VP Product Marketing Job Description
VP product marketing
provides the creative and analytical horsepower to figure out what’s next in the marketing industry-leading cloud technology products with demonstrated success.
VP Product Marketing Duties & Responsibilities
To write an effective VP product marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included VP product marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Create clarity, excitement and endorsement amongst market influencers via thought leadership assets/blogs
Working with local leadership, the Marketing VP owns the strategy, planning and execution of marketing programs to support new business development, brand awareness, product promotion and overall communications for B2B customers in the region
Marketing Communications - Act as brand manager for Western Star in North America
Owning launch plan, partnering with brand/growth/customer marketing, servicing, PMO, agencies and beyond
Partner with key stakeholders to develop and execute Sales Enablement strategy based on a deep understanding of B2B direct sales process and competitive industry needs, both globally and within each region, country and line of business
Spearhead internal research relative to digital user needs and business capabilities to inform digital strategy for sales support and digital capabilities
Create a long-term sales capabilities innovation agenda
Develop, own and implement key strategic messages for iShares ETFs across asset classes and exposures
Work collaboratively to develop key messaging, training and support across sales and marketing for all new iShares funds
Work with Sales Management in developing relevant strategic themes and in driving the most effective delivery of iShares messaging and education by client audience (eg
VP Product Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for VP Product Marketing
Typically a job would require a certain level of education.
Employers hiring for the VP product marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Marketing, Business, Technical, Engineering, Business/Administration, Finance, Education, Computer Science, Management
Skills for VP Product Marketing
Desired skills for VP product marketing include:
Pragmatic Marketing framework
Analytics platforms
Application infrastructure markets and concepts
Brand
Clarity
Competitive landscape and products for across all private cloud products
Core buyers in the industry
DevOps
Financial promotions regulations in the U.S. and key non-U.S. jurisdictions beneficial
Financial services industry
Desired experience for VP product marketing includes:
Strong production experience and ability to mix strategic thinking with practical application
Ability to operate in complex matrix structure with multiple stakeholders, and be able to drive marketing projects/agenda across numerous marketing teams and business areas
Priority management, multi-tasking and the ability to hit strict deadlines
Proven planning and project management discipline
Self-motivated, team player and hard working
Strong PC skills, with emphasis on Adobe Acrobat (pdfs), Microsoft Word, Excel and Powerpoint
VP Product Marketing Examples
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VP Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a VP product marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for VP product marketing
- Partner across marketing teams to support high profile, creative and innovative product marketing campaigns that deliver bottom-line results
- Create, implement and evolve impactful global product messaging
- Expand best in class standard collateral and ensure strategic positioning is implemented and appropriately applied across all marketing touch points
- Establish “best digital practices” for written content and drive cross pollination of strategic approach across sales, communications and regional channels
- Ensure that Asset Class Marketing becomes the primary value-add point of contact to global investment heads across all marketing and related functions
- Influence and work effectively with a wide range of stakeholders across all levels, regions and channels
- Excited & inspired to deliver the best experience for our users
- Focused on delivering results that benefit both the needs of the customer and the business
- Highly collaborative within matrixed organization
- Responsible for the end to end product life cycle
Qualifications for VP product marketing
- Some knowledge of artworking programs (such as InDesign), and creative marketing (imagery and theming)
- Good knowledge of developing digital marketing collateral ie HTML web-pages or emails
- Experience in mentoring and supervising more junior team members
- Fluency in an additional European language is a plus
- Relevant licences and certification an advantage – IMC certificate and/or CFA Level 1 would be benefical
- Background in brokerage, bank, investment manager or registered investment advisory firm
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VP Product Marketing Job Description
Job Description Example
Our company is looking to fill the role of VP product marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for VP product marketing
- Create and Develop new opportunities to build brand penetration, consumption and increase basket size
- Own brand equity and portfolio management across existing and new segments
- Work with trade marketing to collect in-depth field research to identify the needs of specific customer segments to increase value proposition, brand awareness, and understanding of the market
- Provide recommendation of new products and line extensions based on in-depth analysis of brand and market competition
- Be the solution and product messaging subject matter expert who understand our markets, personas, buyers, and existing customers
- Partner with Product Management to infuse customer, partner and competitive insights into the product roadmap
- Continue to refine our go to market strategy, considering new models to attract and retain new partners and customer segments
- Sales & Marketing enablement – communicate the value proposition of the products to the sales and marketing teams as the customer-facing product-based subject matter expert and help develop the tools that support the selling process for the products
- Product launch – plan and orchestrate the launch of new products and releases and manage the cross-functional implementation of the plan
- Develop strong working relationships with product management, business development, marketing and sales
Qualifications for VP product marketing
- Strong understanding of funds, asset classes, and investments in general
- Good understanding of channel marketing and communications to intermediaries and/or institutional clients
- Minimum of 10 years of marketing and creative copywriting experience and a demonstrated track record of success and increased responsibilities
- Prior experience writing impactful marketing copy for both print and digital channels
- Some knowledge of funds and/or investment product marketing
- Ability to distill often complex concepts into digestible and compelling prose
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VP Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of VP product marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for VP product marketing
- Act as a leader with respect to industry, and related, research, analysis, conferences
- Support new business from digital lead generation from small and mid-sized merchants, including the assessment, analysis and procurement of digital and social media, PPC, display ads, Coordinate with digital marketing development and support teams, integrate reporting with measurement tracking and salesforce.com
- Manage a team of marketing professionals across the region
- Oversee all customer facing communications and materials
- This team informs product strategy in partnership with product management and engineering across multiple product areas and establishes and drives both in-bound the go-to-market plan for every product in the portfolio through the following skills
- Manage department budget and numerous vendors
- Defining the target market, understanding our potential customer needs and creating product-market fit
- Creating product business cases
- Identifying and building product-specific partnerships
- Developing product positioning and messaging
Qualifications for VP product marketing
- College Degree and/or 3+ years experience in a related environment
- Organizational and planning skills, with the ability to multi-task, understand priorities
- Excellent follow-through skills with respect to detail
- Ability to exercise professional discretion, sound judgment and decision making abilities
- Ability to interact professionally and interface with all levels within the organization
- Independent self starter who must be comfortable working in a fast-paced environment
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VP Product Marketing Job Description
Job Description Example
Our company is hiring for a VP product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for VP product marketing
- Collaborating with product managers and designers to ensure cohesiveness of the overall user experience
- Identifying KPIs and monitoring product performance
- Work closely with the Account Executive team to implement regional growth plan, including current client upsells and new business expansion in current footprint states
- Collaborate with Product Development and Operations team to translate identified market opportunities into viable, cost-competitive, and innovative products and solutions that will create profitable new business opportunities
- Along with the CPO and identified Government Relations resources (may be internal and/or external) in assigned states to develop and execute a political and government relations strategy to support growth plan within Western Region market
- Work in coordination with appropriate Departments and Divisions to document impact of managed behavioral health care and promote its application as a management strategy for federal, state and local governments
- Serve as a key and active member of the Card Services extended leadership team
- Develop and drive the strategic product marketing plan and budget to optimize the acquisition, expansion and retention of clients, target markets and increase consumer adoption
- Build, lead, develop and motivate a high performance team of results-focused professionals
- Partner closely with product management to maximize launch potential, optimize market opportunity
Qualifications for VP product marketing
- Communications acumen – Demonstrate highly effective written and verbal communication and presentation skills
- Critical thinking – Must be able to identify information needs, analyze and distill complexities, formulate actionable solutions which align to business outcomes
- Detail orientation – Must be highly organized with a keen eye for details
- Bachelor’s degree in business or marketing, MBA preferred with a minimum of 10 years of experience leading teams in consumer engagement, product development, or consumer services businesses
- Ability to supervise the all stages of the product development process, from conception through retirement, and coach and mentor team members on best practices
- Ability to provide leadership and direction both to direct team to cross-functional teams to ensure successful outcomes
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VP Product Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of VP product marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for VP product marketing
- In partnership with BU president, establish a vibrant and consistent internal communications program to inform, educate and motivate Card Services associates and strengthen engagement
- Deliver best in class internal associate communications on behalf of the Group President and Senior Leadership Team related to financials, industry updates, organizational changes and engagement priorities
- Engage with existing and potential customers to gain understanding of market needs
- Work with the Marketing Cloud’s data science team’s to create best in-class artificial intelligence (AI) to drive marketing effectiveness
- Lead internal and external training sessions and demonstrations
- Engage as a thought leader in client workshops and during sales sessions
- Coordinate smooth workflow to ensure timely and agile execution across engineering and business stakeholders
- Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with VP of content creation
- Work with VP of R&D and executive team on new products development for short and long-term pipeline
- Work with VP of consumer insights to direct market research, competitor analyses and customer monitoring processes and initiatives
Qualifications for VP product marketing
- Specific background in payments, financial services and/or financial technology marketing strongly desired
- Experience in managing teams with a diverse range of roles and individuals, the necessary budget items
- Ability to develop strategies for creating pipeline for new offerings upsell and cross-sell into existing customer accounts
- You have expert-level knowledge of Enterprise SaaS sales cycles, and Product Marketing best practices
- You can show great examples of how you expressed complex ideas in impactful and creative sales and marketing collateral
- You are committed to being a great manager and leader for your team