Product Marketing Job Description
Product marketing
provides architectural guidance for the Marketing Cloud development team as they develop custom solutions on both Marketing Cloud and Sales Cloud.
Product Marketing Duties & Responsibilities
To write an effective product marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included product marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Partner with the Senior Director of Marketing, Senior VP of Marketing/Sales, Sales Managers, and Field Sales to gain critical insight into the specific marketing needs and opportunities within
With the assistance of the Director of Product Marketing, develop keen understanding for Hiring Solutions sales team needs and assist in the creation of sales enablement tools for Hiring Solutions team
The Marketing Manager plays a critical role in the sales process by becoming the expert go-to resource for your assigned platforms and products
You work with the sales and integrated marketing teams to customize your assigned products for perspective advertisers
Experience in all phases of product marketing from product definition to launch and sales support, preferably at a market-leading enterprise software provider
Create and manage overarching editorial and marketing calendar, and communicate out to regional marketing and internal teams
Communicate stock, deliveries, upload and launch dates, current trade information to inform reactive activity to the wide sales and marketing team
Experience in driving results across functional groups, including sales, channel and product development
Content capable” – must be able to learn, grasp and communicate relevant technologies, understand key differentiators and drive clear and compelling marketing messages to all relevant stakeholders
Develop internal launch program process, including a consistent bill of materials, communication and promotion plan, and SoME strategy that provides sales with a predictable format in easily accessible channels
Product Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Product Marketing
List any licenses or certifications required by the position: IC3, CCNA, FS, TUV, PM
Education for Product Marketing
Typically a job would require a certain level of education.
Employers hiring for the product marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Technical, Communications, Education, Management, Business/Administration, Communication
Skills for Product Marketing
Desired skills for product marketing include:
Sales
Excel
Marketing
PowerPoint
Marketing and development processes
Word
Market trends
Pricing
Company functions
Oracle’s Cloud offerings
Desired experience for product marketing includes:
Management/ Coaching experience preferred
Proficiency in Microsoft Office and Photoshop
FINRA Series 7/24 or 6/26 is preferred
Previous management experience and comfortable working with dispersed teams
Expertise in communicating with and influencing customers, prospects, analysts, and internal executive management
Ability to work and collaborate in a dynamic and rapidly changing environment
Product Marketing Examples
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Product Marketing Job Description
Job Description Example
Our growing company is looking for a product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product marketing
- Supporting the execution of go-to-market programs for the launch of new products and features, coordinating efforts across multiple functions from product to marketing to sales
- Create and execute the product marketing strategy and plan, in collaboration with corporate marketing, communications and product development
- Maintain product marketing calendar delivery
- Help maintain Marketing calendar with seasonal events and promotional activity
- Compile competitor reports monthly for on-site marketing initiatives
- Assist Senior and Product Marketing Executive with daily ad hoc activities
- To work with the Design team to develop marketing materials like factsheets, product overviews, insights, newsletters
- Creating sales enablement materials and coaching our customer-facing teams on how to use our messaging and positioning to overcome objections
- Provide closed loop feedback to Product Development based on client feedback, market trends, competitive intelligence and industry research
- Build strong relationships with key stakeholders including Marketing, Business Development, Product Development, Clinical, and Technology
Qualifications for product marketing
- Microsoft Office experience necessary
- Prior experience in a professional environment · 3.0 minimum GPA · Excellent written and verbal communication skills · Strong organizational and time management skills · Creativity · Must work well in a team environment, be self-motivated and pay strict attention to detail · Marketing, Advertising or PR experience preferred · Attendance/punctuality is a must · Fluency in Microsoft Office preferred · Undergraduate or Graduate · Must currently be enrolled in school
- Proficiency with Windows/Linux system administration, storage, and networking required
- Experience with enterprise applications, enterprise servers and storage, security, systems management and business continuity solutions a plus
- Prepare monthly report of actual fee revenue vs
- Bachelor’s degree is required, preferably in marketing or business
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Product Marketing Job Description
Job Description Example
Our growing company is hiring for a product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product marketing
- Own the marketing strategy to drive awareness, adoption, and usage of selected services in the seller enablement space
- Create marketing collateral to support your campaigns including online, print and video media
- Sales tools and training
- Create and implement tactical product marketing plans
- Utilize market research and competitive assessments to inform sales content and tools
- Drive regional business unit awareness and adoption of global product marketing assets
- Track and report on performance of product marketing initiatives to optimize results
- Managing the execution and deployment of release readiness communications, including global release notes and internal release webinars
- Work closely with the Product Development and Operations teams to understand the product roadmap, product details and operations
- Manage product positioning, competitive intelligence and product messaging
Qualifications for product marketing
- A bachelor’s degree in business, economics, or marketing is required
- Highly computer literate, advanced knowledge of Excel and Analytics tools (including Website Analytics)
- Highly computer literate, advanced knowledge of Excel and Analytics tools
- Global commercial awareness
- French or German speaker would be a bonus
- Good communicator, extremely organized
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Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product marketing
- Develop annual category marketing plan through collaboration with extended team members to ensure Commercial product categories have a voice in all segment, channel and vertical market plans
- Research and analyze market trends, customer needs, building codes, external influences and competitive environment to capitalize on market opportunities and minimize effects of competitive activity
- Partner with Product Management to evaluate competitive product offerings and develop sales tools to articulate the meaningful differences of our product portfolio
- Manage the Marketing Communications Specialist, develop content and messaging for assigned portfolio of products and foster a team approach for all projects you manage
- Manage and create compelling thought leadership content to promote the product, including presentation templates, brochures, white papers, case studies, webinars, conference presentations, social media channels, and others
- Promote products at healthcare conferences
- Distribution of Product Roadmap, competitive comparison among other product related collateral/materials
- Market Intelligence, competitive landscape analysis
- Develop targeted messages based on the key value propositions and use cases
- Influence and evangelize with senior leadership in our Retail, Marketplace and Operations organizations
Qualifications for product marketing
- Responsibility includes acting as primary strategic resource and liaison for Marketing on all product-related initiatives and updates
- Specifically this role will lead marketing launch and model year change coordination, analyze buyer data regularly to adjust model level strategies and messaging, identify key USP's by model and lead competitive analysis reviews
- This individual must coordinate with the other business managers within VWoA and agencies to act as a marketing product strategy steward to integrate the communication and participate in strategy and planning meetings to optimize customer facing messaging across the Volkswagen products
- Collect, Document and Analyze product characteristics, performance standards and operating economics, for BCA products and competitors
- Research, analysis and reporting of Product Competitive Intelligence
- Define Most Favorable Conditions for Product Positioning and Promotion
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Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a product marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product marketing
- Works with Global Training team to help develop single, globalized sales, customer care and service training material for assigned products/product line
- Helps to identify training needs, tools, and other resources required for world area sales to achieve product line growth
- Collaborate with large cross functional team that include Sales, Design, and Engineering to specify and develop new products
- Work with customer marketing to develop and maintain communications related to the consumer experience
- Supports timely resolution of Customer and Rapid Response feedback about assigned products/product line
- Thought leadership – be the expert on your product, buyers, and users and evangelize product value proposition through various channels, including webinars and user conferences
- Launch management – plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Create a global product P&L
- Conduct Voice Of Customer (VOC) research
- Regularly maintain reporting information on key metrics such as revenue, gross profit and operating income
Qualifications for product marketing
- Develop content and messaging for Communication Collaterals
- Develop Competitive arguments and Value Proposition in responses to customer queries
- Create and deliver product stories and presentations to internal and external customers
- Develop Voice of the Customer inputs into BCA product strategy (Market Requirement & Objectives)
- Have a post graduate degree, with 5+ years’ experience in the aviation industry and a strong interest in business development will be key
- Have Engineering background within the Aerospace environment, very familiar with the Commercial Aviation Industry, very good knowledge of aircraft operating economics and product characteristics
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Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a product marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product marketing
- Energetic, self-starter with strong work ethic and track record of success
- Familiarity with POS systems, payment terminals, and peripherals, the role each play in payment decisions
- 5+ years of experience in a product management/marketing role is required
- Prior experience working within a product marketing organization/capacity is required
- Must be extremely detailed oriented with strong analytical skills
- Must have strong negotiation, leadership and professional presentation skills
Qualifications for product marketing
- Have very strong communication and interpersonal skills and a professional & confident attitude with customers
- Demonstrated leadership skills, excellent business acumen and judgment, creativity in problem solving, ability to work cross functionally strong analytical, computer, and presentation skills will help the candidate to meet the challenges of this role
- Have work experience in an Airline or a Leasing Company, with Engine/PowerPlant OEM environment would be an asset
- Are Available for international travel at short notice is required
- 2-3 years of product marketing experience in B2B technology
- Ability to strategically position complex software and service solutions