Principal Product Marketing Manager Job Description
Principal Product Marketing Manager Duties & Responsibilities
To write an effective principal product marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included principal product marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Principal Product Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Principal Product Marketing Manager
List any licenses or certifications required by the position: AWS
Education for Principal Product Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the principal product marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Computer Science, Business, Engineering, Technology, Technical, Economics, Communication, Project Management
Skills for Principal Product Marketing Manager
Desired skills for principal product marketing manager include:
Desired experience for principal product marketing manager includes:
Principal Product Marketing Manager Examples
Principal Product Marketing Manager Job Description
- Serve as a cloud infrastructure expert and ensure comprehensive understanding of the market’s current state of conditions through market research, awareness of customer needs, and competitive offerings
- Own and guide the product launch strategy with a cross-functional team
- Define sales enablement strategy for our sellers in inside, field, technical and partner-facing roles
- Coordinate with strategic partners where appropriate to align messaging and solutions
- Conduct ROI analysis and develop content to help customers make the business case for our solution
- Creating compelling audience-specific messages and tools (product videos, customer success stories, demos, solution briefs, presentations, how-to guides )
- Acting as a technical advisor for specific product(s), including training and public speaking
- Driving communications of cloud security messages across internal and external channels including, customers, prospects, partners and sales
- Providing thought leadership, developing positioning and messaging content that differentiates your solutions in the market
- Own all launch work streams for new features, APIs and product across multiple cross functional teams
- Excellent writing/communication skills a must with demonstrated ability to communicate at the solution level and with a senior IT audience
- Experience with marketing to partners is a plus
- Travel up to 25% will be required
- Job location can either be in Seattle (WA), San Jose (CA), or Tinton Falls (NJ)
- Bachelor’s degree in engineering, computer science, marketing, business, economics, or related area
- Job location can either be in Seattle (WA), Santa Clara (CA), or Tinton Falls (NJ)
Principal Product Marketing Manager Job Description
- Continuously monitor, analyze, share and develop if needed a response to market situation, customer behavior and competitors activities in DevOps
- Identify content requirements for internal (sales and other product teams, ) and external (community, existing and prospective customers, analysts, and press) audiences
- Coordinate with strategic alliance partners to align messaging and solutions
- Collaborate with product marketing, business development, product management, sales, field marketing, alliances and other functions to develop and execute the marketing strategy for one of our strategic ecosystems and serve as the voice of your ecosystem market
- Be a strategic team collaborator
- Be the company Go-To-Market expert and leader for your ecosystem
- Own and deliver a complete bill of materials of content including presentations, briefs, FAQs, demos, guides and related collateral that enable the sales process from lead generation to deal close
- Work with Corporate and Field Marketing globally to develop campaign strategy that rapidly creates awareness and builds pipeline
- Evangelize our solutions via marketing events, webinars, social media and other channels
- Serve as a spokesperson with press, analysts and at industry events
- BS in Computer Science or related technical degree is desired
- Workloads and the surrounding ecosystem
- Proven ability to build support and manage resources across multiple cross functional teams
- Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, whitepapers, presentations, demos, how to guides ), to be used on the web, live events and in campaigns
- Ability to learn the specifics of particular investment products and teams, identify what needs to be done to drive their success in different channels, and champion those efforts independently
- Identify appropriate resources and collect information to use to research and analyze all aspects of competitor products, peer performance and competitive industry landscape, and then, use that intel to support messaging
Principal Product Marketing Manager Job Description
- Design marketing experiments on owned and operated (O&O) marketing channels, and measure performance
- Provide comprehensive analysis of campaigns and experiments, and make recommendations for next steps
- Develop hypotheses that will positively impact the business and implement experiments to validate them
- Coordinate with O&O marketers to drive execution of marketing experiments and campaign / channel holdouts
- Develop and refine O&O marketing performance dashboards
- Partner with business intelligence and engineering teams to develop products that improve and streamline marketing measurement and reporting
- Develop processes and frameworks to help O&O marketers design robust marketing experiments
- Partner with paid marketing measurement team to develop and implement cross-channel attribution models
- Communicate key insights from marketing activities in digestible form to senior leadership
- Interface with sales and distributors to understand demand forecast drivers, monitor and manage inventory levels for distributors
- FINRA Series 6 or 7 required or the ability to obtain FINRA licensing within 90 days of employment
- Must have demonstrated expertise in investment products, vehicles and distribution channels
- Must have good oral and written communications and organizational skills
- Must be able to manage small to medium projects
- Must be client-focused, detail-oriented and have proven ability to execute projects and initiatives
- Proficiency with Excel and PowerPoint applications required
Principal Product Marketing Manager Job Description
- Monitor product margins and revenue on the product lines on a regular basis and generate necessary reports for product leads
- Work with finance to provide and support necessary financial and operations tools to the product team for business and product planning
- Building presentations that are visually compelling and convey the key messages using fewer words
- Work with subject matter experts to define requirements for effective marketing assets and content, including white papers, presentations, case studies, solution briefs, web content, data sheets, and sales kits that can be leveraged globally
- Work with strategic partners to align messaging and solutions
- Define specific market sub-segments (personas, solutions opportunities ) within the market, and ensure that the content and marketing plan supports the correct target business opportunity
- Guide enablement and training activities for sales, presales, professional services, for partners
- Coordinate cross-organizational teams, actively ensuring that teams are synchronized concerning messaging, communication, schedules, issues, and other relevant areas
- Work closely with market segments, product owners and scientific teams to execute the mass spectrometry roadmap and to drive innovation
- Articulate and promote business and customer value from technical software solutions internally and externally
- Bachelor's degree or equivalent required, with 5+ years of experience in investments or financial services preferred
- May be required to travel 20% of the time
- CFA, CIMA, CAIA, CIPM, or progress towards another related designation strongly preferred
- Ability to work on complex and diverse issues where analysis of situations or data requires an in-depth evaluation of variables
- Influences team members
- Challenges assumptions underlying decisions that appear to conflict with corporate goals
Principal Product Marketing Manager Job Description
- Serve as an internal and external evangelist for our offerings and solutions at both internal and external forums and events, with customers, and at various speaking opportunities
- Support enablement and training activities for sales, presales, and professional services associates, partners when needed
- Support customer meetings as needed from sales specialists, both onsite and remotely
- Collaborate with Integrated Marketing to ensure that the campaigns being built and launched are well connected – starting at the messaging, to the underlying campaign tactics to social media
- Develop core marketing materials, including customer- and field-facing product collateral
- Drive go-to-market initiatives
- Launch Events, Release Communication
- Product & Solutions Communication – Internal and External Audiences
- Thought leadership and public evangelism
- Industry articles, blogs, spokespersons and speaker at events
- Capable of leading cross-functional teams, requiring subtle influence without authority
- Negotiates resources and deliverables across the organization, initiates communications and provides constructive feedback to the team
- You are passionate about technology, excel in executing go-to-market plans, and like keeping current with the latest technology trends
- You enjoy working with cross-functional teams including sales, marketing, and product management
- You have a creative spirit and enjoy coming up with new ways of conveying concepts to a wide audience
- Application Security experience is a big plus