Marketing & Communication Job Description
Marketing & Communication Duties & Responsibilities
To write an effective marketing & communication job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing & communication job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing & Communication Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing & Communication
List any licenses or certifications required by the position: ITIL, PMP, MBA, FDA, SSL, MOL, SEO, MSCNE, MS, PC
Education for Marketing & Communication
Typically a job would require a certain level of education.
Employers hiring for the marketing & communication job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Public Relations, Business, Journalism, Business/Administration, Education, Communication, Advertising, Hospitality
Skills for Marketing & Communication
Desired skills for marketing & communication include:
Desired experience for marketing & communication includes:
Marketing & Communication Examples
Marketing & Communication Job Description
- Leads, develops and executes deployment of external communication through messaging and content for regional BU and/or market platforms (segment/market/brand/product line)
- Manages research to inform of existing and potential strategies for regional or global businesses
- Designs the layout of publications and selects topics, works with agencies to find writers
- Provides direction and coaching/professional development support to team members
- Responsible for budget, program measurement and ROI
- Supervises medium-large teams (workload, projects, coaching, performance management, work approval)
- Accountable for team’s productivity
- Identifies the critical skills and knowledge required for successful job performance
- Delivers, completes and oversees individual performance reviews and establishes development goals aligned with business and technical competencies
- Overall accountability for ensuring timely and appropriate performance communication is delivered and is aligned with individual and business performance success factors
- Gross region team work
- Attention to detail, accuracy and speed
- Proactive and clear thinker
- Fluent English, other languages are considered a plus
- Minimum 10 yrs solid experience in hotel marketing and/or marketing related position
- Previous experience on similar position gained either with agency or in-house
Marketing & Communication Job Description
- Drive MarCom projects, including promotional materials, product launch packages, product literature, e-mail campaigns, advertising, product catalog
- Assist senior team members with developing and implementing marketing campaigns and drive workflow processes to ensure successful, on-time completion of projects that generate results
- Write and coordinate content for use in email, print, on the website and for in-store point-of-purchase, live events or through digital media
- Collaborate with graphic designers to ensure compelling communication of key messages and calls to action
- Proofread and edit materials to ensure accuracy of information and consistency of overall tone, voice and direction of brand across collateral and sales materials
- Stay current on industry trends and new mediums that can position us in front of prospective clients
- Regularly report on project status, track success metrics, and look for opportunities for improvement and success
- Responsible for developing and executing a variety of strategic marketing communications plans and programs in support of TSP business objectives on a global basis
- Support sales through the development of marketing communications plans, materials, displays, ad campaigns, and initiate creative editorial coverage in the media
- Organize trade shows and local events
- Able to present data in a clear and efficient way
- Experienced in managing end-to-end marketing projects
- Preferred Other Experience with a major health plan that operates government-sponsored plans
- At least 5-8 years of relevant experience in Marketing Communication
- Bachelor’s degree or equivalent level in Marketing Communication
- Minimum 1 year work experience in Hotel Marketing Communication
Marketing & Communication Job Description
- Assist in the feasibility evaluation of promotional concepts on an internal and external basis with key stakeholders/suppliers
- Responsible for coordinating and executing promotions using agency, relationship and campaign resources
- Propose advertising campaign (web, magazines, video, etc) for the region and coordinate production and execution of plan and materials
- Responsible for all collaterals translation and adaptation to specific regional requirements
- Support regional web content and lead management
- Assist in the development of internal and external communication of all promotions to key stakeholders and its timely release
- Execute end to end communication projects (online & offline) dedicated to the Cobrand Consumer portfolios, including the monitoring of creative development, timing and budget
- Ensure correct and effective visibility to the product benefits, brand benefits and spend stimulation activities, including monthly performance monitoring
- Ensure support to the Product teams on the execution of the campaigns aimed to reinforce the product value proposition and enhance the performance of the specific products
- Support the Product Communication Senior Executive in leading the relationship with the creative and printing agencies on the execution of the communication jobs
- University Degree or above, major in Advertising / Event Management, Business Communications / Administration, Journalism or Marketing / Economics
- Minimum of 2 years of progressively responsible experience in a business to business environment / communications / event management area
- Experienced in examining and re-engineering operations and procedures
- Fluent written and verbal communications skills in Chinese and English and superior organizational skills
- Minimum 2 years of event marketing, trade show organization
- To be very initiative with new ideas, and capable of driving the implementation of MARCOM plan
Marketing & Communication Job Description
- Administrative assistance for Communication team
- Management of database
- Redaction of communication content in French & English
- Support on editorial projects
- Creation of the monthly press review
- Management of press analyze
- Follow up on journalists booking
- Logistic management of event projects / photoshooting
- Coordination of Communications&Marketing activities through the countries
- Leverage the communication through the countries
- Familiar with on-line and traditional marketing tools
- Team working, open minded, adaptive and strong learning
- Minimum of 2-3 years experience in a marketing communications function, preferably in organizations supporting analytical solutions in the scientific or medical industry
- Minimum of three years experiences in a similar filed and with a good knowledge of the local and international media and media culture
- Must be a computer literate with effective communication skills, both verbal and written in English and Arabic language ability is a definite plus
- Dynamic and well qualified, with a high level of motivation and enthusiasm
Marketing & Communication Job Description
- Internal and external events organizations
- Support sales teams with brochures, catalogues, presentations
- Campaign creation
- Social media management and company website activity monitoring
- Continuous new trends follow up
- Deliver the aligned communication pipeline (including TV commercials, digital advertising, search, websites, Key Visuals for Point of Sale materials etc) for assigned brands
- Develop Communication Manager in his role
- Experience of managing TV advertised brands
- Conceptual and analytical skills
- Development of strategies, tactics and measurable implementation
- Support our dealers with marketing capabilities
- Strong analytical and market research skills
- Digital / Social Media – Develop and implement, in close cooperation with the Product Marketing Team, the overall digital marketing communications strategy
- Event Management – Work closely with Product Marketing Team to develop an annual event strategy and subsequent calendar that meets the business’ needs and objectives
- Branding & Advertising/Creative - Develop and manage, in close cooperation with the Product Marketing Team, the overall branding and creative strategy for the business defining brand guidelines and ensuring that all marketing communications fit within them
- Strong understanding of all marketing communication vehicles, but additional strength in digital / social media Public Relations (Focus Areas)