Management / Marketing Job Description
Management / Marketing Duties & Responsibilities
To write an effective management / marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included management / marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Management / Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Management / Marketing
List any licenses or certifications required by the position: PMP, SAS, PMI, FIATA, IATA, CAPM, CSM, CV, IFIC, CSC
Education for Management / Marketing
Typically a job would require a certain level of education.
Employers hiring for the management / marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Business/Administration, Management, Finance, Engineering, Graduate
Skills for Management / Marketing
Desired skills for management / marketing include:
Desired experience for management / marketing includes:
Management / Marketing Examples
Management / Marketing Job Description
- Act as a key driver of increased performance in regards to lead to sale conversion rates, cost per leads, and lead velocity
- Develop messaged content in support of a variety of marketing activities including digital campaigns, brochure development, direct mail campaigns, presentations, special projects
- Asia Pacific market analysis
- CRM conversion support - review of existing data
- Investor persona development
- Social media - EMEA and APAC influence research
- Educated to degree level or equivalent with strong academics
- Continuously and proactively researches market conditions or changes in the industry that may affect sales
- Uses a high degree of creativity to craft professional, audience-appropriate messaging
- Writes sales materials
- Flexibility and ability to work under tight deadlines
- Ability to work in a fast-pace environment with dynamic priorities
- At least 7-10 years of marketing experience for an asset management firm
- Must have institutional marketing experience
- Proven track record supporting institutional sales team
- FINRA Series 7 and 63 (or similar) required
Management / Marketing Job Description
- Search marketing basics
- Manage Sales Level Scorecard for food service placement and asset growth
- Provide period coaching reports for supported market areas
- Route Ride Tracking and Support
- Service Area Routing - data preparation support
- Maintain and update MEM Org charts as needed
- Manage and maintain PEPnet for supported Market Areas
- Support Move Scheduling for HUB operations as needed
- Support delivery cost plan, asset productivity and other income opportunities for Region
- Support HUB/Market Admin and NAC for HUB operations as needed
- Sufficient depth of expertise to be treated as senior specialist'
- Minimum of 5+ years of directly applicable experience in marketing
- Bachelor’s degree, or equivalent, in marketing or similar concentration
- Experience managing initiatives and programs across traditional marketing channels
- Experience managing initiatives and programs across digital marketing channels
- Proficient in Microsoft Word, PowerPoint and Adobe Creative Suite
Management / Marketing Job Description
- Assist with zurichna.com website updates
- Help with social media posts
- Assist with email marketing
- Web content production and digital asset management
- How to manage web content using a popular content management system
- Best practices in digital marketing
- Social media basics
- Email marketing basics
- How to collaborate across multiple marketing disciplines to create integrated digital marketing campaigns
- Planning a department activity (summer picnic or community investment activity)
- 3-5 years of experience, with at least two years of experience in the asset management industry preferred
- Knowledge of financial services, asset management and/or investment banking preferred
- Background in designing graphic elements in PowerPoint a plus
- Excellent relationship management skills with demonstrated ability to consult, influence, and collaborate effectively with stakeholders across levels of seniority and business groups
- Superior time management and multi-tasking skills – must be able to manage work volumes while maintaining a high standard of executional excellence with emphasis on attention to detail Excellent communication (both written and verbal) and interpersonal skills
- Poses analytical skills – ability to identify relevant information and define root issues
Management / Marketing Job Description
- Manages overall campaign/project initiative workflow including the planning, development, compliance/client review process and delivery of marketing materials
- Help optimize the marketing automation process and infrastructure with the goal of standardizing best practices across teams
- Ensures documents are fully approved and updated prior to launch of the marketing materials
- Develops tasks and timelines, holds project meetings, captures and communicates minutes, raises and tracks issues/risks and enforces deadlines as needed
- Utilizes workflow system to provide overarching view of all projects in queue, maximize resources and increase marketing efficiency
- Required to measure and analyze the performance of marketing initiatives and support the reporting efforts of the broader organization
- Builds strong working relationships with cross-functional teams including channel, creative, digital marketing and other supporting groups
- Assists Marketing Planning team with budget planning as required
- Coordinate advertising and graphic design, for these groups, with external/internal graphic suppliers, as directed, to ensure adherence with branding and communications guidelines
- Monitor IA Websites and social media forums, ensure all meet regulatory and branding guidelines
- Bachelors Degree (B.A.) in communications, marketing or business related field and a minimum of six (6) years of marketing or project management experience in the financial services or asset management industry
- Previous experience in Financial Services marketing, with a preference for experience working in Asset Management
- Good level of written Chinese required
- With ability to juggle multiple priorities and meet challenging deadlines
- Create content in adherence to editorial calendars
- Have an analytical Skills for Major part of the job is to determine what data trends mean
Management / Marketing Job Description
- Possesses and fosters entrepreneurial spirit, resulting in high mutual accountability, nimble problem-solving, and unique, valuable market solutions
- Anticipates and breaks down cross-functional team barriers through clear communication and by working with functional managers to resolve issues together quickly
- Develops and maintains a team sense of passion, accountability and urgency through multi-year development projects
- Manages external partnerships – strategic agencies and technology partners
- Manages discretionary budget
- Direct supervision of 2 associates
- Responsible for the day-to-day activities and guidance of direct reports
- Builds a center of excellence for HNW marketing within the organization
- Supports, coaches, and leads a high performing team of client segment marketing associates
- Develops an integrated sales & marketing plan in close collaboration with distribution leadership, for FC, RIA and PB client segments, built on deep client insights
- Ability to meet timelines in a fast-paced environment
- Proficient in data-processing/statistical software, such as SPSS, Tableau, QPSMR or equivalent
- Previous telemarketing and/or sales experience an asset
- Demonstrated interest in investment products, with previous similar work experience desired
- 10+ years of marketing experience in progressively responsible roles in including traditional marketing channels, web marketing, SEM, and marketing database campaigns
- Experience managing a marketing team and marketing budget including evaluating marketing efforts against bottom-line impact