Growth Marketing Manager Job Description
Growth Marketing Manager Duties & Responsibilities
To write an effective growth marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included growth marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Growth Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Growth Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the growth marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Economics, Communications, Engineering, Finance, Mathematics, Math, Statistics
Skills for Growth Marketing Manager
Desired skills for growth marketing manager include:
Desired experience for growth marketing manager includes:
Growth Marketing Manager Examples
Growth Marketing Manager Job Description
- Maintain project plans, workflows and editorial calendars throughout the content process
- Establish strong working relationships with partners and other SMEs to fuel the development of timely topics and content reviews
- Evangelize content across digital, social and traditional channels and internally
- Lead paid strategy and execute campaigns across the US, and as needed, in international regions
- Provide rapid insight and visibility into what drives business results and communicate those to cross functional and leadership teams
- Regularly updates websites to contain most current slides/collateral
- Spot and implement ongoing campaign optimisations
- Measure everything
- Drive and communicate about new product launches from start to finish to build awareness for new product features and functionality in EMEA
- Develop strategies for Prime member acquisition, and propose membership growth plans to executives
- Manage our digital assets - website and social media
- Product marketing execution
- Channel marketing / MDF funds
- Sales collateral development
- Tactical local campaigns
- Develop SEO and SEM within the business, content development and management
Growth Marketing Manager Job Description
- Work very closely with the US Prime team to run various A/B testing and member acquisition campaigns to drive Prime membership growth
- Plan and implement innovative new acquisition tools/products with the US product team or Japan Mobile team
- Work closely with online marketing channels such as Email, Social, Paid Search, Affiliate, Display ads, Mass & Brand marketing team to plan marketing initiatives and acquire incremental Prime members
- Work closely with Prime benefit partners (e.g., Prime Video, Prime Music, ) to increase the number of customers joining Prime from their sign up locations
- Work to ensure message across globe is resonating and relevant
- Support a high-velocity and high-integrity experimentation environment, partnering with analytics on A/B test design and measurement, and data science on incrementality studies
- Develop effective bid and optimization strategies (and technologies), with a process to quickly identify and respond to changes in performance
- Own the decision around third-party bid management tools and attribution platforms
- Coordinate tightly with other channel managers, sharing learnings regularly and applying within your channels
- Drive vision for SEM/SEO team and the broader growth team as we scale
- CRM, managing AdWords accounts and identify key trends and patterns
- Execute campaigns based on the strategy and track/measure campaign performance against set goals
- Work closely with sales teams to understand how marketing can best support sales efforts
- Create sales tools to support CSOD Growth Edition sales team with lead follow up
- Work closely with product marketing team to understand messaging and positioning
- Mastery of technology-based marketing stacks including landing page development, marketing automation software, email nurturing flows
Growth Marketing Manager Job Description
- Develop, implement and manage direct marketing Acquisition programs and activities to increase client acquisition and penetration
- Develop, implement and manage direct marketing Retention programs and activities to maximize growth, utilization, and retention opportunities
- Collaborate with business partners to help inform business briefings and deliver compelling marketing plans, business cases and creative briefs
- Budget Oversight - for all Personal Lending campaigns
- Own the strategy, vision, and execution of our referral program, across properties
- Build a new organizational muscle around mobile app acquisition
- Support a high-velocity and high-integrity testing environment, from optimizations to bold experiments
- Drive vision for our mobile growth function and the broader acquisition team as we scale
- Helps build tactical plan that aligns with strategic vision of the department and executes against it
- Manages and motivates the MCMF marketing outreach team including the development of annual targets, ensuring competitive positioning, messaging and coordinated deployment to achieve maximum exposure, lead generation, and implementation of appointments, events and activities
- 7+ years of experience in marketing, with specific experience in driving existing customer engagement
- Writing and illustration competence
- 5+ years combined product and growth marketing experience delivering highly successful user acquisition and engagement strategies, with a focus on B2C marketing
- Create the Mobile Search marketing vision, strategy, roadmap, requirements, release schedule, and campaigns to drive user and usage growth
- Minimum of 10 years marketing (Search) products in consumer-focused companies
- Create the Search Growth vision, strategy, roadmap, requirements, release schedule, and consumer campaigns from an end-to-end funnel standpoint to drive user, usage growth and retention
Growth Marketing Manager Job Description
- Manages performance of marketing department staff including hiring, setting expectations and performance evaluations
- Plays a key role in developing and fostering business, payor and broker relations
- Maintains knowledge of the marketplace and MCMF’s competitive position
- Leads efforts for information gathering and contact management
- Demonstrates a positive influence and recognizes contributions and efforts of others
- Leads and participates in department initiatives, including, as necessary, those on evenings and weekends, that support commercial enrollment, growth of medical offices and other outpatient services volume
- Test new marketing channels and ad products
- Will be able to deliver cross capability projects including
- Execute across all responsibilities of a program manager -- from chartering programs to planning, resource gathering, executing, and controlling (and, of course, celebrating success)
- Deliver Operational Excellence and Analytics - define and implement processes and reporting to support operations and insights across the product marketing org
- Work with the product manager to determine the testing plan and create the methodology to iterate fast and release new campaigns/programs for testing and, if successful, rollout to all users globally
- Execute with cross-functional teams by leading and participating in scrums and standups, gaining consensus for appropriate reach, retention, referrals, and revenue trade-offs
- Generate and go deep on consumer insights and competitive intelligence to help guide and drive product messaging, innovation, strategy, iteration – become a trusted advisor
- Create copy, product positioning and messaging based on testing and competitive insights
- Develop relevant models to understand which media channels create the most success for growing revenue based on LTV of product
- Significant experience, proficiency, and passion for Desktop and Mobile search technologies
Growth Marketing Manager Job Description
- Partner with operational and technical teams (Business Analytics, Sales Ops, Marketing Ops, Engineering, Pricing, ) on developing and maintaining analytics, dashboards and reporting
- Evaluate and communicate product/feature performance & escalate any issues and risks
- Lead data and analysis required for recurring operational reviews
- Drive Growth with New and Current Customers - develop and run operations for programs to support growth of new and existing features and products
- Product Marketing Managers for respective products and features
- Sales team for net new customers
- OBR marketing team for OBR sales plays
- Customer success team for upsell/cross-sell programs
- Renewals & Channel teams
- Develop a sales play methodology for the PMM org
- Track record for building a plan, gaining consensus and executing to drive results
- Mobile analytics
- Other digital measurement technologies
- Proven collaboration ability, effectively working across multiple stakeholder groups, cross-functional groups, departments and leadership teams both within the organization and outside of the organization
- Strong knowledge of tag management, translating requirements into analytics strategies, integrating various data sources, and database marketing techniques including targeting, segmentation and modeling
- Ability to stay aware and ahead of emerging technologies, industry and regulatory changes with a proven track record of prioritizing and implementing within the organization