Field Marketing Manager Job Description
Field marketing manager
provides useful insights to drive creation of new analytic products, creative and industry relevant use of existing analytic products.
Field Marketing Manager Duties & Responsibilities
To write an effective field marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included field marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Orgsanise Espresso events and create tools to maximise exposure
Support School Partnerships and Professional Development team in the launch and introduction of new solutions (I.e., National Curriculum Days, secondary supplemental and basal services)
Focused use of market research to support specific state and regional campaigns
Partner with the global marketing services team to produce emails, landing pages, that are central to your execution
Develop and manage local marketing activities and programs in five markets and three provinces, including local events, alliances, advertising, candidate acquisition and local natural search optimization
Communicate national and local marketing programs and initiatives to local field management teams via conference calls, in-person meetings and via presentations at field management meetings
Select/approve all events in the geography, including trade shows, job fairs, and special events (CPE, CFO Roundtable, ), delegating all logistical, planning and execution duties to the event coordinator
Assist the lead Marketing Manager with the development of the overall marketing budget
Execute, support and maintain successful marketing campaigns, while coordinating the activities of external vendors (creative, SEO, IT)
Strategic Market Planning & Delivery- Drive the local marketing planning process and lead the execution of regional and local marketing programs
Field Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Field Marketing Manager
List any licenses or certifications required by the position: AWS, PSO, STP, CRCR, HFMA, SEO
Education for Field Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the field marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Education, Communications, Business/Administration, MBA, Advertising, Engineering, Public Relations, Technology
Skills for Field Marketing Manager
Desired skills for field marketing manager include:
Enterprise Software Industry and B2B Go to Market processes and tactics
Excel
Marketo
Creative solutions
Cable Television
Digital products and advanced advertising products
On-line solutions
Use of new technology in designing creative solutions
Eloqua
PowerPoint
Desired experience for field marketing manager includes:
10 + years of marketing experience, with field marketing background
Strong background in metrics tracking
Travel 20-30% within Select North Central territory
Minimum of 4 years of relevant Retail, Marketing and/or Product Training experience
BS/BA in related discipline with at least 3 years of related industry or functional experience
Superior inter-personal skills with all levels
Field Marketing Manager Examples
1
Field Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of field marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for field marketing manager
- Partner with the Regional Sales Director, Area Sales Manager and Channel Account Managers to develop and implement regional marketing business plans, including the allocation of marketing development funds (MDF) with achievable ROI and pipeline impact
- Manage and assess marketing performance
- Working closely with Sales and Channels teams to drive accountability in marketing related programs
- Manage and assess partner-initiated events and recommend strategy for participation
- Leverage the corporate campaigns and implement them in your marketing activities
- Plan and execute marketing programs and activities with channel partners, including joint webcasts, seminars/conferences, website co-marketing, and email campaigns
- Generate, nurture and qualify leads through field activity that aligns with the strategic objectives and meets or exceeds EMEA targets.Typically, this activity consists of events and meetings with bioprocessing customers
- Actively participate in the European tactical planning process to prioritize field activity Europe wide
- Manage local leads using the CRM system and following-up funnel progression with sales
- Interact and monitor the local markets, reporting on new trends, opportunities and competitor activity
Qualifications for field marketing manager
- Minimum Bachelor’s degree in marketing, communications or business
- 3+ years of experience in high technology B2B enterprise software field marketing required
- Strong in teamwork and excellent communication skills
- Proficiency in English as you will work and coordinate across EMEA region
- Willingness to work a flexible schedule, typical work week varies from week to week and includes early mornings, nights and weekends
- Proven knowledge of distributor and retail customers
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Field Marketing Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of field marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for field marketing manager
- Utilize infrastructure tools to analyze pipeline and adjust program mix accordingly to meet sales needs
- Responsible for all internal communications with Regional Office, retail, and indirect channel for marketing programs including product updates, promotions, newsletters
- Proactively identify sales and marketing opportunities and develops pursuit plans and strategies
- Work with the Director of Marketing to define the field marketing component of the respiratory business plan
- Proactively stay informed of relevant clinical studies, papers and other pertinent information and provides an update to product marketing and the CES CAS teams at least once per month
- Provide a monthly report, which shows activities and sales tracking
- Provide the sales organization with educational support, marketing resources and guidance on target segmentation and account administration (CRM)
- Build and execute marketing plans that integrate regional/market-specific requirements with broader national marketing initiatives
- Use qualitative and quantitative measures to assess regional and market-specific opportunities for marketing to support in lead gen and sales pipeline development
- Drive and execute bigger picture large scale objectives and ensure all activity targets the right customer/client behaviors best practice back link building, SEO best practice, keyword utilization
Qualifications for field marketing manager
- Ability to establish good relationships and credibility with managers, customers and partners
- Experience working with refrigeration companies
- 5+ years’ experience working on a variety of web marketing campaigns with strong emphasis on direct marketing and demand generation operational creation, tracking and execution in a B2B global software or services company
- Strong understanding and execution skills of demand generation, lead lifecycle, lead nurturing and lead management
- Process and task orientation with strong attention to details
- Ability to work cross-functionally and cross-regionally and in a fast paced, high-energy environment
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Field Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a field marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for field marketing manager
- Meet frequently with sales leaders, channel account managers, inside sales, and top reseller partners
- Represent the overall marketing department and promote global programs, initiates and launches in sales, channel, and channel partner meetings
- Own strategy, development, and successful execution of targeted marketing plans that include but are not limited to field events, user events, industry events/tradeshows, webinars, demand campaigns/nurture programs, executive roundtables
- Organize and execute marketing events targeted at system integrators and end users such as seminars, webinars
- Achieves goals successfully
- Manage 3rd party providers, industry publications/associations to develop integrated marketing programs to drive lead generation and market awareness
- Drive Effective & Efficient Two-Way Communication Between Corporate Marketing Groups and Field Sales
- Understand and communicate marketing strategy, value proposition, positioning and messaging across all product pillars to regional field sales personnel so that they are aware, knowledgeable and “enabled” with the latest and most powerful content for effective use in sales cycles
- Develop communication strategy to support national initiatives within the region and drive results
- Drive Regional Marketing Programs to support lead gen, prospecting, pipeline and revenue generation programs
Qualifications for field marketing manager
- Minimum of 7 years of multi-channel marketing experience in a medium/large professional services company with two years supervisory experience at a management/director level
- Strong communication and interpersonal skills with the ability to perform small copywriting jobs presentation writing and presentation development
- Must possess the ability to supervise and lead multiple direct reports, many of whom may not be local
- Leverage internal SMEs and facilitate education of field sales on relevant topics
- Intimately understand the sales cycle and buying cycles by segment to identify opportunities to maximize lead generation, pipeline contribution and sales opportunities
- Strong marketing strategy skills
4
Field Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of field marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for field marketing manager
- Create competitive product review and support mapping curriculum for adoptions
- Develop and oversee marketing and sales support strategies, launches, campaigns, initiatives, plans, and budgets to support assigned program offerings over their full lifecycles
- Track revenue performance of existing products
- Develop cutting-edge materials that establish leadership and key message points based on an expert understanding of the customers and competitors
- Support the Editorial planning process by providing critical insight and data that help define the next generation of program features and elements
- Refine market segmentation and optimize go-to-market strategy as required, helping to guide market strategy, intelligence and research activities
- Attend selected conferences and interact with educators, partners, and others to maintain awareness of market conditions, the competitive landscape, products/services, and industry trends surrounding assigned products
- Director of EMEA Field marketing and EMEA field marketing peers
- EMEA Marketing Management Team
- Central Marketing Program Managers
Qualifications for field marketing manager
- Experience with Goldmine or related CRM desirable
- Proficiency in English as you will work and coordinate across APAC region
- Minimum 4-6 years of executing IT demand generation programs, with at least 2 years dedicated to the SLED market
- Excellent oral and written communication skills required, including ability to present and position marketing plans to peers, marketing and sales leadership
- Strong knowledge of current SLED market, relevant industry trends and competitive landscape
- Proficiency in IT demand generation programs within the SLED market
5
Field Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a field marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for field marketing manager
- Internal Corporate PR teams and agencies as appropriate
- EMEA Marketing Operations Team (data, reporting and marketing intelligence)
- Regional Sales Leaders and Account Teams
- Strategic Channel Partners
- Collaborate with account executives to ensure alignment between marketing objectives and sales goals
- Produce and distribute detailed campaign reports that include key performance metrics such as email campaign open and click results, cost/responder, cost/lead, cost/opportunity
- Maintain Advocate engagement and retention in the community
- Keep community site fresh with new weekly activities and rewards
- Carry out daily listening and respond as appropriate
- Managing advocate referral and customer reference programs
Qualifications for field marketing manager
- Experience working in marketing consumer products (education marketing or affiliate/trade marketing preferred)
- Ability to build relationships with key school and local authority leaders
- Marketers with an emphasis on field marketing, campaign and event management, lead generation and public relations
- Experience with educational technology marketing in a company with known brand is desirable
- Strong aptitude for connecting technology to customer requirements
- Self-motivated, innovative, and creative thinker who can articulate the context between corporate objectives and SLED market drivers