SEO Marketing Manager Job Description
SEO marketing manager
provides leadership in creation & implementation of online campaigns and advertising along with search engine optimization (SEO).
SEO Marketing Manager Duties & Responsibilities
To write an effective SEO marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included SEO marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Work with the development team to ensure SEO best practices are properly implemented on the website
Grow and continuously optimize our lead/customer acquisition funnel
Create, manage, and execute marketing strategies that drive acquisition based on strategically targeted messaging
Manage the strategic and day-to-day aspects of the company’s SEM, SEO, display, retargeting, paid social media, list Own all lead acquisition metrics including budgeting, CPL/CPA, conversion metrics
Manage campaigns across channels including all customer touch points
Work closely with sales team for continuous back and forth on lead acquisition effectiveness
Participate in special marketing projects, as requested
Manage and analyze various digital campaigns and improve key metrics
Own the strategy, execution and alignment of Jasper’s search, display, native and retargeting marketing - consulting across content, web, lead gen, product and provide comprehensive and insightful reporting and updates
Research new topics and optimize existing content for category pages, landing pages
SEO Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for SEO Marketing Manager
List any licenses or certifications required by the position: SEM, SEO, PMP
Education for SEO Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the SEO marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Computer Science, MBA, Education, Business/Administration, Graduate, Digital Marketing, Engineering
Skills for SEO Marketing Manager
Desired skills for SEO marketing manager include:
Search engine algorithms and ranking strategies
Passion to stay abreast of news and trends in SEO and online marketing
SEO best practices
Technical SEO best practices and optimizations
Organic search and how SEO activities influence search engine ranking algorithms
SEO analysis tools and Google Analytics to ensure self-service reporting
CSS
HTML
Digital marketing space
Google Analytics
Desired experience for SEO marketing manager includes:
You’ll be expected to represent the team and communicate to senior executives
Your effort will be felt by millions of customers globally
Seasoned project management
You are comfortable operating with technical elements inherent to the job, data
Serve as the company’s subject matter expert for SEO, PPC and CRM, next generation digital marketing avenues
Provide leadership in a cross-functional setting to foster new ideas, cultivate concepts to define strategy and guide concept development
SEO Marketing Manager Examples
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SEO Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a SEO marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for SEO marketing manager
- Strategize with SEO Agency, Merchandising, Analytics, Experience, Brand, and Senior Management teams to recommend strategies that drive SEO growth
- Define SEO success metrics, develop and manage high-quality reporting, and communicate performance and insights that show progress toward program KPI’s involving customer data
- Creation and organization of long-term roadmaps and customer driven content strategies against brand priorities and development cycles
- Provide guidance on optimal content design
- Build deep, trusting relationships with key stakeholders so you become a reliable source and partner
- Participate in and report findings of comprehensive Website Audits and Competitive Search Analysis
- Lead monthly and seasonal analysis and review of all owned campaigns
- Mastery of business-writing skills in client communications, decks, internal memos
- Remain current on the latest industry trends, guidelines, and search algorithm changes
- Understand complex business capabilities and partner with tech partners to define technical requirements and business needs
Qualifications for SEO marketing manager
- Understanding of the B2B marketing space and lead generation process
- Track record managing projects, time and prioritizing in a fast paced environment
- BS degree in a quantitative field
- Define, prioritize, and manage the execution of key SEO tactical initiatives
- BA in Marketing, Communications, Media Sciences, Journalism, Computer Science, or Engineering required or 2+ years in lieu of
- 5 years of clearly visible, SEO experience either agency or client side
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SEO Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of SEO marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for SEO marketing manager
- As a PM, you will deliver exceptional customer and supplier ecommerce experiences for millions of users in Thailand
- You’ll coordinate with designers, engineering leads, business development, marketing, and logistics counterparts to execute against aggressive timelines
- You will develop data-driven strategies to rollout and to adjust features
- You will get to know your customers and help increase conversion rates, engagement times, and user loyalty
- Lead BX (Buyer Experience) tech roadmap for Thailand
- Coordinating all departments (merchandizing, online marketing, mobile, payment, commercial and sellers)
- Develop and implement link acquisition strategies from a wide range of sources using outreach, content syndication, digital asset development
- Discover link opportunities thru competitive backlink research via tools such as Brightedge, Majestic SEO, Ahrefs, Open Site Explorer, and SEM Rush
- Monitor and report key performance indicators such as indexing, rankings, backlinks, and serp click through rates
- Keep up-to-date with the newest SEO/SEM strategies, techniques and best practices
Qualifications for SEO marketing manager
- You must be able to write clearly and quickly, present your ideas in an organized and coherent manner and be willing to stand up to the challenges of IT groups, brand managers, corporate communications and multiple digital agencies
- Unique balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on, while being able to stay “above the fray” to ensure goals are being hit are required
- Experience with articulating and communicating the impact that Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality and ecommerce have on SEO is required
- Analytically minded, comfortable manipulating and analyzing large amounts of data in order to make actionable recommendations is required
- Experience with web analytics tools (Urchin, Webtrends, Ominiture)
- Experience using a CMS and an understanding of the impact they have on SEO is preferred
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SEO Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of SEO marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for SEO marketing manager
- Cross-team coordination to ensure consistency of messaging and user experience
- Lead in the development of sophisticated SEO strategies to improve the online reputation of the company, advance business unit objectives
- Build cross-departmental relationships to ensure alignment company-wide with regards to our social media / ORM strategy, manage outside ORM vendor relationships
- Create and implement SEO strategies/plans for each site that increase organic traffic and conversions
- Find ways to improve site structure, crawling, and indexing of site(s)
- Seek out and manage vendors to assist with specific outreach tasks
- Work with Marketing Communications team and copywriters to fine-tune web content that will achieve organic growth
- Review and analyze competitor sites to understand their web, SEO, link building, and content marketing
- Recommend and implement latest SEO, search engine, social media and internet marketing industry trends for all online vehicles
- Lead programs, manage resources, and execute on customer acquisition strategies/plans
Qualifications for SEO marketing manager
- 2-3 years of experience leading SEO specialists, analysts, or agencies in a collaborative team-based environment is preferred
- Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
- Paid search management experience is a plus but you will need the core understanding of how SEO and SEM play nice together
- Social media strategic awareness is a must since every day it seems that Google layers in another way social is influencing search results
- Innate ability to come up with solutions that make a difference
- Very strong organizational and communication skills to get things done in agile environment
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SEO Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of SEO marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for SEO marketing manager
- Continuously research, identify and execute on testing new online marketing channels to drive traffic and revenue
- Manage regular website maintenance and address problems as they arise
- Build and maintain strong relationships with other departments and vendors to improve project workflow
- Ensures brand consistency
- Collaborate across the enterprise to develop campaigns and capabilities that enhance the customer experience, the online visibility of store locations and services
- Identify new ad opportunities and search strategies (including bid management and audience optimization)
- Running ad copy and landing page tests
- Working with our business partners and agency to ensure sites perform on an SEO basis
- Answering ad hoc business SEO questions
- Develop search marketing best practices and take actions to enhance website optimization including taxonomy, product naming standards, site architecture, canonicalization, link-building and meta tags to improve SEO positions for target keywords and user experience
Qualifications for SEO marketing manager
- Minimum of 5 years of "hands-on" experience as SEO/SEM Manager with proven track record of successful strategy and implementation
- Proven SEM experience managing PPC campaigns across Google, Yahoo, Bing, and other relevant regional search engines
- Immense attention to detail and extreme focus on quality of results
- Ability to manage time and organize projects
- Experience managing a full service search agency
- Excellent creativity and flexibility
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SEO Marketing Manager Job Description
Job Description Example
Our company is hiring for a SEO marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for SEO marketing manager
- Write and update meta data on website for SEO relevancy
- Work with the development team to ensure search marketing best practices are properly implemented on newly developed code
- Work with content, product and rest of marketing teams to drive search marketing (SEO/SEM) in content creation and content programming
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in search campaigns
- Optimize campaigns and develop the long-term search marketing (SEO/SEM) strategy with the goal of driving sales growth
- Drive A/B and multivariate testing programs to continually improve ad copy and creative, landing pages, bidding strategies, for search marketing strategies
- Define, monitor, and analyze all available search KPI’s to measure success and report on results
- Oversee SEO and SEM 3rd party relationships to drive continuous improvement in results
- Manage both on-site and off-site SEO for the company website(s)
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms
Qualifications for SEO marketing manager
- Possess strong business ethics, be reliable, consistent and able to work on-site, at our location Monday - Friday
- Bachelor’s degree in Journalism, Marketing, Business or related field or equivalent industry experience
- 1-3+ years of experience in search marketing and website optimization
- Project management skills to manage content schedules and deadlines
- Up to date with the latest trends and best practices in SEO/SEM
- Proficiency in marketing automation systems in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers