SEO Consultant Job Description
SEO Consultant Duties & Responsibilities
To write an effective SEO consultant job description, begin by listing detailed duties, responsibilities and expectations. We have included SEO consultant job description templates that you can modify and use.
Sample responsibilities for this position include:
SEO Consultant Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for SEO Consultant
Typically a job would require a certain level of education.
Employers hiring for the SEO consultant job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Advertising, Computer Science, Business/Administration, Automotive, Digital Media, Website Development, Internet Marketing
Skills for SEO Consultant
Desired skills for SEO consultant include:
Desired experience for SEO consultant includes:
SEO Consultant Examples
SEO Consultant Job Description
- Contribute to the development and maintenance of directory listing sites
- Develop and implement tactics to optimize on-site search capabilities
- Work with the client development teams to ensure SEO best practices are properly implemented on newly developed code
- Work with client editorial and marketing teams to drive SEO in content creation and content programming
- Search strategy development
- On site, off site & content optimization search implementation plan & guidelines
- Client presentation development
- Internal briefing & supervision of SEO implementation
- Briefing & supervision of third parties such as seeding agencies
- Collecting search insights for key presentations
- Lead development of keyword business rules
- Lead and manage search agency teams
- Lead and manage search reporting/analytics that is fed into a centralized digital reporting platform, to provide insights, implications and recommendations to optimize both SEO and SEM campaign
- Align with key stakeholders in the development of annual brand plans and search budget recommendations
- Lead agency in development of competitive search assessments
- Execute test and learn plans within search, analyze data and identify trends and insights
SEO Consultant Job Description
- Timeline development for search projects
- Following KPI progress & making recommendations for optimizations
- Consulting clients regarding search landscape, new trends & proposing course of action
- Excellent knowledge & usage of google analytics, you tube insights, adwords, youtube ads & google display network
- Running google ads campaigns using adwords, you tube ads & google display
- Creating progress & final campaign reports for clients
- Partner with key stakeholders to support SEO efforts such as page audits, link building strategies, technical review and keyword research (partnering w/ SEO vendor)
- Educate internal stakeholders on SEO best practices and influence development of site content to maximize SEO value
- Run monthly SEO health checks and report back with necessary recommendations
- Oversee all aspects of the SEO program and maximize the value of organic search across various lines of businesses
- Manage campaign expenses and search budgets
- Optimize ad copy and landing pages
- Develop and implement best practice SEO strategy and ensure adoption with digital agencies and website developers
- Oversee and critique agency search proposals, include new technology platforms and other search best practices
- Establish and share search best practices and benchmarks across brands
- Manage performance of search programs in partnership with agency and ensure plans/buys and content are optimized as needed
SEO Consultant Job Description
- Efficiently and effectively manage the time and expertise of agency resources
- Contribute to strategic discussions among internal and agency search teams
- Deliver SEO thought leadership and updates to key partners in a relatable, concise manner
- Clearly articulate the performance of the SEO channel in business reviews
- Work closely with colleagues on the paid search team to demonstrate the full value of Search to internal and external partners
- Lead consulting engagements that derive insight and provide recommendations to clients on how to improve marketing performance
- Mentor and train other members of the team on SEO strategy and execution
- Collaborate with cross-functional teams on how SEO impact’s other business units and marketing channels
- Evaluate emerging trends and technologies
- Develop close relationships with clients and with internal stakeholders
- 5-10yrs+ experience in search both SEO and SEM
- Must have experience managing paid search campaigns within Google and Yahoo/Bing
- Must have experience managing large search budgets in a highly competitive environment
- Extensive experience with website and search analytics tools such as Google Analytics, SEM Rush, Similar Web
- Experience with bid management tools such as Search Ignite, Kenshoo
- 6+ years’ experience in digital marketing with SEO as the primary function
SEO Consultant Job Description
- Participate in developing new business, identify growth opportunities within projects and existing client relationships
- Strong and wide technical SEO knowledge
- Previous experience on optimization strategies for e-commerce websites (also international)
- Experience with the main SEO tools
- Full understanding of HTML code
- Mastery of Google Analytics (better if certified)
- Brilliant communication skills and self-confidence
- Analytical attitude and critical spirit
- Proven experience in managing complex SEO technical tasks
- Previous experience on optimization strategies for e-commerce websites (mainly international)
- Develop search strategy that aligns to brands/multi-brand strategic objectives
- Lead and manage search planning and buying process across DCV in the US, across multiple target audience and within a multi-channel marketing plan
- Expert understanding of SEO strategies, search term research, keyword targeting, and technical obstacles that would hinder search engine bot crawling and indexing and SEO editorial best practices
- Expert skills in developing effective keyword targeting strategy, prioritizing SEO initiatives, and executing on planned SEO tactics
- Seasoned multi-tasker who can deliver under tight deadlines and fast pace
- Strong experience with third-party enterprise SEO tools and Omniture/Site Catalyst web metrics preferred
SEO Consultant Job Description
- Collaborate with business units to identify gaps and optimise content strategies
- Collaborate with paid search responsible to optimise ROI on all search
- Consult with campaign teams on ambitious projects to boost traffic and increase conversions
- Review and optimise the technical configuration of our global website portfolio
- Reviewing and analyzing internal client site sections for areas that can be improved and optimized
- Working with our SEO solution and strategic partner to prioritize work, implement deliverables, perform research and analysis
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Writing powerful calls-to-action to convert visitors
- Prioritize and develop relevant, effective and engaging content
- High experience with on-page SEO (Meta Tags, website URLs/structure optimization), with all technical SEO elements and optimizations, and off-site SEO
- Success in optimizing large web sites with content management publishing systems a plus
- Minimum 2 years experience in a related role
- Agency background with digital marketing experienced preferred
- Good ability to prepare materials and and present in English
- Ability to contribute to increasing the level of innovation in data, analytics and CRM at the agency