Group Marketing Manager Job Description
Group marketing manager
provides insights in the formulation of the Strategic Plan and Annual Operating Plan (AOP) market and revenue forecasting.
Group Marketing Manager Duties & Responsibilities
To write an effective group marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included group marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Serve as a global digital marketing resource for affiliates and regions
Higher Ed
Execute large-scale marketing initiatives (consumer promotions, sweepstakes, stunts, contests) by interfacing with internal sales, distribution, programming, on-air promo and digital departments, external agencies
Collaborate with external sales team(s) to understand goals and challenges in the sales process
You have an active interest in journalism and media
Manage the product portfolio to help develop the brand
Locally adapt the support the creation of Media advertising – analyze media recommendations
Develop and carry out the marketing plan
Develop a thorough understanding of the consumers and the competition
Analyze the data segment / product category in view of making recommendations to the Management
Group Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Group Marketing Manager
List any licenses or certifications required by the position: IAB, MCIPS, CPSM, CPM
Education for Group Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the group marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Communications, Education, Management, Science, Healthcare, Health
Skills for Group Marketing Manager
Desired skills for group marketing manager include:
Clinical areas where Edwards' products are used
Intended to be used
Understand the purchasing process and challenges for product adoption in complex healthcare networks
Field with proven management skills
HealthCare space and specifically renal are highly desirable
Provide insights in the formulation of the US Annual Operating Plan market and revenue forecasting
APAC and Japan launching therapies
Ability to execute effective marketing plans and strategies
Ability to leverage that information in creating customized customer solutions
Accountabilities
Desired experience for group marketing manager includes:
Manage the budget of the group of products and identify potential problems
Collaborate effectively with other departments (sales, logistics, training ...) so as to achieve the marketing objectives
Ensure the development of the members of your team through expertise and know-how
Good understanding of storage products and technology
Experience working with and driving multiple channels, including direct sales, OEMs, VARs, Service Providers and others
Ability to multitask and adapt to changing business priorities
Group Marketing Manager Examples
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Group Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a group marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for group marketing manager
- With the guidance of the Marketing Head and Senior Marketing Manager, Group Advantage, leads the development of Marketing initiatives starting from Business case for Group Advantage and manages the end to end execution of variety of marketing programs of varying levels of complexity, using mix of marketing channels and tactics (ie media, collateral, online, direct marketing/sales leads, eMail, Paid Search, sales force, contact center, in branch)
- Ensure efficient, effective and timely campaign measurement, assessment, and continuous response alignment
- Works closely with marketing managers and cross functional partners that support other LOBs to ensure high level of coordination, consistency and alignment for Group Advantage marketing programs
- Ensures all marketing materials are reviewed by legal, comply to brand standards and support the Group Solutions marketing strategy
- When working with internal and external creative agencies, provides clear direction and evaluation on creative treatment, content and targetted messaging to ensure communication is relevant and on strategy
- Ensures all estimates are obtained as required and all invoices are received, reviewed and paid in a timely manner
- Conceptual development/writing of merchandising proposals & sales presentations
- Manage-create-distribute media kit materials, e-blasts & selling materials
- Strategic creation/execution of brand building materials including
- Ownership and optimisation of the website, social media channels and SEO
Qualifications for group marketing manager
- Ability to build a strong network within the business
- Good English Language skills are mandatory
- Travel will be required as necessary
- Ideate and develop custom solutions in response to digital RFPs, collaborating with Sales, Ad Product & Solutions, Content Marketing, Editorial, Ad Operations, Media Planning, Project Management, Digital and Print colleagues throughout process
- Create proactive programs and pitches to develop new revenue streams through as yet untapped categories
- Bring the above solutions to life in a compelling pitch deck that strongly articulates the reason for and benefit of the proposed strategy
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Group Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of group marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for group marketing manager
- Attend client meetings, present ideas, assess client needs and translate needs into a tangible strategy
- Running the bi-annual service review of agencies
- Supports the agency selection/pitch processes in alignment with business partners and negotiate contracts up to final authorization including dispute resolution, approving and qualifying vendors authorization of contracts and purchase orders within the respective country and Brand signature policy
- Partner with the Communications and Branding teams to provide insight on the segment and ensure we speak in the language of the customer
- Be a Sprout spokesperson in sales engagements other public facing events such as conferences
- Identify opportunities for global market development and independently execute tactics, leveraging cross-functional teams to achieve team goals
- Market intelligence – analysis of competitive financial results and key business activities to enable internal teams to develop more informed strategies and to calibrate senior management on BSC’s relative performance
- Designing appropriate Product and Physician Training Programs specific to China and India advising on the same for Japan
- Design and execution of therapy development and TAVI adoption strategies
- Understand mindset/behavior of physicians, patients and payers and key barriers to adoption to be able to effectively incorporate insights into the development of campaigns and promotions
Qualifications for group marketing manager
- Envision new ways for advertisers to connect with our consumers via ad product, content programs, experiential executions and more, and work across the larger company to develop those capabilities
- Participate in the creation of sales strategy against a client or relevant category, and create proactive opportunities for key accounts
- Facilitate turnover of sold digital program to Project Manager and/or executive producer
- Can quickly synthesize an array of objectives and inputs to determine the right, executable solution
- Understands and has relevant experience with advertisers looking to reach our audiences
- Strong knowledge of digital sales and marketing dynamics and processes
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Group Marketing Manager Job Description
Job Description Example
Our company is hiring for a group marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for group marketing manager
- Oversee campaign execution to ensure results are measured and achieved
- Strong leadership skills - effectively managing and developing teams in a complex environment
- Oversee complex cross-business projects and empower team to work independently
- Global understanding, consultation and content sharing as defined by business needs
- Identify, partner with, and manage appropriate resources (i.e., agency, vendor relationships, other internal departments, ) to ensure that communication programs meet objectives
- Develop and maintain budgets while ensuring cost saving measures
- Keep abreast of industry standards and trends as related to responsibilities, and communicate information to the organization
- Position self as an expert in comprehensive consumer and patient facing marketing strategies and execution
- Recruit, hire, coach, retain, and grow top talent within the GEP team
- Support the team in developing integrated marketing strategies to position Office as a thought leader achieve lead and conversion goals for new business
Qualifications for group marketing manager
- Is comfortable interfacing with internal and external clients
- Is accountable for their workload and understands when to ask for help
- Possess a working understanding of the men’s marketplace including lifestyle
- Bachelor's Degree and 3+ years Digital Media Marketing and Advertising experience
- Creative mind and positive attitude
- Highly reliable and able to own a project from start to finish within deadlines
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Group Marketing Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of group marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for group marketing manager
- Optimize campaign results based on performance
- Collaborate with and build influential relationships with internal teams, delivering valuable insights and learnings to product marketing to inform value propositions and future innovation
- Apply new, innovative ideas and creative ways to engage buyers along their journey
- Create a team vision and an action plan to land that vision
- Candidates should have 15 years’ professional experience, demonstrate strong leadership skills, and have a genuine interest in industry trends driving integrated marketing and demand generation
- Stay abreast of and continuously develop knowledge regarding internal and external business developments and drivers
- Contribute new, creative, innovative opportunities
- Where applicable, self and/or team support product launches
- Works with stakeholders including alliance marketing professionals to plan targeted campaigns and ensure consistency across marketing groups
- Manages matrixed Campaign V teams including exec sponsors, sales and Market Unit advisors/spokespeople to develop content across the buyer journey
Qualifications for group marketing manager
- Marketing and/ Communications background in a corporate environment, with significant relevant experience
- Tertiary qualification, marketing or communications related
- Strong interpersonal and stakeholder management skills - a proven ability in building strong working relationships with a broad range of colleagues and client
- Experience with a proposal or pitch style role, producing collateral to tight deadlines and multi-tasking
- Creative flair, strong visual eye and some theoretical understanding of design, brand and tone
- Experience working with designers and ability to produce relevant and specific briefs and to provide constructive feedback and creative direction
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Group Marketing Manager Job Description
Job Description Example
Our company is hiring for a group marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for group marketing manager
- Leverages appropriate partners, including field and alliance partners, in joint GTM campaign opportunities/execution and lead management eg Joint thought leadership, event roadshows, social campaigns
- Provides writing, editing and content strategy expertise in the creation of marketing and sales enablement materials, and partners with 3rd party vendors as necessary
- Develops and conducts field marketing, sales and business training on campaign story, objectives, planning and best practices to optimally leverage sales activities
- Manages campaign distribution sources and channels, including online content, and localization of assets
- Monitors campaign performance in field, drives AB testing excellence, creates reports using KPIs, and responds to metrics in order to maximize campaign effectiveness
- Commercial lead and key partner with Global Medical on global SME engagement
- Establishing and driving a process for field training across the NTG portfolio
- Running a monthly marketing forum with GMC and NTG BU marketing leads to track progress of NTG marketing investments, and maximize NTG’s voice across all our marketing channels
- Create NTG collaterals that describe NTG’s strategy, strengths and customer successes for use with internal and external audiences
- Be the focal point for key SMG & GMC to NTG communications and operations
Qualifications for group marketing manager
- Experience / understanding of equity markets
- Understanding of print and production process
- Marketing qualifications with 5-10 years marketing experience, preferably in a similar industry (retail)
- Sound knowledge of consumer marketing, and international PR preferred
- Market research analytics
- Sales and contracting experience