Digital Copywriter Job Description
Digital Copywriter Duties & Responsibilities
To write an effective digital copywriter job description, begin by listing detailed duties, responsibilities and expectations. We have included digital copywriter job description templates that you can modify and use.
Sample responsibilities for this position include:
Digital Copywriter Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Digital Copywriter
Typically a job would require a certain level of education.
Employers hiring for the digital copywriter job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Journalism, Communications, English, Marketing, Advertising, Writing, Creative Writing, Communication, Education, Business
Skills for Digital Copywriter
Desired skills for digital copywriter include:
Desired experience for digital copywriter includes:
Digital Copywriter Examples
Digital Copywriter Job Description
- Understanding of popular social networks – design, functionality, users, and brands that are doing it right
- Ability to write concise, informative and engaging copy
- Promotional healthcare writing
- Writing for search engine optimization
- Writing search engine marketing
- Handling online advertising and social media exposure
- Write clear, persuasive and on-brand advertising copy for online media needs
- Generate non-product copy for other areas of RalphLauren.com (editorial, philanthropy, about)
- Amend and revise campaigns in response to feedback from the creative director, the branding team or other business partners
- Work on several projects at once, sometimes under pressure and often with tight deadlines
- Strong understanding of social storytelling and content creation utilizing established and emerging platforms to concept and develop original and behind-the-scenes content, blog posts, social experiments, and other posts that yield high engagement
- Concept and development of front-end dotcom assets
- Excellent communication, organizational and problem solving skills, plus the ability to function within deadlines, while working both independently and as part of a team
- 5-7 years of experience, Financial Services experience preferred
- BA/BS required (English, Communications, or Advertising/Marketing degree preferred)
- A quick, smart and quirky sense of humor
Digital Copywriter Job Description
- Work to develop and uphold the voice of the ecommerce site
- On occasion, work with social team to develop copy and content
- Create evergreen content like how-to guides, infographics, long-form articles
- Create timely topical content for clients’ news feeds, blogs, press releases
- Interface regularly (mostly via phone/email) with clients for content discovery and hand-off of deliverables
- Research and master new market segments quickly
- Perform other duties as assigned by the Team Lead
- Undergraduate degree in English, journalism or related field required
- 3-4 years work experience in a related field required
- Demonstrated experience writing, editing, and proofing e-Commerce & Digital marketing communications – including email, digital display, affiliate banners, mobile messaging & more
- BA Degree in Journalism or English preferred
- Proven writing skills in a marketing or sales venue preferred
- Detail and accuracy a must
- Background in fashion ecommerce/editorial
- A 4-year college degree in a related field is required
- 3 years professional creative writing experience
Digital Copywriter Job Description
- Collaborate with internal stakeholders and agency partners to understand business objectives and audience demographics
- Craft stories and content that drive people to action- converts browsers to customers and brand loyalists
- Act as a brand steward to ensure all messaging and copy is within brand voice and editorial guidelines
- Work closely with developers and designers to ensure copy tone and style are consistent with visual tone and style
- Research content topics by evaluating site metrics, performing competitive analysis, understanding content flow and interviewing subject matter experts within the company
- Ability to work across a range of media and formats
- Must have a strong understanding of marketing brand voice and execute accordingly
- Must be available to come into the office @ 225 Bush Street, SF – on a regular basis
- 40%-Review/write and edit product copy to adhere with online data standards and brand guidelines for assigned categories/departments in a deadline-driven environment
- 40%-Proofread and ensure all messaging is error-free, on target and consistent with the department/organization's objectives and vision
- Diverse book of work and 3-4 years of copywriting experience
- Passion for fashion and luxury a strong plus
- Background in women’s fashion ecommerce/editorial
- Experience of working with a variety of content stakeholders
- Proven expertise in usability and writing content for the web, both function copy and content
- Thorough understanding of how people read online across different devices is essential
Digital Copywriter Job Description
- 10%-Stay abreast of industry writing, editorial trends and the competitive landscape for pure plays
- 10%-Work/communicate with leaders, team and vendors to improve copy guidelines
- Concept email copy and other digital/print narratives w/ Managing Editor
- Edit & proofread all emails, home pages, landing pages, content slots and other digital assets
- Write copy for anthropologie.com, including home pages, promotional messages, video, landing
- Pages, interactives, content slots, blog & other digital assets as needed
- Work closely with merchandising & styling to inform messaging goals
- Conduct interviews with collaborators, buyers, merchandise partners, visual display & others to inform story & copy
- Conduct research on concepts, trends & locations
- Create digital content, including email marketing campaigns, without spelling or grammatical or formatting errors that attracts and retains the brand's customers
- Experience and skills in developing ecommerce-focused website content
- Bachelor’s Degree in English, communications, journalism or advertising
- Background in home ecommerce/editorial
- Clear, graceful writing style that is both persuasive and action-oriented
- Ability to integrate the big idea into all copy
- Conceptual thinking -- both visual and interactive
Digital Copywriter Job Description
- Contribute to developing and maintaining the Chico's brand voice, in witty, sophisticated, clever, playful, helpful, authoritative, humorous, friendly, genuine, and warm tones
- Constantly raising the bar on developing the best creative by continued awareness of the digital copy landscape
- Conceptualise, write, and edit persuasive and informative copy for a variety of content across digital touch points
- Consider all online customer journeys, new feature enhancements, mobile app content and email content as needed
- Leverage industry insights to create compelling narratives
- Provide insight on opportunities and challenges to optimise our content strategy
- Write, edit & approve all promotional copy, staying mindful of current business demands and long-term strategies
- Serve as point-person for all operational & service initiatives, using clear, concise & brand appropriate copy to support the customer experience
- Support the launch & upkeep of brand programs, such as in-store pick up and custom furniture
- Prepare ad-hoc marketing needs including all app copy & customer surveys
- Ability to translate intellectual thinking and verbiage into easy to grasp language
- SEO copywriting, keyword searches
- Working knowledge of measurement tools (Facebook Insights, Google Analytics) and processes for tracking and reporting on engagement, conversion and traffic growth
- A robust personal social profile
- Great attitude and ability to work quickly, efficiently, and accurately on multiple projects simultaneously under tight deadlines
- Be self-motivated, hard working, well organized, and resilient to ever-changing timelines, requests, and deliverables