Analyst, Digital Job Description
Analyst, digital
provides project management support for small/medium size projects, being responsible for project planning and execution of work required, including issue management and status reporting.
Analyst, Digital Duties & Responsibilities
To write an effective analyst, digital job description, begin by listing detailed duties, responsibilities and expectations. We have included analyst, digital job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage inventory in systems as sites and product offerings evolve
Ensure site changes have zero-downtime on contractual obligations
Maintain contract entry and ad delivery systems’ inventory paradigms
Investigate and resolve inventory discrepancies with advertising systems
Leverage in-depth inventory knowledge to help set rate cards
Develop and maintain strong relationships with ad networks/partners
Measure sold ad campaigns vs house promotions
Analyze and raise awareness of network/inventory changes/trends
Inventory forecasts and insights to Marketing and Sales planners for media plans
Ad-hoc analysis as needed, per event/initiative
Analyst, Digital Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Analyst, Digital
List any licenses or certifications required by the position: FTK, PMP, SAS, GTM, DCITA, ACE, CART, FBI, SIFT, SANS
Education for Analyst, Digital
Typically a job would require a certain level of education.
Employers hiring for the analyst, digital job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Statistics, Business, Economics, Computer Science, Mathematics, Engineering, Finance, Math, Education
Skills for Analyst, Digital
Desired skills for analyst, digital include:
SQL
Excel
SAS
HTML
Python
R
Relationship opportunities between on‐and‐offline media
JavaScript
Project management principles and process
Project management tools
Desired experience for analyst, digital includes:
College level algebra
Bachelor's degree in Business, Finance, Marketing, Statistics, Economics or other quantitative discipline
A love of math and numbers analytical ability
1-3 years experience with web analytics
ComScore/Nielsen experience a plus
Proficiency with enterprise-level Omniture by Adobe Analytics tools and methodologies
Analyst, Digital Examples
1
Analyst, Digital Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of analyst, digital. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for analyst, digital
- You will use your analytical skills in conjunction with various web-tracking tools to identify areas of improvement in performance in the online journey
- You will be responsible for championing this change so that it gets implemented and tracking its success
- In addition to this you will be expected to develop and rollout reporting that provides insight to the business as to the drivers behind the performance of online customer journeys
- You will need to keep abreast of trends in website optimisation, conversion marketing and the growth of new technologies and use this knowledge to improve the performance of the customer journeys
- Analyze and utilize data to deliver strategic insights for improving client websites and other digital marketing/fundraising campaigns
- Define learning objectives, KPIs, and supporting metrics based on a client’s business objectives and design direction
- Translate technical specifications and analytical data/insights into client-facing presentations, and lead clients (from analysts to senior-level managers) through the transformative learning process associated with analytics implementations
- Outline detailed technical requirements for analytics software implementation and for SEO (CMS fields, redirects)
- Define clickstream analytics documentation, and evaluate analytics implementations currently in place, to provide data-driven decisions about how to optimize site interactions
- Create holistic and meaningful dashboards by pulling data from a variety of sources, focusing on impact-driven metrics
Qualifications for analyst, digital
- Web Analytics Association Certification (preferred)
- Candidate should have 2+ years-related experience, preferably television environment
- Should be detail-oriented and have strong analytical skills
- Excellent written and verbal communication skills in Portuguese and English a must
- Should be self-motivated and able to handle a multitude of projects simultaneously
- Candidate must be team oriented and committed to providing an extraordinary level of service to clients
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Analyst, Digital Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of analyst, digital. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst, digital
- Responsible for managing the Media Investment and Productivity Tool which are used to collect and summarize data from markets
- Manage the collection of Media Productivity Data from 80+ markets around the world
- Report and interpret performance data to deliver key highlights to the Sr
- Create KPI dashboards for driving high-level business decisions
- Increase revenue yield across VMN digital properties by performing expert data and inventory analysis and through well-constructed advertising deals
- Be deeply immersed in the inventory and revenue data, and translate data, and implications, clearly to sales, leadership and operations – be involved in creating and executing data-driven business strategy
- Regularly monitoring and analyzing the performance of 25 client websites
- Serve as a strategic advisor on website development projects, assist with UX research when necessary
- Providing tactical recommendations to improve site traffic, engagement and conversions
- Delivering actionable insights , not just reports
Qualifications for analyst, digital
- Define and measure iPad sales and draw conclusion to drive further business
- Previous experience that demonstrates success of driving actionable analytics and insight in a previous role an advantage
- Analytical and business focussed
- An understanding and appreciation of digital marketing and web metrics
- A good understanding of the factors that influence customer behaviour online
- Interest in Usability / Human Computer Interaction / User Experience engineering
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Analyst, Digital Job Description
Job Description Example
Our company is growing rapidly and is hiring for an analyst, digital. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for analyst, digital
- You will support analytics across the enterprise
- Develop and grow our digital analytics capabilities
- As part of global product launch campaign process, set KPI goals, create/implement the plan for how to get those measurements and oversee the optimization for improving the results of the campaign
- As the global subject matter expert, set global KPI strategies, create dashboards, and teach local marketers how to interpret and use their local analytics
- Drive for the continuous improvement of existing methodologies and analytics processes
- Package and present analytical findings from cross-platform campaigns in dashboard and presentation format
- Conduct digital audits in order to identify opportunities to improve / optimize each agent’s digital presence
- You will leverage online tools and platforms (Hearsay Social, Yelp, Facebook, ) in order to assist each agent
- Conduct individual consultations with your agent accounts and assist them with ad hoc requests as needed
- Work closely with your agent base in order to assist in suggesting / developing local content for web and social
Qualifications for analyst, digital
- Flexible and responsive, ability to adapt quickly to changing situations
- High energy levels and "can-do" attitude
- A person with the drive and passion to constantly improve results
- Attention to detail and ability to plan and organise your workload
- Ability to communicate with all areas and at all levels of the business
- Possessing an analytical nature, excellent problem solving skills, an independent decision-making capability and a keen awareness to detail
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Analyst, Digital Job Description
Job Description Example
Our growing company is looking for an analyst, digital. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst, digital
- Conduct analysis on current content performance across entertainment and news brand
- Compile weekly, monthly, and quarterly topline reports on traffic, growth and potential opportunities
- Assist in guiding video strategy based on analytical findings and testing across social / on site video player
- Brief edit teams on content performance with both qualitative and quantitative finding
- Evaluate opportunities for audience/brand growth
- Recommend social strategies based on competitive analyses
- Synthesize data findings for recommendations to develop content strategy across news and entertainment verticals
- Researching industry topics / areas of interest
- Help define possible social strategies to be implemented when thinking about emerging platforms existing ones
- Advocate and share new perspectives within the product dept C
Qualifications for analyst, digital
- Challenges self to deliver best results with an eagerness to learn and improve
- Some experience with web analytics tools (Adobe Analytics/Omniture, Core Metrics or Google Analytics) required
- Very strong analytical ability and problem solving skills - excellent attention to detail and the ability to see things through to completion
- The ability to make clear judgments based on a range of factors, e.g commercials, risk, customer experience
- Knowledge of Business Intelligence Reporting tools
- Work collaboratively with design/development/ test colleagues in order to ensure that solutions address the requirements of the business
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Analyst, Digital Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of analyst, digital. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for analyst, digital
- Data analysis, metrics and reporting
- Provide recommendations to improve conversion and revenue across different products (e.g., websites, mobile applications, on-property solutions )
- You will focus on digital and omnichannel performance across all relevant regions and channels
- Day-to-day the role will involve applying a project based approach to propose recommendations to stakeholders (Ecomm, merchandising, marketing et al) on actionable business opportunities
- 5% - Analyze information to bring forward insights, results, and suggest optimizations to improve said results
- Track, measure, analyze and report on overall digital performance individual campaigns
- Develop insights to predict and optimize performance of our digital offerings (including website, intranet, mobile apps, social media, and digital advertising)
- Formulate market, audience, and funnel analyses
- Help define standard KPIs (key performance indicators) and measurements/reports for those standards
- Produce A/B and multivariate testing strategies from conception to execution
Qualifications for analyst, digital
- 2+ years of Adobe Analytics (Omniture) experience
- Proficiency with Adobe Analytics Report Builder
- Proficiency in digital tagging procedures to help identify referral traffic
- Excellent knowledge of web metrics and key performance indicators
- Experience in working on UX research projects not necessary, but a plus
- Experience with comScore measurement platforms not necessary, but a plus