Freelance Copywriter Job Description
Freelance copywriter
provides expertise to all marketing, brand and business partners to ensure that messaging meets project and business objectives.
Freelance Copywriter Duties & Responsibilities
To write an effective freelance copywriter job description, begin by listing detailed duties, responsibilities and expectations. We have included freelance copywriter job description templates that you can modify and use.
Sample responsibilities for this position include:
Maintaining appropriate and consistent brand voice, tone and style across all local copy
Creating and maintaining style guides and glossaries, establishing clear guidelines on how copy is to be written for the brand in your market, across channels and departments
Find ways to package brand content and editorial commerce in uniquely inspired ways that drive engagement and customer curiosity
Partner with the brand art director, marketing and creative marketing teams and merchants to execute content
Ability to adhere to and develop the brand tone of voice
Produce copy that is engaging, educational and establishes and maintains consistent brand voice and style throughout all forms of communication
Maintain the brand tone of voice across multiple channels to ensure consistent accuracy and messaging
Write all collateral for brand events
Works collectively with an art director and designers and manages any freelance copy needs
Work in tandem with Merch Writing Assistant to integrate each product profile with an all-inclusive and creative account of products’ details
Freelance Copywriter Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Freelance Copywriter
Typically a job would require a certain level of education.
Employers hiring for the freelance copywriter job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Journalism, English, Advertising, Communications, Writing, Business, Communication, Marketing, Creative Writing, Fashion
Skills for Freelance Copywriter
Desired skills for freelance copywriter include:
Luxury fashion brands and products
Copy development in multiple aspects of digital media
Email marketing
Online advertising and web site content
Web banner campaigns
Current trends
Design
Adobe InDesign
Brand
Client's business-both the brand itself and people involved
Desired experience for freelance copywriter includes:
Write product descriptions for 100-120 products per week
Work swiftly and creatively, both with a team and independently
Memorize and utilize standardized site and fashion lingo and apply to all products
Display high competence at managing projects while also meeting product goals
Make cutting-edge contributions during team brainstorms
Degree in Writing, Communications, Merchandising, Apparel, Textiles, or equivalent
Freelance Copywriter Examples
1
Freelance Copywriter Job Description
Job Description Example
Our company is searching for experienced candidates for the position of freelance copywriter. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for freelance copywriter
- Maintain a holistic view of a brand and all its touch points and able create bigger strategic campaigns and platforms that can make an impact on a brands business
- Ensure all work is of the highest possible quality and maintains agency's commitment to changing customer behavior through disruptive ideas at all points of contact
- Work closely with junior and senior team members to creative effective campaigns
- Maintain consistently high standards of writing, which will enhance the agency-client relationship and deliver results as defined in the Creative Brief
- Help develop and guide creative ideas based on input from senior creative, client, and personal research
- Monitor the progress of assigned projects through each phase of development, , layout, production, media, and research
- Submit copy (depending on work assignments for specific accounts) to the senior creative staff for review and comment
- Assure accuracy, completeness, and neatness of own copy from initial submission to final copy
- Meet copy deadlines, or secures advance approval from senior creative, project managers, or account teams if additional time is needed
- Contribute ideas that generate added client activity and lead to more client success beyond normally scheduled projects
Qualifications for freelance copywriter
- Display professional courtesy to clients and co-workers
- Participate in new business activity, as required
- Knowledgeable of luxury and automotive branding and conceptual development preferred
- Minimum of two years in copywriting education (college level)
- Proven ability to deliver on tight deadlines, with quick turnaround
- Ability to work remotely in our Fairfax, VA, office as needed
2
Freelance Copywriter Job Description
Job Description Example
Our company is growing rapidly and is hiring for a freelance copywriter. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for freelance copywriter
- Produce technical SEO copy for Anthropologie German websites to support brand and category pages
- Acting as a brand ambassador for Anthropologie’s TOV across all German communications
- Copywriting a number of email newsletters each week for subscribers, potential subscribers, and users at various stages of the customer journey
- Participation in strategy meetings to match copy approaches with marketing goals
- Contributions to other digital projects, including lading pages and social media
- Coordinating updates and revisions and trafficking copy through the publishing process
- Bring seasonal merchandising and marketing initiatives to life through words and wit
- Contribute conceptual and tactical ideas to brainstorms
- Write program concepts, video scripts, retail marketing elements, digital marketing elements, social posts and influencer copy, and more based on the specifics on the assignment
- Take ownership of your work and ensure timely delivery and quality writing
Qualifications for freelance copywriter
- Thrive in a quickly changing environment
- Innovative, adaptable mindset
- Team player with positive, professional attitude, and customer-focused mentality
- Bachelor's degree in English, Journalism, Business Writing, Advertising or related discipline, minimum of five (5) years relevant work experience in copywriting, strong attention to detail, team orientation and communication skills along with excellent proofreading skills are essential requirements
- A broad liberal arts education or equivalent work experience
- Three to five years of copywriting experience in an advertising or marketing environment
3
Freelance Copywriter Job Description
Job Description Example
Our company is searching for experienced candidates for the position of freelance copywriter. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for freelance copywriter
- Contribute to the knowledge base of our creative community by sharing techniques, knowledge, information, and inspiration from the world around us
- Some previous copywriting experience essential, ideally within the fashion industry
- The ability to display engaging and influential copywriting ability across different media
- Ensure accuracy of product information and price points
- Provide seasonal copy updates and copy style guide for the Marketing Department
- Implement feedback from senior members of the team to make sure final copy is proofread and applied correctly
- Support the Copy team to create original, innovative, clear, persuasive editorial copy that strategically delivers for both digital and physical channels to promote seasonal campaigns, key launches and product stories
- Write weekly homepage and all email copy
- Check copy in staging environment and provide appropriate feedback
- Work with Digital Designers, the Marketing team and Digital Commerce team to produce rich, engaging content for storytelling pages
Qualifications for freelance copywriter
- Portfolio/writing samples
- 2-3 years copywriting experience, which can include social media, with samples of your work, It doesn’t have to be agency or media work (although it wouldn’t hurt), but something that demonstrates that you can talk to a consumer in a clear and natural way
- Enthusiasm for entertainment
- BA or equivalent, ideally in writing, English, journalism, or marketing
- Ability to work under deadline pressure with excellent attention to detail, holistic vision
- Ideas person and problem solver
4
Freelance Copywriter Job Description
Job Description Example
Our company is looking to fill the role of freelance copywriter. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for freelance copywriter
- Create Social Media and event invite copy for all platforms, including Facebook, Instagram
- Produce copy for bought media advertising for both digital and print placements
- Work with the Visual Merchandising to write store signage, window copy and miscellaneous signage
- Put together disparate elements of copy put together by other creative professionals for the creation of new marketing communication elements
- Able to write with speed, consistency, accuracy and creative flair
- Ensure that quality is never compromised
- Demonstrate excellent grammar and spelling skills
- Able to respond positively to feedback from the client and re-draft copy to meet their comments, while retaining the impact of the copy
- Measure ideas not only against high creative standards, but also against business objectives
- Follow internal procedures and systems for workflow and time management
Qualifications for freelance copywriter
- Can prioritize and multi-task with next to no errors
- Excellent writing skills, with the ability to write clearly, concisely and easily, the ability to self-edit and sense-check text
- Deep understanding and knowledge of style and culture
- Self-motivation and an entrepreneurial spirit, balanced with a team mentality
- A positive attitude (and a sense of humor)
- Bachelor’s Degree in English, Journalism, Marketing, Advertising or related field
5
Freelance Copywriter Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of freelance copywriter. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for freelance copywriter
- Present concepts and copy
- Contribute to the creation of shopper engagement platforms, ideas, and executions
- Write program concepts, video scripts, retail marketing elements, digital marketing elements, social posts and influencer copy, and more based on the specifics of the assignment
- Speak knowledgeably about your work, giving rationale and background when appropriate, both internally and with clients given the opportunity
- Work collaboratively with fellow team members in strategy, creative, development /technology, production, social media, client services, and management
- Lead and partner with designers, art directors and creative directors
- Must be able to understand business objectives and audience demographics for the purpose of using such knowledge to successfully communicate through copy content
- Maintains effective relationships with Creative, Account Service, Project Management and Planning teams positive relationships with clients
- Providing copy for customer facing communications online and in print, ensuring weekly and monthly deadlines are adhered to
- Produce promotional assets to support the retail trading calendar
Qualifications for freelance copywriter
- Bachelor’s degree in English, Communications, Journalism or related field required
- Please note that this is not a remote position
- Ability to thrive in high volume, deadline-driven environment with aggressive turnaround times
- Interest in fashion and understanding of core fashion product terminology
- Ability to adapt to direction and feedback
- Proficiency in a Mac environment using Word, Excel required