Marketing Copywriter Job Description
Marketing copywriter
provides brands and corporation with deep SEO knowledge, web expertise, digital marketing inputs on SEO and SEM and tools to help drive strategy and content development.
Marketing Copywriter Duties & Responsibilities
To write an effective marketing copywriter job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing copywriter job description templates that you can modify and use.
Sample responsibilities for this position include:
Assisting with serves as the product naming specialist for the Marketing department and keeps track and manages library of product names
Help manages and updates style guide for the Marketing department
Assisting with manages editorial element of projects throughout entire production cycle
Help ensures all copy communicates consistent voice and style throughout all forms of communications
Help proof-reads design comps and printer's proofs for projects
Create copy for marketing materials across digital, print, and TV
Work with all stakeholders to facilitate sign off and delivery of final assets
Proofread all copy in every stage of the project
Work closely with the Creative Director to manage project deadlines
Participate in meetings and discussions to brainstorm creative campaigns, discuss direction of projects, and facilitate team workflow
Marketing Copywriter Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Marketing Copywriter
Typically a job would require a certain level of education.
Employers hiring for the marketing copywriter job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Communications, Journalism, Marketing, English, Advertising, Education, Writing, Business, Creative Writing, Communication
Skills for Marketing Copywriter
Desired skills for marketing copywriter include:
AP Style
Digital marketing channels and communications strategies
SEO best practices
SEO tools
Current fashion trends
Grammar
Health care regulatory marketing guidelines to keep content consistent and compliant
Online content strategy and creation
Style guidelines
Desired experience for marketing copywriter includes:
Positive, open-minded individual who can embrace change
Create advertising copy for online media needs
Work on non-product copy for other areas of RalphLauren.com, (editorial, philanthropy, about)
Occasionally work with social team to develop copy and content for social networks
Diverse book of work and 3-4 years of copywriting experience in fashion editorial, ecommerce, retail, or advertising
Experience and passion for luxury fashion retail a strong plus
Marketing Copywriter Examples
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Marketing Copywriter Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing copywriter. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing copywriter
- Provides supporting copy/content ideas to the social & content team
- Provides copy for owned media channels website, etc to support athlete win activations
- Supports and provides expert set of eyes for all press materials, working in conjunction with PR team
- Creates effective copy for all websites and other interactive media within agreed-to schedules
- Manages all copy approvals within digital, legal, marketing communications and product marketing
- Supports and suggests improvements and efficiencies to content management systems where copy is published
- Writes online training materials for training platforms, working with product marketing to develop in depth training experiences
- Works closely with web design team to develop product, campaign and other content when required
- Research client’s products, markets and keyword usage in order to compose targeted content
- Generate product and service descriptions that stand out from the competition
Qualifications for marketing copywriter
- Computer literate, proficiency with Word, experience with database tools and knowledge of Internet technology
- Strong conceptual skills with knowledge of how copy relates to design, graphics and concept inspiration are also highly desirable
- Bachelor’s degree preferred, but not essential -- strong writing samples trump sheepskins
- Ability to work quickly and accurately, while still consistently meeting deadlines
- Minimum of 3 years of related experience SEO experience
- Strong knowledge of digital analytics and tools like Omniture, Coremetrics or Google Analytics
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Marketing Copywriter Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing copywriter. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing copywriter
- Represent the voice of the brand throughout all marketing materials
- Interact with all areas of the company to champion the Business Solutions segment
- Research vendor, competitor and industry information to clearly explain features and benefits to a targeted audience of customers and partners
- Deliver measurable, effective multi-channel marketing campaigns across direct mail, web, email and other communication channels
- Demonstrate effective time management - handle and prioritize multiple projects regardless of the inevitable changing scope, timelines, goals, deliverable
- Leads the reviewing and proofreading of all copy documents before they are submitted for marketing review finished manuscripts for print or online deployment
- Work with marketing and product to understand the target segments and their needs and how to best reach them
- Work closely with product, marketing, operations and legal teams to produce copy that is effective, efficient and compelling
- Researches, writes, revises and proofs usable and appropriate material in assigned subject area(s), including but not limited to web-based promotions, page layouts and other creative projects, ensuring products are in line with quality and brand standards across Walgreens digital touch points
- Keeps current in assigned areas in order to consistently and effectively convey the brand and positioning within the marketplace
Qualifications for marketing copywriter
- Strong copywriting, grammatical and communications skills
- Experience with web content management systems preferred
- Single digit golfer
- Ability to quickly learn and become an authority for others on the brand voice
- Ability to work well cross-functionally and collaboratively
- 7+ years professional writing experience in creative agencies, or on in-house teams at creative global brands
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Marketing Copywriter Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of marketing copywriter. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing copywriter
- Ensures creative work is in-line with quality and brand standards across Walgreens digital touch points
- Manages timelines, milestones and internal details on project work to ensure timely delivery of written work
- Participates in meeting with internal and external peers and/or managers to exchange information related to assigned activities
- Supports the Brand Marketing Manager in the creative development and copy for a range of marketing communication materials
- Conceptualizes and creates clear and persuasive copy for print, collateral, digital, social media, blogs, internal and external communications
- Demonstrates strong business acumen and is able to incorporate insights from the Brand Marketing Manager, internal stakeholders, research, into content creation
- Able to gain a strong understanding of the product offerings and target audience to effectively position them through tone of voice
- Offers input and sharing ideas for creative solutions and communicating effectively to members of the team
- Collaborates with both internal and external (agency) designers to develop visual and copy ideas that effectively deliver against the approved strategy
- Experience in both B2B and B2C communications
Qualifications for marketing copywriter
- Ability to translate research, data and the shifting policy environment to strategic creative solutions
- Ability to interpret a creative brief and transform its direction into delightful and effective work
- Incredible communication and organizational skills
- Comfort presenting creative ideas to non-creative audiences
- A passion for people and storytelling through multiple media types
- Bachelor's degree in English or related field
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Marketing Copywriter Job Description
Job Description Example
Our company is looking for a marketing copywriter. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing copywriter
- Able to prioritize and manage an ever-changing and fast-paced workload
- Able to revise, edit and proofread content, as needed
- Craft engaging, persuasive copy on tight deadlines for a variety of digital properties, including email, landing pages, app, web, blog
- Continuously iterate on new ways to test different content that will improve CPA, Acquisition & Activation
- Develops whip-smart, compelling promotional content in support of K-12 campaigns based on a deep understanding of audience, customer need, message, business objective, market research, and product positioning
- Writes content for nurture campaigns from lead generation through conversion
- Collaborates with product marketing and account planning teams to ensure that copy complements marketing goals
- Coordinates with Account Managers and the design team to facilitate the execution of print collateral, such as product-launch brochures, and digital campaign efforts
- Requests metrics from the Copy Manager to track KPIs and use results for future planning
- Assist Senior Copywriter in crafting original, “on-brand” copy and develops creative copy solutions for a wide range of marketing projects, including website content, email campaigns, sales collateral, promotional materials, signage, merchandise, and presentations
Qualifications for marketing copywriter
- 3+ years' experience of creative writing for an agency or internal client advertising department (retail experience preferred)
- Wants to change the face and perception of automotive advertising
- Experience writing creative advertising for TV, radio, print, outdoor, brochures, digital channels and more
- Passion for innovating processes and platforms and exploring new avenues for branded advertising
- Strong interest in automotive category
- Strong interest in doing “it” better…always
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Marketing Copywriter Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing copywriter. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing copywriter
- Ensure written materials meet brand guidelines
- Familiarizing yourself with the product, target audience and competitor activities in the market
- Brainstorming ideas and concepts for the visual and words with other members of the creative team
- Overseeing various marketing projects, booking and liaising with designers, illustrators, photographers and production companies
- Work with Demand Generation team to write copy for paid advertising, SEO campaigns, email nurture and other marketing materials
- Write, edit, and oversee persona-focused landing pages with the goal of converting visitors to leads
- Write and edit paid advertising copy for SEM campaigns that include paid social media and paid search
- Develop, produce and edit website copy to further educate and convert web visitors
- Oversees the production of video copy for Global Freshman Academy marketing purposes by conducting research, writing and editing scripts, and directing edits and revisions
- Develops and maintains collaborative working relationships with team members, project managers, creative resources such as the school's video development group and other outside constituencies to accomplish project goals and content needs
Qualifications for marketing copywriter
- Knowledge of Photoshop and video editing tools a plus
- A highly self-motivated and resourceful style
- Must have an online portfolio or samples of work demonstrating creative campaigns
- 3-5 years of professional experience with a design firm, in-house studio or advertising agency
- Strong conceptual and visual thinking
- Ability to prioritize projects, manage workload and meet deadlines within challenging time frames