Brand Activation Cover Letter

I submit this application to express my sincere interest in the brand activation position.

In the previous role, I was responsible for marketing leadership and functional excellence to develop and drive annual and LRP brand marketing plans for HanesBrands’ key brands, supporting brand sales, growth and equity objectives.

Please consider my qualifications and experience:

• Demonstrated success in managing multiple projects of varying complexity simultaneously, leading from concept through implementation in a fast-paced matrix environment
• Proficient in the use of MS Office applications, such as Outlook, Word, Excel, Powerpoint
• Strong prioritizing, analytical, budgeting, project management (from conception to completion) & planning skills
• A commitment to understanding consumer targets to ensure world class, relevant work that connects
• Passion for the Vans brand
• Driving adaptation and amplification of local marketing toolboxes
• Taking ownership of local BTL management for Pringles and owning different internal deployment processes
• Excellent understanding of brand/shopper activation, retail/customer activation and market knowledge

I would like to submit my application for the brand activation opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for brand input and partners closely with Region Customer Marketing on execution of all shopper-facing activities developed in the Region, including all advocacy programs.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Skills in problem solving, critical thinking and decision-making
• Writing and Communications
• Should be able to demonstrate leadership and team skills
• In integrated plan across multiple consumer touch points, including at point-of-purchase & digital
• Exposure to agencies, vendors and understand production basic concept
• Consumer Products and/or Retail, Industrial/Commercial Products industry experience preferred
• Good experience in managing cross-functional projects and strong administrational skills
• English at Medium/High level

I submit this application to express my sincere interest in the brand activation position.

In my previous role, I was responsible for framework and priority guidance in conjunction with Omni-Marketing Mgr for TM initiatives and Account Marketing Plans for WHS, DTC and E-com accounts across all key categories for the territory, considering strategic EM Category Plans & Targets.

My experience is an excellent fit for the list of requirements in this job:

• Advanced knowledge of all main social media channels with a passion for content creation and production
• Proficient with native scheduling tools from main social media platforms, Hootsuite and Wordpress CMS
• Understanding of local markets’ consumers
• Previous experience managing
• Demonstrated knowledge of Merchandising best practices, tools and processes
• Excellent project management skills and experience managing timelines
• Knowledge of the retail landscape
• To develop & implement specific offers, promotions and communications for the assigned Spaces/brands based on the agreed country strategy, to work closely with Country Activation & Workshop teams and help them to deliver these to customers in the most optimal manner in order to deliver volume, turnover, gross margin and market share targets and maximize business returns

I submit this application to express my sincere interest in the brand activation position.

In my previous role, I was responsible for in-depth category understanding, marketing and olfactive analysis of the category and the brands, today and in the future.

Please consider my qualifications and experience:

• Fluent in English (Working language)
• Creative, Designer, marketing solutions oriented
• Working both independently and as part of a team, providing constructive feedback and initiating action
• Good relationship building skills and teamwork
• Initiative and flexible
• Self-starter, very much driven for results
• Proficiency in Adobe Creative suite (specifically InDesign, Illustrator, Photoshop), Apple Keynote, and Microsoft PowerPoint
• A commitment to high-quality work, and to positive and productive relationships

I submit this application to express my sincere interest in the brand activation position.

Previously, I was responsible for leadership and vision for local brand activation team in delivery of short and long term marketing plans in alignment with strategies from global franchise and regional partners.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Effective verbal communication, presentation and facilitation
• Client acquisition and engagement metrics
• Knowledge of asset management and/or financial services, institutional and retail clients in the US and Canada preferred
• Open to accept new challenges and able to work in a complex environment
• Experience with informing the strategic direction of informative and evaluative research and data based insights
• English (spoken and written), Native Dutch or equivalent is mandatory
• Acknowledged and proven leadership skills in managing a small team
• Business driven, proactive and entrepreneur mentality