Brand Activation Manager Cover Letter

I am excited to be applying for the position of brand activation manager. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for leadership to deliver the marketing plans and integration of channel and Multi-Brand activation plans, with customer hub.

Please consider my qualifications and experience:

• Business acumen (finance, sales, business strategy, planning and performance management )
• Strong drive for business results and leadership skills, can do attitude
• Highly effective in collaborating with others and managing projects in multicultural teams
• Playing an active role in adapting and executing marketing activation plans for the brand in our entire Northern Europe Cluster, aligned to the central European strategy and master plan to deliver against the Cluster KPI
• Ensuring right first time “sell-in” materials (sales folder, presentations, ) for our sales teams
• Managing BTL agencies and the related budget
• Gathering local customer and shopper knowledge and feed them into cluster strategies by driving our local knowledge agenda
• Collaborating with the strategic marketing team by providing local input to the master plan and being the voice of our customers & shoppers in the cluster

I am excited to be applying for the position of brand activation manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for logistical and management support for channel marketing events including coordination with Channel Marketing, developing show themes and product focus, organizing show staffing and developing show signage.

Please consider my experience and qualifications for this position:

• Knowledge of the Canadian retail & competitive landscape
• Cross-functional brand, sales, trade, channel management, or consumer insights experience preferred
• Experience in project management – including critical path management to deliver multiple projects simultaneously, on time and within budget
• Google Certification Program (AdWords Professional)
• Proven experience with budget management
• Structured and with attention to detail
• Genuine drive and passion for the drinks business
• Understanding of managed care, the healthcare industry or the Affordable Health Care Act

Please consider me for the brand activation manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for guidance and approve all pieces of marketing across a variety of tactics like TV/OLV, Digital, Social, Influencer Marketing, Print, Brand Activations, Shopper Marketing, Email etc.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Should be able to translate Brand assets into digital marketing language with great sense of communicaton in English and Korean
• Native in Korean and Advanced in English is preferred
• Expert level user and administrator of MyBrands and BrandCloud platform
• Well organised and able to work autonomously
• High level of self-motivation, energy and a bias for action
• Professional outlook and demeanour
• Exposure to brand amplification experience is desirable
• Proficient with Microsoft Office, including Excel (advanced knowledge preferred), Word and Power Point

I submit this application to express my sincere interest in the brand activation manager position.

In my previous role, I was responsible for eM framework and priority guidance for Digital/ Social Marketing and CRM strategy and management, in collaboration with the group PR and Digital agency, along global guidance and define respective investment strategy in conjunction with Sr Director Brand and EM BU heads.

My experience is an excellent fit for the list of requirements in this job:

• Drive Cluster deployment & execution of central toolboxes in the market
• Develop plans on local amplification & local magic and execute them
• Acts as a main contact with the central Activation team receiving information on toolboxes and supply of materials and providing specific Cluster execution progress to ensure full alignment and on time delivery
• Manages any local agency external resource usage and negotiates costs across activation projects to ensure best return and use of resource
• Solid Marketing background, with a key focus on Digital Marketing
• Whatever it takes attitude and goal oriented mindset
• Proficient in Office Word, Excel and Powerpoint
• Professional attitude and strong relationship management

I submit this application to express my sincere interest in the brand activation manager position.

Previously, I was responsible for support with brand direction, development and execution of brand marketing programs and ensures alignment of brand strategy with corporate marketing plans.

Please consider my qualifications and experience:

• Experience in OTC preferred
• MBA or marketing master
• Results and excellence in execution oriented
• Fluency in English and Spanish, French recommended
• Fluent in English, spoken and written and native Hungarian
• Passion to align and engage cross functional teams
• Self-motivation, openness and passion about innovation
• Precise and well-organized personality with high analytical mindset