Manager Brand Activation Cover Letter

In response to your job posting for manager brand activation, I am including this letter and my resume for your review.

In the previous role, I was responsible for wM SVP of Comms and Marketing visibility into key activations across the enterprise with context/expansion in order to generate awareness, provide context and activate strategic conversations.

Please consider my qualifications and experience:

• Results focus and strong interpersonal skills
• Tobacco experience is an advantage
• Passionate about sports, preferably sport style (BU) specific with knowledge of the sport
• Collaborative and commercial acumen to effectively drive the execution of strategic planning
• Understanding of launch and exit calendars
• Good communication (both written and verbal) presentation skills
• Passionate about sports, preferably Training (BU) specific with knowledge of the sport
• Experience from marketing communication both shopper and consumer

In response to your job posting for manager brand activation, I am including this letter and my resume for your review.

Previously, I was responsible for iT team and key stakeholders with a suite of KPI's on project and portfolio performance (dashboards).

Please consider my experience and qualifications for this position:

• Work closely with the Sales team, Commercial Strategy and Marketing team to develop best in class trade
• Experience in marketing and consumer activations
• Communication Skills in order to present channel and brand plans to the customers
• Be comfortable working with Business Change Manager, to managed / drive them to plan for and execute training, stakeholder communications, and post-launch service readiness
• Be able to liaise with an interdisciplinary team (Business Analysts, UX & Visual Designers, Copywriters, Technical Architects, Front & Backend Developers, QA Testers, and Technical Project Managers) which is geographically distributed (across UK, Abu Dhabi, and India)
• Be able to inspect team’s deliverables to ensure the program is on track from a software perspective and suitable for the new digital property activation
• Be Able to work with minimal direction / structure
• Experience launching new products from concept stage through commercialization and in-market success is an asset

Please consider me for the manager brand activation opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for internal programmatic marketing support by understanding vendor objectives and recommending an appropriate mix of marketing programs.

Please consider my experience and qualifications for this position:

• Strong activation thinking linked with an commercial mind set to transfer strategy into commercial execution
• Fluent English language skills and ideally German
• Proven history to work cross functionally to achieve goals and objectives
• Highly organized individuals, capable of managing multiple priorities under challenging conditions
• Demonstrate strong timely and relevant written and verbal communication skills
• MSc or similar relevant theoretical background
• Quantitative & qualitative analysis of market data with the objective to generate business insights and translate them into opportunities
• Quarterly sales analysis & monitoring per channel and SKU

I am excited to be applying for the position of manager brand activation. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for internal programmatic marketing support by understanding partner objectives and recommending an appropriate mix of marketing programs.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Executing the digital strategy and campaign activation for the Business Group (BG) Personal Care with focus on key markets and upcoming new product launches
• Driving digital marketing analytics to support a fact based decision making process, continuous optimization and ROI modeling
• Developing online excellence, both in terms of foundation, ongoing content and tools in terms of Campaign management, media planning, ecommerce, paid social and CRM
• Acting as a Change Manager in order to further develop digital marketing capabilities, both in the headquarters in the markets
• Supporting (leading, consulting and coaching) our BG Personal Care and Country organizations to achieve local online Excellence (on Digital Strategy, Analysis, Digital Business planning, Digital Marketing, Digital Campaign Management, Digital media and e-Commerce) and thereby contribute to the growth of our brand preference and market share
• To track progress and adapt plans under the guidance and supervision of the Country Activation Manager
• Comfortable collaborating with multiple stakeholder groups
• Most importantly, interested in taking things from good to great and being a part of taking the brand to the next level

Please consider me for the manager brand activation opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for transparency of future trends & market opportunities through strategic & commercial inputs and on-going communication to APAC BU Brand Communication.

My experience is an excellent fit for the list of requirements in this job:

• Experience in the management and development of marketing collateral
• Experience creating integrated marketing campaigns for both online and offline media channels
• Experience managing external downstream vendors
• Good understanding of the creative thinking and development process
• Take responsibility for all country activation
• Present best practice cases and seek opportunity to deploy activation ideas from other markets
• Input on local issues and requirements to brand strategy & brand plans
• Analysis and Decision Making - Strong analytical background