Activation Manager Cover Letter

In response to your job posting for activation manager, I am including this letter and my resume for your review.

In the previous role, I was responsible for strategic brand development direction to brand management, including identification of white space opportunities and alignment with general consumer & shopper trends.

My experience is an excellent fit for the list of requirements in this job:

• Consult with Brand teams and Agencies on Sampling events and tours
• Develops programming for specific customer portfolio
• Manages agencies to take projects after concept approval, to release of final art
• Manages budgets in MEM (stewards PO process) in concert with the Shopper marketing manager or Marketing Activation Manager
• Acts as subject matter expert to ensure all custom POS, packaging, coupons protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets
• Manages project and agency creative budgets
• Serves as primary creative interface for local agencies
• Experience with traditional offline marketing activation program development and implementation

Please consider me for the activation manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for with regular channel and shopper reports to provide with market and competition insights and shopper insights as well.

Please consider my qualifications and experience:

• Experience developing and implementing through-the-line marketing communications for a brand(s) with global scale/relevance
• Firm grasp of marketing, PR, media, activation, advertising, sponsorship, events and communications
• Highly motivated to develop best in class work, both internally and externally
• Experience in managing relationships and projects in a complex matrix environment
• Strong knowledge of financial services and the role of Brand Activation within it
• Ideally a working knowledge of internal Barclays processes and key personnel
• Customer and category planning experience preferred from FMCG industry
• Good understanding of marketing data

In response to your job posting for activation manager, I am including this letter and my resume for your review.

Previously, I was responsible for strategic support to brand teams in how to leverage full Consumer Data Driven Marketing (CDDM) capabilities in brand activation across platforms.

My experience is an excellent fit for the list of requirements in this job:

• Experience working in relevant market/context, Customer facing digital companies, such as e-commerce, financial services, retail, travel, internet gaming/gambling
• Past working experience on relevant systems, 0
• Experience of using relevant software packages, Microsoft Office
• Past working experience on relevant systems, Adobe marketing suite is desirable but not essential
• Experience of using relevant software packages, Web analytics tools, confluence, jira, Aha! is desirable but not essential
• Extensive knowledge of online and mobile business, digital banking, marketing and systems, and their impact on the customer activation and experience
• Solid understanding of production inclusive of materials, timelines
• Basic to intermediate computer skills with focus on Microsoft Excel and SalesForce.com

In response to your job posting for activation manager, I am including this letter and my resume for your review.

Previously, I was responsible for input into effective Agency briefings to guide the creative process for the implementation of product launches by shopper channel.

Please consider my experience and qualifications for this position:

• Through the execution of the overall role play an instrumental part in helping meet/exceed the adidas.com commercial and brand targets for Western Europe
• Support the Director Marketing Activation in reaching excellence in adidas.com horizontal (cross category) brand and commercial campaigns including outlet, such as End Of Seasons Sale, Mid Season Sale, Friends&Family, Black Friday, Cyber Monday, Christmas, tactical service offers such as Free Personalisation, Free (Express) Delivery, for Western Europe
• Strong Project management skills (familiar with tools like JIRA, Trello, Basecamp, Smartsheet, Slack)
• Experience in newsletter & onsite content management
• To primarily be the digital expert within the Group Brand Activation team
• Help to develop and deliver the group brand activation strategy across Barclays, focusing on building long term emotionally enriching connections between the brand and our colleagues, opinion formers, clients and customers in order to drive colleague engagement and key brand and reputation metrics
• Help develop and deliver key group brand activations, to the highest standard for all key stakeholders, across multiple channels and media in order to build the brand and business from the ‘inside-out’
• Champion creativity and best practise marketing and media deployment

Please consider me for the activation manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for integrated agency briefings to guide the creative process for the implementation of campaigns of key missiles by shopper channel.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Selection, recruitment of sales team or task force
• Build and develop a professional sales team and ensure good management for daily execution via objectives management, field visit and coaching
• Implement of sales activities including distribution development (outlets coverage and SKUs listing), increasing share per outlets by increasing weighted stock and new SKUs listing, ensure outstanding brands visibility to attract consumers’ eyesight, winning against competitors’ by winning consumers’/shoppers’ path to purchase
• Ensure market intelligent and prompt proposal to win against competitors
• Selection, recruitment of new, specific Wholesalers
• Implement a Area contact and coverage strategy meeting identified customers’ needs
• Communicate and execute operational briefing book in the region for all the cycles
• Continually motivate the regional sales team to deliver the AOP