Acquisition Marketing Cover Letter

In response to your job posting for acquisition marketing, I am including this letter and my resume for your review.

In the previous role, I was responsible for overall lifecycle acquisition and program management support to the customer and program management office.

Please consider my qualifications and experience:

• Strong digital marketing experience driving acquisition and early engagement/onboarding
• Develop a deep understanding of our customer base
• Determine the appropriate methods and systems of metrics for measuring and monitoring marketing effectiveness
• Good balance of strategic & operational mind-set
• Experience in Data solution product management
• Product leader with a consistent track record of defining and delivering complex products in a fast-moving environment, particularly those tied directly to business impact/P&L
• Experienced in agile product management techniques
• Experience running large cross-functional projects with multiple stakeholder groups

I would like to submit my application for the acquisition marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for administrative support in scheduling interviews, inputting data into the system and updating Google Sheet weekly and monthly reports**.

Please consider my qualifications and experience:

• Fundamental understanding of direct marketing, direct mail and email best practices
• Basic comprehension of email design and messaging, results measurements
• Solid understanding of digital channels including mobile, responsive content, and digital creative development
• Experience in digital testing (A/B & Multivariant testing) background or improving online conversion funnels from various traffic sources
• Passionate about new and innovative digital marketing strategies and best practices
• Highly analytical, comfortable working in a fast & dynamic environment
• Multi-tasker, self-motivated and confident communicator
• B2B experience an advantage but not necessary

I submit this application to express my sincere interest in the acquisition marketing position.

In the previous role, I was responsible for design and creative / content support, as assigned, for Marketing, BD / Sales, Program Management and Operations relating to pre-sales and post-sales support.

Please consider my experience and qualifications for this position:

• Experience working with creative agencies and outside vendors
• Excellent English language skills, proofreading and attention to detail
• Experience managing marketing communications budgets
• A positive team player with a ‘can-do’ attitude who is keen to contribute towards a variety of projects that drive the success of the wider marketing team
• Resourceful and creative approach to accomplishing tasks in a start-up environment
• Organized with the able to juggle multiple projects simultaneously
• Detailed-oriented with a clear appreciation for quality control
• Significant first-hand experience developing marketing communications collateral from initial briefing, through creative concepts to development to production

I would like to submit my application for the acquisition marketing opening. Please accept this letter and the attached resume.

Previously, I was responsible for planned and ad-hoc reporting for the teams, working with the data science and vendor teams to get their numbers in line, tracking codes correct, google analytics clean and attribution reporting.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience in Asia Pacific markets, specifically Australia, New Zealand and Singapore
• Strong analytical skills to facilitate opportunity sizing and tracking the performance of set objectives
• Passion for all forms of Sports entertainment, digital distribution and the implementation of new business / digital models
• Extensive experience leading a B2C Performance / Acquisition Marketing function ideally at a subscription service / e-commerce environment and proven exposure to OTT on an international scale
• Proven track record in building and growing a team
• Extensive familiarity with using customer segmentation and data, test, target and measure marketing campaigns and advanced, innovative digital strategies
• Acts to surpass goals, seizing opportunities to push the envelope
• Translates business goals into a well-defined performance plan and communicates link between current activities and goals

I am excited to be applying for the position of acquisition marketing. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for support for in-service phase activities, provide senior level advice, and day-to-day logistics activities at the Program Executive Office and Program Management Office levels.

My experience is an excellent fit for the list of requirements in this job:

• Effective negotiating experience
• Understanding of financial methodology to forecast and manage annual budgets
• Demonstrable track record of progressive experience in a media, consumer facing digital brand or digital distribution role
• Experience working directly with a significant SVOD player, , Netflix, Hulu
• Familiarity with Adobe analytics and optimization tools like Monetate and Dynamic Yield
• Be a flexible all-around marketing player – be willing and able to jump into ideating and executing out-of-the-box creative marketing ideas that don’t fit into a standard social media or digital role
• Manage the strategy and execution of all cross-channel acquisition campaigns (DM, E-mail, paid-digital, social)
• Scope and recommend new ideas to optimize our customer’s website experience