Strategy & Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the strategy & marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

N Smitham

Neva

Smitham

519 Kenton Tunnel

Los Angeles

+1 (555) 486 3727

519 Kenton Tunnel

Los Angeles

Phone

p +1 (555) 486 3727

Experience Experience

Chicago, IL

Strategy Marketing Director

Chicago, IL

Effertz, Gibson and Haley

Chicago, IL

Strategy Marketing Director

Manage forums and programs that contribute to a high performing, integrated, global marketing team
Manage score card that tracks performance against business objectives and strategies
Collaborate with commercial teams to design and deploy sales training workshops and customer intimacy initiatives
Establish end-use market, marketing expertise
Drive end-use market growth strategy development and engagement
Assist with category level strategic planning and oversees plan execution across end use markets, priority push and pull initiatives within the business
Provides insight on new growth areas, product innovation and market expansion within the end-use market

Philadelphia, PA

Director Direct Marketing Tier Strategy

Philadelphia, PA

Gibson, Toy and Senger

Philadelphia, PA

Director Direct Marketing Tier Strategy

Assists in setting the overall strategy and facilitation of all aspects of direct marketing campaigns for gaming and non-gaming marketing efforts
Liaises between Direct Marketing, Revenue Management, Properties, and support functions
Creates “pro-forma” for the expected response, profit and occupancy and propose specific tests for the property to improve these key metrics
Work varied shifts, including weekends and holidays
Perform other job related duties as requested
Provides leadership for all reporting department’s Human Resources responsibilities to include: creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
Continuously improves campaigns relative to internal benchmarks including revenue and income; recommends progressive and best practice direct marketing campaigns; achieves key performance metrics

present

Dallas, TX

Senior Director, Marketing Ops & Strategy

Dallas, TX

Witting LLC

present

Dallas, TX

Senior Director, Marketing Ops & Strategy

present

Provide Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting
Drive strong sales, channel and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates
Assume the role of “Pipeline Czar”, and manage all elements including lead scoring, nurture, lead management, campaign tracking, database health, targeting and segmentation plans and alignment with sales operations
Define ‘metrics that matter’ and manage the process to package these measurements into dashboards and reports to measure performance of the marketing team
Actively monitor, analyze and report on the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity
Build deep competence leveraging the latest in data science techniques to measure and understand historical trends, leading indicators and marketing efficiency including (but not limited to) Macro Analytics like CAC/LTV, Funnel Analytics and Deal Cycle Analytics, and diagnostic analysis to optimize investment
Develop deep working relationships with all marketing functions, sales, sales operations, channel, product and finance

Education Education

Bachelor’s Degree in Marketing

Georgia State University

Bachelor’s Degree in Marketing

Skills Skills

Basic knowledge of HTML, Adobe Dreamweaver & Photoshop, Excel and Salesforce
Strong interpersonal skills and a demonstrated ability to work effectively with creative marketing professionals, product managers, and senior business leaders, including the ability to stay calm under pressure
Extensive knowledge of Marketing Automation Systems and CRM solutions
Solid technical understanding and application of digital marketing channels to engage and propel end customers along their buyer journey
Sharp technical troubleshooting skills and ability to collaborate with development teams to debug issues
Web development knowledge (JavaScript, jQuery, CSS)
Can test and analyze workflow, content, lead scoring and tactics for improvement
4+ years of marketing automation experience
Expert Marketing Automation skills in Eloqua
Experience in demand generation, lead nurturing and drip campaigns

Create a Resume in Minutes

15 Strategy & Marketing resume templates

Read our complete resume writing guides

Marketing Solutions Strategy & Ideation Resume Examples & Samples

10+ years of experience in digital ad sales marketing, broadcast/cable ad sales marketing or content marketing
5+ years successfully managing cross-platform sales promotion teams
Ability to supervise, develop and motivate a team consisting of marketing, operational and creative staff
Experience with managing advertising agency and ad sales relationships
Excellent communication skills (both verbally and written)
Executive level presentation, leadership and interpersonal skills
Interest in lifestyle and entertainment content and the emerging media landscape

Corporate Counsel, Strategy & Marketing Resume Examples & Samples

Provide business-focused and practical legal counsel and solutions to enable the company’s rapid business transformation while mitigating risk
Identify and drive resolution of issues related to customer engagement, analytics, privacy, data security, marketing, competition, and other legal and regulatory issues
Participate as a proactive business partner and build a trusted advisor relationship; engage with team members at all levels, including executives, marketing and strategy, product management, software engineers, and operations. Serve as a primary point of contact on legal issues for industry strategy and global field marketing teams groups
Understand the company’s strategic initiatives and roadmap; manage and advise on risks associated with various marketing and customer engagement initiatives
Draft, review and negotiate a variety of contracts supporting the ISM business, including promotional initiatives, sponsorship agreements, consent agreements, promotional/sweepstake agreements, official rules, and license agreements
Working with other professionals in the Legal Department, partner with the company’s marketing, strategy, product and platform groups to understand and provide input on data analytics practices and systems, ensuring legal and regulatory requirements are met
Advise on adherence to Autodesk corporate policies. Develop and present relevant training materials. Communicate new laws or policies as required
Support M&A activities, including due diligence reviews, advising on transaction structure, execution, and integration matters, with a focus on intellectual property and go-to-market issues
You have deep marketing and data analytics expertise. You have substantial experience with marketing and customer engagement, in both to B2B and B2C environments, and the proven ability to help the business navigate the myriad applicable laws and regulations in a practical, flexible, business-enabling way. You are familiar with data analytics and privacy issues across multiple platforms (desktop, mobile and cloud)
You’re a strategic thinker with strong business acumen. You understand the company’s products, markets, processes and the complex problems the business faces, the players involved, and you can connect the dots back to the data you’re analyzing. Your farsightedness allows you to accurately predict and plan for the future legal and business environment, positioning the business to nimbly execute on strategic priorities in compliance with legal and regulatory requirements
You have strong practical legal and analytical skills. You’re a star at analyzing information and legal requirements to inform the best business decisions. You know how to navigate through a company’s systems and network of people to get the data and information you need
You’re an effective communicator and an influencer. You know your audience and tailor your message
Expertise in marketing, data analytics, privacy, contract, and commercial law matters in the context of software

Director Marketing Services Strategy Resume Examples & Samples

10+ years of delivery experience with a large global or multinational company and/or a consulting organization known for its knowledge and experience in solution delivery
10+ years of experience in project or product management
5+ years of experience in program management delivering cross-functional solutions
Proven experience in web content management, enterprise knowledge management, digital asset management, enterprise integration, mobile solutions, service oriented architecture, and delivering innovative solutions
Ability to work effectively and efficiently both individually and in a team environment with a diverse set of backgrounds operating in a fast, complex environment that is constantly changing
Comfortable and adept in dealing with ambiguity
Proven ability to communicate effectively, clearly and concisely; able to tailor communications to the size and nature of the audience
Ability to identify, document and gain senior business management support for strategic initiatives
Portfolio Management: Ability to provide oversight and management to synthesize/bring synergy to multiple programs by establishing courses of action for self, others, and teams to ensure that valuable solutions are delivered efficiently, adjusting priorities, establishing management routines to effectively track progress and identify issues; removing barriers and leveraging resources
Industry Knowledge: Knowledge of the key directional trends and emerging technologies in the Digital Marketing. Includes knowledge of the key vendors, their strategic and tactical plans, and internal/external advisory services
Vendor Management: Ability to establish and manage vendor relationships across a spectrum of maturity levels. Includes contract negotiation, developing immature vendors, and influencing product roadmap
Research and Strategy Development: Knowledge of business and technology research methods and procedures and ability to develop strategic roadmap based on output. Includes the knowledge of trends and the ability to apply technologies to address business needs
Technology to Business/Business to Technology: Ability to translate technical information for a business audience and business information for a technical audience
Capability Development Methodology: Ability to apply the standard business and technology development methods covering the full lifecycle (e.g., business case development, discovery, analysis, design, development, testing, deployment, stakeholder management, organizational change management, operating model and support) to ensure solution quality and successful adoption
Financial Acumen: Strong background in financial management and estimation. Includes ability to manage complex set of financials across a variety of funding sources, funding types, and multiple budget owners and accurately forecast the cost of solution development

Fbp-industry Strategy & Marketing Finance Resume Examples & Samples

Partnering directly with the Senior Director, M&E ISM as a member of her line management staff
Providing financial support to quarterly business review (QBR) including CEO presentations and other presentations for ISM leadership meetings
Providing strategic, insightful analysis of industry financial results; assist industry strategy leadership in understanding industry performance trends in the results, what to watch for, where to focus go-to-market strategies
Tracking business performance and providing critical updates on key metrics to ISM VPs and Directors
Providing accurate monthly, quarterly and annual forecasts for M&E ISM operating expenses, and partnering within our ISM Finance team to improve current processes
Provide quantitative analysis on our business model transformation and other business change impacts
Delivering a high standard of quality and accuracy
Participate in cross-functional, intra-divisional, and/or global finance projects
Help drive efficient, consistent systems and processes, leveraging best practices and benchmarking where possible

Business Model Strategy, Digital Marketing Resume Examples & Samples

Base knowledge of the W3C’s Web Content Accessibility Guidelines v2.0
Exposure to current tools used by people with disabilities (screen readers and other assistive technologies)
Experience with accessibility evaluation and validation software
Understanding of input and output modes used by people with disabilities
Familiarity with compliance requirements - state, Federal, international

VP, Marketing & Promotional Strategy Resume Examples & Samples

Drive strategy for and oversee all cross-platform marketing campaigns to build brand awareness and drive ratings for WE tv original programming
Manage the Brand Marketing and On-air and Multi-platform groups as a fully integrated, efficient, high-performance team
Manage media and other agency relationships to create positive noise, maximize efficiencies, and insure that no opportunity is wasted on any platform in an effort to drive tune-in
Manage creative resources to develop innovative, on point tune-in advertising
Oversee pre-and post-analyses, predictive analytics planning and continually test new targeting methodologies on an ongoing basis
Work with research in an ongoing manner to fine-tune the audience profile per show and insure that they are reporting on trends and variables that are important to inform strategy in the short and long term
Oversee the multi-million dollar media, consumer creative, affiliate support, partnerships and premiums, photo shoot and on-air promotional budgets
Oversee thousands of creative deliverables per year from print key images, to all premiums, to off-network digital items
Supervise the execution of branded trade and consumer events and collateral and oversee limited events that drive and support tune-in efforts
Ideate and “push the envelope”; devise ways to do the “never been done before” and use “older” media in brand new ways
Manage and inspire direct reports to work as a best-in-class team and to always increase their expertise and knowledge of the various areas of the marketing function
Foster productive and seamless relationships with other important teams: Creative Services, Digital, PR, Production and Acquisitions and Scheduling, Affiliate Marketing and Ad Sales Marketing
Bachelor’s Degree, preferably with a communications major
Minimum of 12 years of Marketing experience at a television or entertainment based business
An understanding of all elements utilized in scheduling the channel, including promos, ids, billboards, banners, bugs, etc
Ability to lead internal and external creative teams; established relationships with creative resources
Strong innovative instincts and ability to implement

Director, Direct Marketing & Testing Strategy Resume Examples & Samples

Serve as central owner for all multivariate testing efforts, a single point of contact for management and field marketing counterparts with respect to strategy, goal setting, planning, timelines, results, etc
Partner with Enterprise Business Intelligence on experimental design, accounting for interactions, and running results for MVT campaigns
Work in partnership with campaign analytics professionals to deliver regular reporting on testing performance and to use this data to inform future strategy. Deliver regular performance updates to management as well as ad hoc analysis as requested
Leverage experience with large direct mail campaigns to apply best practices and work across many areas to increase results through application of testing knowledge
Work with MarCom and agency of record to develop best practice creative to be used in testing. Attention to detail is required in creative development to eliminate any variables in messaging, layout, etc. which could cloud test results. Travel as needed to printers for production audits to ensure high quality execution
Partner internally in a matrix environment with field and corporate counterparts in communicating upcoming and ongoing tests, ensuring all parties are aligned and on schedule for their various deliverables
Work with call centers for training as needed on upcoming programs, including sitting in call centers at the start of campaigns to ensure calls are handled according to script and orders executed properly with the focus being clean results for reading & interpreting test results
Manage multivariate test 'playbook' which lists best practices, lessons learned, processes & procedures, results, etc
Maintains and improves ongoing marketing programs, analyses, and reports

Marketing Research / Strategy Planner Resume Examples & Samples

Translate data and key findings into insights that drive campaign briefs, creative development, and world-class media
Design, execute, and deliver key primary marketing research programs and manage marketing research vendor relationships
Manage creative concept development and copy testing
Build a deep understanding of business group priorities and drivers as a means to provide action-oriented insights and recommendations
Collaborate across the pan-HP Customer and Market Insights group to bring forth all the resources the research team can offer
Partner with print product insights to seamlessly transition projects
Provide competitive insights, intelligence and recommendations to influence go-to-market planning and strategic marketing plan development and decisions
Develop actionable marketing recommendations and insights to support strategic planning
Synchronize external and internal requirements in order to make recommendations in support of strategy plan development
The ideal candidate will have at least 3-5 years of work experience in account planning with an ad agency
Demonstrated experience with creative agency work
Proficient with Excel, Power Point and rest of MS Office
BS/BA in marketing or related field; Master level preferred
Job - Marketing
Primary Location - United States-Washington-Vancouver
Other Locations - United States-Idaho-Boise, United States-California-Palo Alto
Schedule - Full-time
Shift - Day Job
Travel - Yes, 15 % of the Time

Director, Cosentyx Strategy Marketing Resume Examples & Samples

As the Director of Cosentyx Dermatology Marketing, this individual will be responsible for strategic plan for Dermatology marketing
Lead the development and implementation of the Cosentyx dermatology commercial strategy and present to senior management
Develop annual strategic and operating plans, including financial forecasts, analytics and budget management. Monitor the product performance, competitive environment and customer base to quickly identify plan changes
Lead the strategy of all professional marketing activities related to the brand incl. congress management, ad boards, KOL management, and coordination among Global and Medical
Liaison with Payer Access and Health Policy marketing to execute on the access strategy
Lead interactions with extended brand team members including other functional areas (Sales, Market Access, Medical, Clinical, Regulatory, Training, and others) building consensus/buy-in among these team members and function as commercial representation in the MPT
Present strategic plans to senior management for approval
Collaborate with Global on critical brand issues and align as appropriate to the global brand strategy
Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources
Business or Marketing degree (MBA) are preferred
3-5 years’ experience in the pharmaceutical and/or health care industry
Dermatology experience preferred
Proven track record of in-line brand performance and managing product marketing functions
Demonstrated success leading across functional teams
Strong written and oral communications to shape and articulate a clear strategy/story
Ability to analyze and interpret amounts of complex market and financial data
Marketing, managed markets, or sales experience
Therapeutic knowledge specifically with hospital-based products
Strong ability to coordinate with Global Franchises
Experience launching new products
Tracker record of attracting and developing talent and building high performance teams

Senior Director, Marketing Ops & Strategy Resume Examples & Samples

Develop deep working relationships with all marketing functions, sales, sales operations, channel, product and finance
Drive strong sales, channel and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates
Assume the role of “Pipeline Czar”, and manage all elements including lead scoring, nurture, lead management, campaign tracking, database health, targeting and segmentation plans and alignment with sales operations
Drive marketing database strategy: analyzing gaps in our data, contact acquisition strategy, practices that ensure data quality and measuring database health
Run monthly marketing metrics review processes & meetings across all geos
Lead the planning, budgeting and forecasting process for the Marketing organization
Partner closely with Finance to ensure accurate ongoing budget management

Director of Strategy & Portfolio Marketing Resume Examples & Samples

10+ years of marketing experience with digital marketing and operations experience a plus
Strong analytic skills; ability to manage to P&L objectives with a focus on credit risk management
Strategic and marketing insight/thought leadership and ability to identify business opportunities
Experience in developing large scale marketing strategies with multiple components
Customer centric, consumer needs based marketing approach
Strong leadership and presentation skills
Strong interpersonal, team management, project management, multi-tasking
Good verbal and written communication capabilities
Strong analytic skills; ability to manage to P&L objectives

Marketing Analytics Head of Strategy Resume Examples & Samples

The Marketing and Analytics Head of Strategy will be responsible for leading CCB Line of Business analytics and strategic planning solutions. This role is a combination of consulting (problem solving and client interaction) and leading the delivery of marketing analytics across our businesses
Ensure senior leadership stays on track and executes against our agreed strategy
O Attend senior stakeholder meetings
Hands-on experience in delivering analytics and insights to multiple levels of management
Tangible experience with business strategy and tactical implementation
Understanding of standard data mining and analytical methods
Strong analytics, interpretive and problem solving skills
Technical understanding of data extraction, transformation and load processing
Strong written and oral presentation/communication skills – the ability to convey complex information simply and clearly to senior business leaders
Columbus location preferred

Head of Industry Strategy & Marketing Resume Examples & Samples

Demonstrating Strong EQ – Having a keen sense of self awareness is the foundation of leadership at Adobe. As a leader, we look to you to inspire teams to greatness with empathy and mindfulness of your impact on others from summer interns to the Board of Directors. And whether you happen to be in headquarters, New York, London, Tokyo or Bangalore, you’re attuned to emotional, situational and cultural surroundings and adapt your approach accordingly
Selecting Talent – You’re on top of current and future talent needs as the business evolves because one of your key goals is to build high performing teams. You do so by adopting a rigorous approach to hiring superior talent and are intentionally inclusive to attract diversity of ideas and experiences
Role Modeling Check-In – We don’t believe in annual reviews and rankings. That’s why, feedback flows continually at Adobe. We believe that careers grow when feedback is real-time, not quarterly or annual. You’re an inspirational and effective coach; a leader who discusses expectations, feedback and development regularly with your direct reports. To succeed in this role, you’ll need to address performance gaps early and effectively, and be open to seeking feedback from others to improve your performance and your team’s
Leading Change – Change leadership is what you do! You proactively identify opportunities to align team goals with organizational change. You’re great at building support for change because you communicate with conviction and you help those around you to see both the rational and mechanics for business changes and how to adapt accordingly
Scaling the Business – You’re someone who sees and understands the vision of the company. You’re able to articulate business strategy and develop business processes, systems and structures to make performance sustainable. Your mission is to deliver an exceptional customer experience by promoting shared goals and driving accountability

Global Marketing Technology & Digital Data Strategy Resume Examples & Samples

Subject matter expert for advertising technology vendor selections, technical deployments, and maintenance of marketing technology
Develop and implement new global governance process for pixel management, ensuring buy-in and adequate resource allocation from all key stakeholder groups as well as reducing any security risks imposed by using pixels
Deliver best in class technology solution for pixel management, ensuring tools and associated processes are easy to navigate, fast, flexible for marketing and IT to on/off-board and manage the performance of pixels
Interpret business requirements, objectives, and use cases for new innovative digital marketing programs in order to assess technology solutions and provide recommendations to regional marketing teams
Develop the vision, framework for technology vendor selection, and data architecture for strategic initiatives such as Connected ID
Execute pilot programs to demonstrate the value of new innovations such as Connected ID
Enables digital marketing analytics through big data analytical techniques
Develop prototypes for better predictive and prescriptive analytics
Formulate best practices for digital data protection, privacy, and governance
Translate global marketing strategy to technology & data architecture blueprint, blending current systems and investments with best practices, building bridges between siloed organizations from both business and technology
Execute in capacity of project / product manager managing all aspects, from design to delivery

Director, Marketing Effectiveness & Strategy Resume Examples & Samples

Ability to establish clear metrics and KPI’s
Keen sense of markettng strategy and ability to discern opportunities for marketing insight
Ability to efficiently manage competing priorities
Experience in leading new initiatives and driving change management
Strong ability to influence
Proven ability to work effectively and diplomatically in high paced environment
High efficiency and strong organization
Ability to drive decision-making within a cross-functional team structure
Strong presentation skills – create and deliver presentations with appropriate messaging and focused recommendations

Global Strategy & Marketing Intelligence Senior Specialist Resume Examples & Samples

Ability to think strategically and execute operationally
Excellent written and verbal communication skills, and strong interpersonal skills
Presentation delivery and clear/concise articulation of thoughts/information; ability to tell a story through the data
Strong collaboration and organizational skills
Demonstrated ability to effectively work across time zones, cultures and languages
Minimum of five (5) years of combined experience in marketing, IT, business transformation, business analytics, market research and/or sales
MBA or Master's degree from an accredited institution
Experience conducting research in business to business (B2B) industries
Experience working with different data sets to analyze, interpret and communicate Insights from the data

Marketing Research Strategy Planner Resume Examples & Samples

Perform final contract negotiations with research vendors
Based on market research information create and review research plans (syndicated and primary) with each business unit
Develop effective intelligence and customer insight strategy based on analysis and assessment of customers, competitors, market share and customer satisfaction scores
Provide training and guidance for other researchers and competitive intelligence professionals
BA or BS in Marketing; MBA preferred
10+ years marketing and research experience
Master knowledge of marketing principles, practices, tactics and tools
Mastery knowledge of research vendor management, agency practices and procedures
Thorough knowledge of research methodologies/ practices
Ability to extrapolate future trends from current information
Ability to manage complex situations that involve multiple market segments/product offerings
Excellent interpersonal skills; ability to build, manage and influence virtual teams

Marketing Campaign Strategy Resume Examples & Samples

Work with the marketing organization to understand business needs and translate those to strategic marketing automation initiatives leveraging Eloqua
Provide strategy and recommendations for segmenting lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
Measure and optimize campaign, content, and targeting
Execute demand generation and customer retention marketing campaigns
Provide day-to-day system maintenance and configuration of programs on marketing system platforms
Configure and manage data cleansing and enrichment programs on marketing database
Keep the lead flow highway efficiently moving between the MA and CRM platforms
Be a strong advocate for Sales/Marketing alignment and use a professional, collaborative approach to develop improved Sales/Marketing alignment and CRM use
Assist in providing “closed loop” (i.e., – ROI) reporting – tying Marketing’s efforts to Sales revenue
Experience in demand generation, lead nurturing and drip campaigns
Can test and analyze workflow, content, lead scoring and tactics for improvement
Extensive knowledge of Marketing Automation Systems and CRM solutions
Solid technical understanding and application of digital marketing channels to engage and propel end customers along their buyer journey
Sharp technical troubleshooting skills and ability to collaborate with development teams to debug issues
Basic knowledge of HTML, Adobe Dreamweaver & Photoshop, Excel and Salesforce
Strong interpersonal skills and a demonstrated ability to work effectively with creative marketing professionals, product managers, and senior business leaders, including the ability to stay calm under pressure
Bachelor’s degree in marketing / business, or related work experience
4+ years of marketing automation experience
Expert Marketing Automation skills in Eloqua
Web development knowledge (JavaScript, jQuery, CSS) a plus
Washington, D.C
Philadelphia, PA
Boston, MA
Menlo Park, CA

Director, Product Marketing, Action Strategy Resume Examples & Samples

Develop strategies, plans and lead the execution of integrated marketing plans across a set of key franchises
Deliver data driven strategies to inform slate based on customer segmentation, demographics and market forecasts
Partner closely with functional Publishing team leads – market research, player insights, advertising, email, cross-promotion, brand, PR, events, business development, social & community – to drive best in class marketing plans and campaigns
Create quarterly, yearly and multi-year marketing plan definitions -- a long term, cohesive strategy to drive brand and key business metrics
Act as the advocate for our consumers – ensure all messaging is easy to comprehend and our features and functionality align with what our players want and what makes sense for the business
Be a “marketing ambassador” between Publishing and studios. Ensure goals and incentives are aligned across all teams – focusing on the biggest opportunities for NaturalMotion and Zynga
Influence the game team feature development and messaging and marketing of all key features
Help build brands that players love and extend into their everyday lives
Depending on studio alignment, manage 1-2 Product Marketing Managers
10+ years of outstanding experience in broad, cross functional, consumer marketing with a minimum of 2 years experience at a gaming company strongly preferred
Owner/CEO mindset: ability to take ownership of an issue and see it through to business outcomes
A strong track record of success and results at previous companies
Comfortable working in a very analytics driven company
Previous start-up, games and/or social media experience a strong plus
Experience successfully managing a team
Strong influencing and leadership skills; effective cross-functional driver
Passion for social games and disruptive businesses
Bachelor’s degree required, MBA strongly preferred

Strategy Marketing Director Resume Examples & Samples

Establish end-use market, marketing expertise
Drive end-use market growth strategy development and engagement
Identify technology white space, as input to the business growth strategy
Recommend M&A opportunities
Take a leadership approach in tailoring the Taste & Nutrition to the end-use market
Assist with category level strategic planning and oversees plan execution across end use markets, priority push and pull initiatives within the business
Manage score card that tracks performance against business objectives and strategies
Collaborate with commercial teams to design and deploy sales training workshops and customer intimacy initiatives
Gain in-depth understanding of Kerry’s business, the market and competitive landscape and evaluates potential opportunities, threats and acquisition targets
Provides insight on new growth areas, product innovation and market expansion within the end-use market
Works across sales, research/development and other functions to optimize a profitable product portfolio that will deliver greater value for Kerry and its customers
Guide marketing research and marketing communications teams on activities that will drive growth across strategies and with targeted customers
Manage forums and programs that contribute to a high performing, integrated, global marketing team
Leads, coach, train, and develops team members
7-10 years progressively responsible, post baccalaureate experience in related capacity or food industry role
Experience in CPG or food ingredient industry within a business development and/or strategic marketing role
Demonstrated ability to formulate 3-5 year strategies and turn them into clear compelling actionable annual business plans and results
Strategic planning and strong analytical skills
Effective interpersonal skills with a proven ability to work with cross-functional teams
Creative, innovative and dynamic with leadership qualities necessary to drive growth and develop talent
High customer focus and insight orientation

Marketing Analyst, Vertical Strategy Resume Examples & Samples

Design and execute research projects that answer specific business questions
Leverage data to help us improve jobs performance and translate that into strategic recommendations
Automate existing processes utilizing technology
Conduct market research and analyze marketing/firm performance metrics to identify cause-effect relationships
Mine data and analytics at the customer and prospect level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies
Be a key partner on performance marketing team. Participate in project planning/prioritization meetings, stakeholder meetings and data prioritization meetings
Construct models and define KPIs that allow us to better understand marketplace dynamics
Conceptualize and build tools and dashboards that empower stakeholders, enabling them to access data and draw insights in a self-serve manner
Manage market segmentation, targeting and position exercises as required
Comfortable with ambiguity in a fast-paced environment
Experience working with high-volume, high-frequency business data
Experience standardizing, transforming, and using statistics to analyze large data sets
Expertise in visualizing data and creating reports
Understanding of quantitative research, segmentation methods, and consumer and brand tracking
Excellent verbal communication, presentation, collaboration and teamwork skills with demonstrated ability to gain trust, secure buy-in and influence change at all levels
Outstanding written communication, analytical and problem-solving skills. High attention to detail with ability to synthesize information from multiple sources and distill it in crisp, clear language
Effective at working cross-functionally and collaboratively, proactive, self-directed and results-oriented
Advanced proficiency in the use of Microsoft Office tools (Word, Excel, PowerPoint) required
Experience with martech including BI and visualization tools is desired
Bachelor’s degree, or equivalent, preferably Market

Strategy & Product Marketing Lead Resume Examples & Samples

Develop product strategy and in-product experiences with relevant consumer and market research
Define WhatsApp’s business model and pricing strategy working with an existing team
Drive and execute product marketing strategy and roadmap to achieve product goals
Build and develop the product narrative and positioning for WhatsApp
Create and execute go-to-market plans to launch new features in conjunction with marketing
Collaborate with cross-functional teams across WhatsApp including PM, PR, Design, Analytics, Research
Lead an existing team of Business Analysts and PMMs at WhatsApp
Solve ambiguous problems – ability to operate both strategically and tactically translating complex problems into solutions
Understanding of the WhatsApp product
Strategic thinker with a product mindset
10+ years of experience in Tech/Management Consulting/Product Management/Product Marketing
Understanding and working with tech products at global scale
Experience working in start-up environments
Experience influencing C-level executives
Demonstrated ability to scale organizations and lead teams
Bachelor’s Degree in Engineering/Sciences/Business
Experience working cross-functionally with Engineering/Product

Advisor, Strategy & Brand, Marketing Resume Examples & Samples

Work with Sales, Product Planning, Communications and the other teams within Marketing to set and achieve the yearly marketing goals for the Business Aircraft brand, products and services under the Business Aircraft banner
Lead the governance for major marketing projects
Lead the creation of all collateral (videos, brochures, factsheets, advertising, signage, direct mail pieces etc.) ensuring a compelling presentation that furthers the overall brand and promotes sales
Find and exploit new marketing channels and tools to support the sales team
Manage the budget of your assigned portfolio
Work with a dynamic team of professionals
Coach, develop and guide junior team members
You hold an undergraduate diploma in business, marketing, or in a related field
You have 5-8 years of relevant experience in marketing and communications
Self-sufficient, you are detail-oriented and have a strategic mind
You respect timelines and are able to manage many projects, while remaining calm in a fast-paced environment
You bring creativity, passion and enthusiasm to your work and can motivate a team to generate results
You are able to set clear targets while tracking and reporting on progress
You are able to manage and report on a budget
You enjoy teamwork and like to establish good interpersonal relationships
This is a permanent position, full time, 40 hours/week

Strategy & Partnership Marketing Director Resume Examples & Samples

Provide strategic direction and oversight on customer communication strategy
8-10 years of marketing experience, with at least 2 years as a marketing leader
4 year degree required in marketing, business or related field
Knowledge of Telecommunications industry preferred
Experience with video content partnerships preferred
Strong interpersonal skills and experience working collaboratively across teams at the senior leader level
Positive attitude, strong independent work ethic. Strong organization, presentation and communication skills
High degree of credibility, professionalism and business acumen required

Strategy & Marketing Development Intern Resume Examples & Samples

Leading and effectively managing projects end-to-end
Analyzing business data and making actionable recommendations for clients and division management
Building strong client relationships through effective interpersonal skills
Working both collaboratively and autonomously
Leading and participating on cross-functional teams, while managing both internal and external resources, such as research suppliers, advertising/creative agencies and other corporate resource groups
Navigating a large, matrixed organization
Currently enrolled in the first (1st) year of an MBA program at an accredited university
Currently enrolled in an MBA program with an emphasis in marketing, finance, strategy, and/or general management
Minimum of a 3.0 GPA on a 4.0 scale (undergraduate degree)
Minimum of three (3) years work experience in Marketing, Business, Sales, Strategy, or Finance
Demonstrated leadership abilities and high ethical standards
Demonstrated interpersonal, communication, and team skills
Superior quantitative and analytical skills
Superior problem-solving, interpersonal, project management, and presentation skills

DVP Strategy & Bus Dev-worldwide Sales & Marketing Resume Examples & Samples

Develop and deliver strategic and operational plans to support strategic growth objectives based on sound analysis and judgment
Create and leverage information resources enabling the sales organization to accurately assess market demand, client needs, competition and new opportunities
Proactively identify, develop, and drive longer-term strategies and initiatives that will result in attaining profitable growth. Take bold actions to strengthen results
Leverage changes in the external marketplace as catalysts for growth. Understand and act on trends in the external environment, identifying key ways to differentiate our sales offering versus the competitive ecosystem
Drive brand, marketing, and communications strategy as part of an integrated sales and marketing planning approach
Build a performance-based culture that engages associates to achieve excellence
Minimum 10+ year's extensive strategic planning experience, preferably within a sales domain
Proven success with developing and executing large scale strategic initiatives in a fast-paced, enterprise-level selling environment
Ideal candidate will have strategy consulting background plus in-house strategic planning experience in a Fortune 500 company
Strategic thinking, research and analytical skills
High level of initiative with a strong sense of urgency and accountability
Effective relationship builder and strong interpersonal skills

Nordic Technology & Strategy Marketing Lead Resume Examples & Samples

Create and drive Nordic Technology and Strategy specific marketing and communications plans
Project manage, develop and deliver Technology and Strategy marketing and communications initiatives including third party alliances
Work with the Nordic GEO marketing team to implement marketing and communications activities
Develop clear and compelling messages
Plan and manage investment and budget
Define and track metrics
Report marketing and communications achievements to the Nordic Technology and Strategy leadership, the global Technology and Strategy marketing organization as well as the Nordic GEO Marketing team
Provide marketing counsel to the Technology and Strategy platforms
Analyze market/competitor/influencer research as input to positioning and marketing and communications plans
Manage marketing services resources and third party service providers, e.g., agencies, designers, writers
Excellent communication skills in English and Swedish (written and oral)
Able to provide strategic support and counsel
Able to solve complex problems
Demonstrated talent to implement marketing programs in a professional services environment
Strong organizational, project management and time-management skills
Flexible and able to work in a fast-paced environment
Bachelor's degree in Marketing or Communications
Minimum of 5 years’ experience in marketing or communications

Director Direct Marketing Tier Strategy Resume Examples & Samples

Assists in setting the overall strategy and facilitation of all aspects of direct marketing campaigns for gaming and non-gaming marketing efforts
Collaborates with property marketing teams to determine cross-MGMRI tradeoffs and campaign prioritization to get the highest return on investment
Drives the campaign execution process from ideation to deployment
Provides leadership for all reporting department’s Human Resources responsibilities to include: creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
Continuously improves campaigns relative to internal benchmarks including revenue and income; recommends progressive and best practice direct marketing campaigns; achieves key performance metrics
Liaises between Direct Marketing, Revenue Management, Properties, and support functions
Manages two-way communication and discussion for inclusion between the Property and Direct Marketing
Leads Revenue Management Pacing meetings
Error checks live proofs of direct mail
Bachelor’s degree, preferably in Hotel Administration, Marketing, Business Administration or related field; or related career experience
At least seven 7 years of experience in a management position in one of the following: casino industry, marketing, hospitality or related field
At least 3 years leading a team within industry or related field