Strategy & Marketing Job Description
Strategy & Marketing Duties & Responsibilities
To write an effective strategy & marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included strategy & marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Strategy & Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Strategy & Marketing
List any licenses or certifications required by the position: PMP, N1, JLPT, ABM, SPHR, PHR, MOS, AIRS, SEO
Education for Strategy & Marketing
Typically a job would require a certain level of education.
Employers hiring for the strategy & marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Business/Administration, Management, Economics, Finance, Communication
Skills for Strategy & Marketing
Desired skills for strategy & marketing include:
Desired experience for strategy & marketing includes:
Strategy & Marketing Examples
Strategy & Marketing Job Description
- Interface with advertising and medical communication agencies and frequent alignment and engagement with the brand teams the field sales organization
- Write/proof/edit executive communications and corporate announcements
- Track and establish reporting for internal communications program
- Define brand strategy for Sports and Cinema
- Own brand messaging plans and hierarchy
- Provide administrative support to SVP and VP including managing their schedules, making travel arrangements, anticipating needs, completing and tracking expense reports, coordinating and scheduling meetings, typing presentations, setting up video conferences and helping resolve issues with technical set up and equipment
- Provide accounts payable assistance to team members
- Establish KPIs for all content
- Continuously track and monitor campaign/creative/channel mix effectiveness
- Analyze the ongoing performance of fundraising campaigns, including changes in donor response and gift revenue, the impact of these campaigns on targeted segments of the donor population
- Experience with digital marketing or web analytics preferred (Omniture, Google Analytics, WebTrends)
- Well-honed influencing skills and ability to persuade minds and get things done across a large, complex organization
- Sales/marketing effectiveness or related areas
- Proven track record of turning data into insights
- Demonstrated success in leading strategic conversations with
- Bachelors degree in Marketing, Business, Advertising or
Strategy & Marketing Job Description
- Communicate findings through case studies and other presentations
- Executing projects
- Planning tactics with cross-functional partners for the weekly & seasonal brand experience while aligning with the business objectives
- Collaborating with cross-functional team on International strategy to understand, support & influence strategy
- Utilizing data combined from various sources to deliver insights to improve user experience & engagement
- Designing and managing workflows for content lifecycle processes that includes content acquisition, creation, review and approval cycles, content publishing, content analysis and optimization
- Deliver to Operations & IT the digital experience & functionality for Web, Mobile & App
- Actively review process & procedures to ensure accuracy and functionality to provide continued recommendations
- Manage e-commerce content, analytical tagging, translations, testing and validation for the brand
- Conduct on-going analysis of competitive landscape with in digital providing digital trend feedback and recommendations
- Industry & Customer knowledge
- 10 years’ marketing experience with at least 5 years in orphan disease, specialty pharmaceuticals or pharmaceutical companies during start-up
- Marketing experience during product launch
- Formal and informal supervisory experience in a matrixed environment preferred
- 2+ years of marketing experience, or related experience, preferably in commercial real estate or other service industries
- Experience working in collaboration with sales professionals and senior management, to provide strategy development and tactical advisement to win new business
Strategy & Marketing Job Description
- Engage with business and product leaders to develop an in-depth understanding of customer needs, preferences, and behaviors
- With the Client Research team, design segment and product research and interpret results
- Partner with business leads to actively identify, assess, and engage with potential external partners, joint-venture opportunities, and sponsorships that will drive client acquisition and build client relationships
- Tactfully manage complex relationships
- Measure marketing plan results to continuously improve business results and refine strategy
- Serve as a role model for marketers and managers across the organization
- Lead the allocation of marketing budgets
- Gathers, analyzes, develops, and maintains a strategic perspective on the segment, product, competition, and market environment
- Develops and effectively utilizes budget for area of responsibility
- Finds opportunities to reduce costs and increase revenues for the segment or business
- Proficient in Microsoft Office Suite and Apple applications
- Experience with subscription-based industry (electricity, cable, internet)
- Five+ years of experience in a marketing strategy related role
- Manage “Risks and Controls Self-Assessment” Marketing Department
- Serve as voting member on SLT Level “Conduct and Operational Risk Committee” (CORC)
- Serves as advocate for effective risk management and process failure mode identification
Strategy & Marketing Job Description
- Establish a data sync between Silverpop, Salesforce, PSAC, Extreme Reach and Tableau to combine data from different sources and gain a holistic view of each campaign
- Work with partners at IBM, Smartsheet and Tableau to beta test and formulate new dashboards and widgets designed to track campaign performance data
- Customize the Performance Insights Tool to capture critical metrics and insights relating to the Ad Council campaigns and build dashboards to provide to the CM teams on email performance
- Use a combination of Performance Insights and Tableau metrics to build journeys through Programs, IBM's journey designer tool, and engage each contact with personalized messaging
- Analyze correlations and trends in the data to forecast results, retarget markets and organizations, and customize outreach to Media partners
- Update and maintain Smartsheet as a project management tool that eliminates data silos between different departments and contains the latest information on each campaign
- This position is responsible for high level administrative support for the respective executive and department
- Frequently prepares and creates complex presentations taking advantage of appropriate software programs and available audio and video equipment
- Ensures presentation is appropriate to meet the needs of the subject matter, the presenter and audience
- Frequently schedules meetings for multiple personnel and off-site meetings, Negotiates with site to ensure all needs are met
- Plan and administer the Marketing budget for global aftermarket and support development of regional marketing budgets
- Minimum of 5 years of progressive marketing, sales, or related experience in a similar field
- Must be able to collaborate and influence in a matrix environment to effectively balance Regional and functional priorities for win-win results
- Ability to collaborate and work internationally is required
- Experience in direct response marketing
- 10 + years’ experience in marketing planning and execution
Strategy & Marketing Job Description
- Frequent inter-departmental interaction
- Frequent external interaction of high importance
- Provides high level administrative support including departmental correspondence and understands the daily management and operations of the computer and printer, phones and voice mail, mail, calendars, faxing, copying, and scanning
- Operates audio and video equipment with the ability to coordinate conferencing with large groups
- Prepares invoices, purchase orders, expense reports, makes travel arrangements with the ability to understand and coordinate complex travel schedules, tracks budgets/expenses, files sensitive documents, and orders office supplies assuring proper levels are maintained with minimal direction
- Coordinates oral and written communications on behalf of the departmental teams as requested by manager
- Demonstrated ability to accurately interpret instructions to complete tasks with minimal supervision, effectively communicates (verbal and written), expresses ideas and needs with individuals and groups, adjusts terminology as appropriate, and complies with accepted standards
- Possesses advanced writing, editing, spelling, grammar, formatting and standard business correspondence skills
- Assists on special projects within area and routinely trains others in specific tasks as needed
- Obsess over the details of customer experience/perception
- Own brand strategy for customer acquisition including brand objectives, messaging, positioning, competitive response, marketing plans
- Author inspiring creative briefs
- Drive Strategy Decisions by facilitating the regular strategy development/planning process together with leadership various marketing/acquisition teams to determine the strategic objectives, targets and initiatives
- Demonstrated experience navigating and leading within a highly matrixed, complex environment
- Operational business experience
- Demonstrated ability to drive business impact and balance rigor with speed