Shopper Marketing Manager Resume Samples

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J Bailey

Jaren

Bailey

613 Benedict Plaza

Chicago

+1 (555) 290 6179

613 Benedict Plaza

Chicago

Phone

p +1 (555) 290 6179

Experience Experience

Detroit, MI

Assistant Shopper Marketing Manager

Detroit, MI

Olson, Lakin and Tillman

Detroit, MI

Assistant Shopper Marketing Manager

Assist in assessing opportunities at the customer with the account team using POS and loyalty data
Assist in the integration of brand marketing plans into customer plans while controlling the budget for loyalty
Demonstrated record of success analyzing data and providing insights that drive business results
Measures performance and impact of initiatives, including but not limited to ROI, cost per unit moved, HH penetration and buy rate changes. Conducts deep dive analysis using 3rd party vendor metrics and RB data sources (Nielsen, etc.) to understand the key drivers
Contributes to ROI projections by providing necessary data and learnings to develop assumptions for base volume, projected lift and cost per unit moved
Assists in the development of insights around the intersection between the customer’s shopper segmentation and the brand’s consumer segmentation
Supports SMMs and TL to seek, create and develop new business opportunities to build brand consumption

Chicago, IL

Shopper Marketing Manager

Chicago, IL

Wilkinson, Hegmann and Sawayn

Chicago, IL

Shopper Marketing Manager

Develops and makes presentations on best magazine Category Management practices to account selling teams, retailers, wholesalers and consultants
Work closely with Trade Marketing leads at the Key Account Management level to co-develop retailer specific in-store materials
Develop Key Performance Indicators for program activation for effective evaluation
Business performance management: KPI’s definition and tracking
Leads agency briefing and manages all aspects of program development
Works closely with the Key Account Managers to ensure that the shopper insights are translated to robust strategies and tactics linked to specific metrics
Provides project management, SHOPPER INSIGHTS knowledge and other analytical support to the selling team

present

Philadelphia, PA

Senior Shopper Marketing Manager

Philadelphia, PA

Kassulke and Sons

present

Philadelphia, PA

Senior Shopper Marketing Manager

present

Provide rigorous analysis of marketing program results and make recommendations for future programming
Proven track record of developing successful strategy through to execution
Own day to day management of national level agency relationship (team of 5+ people) by clearly defining scope, aligning processes and managing resources
Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
Develop strategic vision for innovation and emerging channels – Shopper Innovation, digital, Hispanic platform, eComm, Dollar, etc
Lead the Shopper Marketing function for the Target team inclusive of Shopper Marketing Manager and Agency Partners
Develop differentiated Shopper Marketing programming grounded in brand, consumer, shopper and retailer insights

Education Education

Bachelor’s Degree in Business Administration

Northern Illinois University

Bachelor’s Degree in Business Administration

Skills Skills

Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
Ability to communicate clearly and concisely – orally and in writing
Strong attention to detail and follow through for excellence in execution
Ability to work independently and as part of a team
Flexible to change and comfort with ambiguity
Strong interpersonal skills
Retail Merchandising: Knowledge of how to build and implement an effective in-store merchandising program in order to drive increases in consumer purchase
Shopper Knowledge: Knowledge of in-store consumer purchasing behaviour in order to develop effective in-store merchandising programs
Retailing: Knowledge of the retail industry (retailers, competitors, trends, visual merchandising, and general business environment) related to multiple channels
Channels: Knowledge of specific channels of distribution, including competitive set, target consumers and key trends, including the ability to use information in the identification of new opportunities that are aligned with agreed business objectives

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15 Shopper Marketing Manager resume templates

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Trade & Shopper Marketing Manager Resume Examples & Samples

University degree in Marketing or any related field
3+ years of people manager experience
3-5 years of professional experience with a combination of Marketing, Sales, Product, Business Planning experience preferred
Trade Shopper Marketing experience in Southeast Asia (primarily Indonesia, Thailand, Malaysia)
Knowledge of marketing and trade marketing activities, tools and techniques is recommended
Knowledge of category management and assortment is recommended
Knowledge of retail channels is highly recommended
Effective oral and written presentation skills, with ability to influence others and interact at senior management level
High level of business acumen, with strong critical thinking, problem solving skills
Analytic skills – ability to drive results-oriented, measurable and highly optimized media plans and implementation and to link marketing results to business results
High level organization/process management skills needed
Solid communication, influence and organization skills at regional scale

Shopper Marketing Manager E&d Channels Resume Examples & Samples

Understand channel/shopper insights, business key drivers and channel approaches for E&D channel, identify opportunities and define the strategic roadmap to drive sustainable growth and system long-term profit. 20%
Fully involve into SBP/EBP planning process and get alignment with bottlers for annual channel objectives and priorities. Develop strategic channel plan and drive the plan realization by working closely with trade marketing/region commercial/bottlers. 25%
Build up business case and selling story for key initiatives with aligned objectives. Work out national programs / shopper solutions to drive channel expansion and KO NARTD incidence. 20%
Build in-sight based E&D channel picture of success to drive in-store execution excellence. Track business results and engage with diversified stakeholders to take action to improve performance and execution. 20%
Building system capability (bottler and franchise) on E&D channel by sharing channel insights/trends, best practices and setting up routine communication with system. 15%
6-8 years of solid working experience in trade marketing and/or key account management in FMCG
Previous experience in integrated execution planning, project management, on-premise customer management
Proven ability to work with diverse teams to drive changes and deliver business goals
Excellent analytic and communication skills with a can-do attitude
Ability to work in a fast, unstructured, and constantly changing culture that focuses on speed and pragmatism

Shopper Marketing Manager Resume Examples & Samples

Owns the development and execution of holistic & equity building marketing plans at the CPG customer that help deliver our business goals and meet ROI thresholds
Manages the Shopper Loyalty Fund budget delivering programs that meet ROI thresholds and stay within stated budgets
Collaborates extensively with all key stakeholders connected with Shopper Marketing both internally and externally
Owns relationship with key marketing personnel at the CPG customer, establishing Starbucks as a key “go-to” partner in helping them build their business
Partners closely with Centralized Shopper Marketing Manager and Director and Shopper Marketing Agency to collaborate on plans, needs, etc
Partners closely with Shopper Insights Manager to identify unique and relevant insights and helps translate those insights into measurable actions and results
Where appropriate, builds relationships and partners with Starbucks marketing groups to identify and unlock other assets and opportunities for synergies – e.g. digital team, license store team, Starbucks card team, media team, etc
Can engage and influence all interested parties when it comes to Shopper Marketing and increases reliance on shopper based plans as a critical tool for decision making and driver of business results
Partners with the Starbucks CBD Team Leader to include Shopper Marketing plans as key business driver within the Joint Business Plan
Collaborates closely with sales, category management, and operations partners on the team to support Starbucks business opportunities at the CPG customer to include new item initiatives, merchandising planning, category reviews, joint business planning etc
Has a deep knowledge of the CPG customer’s business and priorities, their key shopper segments, and assets i.e.) loyalty cards, programs. Leverages this knowledge and integrates this information with Starbucks priorities and assets
Supports Shopper-Inspired-Design work and category reinvention. Helps implement the reinvention at the CPG customer to bring the Starbucks experience to life in the aisle
Is the voice back to Starbucks on relevant CPG customer needs and opportunities
Effective and influential when calling on the CPG customer- maintaining strong communication and negotiation skills
Brand / Marketing manager with tradtional CPG company including at least 2 years focused on shopper marketing (5-8 years)
Bachelors degree minimum, MBA strongly preferred
Ability to communicate clearly and concisely – orally and in writing
Ability to work independently and as part of a team
Flexible to change and comfort with ambiguity
Must be able to work in a matrix environment, able to collaborate cross functionally and be a strong team player

Digital Shopper Marketing Manager Resume Examples & Samples

Define jointly with CCE Europe a digital shopper marketing strategy and a phased plan for the next 3 years prioritizing areas of focus linked to our LRP priorities (teens recruitment, gatekeeper, IC – FC)
From this strategy and phased plan, define and coordinate the implementation of digital shopper marketing activities with markets by identifying the right connection points before the store-in the store with the relevant assets (customers, KO, 3rd party) with the right functionality / experience to contribute to the relevant brand initiative, with a clear measurement plan
Lead the development of shopper plans and the content of 2 brand initiatives (to drive teens recruitment in IC & Coke and Meals with Mums)
Benchmark : collect and share learnings from with Global and other groups, other FMCG or non FMCG brands, new players & functionality and provide a pov on the value they could bring to our capability plan to evolve it
Identify the best partner (agencies) to develop shopper plans that integrate fully digital shopper marketing opportunities
5 to 8 years incl. an experience in digital
Significant experience in driving digital experience with FMCG brands or retailers to drive transactions (3rd parties digital shopper marketing apps)
Maximizes Consumer/Shopper Impact - the art and science of developing a picture of success with the shopper and consumer at the center

Home Market Shopper Marketing Manager Resume Examples & Samples

Building and sustaining a position. Getting others support a position. Negotiation. Empathy and ability to listen and understand other’s points of view
Applied in communication of complex information and frameworks
10+ year business experience in positions of leadership in marketing, customer, operations, shopper marketing or IMC in the FMCG industry and no less than 5 years in the Coca-Cola System
Adaptable to interact with multiple cultures
Direct interaction with other functions & Bottlers and their different culture and business backgrounds

Digital Shopper Marketing Manager Resume Examples & Samples

Define jointly with the bottler a digital shopper marketing strategy and a phased plan for the next 3 years prioritizing areas of focus linked to our LRP priorities
Define and coordinate the implementation of digital shopper marketing activities by identifying the right connection points before the store, in the store with the relevant assets (customers, KO,3rd party) with the right functionality / experience to contribute to the relevant brand initiative, with a clear measurement plan
Build the capability: ensure we leverage the learnings of the initiatives to grow team capabilities (Senior Leadership, Franchise Ops, Brands & Bottler team) to scale winning practices. Organize the routines to build this capability
Benchmark : collect and share learnings from Global and other groups, other FMCG or non FMCG brands, new players & functionality and provide a point of view on the value they could bring to our capability plan to evolve it
Define E-Commerce approach for the FU, aligned with WEBU team
Engage Franchise Operations teams & bottler teams to organize initiatives and collect learning
Drive innovation, synergies & internal capabilities: Global Markets / CCIP/ Digital shopper marketing agencies & partners : to bring thought leadership & actionable innovation
7years of experience in Customer & Commercial Leadership or Marketing
Experience in E-Commerce, driving shopper digital with FMCG brands or retailersto drive value

Shopper Marketing Manager Resume Examples & Samples

Works closely with the shopper community in WEBU and Global to ensure know-how transfer
Assess the level of change required in terms of System capabilities, and then develop a plan to build sustaining capabilities across markets and customers
Take action to improve one’s own knowledge and skills
Manage relationship with offshores (Gibraltar)
Retail Merchandising: Knowledge of how to build and implement an effective in-store merchandising program in order to drive increases in consumer purchase
Shopper Knowledge: Knowledge of in-store consumer purchasing behaviour in order to develop effective in-store merchandising programs
Project Management: Establishing courses of action to ensure that work is completed efficiently; identifies more critical and less critical activities and tasks; effectively allocates time to complete work; coordinates others
Winning and collaborative attitude;work in a new enviroment with a lot of complexity,diversity and new rules of engagement need to be done; flexibity to identify qucik and win-win solutions and passion to create a strong legacy
Solid understanding of the System ( internally and with the Bottlers)
Strong team player with a good level of influencing ability required
Sense of humour
Proven ability to influence people and align resources toward a common strategic goal, leveraging best-in-class approaches and methodologies while fine-tuning them to meet specific customer needs; ability to effectively interact and influence Sr Mgt
Proven ability to lead multiple simultaneous projects with challenging goals and objectives; proven ability to redirect resources according to needs
University/Bachelor’s degree
Post graduate Business qualification
Master’s Degree in Business Administration preferred
Fluent English ( + French for French Market )

Shopper Marketing Manager Resume Examples & Samples

Partner closely with Shopper Insights and Category Development in identifying unique and relevant insights, and helps translate those insights into measurable actions and results
Own the development and execution of marketing plans that help deliver our business goals, meet ROI targets while building brand equity
Partner with account team to sell in programs at corporate or regional level - Effective and influential when calling on the customer via effective communication and negotiation skills
Responsible for developing, sharing and archiving post program reviews on all programs and driving program optimization
Manage SLF budget maximizing efficiency, accuracy and transparency
Own day to day management of account level agency relationship (1 person) by defining scope and managing resources
Leverage deep knowledge of the CPG customer’s business and priorities, their key shopper segments, and assets (i.e. loyalty cards, programs) and integrates this into Starbucks customer strategy
Own relationship with key marketing personnel at the customer, establishing Starbucks as a key “go-to” partner in helping build their business
May lead cross-functional strategic projects/teams that drive innovatin and/or enhance Shopper efficiency and effectiveness – Learning plan, Signature Aisle, Licensed stores, MSR integration, Hispanic testing, Club optimization, digital innovation, etc
Is the voice back to headquarters on relevant customer needs and opportunities
Support Shopper-Inspired-Design work and aisle reinvention
Ideal candidate has retailer, agency and CPG Shopper Marketing experience and deep knowledge of CPG customers business (5-8 years)
Brand / Marketing manager with traditional CPG company including at least 2 years focused on shopper marketing (5-8 years)

Senior Shopper Marketing Manager Resume Examples & Samples

Provides Shopper Marketing SME support for top customer engagements
Advances key shopper marketing capabilities - e.g., messaging, in-store media (being in touch with emerging marketing techniques and tools like online coupons)
Cultivates internal and external relationships to enhance shopper marketing capability across KO system
Serves as resources for Channel Shopper Marketing Lead in advancing Channel Shopper Marketing Capabilities
Stewards internal cross-channel learning/opportunities and operating routines - internal best practices, external best practices/speakers
Leverages industry and competitive analysis to identify candidates for building partnership relationships
Builds business case for pursuing key partnership relationships with non-competing CPG companies, based on shopper buying patterns
Maintains agreements for mid- to long-term strategic agreement
Evaluates effectiveness of partnerships and opportunities for additional bundling plans within partnership agreements on on-going basis
5 years of experience, preferably in the consumer goods/beverages industry
People leadership/management - specifically, experience leading leaders of others (leading organization with deep functional expertise)
Leadership across multiple customers
Experience in Developing Shopper Marketing Strategies and Plans
Planning experience; strategic thinking (forward-looking vision and anticipating of future needs)
Proven track record for delivering sustainable result
Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholders, particularly in situations where Commercial leadership may have accountability for doing the work but may not have control over all decisions impacting the work
Effectively communicates & builds relationships at all organizational levels
Strong change management capabilities
Propensity for creative problem-solving and opportunity identification (to improve service to rest of business/customer engagement)

Senior Shopper Marketing Manager Resume Examples & Samples

5 years’ experience, preferably in the consumer goods/beverages industry
Leadership experience across multiple customers
Strong executional background, such as a creative activation, or similar role
Proven track record for delivering sustainable results
Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders, particularly in situations where Commercial leadership may have accountability for doing the work but may not have control over all decisions
Propensity for creative problem-solving and opportunity identification

Shopper Marketing Manager Resume Examples & Samples

Develops shopper Marketing strategies
Utilize existing consumer, shopper and customer tools to understand the shopper (e.g. CBL, SBL, retail audit data, home-panel data, loyalty card data, EPOS data etc.)
Works closely with all Customer Marketing Mangers to ensure that the shopper insights are translated to robust strategies and tactics linked to specific PITA metrics
Develop the look of success per channel and per customer-formats based on shopper and consumer insights linked to customer strategies
Work closely with the Data Analytics Manager to leverage customer data and insights
Identify value added promotional mechanisms (e.g. cross categories activation, value added promotions etc.)
Drive revenue growth management through OBPPC
Identify game-changing consumer, shopper and category insights that will unlock sustainable volume growth through the analysis of shopper and consumer research insights (e.g. CBL, SBL , OBPPC, conjoint studies, shopper marketing researches )
Works closely with K&I to identify shopper& consumer opportunities
Develop shopper activation toolkits
Works closely with the brand teams to develop the shopper activation toolkits for global asset events (World Cup, Olympics, etc)
Best practices and transfer know-how (jointly with K&I)
Liaise with the K&I to organize shopper marketing workshops in the FO and craft a shopper centric activation culture
Develops and maintains an on-going way of sharing best practices ( EAG BU’s and Global)
Works closely with the shopper community in EAG and Global to ensure know-how transfer
Take action to improve one’s own knowledge and skills. Liaises with System (LATAM, CCR, EUG, Pacific Groups) to understand process tools and best practices in the area of shopper marketing (strategy and execution)
Delivers results: takes the acountability, ensuring productive, efficient execution against priorities. Sets streching but realistic goals and removes barriers to ensure top quality results
Balances Immediate & Long-Term Priorities – Meets critical objectives while considering the impact of those activities on longer-term goals. Translates strategic direction into personal actions/plans
Imports and Exports Good Ideas – Shares and adopts ideas in and outside the Company. Leverages insights to inform actions or gain support. Embraces change
Drives Innovative Business Improvements – Develops ideas and gains others’ commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation
Develops & Inspires Others – Develops others, improving their skills and capabilities. Provides, seeks and accepts feedback. Supports the diverse contribution of others. Engages others through effective and influential communication
Building Value-Based Relationships: Generating alliances internally and externally by continuously identifying and acting on those things that will create success for the Company and its customers, bottlers, suppliers, communities, and governments
Customer Focus: Making customers (external and internal) and their needs a primary focus of one's actions; developing and sustaining productive customer relationships
Communicating Effectively: Conveying information and ideas in a clear, meaningful, and timely manner; providing information to ensure understanding; solicits input from the audience during the communication
Lives TCCC Values & Ethics: Demonstrates the values and ethics of The Coca-Cola Company through words, actions, and by example; fosters an environment that reflects the values of the company
Portfolio Marketing: Knowledge of how to build and leverage multiple brands and categories to drive maximum value with the Customer, Shopper and Consumer
Winnig and collaborative attititude; work in a new enviroment with a lot of complexity,diversity and new rules of engagement need to be done; flexibity to identify qucik and win-win solutions and passion to cretae a strong legacy
Solid understaning of the System ( internally and with Botttlers)
8 or more years of successfully demonstrated strategy development, customer development, shopper or customer marketing, data analytics, and/or project management skills
International or multi countries experience 

Shopper Marketing Manager Resume Examples & Samples

Define jointly with CCE Europe a digital shopper marketing & an AFH shopper marketing strategy and a phased plan for the next 3 years prioritizing areas of focus linked to our LRP priorities (teens recruitment, gatekeeper, IC – FC- digital focus)
From this strategy and phased plan, define and coordinate the implementation of digital shopper marketing & AFH shopper marketing activities with markets by identifying the right connection points before the store-in the store with the relevant assets (customers, KO, 3rd party) with the right functionality / experience to contribute to the relevant brand initiative, with a clear measurement plan
Lead the development of shopper plans and the content of 2 brand initiatives (to drive teens/young adults’ recruitment in AFH & Coke and Meals with Mums on line)
Build the capability: ensure we leverage the learnings of this plan and other initiatives to grow the team capabilities (Senior Leadership, Franchise Ops, Brands & Bottler, Global Customer Leadership team) to scale winning practices. Organize the routines to build this capability
Identify the best partner (agencies) to develop shopper plans that integrate fully digital shopper marketing opportunities as well as agencies to support unique AFH path to purchase

Senior Shopper Marketing Manager Resume Examples & Samples

Responsible setting Shopper strategy for campaigns - translating brand initiatives into Shopper platforms for customer team application and influencing national marketing strategies, objectives, and promotional plans to ensure Shopper relevant campaigns and appropriate tools meet deadlines; Help address barriers and drive alignment on creative and resolves any creative disconnects on lead campaign
Act as the key liaison between field shopper marketing managers and Brand Teams - ensuring alignment of the Brand and Shopper Marketing teams’ needs, plans and creative
Create and lead key shopper marketing processes, tools, templates and shares best practices to optimize planning, execution and analysis of all programs
May help set strategic allocation of SLF as part of AOP and is accountable for SLF accuracy across channels or multiple accounts
Provide coaching, counsel and mentorship to Field Shopper team, Brand team and agency partners while ensuring field the voice is translated back to SSC on relevant customer needs and opportunities
Act as team SME and lead cross-functional strategic projects/teams that drive innovation and/or enhance Shopper efficiency and effectiveness – i.e. Learning plan, Signature Aisle, Licensed stores, SR integration, Hispanic testing, digital innovation, etc
Serve as proxy for shopper marketing director
Own day to day management of national level agency relationship (team of 5+ people) by clearly defining scope, aligning processes and managing resources
Bring to life cutting edge shopper marketing practices, ground breaking concepts, platform ideas, technologies, etc. via alliances and partnerships with other best in class Shopper Marketing companies and vendors. Champion activation and manage test and learn plans
Ensure the development and execution of holistic & equity building shopper marketing plans at customers to help deliver our business goals and meet ROS thresholds. Manages account’s Shopper Loyalty Fund budget to deliver programs that meet ROS thresholds and stay within stated budgets maximizing efficiency, accuracy and transparency. Responsible for developing, sharing and archiving post program reviews on all programs driving program optimization
Collaborate with key stakeholders (AE’s, Team Lead, Category Development, Brand Teams, Retailer) to identify, align and prioritize common sales goals as well as joint business planning
Develop strategic vision for innovation and emerging channels – Shopper Innovation, digital, Hispanic platform, eComm, Dollar, etc
Bachelor’s degree minimum, MBA strongly preferred
Strong attention to detail and follow through for excellence in execution
Strong interpersonal skills

Senior Shopper Marketing Manager Resume Examples & Samples

Lead the Shopper Marketing function for the Target team inclusive of Shopper Marketing Manager and Agency Partners
Develop differentiated Shopper Marketing programming grounded in brand, consumer, shopper and retailer insights
Co-Lead annual joint business planning (JBP) process for Target customer team
Facilitate annual strategy meeting that serves as the foundation for Joint Business Planning
Work with agency partners and brand teams to develop and execute customer specific programs that build brand equity, retailer equity and drive positive business results at retail
Develop strong working relationships with internal J&J teams (e.g., Consumer Marketing, Sales Strategy, Consumer Activation, H&W, Category Design) as well as external customer teams, including (e.g. Merchants, Marketing, Insights, Innovation and Operations)
Provide rigorous analysis of marketing program results and make recommendations for future programming
Minimum of a 4 year degree or equivalent is required
MBA/Graduate Level Degree with Concentration in Marketing, Behavioral Economics, etc is preferred
A minimum of 8 years of business experience with at least 3 years prior Shopper Marketing/Marketing/Agency experience is required
Prior Customer Facing experience preferred
Expertise developing and executing promotions required
Prior experience leveraging consumer insights to develop effective marketing programs and campaigns strongly preferred
Prior Marketing experience within consumer packaged goods manufacturing or retailer preferred
Ability to effectively lead, collaborate, communicate and influence in a matrix environment
Ability to evaluate opportunities and develop actionable plans to address opportunities
Strong knowledge of test & learn capabilities
Proven track record of developing successful strategy through to execution
Demonstrated ability to develop and cultivate relationships
Strong team leadership and talent development skills
Must demonstrate strategic agility and strong business acumen - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
Advanced story telling/positioning skillsSelling Consumer

Shopper Marketing Manager Resume Examples & Samples

4 ~ 5 years working experience, must have a sales and customer management ---experience, preferably with channel/shopper marketing management experience
Any industry,
Good learning ability, good communication and coordination ability, good numeracy and analysis abilityTrade Relations

Shopper Marketing Manager Resume Examples & Samples

Translating insights and developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper
Developing retailer customer overlays and integrating equity and customer strategy to deliver best in class shopper programming
Leads agency development of key program creative and conduct quarterly communication reviews with director and senior director to align on strategy
Understands the retailers' Problems to Solve (PTS) as well as key brand and shopper PTS in order to build strategic programs that deliver a win/win/win for PepsiCo Brand, Shoppers and Retailers
Manages all aspects of program development, incorporating innovative ways to activate at retail and program implementation ensuring adherence to deadlines, as well as following appropriate governance processes to ensure approval and alignment for all aspects of activation
Develops and executes power of one ("Better Together") marketing programs, including the launch of a year-long equity campaign to drive excitement around PepsiCo innovation in-store or bringing to life custom opportunities designed to build PepsiCo portfolio within a specific Enterprise retail partner
Keeps apprised of brand insights, retail industries and consumer trends and uses expertise to educate Marketing and Sales teams and the channel customers
Develops strategies and tactics that help deliver successful launches of innovation grounded in brand, consumer, shopper and retailer insights
Establishes clear accountability for funding of each event
Promotes superior execution at customer by fully supporting strategy development and program or innovation sell-in with strategic customers and execution partners
Assists with key strategy decks including the annual business planning process
Collaborates with purchasing to determine appropriate configurations and costs for POS based on creative/budgetary guardrails and ensures ordering communication disseminates to field in timely manner
A minimum of 5 years prior Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)
Preferred: Prior Marketing experience within consumer packaged goods
Advanced PowerPoint and Excel skills

Shopper Marketing Manager Resume Examples & Samples

Identify strategic marketing opportunities and lead program design as well as execution for assigned Channel Customers
Partner with external customers to develop shopper programs that align with both customer objectives as well as internal sales and brand team goals
Develop strong, trusted relationships with external agencies, vendors, and other CPG customers to create best in class marketing programs
Manage business processes and internal systems, reconcile and plan shopper marketing funding. Responsible for managing the overall budget
Facilitate all payments and ensure compliance
Prepare and report roll ups for funding requests, coupon redemptions and other internal reporting/tracking
Develop and communicate incremental shopper marketing program proposals, executions and tracking
Facilitate Customer reviews, approvals and materials release for shopper marketing programs
Coupon Development – coding, systems input, monitoring
BU/Legal/Third Party Reviews and Approvals of shopper marketing programs
Linkage to legal and support teams for Trademark/Resources expertise
Securing Access to Creative Assets

Shopper Marketing Manager Resume Examples & Samples

Translating insights into compelling portfolio, brand, and customer programs that engage shoppers and drive conversion
Combining customer strategic direction with brand equity plans to deliver best in class shopper programming
Understands the retailers' and key brand opportunities in order to build strategic programs that deliver wins for the PepsiCo Brand, Sam's Club and it's members
Is able to adeptly coordinate and lead an extended team with multiple brand, sales, and customer teams to deliver winning programs in club
Leads agency development of key program creative and obtains alignment on strategy
Manages all aspects of program development, incorporating innovative ways to activate at retail and program implementation ensuring adherence to deadlines and appropriate governance processes to ensure approval and alignment for all aspects of activation
Co-develops key strategy decks including the annual joint business planning process
Undergraduate Degree, MBA preferred
Minimum of 5 years prior Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)

Shopper Marketing Manager Resume Examples & Samples

Support the development of the Shopper Marketing Agenda and Strategy
Support the annual joint business planning (JBP) process for strategic PepsiCo retail customers
Align customer and internal brand teams on customer relevant programs & strategies
Develop strong working relationships with internal PepsiCo teams as well as external customer teams, including sales, marketing, insights, innovation and operations
Ability to develop and cultivate relationships
Strong Project Management skills, ability to execute programs and initiatives
Strong interpersonal skills for interaction with internal and external key stakeholders

Shopper Marketing Manager NL Resume Examples & Samples

Connect with subject matter experts from the Centre, Groups and/or outside the company to bridge learnings
Retailing: Knowledge of the retail industry (retailers, competitors, trends, visual merchandising, and general business environment) related to multiple channels
Channels: Knowledge of specific channels of distribution, including competitive set, target consumers and key trends, including the ability to use information in the identification of new opportunities that are aligned with agreed business objectives
Consumer Knowledge: Knowledge of making global Brands connect with the consumer for long lasting preference leading to loyal adoption
Winning and collaborative attitude; work in a new enviroment with a lot of complexity,diversity and new rules of engagement need to be done; flexibity to identify qucik and win-win solutions and passion to create a strong legacy
Good communication and relationship building skills
Effective influencing at a senior level
7 to 10 years of successfully demonstrated customer development, shopper or customer marketing, data analytics, and/or project management skills
Proven thought leadership in the ability to properly blend various kinds of analyses and data sources to craft action-oriented recommendations that drive business growth

Customer & Shopper Marketing Manager Resume Examples & Samples

Ideally a mix of CatMan, In-store activation and trade promo experience with some front-line sales background or marketing background
Preferably from FMCG or OTC companies – large multinationals playing in the categories of cosmetics, personal hygiene, household chemicals/detergents
Preferred development track: Field Sales – Marketing/Trade Marketing – Key Account – CatSol
3 years of experience in a similar role with a proven track of success
10+ years of total experience
Commercial acumen, channel/customer understanding
Strong analytical skills and fluency in interpreting and concluding market/shopper/channel/customer research data (Nielsen, Dunhunby, IMS, etc.)
Strong agenda setting & execution skills
Collaboration/Team working/Communication skills
Experience in managing a team of subordinates
Experience in managing/using sales data transfer infrastructure
Experience in Go-to-market models development or redefinition will be an asset
Fluent English and Polish are a necessity
Driver’s license
Flexible, hard-working, committed individualMarketing & Sales

Shopper Marketing Manager, Evolution Fresh Resume Examples & Samples

Brand / Marketing manager with 4-6 years of CPG company experience, including at least 2 years focused on shopper marketing
Progressive experience in product or brand management
Project leadership in a cross-functional environment
Strong analytical and technical skills; comfortable with syndicated data
Working knowledge of financial planning, forecasting assortment planning and inventory management
Strong knowledge of marketing vehicles and marketing fundamentals
Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss
Must be able to work in a matrix environment, able to collaborate cross functionally, and be a strong team player
Ability to communicate clearly and concisely, both orally and in writing
Strong organizational and problem solving abilities

Senior Shopper Marketing Manager Resume Examples & Samples

Advances key shopper marketing capabilities - e.g., conversion driving messaging, traffic driving media, solution based selling, understanding of core shopper behaviors and insight recognition
Expert in project management developing clear, efficient plans that include cross-functional alignment
Leverages industry relationships, shopper trends and competitive analysis to identify and build strong, effective and business growing solutions
Cultivates internal and external relationships to enhance shopper marketing capability across KO system, serving as a resource for Channel/Pillar Shopper Marketing Leads in advancing customer objectives
Stewards internal cross-channel learning/opportunities and operating routines setting the standard for internal and external best practices
Provides Shopper Marketing support for top customer engagements
People leadership/management - specifically, experience leading and influencing others (leading organization with deep functional expertise)
Experience in Developing and Executing Shopper Marketing Strategies and Plans
Proven results from a Customer-Facing role
7 years of experience, preferably in the consumer goods/beverages industry
Extensive Shopper Marketing Experience focused on driving results at a retailer
Customer Facing/Sales Management experience
Brand Management experience
Foundational understanding of shopper insight identification
Collaborating with brand/category teams and other key internal/external stakeholders
Effective in influencing wide variety of stakeholders, particularly in situations where the individuals function may have accountability for doing the work but may not have control over all decisions impacting the work
Strategic Annual Planning experience- supports a forward-looking vision and anticipation of future needs
Development of action plans built on Shopper insights, category management principles and shopper marketing experience
Demonstrated reputation for customer engagement with ability to drive mutual business results
Experience/comfort establishing external relationships - e.g., w other CPG companies

Assistant Shopper Marketing Manager Resume Examples & Samples

Supports Shopper Marketing Managers (SMMs) & Team Leader (TL) with in-depth data analysis of RB shopper marketing initiatives from insight development and ROI projections through post program analysis
Measures performance and impact of initiatives, including but not limited to ROI, cost per unit moved, HH penetration and buy rate changes. Conducts deep dive analysis using 3rd party vendor metrics and RB data sources (Nielsen, etc.) to understand the key drivers
Contributes to ROI projections by providing necessary data and learnings to develop assumptions for base volume, projected lift and cost per unit moved
Participates in ideation and agency briefing by infusing shopper understanding from past results and behavioral data
Develops effective presentations to summarize results and reapply learnings across the business
Maintains a database and library that enables easy access to results and learnings
Understands and applies Shopper, Consumer and Industry insights using Nielsen Nitro, Nielsen Household Panel, Spectra, shopper card data (84.51, CVS Extra Care, etc.) and other market research (Custom Shopper Research, A&Us, Marketing Mix Model, NPD Concept testing)
Provides support as needed for shopper marketing sell in presentations, retailer marketing meetings, JBPs, and retailer innovation meetings
Provides analysis of competitive shopper plans/promo activity and identifies associated opportunities and threats
Supports SMMs and TL to seek, create and develop new business opportunities to build brand consumption
Works with TL and Shopper Insight team to identify understand new measurement and insight opportunities (vendor assessment, new skillset requirements, etc.)
Works with shopper insights team and CMI associates to incorporate shopper marketing learning needs into plans and research briefs
4-year college degree
3-years experience and proven knowledge/understanding of Syndicated Data: Nielsen, Panel, Spectra, Brand U&As
Shopper Card database, Nielsen Spectra knowledge preferred
Sales Analytics, Shopper Insights and/or Brand Management experience with cross functional exposure to other Business Operations preferred
Must be able to demonstrate ability to independently conduct in-depth data analysis AND use the data to inspire innovative and effective shopper marketing strategies and plans
Detailed oriented with strong organizational skills and ability to successfully multi-task
Good interpersonal and time management skills. Must enjoy working in a dynamic, fast-paced environment
Knowledge of Consumer Packaged Goods industry

Shopper Marketing Manager Resume Examples & Samples

3-5+ years’ experience within a similar role within an FMCG business
Experience in applying and generating insights
Strong creative judgement and good commercial understanding
Skilful at establishing alignment across consumer, shopper and customer agendas and creating customer selling stories attached to commercial rationales
An ability to inspire agencies to deliver great work

Trade & Shopper Marketing Manager Resume Examples & Samples

Building account/channel expertise based on the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying the biggest growth opportunities
Leading the creation of trade activation plan for key categories in account under responsibility, taking into consideration channel specifics and using tailor made approach covering all 4 Ps - assortment, price, promotion, presentation and communication (in-out of store)
Developing and executing account specific promotional activity, joint advertising and branding opportunities
Constantly monitoring Philips in-store position (in-store excellence) online and offline, setting improvement targets in each trade area and driving actions to close gaps
Understanding the growth pillars for category, prioritizing key growth drivers, key category segments, shopper target groups, shopper triggers and barriers in order to come up with per account strategy and recommendations of category activation
Leading and executing tactical promotions in account under responsibility
Cooperating with BTL agencies to provide efficient and cost effective promotional and brand visibility campaigns
Evaluating all trade activities and events in order to optimize the investment and achieve best ROI
Communicating trade activities to field force and creating merchandising guidelines and tools to support in store excellence
Partnering and supporting Key Account Managers in selling the concept of activities to retailers via trade argumentation (how Philips activation is growing category) and on-going contact with buyers
Coordinating in due time implementation of national campaigns rolling execution in the account, looking on optimized usage of sell-out tools
Monitoring and evaluating of all projects showing the impact to sell-out results

Shopper Marketing Manager Resume Examples & Samples

Identify current shoppers (PITA) opportunities/issues and drive solutions to address relevant. Identify new packs innovation and commercialization by studying into multiple sources of data, developing differentiated shopper value proposition, building value chains and understanding supply chain implications for different package options
Collaborate with Channel and customer teams to co-develop key channels strategy, tactics and toolkits based on shopper, channel & customer insights, competitive landscape and trends
Develop shopper insights-driven category vision with brand teams by translating Opportunity Mapping into strategic bundles of key occasions/categories/need states/channels
Embed category management into the system by generating the proven cases, building the capability and influencing the relevant key stakeholders
Work with Commercial Planning Manager to develop systems shopper marketing long term capability roadmap by reviewing current knowledge, people skills, reporting, metrics, processes and deploying prioritized actions/tools. Drive market pilots and scale up what worked
Work with Marketing & Develop prioritized shopper segments communications for system big marketing campaigns; drive innovation of merchandising solutions to engage shoppers and ensure customers placement
Innovate into new shopper marketing frontier. Explore digital marketing and O2O platforms for channels shoppers and customers. Drive pilots and build learning
Support CCL analytics routines (weekly channel report, Top 30 customer performance) and lead Global Commercial Metrics compliment and analysis

Shopper Marketing Manager Resume Examples & Samples

World-class shopper understanding and insights
Compelling category strategies
Customer-focused planning, activation and execution
Business performance management: KPI’s definition and tracking
Over 5 years of Shopper Marketing and/or Consumer Marketing experience in FMCG. Customer Marketing Experience is a plus
Fluent in English and Spanish languages is required
Successful proven experience and insights development and category/shopper platforms
Proven successful track record creating alignment across consumer, shopper and customer agendas
Proven experience of managing creative agencies
Proven experience on leading, influencing and aligning cross-functional teams
Good planning, organization and project management skills
Excellent knowledge of Microsoft PowerPoint and Excel

Target Shopper Marketing Manager Resume Examples & Samples

Successfully manage shopper marketing agency relationship ensuring flawless execution of programs through strong project management, budgeting, creative briefing and scorecarding against established goals outlined in the brief
Manage shopper marketing budgets with no overspend with accountability for delivering program ROI measures and objectives
Establish learning plans and conduct pre and post program analysis
The Shopper Marketing Manager will be responsible for providing program and investment recommendations for their customer(s) to senior, Shopper, Sales and Brand Management
Creates collaborative relationships
4 year college degree

Petsmart Shopper Marketing Manager Resume Examples & Samples

Drive customer engagement through long-range planning and the advancement of sustainable category growth strategies in collaboration with internal (e.g shopper & category insights, marketing, sales) and external customer partners (e.g. marketing and merchandising)
Lead the development of comprehensive Shopper Marketing plans and programs that build brand equity, drive incremental merchandising and deliver category growth utilizing insights and expertise
Delivers consistent results
Strategic agility
Problem solving
Functional skills
Strong PowerPoint and Excel skills

Assistant Shopper Marketing Manager Resume Examples & Samples

Analyze, track and evaluate on a monthly basis loyalty programs making recommendations to Marketing Manager on how to optimize while recognizing and identifying key shopper insights and behaviours
Assists in the development of insights around the intersection between the customer’s shopper segmentation and the brand’s consumer segmentation
Leads the coordination of Shopper Marketing programs with the Category Shopper Development and KAM's/AM's, and is the main liaison in multi-vendor and customer programs
Assist in assessing opportunities at the customer with the account team using POS and loyalty data
Assist in the integration of brand marketing plans into customer plans while controlling the budget for loyalty
Communicates and collaborates closely with Sales, Marketing, Finance as well as external vendor and Customer Shopper Marketing teams to assist in the development of shopper marketing programs
Leads utilization of customer loyalty data to derive insight - Precima, Aimia, Dunhumby
Manages Loyalty budget to ensure burn rate, ROI and Redemption benchmarks are on track
A university or college degree in a business related discipline
Minimum 3 years’ experience in a traditional Marketing assignment is considered an asset
Proficiency in loyalty data and analysis (Precima, Aimia, Dunhumby) CPG experience is preferred
Demonstrated record of success analyzing data and providing insights that drive business results
Strong track record of demonstrating curiosity and is a self-starter
Ability to work collaboratively, provide proactive, solution oriented results when working with internal cross functional teams and externally with vendors and customer teams
Must be able to effectively manage change in a fast paced dynamic environment
Computer literacy: MS applications (Word, Excel, PowerPoint, Outlook, others)

Shopper Marketing Manager Resume Examples & Samples

Lead, develop and execute customized & strategic marketing plans to achieve Customer Business Team objectives, including improving top-line growth and deliver bottom line targets
Negotiate with customer’s category and marketing teams at all levels to maintain and elevate strategic positioning and inclusion of Kraft Heinz brands within customer programming
Lead communication of customer shopper marketing programs to ensure executional excellence with Retail Sales team
Represent and lead marketing in Customer Business Team initiatives including planning, banner strategy and multi-brand product promotion, while networking with Kraft Heinz stakeholders in Marketing, Category, Planning, Finance and Sales
Lead evaluation and analysis of the performance of executed strategic programs to ascertain their effectiveness in meeting customer and category objectives
Manage the assigned Shopper Marketing budget
Ensure strategies are in place to support the right category focus
Manage the integration of Kraft Heinz Scale and Brand initiatives in shopper marketing programs
Maintain in depth knowledge of the industry, competitive environment, customer and consumer trends

Trade Shopper Marketing Manager Resume Examples & Samples

Drive brand preference, drive conversion and increase in house share
Accountable for all Trade Shopper Marketing activities at key retailers in Benelux for Domestic Appliances (kitchen appliances, floor care and garment care products)
Joint responsibility for Market Share development, topline and profitability for all domestic appliance propositions
Responsible for developing a Local Shopper Activation Plan
Closely cooperate with Customer Marketing Managers Domestic Appliances in translating the marketing strategy into activation plans for retailers
Closely cooperate with Key Account Managers in Benelux to realize sales targets at key customers. You take an active role in building the relation with a customer which includes regular customer visits (50% of your time is spent with customers)
Managing, tracking, and evaluating the BTL budget to deliver effectiveness for in-store activation, both on- and offline
Owning instore and online excellence processes to drive brand preference, increase conversion and basket size
Developing and executing integrated management framework of attracting, training, motivating, and retaining promoters and merchandisers
Developing a training strategy for domestic together with the training team

Customer & Shopper Marketing Manager Resume Examples & Samples

Manage the rolling activity plan and promotions and continuously monitor the performance for the given category/channel with the full budget ownership
Manage perfect execution of the activity plan by continuously keeping contact with the key account management team focusing on the promotion management and promo evaluations. Manage promo plan according to promo guidelines, monitoring flyer numbers, flyer shares, and promotional prices
Implementation of launches and re-launches through the key account team (incl. managing run-out, trade presentation
Responsible for excellent in-store execution, in store shopper activation and communication
Manage CatMan and range & shelf review projects with given category
Monitor and exploit opportunities in taking part/leading projects with the Customer
Prepare analysis for market/shopper trends, assortment, visibility/shelf layout, promo efficiency and provide proposals
Support KA team with assortment recommendation in case of new product launches
Supporting both KAM and CM teams with up to date market information on the category mid and long term key trends/performance/competitors/shopper behavior
College/University degree
Minimum 3-5 years track record in trade marketing / customer development / marketing – within having 2 years’ experience in trade marketing
Fluency in English and Hungarian
IT proficiency
Accountability and responsibility
Bias for Action in a constantly changing environment
Structured verbal and written communication
Open personality, is a team player
Skill in completing multiple tasks and projects in parallel

Shopper Marketing Manager Resume Examples & Samples

Drive /Activate Category and Brand specific planning to facilitate programming at top customers against core JTBD, Innovation , Big Bets and Masterbrands and to support the extended customer base – ensuring field shopper marketing programs are on strategy
Brief, develop and create brand shopper marketing programs for M2S Playbook (for their respective category and for specific scale programs anchored in their category)
Act as the liaison between the brand and field shopper marketing team from a budget management standpoint – both during monthly/quarterly budget cycles as well as when brands make changes to their budgets throughout the year (cuts and incrementals)
Build brand understanding of the shopper and our key retailers by acting as the consolidated voice of the shopper and retailer during brand planning and leads annual planning process for the category
Represent Shopper Marketing in select Brand IAT meetings and other key brand checkpoints
Owns brand compliance with creative guidelines for new executions beyond initial tool kits
Coordinate TUS discipline resources (Insights , Multi-cultural, research, ISV) as appropriate & cascade information from their respective category/brands to the TUS team
Reduce churn on ‘jump ball’ incrementals by adding efficient business solutions
Ability to think strategically, and produce results in a highly entrepreneurial environment
Demonstrated commitment to being accountable for delivered results plus the ability and initiative to accept high levels of delegated responsibility and work with minimal supervision
“Hands on” person, business driven, excellent marketing skills, and proven ability to develop and execute successful marketing plans for new and existing products
Growth and competitive mindset
Strong management and team building skills, with successful experience leading cross-functional teams. Experience working with multi functional brand teams environment is also a plus

Shopper Marketing Manager Resume Examples & Samples

Acts as a brand ambassador/steward when developing shopper programming. Translates the brand strategy and positioning into winning shopper engagement strategies and plans. Leads and inspires the development of new shopper engagement models and encourages experimentation with future focuses engagement tools and techniques (across such platforms as digital, social, mobile)
Proactively identifies synergies, develops and executes power of one/food and beverage ("Better Together") marketing programs designed to drive coincidence demand of PepsiCo portfolio with Enterprise retail partner. Understands the retailers' Problems to Solve (PTS) as well as key brand and shopper PTS in order to build strategic programs that deliver a win/win/win for PepsiCo Brand, Shoppers and Retailers. Proactively influences brand investment strategy to drive demand for PepsiCo portfolio at key Enterprise Retailers. Leads agency briefing and manages all aspects of program development, ensuring ideas are developed into high impact and cost effective campaigns with 360 vehicles as appropriate
Keeps apprised of brand insights, retail industries and consumer trends and uses expertise to educate Marketing and Sales teams and the channel customers. Promotes superior execution at customer by fully supporting strategy development and program or innovation sell-in with strategic customers and execution partners
Assists with key strategy decks including the annual business planning process. Collaborates with purchasing to determine appropriate configurations and costs for POS based on creative/budgetary guardrails and ensures ordering communication disseminates to field in timely manner
Identify unified PTS. Determine Big Bets-BU immersion (internal). Establish prioritized Brand/Innovation initiatives/solutions. Develop customer-specific program
Create shopper marketing program. Collaborates with Category/Customer Leadership to develop content for Customer Growth Summits. Collaborates with BU Brand on the AOP to develop customer-specific promotional programs. Collaborates with PCT Leads to translate BU business drivers to execution plan. Collaborates with BU Functional Leads and BU Brand Leads to develop commercial activation programming including Brand Big Bets and Media to Shelf programming
Undergraduate Degree. A minimum of 5 yrs prior Mktg experience (if Undergrad degree only) OR 2 yrs of prior Mktg experience (if Advanced degree)
Strong analytical skills. Prior exp leveraging consumer insights to develop effective marketing mktg
MBA with concentration in Mktg. Prior Mktg exp within CPG
Ability to effectively collaborate, communicate/influence in a matrix environment

Shopper Marketing Manager Resume Examples & Samples

5 years of Shopper or Brandexperience via agency, selling or marketing
5 years experience analyzing and running reports using IRI or Nielsen and strong analytics including ability to analyze syndicated and internal business reports
5 years experience in project and financial management, including executing a project from start to finish
5 years experience in Excel and PowerPoint
Bachelors degree

Assoc Shopper Marketing Manager Resume Examples & Samples

3 years of Shopper or Brandexperience via agency, selling or marketing
3 years experience analyzing and running reports using IRI or Nielsen and strong analytics including ability to analyze syndicated and internal business reports
3 years experience in financial and project management, including executing a project from start to finish
3 years experience in Excel and PowerPoint

Assistant Shopper Marketing Manager Resume Examples & Samples

Manage the day-to-day execution of comprehensive customer marketing plans and programs that build brand equity and deliver category growth
Develop timelines, collateral, training plans, manage inventory and vendor relationships that support in-store and customer events
Manage the process and inputs associated with collateral, direct mail, kits, etc. that support in-store and clinic/hospital initiatives
Manage timely delivery of above with no overspend and support monthly budget process
Maintain activity calendars and create Tool Kits
Communicate key activities via SalesForce and serve as single point of contact for Field Sales
Provide post- program/event reporting inclusive of (but not limited to) ROI measurement
Participate in annual planning meetings with innovative ideas to drive growth and collaboration
Key Supporting Competencies
Strong project management, written and verbal communication skills
Agility in working in a fast-changing and demanding environment
2-3 years of Brand Marketing, Shopper or Customer Marketing, Sales or Insights experience

Shopper Marketing Manager Resume Examples & Samples

Key member of and change agent within Consumer Product Division UK
In charge of the UK retailer differentiation plan; from the strategic insights through to organizingand executing all elements with the different customer and marketing teams
Responsibility for coaching, guiding and supporting the teams
Driving the transformation of retailer differentiated activation plans through the wider multi-functional organization
Development of investment guidelines and principles
Leads and owns the strategic national gameplan of retailer differentiation and activation
Develops with the shopper teams the matrix of different shopper profiles by retailer
Develops differentiated retailer activitation through omnichannel eventing (in-store and online exploitation)
Owns the eventing menu by bringing the different ideas from brands and retailers together to harmonise and maximise the best
Definition and optimization of eventing strategy and guidelines to improve ROI
Develop concept sell for the trade and retailer meetings. Be present externally where relevant
Builds organizational capabilities and tools
Develop, train coach the team members individually
Leads Multi-functional work with Commercial Operations, Finance, Marketing
Animate internally and externally an efficient multi-functional organisation
Strategic insights and attitude
Commercial deep understanding
Commercial drive (results & solution focused, flexible/adaptable)
Change leadership / Project Management Skills
Good understanding of retail channels and P&L

Shopper Marketing Manager Resume Examples & Samples

Develop and execute customized Shopper-based Activation Plans for key customers in line with Big Bets that grow the business and drive shopper conversion to the yogurt category and our brands
Work with the Brand Marketing Teams and the shopper activation agencies to develop these shopper activation brands
Be accountable for the results follow up of the Shopper Activation plans
Manage the Shopper Activation budget and be accountable for getting the best return and sales fundamentals (Feature, Display and Distribution) from our customers from it
Be the Shoppers' segmentation, profiles and drivers' expert for her/his key Customers
Be the expert on the shopper's path-to-purchase activation tools with focus on In-store of her/his key customers
Be the Corporate Strategy and plans expert towards the Customer Teams and key customer expert towards corporate in close collaboration with the Portfolio Strategy and planning team
Deliver customized Commercial Strategy and Innovation selling stories for Walmart/Sam's based on the national Commercial Strategy coming from the Portfolio Strategy and planning team
Accountable for the development and execution of the most effective Shopper activation plans at her/his division and for the effective management of her/his shopper activation budget
Accountable for reaching the sales targets and sales Fundamentals (in-store execution) objectives of his/her division
Accountable for the success of the new innovation at his/her customer
Accountable for the translation of corporate strategies into winning sales stories/plans in her/his division's customers
8+ years of CPG experience
Experience in Customer-facing sales and/or trade marketing, ideally on Shopper Marketing (Brand marketing experience a plus)
Bachelor degree, MBA a plus
U.S. Retail environment knowledge
Analytical skills (ability to look into a set of data and draw the right conclusions and actionable recommendations)
Ability to learn fast
Ability to travel 20% of the time

Shopper Marketing Manager Resume Examples & Samples

Identify key business opportunities and define appropriate shopper insights and analytics that support basis for shopper platforms and activities
Collaborate with the Customer and Customer Develoment Team in prioritizing growth opportunities, and activity plans, with integration into Joint Business Plannin
Generate trial of New Items with relevant new product programs and gain incremental support with continuity plans
Drive brand and category growth by leveraging and adapting key strategic Shopper Marketing Platforms
Align customer strategies with Colgate strategies to identify business opportunities, provide relevant shopper insights and analytics, and develop customer collaborative shopper programs
Develop Shopper Marketing innovation by developing, testing and sharing results of new vehicles
Develop Key Performance Indicators for program activation for effective evaluation
Plan and manage Shopper Marketing customer budget
Build relationships and demonstrate personal leadership to align and inspire internal teams (Customer Development Team, Marketing, Insights, Retail Category Development) and external teams (Customer, Agency) to achieve business objectives
18+ months of prior marketing experience required
8+ years of strong commercial experience, ability to think logically, and experience applying analytic skills in ways that leverage good retail knowledge required
Experience working directly with retailers an advantage
Experience with syndicated data (Nielsen/IRI) required
Ability to work in a team is required
Ability to work in an ambiguous environment to achieve results is required
Microsoft suite including proficiency in Excel, PowerPoint and Word required
Ability to travel approximately 10-15% of your time required

Shopper Marketing Manager Resume Examples & Samples

Strategic category thinker
Strong understanding of consumer insights
Strong brand marketing
Effective communicator
Proven operational results
Command of Retail Environment strategy
Influence without direct authority, negotiate effectively and build relationships with external partners
Ability to manage multiple tasks simultaneously
Manage ambiguity

Shopper Marketing Manager Resume Examples & Samples

Support in the creation and evolution of the shopper marketing strategy in At Home encouraging consumers to select soft drinks on every occasion driving frequency & incidence while encouraging customers to see soft drinks as a business growth driver
Develop the rolling 1-year customer marketing plan ensuring alignment with key brand and customer strategies, working closely with the Brand Activation team
Support the Senior Shopper Marketing Manager in the development of a customer engagement strategy brief and work closely with brands and customer management to ensure the delivery of this programme and integration of AOP activities
Work with Category and Customer Management colleagues to create inspirational sell-in of activities – both total annual programme and also individual activities
Ensure that activity input & output targets are set in advance for your Customer and support the Senior Shopper Marketing Manager in consolidating them at a Channel level
With the support of the key stakeholders, track performance of shopper marketing activity through robust evaluation, to ensure compliance to plan and identify areas where risk or opportunity exists. Cascade into the performance management process by consolidating at a Channel level
Strong shopper marketing expertise with solid experience of developing and delivering commercially grounded marketing activity into customers
Track record of successfully activating brand, NPD and portfolio activities
Experience of working with customers across different channels in a consumer-led organisation
Strategic thinking and ability to shape a vision, create an annual plan and engage a wide network of stakeholders to deliver that plan in key customers
Project management capability and commercial grounding to ensure delivery of plans
Experience of Budget management

Shopper Marketing Manager Resume Examples & Samples

FMCG experience
Knowledge of the UK&I retailer shopper marketing landscape
Ability to work well under own initiative while being able to showcase strong partnership and integration skills with the UK&I based team
Exceptional organization and attention to detail skills
Problem solving – needs the ability to proactively think ahead and then be solution orientated
Strong commercial acumen i.e. analytical and negotiation skills and financial management of large scale budgets
Presentation skills – confident in selling and be able to present and deliver compelling and engaging proposals
Ability to multi-task, be highly flexible and work accurately under pressure
Extensive travel within UK&I meetings/events in the UK and ROI
Have a strong understanding of the path to purchase and shopper insights to optimize the efficiency and effectiveness of the shopper marketing plan
Customer facing experience essential
Ability to build strong working relationships and influence customers and internal stakeholders at all levels

Retail Shopper Marketing Manager Resume Examples & Samples

Experience in consumer or shopper marketing to build the expertise on marketing implementation and to understand touch point priorities
Commercial (retailer and brand) awareness to work together with Retail Marketing and Customer
Able to build productive relationships with the Customer Development Team, Supply Chain, Finance and Marketing groups to implement marketing strategies from Hub; develop and implement shopper programs for the Sub; and achieve business objectives
Proven strong communication skills in order to implement a consumer/shopper activity grid
Financial knowledge (P&L, ROI) to recommend initiatives that bring financial results and understanding the impact on the

Regional Shopper Marketing Manager Resume Examples & Samples

Experience in the Beverage industry
Experience in Bottling
Experience using Siebel
Experience with creating presentations in Microsoft PowerPoint
5 years of Shopper Marketing/Brand Marketingexperience (agency or corporate)
3 years of Consumer Packaged Goods (CPG) experience

Shopper Marketing Manager Resume Examples & Samples

Translating insights and developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper developing retailer custom overlays and integrating equity and customer strategy to deliver best in class shopper programming
Acts as a brand ambassador/steward when developing shopper programming
Translates the brand strategy and positioning into winning shopper engagement strategies and plans. Leads and inspires the development of new shopper engagement models and encourages experimentation with future focuses engagement tools and techniques (across such platforms as digital, social, mobile)
Proactively identifies synergies, develops and executes power of one/food and beverage ("Better Together") marketing programs designed to drive coincidence demand of PepsiCo portfolio with Enterprise retail partner
Proactively influences brand investment strategy to drive demand for PepsiCo portfolio at key Enterprise Retailers
Leads agency briefing and manages all aspects of program development
Drives effective media planning with retailer and brand assets
Leads commercialization of exclusive packaging associated with customer-specific activation
Uses appropriate governance processes to ensure approval and alignment for all aspects of activation. Keeps apprised of brand insights, retail industries and consumer trends and uses expertise to educate Marketing and Sales teams and the channel customers
Establishes clear accountability for funding of each program / event
Promotes superior execution at customer by fully supporting strategy development and program or innovation sell-in with strategic customers and execution partners. Assists with key strategy decks including the annual business planning process
Undergraduate Degree. A min of 5 yrs prior Marketing experience (if Undergrad degree only) OR 2 yrs of prior Mktg experience (if Advanced degree)
Must demonstrate professional maturity-ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
Prior exp leveraging consumer insights to develop effective marketing programs and campaigns. Advanced PowerPoint/Excel skills
MBA with a concentration in Marketing with prior marketing exp within CPG goods. Ability to effectively collaborate, communicate and influence in a matrix environment

Senior Trade Shopper Marketing Manager Resume Examples & Samples

Develops and delivers the retail vision for Turkey and develops short and long-term strategies reading consumer/shopper insights and innovate solutions to develop brand value whilst achieving business results
Leads the trade shopper marketing function in Turkey injecting the marketing perspective to retail activations varying from field promoters to instore visual merchandising through the understanding of shopper insights
Responsible for ‘turning shoppers into buyers’ at each stage of the customer journey within key retailers by creating retailer specific business plans and solutions
Have the responsibility of further developing the Trade marketing strategy for Turkey; managing POSM requirement for Turkey; liaising with the sales and marketing teams and managing the promoters & the promoters’ agencies across Turkey
Develops, implements, maintains and improves trade marketing tools, according to the shopper insights gathered
Advises on the necessary budget and guard the SLA with the supplier, in order to be able to gather distribution and sales information or to get incentive programs in place
Defines the objectives, the activity plan and the budget for the appointed channels taking into account the business plan and marketing strategy
Defines and formulates observations and recommendations for new activities through analysis of sales data, shopper insight and through monitoring the success of the trade marketing activities covering return on analysis measures
Initiates and realizes local trade marketing actions and promotions on the basis of the recommendations, in consultation with business management and category marketing communications, in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel

Associate Shopper Marketing Manager Resume Examples & Samples

Leading the development of the long-term strategy for Clorox global benefit programs
Designing Clorox benefit programs that are market competitive and meet the business strategy, including:Ensuring administrative excellence of benefits operations, including management and guidance of all benefit programs administration
Bachelor's degree in Human Resources, Business or other related discipline
12+ years of benefits experience, preferably in a company with multiple geographies
5-7 years of management experience including development of benefits team
Successful development and execution of long term strategy for benefits programs
Experience successfully leading and driving change preferably within a Fortune 500 company
Experience in leading and managing a benefits committee including senior executives
Excellent analytical skills and effective problem solving skills
Experience in design and administration experience in health and welfare (active and retiree), wellness, 401(k), NQDC, disability, leave and time-off plans
Understanding of defined benefit/cash balance pension plans
Strong understanding and current experience in design and administration of required benefit compliance activities including ACA, HIPAA, SPDs, tax filing requirements, 401(k) fee disclosures, etc
Proven success in effective vendor selection and management
Excellent interpersonal, consultative and influence skills
Proven record working successfully with key stakeholder groups including Legal, Finance, Payroll and Procurement and effective in a matrix organization
International benefits experience and/or broad total rewards experience
Finance or broad HR experience
Consumer products and/or manufacturing industry experience
Experience working in a shared services organization
Advanced degree in Human Resources, Business and/or CEBS certification

Shopper Marketing Manager Resume Examples & Samples

Assist in driving the effort to elevate our in-store presence of our brands within our retailers by providing thought leadership in the area of shopper marketing
Co-manage the relationship with the Shopper Marketing agency to ensure they are delivering top quality work, on time, on brand, and on budget
Partner with Consumer Insights to develop valuable shopper insights that are then leveraged with our retail partners to improve the appliance shopping experience for our consumers
Collaborate with the Digital Marketing team to bring innovative ways to link the in-store experience with the on-line shopping experience
Collaborate with Consumer Marketing Business Unit Leads to ensure that the in-store experience is seamless within the customer journey as consumers bridge between on-line and off-line
Collaborate with HQ Global Marketing Organization Stakeholders
Manage the creation and execution of US developed and factory applied Point Of Purchase materials with our manufacturing facilities
Manage the development and production of Promotional Materials
Work closely with Trade Marketing leads at the Key Account Management level to co-develop retailer specific in-store materials
Manage the In-store budget, Action Plan, Submissions, and Billing

Senior Consumer & Shopper Marketing Manager Resume Examples & Samples

Contributing to and executing the Consumer & Shopper Activation Plan for key categories in New Zealand
Make recommendations for adapting Area and global innovation and leverage BDIs and category strategies for the New Zealand market
Work with NZ supply, NZ sales and NZ finance, to prepare and execute plans to deliver key financial targets including net revenue and market share targets within timescales and budget
Contribute to and implement the annual Activation business plan including category 4Ps, monitor performance and competitor activity and recommend adjustments to the strategy & tactics
Monitor market performance and ensure the successful implementation of plans. Review market share and develop contingency plans when required with the team to align to category strategy
Execute agreed product launches and further contribute by delivering local BDIs
Contribute to and execute effective 4P strategies based on Global Success Models and an understanding of customers, categories and consumers to maximise results
Ensure promotional laws (LSM) are in line with Area and global brand and commercial strategy and are adhered to across the customer mix
Accountable for the consumer marketing & trade marketing budget for the category

Shopper Marketing Manager Resume Examples & Samples

You will brief, and with agency support, develop purchaser programs at the channel, brand and regional level
You will build and develop best in class IPD capabilities at a that will enable us to win in the marketplace
You will responsible for applying category growth frameworks and ensuring they inform our channel strategies and plans through the IAP process
You will ensure that your organization has access to the purchaser insights that win customer support for our growth plans and unlock incremental value for the customer and Bacardi
You will apply the global framework and capabilities to build Purchaser Marketing programs that drive profit and value share
You will be the local expert on Purchasers across channels and how their needs and decisions shape category choice and brand choice across channel segments. You will use this knowledge to gain competitive advantage in converting consideration to purchase
Together with Commercial Development, own and embed IPD capabilities to build the organisation’s capacity to deliver year on year value growth
Build a learning organization by creating a “share, steal and reapply” culture that systematically builds a database of IPD best practices
Work with the Commercial and Consumer Marketing team to build capabilities and sustained ways of working
Ensure implementation of learning and development plans and sustained learning for everyone in your team
Provide timely input on local purchaser and customer dynamics and insights
Experience in Customer Marketing (e.g. Purchaser/Shopper Marketing, Category Management, Sales and Channel Strategy)
Commercial skills gained through hands on Commercial roles
Experience in roles related to understanding customer and channel dynamics
Sales / Marketing experience
Experience within one or more companies that have an established reputation for shopper marketing excellence
Experience in the Spirits and/or overall beverage Industry is a distinct advantage
Mulit-Cultural marketing experience

Shopper Marketing Manager, Convenience Resume Examples & Samples

Excellent communication skills, both written & verbal
5 years of experience in project and fiscal management, including executing a project from start to finish
5 years of experience in Microsoft Excel and PowerPoint
5 years of Shopper or Brandexperience via agency, selling or marketing
3 years of experience analyzing and running reports using IRI or Nielsen and strong analytics including ability to analyze syndicated and internal business reports
2 years of experience with managing direct reports
Bachelor degree, Master degree could be beneficial

Shopper Marketing Manager Resume Examples & Samples

Experience of working with customers across different channels in a consumer-led organisation. Preferably with experience of the Leisure channel
Commercial and category understanding would be an advantage
Strategic thinking and ability to shape a vision, create an annual plan and engage a wide network of stakeholders to deliver that plan in a key customers
Strong interpersonal skills and ability to build strong internal relationships and customer relationships to influence challenge and deliver
Leadership capability
Experience of budget management

Associate Shopper Marketing Manager Resume Examples & Samples

Develop and execute Shopper Marketing programs, in tandem with customer and the cross-functional team, that extend brand strategy and activation platforms while delivering on customer specific insights to deliver profitable volume growth & equity of Unilever brands
Proactively analyze and measure Shopper Marketing programs business results, marketing KPIs, return on investments, industry insights, etc. Additionally identify business building opportunities to set strategy and drive efficient and effective programming
Provide strategy and thought leadership around digital activation and consumer engagement. Elevate Shopper Marketing plans by working closely with the Target merchant and Target marketing teams to drive meaningful ways to reach the Target guest
Program Development: Develop and execute world-class integrated Shopper Marketing Plans at Target for Unilever brands. These events should deliver on the brand Jobs-to-be-Done, drive category growth, promote cross-category conversion & be profitable for both Unilever & Target

Shopper Marketing Manager Resume Examples & Samples

At least 2-3 years’ experience in Trade Marketing and/or similar roles within BAT or another FMCG organization
Ability to influence at a number of levels as well as across functions
Excellent networking skills and relationship building skills
Ability to manage multiple activities
Experience in people management
Strong influencing and networking skills

Shopper Marketing Manager Resume Examples & Samples

Thought leader that architects shopper marketing strategy for customer by defining key problems to solve for customer, shopper and our brands as well as identifying future growth opportunities
Plays key role as member of the Customer team to help manage Joint Business Planning, total priorities, alignment meetings, and customer requests
Inspire agency partners and Program Teams to develop differentiated omni-channel shopper marketing solutions grounded in insights that drive brand conversion
Champion new ways to engage shoppers across the path to purchase, including communication and coordination with regional key account managers
Align customer and internal Program Teams on customer relevant programs & strategies
Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
Provide rigorous analysis of marketing plan results and recommendations for future programming
Minimum Qualification: Undergraduate Degree
Preferred: MBA with a concentration in Marketing
A minimum of 8 years prior Marketing experience (if Undergrad degree only) OR 5 years of prior Marketing experience (if Advanced degree)
Prior Customer management/Account management experience
Creative agency management experience, and expertise developing and executing promotions is required
Ability to successfully manage a matrix environment
Strong Collaboration and Project Management skills

Trade Shopper Marketing Manager Resume Examples & Samples

Experience in FMCG is required
Master degree in Business/ Strategic Marketing direction
3-7 years working experience in FMCG
An ambitious professional with experience in trade marketing, brand management and/ or category management
Experience in online marketing and development of a category visions
A strong communicator preferably with experience in negotiating
A ‘getting things done’ mentality and flexible
A team player that can both execute and take a helicopter view on the business
Stress resistance, able to work with deadlines and challenging targets
Experience in online retail or marketing management
Strong focus on analytics (GFK and Nielsen data)
Native Dutch, fluent in English with a strong preference for knowledge of the French language
Driving license B

Shopper Marketing Manager Resume Examples & Samples

Sets Shopper Marketing direction and priorities aligned to brand, customer and overall communication strategies
Identify key opportunities to engage Shoppers leveraging deep knowledge of all shopper communication channels, including digital, social, and loyalty
Provides leadership and drives shopper marketing initiatives in collaboration with Brand Managers and the Sales Organization
Creates, sells and executes specific account annual shopper plans for lead customers to help deliver annual customer revenue targets drive brand strategies
University Degree – preferred Business/Commerce
3+ years of progressive marketing experience including some shopper marketing exposure/experience
Retailer marketing and account management is an asset
An exceptional leader with ability to create direction while engaging multi-functional teams to deliver breakthrough business results
Marketing strategy expertise related to business grounded Objectives, Strategies & Measurable Goals
Ability to create strong, single-minded creative briefs, and turn those ideas in to meaningful building blocks for our business
Breakthrough communication track record: Brand & Portfolio Promotions, original and adapted advertising, media planning & PR
Proficient at working collaboratively with external agencies
Strong customer/account management experience
Detailed understanding of principles on post analysis and ROI
Demonstrated ability to create timelines and organize teams around complex planning calendars
Demonstrated ability to create and execute Shopper Marketing Strategy & Plans
Strong collaborator across key internal departments (Sales, Marketing, Insights)

Senior Shopper Marketing Manager Resume Examples & Samples

Building strategic relationships with key marketing and merchant personnel
Leading Collaborative Business Planning Growth Shopper Strategies
Forward Planning for Company’s Primary Engagement Center with Customers – KO Lab & Shopper Experience Innovation Center
Advancing Coca-Cola Company Contoured Solutions in collaboration with our customer
Advancing key shopper marketing platforms and capabilities supporting the growth strategies– e.g., messaging, in-store media
Creating compelling Path to Purchase plans (pre – digital, shop – merchandising materials and post – social) to support the designated platforms
Leveraging meaningful shopper marketing budgets to ensure positive return on investment for the customer and TCCC
Leveraging meaningful value added media and bottler resources to support our path to purchase plans driving a positive ROI for all
Advances key shopper marketing capabilities
5 years experience in the consumer goods/beverages industry required; 7 years preferred

Shopper Marketing Manager Category Lead Resume Examples & Samples

Drive /Activate Category and Brand specific plans to facilitate programming at top customers against core JTBD and Innovation, while supporting the extended customer base – ensuring field shopper marketing programs are on strategy
Where applicable, brief, develop and create brand shopper marketing programs for M2S Playbook (for their respective category and for specific scale programs anchored in their category)
Collaborate with Customer Field teams throughout the planning process, supporting cross brand budget management
Facilitate a deep understanding and knowledge sharing between brand and field shopper marketing teams
Represent Shopper Marketing in select Brand inter agency meetings and other key brand checkpoints
Development of Shopper Visual Communication Guide for the category and brands OTIF
Assist in the development of best in class in-store visibility (ISV) assets through applying brand and customer lens for in-line (permanent) and secondary placement, ensuring superior brand experiences
Coordinate research/shopper insights to the upfront planning process to develop category facing strategies for our customers
Own brand compliance with creative guidelines for new executions beyond initial tool kits
Coordinate agency and creative discipline resources (Insights , Multi-cultural, research, ISV) as appropriate & cascade information from their respective category/brands to the TUS team
Ongoing training of field, brand and agency teams driven by high turnover rates
Development and implementation of the shopper marketing plans in the alternate channels, including Baby and Naturals. Responsible for managing the budget and delivering plans that meet the brand JTBD
Demonstrated marketing skills in a digitally connected ecosystem
Ability to develop a 360 marketing plan that includes – among other tactics – using digital channels to drive conversion with SVG products in store and online at major retailers. And explicitly mention that this includes managing an agency partner
Highly organized, able to multi task and communicate with numerous touch points
Ability to oversee and track multiple projects with due dates and varying requirements and priorities
Strong management and team building skills, with successful experience leading cross-functional teams. Experience working with multi functional brand teams environment is a plus

Shopper Marketing Manager Resume Examples & Samples

To form an in depth understanding of their Customer(s), their strategic priorities, a thorough knowledge of their shopper insights and purchase habits. This will ensure all activity and plans are relevant to the Customer and their shopper
To create direct & regular customer contact with the Customer(s) key buying and marketing contacts to help wire together category activity
To take a lead role in creating & presenting pitches to help secure cross category space in store and online
To fully immmerse themself with the Grocery, Discounter, Convenience & Wholesale team based in Leeds
To be able to work directly with the Disney Business Unit Director and commercial managers to help build and execute ELAB and category plans
To be able to work directly with the Senior Commercial Manager – New Business Development to unlock white space potential in Discounters, Convenience & Wholesale accounts
To support the team in delivering Theatrical, Home Entertainment and Franchise campaigns
To liaise with key marketing contacts day to day
To advance Disney’s relationship with key corporate marketing contacts
To lead negotiations with marketing teams and corporate for incremental marketing support
To have a strong understanding of these accounts, FMCG experience and a thorough understanding of the dynamics of the licensing business model
Manager level Consumer or Shopper Marketing experience in either a vertically integrated business or licensed
Success in managing multiple projects and customer plans
Some account management or agency experience preferred
Blue-chip background preferred
Some line management experience is preferred though not essential,

Associate Shopper Marketing Manager Resume Examples & Samples

Responsible for a select number of Shopper Marketing field based programs from start to finish including annual planning, writing agency briefs, customer presentations, overall agency guidance, creative reviews and program evaluation
Collaboration: Develop strong relationships with key marketing contacts at customers as well as Unilever Customer Development Teams to deliver against brand/portfolio objectives
Project Management: Maintain timely flow of reports, program evaluations, proposals and project estimates. Provide point-of-view on appropriate spending against retailer initiated marketing initiatives
Evaluate key Shopper Marketing programs 90 days post program completion. These findings/recommendations should be a comprehensive view of the program performance, ROI, sales results and include relevant market information. These program recaps will be shared with Shopper Marketing, Customer Development, Brand Building and our Retail partners
Agency Management: Manage agency partners ensuring that they are delivering on requirements outlined in briefs and effectively delivering on all account management responsibilities (i.e. program & financial management)
Digital Focus: Work closely with the Digital teams to develop a customized strategy with customers around this space. This includes but is not limited to a scale strategy, tactical activation and sharing timely results of program implementation
Metrics and Analytics: Drive SM analytical work within the team for Digital and core execution

Retail & Shopper Marketing Manager Resume Examples & Samples

Apply brand, shopper, and retailer insights to develop differentiated shopper marketing programs that generate demand along the path to purchase
Work with agency partners and across all Purina internal functions to develop and execute customer specific programs that build equity and drive positive business results at retail
Influence and align customer and internal teams on customer relevant programs and strategies
Fully support shopper marketing strategy development and program sell-in with customer
Develop strong working relationships with Purina internal teams and external customer teams
Provide rigorous analysis of marketing program results and make recommendations for future programming
Primary interface with the customers’ marketing & digital departments
Drive shopper marketing digital innovation, by developing, testing, and sharing results of new applications and initiatives
3+ years’ of experience in Shopper, Retail, Trade, Marketing, Account, Channel, or Brand Management
5+ years’ of experience preferred
Ability to effectively lead, collaborate, communicate and influence concise and relevant messages to appropriate audiences, influencing strategy and business initiatives
Ability to evaluate opportunities and develop actionable plans to address opportunities
Deep understanding of shopper/retail marketing capability and experience in activation with retailers
Creative thinking and problem solving skills
Strong communication skills (strong listening skills, persuasive and professional communicator) are required
Strong analytical ability
Advanced PowerPoint and Excel skills

Kroger Shopper Marketing Manager Resume Examples & Samples

Successfully manage shopper marketing agency relationship ensuring flawless execution of programs through strong project management skills, establishing process, budgeting, creative briefing and score carding against established goals outlined
Manage shopper marketing budget with no overspend with accountability for delivering program ROI, and measurement against objectives
Drive customer engagement through long-range planning and the advancement of sustainable category growth strategies in collaboration with internal (e.g shopper & category insights, marketing, sales) and external customer partners (e.g. 84.51, marketing, and merchandising)
Lead the development of comprehensive Shopper Marketing plans and programs that drive incremental merchandising and deliver category growth utilizing insights and expertise
Present compelling shopper and category stories and solutions to internal and external customers to build support and consensus
Execute “test and learn” shopper activation programs for the organization – share results across Shopper Marketing, Sales and Brand Management
Establish learning plans and conduct pre and post program analysis in collaboration with the Shopper Analytics Manager
Proven ability to manage, motivate, and lead people and processes
Strong creative thinker with the ability to development and activate unique solutions that support the overall strategy
Must have strong command skills with the ability to present and influence at various levels across the organization both internally and with key customers
Possess the ability, confidence and drive to isolate big opportunities and activate behind them
Must demonstrate highly developed project and vendor management skills
Clearly demonstrates the ability to organize and prioritize workload
Solid business acumen
2-3 years of Brand Marketing, Shopper or Customer Marketing or Insights experience

Trade Shopper Marketing Manager Resume Examples & Samples

Possess a Bachelor’s Degree in any discipline ideally Marketing/Business
5 – 8 years of working experience with at least 2 – 3 years in trade marketing field
The incumbent will ideally come from Consumers Goods industry
He/She should be comfortable working with numbers and familiar with the processes in distribution channels
He/She should be a strong team player, working alongside Sales and Marketing teams; at the same time possess the ability to influence and get buy-in from the channel distributors

Trade Shopper Marketing Manager Resume Examples & Samples

Briefing, developing, and executing of POP Materials (hardware & software) to drive shopper conversion
Managing, tracking, and evaluating BLT budget to deliver effective in-store activation
Prioritizing in-store activities in the CO through quarterly activity planning with CMM and KAM, and monthly sales cycle planning (SIOP) with sales team
Organizing new product trade introduction and support sales team in preparing trade presentation, organizing sales conference and trade events
Creating joint Shopper / Co-marketing program with priority customers (jointly with KAM)
Work hand in hand with Retail Excellence team - to increase in store awareness and quality measures of ISE metrics
Selecting, evaluating, & managing 3rd party agencies for BTL design agencies
7 - 8 years of working experience with at least 5 years in Trade Marketing
A Strong People Manager
Preferably comes with fast moving durable goods background
Experienced in managing, tracking, and evaluating ROI on spending
Ability to think from a broad business perspective and strategically and out-of-the box, team player, planning & organisational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth

Shopper Marketing Manager Resume Examples & Samples

Translate consumer strategy into effective Local Marketing Plans (7P) building on insights and shopper & customer understanding
In cooperation with KAM team, Category Manager and Field sales team, secure development and execution of tailored 7P plans for prioritized accounts
Create and customize local trade story for launches and campaigns
Plan and execute point of sales actions (shopper campaigns, shopper communication, secondaries etc)
Set KPIs, follow up and act on gaps to win on the market with prioritized customers off-and online
Provide insight from local markets regarding retailer and shopper dimension and provide input to consumer and/or brand strategy
Plan and manage related budget
5+ years’ experience within FMCG with previous experience from Shopper/Trade Marketing
A genuine business curiosity and a good understanding of Sales, Marketing and Retail Customer perspectives to Shopper Marketing
An analytical mind-set with excellent communication and presentation skills (Swedish and English required)
A drive for result with ownership of initiatives and a can-do attitude
Result oriented with ability to motivate others

Shopper Marketing Manager Resume Examples & Samples

Responsibility of Trade Marketing activities for all SCA Categories, coherently with Sales and Marketing strategy
Provide Sales with promotional guidance on SCA brands per Category, with clear details per Customer Banners
Contribute to deepen promotional expertise within SCA, both on strategic and tactic perspectives, providing results and advices
Manage Post-evaluation ROI analysis on SCA products at customer level and provide clear recommendations
Manage Promo Point Of Sale material
Leverage on Customer and External Data to provide advice on Category Promotional Plans (SCA, Retail Brand, Competition impacts at Category Level)
Customer relationship: support Account Managers on day to day business, concerning Promotional growth levers

Senior Shopper Marketing Manager Walmart Resume Examples & Samples

5-7 years of experience in CPG industry or related field; Shopper Marketing and/or Brand Marketing experience preferred
Proven experience working with Walmart, building customer relationships and developing Brand/Shopper Strategy at retail
Proven thought leader in delivering business-building solutions at retail which drive growth for brands and retailer categories
Strong critical thinking in evaluating marketing mix/ROI and overall budget management
Effective communicator and collaborates with teams
Travel required, ~15%

Junior Shopper Marketing Manager Resume Examples & Samples

In cooperation with KAM team, Category & Trade Marketing Managers and Field sales team, secure development and execution of tailored 7P plans for prioritized accounts
Set KPIs on marketing activities, follow up and act on gaps
Contribute to best practice sharing, networks and projects in the Nordic Region
Ad hoc tasks for Customer Marketing
A high level of creativity and problem solving
Advanced analytical skills and with ability to make projects progress
Self-drive and result orientation which makes you able to act on opportunities and turn them into actions
Strong communicator and ability to build relationships both internally and external
Enthusiastic personality which helps you engage and sell ideas
A team player with strong own drive who likes to work in a fast changing environment
Fluent in English and Danish
Masters degree in marketing
0-1 year of FMCG experience (marketing, sales or student job)
Advanced computer skills in MS Office

Shopper Marketing Manager Resume Examples & Samples

Global and OpCo Category Strategy
Supporting the development of local category strategies (and refresh) and leading the implementation of Global Category strategy and OpCos Category Strategies
Lead and support the market specific category strategy development process (and refresh) for priority categories in priority OpCos
Cross Functional Alignment and Synergy
Proactively drive cross functional engagement with Consumer Marketing and Customer Development at a regional and local level – acting as the lynch-pin between the functions
Contribute to the development of the Global Channel Strategy for new and emerging channels in conjunction with the Shopper Marketing Director and the Global and Regional Heads of Customer Development
Support the implementation of clear best practice channel segmentation, prioritisation and review processes to be utilised by each OpCo globally
Global Shopper Marketing Strategy
Supporting the development of local category strategies (refresh) and leading the implementation of the 3 year Global Shopper Marketing Plan with agreed OpCo’s in your region
Ensure integration of Shopper Marketing insight and plans into country commercial strategies and plans through fostering a deep understanding of the Shopper Marketing practice and a tight collaboration with Category Directors and Customer & SM Managers
Contribute to the establishment of clear best practice process and format for the completion of annual Shopper Marketing plans at OpCo level
OpCo Shopper Marketing Strategy
Lead the implementation of clear best practice process and format for the completion of annual Shopper Marketing plans at OpCo level within your region
Support the implementation of the agreed global Shopper Marketing training programs within your region – providing clear feedback on the needs and requirements of the OpCos in your region as and when required
Support the development of Shopper Marketing strategy by OpCo within your region, ensuring alignment with the principles of the Global Shopper Marketing strategy
Shopper Insight
Support the identification of key regional and OpCo requirements (within your region) for Shopper research and ensure appropriate resource budget is allocated accordingly
Align regional consumer and shopper research priorities with Consumer Marketing
Customer Development
Engage personally as a category, channel and shopper expert at senior levels within the Customer as required within your region / at local OpCo level
Contribute to the development of a strategic partnership between FC and key (selected) regional retailers by

Shopper Marketing Manager, Target / Dollar Resume Examples & Samples

5 years’ relevant experience (brand management, agency, shopper marketing, consumer promotions, sales)
Has a deep understanding of the retailer/category/shopper which is used to take full advantage of the shopping environment
Partners with Customer Strategy/Insights to understand new opportunities to drive growth with a foundation in the Experience Journey
Partners with Customer Strategy/Insights, Sales team and Brand teams to develop robust co-creation ideas that are customized to the retailer strategies and shoppers. Collaborates with customers to create strategies that are mutually beneficial
Identifies and exploits opportunities for e-commerce, promotions, omni-channel and digital content through personalization for brands/categories
Works closely with Category team to develop and drive creation of integrated brand and shopper connections toolkits
Drives alignment of the trade channel strategy to category and brand growth priorities, providing guidance for in-store and online retailer execution
Identifies meaningful brand and cross-category strategies and leads the team to drive better execution in store and with online retailers
Brings our brand strategies and shopper claims to life in store and online so they resonate powerfully and inspire the required shopper behavioural change
Champions the use of appropriate measurement tools/frameworks to ensure focus on the right KPIs to continually drive learning
Champions the appropriate and effective use of the Visual Brand Language across all in store, omni channel and online retailer elements of the marketing activation plan

Shopper Marketing Manager Resume Examples & Samples

Integrate shopper insights, customer marketing objectives and Earthbound Farm brand plans into a cost effective integrated shopper marketing programs
Become the Earthbound Farm “expert” on assigned WhiteWave Foods(WWF) customer’s marketing strategies and plans in order to align marketing programs to meet customer’s goals and objectives
Partner with the Senior Customer Marketing Manager and the VP of Marketing to identify brand objectives & strategies to build Earthbound Farm’s Shopper Marketing plan
Collaborate with key customer development team members to plan, develop, budget brand shopper marketing programs based on Customer strategies & objectives
Provide direction to internal and external creative partners for program development, design and production of applicable shopper marketing materials
Responsible for all phases of Shopper Marketing program development, execution, budgeting and post promotion analysis of individual shopper marketing programs
Serve as the key liaison between marketing team, customer development team and customers for the development of shopper marketing programs in the Western US
Bachelor’s Degree in marketing, business or related field
A minimum of four (4) combined years of marketing, sales, agency, sales, customer, and/or retailer-facing experience; 2 years in the produce industry preferred
A minimum of two (2) years of working with and applying custom shopper insights to actionable in-store marketing applications
Possess marketing savvy and is a strategic thinker able to help translate business initiatives into shopper facing activation
Organized, self-directed and motivated. Able to work with little direction
Strong multi-tasking ability; must be able to switch from one initiative to another quickly and effectively
Computer skills – Microsoft Office skills (Excel, Word, Outlook, PowerPoint) required
Excellent budget management skills

Shopper Marketing Manager Resume Examples & Samples

This is a 1 Year Contract **
Ability to work a strategic as well as executional level
Ability to work across and manage the needs of multiple stakeholders at all levels of management (manage internal, customer & third party relationships)
Strong analytical skills utilizing a variety of sources of data to generate insight and actionable recommendations
Proven business acumen in understanding key competitors, retailers, and effective market tactic
Experience in management, budgets, P&L’s & customer financial metrics
Working knowledge of Nielsen and retailer POS systems such as SDM Toolbox/Walmart Retail Link
Ability to effectively articulate company’s values and vision
Strong computing skills such as Excel and PowerPoint
Strong communication skills, both verbal and written
Ability to manage multiple projects in tight timelines
Bilingualism (French/English)
Bachelor’s Degree in Business Admin, Marketing or related field
3-5 years experience working in consumer packaged goods, with an emphasis on insight management
Lead development of shopper marketing strategies on core brands in consultation with key stakeholders (retailers, shopper marketing agencies as well as internal stakeholders)
Lead the development & execution of innovative, retailer-centric shopper connections programs, working closely with key retailers, shopper marketing agencies, & marketing/sales teams
Manage program execution including agency connections brief, creative development, claims and regulatory approval
Understand and leverage key retailer assets: SDM Optimum, PJC, Air Miles, LCL AMP, PC Points Plus, retailer digital sites
Mine global and local resources to enhance key stakeholder (internal & external) knowledge of the shopper (barriers, habits, trends etc)
Application of business case discipline: pre/post program evaluation of key shopper programs, understanding of key metrics/measurements the program delivers as well as its return on investment
Build & maintain relationships with customers to drive collaboration in the development of long term growth strategies for GSK brands and retailer categories
Actively participate in the annual commercial planning process
Provide key inputs into the new product launch plans
Special projects as required

Shopper Marketing Manager Resume Examples & Samples

Ability to understand the Retailer and key Brand opportunities in order to build strategic programs that deliver wins for PepsiCo Brands, Dollar General and its Shoppers
Collaborate with the Program Teams for the development of key program creative as well as delivering successful launches of innovation. Responsible for ensuring alignment with Dollar General's key strategic imperatives
Keeps apprised of Brand insights, Retail industry and Consumer trends. Uses expertise to educate Marketing & Sales teams
Establishes clear accountability for funding of each program
Prior experience leveraging Consumer/Shopper insights to develop effective Marketing programs and campaigns

Trade Shopper Marketing Manager Resume Examples & Samples

Bachelor of Business Administration or related disciplines
At least 8 years working experiences highly related in 3C business is preferred
Be able to work under pressure, fast paced and cross functionally communication
Excellent interpersonal skills with strong adaptability in a dynamic environment
Be a quick learner and good at data analyzing and having creative mindset

Shopper Marketing Manager, Platform Programs Resume Examples & Samples

Ability to flex between creativity / big ideas and practical, commercial reality of what it takes to execute in a complicated, regulated marketplace
Must be able to build relationships and influence decisions internally and at our key customers
Must have the ability to convert insights into executable shopper marketing programs
Proven success in developing shopper marketing programs
Proven ability to project manage a large scale, complex initiatives from concept thru execution
Sales/marketing experience with major CPG companies and/or agency experience a plus
Strong influencing skills (presentation and communication)

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