Shopper Marketing Manager Cover Letter

In response to your job posting for shopper marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for shopper inputs in the development of marketing plan with Category Marketing Manager (CMM) and Account Plan with Key Account Manager (KAM).

Please consider my experience and qualifications for this position:

• Influencing Skills in both a European and Asian cultural setting
• Experience analyzing and interpreting conflicting results from various data sources
• Exceptional digital writing and editing skills
• Experience with web analytics and performance metrics reporting
• Passion for content, media, marketing, and the Internet
• Demonstrated success in managing change
• Knowledge of HTML and experience with popular content management systems (Drupal, Convio, Kintera, ) preferred
• Basic Adobe Photoshop skills preferred

Please consider me for the shopper marketing manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for guidance to sales and shopper marketing teams on stocking priorities that ladder to strategic brand and channel priorities.

Please consider my qualifications and experience:

• Leading and managing Shopper budget planning process to ensure customer opportunities are integrated into plans
• Managing Shopper Marketing agency retainers/budgets/hours along with reviewing agency briefs prior to work starting and staying involved in agency presentations to ensure work is connected back to Business Unit strategy
• Developing turnkey Shopper programs to support Tier III and IV customers with a menus of standardized programs
• Developing commercial plans to support Business Unit and customer strategic priorities
• Coordinating with field Shopper Marketing to understand key customer opportunities and bring customer voice to Business Unit
• Strong CPG brand marketing experience in the areas of shopper marketing, brand marketing, sales, promotion or communication strategy/plans combined
• Previous project management experience, coordinating projects cross functionally
• Developing and implementing all strategic shopper marketing strategies through retailer collaboration to help deliver total business plans

I am excited to be applying for the position of shopper marketing manager. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for solid recommendations to the retail team on how to spend the trade marketing budget, based on both short and long term business & brand goals.

Please consider my experience and qualifications for this position:

• A working understanding of the principles of shopper marketing
• CIM Qualified strongly preferred
• Leading, coordinating and executing programs and tactics along the path to purchase to enhance the Shopper Marketing Activation team performance
• Leading execution of assigned Core National Shopper Marketing Programs
• Leading execution of all shelf media and in-store sampling for the organization
• Leading and executing the National Coupon Plan for both Shopper Marketing and Brand
• Supporting the execution of shopper activation plans across assigned retailers
• Driving Shopper Marketing innovation by developing, testing and sharing results of new vehicles and initiatives

Please consider me for the shopper marketing manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for financial data and analysis to support the shopper marketing organization in making decisions that will help develop and deploy key shopper insights and strategic shopper selling platforms/programs.

My experience is an excellent fit for the list of requirements in this job:

• Completing pre and post analysis of programing
• Strong analytical skills and a high proficiency in excel, word, and powerpoint
• Breakthrough communication track record both verbal and written
• Connects and converts insights into actions by linking consumer marketing with shopper insights and trends in an integrated manner and works with the customers to increase baskets penetration and drive profitable sales with our portfolio
• Leads the development of the shopper marketing strategy in specific customers, focused on Immediate Consumption, to impact the shopper at the point of sales linked to specific metrics
• Works closely with the customer development team and the bottler to develop the right experiences at the point of sales ( asset placement, value added activation, cross category activation, shopper driven category management , experiential sampling, thematic activation) to impact positively the shopper linked to specific metrics
• Works through Knowledge & Insights and Franchise Operations teams to drive revenue growth in different customer formats and channels linked to shopper needs and our brand portfolio
• Develops the understanding of the connection between our portfolio and shopper during the shopping trip through transformational activation in different activation points

I would like to submit my application for the shopper marketing manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for thought leadership to the organization and regularly interact with the VP of Marketing and VP of Sales on matters concerning retail marketing programs.

My experience is an excellent fit for the list of requirements in this job:

• Demonstrates GM/Enterprise Mindset
• Leveraging and Integrating Resources (Teamwork)
• Marketing strategy and execution
• Proven experience in guiding, supporting and influencing sales organizations and leading and developing cross-functional teams to ensure excellence in execution
• Experience in leveraging overall brand objectives to design and deliver impactful sales executions
• Identified the big picture and prioritize actions against it
• Act as liaison between field shopper marketing managers and Brand Team to identify new opportunities to gain share within base business, new customers/accounts & strategic pillars
• Provide coaching and mentorship to Field Shopper team, Brand team and agency partners