Partnership Marketing Manager Cover Letter

In response to your job posting for partnership marketing manager, I am including this letter and my resume for your review.

Previously, I was responsible for marketing leadership to develop and drive annual and LRP brand marketing plans for Maidenform, Bali and Playtex, supporting brand sales, growth and equity objectives.

Please consider my qualifications and experience:

• Knowledge of buying and merchandising principles which underpin Walmart.com strategic growth plans
• Able to manage many, varying, internal and external relationships (often with slightly differing priorities!)simultaneously while providing an excellent level of service
• Manages annual plan(s) for key segments
• Understands display and performance ad products/models, current targeting models, and details of digital and retail-media reporting capabilities
• Developing creative documents, marketing materials, reports, communication pieces
• Examples of activating complex entertainment marketing programs and tangible results across agency, team, media, corporate or non-profit environments
• Successfully work on multiple projects at once
• Manages and/or influences development and implementation of Customer Acquisition marketing initiatives/programs for US/CA Merchants, Dealers, and/or Cobrand Partners using multiple channels including direct mail, in-store collateral, email, and online marketing

In response to your job posting for partnership marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for leadership, strategy, and vision for tracking and measuring the results of CRM (email and direct mail) campaigns, providing results and key insights for future strategy.

Please consider my experience and qualifications for this position:

• Ensures Partner satisfaction with marketing strategies and campaign execution across both Acquisition and Customer Management initiatives
• Interacts with Partners' senior management through presentations, recommendations, negotiations, and regular meetings
• Works closely with Account Management team (and other internal groups such as Finance, Operations, Credit, Risk) to ensure comprehensive marketing plans are developed and implemented for each partner
• Provides input and oversight into defining and ensuring adherence to the overall customer experience
• Manages overall RCS promotional marketing budget to ensure proper utilization and optimization
• Supports Business Development team by providing Marketing and Product Development strategies for potential Partners
• Manages RCS Advertising campaigns to generate awareness of and interest in RCS's financing programs
• Manages cross-business unit projects, as appropriate

In response to your job posting for partnership marketing manager, I am including this letter and my resume for your review.

Previously, I was responsible for marketing content creation leadership to drive annual and LRP brand marketing plans for Maidenform, Bali and Playtex, delivering brand sales, share growth and equity objectives.

Please consider my experience and qualifications for this position:

• Interacts directly with Partners through presentations, recommendations, negotiations, and regular meetings
• Evaluates effectiveness of marketing programs and creates strategies to improve future initiatives
• Works closely with Account Managers (and other internal groups such as Finance, Operations, Credit, Risk) to develop comprehensive marketing plans for each merchant, dealer and/or cobrand partner
• Coordinates development and implementation of Public Relations Strategy for assigned Partners
• Manages external vendors (creative agencies, print and production vendors)
• Provides Senior Management with regular updates on marketing campaign performance
• Manages promotional marketing budget for each assigned Partner to ensure proper utilization and optimization
• Manages cross-business unit projects, as appropriate, such as Annual Customer/Merchant/Dealer Satisfaction Survey, RCS Advertising program, Change-In-Terms mailings

I submit this application to express my sincere interest in the partnership marketing manager position.

Previously, I was responsible for recommendations to Manager & Sr Manager of Partner Marketing to develop and execute on successful digital (email, banner, retargeting, search) and print (mail inserts, direct mail) strategies.

My experience is an excellent fit for the list of requirements in this job:

• Mentors/supervises less seasoned team members
• Contributes to development of overall division goals
• History of successfully partnering with e-tailers and consumer focused brands
• Familiar and comfortable with global markets including North America, EMEA and South America
• Strong business acumen in relationship building, co-marketing and product marketing
• Proven results in hitting aggressive business development targets and making an impact to the bottom line
• Works well with internal/external partners
• Manages team of Marketing Managers supporting all RCS Partners (Merchants, Dealers, and Cobrand relationships)

I am excited to be applying for the position of partnership marketing manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for insights and input into CRM email planning and Digital marketing to ensure holistic and cohesive approach to activations.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Excellent project manager that can manage many complex projects and competing priorities
• Creative and relentless in the approach to improve the overall customer experience
• Experience in Partner Marketing, Client Management or Relationship Management
• Experience building out contractual partner agreements and documents
• Demonstrated success accelerating scale & business growth through key business partnerships
• Manage Tourism Boards, Airport and other Partnerships
• Communicate with key internal stakeholders to ensure that all respective marketing campaigns for assigned regions are fully integrated across the business
• Lead projects with IT to create workflows and automation of process