Institutional Marketing Manager Cover Letter

I would like to submit my application for the institutional marketing manager opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for subject matter expertise to key stakeholders (IT, Marketing, and Sales) for ongoing product support.

My experience is an excellent fit for the list of requirements in this job:

• Marketing delivery via sales, print and online channels
• Exposure to analysis and measuring the effectiveness of collateral
• Interest in asset management with an appreciation of products, customers and competitors
• Strong PC skills, with emphasis on Microsoft Office and research-related or programming tools (VBA, Bloomberg, R)
• Industry expertise – Solid knowledge of asset management strategies/products in order to effectively drive content creation
• Partnership– Leading (through influence) colleagues throughout JPMAM on programs and materials development including - sales, product, market strategy, market research, design
• Proven marketing campaign management experience, ideally with a strong digital bias
• Marketing automation & CRM platform experience a distinct advantage

In response to your job posting for institutional marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for timely and accurate communication to key stakeholders including but not limited to Academic leadership, Lead Gen, CRM, Enrollment, Product Management, and Business Development to ensure awareness of and participation in all marketing initiatives.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Significant institutional marketing experience within the financial services industry, including direct contact with distribution and in-depth knowledge of the distribution process
• Broad institutional marketing experience in fixed income, equity, multi-asset and alternatives platforms
• Deep market knowledge of the global asset management industry and deep understanding of the institutional client segments investment strategies, key regulatory trends and industry trends
• Strong understanding of the institutional sales and client retention process
• Thorough understanding of compliance requirements in Asia for the institutional marketplace
• Excellent communication (verbal and written) and group presentation skills
• Demonstrated success identifying and developing partnerships and strong relationships within the institutional client segment at the regional and global levels
• Annual Attestation (Knowledge and Competence in-scope roles only)

I would like to submit my application for the institutional marketing manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for authoritative advice and guidance to key stakeholders on all aspects of procurement and ensure compliance with procurement guidelines.

Please consider my qualifications and experience:

• Confident self-starter that seeks to get the job done unprompted
• Trustworthy, diligent & personable team player that peers want to work alongside
• Great interpersonal skills that quickly enable strong relationships with key business partners
• Verbal, written and visual communication skills that ensure colleagues to take notice
• Unerring accuracy and attention to detail that inspires confidence
• Entrepreneurial mindset to define and continuously improve on the effectiveness of our campaigns
• Global citizen who can work across cultures and countries
• Demonstrable attributes to lead projects, refine marketing messages and develop nuanced product knowledge, and build strong relationships with other teams and cross functional business groups

I am excited to be applying for the position of institutional marketing manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for reporting and analysis of marketing activity to the NCM Marketing Manager and with key business stakeholders.

Please consider my experience and qualifications for this position:

• Experience with institutional asset management segment preferred (understanding of fixed income, equity, and asset allocation concepts preferred)
• Expertise with content management and CRM software
• Investment and Capital Markets industry knowledge an asset
• CFA designation or progress towards it is highly preferred
• Creative and effective writer and storyteller
• Highly consultative and client-focused, strong problem-solving skills
• Attention to detail while meeting multiple, competing deadlines
• A passion for the company’s mission and culture to help others

Please consider me for the institutional marketing manager opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for marketing consultation and subject matter expertise, becoming the trusted advisor to key stakeholders – internal and external.

My experience is an excellent fit for the list of requirements in this job:

• Strong marketing generalist with strategic planning, copywriting, digital, web and event background
• Comfortable with technology, especially Salesforce and Pardot (or other marketing automation software)
• Self-disciplined with proven work-from-home experience
• Deep knowledge of the retirement and defined contribution industries
• A supportive, international and collaborative marketing team
• An entrepreneurial working environment where ideas are encouraged and strong cases get supported
• An opportunity to pioneer solutions for our industry that positively impact our organization and clients
• A marketing organization that drives the digital agenda