Display Marketing Manager Cover Letter

Please consider me for the display marketing manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for strategic planning and implementation of campaigns across multiple platforms, including search engine optimization, social media channels, display advertising, video, mobile, and traditional marketing.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Strong skills in MS Excel preferred
• Highly analytical and looking to drive impact in a high growth business
• Driven to continuously meet challenging business goals
• Is energized by the idea of working in a fast-paced, ever-changing & fun work environment
• Experience managing self-service DSP campaigns and aligning display and marketing strategies with bid strategy and optimization execution
• Demonstrate an expert-level understanding of digital data tracking, spanning site-side and ad-side (tag management, conversion/event tagging, ad tagging)
• Track record of managing, launching and delivering ROI based marketing programs
• Extensive knowledge of Display ad networks, platforms and supporting technologies/vendors

I would like to submit my application for the display marketing manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for analytics and insights that inform decision making across the website and all marketing channels, including Direct Mail, Email, OneView and Internet/Mobile.

Please consider my experience and qualifications for this position:

• Achieving Display programmatic & Paid-Social marketing performance goals for new customer acquisition, customer lifetime value and driving revenue
• Self sufficiently finding optimizations and debugging issues with advertising partners through the use of Excel, Tableau, Splunk, Google Analytics, and/or SQL
• Working with external partners on ongoing campaign optimizations
• Building performance score cards and report on performance to plan, working with internal stakeholders to help drive success
• Supporting other vertical Marketing teams to help drive success of integrated, cross marketing campaigns
• Managing internal accounting and partner payment processes
• Completing day to day updates needed to ad copy or campaign set-up for campaigns generated by programmatic advertising systems
• Proven success applying rigorous, financially-rooted decision-making practices to guide business and engineering efforts to achieve success

I am excited to be applying for the position of display marketing manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for data driven business intelligence through tracking and analysis of website performance and results of online marketing initiatives.

Please consider my experience and qualifications for this position:

• Analytical and results oriented and comfortable creating and analyzing financial analysis documents such as P&Ls, ROI calculators, search planning documents and customer acquisition and value management documents
• Experience with both hands-on and agency-managed programs is preferred
• Experience working in cross-functional environment, managing multiple critical tasks with competing priorities
• Experience leading in the development, optimization, execution, and validation of key marketing program(s)
• Strong organizational skills with an obsession to detail and quality
• Understanding of customer lifetime value and cohort analysis preferred
• Supports the strategy, execution, optimization and measurement of Sears & Kmart Display Retargeting programs on a daily basis to ensure achieving results to plan
• Analyzes and optimally manages millions of dollars of annual marketing spend

In response to your job posting for display marketing manager, I am including this letter and my resume for your review.

In the previous role, I was responsible for professional-quality content for secure online/mobile banking interfaces, responsive websites, mobile apps, online lead/application forms, marketing pages and other cross-channel websites and user interfaces.

Please consider my qualifications and experience:

• Develops insights and actions to drive positive ROI based on qualitative and quantitative analytics
• Understands and analyzes basic customer preferences and motivators to drive new and innovative member experiences across programs
• Works with the research, analytics, and web development group on making improvements to drive profitable performance of the channel online and offline
• Influences innovation & identifies new opportunities by staying up to date with latest marketing trends and technology
• Some experience using site analytics platforms, such as Adobe Analytics (formerly Omniture Site Catalyst), Omniture, Domo and Google Analytics
• Some experience in measuring performance based on different attribution models online & offline, such as Last Touch, Multi Touch & Incrementally
• Proven results in growth marketing across social, digital, and programmatic media
• Technical knowledge of tracking, tooling, experiment design and implementation

In response to your job posting for display marketing manager, I am including this letter and my resume for your review.

Previously, I was responsible for specific expertise on measurement techniques (e.g., test/control design), metrics, MROI tracking, attribution of impact across multiple cross-channel marketing activities, and optimization of marketing investment allocation.

My experience is an excellent fit for the list of requirements in this job:

• Understanding of display advertising, paid-social (preferably platforms as Nanigans, Kenshoo or 4C), Google Adwords, Ad exchanges, Mobile App Install, RTB bidders, DSPs, SSPs, DMPs, with a sound understanding of Attribution-models and Customer lifetime value
• Strong intermediate to advanced Excel skills (dashboards, v-lookups, pivot tables)
• Interpersonal, relationship management skills to navigate matrix environment
• Attention to detail and passion for quality
• Strong oral, written communication skills to influence stakeholders and align on unifying direction
• Experience using a marketing automation platform (Pardot preferred) to create, launch and optimize multi-touch lead nurturing campaigns
• Proficient using web analytics platforms (Google Analytics and Omniture preferred)
• Experience with landing page and webpage UX and conversion optimization