Director Brand Resume Samples

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L Hand

Loy

Hand

48619 Elaina Circle

Dallas

+1 (555) 403 2129

48619 Elaina Circle

Dallas

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p +1 (555) 403 2129

Experience Experience

Philadelphia, PA

Director, Brand Operations

Philadelphia, PA

Lindgren-Kunze

Philadelphia, PA

Director, Brand Operations

Own agenda development and provide support for brand workshops with key executives
Manage and develop one direct report
Develop and lead strategic planning process with relevant departments to determine key development action steps in order to optimize GBSC timeline on projects
Develop tactical plans to recoup lost time in the development of new projects and to resolve any issues
Direct and delegate all International work requests. Determine best course of action, and dispatch to the various departments, creating timelines and obtaining necessary approvals
Direct all trafficking and routing of creative assets, ensuring timelines are met, and working with Creative team to prioritize workload to attain goals
Work with Marketing and Creative to develop strategy for 360 comprehensive campaign plans and calendars

Boston, MA

Director Brand & Digital

Boston, MA

Lehner Group

Boston, MA

Director Brand & Digital

Share in the responsibilities associated with establishing and overseeing the social community management activity within the organization
Establish SOWs and clear guidelines for our agencies to produce work on time and under budget
Establish and oversee the implementation of the organizational marketing content strategy via management of an agency and internal teams
Establish new agency relationships and manage them not only on a day to day basis, but also at more strategic senior level
Provide overarching schedules for all brand & digital initiatives for the organization
Producing reports to show effectiveness of campaign activity
Present the strategic initiatives to C-level internal audiences and many external audiences

present

Philadelphia, PA

Director, Brand & Category Development

Philadelphia, PA

Weimann, Bayer and Mertz

present

Philadelphia, PA

Director, Brand & Category Development

present

Develops, plans and conducts training on selling techniques for the organization's products and/or services for sales consultants and reseller partners
Liaises with marketing teams to determine competitive pricing
Participates with marketing in the development of marketing programs
Participates in the development of merchandising and promotional activities of the brand/category, ensures execution and monitors the output
Develops an in-depth technical, sales and marketing knowledge of the brand/category
Manages a team of product champions (sales managers), responsible for the development of training curriculum, content and delivery
Ensures alignment between sales management/consultants and marketing teams

Education Education

Bachelor’s Degree in Communications

Emory University

Bachelor’s Degree in Communications

Skills Skills

Strong technical knowledge of garment construction and manufacturing methods
Excellent ability to handle complex projects to meet deadlines
Understand complexities and challenges of the business. Strong ability to identify root cause and create optimal path forward
Excellent ability to make effective and persuasive speeches and presentations to all levels of the organization
Strong MS-Office skills (Word, Excel, PowerPoint)
Proven record of leadership and accomplishment in a multi-national environment
Fluent English (verbal and written), Japanese an advantage
10 years progressive work experience in the Apparel industry, specializing in Product Development, Sourcing and/or Materials or directly related field with appropriate management experience

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Managing Director, Brand Originations Resume Examples & Samples

Grow book of business by managing the sales process including prospecting, making sales calls and presenting features, advantages and benefits of products in order to close new customer deals
Forecast sales opportunities and execute sales strategy to ensure that growth and profitability are achieved/exceeded
Lead the Brand Originations relationship by developing strong prospect relationships with franchisee decision makers
Analyze the assigned segment to determine sales growth potential and ensure adequate coverage to reach targets
Establish employee performance goals, measurements and partnership to obtain results
Lead and manage a team of brand originations sales professionals to deliver business sales volume and net income objectives Identify and hire top talent and build bench strength for future sales reps/leaders
Partner with direct reports to developing investment ideas and opportunities for an assigned target market, and limited non-strategic portfolio assignment
Provide counsel to team members on appropriate loan structures; provide strategic direction throughout the closing of new business loans and limited amendments/restructures
Assisting other team members in transactions to meet the overall new business targets of the team including deal referrals, support with sponsors, introduction of new product ideas, etc
Develop strong working relationships with all key cross-functional groups, i.e., Risk Management, Capital Markets, Legal, Audit, etc
Identify/hire top talent professionals and build bench strength for future sales leaders
Bachelor's Degree and (10+years) related financial services experience including
Direct Sales, Risk, Finance, Audit and/or Sales Database Management experience (or a high school diploma / GED and a minimum of 8/12 years of financial services experience including roles of progressive responsibility)
Experience managing large, complex teams
Experience with planning and forecasting budgets or forecasting experience with GE/Business Planning Sessions
Strong knowledge of financial statement analysis
Strong industry credibility/knowledge and contacts
Experience leading transaction teams and working in a matrixed environment
Proven critical thinking and problem solving skills
Deal skills: Prior experience leading transaction teams; experience in cash flow analysis, collateral analysis, financial analysis or loan operations/ closing
Strong credit and underwriting background including formal credit training or direct underwriting experience
Analytical capability: strong ability to analyze and evaluate data, formulate accurate conclusions and develop actions plans accordingly
Legal documentation: Prior experience evaluating legal documentation
Collaboration skills: Works effectively in cross functional and matrixed team environment
Communication skills: Clearly articulates view point verbally and in writing, fostering confidence when sharing/ presenting information
Prioritization skills: Balances workload and prioritizes effectively. Able to manage self and time to meet commitments
Ability to travel 50%

Director, Brand Loyalty Williams Sonoma Resume Examples & Samples

Develop, implement, and manage the loyalty program for the Williams-Sonoma Brand
Coordinate loyalty efforts across all channels and functional areas to integrate loyalty into all marketing programs; manage program to meet or exceed goals
Manage relationship with key external providers including credit card issuers and network providers
Lead cross functional efforts across Marketing, Creative Services, Stores, E-Commerce, and Merchandising to support the loyalty program and achieve the program's goals
Assist in managing the creative development process for loyalty programs
Develop a comprehensive training program for retail and direct-to-consumer channels for the loyalty program
Manage monthly sales and costs forecasts and oversee monthly invoice accruals; develop annual sales & cost budget
Act as key liaison in the development of programs that interact with loyalty team
Oversee and conduct analysis and insight to manage the success of the program
Analyze competitive marketplace and follow trends
Communicate results to brand partners and Executive Leadership
Oversee and develop direct reports
Seven to ten years experience in a multi-channel business environment
Five to eight years management experience including demonstrated effectiveness in staff development, team building, client/vendor relations, negotiation & persuasion
Customer relationship marketing, brand loyalty experience and co-branded / private label credit card experience required
Significant project management experience
Undergraduate degree in Marketing, Business or Finance; MBA preferred
Strong understanding of direct marketing principles and Internet-based consumer behavior
Proven analytical, business planning, strategic planning and leadership skills
Proven ability to translate analytic data into strategic ideas
Excellent written and verbal communication and presentation skills
Demonstrated success in the management of people and very strong leadership skills

Director, Brand Advertising Resume Examples & Samples

Serve as a passionate steward, advocate and gatekeeper for the TCF brand. Champion a renewal and refinement of the Brand’s strategic positioning, derived from a data-based understanding of key TCF customers and competitors, as well as an understanding of an ever-changing competitive, technological, financial, and regulatory environment
Utilize market data, consumer research and insights, and competitive intelligence to help identify new opportunities and needs in the market that support the expansion and customization of existing products/services, the introduction of new products, and customer segmentation initiatives that will drive incremental revenue
Collaborate cross-functionally within the group and with all relevant constituent groups across the organization to ensure delivery of an unparalleled banking experience that reflects and communicates the essence of the brand and differentiates the brand from others in the market-- end to end
Oversee the management of agency relationships for advertising in all forms of traditional marketing across all lines of business and channels, and for all segments
Lead team of marketing professionals to build marketing capacity through training employees in best-in-class channel processes and disciplines. Provide overall staff management for direct reports, including recruiting, performance coaching and developing team members
Work to improve TCF’s competitive position, penetration of target markets and segments, and drive achievement of market share, revenue and profitability objectives while ensuring compliance with all relevant regulatory standards and guidelines
Prior management experience; strong coach and developer of people. Experienced at identifying opportunities where mentoring and leading by example will foster leadership at the next level
Strong marketing foundation and experience in marketing and brand advertising
Must be able to influence and partner with leaders at all levels of the organization, enterprise-wide
Broad-base of leadership experience to draw upon in the development of strategic initiatives as well as building relationships and synergy enterprise-wide
Strong aptitude for understanding and applying quantitative and qualitative information as the basis for decision-making, influence, prioritization and identifying the need for change
Strategic and critical thinker who executes effectively and gets results
Excellent communication skills – both written and verbal
Experienced and skilled presenter to a variety of audiences
Experience in all forms of advertising and who has managed an experiential brand
Depth of experience in customer experience design, operations, and product P&L ownership
Experience managing a set of products or services through all aspects of revenue and expense associated with delivering the products or services that includes product, promotion, price, place and people

Senior Director Brand Operations Resume Examples & Samples

Set and execute strategic development direction for product creation for all assigned segments of the adidas business
Drive the development strategy for Sport Performance and Sport Style brands by balancing, where appropriate, unique calendar needs and global program alignment
Ensure that product is finalized according to market needs in terms of timing, costing, product specification and product integrity
Structure and manage the organization to ensure that the team keeps the highest emphasis on creating the best product (Quality/Innovation), providing a high price/value relationship and on-time to market demand (Management Performance)
Design, develop, and implement customized processes that support divisional and category specific needs
Continuously explore and implement new systems and technologies that make product development faster, more efficient and more effective while elevating product integrity
Drive strategic alignment with marketing and design to achieve shared business targets, in a committed and successful cross-functional team environment
Work closely with the Sourcing Organization to establish a seasonal development strategy and work actively on the product development allocation based on quality, delivery and price
Ensure organizational efficiency through effective motivation, delegation and proper development of the respective team
Build up and develop the team (objective setting, assessments, training, development), foster productive cross-category cooperation within the greater department
Manage and operate the departments within the agreed budgets
Continuously monitor and evaluate team workload and organizational efficiency with the support of IT-systems, data and analysis and team feedback and makes appropriate changes in order to meet business needs
Strong technical knowledge of garment construction and manufacturing methods
Excellent ability to handle complex projects to meet deadlines
Excellent ability to make effective and persuasive speeches and presentations to all levels of the organization
Understand complexities and challenges of the business. Strong ability to identify root cause and create optimal path forward
Proven record of leadership and accomplishment in a multi-national environment
Ability to travel, domestic or international, as required
Fluent English (verbal and written), Japanese an advantage
Strong MS-Office skills (Word, Excel, PowerPoint)
Undergraduate university degree
10 years progressive work experience in the Apparel industry, specializing in Product Development, Sourcing and/or Materials or directly related field with appropriate management experience

Director, Brand Operations Resume Examples & Samples

Develop and lead strategic planning process with relevant departments to determine key development action steps in order to optimize GBSC timeline on projects
Responsible for the timeline management and trafficking of all projects and material requests throughout the Brand
Manage and develop one direct report
Work with Marketing and Creative to develop strategy for 360 comprehensive campaign plans and calendars
Work with all departments to obtain current information on ever-evolving projects and direct and determine next steps, actions and communications needed in order to keep projects on time
Responsible for the follow-up on progress of projects from ideation stage to all final production turnover. Ensure that design, production and copy routing dates are met and that the final deliverables are on time
Partner with Creative, PD, Marketing & GBSC leads to ensure all new launch timelines and needs are met
Direct all trafficking and routing of creative assets, ensuring timelines are met, and working with Creative team to prioritize workload to attain goals
Direct and delegate all International work requests. Determine best course of action, and dispatch to the various departments, creating timelines and obtaining necessary approvals
Develop and execute the launch timeline to support the Corporate Calendar achieving cross-functional acceptance from the appropriate Business Units including Marketing, Packaging, Products, Design, Media, Art, Sales, Salon, Creative and Brand Services
Responsible for strategic planning related to Media schedule and shoots, ensuring media team is focused on priorities and adequate time is given to projects
Develop tactical plans to recoup lost time in the development of new projects and to resolve any issues
Facilitate problem resolution between Creative, Product Development, Marketing, Education and Sales. Acting as key liaise and problem solver
Notify management of critical issues and next steps to resolve. Participates in Brand Operations meetings
Chair weekly update and prioritization meetings with all key departments including Marketing, Creative, PD and Education
Identify when/where to build contingency plans for new projects
Attend inter-departmental meetings and monitor timelines
Work with VP to manage planning, operations and execution of all brand special projects and collaborations as needed
Ability to clearly and effectively assign responsibilities and timeline goals to cross-functional group
Ability to guide and lead senior department members, and enforce needs when appropriate
Excellent Interpersonal and communication skills, strong organizational skills, ability to prioritize and effectively manage multiple projects and personalities
Ability to work in fast-paced environment
Passion for systems and project management
Knowledge of all Mac & PC programs
Position requires 8+ years of related experience
Knowledge of creative and production environment is essential
Knowledge of launch process and marketing a plus

Director, Brand Insights Resume Examples & Samples

Leads team delivery of monthly performance management routines for the Sparkling or Still CBU. Directly manages all ELT and Sparkling or Still LT requested performance deep dives and ad hoc initiatives for the category
Stewards the delivery of quarterly category PITA and Household Panel analyses and manages team delivery of same analyses for major company brands
Leads analytics for the Social Commitment team to support strategy and plan development, as well as corporate and CCNA results reporting
Manages a team of 3 or 4 Senior Brand Insights Managers who directly support the brand teams, providing direction on CBU planning and performance management processes and on prioritization and resourcing of ad hoc analytical projects across the team. Acts as primary back-up for team in Group Director’s absence
Knowledge and experience in the U.S. CPG environment, including marketplace operations (eg, customer, distributor)
Has seniority and/or experience to deal directly with the Sparkling CBU VP and management team members
Proficiency in leading and directly conducting insightful analyses through the integration of consumer, shopper and marketplace research/ secondary data
5+ Years in Business Analysis, Strategic Planning or Related Analytical Management Role

Associate Director, Brand Development Resume Examples & Samples

A minimum of 5 years of business experience
Outstanding analytic and problem solving skills; able to make data-driven decisions and establish effective metrics
Strong business and financial acumen with Budget/P&L management experience
The ability to present ideas and concepts to senior management with a strong point of view
The ability to work well with and influence internal groups to gain alignment on key initiatives
The ability to quickly pivot to ensure that departmental goals are met
Strong partnering skills and is a great collaborator across management team and all functional areas
The ability and excitement to tackle big goals with limited resources; thrive in an entrepreneurial environment
Positive, high energy individual
Experience in e-commerce and / or subscription marketing preferred but not required

Director, Brand Analytics & Insights Resume Examples & Samples

Optimize multi-channel media mix, creative assets, and digital ad placement using robust analytics
Evaluate campaign performance and creatively quantify business impacts
Improve understanding of the customer behaviors/needs and resonating value propositions
Create insights that drive action, such as improving creative assets, media placements, media mix, and high level brand-building strategy
Excellent innovation, interpersonal, and communication skills required. Ability to develop and deliver presentations that synthesize complex solutions/insights for non-technical audiences a must
Demonstrated analytical, problem-solving, planning, organizational and project management skills
Minimum of 6 years of business experience in business/product analysis, other analytics, marketing, and/or consulting
Degree in economics, statistics, marketing, or similar business discipline
Media analytics experience at a major corporate brand is a strong plus
Digital analytics experience is a strong plus
Team leadership with small direct teams and leadership of cross-functional activities
Ad hoc analysis: Work closely with marketing and business partners to quantify impacts of the brand investment. Requires an ability to understand the business strategy/objectives, perform quantitative analysis, and create business insights
Voice of Customer/Market Perspective: Partner with Research and Competitive Intelligence Centers of Excellence to improve understanding of customer and competitor situation, and apply understanding to strategic recommendations. Familiarity with primary and secondary research techniques required
Consulting: Ability to converse with and influence key external and internal constituents including decision-makers, business partners, co-workers with whom no-direct reporting relationship exist, and members of the Senior Leadership Team

Senior Director, Brand Development Resume Examples & Samples

Exceptional interpersonal skills with the ability to articulate a clear, compelling vision and develop effective working relationships with people from diverse backgrounds
Ability to develop strategies that drive high performance and engagement in a multi-generational, diverse employee population where flexibility and adaptability are crucial
Highly collaborative “team-player” who will serve as a trusted advisor and business partner to the executive team, and build credibility and trust throughout the organization
Serve as champion of brand development and foster a workplace environment consistent with the purpose, vision and values of the organization
A minimum of 10 years business experience plus 5 years leading brand development, effectiveness and performance at the enterprise level
Strong cross-functional business acumen with a P&L orientation
Demonstrated track record of serving as a trusted advisor and business partner to senior executives
Prior success leading efforts to align brand strategy with business strategy
Experience leading an organization through periods of systemic change

Director, Brand Center Resume Examples & Samples

English fluent
Mandarin fluent
Good command of computer skills

Director, Brand Development Resume Examples & Samples

Strong knowledge of marketing and sales, with particular emphasis on the CPG manufacturer/retail sales environment
Excellent communication skills and the ability to interface and sell at all levels of management
Proven track record of developing relationships with clients, co-workers, vendors and business partners
Budget management, financial projection skills
Able to professionally perform multi-media sales presentations
Able to understand several manufacturer categories and make recommendations to address strategic brand initiatives

Director, Brand Development Resume Examples & Samples

Achieve revenue goals by serving as a marketing consultant that identifies client objectives and then sells outcome based program designs that deliver measurable success against the clients’ success measure
Develop a business plan that incorporates Catalina’s new advertising capabilities to increase client penetration and which leads to incremental revenue growth
Build and manage relationships across multiple clients, multiple functions (brand marketing, field sales, consumer promotion) and at all levels of the organization
Analyze data to design efficient and effective program solutions
Manage accounts including revenue forecasting and the managing of programs, budgets and accounts receivable
Education: Bachelor’s degree
Experience: 5 years previous sales/marketing experience in CPG industry, emphasis in marketing, promotion or sales. Experience in digital/mobile roles in CPG industry or account management in digital/mobile agency a plus

Account Director, Brand / Consumer PR Resume Examples & Samples

Work with account team(s) to build incremental business
Demonstrated track record in building strong client relationships and delivering programs that exceeded anticipated results
Direct experience in building and managing teams

Senior VP, Account Director, Brand Resume Examples & Samples

Serve as senior agency contact to large global account; lead and direct all program efforts to client satisfaction; bring a value-added approach to all issues and projects
Drive integrated agency partnerships and relationships. Understand and help others understand the role of PR. Promote active sharing of knowledge
Grow strong relationships with senior clients, counsel clients, become trusted advisor
Demonstrate expertise and understanding of marketing to men’s space
Design and implement strategic programs and solutions, anticipating and alerting teams and clients to trends
Use metrics and analytics to build business case, provide insight and counsel to clients
Lead projects from concept/planning through to evaluation. Encourages effective delegation of project deliverables. Ensure projects are completed on time and on budget
Manage account financials including accurate budget creation, allocation, and control. Ensure budgets are accurate when presented to clients; manage our scope of work to those budgets and the budget tracker to ensure we stay on track
Build and present concepts and programs for clients and new business opportunities and effectively counsel and sell social and digital media concepts to clients
Demonstrate strong quantitative and analytical abilities to define measurable objectives assess campaign metrics, and reports
Welcome debate and encourage constructive criticism. Communicate clear, progressive direction
Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field
Master’s degree in a communications field desirable
At least 14+ years of PR or advertising agency experience and/or a combination of in-house public relations/ marketing communications experience is key
Proven track record in growing business and driving partnerships and relationships with integrated agencies
Direct experience in building and managing teams; proven experience developing best practices and must be solution oriented. Actively participates in professional and community networks within the PR industry

Associate Director, Brand Diagnostics Resume Examples & Samples

MBA or advanced degree a plus English
Requires at least 7 years of work experience in sales operations with demonstrated success in business analytics
Experience should be within the pharma industry

Director Brand Resume Examples & Samples

Five years marketing experience
Three years progressive management experience
MBA or Advanced Degree
Five years of experience establishing and directing strategic plans and objectives
Experience in online retail and e-commerce industry
Exceptional content development skills
Builds and leverages relationships
Analytical problem solver

Associate Director, Brand Development Resume Examples & Samples

Achieve revenue goals by using the ability to analyze client categories, brands, marketplace, competition and consumer activities and trends. Identify key opportunities to create effective and strategic, revenue building targeted marketing solutions
Work with Client(s) to develop measurable, objective-based program designs to achieve client’s needs
·Collaborate with Business Consultant on program tracking and maintenance, including WDR, Catalina revenue and Client budget management
Monitor program performance via Catalina analytic tools to develop key learnings versus program objectives and recommend next steps for future program opportunities
Lead the planning and presentation of client on-boarding meetings, results presentations and other on-going meetings as appropriate
Ability to fill in and serve as an Acting Director of Business Development on a short term or long term basis as business needs require. This position is a development position toward the DBD position. with greater client responsibility
Balance collaboration with EDBD as well as client and team goals and objectives
EDUCATION: Bachelor’s degree or equivalent work related experience
EXPERIENCE: A minimum of five years experience and a demonstrated track record of accomplishments within CPG or related industries
Strong written, verbal and interpersonal communications skills
Detail oriented and well organized
Ability to multi-task and manage time constraints
Strong initiative and creative skills
High professionalism and integrity
Ability to process business needs on both the macro and micro level
Short term and long term strategic thinker

Director, Brand Operations Resume Examples & Samples

Run eBay’s newly formed Brand Team studio, drive strategic priorities, and run planning processes
Present progress updates to CEO and members of Executive Leadership Team
Own agenda development and provide support for brand workshops with key executives
Partner with global and regional leaders and working teams to ensure the brand team efforts are coordinated and aligned
At project onset help define project goals, Key Performance Indicators, launch plans, milestones, timelines, deliverables, owners and interdependencies
Identify risks to project success. Formulate and implement risk mitigation strategies and communication plans
Define roles and responsibilities within a project and follow through to ensure proper handoffs are happening on time and with complete, high-quality deliverables
Oversee overall brand team budget, planning, and resource allocation, ensuring resources are managed for success
Report project status clearly to a cross-functional team and executives including issues, resource needs and propose plans for resolving barriers to project success
Coordinate with global teams to plan for market specific localization
Exceptional project and people-based leadership skills
Highly developed sense of creative excellence and knowledge of best in class industry examples
Ability to provide structured and strategic guidance in a fast-paced, dynamic environment
Ability to link projects, team efforts, and plans with business needs and strategic objectives to ensure that approaches and solutions are linked to goals and future needs
Development of best practices in project management and managing team deliverables

Director Brand & Digital Resume Examples & Samples

Establish and oversee the implementation of the organizational marketing content strategy via management of an agency and internal teams
Share in the responsibilities associated with establishing and overseeing the social community management activity within the organization
Campaign definition, strategy and execution
Marry the social and communities strategy with related departments to ensure brand consistency
Liaise with agencies at a senior level on day-to-day activities
Provide overarching schedules for all brand & digital initiatives for the organization
Present the strategic initiatives to C-level internal audiences and many external audiences
Complete projects within specified schedules and agreed budgets
Establish new agency relationships and manage them not only on a day to day basis, but also at more strategic senior level
Establish SOWs and clear guidelines for our agencies to produce work on time and under budget
As needed, manage and support teams who are developing assets to support the customer experience, ecosystem wide
Producing reports to show effectiveness of campaign activity
Bachelor’s degree in business, marketing, advertising or related field, or equivalent experience
Eight years of experience in marketing and advertising, including planning, creating and executing multimedia advertising campaigns, including three years in a management role
Three years of experience in an advertising agency environment with direct responsibility to establish brand equity in the market
Ability to plan and strategize at a senior level
Persuasive and confident approach to creative projects
Knowledge of digital marketing and the application of technology to marketing programs
Change management skills and the ability to set priorities around constant change
Self-starter able to manage, train and mentor others
Experience in a leadership role at an advertising or digital agency
Experience working in marketing for a financial services organization

Senior Director, Brand & Direct Resume Examples & Samples

Proven experience as a strong leader with a passion for building a team
An ability to foster an environment where people seamlessly work cross-functionally to deliver outstanding results
Decisive individual who displays strong communication, organizational, analytical, negotiating and problem solving skills. Not afraid to take calculated risks and offer points of view
Must be able to freely move between strategic activities to day to day tactical execution tactics without pausing
Team Player, with a track record of eliminating barriers en route to achieving goals by way of influence and relationship building
Strong understanding of the all marketing channels and strategies
Strong background in brand building and PR/social engagement
Thorough understanding of CRM/contact strategies, tactics and segmentation
Experience managing media buying agencies for TV and Radio
Able to manage via influence, not direct span of control
Financial understanding of marketing ROI and impact on the business
Ability to hire, train and retain high quality talent
15+ years marketing experience with multi-channel retailer or CPG company, preferable experience with the Mom/Kid space
Demonstrated success in driving increased comp store traffic/sales in a retail environment
Demonstrated success in building brands, from brand positioning through to the development of brand projection/communication elements
Experience across a range of marketing channels including Broadcast - TV, radio, print - magazines, newspaper, direct mail, interactive/digital, social, in store/POP
Experience managing a high frequency, multi-channel planning process and calendar
Undergraduate degree is required, an MBA is strongly preferred
Demonstrated ability to drive innovation - constantly evaluating changes in the marketplace and how they impact/influence marketing strategies

Senior Director Brand Standards Resume Examples & Samples

Bachelors degree required/MBA preferred
Seasoned, results-oriented executive with 15+ years progressively responsible business experience
Experience in payments industry strongly desired
Management consulting with payment industry and/or marketing experience is a strong plus
Marketing and/or brand management experience required
Proven ability to manage work in highly matrixed organizations with multiple stakeholders
An accomplished manager responsible for high performing staff
Experience working in a global capacity and/or markets outside of the US
Highly skilled at synthesizing complex information from a wide variety of sources or disciplines to arrive at a broader, deeper and well-integrated understanding of the issues and strategic impact
Demonstrated track record of leading large scale projects and implementing significant change in an organization
Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact
Impressive teamwork and relationship-building skills, and leads by influence and example
Strong planning, organizational and problem solving skills
Proficient on all Microsoft products including Excel, Word, and Outlook
Advanced level PowerPoint required
Familiarization with Design Software e.g. Illustrator and Photoshop; Strong design aesthetic required

Senior Director, Brand Insights Resume Examples & Samples

Drive a customer and market view into brand strategy
Minimum 15 years’ experience in customer research and analytics
Strong preference for candidates with experience working on one or more top brands
Experience in B2C is required; additional experience in B2B will be a plus
Experience in multiple countries will be a plus
Familiar with both market research and data analytics and expert in at least one of these areas. Expertise in both will be a significant plus
Ability to persuasively align senior leaders and key stakeholders
Excellent presentation skills. Can engage an audience, and can communicate complex ideas in simple ways
Good interpersonal communication: listens to understand, makes others feel heard, expresses self clearly

Director, Brand Identity Resume Examples & Samples

At least 8 years of experience in marketing and/or brand management
Knowledge of visual branding and identity creation
Experience managing agencies to deliver key projects
Experience developing and implementing brand governance across an organization
Persuasive written and oral skills
Strong organization and program management
Some managerial experience

Executive Director, Brand Messaging, MAC Resume Examples & Samples

Copy for all MAC marketing programs including product/promotion names, fact sheets, collateral, ROP advertising, retail/special events and press releases
Copy for Direct Mail
Conceptualization and editorial direction for MACzine. Includes contacting and giving direction to contributors and editing of all copy
Copy for Artist Relations, AT&D, Global Communications, Travel Retail and MAF
Copy for Online globally, including e-commerce, PRO, MAF as well as all social media sites
Team with marketing staff in order to maximize workflow and facilitate communication
Maintain an understanding of nuances that may impact international markets
Write and oversee copy for videos if necessary
Write and oversee creative PPT presentations

BAI Director Brand Lead, Enbrel Resume Examples & Samples

Oversee all US BAI activities supporting Enbrel, including forecasting, primary market research, competitive intelligence and marketing analytics (national and sub-national)
Develop productive relationships with the Enbrel commercial leadership to define BAI objectives, budgets and work plans
Manage 2 direct report but lead a cross functional team of BAI staff (competitive intelligence, forecasting and analytics) to produce proactive, actionable customer and market insights
Ensure commercial leadership understands and accounts for key research results and customer and market insights
Participate and advise in the forecasting process for the Enbrel franchise and be able to represent the forecast to commercial leadership
Be a strong “devil’s advocate”, even with senior commercial staff
Drives strategic and innovative approaches to key business problems
Ensure that both routine and ad-hoc projects are in compliance with all Amgen SOPs and meet service-level expectations for quality, timeliness, and budget
Manage relationships with external vendors and consultants to enable effective and efficient project execution
Develop productive relationships with cross-functional partners, such as Global BAI, Sales Ops, Global Strategic Sourcing, and Compliance
Conduct some primary market research (~25% of time)
Doctorate degree and 4 years of market research, competitive intelligence and/or market analysis experience
Prior technical forecasting experience or experience managing a forecast
Innovation: Demonstrated ability to identify and implement new methodologies and data sources to enhance Amgen analytics capabilities
Strong Business Acumen: understands both the markets, brands and broader context (internal and external) of the business. Can translate market research insights and findings into realistic, actionable recommendations
Strong leadership with a demonstrated ability to build and develop high performing teams, deliver results, and shape the future
Therapeutic area experience

Director, Brand & Advertising Resume Examples & Samples

Partner with, and support the Managing Director to build an integrated business and brand development strategy that embraces the brand’s distinct positioning, and short-term and long-term business and financial objectives
Bachelor degree in Business, communications, or related field or equivalent experience
Minimum of 10 years leading brand marketing/advertising functions
5+ years directly managing a team, demonstrated leadership skills with ability to influence others
Demonstrated track record of implementing brand development strategies in service oriented organizations
Strong understanding of the branding, advertising, integrated media and how it is defined within the framework of supporting business strategies and achieving results for the organization
Excellent communication skills – both written and verbal with demonstrated experience presenting to a variety of audiences

Director, Brand & Category Development Resume Examples & Samples

Steward the brand/category – guides and instills in the sales organization the passion, knowledge, tools and incentives that support the brand strategy and brand sales
Manages the budget development and P&L for her/his category
Analyzes and monitors sales performance by channel, regions, districts, and client segments
Develops an in-depth technical, sales and marketing knowledge of the brand/category
Develops a comprehensive view of product/brand competition and managed vision care integration
Manages a team of product champions (sales managers), responsible for the development of training curriculum, content and delivery
Through extensive ride-withs and client interaction, develops an in-depth understanding of challenges, opportunities and best practices of sales consultants in developing the brand/category sales
Ensures alignment between sales management/consultants and marketing teams
Works directly with Region VP’s and District Managers to ensure local market activity is aligned with product goals, marketing and the sales teams
Ensures category/brand is given the right level of focus within the organization including incentive plans
Liaises with marketing teams to determine competitive pricing
Participates in the development of merchandising and promotional activities of the brand/category, ensures execution and monitors the output
Participates with marketing in the development of marketing programs
Coordinates and ensures success of new product launches across channels
Oversees the training needs by traveling with sales consultants; observing sales consultants in the selling moment; studying sales results reports, etc
Improves training effectiveness by developing new approaches and techniques; making support readily available; integrating support with routine job functions
Develops, plans and conducts training on selling techniques for the organization's products and/or services for sales consultants and reseller partners
Ensures the category activities between channels and categories is aligned and does not create any confusion between brand, customers or channels
Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes
Bachelors Degree with extensive experience as a category manager or similar role
Solid knowledge of sales, category management, marketing and sales training and sales principles
10+ years of progressive experience in Sales, Category Management, Marketing and /or Training
Strong sales focus and problem-solving
High drive and energy
Up to 50% national travel

Account Director, Brand Solutions Resume Examples & Samples

Engage and strategize with colleagues to develop new and innovative advertising products
Build relationships with clients and agencies
Create professional and actionable sales presentations
Execute and deliver high-quality responses to RFPs
Exceed pricing targets and sales goals

Director, Brand Development, Asia Resume Examples & Samples

Design key parameters of the brand programme, based on the global Manulife brand whilst combining it with the key WAM propositions
Direct the implementation of the brand programme in Asia, working in collaboration with marketing specialists, content providers and channel marketers
Work closely with the Events team to deliver and communicate about WAM's investment capability
Develop a regional brand strategy and oversee the implementation of key initiatives, either regionally or working in conjunction with the global team to ensure that WAM is well positioned and brand messages are clearly articulated
Provide support or guidance to local markets for important local brand initiatives
Act as a key collaborator with other business units within Manulife on all brand related matters
Become WAM' s champion in all brand forums in Manulife
Good understanding of important drivers of a successful financial services brand
10 to 15 years in managing brand campaigns or complex events for financial products
10 or more years of experience of working with senior stakeholders from different functions
10 to 15 years of integrated marketing experience
Good interpersonal skills and able to work in a matrix structure
10 to 15 years of experience in managing marketing services and event management service providers

Director, Brand, Luxury Hotels Resume Examples & Samples

Advocate for the Luxury brand group and serve as conduit between brand and the continent
Support of the brand positioning and representation in immersions internally and externally
Performance standards and on / off strategy execution
Value proposition & economic model given continent nuances
Brand signature elements execution
Experience & Brand Culture execution
Partnership in executing brand marketing/sales strategy
Food & Beverage; Rooms/Spa and Retail
Design Execution
4-year degree from an accredited university in Business Administration or related area required. Master degree in related field preferred
6 years of relevant professional experience in brand management, product management and hotel operation, demonstrating progressive career growth and pattern of exceptional performance
Key Skills and Experiences
Media planning experience is required
5+ years in a marketing leadership position; international marketing experience preferred
Demonstrated ability to balance the interests and demands of multiple stakeholders
Hotel property experience, hotel field marketing experience, or related preferred
International working experience strongly preferred
Fluency in Spanish required
Continuously improves the structures and processes of program area
Puts systems and processes in place to manage performance
Brings together the appropriate talent levels and mix of skill sets to drive innovation and performance
Establishes the scope of technical decision‐making authority
Maintains expert technical knowledge and skills and models their use for others
Models and promotes the appropriate use of facilities, equipment, and materials to perform the job
Models and coaches others on maintaining compliance with applicable laws and regulations
Builds partnerships across teams to solve complex issues and improve performance
Analyzes unique technical issues, systems, or problems that have broad impact
Recommends and coaches others on technical standards and processes to support work requirements
Generates and communicates the business case for applying innovative technical solutions that create value and/or mitigate risk

Director Brand Development Resume Examples & Samples

10+ years of equivalent marketing experience
25% travel required
Has worked on a business that is global with direct responsibility on a global project. Demonstrates an understanding of differences between countries and cultures
Translating marketing objectives into strategies and plans. Proven success in leading a team to develop a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
Setting pricing strategies and guardrails, and managing price to extract maximum value
Has successfully launched several new products from concept stage through commercialization and in-market success. Has successfully managed a product portfolio
Strong decision-making background in ambiguous environments with a bias for action
Demonstrated success working and leading in a matrix environment
Persuasive communication skills and ability to develop materials for corporate strategy and business review meetings
Proven ability to manage and develop a marketing team

BAI Director Brand Lead, Erenumab Resume Examples & Samples

Oversee all US BAI activities supporting Erenumab, including forecasting, primary market research, competitive intelligence and marketing analytics (national and sub-national)
Develop productive relationships with the Erenumab commercial leadership to define BAI objectives, budgets and work plans
Manage 2 direct reports but lead a cross functional team of BAI staff (competitive intelligence, forecasting and analytics) to produce proactive, actionable customer and market insights
Participate and advise in the prelaunch preparedness and forecasting process for the Erenumab franchise and be able to represent the forecast to commercial leadership
Lead initiatives within US BAI to improve existing capabilities and develop new ones
Conduct some key strategic primary market research (~25% of time)
Limited Travel Required
Technical Expertise: Demonstrated ability to translate business questions and needs into actionable research plans and synthesize multiple data sources to answer business questions
Prior technical experience creating or managing KPI and performance metrics
Executive presence: can quickly establish credibility with and influence ED/VP level staff
Strong communication skills: capable of presenting complicated and controversial findings to commercial leadership
Managerial experience
Excellent oral, written and presentation skills with ability to explain complex concepts clearly to a variety of audiences, including senior management
Ability to work collaboratively in team-based environment
Skill in handling multiple responsibilities, priorities, tasks and projects simultaneously

Director, Brand Engagement Resume Examples & Samples

In partnership with internal and external marketing partners, develop, formalize, and manage the Patelco brand platform, including leading and managing the uniformity and integration of our brand position, brand essence, brand personality and language, our value proposition, and our brand voice and design standards
Use a combination of paid, owned and earned media to build, manage, and enhance Patelco’s brand awareness and familiarity for the purposes of attracting new members, growing membership participation, and fostering conversations about, and interactions with, the Patelco brand
In collaboration with external partners and internal teams, develop, execute, and drive a brand strategy roadmap that positions Patelco as a reputable, trustworthy financial institution committed to financially empowering its core stakeholder communities, including: defining key metrics and measurement approaches to guide and evaluate the performance of the Patelco brand
Develop and institutionalize Patelco’s community social responsibility program, including formalizing and publishing a submission, review, and approval process for all sponsorship and charitable contribution requests
Partner with Executive and Leadership Teams to define, cultivate, and implement Patelco’s community financial health roadmap, including defining core program objectives, developing the methodology to measure individual financial health, and leading the sourcing, implementation and delivery of financial education and empowerment tools and insights
Build and nurture our branch community engagement program, including formalizing a community event engagement handbook; fostering presentation skills of local branch employees involved in community engagement activities, and providing appropriate content for community engagement activities
BA/BS degree in Marketing, Public Relations, or a related field or equivalent work experience
7+ years in progressively responsible management roles with emphasis in brand strategy, management and activation across multiple areas (e.g. paid media, community and sponsorship)
Financial services experience strongly preferred
Excellent creative thinker, with an ability to define the big picture and break into executable strategies and tactics
Exceptional communication and listening skills with the proven ability to work collaboratively with colleagues inside and outside the organization to drive results
Strong project manager skilled at the art of collaborating with cross-functional teams to drive business objectives
Passionate about empowering individuals and community to build stronger financial futures
Proficient in MS applications, including Word, Excel, PowerPoint and Outlook

Director, Brand Partnership Resume Examples & Samples

Aiding in the creation and execution of the networks largest partnerships that include liaising with internal stakeholder teams in FOX marketing, sales, and client solutions as well as our agency and client partners
Providing support to the departments two VPs and SVP as well as supporting all aspects of Brand Partnerships
Have an astute attention to creative output, to ensure that all work surrounding the partnership delivers on the original intention and vision of the partnership, both for the brands and our shows
Be comfortable on-set, working with talent and clients interchangeably, and understand the timing and pace of network television
Be intimately familiar with digital and social media platforms and best practices
Help brand partners navigate the timing of television production
4-6 years of relevant brand partnership experience in the media/entertainment industry with significant digital/social experience
Strong background in integrated marketing and multi-platform advertising partnerships
Experience managing agency and client-facing relationships
Track record working within or alongside TV creative and TV advertising groups
Passion for developing creative solutions to integrate brand partnerships with TV IP
Track record of managing cross-functional projects across a highly-matrixed organization
Excellent communicator and strategic thinker with ability to lead and collaborate across divisions and functions
Must be super organized, detail oriented, have great communication skills, and keep cool under sometimes high-stress situations
Willingness to roll up sleeves and passion for getting things done
Undergraduate degree required
Must be proficient in Keynote and Powerpoint

Senior VP, Global Account Director, Brand Resume Examples & Samples

Serve as the senior agency contact to a large global account; lead and direct all program efforts to client satisfaction; bring a value-added approach to all issues and projects
Drive integrated agency partnerships and relationships
Grow strong relationships with senior clients, counsel clients, and become a trusted advisor
Lead global design and influencer engagement of a large multi-national account
Deliver strategic, engaging, and persuasive presentations to effectively articulate ideas to clients, colleagues, and others
Work with the senior creative lead to ensure the best work is produced for clients
Lead projects from concept/planning to activation. Encourage effective delegation of project deliverables. Ensure projects are completed on time and on budget
Manage account financials including accurate budget creation, allocation, and control. Ensure budgets are accurate when presented to clients; manage scope of work to those budgets and the budget tracker to ensure we stay on track
Build and present concepts and programs for clients and new business opportunities and effectively counsel senior clients
Build, lead, and develop engaged and dynamic teams
Foster respect and collaboration within the team and/or agency partners. Identify issues within the team and drive to resolution
Ability to provide counsel and guidance around crisis and issues
Ability to juggle multiple projects/issues seamlessly
At least 14+ years of PR or advertising agency experience and/or a combination of in-house public relations / marketing communications experience
Must have proven experience developing and leading fully integrated PR campaigns for large world renowned brands. Proven experience counseling CMO levels
Direct experience in building and managing teams; proven experience developing best practices; must be solution oriented. Actively participates in professional and community networks within the PR industry

Executive Director, Brand Development Resume Examples & Samples

Penetrating and building relationships at the C-suite of assigned new retail accounts
Working collaboratively with Catalina’s cross-functional Product and Tech teams to develop custom solutions
Securing meetings with decision makers
Developing and presenting value-added proposals to specific retail clients
Securing long-term agreements
Strong knowledge of the current CPG retail environment, with emphasis on behavior based loyalty marketing
Excellent communication skills and the ability to interface and sell at all levels
Proven track record of developing relationships with clients, co-workers, and business partners
Lead cross-functional teams to a common goal within established guidelines
Ability to work independent of supervision and make decisions of wide variety and complexity
Strong working knowledge of Excel and proficiency with other basic software packages (Word, Outlook, PowerPoint)

Director, Brand Product Operations, Gap Resume Examples & Samples

Customer Focus
Decision Quality
Developing Direct Reports and Others
Directing Others
Functional Skills
Learning on the Fly
Managing and Measuring Work
Managing Vision and Purpose
Motivating Others
Priority Setting
Written Communications
7+ years of merchandising or inventory management experience

Director, Brand Intelligence Resume Examples & Samples

B.A. or B.S. degree, Master’s Degree is preferred
~10 years experience, preferably with a management consulting/ business strategy company, branding agency or marketing analytics division of a leading market research company
Strong experience in demonstrating to clients how research and marketing analytics can drive strategic decision-making
Strong understanding of research design, implementation and data analysis
Expertise in a range of quantitative and qualitative methodologies
Experience with choice modeling, segmentation techniques, econometrics and/or financial modeling is strongly preferred
Strong understanding of the healthcare market, drivers and trends is preferred
Experience in managing and mentoring junior staff

Account Director, Brand Practice Resume Examples & Samples

Act as primary contact to clients, continually fostering client-agency relationship to build trust and become a valuable resource to clients
Provide strategic guidance to clients on an ongoing basis; anticipate and address clients’ needs
Demonstrate proficiency in writing and editing materials
Manage account financials including budget allocation and control, time sheets, client billing, supplier invoicing and purchase orders; ensure team billability and account profitability
Minimum of ten years of large agency and/or public relations experience, ideally with working with large consumer brands, CPG products

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