Brand Management Resume Samples

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B Greenholt

Bridget

Greenholt

183 Kelley Heights

Houston

+1 (555) 243 7068

183 Kelley Heights

Houston

Phone

p +1 (555) 243 7068

Experience Experience

Boston, MA

Brand Management

Boston, MA

Zieme-Jast

Boston, MA

Brand Management

Developing brand strategies and plans (strategy/concept/packaging development, product/marketing qualification and forecasting)
Advertising (strategy/creative brief development, copy evaluation, copy clearance, commercial production and copy
Working with people
Evaluate and improve internal communications
Advertising (strategy/creative brief development, copy evaluation, copy clearance, commercial production and copy testing)
Developing brand strategies and plans (strategy/concept/packaging development, product/marketing qualification and
Facilitate the communication development process to make it easier, faster, and more successful

Chicago, IL

Manager, Brand Management

Chicago, IL

Fadel-Batz

Chicago, IL

Manager, Brand Management

Drive brand standards and role across categories, including region-specific brands
Monitor national brand and competitor offerings to determine National Brand Alternative position
Manage SKU/item count within brands
Manage ad hoc projects (such as brand strength trajectory in a given market) largely independently with direction provided by Director, Corporate Brand Management
Lead day-to-day management, data analytics / strategy, findings delivery and communications for at least one (likely more than one) market where brand tracking is in field
Support the Brand Management team in the development, analysis, execution and presentation of the brand equity studies, including responsibility for specific ad hoc business unit follow-up and requests
Deliver Brand Growth Plans for specific international markets and track performance

present

Houston, TX

Director Brand Management

Houston, TX

Reynolds Inc

present

Houston, TX

Director Brand Management

present

Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions
Work closely with R&D and Supply Chain to develop and deliver products/platforms as well as ongoing supply management
Presents category interests to senior management and leadership to create awareness of, discuss implications of, and ensure support for products and programs
Ongoing management of brand/category performance; identification and execution of topline and margin optimization
Work together in an international team to develop and execute brand architecture strategy to secure consistent uniformity in all customer communications and presentations, including integration of new products and corporate acquisitions
For tonality, style, corporate identity and design, work closely with the responsible content marketing and design management teams
Leads the financial analysis for the business and provides future direction for the development of the category

Education Education

Bachelor’s Degree in Business

Georgia Southern University

Bachelor’s Degree in Business

Skills Skills

Ability to understand and clearly communicate complex Media concepts and knowledge to others to enable them to make stronger media choices
Ability to understand and clearly communicate complex Media concepts and knowledge to others in such a way as to enable strong decisions
Strong knowledge and experience in the adtech trafficking and measurement tech stack including ad tagging, viewability, ad fraud and audience measurement
Strong analytics background: Able to triangulate between data, brand goals and opportunities. Comfortable with pulling data and building a story
Operates with Discipline: Relentless attention to Detail and Strong Project Management Skills
Strong knowledge of TV delivery measurement and metrics (reach, GRPs, TRPs, etc)
Strong leadership skills with an ability to lead change and drive innovation
Strong analytical ability to develop data driven media strategies
Strong communication skills: Able to educate and influence through a variety of methods including documents, live presentation, video, etc
Solid understanding and demonstrated leadership in TV and DRTV across investment strategy, operations and performance delivery

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Associate, Brand Management Resume Examples & Samples

Identifies strategic issues of our brands and customers to guide business strategy and product development
Provides consultation and approvals for branded content, product and marketing activities
Provide support for department research, specifically that of a global brand tracking study through the execution and analysis of data, and development of strategic input and management of identified cross-market deliverables or inputs
Manage ad hoc projects (such as brand strength trajectory in a given market) largely independently with direction provided by Director / Sr. Manager, Corporate Brand management
Lead day-to-day management, data analytics / strategy, findings delivery and communications for at least one, likely more than one market where brand tracking is in field
Conduct enterprise wide analysis (including advanced statistics analytics, and key performance indicator modeling) that identify opportunities/issues to make actionable recommendations
3 years experience in a strategy, statistics, finance, or marketing research (with an emphasis on quant)
Industry-relevant experience, as defined by one or more of the following
Strategy and Business Development within a media or consumer packaged goods company
Brand management or marketing at a major consumer packaged goods company
Solid verbal and written communication skills across all levels (Senior Executives through lower management)
Significant experience in database analysis (SPSS, Excel) and PowerPoint/Keynote

Brand Management Technology MBA Resume Examples & Samples

Assist in the evaluation of new software solutions to ensure strategic goals are met
Analyze and assess innovative solutions to broad, complex business issues
Work with internal cross-functional teams and external technology partners to prioritize, estimate and complete projects in support of business needs
Translate complex functional, technical, and business requirements into solution designs
Establish and maintain effective processes for planning and monitoring technology projects or application sustainment efforts
Oversee the development of project business cases, ensuring appropriate controls are in place to monitor and assess changes and impact
Evaluate processes and plans to adjust for new information, changing risks, shifting priorities, and schedules
Determine performance measurements to drive effectiveness and efficiency of delivery of services
5+ years of relevant technology industry work experience
Demonstrated ability to translate business objectives into integrated technology and business system strategies
Develops and manages effective working relationships with other departments, groups and staff with whom work must be coordinated or interfaced
Ability to draw conclusions from complex situations, then recommend and execute a course of action in both a timely manner
Strong critical thinking, quantitative and integrative analytical skills
Ability to operate and collaborate effectively in a team environment
Exceptional attention to detail and problem-solving acumen
Works effectively in a dynamic environment with changing priorities but

Assistant Manager Brand Management Resume Examples & Samples

Maintain up-to-date information on brand offerings to address brand needs
Understand trends, hot products/categories, technologies, demographic patterns
Target market needs, issues and competition from national vendors and other private labels; communicate with team and proactively reacts as appropriate
Assist in recommending product line extensions , refreshes and value pack outs
Assist in executing competitive analysis on the profitability of products
Assist in creating and maintaining product line(s) that are visually consistent and unified in packaging and product content as well as maintaining R Us marketing standards by ensuring consistent color palette, unique creative visuals and design component
2 years’ experience in Brand Management or related field
Intermediate skills in negotiation, measuring key performance indicators and Financial Analysis including Retail Math
Intermediate to expert level skills in Microsoft Access, Excel, Word, PowerPoint and Outlook

Manager, Brand Management Resume Examples & Samples

Proven track record in Brand Management
Knowledge of consumer, stores, shopping behaviors and trends
Understanding of key retail metrics, financial analysis, consumer and product trends
Understanding of market competitive framework
Ability to clearly define brand and customer
5 years’ experience in Brand Management

Brand Management Specialist Resume Examples & Samples

4 or more years of experience and a record of superior professional accomplishment with marketing and/or sales organizations
Extensive experience gained in a variety of increasingly responsible marketing roles in demanding growth-oriented and world-class marketing organizations
Experience in travel sector is preferred where experience development and programming were key elements of the brand expression
Marketing experiences ideally with non-traditional media -- new media, on-line, printed media, promotions, events, partnerships, CEM and public relations
Holistic knowledge of hotel sales process include group, business transient and leisure/wholesale
Outstanding communication skills necessary to present strategies, conceptual frameworks, and plans to various key stakeholders to persuade, convince, excite and gain alignment
A team player who can build strong, collaborative relationships across the organization and be relied upon to get things done
Able to manage multiple tasks such as producing, executing, and monitoring different projects for different brands

Brand Management Controller Resume Examples & Samples

Perform analysis on retail performance and provide advises to Brand Manager ( Marketing Manager, Retail Manager and Education Manager ) on retail productivity
Assist in Brand Controlling on daily and monthly procedures and reporting
Analyze brand data and forecasting on monthly basis
Able to prepare Brand P&L for budget & trends and monitor expenses accordingly to the plans
Ensure expenditures follow-up for Retail P&L control
Prepare and calculate accruals and prepaid expenses
Advice on real estate and marketing promotion strategy from financial perspective
To be a business partner to the Brand Management team and to the General Manager to give an insight on the financial outlook of the brand

Director Brand Management Resume Examples & Samples

10 or more years of experience in a role supporting marketing, brand management or product management
10 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation
At least five years’ experience in a marketing, brand management or product management role
At least five years’ experience leading the development of new or existing products or strategies from conception to implementation
Strong financial acumen
Must be able to work in a matrix environment; able to collaborate effectively cross functionally

Executive Assistant Brand Management Resume Examples & Samples

Communicate effectively by telephone, in person, via e-mail, and as required to positively reflect the goals of the department and the best interests of the executive(s)
Manage the executive calendar, helping to prioritize meetings and competing demands on executive availability
Establish and perform practices that accurately maintain records/files and efficiently process information
Support smooth departmental operation during executive(s)’s absence. Maintain communication with executive(s) during periods of travel, prioritize communication, provide information and facilitate or make timely decisions as knowledge permits
Ensure effective communications are established and maintained between the executive(s) and adidas departments and facilities
Perform research for special assignments and prepare PowerPoint or other presentations that reflect professionally the intent of the Executive(s)
Plan meetings, including but not limited to, arrangements for facilities, catering, AV equipment, agendas, scheduling materials preparation and other related service
Perform day-to-day administrative support services, meeting schedules and facilitation, travel arrangements, shipping, expense reports, and other services
Collect, sort and prioritize daily mail and correspondence for Executive(s); responding when appropriate
Order and maintain supplies and equipment
Code and route invoices for signature and timely payment
Ability to work independently on projects and administration, applying appropriate administrative expertise and decision-making
Ability to prioritize and execute multiple assignments in a fast-paced environment while working under tight deadlines
Excellent computer skills, including but not limited to, MS Word, MS Excel, MS Outlook and MS Power Point
Ability to make recommendations that effectively resolve problems by using judgment that is consistent with standards, practices, policies, procedures, regulation and state and federal law
Ability to handle sensitive information with professionalism and confidentiality
Four year College or University degree and
Minimum three (3) years related senior level administrative experience
Combination of education and experience may be substituted for degree

Brand Management Resume Examples & Samples

Design communication solutions in support of business needs and strategy
Develop communication channels
Evaluate and improve internal communications
Identify brand building opportunities
Create Ericsson branded events and platforms
Position Qualifications

Senior Analyst, Brand Management Resume Examples & Samples

Execute and analyze complicated and sophisticated consumer research studies and help the team craft brand growth strategies based on consumer learnings
Conduct analyses to identify and anticipate other issues/opportunities for TWDC brands, products and customers; contribute strategic recommendations based on findings
1-4 years experience
1-4 years experience in brand/strategy development with a major brand, a management or brand consulting firm, or research agency
Experience with consumer research
Scenario planning/modeling in Excel
Bachelors Degree from a top tier school and strong academic aptitude

Brand Management, For-credit Intern Resume Examples & Samples

Receive college credit for this beneficial, real-life experience
Learn about multiple WWE business units and how they all work together
Support CBO’s LinkedIn account, from requesting and accepting approved connections with relevant partners to expand WWE brand reach and help build relationships with potential and existing revenue generating partnerships, to posting articles to expand reach and share WWE news throughout the industry
Prepare social media briefs for upcoming internal and external events
Misc. administrative responsibilities including updating partner and influencer databases
Student must be able to provide proof of school credit eligibility (unofficial transcript, course catalog page, note from faculty advisor or career center staff) Please attach to application before completing

Director, Consumer Brand Management Resume Examples & Samples

Bachelor's Degree required; MBA or Masters preferred--preferably in business management or marketing
6 + years managerial experience in digital media products, online subscription products, digital & mobile products/apps and customer acquisition marketing
Experience in consumer facing digital products, with P&L impact
Experience in an entrepreneurial or start-up environment

Brand Management Controller Resume Examples & Samples

Draft the plan, budget and trends
Produce monthly reports for his/her area of activity
Optimize the costs and efficacy of actions undertaken in accordance with the standards and good practices set down by Internal Control by maintaining constant links with his/her contacts (e.g. customer benefits, value analysis, cost analysis, POS advertising, CSV etc.)
Monitor costs and carry out all analyses required to identify risks and opportunities and to propose the appropriate
Minimum 3 years of experience preferably in related industries and job nature
Major in Accounting/Business Administration or any related disciplines

Analyst, Brand Management Resume Examples & Samples

Support Corporate Brand Management and Disney Technology Shared Services teams in the execution of the IP Registry Project
Identity and map intellectual property across TWDC to enable cross-business efficiencies
Support development and delivery of processes for organizing TWDC IP across title, character, property, franchise and brand
Partner with IT to develop a universal IP registry for implementation across all TWDC systems that interface with IP – develop business cases for integration and partner to support integration
Support CTAM governance and training processes
Support CTAM project needs, representing CBM in: Sprint Planning, User-Interface, Integration and other DTSS and Segment facing meetings
Experience in consulting, technology implementations, strategy
Ability to work with a broad range of top tier executive across fields (marketing, IT, finance, etc.)
Understanding of both technology and branding
Passion for TWDC
Expert PPT and Excel skills

Assistant / Brand Management Controller Resume Examples & Samples

Draft the Plan, Budget and Trends for his/her area of activity
Produce or supervise the monthly reports for his/her area of activity
Optimize the costs and efficacy of actions undertaken in accordance with the Standards and good practices set down by Internal Control by maintaining constant links with his/her contacts (e.g. customer benefits, value analysis, cost analysis, POS advertising, CSV etc.)
Monitor costs and carry out all analyses required to identify risks and opportunities and to propose the appropriate actions
Participate in developing teams
Bachelor degree in Finance or related discipline
4-6 years of relevant experience, preferably started in Big 4 accounting firms
Experience working with MNCs in Consumer Product industry is highly preferably
Relevant experience in Financial Management
Analytical, proactive/effective and with good interpersonal skills
Strong numerical sense
Proficiency in English and Chinese

Assistant Manager, Brand Management Resume Examples & Samples

Assist in recommending product line extensions, refreshes and value pack outs
Assist in collaborating with the Product Development/Design team to create products that deliver on the assortment plan goals established by Brand Management
Financial Tasks
Generate reports and analyses as required
Intermediate skills and experience in Profit and Loss operation, market analytics, merchandise planning and product development

Brand Management, For Credit Intern Resume Examples & Samples

Gain relevant experience in your field so that you may apply your skills for your future job search
Enjoy our unique entrepreneurial culture within the context of a successful business environment
Obtain a greater understanding of best practices in social media for brand exposure
Gain experience working in a professional environment with C-Level executives
Conduct research on industry news, specific partner companies and external executives
Prepare executive research into meeting materials to be used by Brand, Marketing, PR, and CSR teams
Update existing presentation materials with up to date and relevant company stats
Provide social media support for Chief Brand Officer, which includes maintaining social influencer lists on Twitter to expand brand influence and improve brand perception
Assist with event planning and preparation for external speaking events and conference presentations from the planning phase through execution
Keep track of awards WWE has received
Provides additional support to Marketing, PR, and CSR teams, as needed
Intern should be a college junior, senior or graduate student during the 2015 Summer Semester
Candidate must be able to work in Stamford, CT
Experience working with confidential materials

Category Brand Management Director Lead Merchant of Roastery & Reserve Resume Examples & Samples

Coordinates the rollout and execution of products and programs across channels of control. Seeks opportunities to leverage product and program rollout across multiple channels
Leads or participates in cross-functional teams to influence integration of products or programs with overall Starbucks strategic direction, and to identify and develop new products or programs as necessary
Tracks customer trends and emerging technologies relative to product and program innovations
Product or brand management with profit and loss responsibility
Progressive experience managing varied development of new product or program concepts from conception through implementation
Ability to apply sound business principles and practices to project management and change management processes
May require ability to work cross-culturally

Associate, Brand Management Resume Examples & Samples

Support ad hoc projects (such as brand strength trajectory in a given market)
Project Manage Brand Growth Plan delivery for at least one market where brand tracking is in field
3+ years of experience in a strategy, statistics, finance, or marketing research (with an emphasis on quant) Industry-relevant experience, as defined by one or more of the following
MBA from a top-tier business school, or proven track record in a strategic role at a blue-chip marketing company or advertising agency

Manager, Brand Management Resume Examples & Samples

Provide support for department research, specifically that of a global brand tracking study through the execution and analysis of data, development of strategic input and management of identified cross-market deliverables or inputs and management of brand equity study administrative needs
Manage ad hoc projects (such as brand strength trajectory in a given market) largely independently with direction provided by Director, Corporate Brand Management
Lead day-to-day management, data analytics / strategy, findings delivery and communications for at least one (likely more than one) market where brand tracking is in field
5+ years of experience in a strategy, statistics, finance, or marketing research (with an emphasis on quant) Industry-relevant experience, as defined by one or more of the following

Brand Management Manager Resume Examples & Samples

Participate in the design of global product & marketing initiatives and ensures local implementation follows global brand strategies
Build liaisons with: a) domestic groups seeking to leverage and communicate back to international those programs that can be reapplied; and b) Business Development Managers co-sharing global & local knowledge & insights and supporting implementation of global designs
Manage marketing activities for key initiatives including advertising, consumer promotion, marketing research, packaging, and product development
Successfully execute product launches
Successfully and effectively assist in the development of roadmaps from test launch to a national roll out
Assist in the creation and documentation of repeatable success launch models
Analyze major consumer research and draw solid conclusions and action plans from the research
Manage and execute global and regional promotions in conjunction with local salespersons
Access consumer insights from US and translate them into actionable recommendations for International
Create turnkey sales execution briefs for key brands in key markets
Bachelor's and/or Master's Degree. 3-5 years related work experience
Technical competencies including marketing execution expertise, project management tools, proficiency in Microsoft Office and Outlook
Strong business acumen including financial and budgeting
Excellent active listening skills, seeking to understand the needs of consumers, customers and colleagues
Proven project skills successfully developing and executing full marketing programs in the past

Group Director Brand Management Resume Examples & Samples

Undergraduate Degree in relevant field, MBA preferred
Experience with expertise in luxury/upscale brands. Strategic planning and reporting, including facility ROI analytical tools and consumer insights, market research and trends analysis. Creative strategy development in Global and Regional marketing teams
Poise and professionalism to represent Tiffany with external vendors and interact with senior-level counterparts within the department, as well as PR, Sales, Merchandising and Store Planning
Management style that will motivate and inspire staff
Proficient computer skills (Word, Excel, PowerPoint)

Brand Management Intern Resume Examples & Samples

Assist the Commercial Team in the execution of their projects
Create and maintain commercial summaries of all commercial deals/ activities
Provide support in managing the product design and approval process for ITVP's licensing and merchandising deals
Research international market opportunities for the expansion of the group's ancillary opportunities, and present analyses to Commercial Team
Actively search ancillary opportunities in various markets and draw comparisons with competitors and market trends
Support maintaining budgets and forecasts, and any other financial analyses required
Support the delivery of assets and artwork to licensees and external partners
Create PowerPoint slides to present market intelligence back to team
Support team on maintaining files, products inventories and various databases for all projects initiatives
Provide additional support on ad hoc projects as required
In addition to the above, you may be required to perform other duties that fall outside your job title or key duties
Strong analytical and financial skills
Strong Excel and PowerPoint skills
Strong interpersonal skills and ability to communicate effectively with senior team members
Proactive attitude and willingness to learn on the job
Ability to address complex issues and cut through ambiguity
Ability to cope in a fast, dynamic environment, and flexibility to meet tight deadlines
Candidates must be enthusiastic about working in TV/entertainment and demonstrate basic knowledge of the industry
Candidates must be eligible to work in the UK
Proficiency of Adobe Illustrator and Photoshop would be an advantage

Director Brand Management, Teavana Resume Examples & Samples

Communicates brand direction to internal and external partners
Oversees the development and communication of the 12/18-month M&C forecast in the S&OP process
Coaches and mentor teams to enhance knowledge of marketing and CPG fundamentals
Direction and oversight of annual operating and marketing plans
Product or brand management at a top-tier CPG company (10 years)
Project leadership in a cross-functional environment (10 years)

Director International Banking Brand Management Resume Examples & Samples

Marketing Planning & Execution
Minimum of 8-10 years marketing experience including progressively senior-level experience
Thorough knowledge of all aspects of the Marketing discipline
Demonstrated effectiveness in leading teams and building a positive culture
Demonstrated excellence in consumer marketing
Demonstrated ability to develop optimized solutions in a complex environment and across multiple stakeholders
Effective negotiation and influencing skills that can be applied across all functional levels and areas within the organization to build commitment
Fluent Spanish is an asset

Senior Analyst, Brand Management Resume Examples & Samples

Support the proliferation, acceptance and use CTaM (Character, Titles and More) application across the enterprise
Manage CTaM financials, including assessment and application of IDs within financial systems
Partner with business and technology partners to drive data-driven decisioning for IP, including how to leverage financial data/insights. Specifically as the tool is rolled out – ensuring partners are supported
Partner with business and technology partners to support and facilitate IP financial data standardization efforts. Specifically working across the company to ensure financials are captured in a way that aligns with CTaM financials
Develop financial analysis to support franchise, brand and product decision making across the enterprise and within Corporate Brand Management
2-4 years relevant work experience (e.g. in financial planning & analysis, accounting, audit, operations)
High aptitude for understanding, analyzing and assessing financials
Prior experience with P&L management and/or financial planning & analysis
Experience developing and maintaining effective internal control processes
Highly developed written and oral communication skills
Prior project management experience
Solid organizational and multi-tasking skills
Self-motivated with proven ability to drive results
Excellent attention to detail with a willingness to get into the “weeds” as needed
Passion for technology
Passion for TWDC content and characters
Experience with technology solutions (cognos, MDM, SAP, etc.)

Director of Brand Management Resume Examples & Samples

Manage three teams covering: content partner relationships and content generation; brand management; and social media
Evaluate execution during and after campaign launch and improve where needed
Oversee content generation and approvals
Drive promotion and growth through community-driven social media
Oversee and direct social media team
Craft and execute a social media content calendar that will engage, entertain, and speak to our fans while building Crunchyroll as the place for everything anime
Lead a team that will cultivate relationships with key influencers and bloggers

Senior Brand Management Analyst Resume Examples & Samples

Delivery of high impact reviews of aspects of the business to executive/senior brand and financial management
Assignments conducted around the world (U.S., Asia, Europe, Latin America)
Frequent interactions required with executive/senior management ranks of VF
3-6 years accounting, audit or financial planning & analysis experience preferred
Proficient skills with Microsoft Office programs
Professional, flexible approach taken in handling multiple priorities
Strong leadership traits and resourcefulness
Annual travel of 40-50% (Not limited to, but mostly major cities such as Los Angeles, San Francisco, New York, Hong Kong, Shanghai, Buenos Aires, Brussels, Moscow, Istanbul, Bangalore, Stabio, Santiago. Mexico City)
Must be initially located at a hub in Greensboro, NC; Stabio SWZ; or Hong Kong, China; but telecommuting is available to eligible participants

General Manager Under Armour Brand Management Resume Examples & Samples

Manages and drives marketing strategies across a complex global matrix organization
Sets GFS strategic product agenda assuring sales and profit goals
Identifies line priorities, maximizes strengths and addresses weaknesses to drive consumer and market-oriented product opportunities
Assures a full pipeline of products to maximize floor productivity and sell-through
Establishes business goals by targeting competitors and consumers in key markets
Leads the creation of seasonal product plans to achieve brand and category financial objectives with respect to revenue, margin, SKU efficiency, and distribution channel mix
Oversees team execution of all forecasts against category and brand objectives
Participates as appropriate in product marketing presentations to key accounts and to merchandising teams at a global level
Drives the development and implementation of procedures and processes to improve forecasting, sales, and profitability
Works closely with Brand Marketing, Merchandising, and Sales Teams to identify and drive product distribution strategies and support programs
Develop and execute an effective licensee business partner relationship with UA Corporate team
Develop and execute the annual and long range operating plan and business objectives
Lead Marketing, Merchandising and Design initiatives for men’s, women’s and kids’ across all product categories
Accountable for achieving P&L and inventory goals
Collaborates with sales, graphic design, planning, sourcing and operations on business development strategies and execution
Cultivates and enhances strategic business partnerships with key constituents (i.e., CLC, LRG, Follett, Barnes & Nobles)
BA/BS degree in marketing, business administration or related field of study. MBA strongly preferred
Minimum 10 years as a Senior Brand/Product Line Manager, Brand/Product Manager, Merchandising Manager, Business Unit Manager, and/or similar position
Must have a strong understanding of the athletic apparel industry generally developed by retail and product merchandising and/or sales background
Ability to influence in a fast-paced, matrix environment
Ability to motivate, lead and manage a large team
Must be committed to and demonstrate the highest business and ethical standards consistent with the HBI Global Code of Conduct
Ability to effectively drive results with all functional areas and at all levels within the organization
Refined oral and written communication skills
Ability to think strategically and develop comprehensive business plans
Must be able to travel

International Theatrical Franchise Brand Management Resume Examples & Samples

For Franchise titles, ensures that overall plans & strategies are communicated to all international offices in a consistent way that reflects brand values and messaging
In partnership with existing WB franchise and Marketing teams, communicates the International Theatrical marketing plans to multiple WB divisions to ensure cross-studio consistency and integration with overall film strategy
In partnership with existing marketing teams, encourages relevant marketing activity with other TW divisions
Supports EVP International Marketing in development, implementation and follow-up on any additional assignments and needs

VP, Theatrical Franchise & Brand Management Resume Examples & Samples

Supports and collaborates with the EVP International Marketing, Integrated Marketing team and International Marketing/Pub teams to compose International Theatrical franchise brand & Marketing plans for assigned film(s) detailing strategy, positioning, tactics, objectives and international considerations across cross-functional Internatinal Theatrical Marketing teams that informs international offices, international distribution, stakeholders etc. (this is not intended to replace individual departmental strategies)
Organizes activities across departmental teams by developing cohesive tactical marketing plans, including detailed campaign roll-out timelines for key tentpole franchise films
Working with integrated marketing team, communicates with key external stakeholders, supporting International Marketing/Pub departments and serving as a voice for International Theatrical Marketing that can speak with in-depth knowledge across all aspects of the campaign and department activities
Working with Integrated Marketing team, establishes a regular meeting schedule between International Theatrical Marketing/Publicity (and distribution as relevant) departments and key external stakeholders to instigate ongoing, consistent dialogue between the teams
Develops communication tools and documents to convey brand updates on a regular basis to both keep internal teams on track and external stakeholders apprised of all activities

Worldwide Theatrical Franchise & Brand Management Resume Examples & Samples

Supports and collaborates with the EVP Marketing to compose a strategic Theatrical franchise brand plan for assigned film(s) detailing strategy, positioning, tactics and objectives across all cross-functional Theatrical Marketing teams, with the goal of developing one overarching campaign plan that both informs stakeholders and directs the supporting work of the worldwide marketing team
Ensures that overall strategies are communicated to all areas and implemented across all Theatrical Marketing teams in a consistent way that reflects brand values and messaging
Communicates daily with key external stakeholders, serving as a singular voice for Theatrical Marketing that can speak with in-depth knowledge across all aspects of the campaign and department activities
Establishes a regular meeting schedule between Theatrical Marketing departments and key external stakeholders to instigate ongoing, consistent dialogue between the teams
Develops presentation materials for senior management team
In partnership with existing studio franchise and Integrated Marketing teams, communicates the Theatrical marketing plan to multiple WB divisions to ensure cross-studio consistency and integration with overall film strategy
Supports EVP Marketing in development, implementation and follow-up on any additional assignments and needs

Associate, Brand Management Outdoor Resume Examples & Samples

Verify Outdoor asset contract fulfillment
Maintain Outdoor Marketing Asset data
Work with the social media team to activate the campaigns and offer the consumer experiences unique to Under Armour
Maintain business unit calendar and coordinate outdoor events
Manage marketing salesman sample buys (tracking, ordering and forecast management of all outdoor brand samples)
Account for all photo/video shoot needs, addressing big stories,
Work with product/footwear to get salesman samples in extended sizes for athlete shoots and pre-launch seeding
Ensure Outdoor Apparel, footwear, & accessories are being represented in all photo and video shoots
Manage forecasting process for Outdoor Brand
Assist in catalog process and communication between sales & product teams
Work closely with Events team to protect and increase our brand awareness through chosen events throughout the year
Bachelor’s degree in Marketing, Communications, Business Management or a related field
1-3 years experience in a business environment
Strong proficiency with MS Office (Excel, Power point/Keynote, Word)
Prior Experience in handling multiple tasks to meet challenging deadlines
Knowledge of outdoor industry media for Hunting and Fishing is a plus

Showroom / Brand Management Intern Resume Examples & Samples

Excellent organisational skills including time management and multitasking in a fast-paced environment
A self-motivated team player who can act on own initiative
Clear and concise communication skills, both written and verbal
An eagerness to learn about the company
An all-rounder with a positive, can-do attitude
Must be based in/available to interview in London
English, Native or bilingual proficiency

Assistant Manager, Brand Management Resume Examples & Samples

Ensure the ideal product category mix is represented in all marketing channels to support key initiatives
Manage the development of all creative and media briefs
Communicate and monitor production schedules and deadlines with cross-functional teams
Obtain all necessary approvals and complete action items/milestones on time
Schedule, participate in or lead interdisciplinary kickoff meetings, as directed/needed
A bachelor’s degree and a minimum of 3 years of marketing or related experience and proficiency in

Working Student Brand Management Reebok Resume Examples & Samples

Support in driving campaigns and category analytics for Reebok categories
Ensure the Global/Market Brand Calendar is followed throughout the Market and that any Digital/Publishing and digital marketing work complements this
Analyze and report on digital trends and what’s next in digital marketing for the further enhancement
Ensure the global toolboxes deliver against the Market's eCom/eTail and Digital marketing needs
Work on individual assignments/small project where you can demonstrate your own contribution and ideas for improvement
Provide input into the creation of the overall Market plan related to the implementation of the Global Brand Activation strategy for Digital/Publishing
Assist in the creation of digital content in accordance with BU and Brand strategies
Execute Brand concepts in close collaboration with the Digital/Publishing teams
Report on performance of all Digital/Publishing marketing initiatives to ensure all marketing KPIs are met
Provide input on global toolbox performance to Global Concept-to-Consumer
Experience in brand marketing and/or sales (preferably in ecom and in the sporting goods industry)
University degree in Business or currently enrolled
0-2 years’ work experience

Assistant, Brand Management Resume Examples & Samples

Oversee home accounts by managing the development and maintenance of the relationship with new and existing customers, including creating price lists and day to day communication
Create price lists for Textile Market Weeks
Communicates with the customer base and analyzes the needs, product use habits and requests of existing customers to create recommendations for product management on development requirements over the short and long term
Works closely with the sales force to identify sales needs and eliminate obstacles. Tracks and prioritizes sales requests for both product enhancements and sales demonstration tools. Provides recommendations to Brand Management on product enhancements. Participates in selected sales calls or prospect appointments as appropriate
Performs additional duties and special assignments as required
Bachelor’s Degree with a specialization/focus in the Home Products industry
Candidate must be self-motivated, highly detailed with ability to work in a team-oriented environment
Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines

Brand Management Resume Examples & Samples

Current Resume including work experience, education details and extra-curricular activities
A Cover Letter outlining why you feel you would be a good fit for a role with P&G
University Transcript (including all subjects completed up-to-date)

Brand Management Resume Examples & Samples

Working on the design & execution of brand campaigns. Lead agency briefs & follow up on execution on a new initiative
Co-lead Market and Initiative Review. Organize internal event
Co-lead the digital marketing and PR plans on your brand
You can apply for an internship in
The Netherlands

Brand Management Resume Examples & Samples

An operations team for a specific Brand or a Category
A communications team, with responsibilities for many categories on a specific marketing touch point (Digital, In-store, Media etc.)
A sales team developing marketing plans across categories for a specific Customer
Simply apply by clicking the button below
Have your CV in English ready to attach
Attach an overview/average of your latest grades (feel free to provide your own summary)
Attach your latest certificates
Please note individual attachments cannot be larger than 400 KB (5 attachments possible)
Please note your starting salary will be in the range of 48.000 - 51.000 Euro per annum depending on your experiences / qualifications. Moreover, we offer a wide range of other company benefits such as company pension and stock purchasing programs

Brand Management Resume Examples & Samples

Please note individual attachments cannot be larger than 400 KB (up to 5 attachments possible)
Please indicate your preferred work location (Germany or Austria) in your cover letter
Please note that your internship salary will be in the range of 1.400 - 1.550 Euro per month depending on your experiences / qualification

Brand Management Resume Examples & Samples

Manage long term brand and product strategy planning with specific focus of local market business
Contribute to the creation of new initiatives, including new brands, packaging, products and ideas
Design marketing plans focusing on media, sampling, alliances, endorsements, event marketing, consumer offers

Brand Management Internship Switzerland Resume Examples & Samples

Creating, designing and executing a promotional event
Leading a business analysis and making strategic recommendations
Designing, developing and implementing communication for the brand, such as a digital or a sampling campaign
Just apply via clicking the button below
Have your CV in English ready to attach (include examples of the challenging experiences you have had both within and outside academia)
Attach a summary of your latest grades
Please note individual attachments cannot be larger than 500 KB

Brand Management Resume Examples & Samples

Apply strategic thinking, media expertise, strong communication skills and understanding of adult learning principles to develop, execute and continually evolve a successful, on-going media training plan to raise the level of media understanding and expertise across P&G NA brands
Lead the cross-training of media experts, across category embedded and NA Media team experts, via the formation and operation of a forum and other learning opportunities
Partner with NA Media team, Media agencies, Brand teams, Category media experts and Media suppliers to identify learning needs, set priorities, create and execute training and optimize based on feedback and results
Navigate effectively through complex issues and challenges, leveraging Media and training expertise and brand understanding to create learning solutions. Gain alignment to recommendations and oversee execution
Successfully partner with and manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications
Creatively envision media education and learning solutions that meet the needs of P&G and its brands
Apply critical thinking, strong problem-solving and expert media skills to drive Brand growth
Apply media expertise to lead and develop best in class media plans, approaches and delivery
Navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions. Gain alignment to recommendation and oversee execution
Build brand capability through brand education and regular leadership connects
Connect business needs with central P&G capabilities and provide input to development of future P&G capabilities
Continuously learn and build media expertise while becoming fluent in “P&G”
Results driven: Bias for action
Amazing communication skills: Able to educate and influence through a variety of methods including documents, live presentation, video, etc
Team orientation: Approachable; motivated by team result. Skilled at bringing groups together for a common goal
Flexible and adaptable: Comfortable changing goals and processes to meet business needs
Intellectually curious: Thirst for learning and for continual improvement
Analytics understanding: Able to triangulate between data, brand goals and opportunities. Comfortable with analyzing data and other information and building a story
Open: Willing to learn and embrace a new corporate culture
Passion for and a breadth of experience in Media including media planning and experience across media vehicles and channels
Ability to understand and clearly communicate complex Media concepts and knowledge to others to enable them to make stronger media choices
Working understanding of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search
Foundational marketing acumen

Brand Management Resume Examples & Samples

Apply media expertise to lead media implementation, optimization, agility and excellence in change process and flawless execution and delivery
Partner with brand teams, central media and research teams, media agencies and media suppliers to establish clear media measurement plans to enable optimization, test and learning and innovation
Creatively envision solutions and innovation that meet the needs of P&G brands
Team orientation: Can successfully work in teams to achieve breakthrough; motivated by team result. Skilled at bringing groups together for a common goal
Strong analytics background: Able to triangulate between internal and externally sourced data, brand/business goals and opportunities. Comfortable with pulling data and building a story
Passion for and a breadth and depth of experience in Media across media types, including TV/video, mobile, banner, social, publishing, programmatic. Intermediate to advanced understanding of media types and vehicles, or, in-depth understanding of specific media types with basic understanding of other types of media
Proven results in the application of media analytics to make recommendations and optimize media plan and approaches
Expertise in leading media operations, understanding multiple brands’ strategies and objectives and delivering against these via creation and implementation of media approaches and utilities; learn and optimize based upon in market results
Understanding of the typical processes and tools utilized by planning, buying and operations teams across media types

Brand Management Resume Examples & Samples

Apply media expertise to lead learning, assessment and establishment of media planning and strategy best practices applicable to either a range of and/or unique brand needs and evolve these in a rapidly changing media landscape
Partner with brand and central research teams, media agencies and media suppliers to apply data and advanced analytics to media plans and strategies at a brand and corporate level to enable P&G brands to meet their business and media objectives. Innovate and continually evolve P&G’s knowledge and practices in this critical area
Passion for and a breadth and depth of experience in Media planning and use of data and analytics across media types, including TV/video, mobile, banner, social, publishing, search, programmatic. Intermediate to advanced understanding of integrated media planning and strategy and strategic and tactical media planning by media type

Brand Management Resume Examples & Samples

Apply strategic and innovative thinking, strong media expertise, communication and problem solving skills to develop, continually evolve and execute P&G’s NA approach to Video, Print, Radio and OOH to deliver brand needs and drive competitive advantage in a rapidly changing environment
Lead and navigate effectively through complex issues and challenges, leveraging Media expertise, problem solving and innovation skills and effectively partnering with brands, agencies and suppliers to create effective, timely solutions
Partner with NA Media team, Media agencies, Brand teams, Category media experts and Media suppliers to identify media needs, set priorities, create and execute and optimize media approaches and capabilities based on feedback and results
Apply media expertise to lead and develop best in class media approaches and delivery
Connect business needs with development and use of central P&G capabilities and provide input to development of future P&G capabilities
Strong communication skills: Able to educate and influence through a variety of methods including documents, live presentation, video, etc
Passion for and a breadth of experience in Media including media operations, media planning and experience across media vehicles and channels, especially Video
Strong understanding of the typical processes and tools utilized by buying/investment teams across all media types, particularly Video, publishing, programmatic buying, reserve digital, social and search
Strong understanding of media data and analytics used in the rapidly changing media space, especially in Video across TV and online video
Ability to understand and clearly communicate complex Media concepts and knowledge to others in such a way as to enable strong decisions

Manager Brand Management Resume Examples & Samples

Review and analyze market, competitive and industry data to understand current trends within the brand
Determine strategic innovation objectives regarding brand service and product, and develop the corresponding tactical initiatives to achieve those objectives. Effectively communicate initiatives to subordinate staff, Brand Marketing and hotels. Serve as key contact for new innovation initiatives, answering questions and providing program information as needed
Design and/or review programs and executions designed by others. Programs are implemented with franchisees, hotel staff, Area Managers, and/or Regional Trainers to impact service levels and/or product initiatives at the hotel
Coach and develop team members; hire, fire, assess, discipline, document performance, recommend salary and classification changes. Act as an advisor to subordinate managers or staff to help meet established schedules and/or resolve technical or operational problems
Technical Skills and Knowledge –
Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation. The majority of this position’s work falls into the scope of projects. The majority of projects is cross-functional and therefore requires a high-level of both impact and influence skills and project management skills
Experience leading the innovation process from insight identification, through development and product/service commercialization
Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Ability to influence both franchisees and senior management. Because the majority of the work in this position is innovative and therefore can be controversial, must be able to present and defend a point of view clearly and articulately, react appropriately to unexpected reactions, etc
Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics)
Demonstrated analytic and financial skills
Demonstrated organization and management development, including demonstrated ability to think strategically and develop/implement organizational initiatives
Demonstrated ability to develop consumer understanding based on research and existing trends
Demonstrated creative problem solving ability and demonstrated creative thinking skills as evidenced by prior campaigns

Group Manager, Global Brand Management Resume Examples & Samples

Manage global brand strategy for new and existing product portfolio within HVT
Develop brand process and procedures to ensure successful project outcomes
Foster effective communications and deliverables among brand and cross functional partners
Develop and champion all Heart Valve Therapy Business Unit (HVT) brand campaigns to the cardiac surgeon and ensure they are consistently and meaningfully represented in all external customer touch points and across all regions and departments internally aligned with the strategy
Measure and report performance of all marketing campaigns and assess against goals (ROI, KPI’s)
Lead the brand development of innovative, differentiating and integrated marketing programs and tools (promotional, sales, exhibit, training) for physician and internal audiences from strategy through execution
Partner with product marketing and other business functions to develop positioning, value proposition, message platforms, and product names for complex new global product launches; ensure alignment across product portfolio, within Business Unit and corporate brand architecture
Collaborate with congress management to develop and manage strategic, diverse and relevant promotional plans for key annual congresses; provide competitive brand analysis
Liaise directly with all business partners – including product marketing, congress management, education, corporate communications, clinical, legal and regulatory – to ensure timely and accurate completion of projects. Provide regular updates to management and key stakeholders on program and project status
Be the Brand champion ensuring all HVT initiatives are on brand and complying with the new guidelines; partner with various functions to ensure accurate transition of all existing materials to new guidelines
Manage vendor and agency partnerships – contracts, SOW, project timelines and budgets
Day to day collaboration and management of brand review for all HVT business unit promotional and educational materials for brand accuracy and compliance
Budget creation and control including monthly, quarterly and annual reporting

Manager, Hilton Hhonors Brand Management Resume Examples & Samples

A minimum of three (3) years of experience working with a wide variety of stakeholders, including, internal company stakeholders (other corporate departments and brands) and external stakeholders (customers)
A minimum of three (3) years of experience with brand management across online and offline touch points
A minimum of three (3) years of direct work experience, in a Marketing and/or Brand role
A minimum of three (3) years of Brand Management experience
Advanced proficiency in Microsoft Word, Excel, and PowerPoint
Demonstrated experience presenting complex strategies to a range of internal and external stakeholders
MA/MS Master’s Degree in Business Administration or related field
A minimum of five (5) years of business experience in Loyalty, Marketing, and/or Brand Management
A minimum of five (5) years of experience working in or with brand marketing teams, product management teams or product development teams
A minimum of five (5) years of Brand Management experience
Experience with business writing and presentation development (for stakeholders ranging from front-line team members to senior leaders)
Experience with data (Excel-based) analysis
Direct experience in the Hospitality industry, with frequent guest and loyalty programs and/or in brand management for an experiential or membership-based product

Director, Brand Management, Hilton Hhonors Resume Examples & Samples

BA/BS/Bachelor's Degree
A minimum of five (5) years of professional experience in management, marketing, and analytic roles
A minimum of three (3) years of experience working with brand teams, product management teams, or product development teams
A minimum of three (3) years of experience with customer experience management across all online and offline touchpoints
Strong quantitative and analytical background, including ability to draw insights from large data sets
Written and verbal presentation skills
Leadership, problem solving and collaboration skills
MS/MA/Master's Degree in marketing, business management, or related field
A minimum of six (6) years of related professional experience
A minimum of four (4) years of management or supervisory experience
Experience working in a cross-functional corporate environment
Hospitality and/or travel industry experience
Understanding of dynamics of the hospitality industry, specifically property-level incentives and priorities

Associate, Accessories Brand Management Resume Examples & Samples

Work closely with management and cross-functional teams including design, sales, production, and overseas sourcing offices to deliver a seasonal product assortment that executes brand strategy and consumer needs
Oversee accessories accounts by managing the development and maintenance of the relationship with new and existing customers, including creating price lists and day to day communication
Assists in the development and ongoing support of the customer reference, customer care, and oversees brands customer service communication
Liase information between all parties
Work with customers to set up and maintain all packaging standards and work with vendor to develop as needed
Provide licensor with detailed recaps and feedback on product following each market
Work with the visual teams on all showroom/market preparation
Bachelor’s Degree with a specialization/focus in the Accessories industry
Proficient with Word, Excel, PowerPoint, Adobe Photoshop

Assistant, Brand Management Resume Examples & Samples

College degree required; merchandising or business degree or coursework preferred
1-2 years of relevant work experience
High level computer proficiency
Advance Microsoft Excel skills preferred (lookup functions, array formulas, pivot tables and data management)
Strong business analysis skills with propensity to suggest and drive solutions
Comfortable with team based work structure
Ability to demonstrate flexibility
Ability to manage multiple projects and shift priorities in a fast paced environment
Demonstrates initiative, is conscientious and provides complete follow through on aspects of responsibility

Associate Dir, Brand Management Resume Examples & Samples

Ensure consistency and channel-appropriate voice, tone, and brand between print, digital, and social media properties
Develop creative strategy for content marketing campaigns; edit material developed by internal producers to ensure deliverables reflect strategy
Serve as lead brand writer for core content in collateral and websites, translating positioning into marketing copy
Consume marketing analytics to adjust message strategies, developing a cadence for this discipline
Work closely with the marketing director to ensure all departmental output reflects marketing strategy, assuming project leadership where necessary
Ensure standing marketing operations and annual collateral updates are executed smoothly
Lead ad-hoc projects from concept through execution
Oversee marketing budget operations to maintain integrity of the department#s financial management
Strong copywriting and copyediting skills
Demonstrated ability to manage processes and lead project teams
Experience in development of successful campaigns
Track record translating positioning into brand copy
Demonstrated ability to identify opportunities, define objectives, implement plans and assess successful execution or course correct as necessary
Fluent in marketing analytics and experienced in analyzing data to make content recommendations
Familiarity with audience behavior in a variety of platforms and channels (web, electronic direct mail, social media - especially Twitter, YouTube, Facebook, Tumblr, Instagram, LinkedIn)
Strong interpersonal skills: ability to work independently and as a member of a team, mature judgment, diplomacy in managing project and constituent stakeholders, willingness to learn and innovate
Flexibility in dealing within a dynamic environment; able to manage multiple tasks simultaneously
BA/BS degree, plus a minimum of two years preferred working in a marketing services agency or equivalent experience client-side; graduate work in advertising, marketing, or MMS preferred

Director Brand Management Resume Examples & Samples

Develops the marketing vision and strategies for promotions and programs. Directs and oversees the implementation of marketing programs and media to ensure achievement of business objectives
Leads and mentors cross-functional teams to develop products, programs, and plans and enhance knowledge of business and marketing fundamentals
Communicates brand/category direction to internal and external partners. Cascades important time sensitive information to direct reports, peers, and leadership
Development and oversight of annual operating and marketing plans
5 or more years of experience in a role supporting marketing, brand management or product management
5 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation

Head of Brand Management Resume Examples & Samples

Minimum 10 - 12 years of experience of marketing different brands
Experience of New product launches
Complete understanding / insight of customers and consumers of multiple brands
Clear understanding of brand positioning to be able to position different brands with clear differentiation and competitive edge
Clear understanding of marketing planning and budget allocations and utilization
In-depth knowledge of marketing research tools available in Pakistan and abroad
Clear understanding and knowledge of media habits of Pakistani consumers
Understanding of Pharma market dynamics and marketing tools
Excellent Presentation skills
Good interpersonal skills / People management
Strategic thinker with business acumen
In-depth knowledge of marketing with clear concepts
Ability to drive a complicated multidimensional process
Cross functional collaboration, must be a team player
Ability to influence people across a wide range of functions (may include cross functional colleagues with little direct organizational relation)
Industrious and mobile
Expert in Process management
Presentation and professional communication skills
Command over Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy
Pharm D with MBA
MBBS with MBA

VP, Brand Management Resume Examples & Samples

4-year degree from an accredited university in Business Administration, Marketing, or related major; MBA
12+ years of relevant professional experience in brand management, marketing, or related function; demonstrated progressive career growth and pattern of exceptional performance
Prior track record of “breakthrough” consumer brand development

Brand Management Resume Examples & Samples

University undergrads/graduates in penultimate year
Excellent leadership
Have passion on digital/social marketing work
Work independently
Strong English verbal and writing skill
Computer literate at MS-Office
Set up and maintain ONE User Name & ONE e-mail unique only to you. Applicants will be disqualified if they have multiple accounts
Select only ONE position to apply
Summer Internship period is July-August 2017
No immigration sponsorship is available for this position. Procter & Gamble

Brand Management Resume Examples & Samples

Developing brand strategies and plans (strategy/concept/packaging development, product/marketing qualification and forecasting)
Advertising (strategy/creative brief development, copy evaluation, copy clearance, commercial production and copy testing)
Below-the-line consumer communication (include print, outdoor, direct-to-consumer marketing, public relations and point of- sell materials, etc.)
Media (develop and execute media strategies to reach target consumers including level, mix and market prioritization)
Manage multi-functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution and summarizing results/learning)
Consumer/Customer/Market Understanding (sound understanding of consumer/customer/market and detailed business analysis to identify business drivers and opportunities)
Complex Business and Financial Analysis; and
Interpersonal Projects (coaching/training, recruiting, multi-functional teamwork)
Strategic thinking and problem solving skills
Ability to work well with others as a team
Innovative and analytical mindset
Ability to adapt to change
Set up and maintain ONE User Name & ONE e-mail address unique only to you. Applicants will be disqualified if they have more than one account
No immigration sponsorship is available for this position. Procter & Gamble does not sponsor candidates for permanent residency except in some areas that in Procter & Gamble's sole discretion require highly specialized backgrounds

Brand Management Internship Resume Examples & Samples

Interpret and come up with ideas on improving communication channels to our consumers
Adapt brands images to our local market
Communicate with external partners such as promotional agencies
Make analysis on our competitors’ behavior but also on our consumers shopping behavior
Come up with solutions meant to optimize marketing campaign budgets
Students starting with the 2nd year of Bachelor and graduates following a Master's degree
Good English skills
Strong leadership qualities, analytical thinking and problem solving
Creativity & Initiative
Communication and priority setting

Brand Management Internship Resume Examples & Samples

Develop local consumer insights and expertise, competitive and market understanding
Design marketing plans focusing on media, sampling, alliances, e
Eligible for an internship (enrolled in the university or possibility to obtain a university agreement with strong academic results)
Fluency in Spanish and excellent ability to communicate in English
Available for a minimum of 3 months, preferably 6 months
Are leaders who make things happen
Analytical thinkers and problem solvers
Excellent communicators
Set priorities and follow through on commitments
Work effectively with diverse groups of people
Demonstrate creativity, innovation and initiative
Have the passion to win

Director, Brand Management Resume Examples & Samples

Act as brand ambassador for company; drive and implement brand governance framework across the organization
Align with marketing colleagues across the organization on short- and long-term brand strategies to meet and exceed company objectives; partner with cross-functional team to execute brand vision and ensure that brand guidelines are well-defined and the company and their agency partners are educated on and adhere to them
Own, run and lead RFP process for Brand Center/Asset Management Web Platform. Evaluate and select vendor. Develop business requirements, design, develop and launch to enterprise. Administrate workflow. Provide training, maintain and govern
Be the owner and steward of the Guardian Brand Guidelines. Perform governance, train enterprise, and ensure proper adoption of guidelines in support of line of business programs
Develop and track key brand performance metrics on an ongoing basis. Reports and presents metrics to business partners and senior management on brand programs’ success and linking to business performance and objectives
Build strong and effective relationships with internal and external partners supporting inventory planning, education, creative, product development, and operations
Drive and implement brand governance process - set governance objectives, define strategy and implement process
Own and manage brand guidelines and oversee brand review and approval processes
Oversee brand engagement and training activities, including creation of brand center on intranet and ongoing maintenance and approval of assets in the center
Manage brand measurement and tracking, advocate and facilitate the application of brand strategy to business strategy
Lead ongoing refinement of brand positioning, image, architecture and voice in context of corporate vision and mission as necessary
Proven ability to develop brand and marketing strategies and effectively influence and communicate recommendations to executive management
Demonstrated success to lead, build consensus and work effectively across functions, marketing business, and external vendors Able to handle multiple priorities while meeting objectives
Strong analytical skills and data-driven thinking, ability to drive metrics programs and report on results
Up-to-date on latest trends and branding best practices
Comfort and poise when working with and presenting brand strategies to C-suite executives and notable individuals
Team leader and player who builds strong, effective partnerships
Advanced knowledge of MS Office (Word, PowerPoint, Excel)
10+ years of related business experience
Deep-rooted understanding of brands and 8+ years of experience working for a brand consultancy, internal brand identity team on the client side or an agency
Experience with brand identity systems and guidelines

Director, Brand Management Resume Examples & Samples

Ensure the team delivers detailed briefs to fulfill the needs of the region on all aspects of the marketing campaigns
College Graduate or MBA preferred
8+ years marketing and or brand management experience with expertise in

Oro Saiwa Brand Management Intern Resume Examples & Samples

Bachelor degree in Economics/Business Administration/International Business/Marketing is a must, preferably a Master Degree in Marketing
Experience, even if short, in Marketing or commercial functions (i.e. Category Planning)
Passion for Brand management
Ability to manage complexity: multiple and diverse projects
Being proactive and able to work with good level of autonomy
Very good marketing competencies (both qualitative and quantitative) & communication skills
Drive for results and creativity are your strenghts
Italian & English fluent written and spoken

Brand Management Resume Examples & Samples

6-9 months internship (starting as soon as possible) based in Weybridge, Surrey
Please note individual attachments cannot be larger than 100 KB
You must have the right to work in the country you have applied for the full duration on the internship/placement

Manager, Brand Management Americas Resume Examples & Samples

4+ years of relevant professional experience in brand, marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
Experience in travel, fashion, music or other lifestyle industry experience is preferred where experience development and programming were key elements of the brand expression
Integrated Marketing experience ideally with digital content, social media and PR coverage as the main goal. Must be able to effectively create and produce events that support partner needs, W brand needs and hotel needs. Must be able to develop briefs for programs that outline the goals and budgets and KPIs. Able to plan and execute marketing plans & events, develop & distribute content, and evaluate the program success
Adobe Photoshop, InDesign, Illustrator, Adobe Captivate, and the Articulate Platform (preferred)
Informs, updates, and provides information to supervisors, co-workers, and stakeholders in a timely manner
Presents ideas, expectations and information in a concise, organized manner
Uses problem solving methodology for decision making and follow up
Performs other reasonable duties as assigned by manager
Understands scope of own decision‐making authority
Stays calm and focused during stressful situations
Asks questions to understand why change is happening

Manager, Brand Management Resume Examples & Samples

4-year degree from an accredited university in Business Administration, Brand, Marketing, or related major
5+ years of relevant professional experience in brand, marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
Attends and participates in all relevant meetings
Maintains positive working relations with internal customers and department managers
Manages time effectively and conducts activities in an organized manner
Shows an understanding of how each role on the team contributes to the work
Shows an understanding of goals, processes, and reporting relationships within the department
Uses resources to help deal with change or challenges

Manager, Brand Management Resume Examples & Samples

4-year degree from an accredited university in Business Administration, Brand, Marketing, Hotel Management or related major
Lifestyle hotel / branding experience
Adobe Photoshop, InDesign, Illustrator, Adobe Captivate, and the Articulate Platform
Develops creative ideas and challenges existing norms and conventions appropriately to help create more on-strategy solutions for the brands
Continuously improves work processes
Uses meetings and other forums to regularly communicate status of work
Provides resources that help others deal with change and challenges

Director, Brand Management Resume Examples & Samples

Conduct regular update meetings with Senior Director of Brand Management and Brand Managers to review projects and provide or receive direction
Conduct monthly marketing review meetings with the leadership team to alert senior management to any market issues or concerns
Identify opportunities and recommend product, process, and pricing improvements to enhance competitive position
Proven strategic mindset with demonstrated track record in brand growth
Demonstrated ability to understand complex market and get up to speed quickly
Solid analytical skills and ability to determine and fill knowledge gaps
Proficient at both test design and results analysis
A proven track record in developing, implementing and evaluating marketing plans with previous involvement in direct mail, digital media, trade shows and social media channels
Equally proficient in strategic and hands-on performer mode. Can readily adapt to shifting priorities, a fast pace and a fluid environment
Self-motivated but collaborative with an eye to managing to goal

Brand Management Resume Examples & Samples

Develop portfolio strategy, and go-to-market commercialization , tailor-made trial & loyalty sales plans to win in e-Retailers in Taiwan for multiple brands
Work closely with multi-functional team to develop long term and short term strategy & sales plan to build brand and also develop win-win value for customer
Work closely with agencies in-house and out-source on developing commercial work for driving trial & loyalty in e-retailers
Interpersonal Projects (coaching/training, recruiting multi-functional teamwork)
Experience in working in e-Commerce background for 2-3 years in Taiwan (locally preferred) or other region
Related e-commerce business in–house or agency side
Need frequent travel between HK & TW

Director Franchise & Brand Management Resume Examples & Samples

Required Educational Level: University degree in Film / Media / Marketing / Economic disciplines,
At least 5-10 years’ experience in Brand / Franshise / Marketing planning – min. 5 years at
Manager level in Marketing and/or Media
Min. 3 years Marketing and Brand Management experience in international / multiple market roles
Research know-how is a must have – Digital media knowledge required
Experience in TV production best practices, media planning and media buying is preferred
Experience of managing and motivating small, entrepreneurial teams
Experience in a matrix, cross-cultural, media organisation preferred
Experience in Asia markets an advantage
Develops clear and consistent strategies to achieve the vision
Develops appropriate metrics to assess business performance
Manages projects, processes and resources to produce desired outcomes
Examines issues from a broad perspective, considering impact beyond immediate scope
Analyzes problems effectively and takes action to resolve
Holds self and others accountable to deadlines and high performance standards
Manages the needs of diverse stakeholders
Engages colleagues across the organization to optimize performance
Facilitates the exchange of ideas and creation of new ones
Transfers ideas and successes across boundaries
Facilitates win-win situations
Provides challenging work assignments and developmental opportunities
Tailors messages appropriately to the audience

Head of Brand Management Resume Examples & Samples

Oversight in developing Vertical Marketing Plan to achieve target within assigned budget across verticals within in country markets
Oversight the execution of vertical marketing campaigns as per marketing plan
Regular review of completed campaigns and on going plan and do necessary adjustment to deliver target achievements
Develop and maintain marketing relationships with Passengers and Influencers
Collaborate with local and regional teams to track, monitor and understand the data
Build strong relationships across multiple stakeholders in Marketing, Verticals, Analytics, Finance, Business Development, Product and Tech organizations local and regional
Proven track record in scaling businesses and being directly accountable for revenue and growth
Comfortable and savvy in gathering, compiling, analyzing and understanding the data
Proven track record in translating data insights into actions
From a startup environment therefore familiar with and comfortable working in a unstructured and dynamic environment
Strong leadership and good attitude as team player
Graduated from a recognized university with a reputable degree in Marketing, E-commerce or Business
Professionally proficient in English and in-country native language
Have used Tableau previously and very proficient in Excel spreadsheet

Director of Brand Management Resume Examples & Samples

Leverage market intelligence to formulate marketing strategies that efficiently and effectively drive brand awareness and key equity attributes against brand launch goals
Manage the creation of needs-based and differentiated brand messages and communication cascade
Lead media planning, execution, and optimization of media investments to maximize delivery brand goals
Drive holistic, integrated marketing campaign to build awareness among consumers
Deliver targeted programs to grow quality brand awareness, consideration, and retention of advisors
Manage direct marketing communications and deliver programs via the field to all distribution channels
Champion brand activation movements to drive deep brand understanding and passion among internal organization, including home office and field based employees
Develop collaborative relationships to develop and coordinate marketing efforts with Product, Distribution, Finance, Compliance, and Legal
Enable performance tracking of marketing choices against forecasted goals and drive optimization
Lead long-term marketing growth strategies and effectively influence senior management
Manage day-to-day operations including setting priorities, leading issues to resolution, and budgets
Seek opportunities to grow and develop talent within the organization
Directly manage 4-5 Marketing Consultants, including development of robust work plans, coaching, and providing timely, actionable feedback, as well as performance evaluations/development plans
8 years of prior Marketing experience
FINRA Series 6 and Series 26 registrations may be required during first year
Proven track record of demonstrating holistic leadership and works without supervision
Ability to think strategically, assess business risk, and apply creative problem-solving skills
Ability to effectively plan, develop, refine, and execute marketing campaigns through teams
Demonstrated ability to mentor, coach, and develop junior level associates
Strong relationship-building and influencing skills
Ability to work with all levels of management
Ability to work autonomously and as part of a team
Effective interpersonal skills, written and verbal communication skills
BA/BS required; MS/MA preferred

Assistant Manager, Brand Management Resume Examples & Samples

Work with US and international markets to understand local trends to deliver develop new products and sales-driving strategies to present to Global Merchant Team
Assist in leading cross functional teams in various brand projects, including new product development, packaging changes and production modifications
Grow each brand’s global ecommerce presence through building digital assets, creating copy for online product videos, enhanced media pages (A++), and product photography
Contribute to the packaging process by defining packaging layout, writing copy, selecting photography models, and attending photoshoots
Strong oral, written, analytical, organizational and presentation skills – must have intermediate skills in Microsoft Excel and Power Point
Demonstrate ability to handle multiple projects simultaneously in a fast-paced, changing, limited resource environment
Experience in online content management preferred

Director of Brand Management Resume Examples & Samples

You are an innovative thinker and marketer who is passionate about building brands
You have a track-record of unifying, transforming, and elevating the brands of complex businesses
You are a detail-oriented project manager
You thrive in dynamic, unstructured environment and enjoy rolling up your sleeves and taking a hands-on approach
You are a collaborator and influencer who is able to work effectively with a multitude of internal and external stakeholders

Director, Brand Management, Gap Brand Resume Examples & Samples

Lead overall planning, management and measurement of seasonal marketing plans, including message by channel to ensure business and brand objectives are met
Delivers seasonal strategic briefs that are rooted in customer insight, market trends, brand positioning with clearly defined objectives and measurable goals
Creates marketing blueprint to showcase messages, provide detailed information to inform other marketing partners and ensure product messages are defined and clear
Leadership and coordination of competitive tracking and consumer insight gathering to ensure strong external context and consumer focus to inform planning
Develop understanding of the global business and objectives with a focus on North America, and identify and communicate ideas and opportunities to support those objectives
Strong business acumen, analytic skills and understanding of financial and retail business diagnostics
Experience in integration of marketing messages across multiple channels, with the ability to pull cross-functional teams together to finalize marketing plans
A passion for the GAP brand and a demonstrated understanding of the GAP brand vision/positioning and style aesthetic
Knowledgeable about multiple marketing disciplines
Ability to inspire creative teams with an appreciation for creative consistency
Financial proficiency in retail metrics and experience developing and managing budgets
An innovator who has experience in building integrated marketing programs and who can be known to take risks and think of bold ideas
Minimum education of a Bachelor’s degree, MBA preferred but not required
10+ years of brand management, consumer or retail marketing experience, preferably in fashion retail

Director Brand Management Resume Examples & Samples

Identifies and communicates key responsibilities and practices to ensure effectiveness of immediate team of direct reports
Directs and oversees the implementation of marketing programs to ensure achievement of business objectives
Leads and mentors cross-functional teams to develop products and programs, and plans
Leads integration of financial activities, including planning, forecasting and business analysis, to drive brand planning and strategies
Communicates brand direction
Coaches and mentor teams to enhance knowledge of marketing and category fundamentals
Overall accountability for brand P&L and delivery of financial targets

Brand Management Intern Resume Examples & Samples

You support in the marketing campaign planning process
You assist on the management of exciting strategic cross-market campaigns
You participate to the in-depth evaluation of the campaigns and proactively propose optimization on the approach
You analyze consumer, competitor and industry trends, and deliver key insights for strategic planning
You work cross-functionally with all relevant Zalora stakeholders

Account Manager, Global Brand Management Resume Examples & Samples

Extensive experience in client services at an advertising agency
Proven ability to effectively manage medium/ large clients and multiple, unrelated projects at any given time
Ability to adapt strategy and creative toolkit contents for regional/local client with no supervision
Strong ability to take information communicated from leadership and share/train on site team on the content
Strong interpersonal skills that encourage team cooperation, promote enthusiasm & foster strategic thinking
Excellent relationship management skills with a demonstrated ability to communicate at all levels of the organization
Ability to problem solve and work independently, as well as, know when to elevate is critical
Able to appropriately prioritize their workload
Ability to present & sell recommendations and to adjust presentations accordingly based on feedback
Familiarity with the latest trends, technologies and methodologies in creative design, web design, production, user navigation, mobile, etc
Digital/ecommerce marketing experience is a desirable skill

Brand Management MBA Internship Resume Examples & Samples

MBA candidate from a leading program; top academic credentials
2-4 years of experience in marketing, consulting, and/or creative agency; in the consumer space is a preferred
BA/BS degree in Business, Marketing, Engineering, Communications, Psychology or related field
Excellent project management skills and the ability to multi-task and work in a fast-paced environment are a must
Strong analytical problem solver -- approaches management with solutions versus problems
Strong communication and presentation skills; ready to present in both formal and informal settings with the use of PowerPoint and other tools
Ability to think analytically, strategically, and execute problem-solving with excellence
Self-driven to achieve goals; high energy level is essential, strong, dedicated work ethic
Comfortable working in collaborative team environments
Desire to work/live in Los Angeles

Director, Brand Management, Consumer Prints Resume Examples & Samples

Establish a vision and road map for Getty Images Print on Demand site (currently Photos.com) that utilizes existing brand strategy to further define and develop global strategy for online Consumer Prints business
Create distinct positioning for each aspect of the global online prints business from open edition digital prints to limited edition signed prints
Differentiate brand positioning for owned strategy from 3rd party offerings working in partnership with Director of Channels
Optimize the business in partnership with Backpack partners & deliver recommendations to VP/GM
Execute merchandising strategy by “imprint” working in partnership with Consumer Prints Curator from a content perspective
Engage with photographers, content partners and others to bring differentiated product offerings to market by channel
Develop editorial voice, social media campaigns, communication strategy and PR plans to support business and work with Backpack Partners to execute
Partner with external marketing, technology and site operations team (Backpack Partners) to develop promotional calendar that synchs with editorial calendar
Utilize existing resources to bring new partners onboard and to maximize existing relationships (with partners such as Urban Outfitters & One Kings Lane)
Explore new opportunities (from Archive etc.) as appropriate to driving brand strategy and sales
Establish pricing strategy across various product offerings and channels with guidance from Backpack Partners
Passion for the online art industry and desire to keep abreast of competition and industry trends
Grow product offerings over time driven by marketplace demands and revenue opportunities
Direct responsibility for achieving revenue targets and managing P&L

Director Brand Management Resume Examples & Samples

Leads the department in defining, developing, producing and managing Starbucks products and programs
Develops and manages a portfolio of products or programs. Determines priorities and balances resources among products and programs to optimize overall Starbucks financial success
Establishes and builds working relationships with regional and local marketing teams
Leads or participates in cross-functional teams to influence integration of products or programs with overall
Starbucks strategic direction, and to identify and develop new products or programs as necessary
Leads the financial analysis for the business and provides future direction for the development of the category
Presents category interests to senior management and leadership to create awareness of, discuss implications of, and ensure support for products and programs
Business management (6 years)
Direct or indirect accountability in developing strategic plans (3 years)
Ability to manage diverse portfolio and prioritize objectives

Senior Spec, Brand Management Resume Examples & Samples

Field, process and execute, quick turn, highly tactical requests with minimal oversight (i.e. information or image requests)
Provides PM/administrative support to AAM and AMs as needed
Responsible for sourcing and sharing creative inspiration at weekly site status meetings
Proactively communicate with clients and other BBS team members on a daily basis in a professional, efficient manner
Attend to the needs of the client, continually seeking ways to add value to the client-BBS relationship
Prepare account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence
Participate in and document discussions during client meetings and conference calls
Keep a close watch on competitive activity and share back with the broader teams on a quarterly basis
Verify production specs and field questions to internal clients and external vendors
2-4 years’ experience in client services at an advertising agency
Proven ability to manage multiple small projects at any given time
Able to translate simple project briefs into creative deliverables, adjust timelines, and keep projects moving to hit key deadlines
Strong ability to listen to a discussion, pull out critical pieces of information and recap in a clear and succinct way to the to group verbally and via email
Understanding of basic digital and print specs
Proficiency in MS Office, Excel, PPT, etc
French & English fluent. Other language is welcome

Manager, Brand Management Resume Examples & Samples

Support and at times lead brand health and sentiment tracking for select markets and brands
6+ years of experience in a strategy, statistics, finance, or marketing research (with an emphasis on quant) Industry-relevant experience, as defined by one or more of the following
Experience with both qualitative and quantitative research
Ability to manage several projects simultaneously
Exceptional analytical skills
Experience crystallizing key strategic insights from disparate data sources; demonstrated ability to analyze and draw implications from research
Strong background in database analysis (SPSS, Excel) and PowerPoint/Keynote Ability to work in a team environment as well as independently
Works well as part of a team (open to others’ ideas and suggestions), but also effectively leads teams as necessary
Strategic or Management Consulting at a top-tier management consulting firm
4-year degree or equivalent experience in Business, Engineering or other pertinent areas

Brand Management Resume Examples & Samples

Define vision and key strategies to win and be at the leading edge of media in Australia and New Zealand (across Brand portfolio), working with Brand Managers and Media Agencies
Annual Media landscape assessment and P&G competitive media assessment (incl. digital) as input to business reviews
Planning and buying/ Operation of all Media types, including TV, Print, Outdoor, Cinema, Paid search and social media paid activity etc
Define, map out and lead Innovative plan (e.g., Platform innovation, Tool innovation, Data innovation) relevant to the Market
Proactive branded / media entertainment amplification for brands (TV and digital), derive learning, share and re-apply across categories and across the region
Manage on-going day to day operations (documentation and materials traffic, etc.)
Tracking post-buy including digital
Analysis of media research including ROI analysis
Overall Agency management, including evaluation, agency structure definition etc
Financial controls and stewardship
Deep understanding of the Australian media landscape
Minimum of a Bachelors degree
3-5 years of experience in media planning, buying, execution and optimization
Bonus to have worked both agency and FMCG client side
Strong analytical ability to develop data driven media strategies
Focus on consumer driven growth via defining sharp consumer media insights and how they can influence the media strategies for the brands
Strong leadership skills with an ability to lead change and drive innovation
High Collaboration skills internally and externally
Submit your application, including a cover letter & resume
Complete an Online Assessment Centre
Attend a Reasoning Testing session
Attending Interviews

Associate VP, Brand Management Resume Examples & Samples

Build, lead and manage a team in support of driving success for a Portfolio of Brands
Lead the framework of brand positioning; roadmap the portfolio of products detailing brand identity, target audience, messaging and tiered pricing strategy
Full Profit and Loss responsibility; financially accountable to achieve sales/profit targets
Oversight of brand business planning, development and overall brand governance
Accountable for advertising strategy and channel approach
Support market expansion and new growth opportunities
10+ years of leadership in a brand management capacity; ideally from a global, consumer packaged goods company
Build and manage a team of brand managers; leading the group in support of the business objectives
Experience in managing a P&L of $50M or larger; with full financial accountability for product portfolio(s)
Adaptable, entrepreneurial and unstructured personality; a relationship builder who delivers on promises

Director Brand Management Resume Examples & Samples

Take brand ownership and provide brand vision, mission, goals and strategies
Steer image and brand value
Further develop and enhance the QIAGEN brand according to identified market needs
Ensure global corporate brand recognition in alignment with QIAGEN’s brand policies & procedures as well as international industry guidelines
Review the current branding policies and regularly adapt them to new multimedia trends
Work together in an international team to develop and execute brand architecture strategy to secure consistent uniformity in all customer communications and presentations, including integration of new products and corporate acquisitions
For tonality, style, corporate identity and design, work closely with the responsible content marketing and design management teams
Work directly with functional area leaders to identify Corporate Design needs and partner with appropriate internal groups or external vendors to develop new solutions
Implement analytics to monitor/track brand performance (e.g., market share reports) in collaboration with the Head of Analytics and Market Research
Monitor commercial brand performance – make recommendations to adjust

Brand Management Controller Resume Examples & Samples

Responsible for annual budgeting and monthly trends analysis
Produce monthly reports and month end closing
Take ownership of sales controlling with key focus on Gross to Net Sales management
Optimize costs and efficacy of actions undertaken in accordance with the Standards and good practices set down by Internal Control by maintaining constant links with his/her contacts (e.g. customer benefits, value analysis, cost analysis, POS advertising, CSV etc.)
Monitor costs and carry out all analyses required to identify risks and opportunities
Be a business partner to Sales Division; optimize and drive strategic business decisions
Implement processes in accordance to Group Norms and ensure internal control policies are respected

Manager, International Brand Management Resume Examples & Samples

Corporate Partnership Creative Liaison – International
A strong understanding of marketing strategy
A history working with licensors
A track record of performance meeting targets and objectives
Cross-functional expertise and the ability to thrive in a fast-paced and complex environment
Strategic and analytical thinker with strong critical decision-making and communication skills
Create strategic presentations/recommendation documents
Work closely with the business teams across Universal Parks & Resorts
Minimum 5+ years’ experience in managing marketing programs within paid media/social media, consumer products, packaged goods, telecom, entertainment and/or tourism industry
Proven track record of successfully integrating marketing campaigns with various businesses
Must be able to read, analyze, and interpret general business documents
Previously worked in multicultural environments, a plus
Familiarity with China/Singapore/Japan social media and related trends, a plus
Fluent in Mandarin Chinese, a plus

Brand Management Resume Examples & Samples

Guide the production process for brand communications by influencing the cost, schedule and overall techniques used by the agency
Help produce effective communication pieces that meet strategic objectives and are aligned with the brand's equity
Build a bridge between agency production departments and P&G Marketing teams, seeking to achieve a win-win relations for both parties
Maximize production ROI for categories and key brands
Protect P&G's interest in its communications by ensuring that external and internal standards and policies are met
Develop advertising production and cost quality metrics and communicate actual performance regularly to marketing leadership, global and local
Build the capability of P&G marketers and advertising agencies in understanding and evaluating production techniques, process changes and overall production governance via formal and informal training
Contribute to P&G's overall knowledge of production techniques by seeking best practices, applying those to individual brand efforts, and sharing that knowledge within P&G
Bachelor's degree or higher is required
Must be willing to relocate to the P&G Headquarters in Cincinnati, OH
He/She must not have worked for a company directly competitive to P&G over the last three years
He/She must not have worked for a P&G agency in the past 12 months
A minimum of ten years experience in a production role is required. This experience could be with any of the following: an advertising agency, film or television production; print communications; designing and producing on-line or in-store advertising; etc
Travel is required. Estimated travel frequency is approximately 20-25% of the time, but this may vary depending on the volume of projects
Applicants must apply on-line at pg.com, and will need to submit a resume and references
IMPORTANT - Please attach a portfolio or a link to your portfolio containing visual and studio material, which was broadcast or distributed on behalf of a client or organization, will also be required. A panel of P&G executives will interview finalists. New hires will receive comprehensive training in the first twelve months
Knowledge of production cost structures and the ability to assess and work within budgets is a key qualification. The successful candidate will be overseeing sizeable budges on behalf of Procter & Gamble
Successful track record of influencing subordinates, peers, management and external partners to achieve measurable results. This includes strong collaboration skills, the ability to negotiate, a passion for building capability in others, and clear oral and written communications skills
Candidate has an understanding of the principles of strong communications content, as well as an instinctive ability to evaluate executions. The candidate should have experience in sing strategic objectives to influence production so that it enhances the effectiveness of the communication, maximizes the visualization potential, and heightens the storytelling

Manager, Brand Management Resume Examples & Samples

Develop a strategy (contained in the Business Plan) for the Bushnell brand and social marketing channel and execute this strategy to improve consumer brand perception and positioning
Create and manage marketing plans for the Bushnell brand
Develop Key Performance Metrics for each social marketing channel and report performance on a regular basis to the Optics Director
Create and manage marketing budgets for each brand, including a monthly budget review to ensure the budget is executed faithfully
Manage external marketing agencies (main advertising agency; creative or promotional agencies as needed)
Seek input from Sales and Product Management teams and coordinate with Trade Marketing Managers to develop and execute the plans
Coordinate brand marketing plans with all International teams to ensure brand consistency regardless of region
Assist the Optics Director in presenting plans to internal and external organizations
Develop key measures for each aspect of the brand marketing plan and measure monthly
Develop and manage all marketing campaigns and programs (print, digital, TV)
Partner with Product Management teams to understand key new product launches and include as part of the plan
Seek input from Sales teams on key customer groups and retailers/wholesalers and coordinate campaign and program execution with Trade Marketing Managers
Develop and manage the National Promotional Calendar
Seek input from Sales and Product Management teams and coordinate with Trade Marketing Managers
Work with internal or external resources to develop creative and POP and deliver with product initiatives and launches and on a timely basis to all sales partners
Develop a roster of Brand Ambassadors to "carry the brand" to core customer groups and actively manage Brand Ambassadors
Manage the Social (Facebook, Twitter, YouTube, Instagram, etc.) function to optimize the way brands engage and interact with Consumers

Brand Management Resume Examples & Samples

Demonstrate strong knowledge of the TV industry and consumer behavior across screens
Deliver on the targeting, inventory and agility needs of a diverse portfolio of brands and deliver scaled P&G needs and efficiencies
Partner with brand and central teams, media agencies and media suppliers to apply data and advanced analytics to media plans and strategies at a brand and corporate level to enable P&G brands to meet their business and media objectives
Solid understanding and demonstrated leadership in TV and DRTV across investment strategy, operations and performance delivery
Strong knowledge of TV delivery measurement and metrics (reach, GRPs, TRPs, etc)
Experience with managing/supporting large TV sponsorship programs

Brand Management Resume Examples & Samples

Demonstrate strong technical, operational and analytic skills to lead in both the programmatic and adtech space
Solid understanding and demonstrated leadership in the programmatic media space including DMPs, DSPs, ad exchanges, ad networks, real-timing bidding strategies, behavioral targeting and consumer ID graphs
Strong knowledge and experience in the adtech trafficking and measurement tech stack including ad tagging, viewability, ad fraud and audience measurement

Global Brand Management Internship Resume Examples & Samples

Support the Global Brand team in the development of key strategic guidelines
Manage the communication and implementation of strategic action by markets
Support the development of new product innovation projects
Manage the asset bank and brand portal used by the brand team toward markets
Coordinate monthly report to senior management
Act as a coordinator between the different teams (channel marketing and communication) and other stakeholders within the company (operation, legal, finance, etc.)
University degree (Bachelor or Master studies)
Good strategic marketing and/or project management experience
Previous experience in globally operating companies ideally within major FMCG or spirits company is a plus
Track record of successfully leading projects or initiatives in academics, sports, professionally or extracurricular activities
International experience is highly desirable
Fluent in English. Swedish is not a requirement. Additional language is a plus
Attention to details
The ideal candidate has a strong ability to work independently, has a positive “can do” mindset with a strong entrepreneurial ability coupled with excellent intrapersonal and communication skills

Senior Director Brand Management, Nacp Resume Examples & Samples

Setting goals for the work group, developing organizational capability, and modeling how we work together. Identifies and communicates key responsibilities and practices to ensure effectiveness of immediate team of direct reports
Builds strong relationships within a matrix structure to ensure alignment, achievement of business objectives, marketing message consistency and adherence to brand guardrails
Leads development of strategies for brand(s)/category(s)
Leads integration of financial activities, including planning, forecasting and business analysis, to drive brand/category planning and strategies
Overall accountability for brand/category P&L and delivery of financial targets
Ongoing management of brand/category performance; identification and execution of topline and margin optimization
Work closely with R&D and Supply Chain to develop and deliver products/platforms as well as ongoing supply management
Builds and maintains business relationships with strategic business partners
Strong problem-solving abilities

Director Global Brand Management Resume Examples & Samples

Ensure effective development and implementation of market and commercial strategies for assigned launch brand indications, including delivery and execution of high quality commercialization plans
Lead consolidation and interpretation of market understanding of the brand therapeutic landscape along the value chain providing analytical and strategic leadership to ensure effective "joined up" commercial recommendations within the context of the broader portfolio strategy
Coordinate country input into BLT relating to assigned launch brand indication, ensuring insight driven Global Brand Plan for assigned indication and ensuring country operational marketing activities support global brand strategies
Ensure effective monitoring of Launch Readiness for the assigned launch brand indication, across key countries represented on BLT and also for the Regional Marketing Organizations
Partner with BLT Head to develop business strategy for the brand, including responsibility for global positioning and marketing of assigned launch brand indications
Work with BLT Head to provide commercial direction to Research and Development via input into the HPR process
Promote commercial rigor in delivering prioritization strategies for the brand and ensuring up-to-date commercial evaluations of assigned brand indications
14 years Operational Sales / Marketing experience, or related function combination of applicable experience/education will be considered
Oncology Experience preferred, preferable experience in Solid Tumors, especially Lung Cancer
Excellent Communication Skills – Written and Verbal English Language
2 - 3 years International/Global Strategic Brand Management experience

Brand Management Leader for Market Places Resume Examples & Samples

Superior understanding of the category product, business management and sales challenges and strategies
Actively contributes/leads the definition of the category business plan
Functional responsibility for the team in one or several areas (market analysis, marketing engagement, SF communication etc)
Leads a subset of the team. Leads overall engagement with one or several sales teams
Leads engagementpartnership with external IT vendor
Demonstrated Management/ Team leadership experience
Leadership skills and cross functional expertise (sales, supply chain, marketing

VP, Extended Stay Brand Management Resume Examples & Samples

Serve as the senior business leader in the Americas Region to focus solely on and heighten visibility and performance of the Extended Stay brands. Serve as the voice of the brands and primary contact within the region to all constituencies (internal and external). Act as primary brand champion in reviewing decisions on additions/removals of hotels from the system
Collaborate with key stakeholders, including Operations (Hotel Performance) and Development (Growth Strategy) to define and manage the brand roadmaps that will proactively meet guest and owner needs and develop winning business models / go-to-market strategies. Where appropriate, serve as primary brand champion on Americas Franchise Approval and Compliance committees
Partner with Global Brand Management to insure that there is a channel to provide / receive feedback to insure continuous and/or accelerated learning, process/program improvement, increased competitive advantage, and/or maintaining our areas of competitive advantage
Within the framework established by the Global Brands Team, identify local consumer and owner trends to develop and implement brand specific experiences in order to establish and grow a presence within current and targeted markets to increase revenue. Deliver branding activities which result in increased customer awareness and affinity, and in which owners, suppliers, and employees are also engaged
Continuously assess the competitive landscape for threats and opportunities for business development and strategically execute marketing plans that repeatedly gain market share. Partner with guest experience and consumer insight teams to create a brand research plan that provides continuous and actionable feedback on what our customers need, think and want from us
Maintain accountability for product marketing expenditures, ensuring the maximization of dollars spent against major product and brand priorities while ensuring that total product marketing cost is within budget. Work in conjunction with development and operations on capital projects and assist in the development of revenue forecasts and be accountable for them
Manages the appropriate Owners' Associations committees to continually refresh and improve all of the Region's Brands' standards in line with Global changes and specific Regional needs. Identifies opportunities through the standards to improve customer experience or create operational efficiencies for operators. Seeks broader IHG (specifically, Operations) input to guide material changes
Responsible for ensuring the strength of our relationships with our key stakeholders with the primary goal of maintaining and expanding a favorable image of the company's brands by providing strategic leadership to develop and implement strategies that maximize hotel performance of assigned brand/s in the Americas portfolio, including measurements of revenue, occupancy, service quality, and Average Daily Rate (ADR)
Leads regional brand engagement with hotel development staff and current/potential franchisees and with customers to understand needs that drive satisfaction and performance. Leads regional brand engagement with functional areas to drive services, projects, communication or promotion that contribute to regional brand performance
Plan, organize, control and lead subordinate functions within established budgetary and manpower plans; establish goals, performance standards, and operating procedures for assigned functions. Participate in creation of department staffing and capital budgets
Develop people strategy to drive performance standards and technical competencies to grow and sustain best-in-class Brand Management team. Inspire, coach, develop, and challenge the brand management team by cultivating a culture in which consistent innovation and progress are expected. Elicit feedback and create an open cooperative environment, which fosters positive energy, creativity and strategic thought. Work in concert with direct reports to set objectives and targets; and assure proper training and development is provided to the entire revenue delivery organization

Brand Management Resume Examples & Samples

Help clients create Concepts, Communication Message Strategies, and Holistic Briefs which are clear, actionable, and persuasive
Ensure that all communications for a given initiative are consistent with Brand Equity
Develop & Evaluate TV, Digital, Print, Radio, FMOT communication and ER Programs to build brand equities and motivate consumers to purchase
Recommend ways to integrate message and media to deliver stronger communication plans
Facilitate the communication development process to make it easier, faster, and more successful
Must be willing to relocate to Cincinnati, OH
Demonstrating the ability to differentiate between strategic ideas and executional devices, the ability to be choiceful and clear when providing strategic direction, possessing the intellectual discipline to separate confusing ideas, and to instinctively formulate opinions from observation
The candidate will need to have experience with several rich communications challenges in order to offer advice to Brand Marketers. Results - Strong track record of developing and/or executing successful communication or marketing programs. Media – Deep experience (3 -5 years) with at least one communication medium (TV, influencer, in-store, digital). Experience with additional mediums will be considered a plus
Minimal Travel (approximately 6 trips per year)

100

Associate Manager, Brand Management Resume Examples & Samples

Support the Brand Manager in developing and leading the execution of a global line plan
Work with US and international markets to understand local trends to deliver new products and sales-driving strategies to present to Global Merchant Team
Identify new opportunities for strategic partnerships & ideate strategies that are focused on building brand equity that reach new relevant consumers to further enhance our brand perception
Assist in the creation of in-store merchandising and online assets such as product knowledge videos, video shelf talkers, in-store displays, and graphic valances. Ensure all brand assets are available to all global markets
Become a ‘Brand Champion’ by monitoring online product reviews, RGD rates, weekly sales and promotions, and staying up to date on the competitive landscape
Drive brand equity through various product activation activities to achieve overall brand strategy
Support the business planning process ensuring brand forecasts are aligned with Private Brands’ vision and goals
Construct post-mortem reports highlighting promotional performance, sales trend, and unique market insights
Deliver critical data to the business including, brand strengths & weaknesses, trend analysis, and any other opportunities to win
Provide ongoing analysis of the brand and competitive environment
Draw accurate conclusions from financial and other quantitative data, and effectively use information to make sound recommendations. Present recommendations to management to enhance the organization’s planning and/or decision making
Must be both a strategic and creative thinker with strong communication skills
Self-motivator with a positive attitude that is comfortable working independently or in a team
Must be highly adaptable and willing to learn multiple new systems
Financial Analysis and Retail math knowledge strongly preferred

101

Director Global Brand Management CDx Lead Resume Examples & Samples

Lead the Joint Commercial Committee (JCC) with CDx partner
Develop/Execute Global CDx and testing Strategy and Launch plans in first indication
Gather market insights and build understanding of local testing practices, laboratory and biomarker insights
Build a CDx testing awareness program for Oncologists and other key customers to raise awareness of the value of biomarker testing
Lead Go-To-Market plans for CDx operationalization
Ensure CDx strategic plans for first indication align with their CDx plans in future tumors
Provide input into HPR process to incorporate biomarker testing into HPR process
Evolve to provide strategic input into other molecules within Bayer portfolio that are being developed with a biomarker strategy
BS or BA
12+ years Operational Sales / Marketing experience, or related function
Launch experience and/or experience of managing brand lifecycle
Demonstrated Cross-Functional Leadership Capabilities
PhD, MBA, or advanced degree
3-5 years of global healthcare marketing experience, with at least 1-2 years in Diagnostics or Companion Diagnostic Marketing experience
Oncology Experience
Experience in Solid Tumors, especially Lung Cancer

102

Director, Brand Management Resume Examples & Samples

8-10 years of marketing experience in the music industry
Experience building a successful consumer brand
General computer skills, working knowledge of Microsoft Office, knowledge of general business practices, a strong work ethic, strong organization skill, high attention to detail, and strong communication skills (written and verbal)
Ability to adhere to deadlines, execute on tasks and handle multiple diverse assignments, produce quality work and be accountable, manage time and possess ability to work well in team, demonstrate ability to be innovative and suggest change/improvements within scope of work
Ability to anticipate needs and create efficient and effective processes, self-starter mentality, self-motivated and take responsibility/ownership of tasks, ability to think outside the box proactively, strategically and analytically, consistently take initiative, demonstrate flexibility and adaptability to changing situations

103

Senior Director, Global Brand Management Resume Examples & Samples

10+ years brand leadership experience with expertise in luxury/upscale brands. Strategic planning and reporting, including facilitating ROI analytical tools and consumer insights, market research and trends analysis. Creative strategy development in Global and Regional marketing teams
Enthusiasm, commitment and analytical ability to continually bring a fresh perspective to marketing plans
Appreciation and understanding of style and design
Strong writing and presentation skills; ability to synthesize information from multiple sources

104

Global Brand Management Director Resume Examples & Samples

Contribute actively and lead regional discussions in accordance with 3-year brand planning
Contribute to and support the strategic direction for assigned brand globally
Lead, inspire and educate stakeholder groups to execute the strategy
Lead performance management and development of direct reports
Build and leverage external sources of competitor intelligence and industry trends
Develop and deliver presentations to support strategy discussions
Manage multiple projects across multiple stakeholder groups
Facilitate strategy planning sessions for senior leaders, and assist on critical Sales and Marketing corporate activity as appropriate
Set up performance metrics to ensure projects are delivered on target
Strategic analysis of headroom within luxury category for IHG and subsequently for InterContinental Hotels & Resorts
Scenario planning for InterContinental Hotels & Resorts to drive future growth including both system size scale and competitive levels
Drive a strategic refresh of a key project working with regional and finance partners to creative a strategic roadmap

105

Internship Brand Management Boss Green Resume Examples & Samples

You will be supporting the Brand Management team in their daily business, assisting them in creating and marketing a global collection
You will implement your advanced Microsoft Office skills whilst assisting the product development process from first sketch to sales start
You will be able to work independently on various projects to strengthen the brand image and ensure the brand consistency
You are currently studying economics and have already finished your basic course
You have very good EDV-Knowledge, in particular Excel and Power Point
You have collected previous experience during your studies (ideally in the clothing industry)
You have good English skills (wording and writing)
You have communicative skills
Analytical thinking and purposeful acting belong to your strengths

106

Internship Brand Management Boss Orange Menswear Resume Examples & Samples

Insights in the collection development processes – including collection setup processes like collection frameworks and trend analyses, pricing issues according to budget and margin targets, product positioning with the help of country feedback and brand strategies
Preparation of different analyses, involving i.e. sell-in results, bestseller reports, brand performance, country feedback and analyses concerning prices, colours, competitors, trends and products
Participation in the conception of own retail assortments, preparation of respective tools and systems
Daily use of programs, such as SAP, PDM, BIS and MS Office – particularly Excel
Support during fashion shows, fittings and photo shootings
You are studying economics or textile- & fashionmanagement and have already finished your elementary studies
You have advanced EDP knowledge and are in particular familiar with Excel
You already gained first practical work experience as part of your studies, ideally in the fashion industry
You have thorough knowledge of English in speech and writing
You are open minded, communicative and have a sense for fashion
Mathematic and analytic skills are numbered among your strength

107

Brand Lead, Brand Management Resume Examples & Samples

Develop and execute the go-forward NatWest brand strategy, objectives, and plan
Lead the creation and execution of the insight led brand plan for NatWest
Define the brand campaign strategy, proof points and objectives to deliver relevant and motivating brand campaigns and content to deliver on overarching objectives
Develop and deliver campaign briefs
Evolve the brand expression to ensure relevance, credibility and distinctiveness, and ensure this is executed consistently across all touch points
Map brand touch points to ensure a consistent and exceptional brand experience - from staff interaction to the systems and processes we use to serve our customers
Enable the marketing and delivery teams to deliver best-in-class communications and content, tailored to the positioning and identity through embedding of tools, guidelines, training and engagement activity
Develop and deliver the brand engagement strategy to embed and increase understanding of the brand strategy across the colleague community, creating brand champions
Act as a consultant for marketing activity and proposition development across the team
Expert knowledge in all elements of the marketing mix, and a good understanding of creative development process
Previous experience working effectively with external agencies on creative and strategic projects
A strong track record of creating plans to achieve brand and commercial objectives, and proven success at translating plans into activity that delivers results
Experience translating brand strategies
An understanding of external regulations and their impact on the customer and marketing strategy, and of critical elements of brand management (design and creative, or language)
Experience of working in a matrix management structure across multiple locations

108

Stage Global Brand Management Resume Examples & Samples

Branding
Brand Positioning
Products & Services
Brand Standards
Service Culture
Digital & Social Media strategy
Ad campaigns
Brands’ events
Creation & implementation of Brand programs
Follow up of strategic projects
Partners relationships
Production of presentations for the network, headquarters teams, external audiences, investors
Benchmarks
Budget follow-up and administrative tasks

109

Analyst, Ascend Collection Brand Management Resume Examples & Samples

Bachelor degree or equivalent experience in Business Management, Project Management, Information Systems, or related field of study required
3+ years of experience required, hospitality industry experience preferred
Proficient use of Microsoft office applications (e.g., Word, PowerPoint, Excel, and Project), Tableau, SmartSheet, etc
Strong presentation, time-management and analytical skills
Intermediate level project management and Finance skills preferred
Strong customer-service skills
Ability to successfully communicate and influence peers and management
Ability to multi-task and interact effectively with stakeholders of various disciplines

110

Head of Brand Management & Development Operations Resume Examples & Samples

Managing New Product Development- Including sourcing, supplier onboarding, engineering and QA. Assuring all green-lit ideas go from concept to orderable SKU
Leading Program / Brand / Project Management - For new and existing brands & products
Administering Product Clearances for Licensed Brands - Build a team to support product clearances for licensed programs
Optimizing Daily Business Operations (Ad spend & marketing optimization etc) - Work with our head of customer acquisition and brand managers to optimize marketing strategies and spends across all paid channels
Incubating Emerging Product & Commerce Opportunities -Build a team focused on incubating and commercializing products and services that don’t yet warrant a dedicated brand or program manager
Build a responsive product development & brand management organization from the ground up
Build seamless processes that support the speed of the organization
Build systems for managing projects & brands
Build pricing & marketing strategies to support each product and program
Work in collaboration with our head of finance & operations to build and manage a modern supply chain and employ strategies to reduce risk associated with development & selling operations (including on demand, Just in Time, etc)
Create a process for evaluating, and rubric for green-lighting product & commerce opportunities in collaboration with our finance and logistics team
Collaborate with our marketing and editorial teams on brand strategy & stewardship
Help to define rules and brand guidelines for each of our properties
Build & inspire a team which can help fufill the above duties
Collaborate with our legal team on contracts and deal structure
Maintain positive relationships with key stakeholders and leaders across BuzzFeed’s organization

111

Brand Management Resume Examples & Samples

Manage strategic priorities and projects, executive level reporting, presentations and communications for the Chase Chief Brand Officer
Oversee the Brand team’s multi-million dollar budget maintaining accuracy and transparency while working closely with our CFO counterparts and vendors
Oversee the Brand Team’s risk and controls agenda in partnership with CCB Marketing Controls Officers as well as the Chief Marketing Officer’s Strategy Team
Serve as team’s subject matter expert on Vendor Management (in partnership with Sourcing and Third Party Oversight) and manage a variety of vendor and partner relationships from onboarding, engagement to disengagement as necessary
Project Manage several brand initiatives across the team including but not limited to brand guidelines/architecture, media management, and innovation initiatives
4+ years of project management experience
Passion for marketing and branding activities with the desire to become a Chase brand ambassador and advocate
Super communicator and collaborator with a history of getting things done with when there is little guidance

112

Converse Western Europe Brand Management Manager Resume Examples & Samples

Support the planning process and implementation of all brand initiatives in the Western Europe marketing plan
Maintain a correct mix of DC support and tracking to impact and maximize sell out in territories
Information a correct flow of communication and implement the correct processes to share information between the functional heads and the team
Ensure that all regional brand management planning processes deliver against Converse global brand strategy
Support and guide territory network balancing functional expertise and consumer connection
Be a contributor and inspire and motivate the team and peers

113

Intern Brand Management Associate Resume Examples & Samples

Master in Business Administration or equivalent
Leadership and ownership - Ability to manage projects autonomously and work with cross-functional teams
Excellent analytical, communication and interpersonal skills
Fluent in English both written and spoken
Short work experience in consumer marketing and a keen interest in consumer electronics and technology business

114

Wyndham Rewards Brand Management Specialist Resume Examples & Samples

Serve as a brand steward for the Wyndham Rewards (WR) Brand, helping to maintain brand guidelines, and successfully managing, sharing and organizing our branded creative assets and tools
Ensure that WR creative assets (including photography, branded assets, fonts, etc. and brand guidance documents) are available for use via our asset management tool to support email, ecommerce/digital marketing, promotions, PR and social media teams
Liaise with agency and vendor partners, as well as author and share project and creative briefs to effectively initiate projects with partners
Maintain and update master project tracker for the WR brand marketing team
Participate in weekly status calls and meetings with partners on open projects and coordinate with agency vendors on a regular basis
Under the direction of the Manager, WR Brand & Social Media, work to execute, review and approve co-branded projects with internal partners including Wyndham Vacation Ownership, Wyndham Destination Network/Wyndham Vacation Rentals North America, Global Sales, WHG Brands, Wyndham Rewards Visa Credit Card, internal international partners, etc
Oversee project management and tactical details associated with branded collateral and swag
Provide tactical and coordination support for B2B and B2C events and consumer activations
Assist with project management and tactical details associated with on-property collateral materials and distribution efforts, as well as other print materials such as training documents and consumer-facing member kits
Prioritize to successfully meet all project deadlines; demonstrating initiative on projects; anticipating and developing solutions to problems; utilizing sound and logical judgment when making decisions
Bachelor’s Degree in Advertising/ Marketing strongly preferred
No less than 3+ years of experience working for an advertising agency or an in-house brand marketing team
Exceptionally strong communication (written and spoken) skills and organizational skills
Proficiency in Microsoft Office suite including Outlook, Word, Excel, PowerPoint and previous experience with budget management
Ability to multitask under pressure and deadlines and remain organized
Collaborative, fluid thinker who can pivot easily, think quickly and soundly
Energized by ideas and possibilities

115

E-commerce Brand Management, Director Resume Examples & Samples

Must have 5+ years of e-commerce experience working with offline/online partners to sell large list of SKU’s
CPG/FMCG brand management experience
Understanding of digital multichannel space including customer journey’s
Understanding of e-commerce platforms (Magento, Shopify) and coupon/promo partners (iBotta, Checkout51)

116

VP Advertising & Brand Management Resume Examples & Samples

Bachelor's Degree in Marketing, Communications, Brand Management or related area and work experience
Eight (8) years of experience in national advertising including digital media
Eight (8) years of experience with brand development, guidelines, standards and asset management
Five (5) years of experience leading graphic design and production including digital
Five (5) years of experience in digital advertising and social media advertising/marketing including performance analytics and management against key performance indicators
Excellent communication with all levels and diverse audiences in written, oral, and presentation formats
Experience managing project and advertising budgets
Ability to inspire colleagues, staff and volunteers and to communicate vision and strategic goals
Collaborative and team-oriented management style
National advertising experience including digital media
Brand development, guidelines, standards and asset management
Graphic design and production experience including digital
Digital advertising and social media advertising/marketing experience including digital performance analytics and management against key performance indicators
MBA in Marketing
Experience with non-profit or healthcare industry

117

Product / Brand Management Rx Resume Examples & Samples

Customer Segmentation & Insight – identifies priority customer segments and goes beneath the surface to uncover the true and hidden nature of attitudes, beliefs, and emotions that drive customer behavior. Ensures insight is brought to life through all marketing efforts, from strategy development to implementation
Project & Supplier Management – effective planning, execution and relationship building with internal / external suppliers, including the Ad agency, to create strategic collaboration with suppliers that positively impact business objectives. Uses BI and project briefs and inspires and aligns across the extended team
MCM Campaign Development – Disciplined use of strategy and customer-centricity to deliver quality content, including both personal and emerging channels that engage a clearly targeted and segmented set of external customers. Strives for delivering an exceptional customer experience when, where and how customers want to receive information
Business Analysis – demonstrates analytical capacity and understands the drivers of business performance at brand and above-brand levels (ie: market research and data application, payer acumen, CA alignment, MCM metrics, environmental scan). Strategically synthesized and applies fact-based information to make go-no-go decisions on business opportunities

118

Associate VP, Brand Management Resume Examples & Samples

Strategy/Planning: Lead/develop overall Aramark cafe strategy with priority on creation/ongoing management of Aramark’s proprietary café offering). Create project brief, situation assessment, and business case as appropriate for key projects
Environment Development:Aligned with brand positioning working with Capital Projects Team and external agency, develop environment/trade dress including physical re-imaging; look and feel, décor, and consumer travel path/journey for new concept or re-positioning of current equity. Elevate the consumer experience
Brand/Concept Insights: Identify consumer, competitive, category, business unit, and operator insights to assess the opportunity for Aramark’s proprietary concept offering. Work in conjunction with the Aramark Insights Team to field consumer and other insights work. Leverage a variety of data-gathering tools and information assets—trends, consumer segmentation, market structure, consumer wants/behavior/attitudes, qualitative research, competitive benchmarking, personal observation. Utilize insights and analytics ongoing for management, continuous improvement and innovation
Project Management: Lead cross-functional teams, including product development/menu, supply chain, environment, operations, Operations Excellence, Finance, IT, Corporate Communications, business units, etc. to develop, launch, assess and continuously improve the brand
Program Management: Oversee entire promotions/program/menu platform and calendar for the café brand(s). Lead with direct report(s) development of key programs, promotions, and other related projects for café concepts and ongoing yearly activation programs that support the brand
Brand Activation: Develop process and work with Aramark business units to determine transition plan of current branded offerings into new proposed model; oversee the hand-off between the Marketing Center of Excellence and the Business Unit activation teams
Measurement: Determine brand concept KPIs and success measures. Track and report initiative results against these objectives while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.)
Best Practices:Help VP lead global development of New Product Development and Brand Management capability with focus on developing and sharing templates and best practices to launch new products/offerings and manage them ongoing. Ingrain innovation development standards including criteria for go/no go development decisions, hurdle rates and financial metrics
Business Unit Support: Service program support requests from field marketing and account leadership. Partner with operations and sales to leverage brand innovations to optimize growth and retention, supporting our right to win
MCOE Support: Act as brand steward for corporate brand Aramark - ensuring continual growth and support of the master brand value proposition. Evangelize culture of innovation and continuous improvement and with each commercial success, leverage the momentum
Leadership: Lead, coach and develop 1-3 employees; build high performing team
Management of 1-3 direct reports; also responsible for indirect leadership of cross-functional teams of 10+
10+ Years Leading End-to-End Customer Strategy in Retail Restaurant
Strong project management experience, including stage gate process management
Experience leading cross-functional teams in a matrix organization
Excellent interpersonal communication skills including strong writing and presentation skills
Comfortable influencing highest levels of an organization and managing individuals in and outside of the direct reporting structure; ability to interface with all levels of employees, including executives, in a fast-paced team environment

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