Demand Generation Manager Resume Samples

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R Rohan

Ryleigh

Rohan

4936 Dean Mall

San Francisco

+1 (555) 272 8030

4936 Dean Mall

San Francisco

Phone

p +1 (555) 272 8030

Experience Experience

Dallas, TX

Demand Generation Manager

Dallas, TX

Bashirian, Lang and Metz

Dallas, TX

Demand Generation Manager

Ongoing campaign optimizations; including ad, landing page testing and, execution and analysis of A/B tests
Develop clear, compelling content to support campaign interaction points: email, landing pages, advertising, event messaging, online and offline campaigns
Lead creation of programs and testing/optimizing using our marketing automation platform
Designs and drive ongoing multi-channel and multi-touch inbound marketing and lead nurturing campaigns that feed the funnel
Forecasting, measuring, and analyzing the impact of programs on sales cycles; monitor reports and dashboards to demonstrate progress toward goals
Work with the cross-functional marketing team to design, launch, and optimize digital marketing campaigns (including PPC, social, email, and events)
Collaborate with cross-functional teams, including Marketing Operations, Business Development, Channel Marketing, Regional Sales and Cloud Overlay sales teams

Phoenix, AZ

Campaigns & Demand Generation Manager

Phoenix, AZ

Corwin, Dibbert and Ratke

Phoenix, AZ

Campaigns & Demand Generation Manager

Responsible for securing strong feedback loops and providing regional perspective into global campaign development – including digital paid priorities
Follow-up and manage performance targets & KPIs
Execute relevant marketing and communications campaigns in the regions
Manage day-to-day activities of pre-defined global campaigns (e.g. project mgmt, performance evaluation, budgeting), working with a global virtual team to drive execution against plan
Develop integrated activation plans for global and regional campaigns at the regional level, handshaking fully with local stakeholders
Collaborate with Demand operations and Sales to manage the regional leads funnel
Drive continuous evaluation of campaigns effectiveness to identify improvement areas and KPI & target fulfillment

present

New York, NY

Senior Demand Generation Manager

New York, NY

Haley, Purdy and Casper

present

New York, NY

Senior Demand Generation Manager

present

Manage multiple marketing/advertising programs, including integrated campaign management
Manage budget and vendor relationships; build strong network of agency partners
Monitor and analyze performance overall against lead targets and other marketing goals and make continual recommendations for optimization and growth
Have developed and executed against short and long-term campaign roadmaps and strategies
Strong leader who invests deeply in your team and develops strong relationships with diverse groups of people
Understand complexities of the business to business and MCM space and navigate a matrixed organization across multiple lines of organization
Creative, high energy, innovative, proactive, and resourceful

Education Education

Bachelor’s Degree in Marketing

Kent State University

Bachelor’s Degree in Marketing

Skills Skills

Demonstrated ability to take initiative, lead by example and achieve extraordinary results
Proven ability to manage large, detailed projects to tight timelines, often under pressures of time and uncertainty
Demonstrates strong analytical and problem-solving capabilities
Analyze performance against acquisition and conversion goals, determine why programs failed or were successful, and continually make and implement recommendations for optimization
Facilitate contract negotiations between external vendors and our internal teams: legal, finance, procurement & risk management; ensuring rules and regulations are followed. Onboard new vendors as appropriate
5 years of experience working at a fast-paced technology consulting firm or broader professional services firm in a marketing capacity
Ability to manage multiple priorities and support multiple stakeholders to meet deadlines while producing a quality deliverable
Excellent written and verbal communication skills with proven ability to clearly communicate complex technology and business issues
Strong interpersonal skills and ability to earn trust and respect from sales management, combined with ability to influence others and work collaboratively with other department

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15 Demand Generation Manager resume templates

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Demand Generation Manager Resume Examples & Samples

Collaborate with cross-functional teams, including Marketing Operations, Business Development, Channel Marketing, Regional Sales and Cloud Overlay sales teams
Act as primary point of contact for nurture engagement planning efforts and cross-sell/upsell opportunities for a multitude of defined market segments.Assist in the development of marketing themes, messages, offers and content needs for each persona at each stage of the buyer’s journey
Manage the development of content (both inside NaviSite and with external vendors) to support initiatives and current campaigns
Create and oversee updates to project plans, PPTs, calendars, timelines and tracking documents
Spearhead communications to prospects, customers, internal stakeholders (Sales, Corporate PR.)
Analyze performance against acquisition and conversion goals, determine why programs failed or were successful, and continually make and implement recommendations for optimization
Facilitate contract negotiations between external vendors and our internal teams: legal, finance, procurement & risk management; ensuring rules and regulations are followed. Onboard new vendors as appropriate

Email Campaign / Demand Generation Manager Resume Examples & Samples

Leverage the Marketo marketing automation platform and the firm’s prodigious content-creation capabilities to execute lead nurturing and inbound marketing campaigns which drive lead conversion and customer acquisition
Develop and implement data-driven customer segmentation strategy and lead scoring programs
Manage, measure, and optimize the performance and effectiveness of lead nurturing, segmentation and scoring programs using disciplined A/B testing methodology
Deepen the integration of the Marketo Platform within the Fisher Investments IT infrastructure, including Microsoft Dynamics CRM and Sitecore CMS
Innovate new programs and apply technology automation to reduce sales cycle and improve funnel conversion rates
Produce relevant reporting and dashboards by collecting, integrating and analyzing data from Marketo and Microsoft CRM platforms
Keep current with emerging digital and social trends, and identify and recommend improvements based on emerging technology innovations and best practices

Demand Generation Manager Resume Examples & Samples

5+ years’ experience developing and executing demand generation plans/programs in the technology industry
Must have at least 5 years of hands-on experience with data segmentation, building lists, emails, landing pages, integrated forms, and campaigns using Eloqua marketing automation tool or similar program
Must have at least 5 years experience creating campaigns, managing leads and contacts, and creating reports and dashboards from SalesForce.com
Experience managing a campaign calendar and project managing campaigns from the design of the build to implementation, including generation of analytics on results
Experience working with global regional marketing teams: building effective relationships, defining key metrics, and campaign refinement
Strong interpersonal skills; ability to influence others without formal authority and lead cross-functional teams
Must be agile with the ability to adapt quickly and work under tight deadlines
Great attention to detail required on design, copy and analytics
Superb written and verbal communication skills that results in effective demand generation copy and ability to present campaign effectiveness to executives
Familiarity with WebEx, ReadyTalk or other Webinar platform is preferred
Familiarity with HTML coding is not required, but preferred
Proven knowledge of Eloqua, Marketo, Salesforce, ON24, GoToWebinar or similar marketing automation tools
BA in Marketing, Communications, Business or similar

Demand Generation Manager Resume Examples & Samples

Identifies opportunities for demand generation programs based on customer, market, and competitive research
Uses analytics (website, social media, PR, sales) to determine appropriate marketing strategies
Works closely with Sales and Product Marketing to ensure the demand generation strategy is aligned
Utilizes demand generation expertise to partner effectively across marketing teams (segment, field, customer insights etc.)
Provides analytics dashboards for marketing insights
Tracks success and refine strategy for website, mobile, content and email marketing activities
Designs and drive ongoing multi-channel and multi-touch inbound marketing and lead nurturing campaigns that feed the funnel
Leverages knowledge of demand generation tools to advise investment decisions
Develops measurement plans/criterion to evaluate effectiveness and ROL through defined metrics spanning the sales cycle
Assists with the import of leads from events, tradeshows, and other sources into enterprise CRM
Reports on campaign successes for lead generation
Implements retargeting cycle of leads based on customer segment
Initiates campaign management within CRM
Experience with sales and marketing tools (Marketo, Salesforce, etc.)
Experience with Adobe Analytics, Google Analytics, Radian6, and other analytics programs
Prior strategic messaging development experience
Ability to manage multiple priorities and adapt in a fast-changing environment
Exceptional written communication
Proven success in sales pipeline/funnel improvement and demand generation program implementation
5+ years experience in demand generation and inbound marketing
B2B experience in real estate, retail, or franchise model preferred

Demand Generation Manager Resume Examples & Samples

Plan and execute creative, data-driven campaigns to generate new traffic at the top of the funnel through paid channels including SEM, display advertising, retargeting, social advertising and content syndication. Includes managing relationships with external vendors and agencies
Ongoing campaign optimizations; including ad, landing page testing and, execution and analysis of A/B tests
Be a marketing automation expert. Whether it's a multi-touch nurture program, the monthly newsletter or an emergency user email, you can handle it efficiently and effectively
Measure everything. Track and analyze campaign effectiveness to determine ROI and prioritize resources. Own and share the analysis and reporting on the success of our demand gen efforts
Amplify the Heroku brand and product positioning, ensuring consistent, on-brand messaging -- everywhere
3+ years successful high tech and/or developer marketing
Experience with freemium business models, especially driving user engagement, user adoption and revenue for a direct, online business model
Experience running SEM, display advertising, retargeting, paid social and email marketing
Expertise in marketing automation (Pardot, Marketo, Hubspot), Google AdWords & Analytics, and Salesforce a must
Creative thinker, self-motivated and results-oriented, strong analytical and communication skills, a natural team player
Bachelor's degree or equivalent experience; Master's degree is a plus

Demand Generation Manager Boomi Resume Examples & Samples

Define, create and execute integrated marketing campaigns to support Dell Boomi’s objectives around lead generation, company visibility and iPaaS category leadership
Define campaign objectives, target audiences, strategies, and identify the optimum marketing mix of deliverables, events and media
Help determine appropriate marketing assets including product collateral, email offers, and other tools as needed such as infographics, whitepapers, videos, social media content
Ongoing project management of the execution of campaigns and programs including calendar/timelines, ROI/results, changes/improvements, managing vendors
Communicate campaign plans and results to internal and external audiences and secure executive, regional and cross-functional support
Utilize marketing automation best practices to track, monitor and report on results of programs

Demand Generation Manager Resume Examples & Samples

Demand generation campaign development and management of multi-channel, complex recurring marketing activities and time-sensitive go-to-market campaigns that involve multiple business stakeholders and marketing/sales colleagues
Also have a strong background in 1) direct marketing strategy and program management, 2) digital strategy and program management, 3) Market
Strong content development skills across a wide spectrum of marketing assets, including both thought leadership and sales support materials
Financial and business analytic skills, with a focus on collating/synthesizing data from multiple sources into management dashboards and regular reports to senior executives
Partner with the Demand Generation Leader and solutions marketing to plan, execute, measure, and refine marketing campaigns that support the lead generation and pipeline coverage goals of the marketing organization. To do this, you will create a lead nurturing plan based on the target client company profiles/titles
Monitor, test and suggest improvements for the usability and content conversion paths to support the company’s growth objectives
Leverage our digital channels to grow brand awareness and communication, always aiming to foster two way engagement with a diverse audience of HR professionals, business leaders, and influencer communities
Manage and track engagement and results across channels leveraged for each campaign. Create weekly/monthly reports for all assets and aggregate data into actionable insights to inform marketing
Report on success, improvements, tests and optimization through agreed upon metrics
Create and implement recommendations for optimizations to maintain high-growth and competitive edge, and advise business marketing as needed in the development of email content that has a high open and conversation rate
Be an advocate for demand generation efforts at Mercer, and take on a leadership role in supporting and improving our processes. This may involve sharing best practices, training sales teams, and educating peers, new hires, or leadership
Be a key partner to our Corporate Communications, Brand, and Community teams
BA degree in business, marketing, communications or related field of study
5-7 years of experience in direct marketing or digital marketing
Comprehension of lead nurturing and demand generation is a must
Ability to develop multi-channel lead nurturing tracks
Operate well in a team environment and independently with minimal supervision required
Excellent problem-solving skills and judgment abilities
Ability to interact professionally with high-level leadership
Advanced data interpretation and analytical skills
Advanced editing, proofreading, and composition skills
Strong oral communication and client relationship skills
Ability to prioritize and handle multiple tasks in a demanding work environment is essential
Market experience required. Salesforce.com experience preferred

Demand Generation Manager Resume Examples & Samples

Manage all email communications to customers and prospects using SalesForce Marketing Cloud
Build customer paths/journeys to allow the team to target customers at the right time with the right message within the right channel
Project manage online marketing campaigns and other digital engagements
Create A/B tests to increase conversions, open/click rates and customer engagement. Plan, implement and monitor technical solutions designed using digital marketing, marketing automation tools and CRM systems
Coordinate projects that include the deployment of marketing systems and their ongoing adoption and utilization
Drive traffic and engagement on the website through compelling email content
Drive actionable insights from program performance to improve future efforts
Work with internal business owners to ensure their business goals are met in email campaigns
Develop email creative briefs for content development. Work closely with the creative team to ensure that business needs of each campaign is met through the final creative comp
Examine all creative assets to ensure that content/message is approved by business owners and creative is optimized for delivery and performance
Develop executive level dashboards and reports
Serve as a marketing automation coach and trusted advisor
Maintain awareness of email & mobile marketing trends – make recommendations on optimization tactics and best practices
Collaborate with creative team to produce creative that is optimized for all devices, including mobile, tablet and desktop
Monitor technical issues relating to email delivery and ensure ongoing compliance with CAN-Spam or related legislation that impacts our programs

Demand Generation Manager Resume Examples & Samples

Govern the Dem Gen process
Monitor the Pipeline by Pillar to ensure sufficient coverage and leading indicators
Monitor the inflow of Leads (Inbound, Outbound and other) and review their quality and progression
Monitor all Demand Generation processes for compliance and exploitation
Provide insight and analysis through standard dashboards and ad hoc inspection
Ensure Demand Generation objectives are met
Enable local best practice execution through enablement and support

Campaigns & Demand Generation Manager Resume Examples & Samples

Manage and orchestrate implementation of pre-defined global campaigns across regional resources and channels
Interface with local sales stakeholders (e.g. KAMs) to assess and ensure impact of campaigns and demand generation energy in presales
Execute relevant marketing and communications campaigns in the regions
Develop integrated activation plans for global and regional campaigns at the regional level, handshaking fully with local stakeholders
Collaborate with Demand operations and Sales to manage the regional leads funnel
Experience of executing global marketing campaigns
Experience with/knowledge of Ericsson sales process
Resource management (including budget management)

Senior Demand Generation Manager Resume Examples & Samples

A Bachelor's degree or equivalent experience
Six plus years of demonstrated leadership in marketing programs / demand generation / campaign development/ web marketing / with a proven ability to deliver consistently strong, measurable results
Five years of team leadership experience leading a marketing oriented team, including responsibility for talent and performance management within a division or large department or experience managing a team of technical/creative individuals providing solutions in a professional services or agency environment
Strong experience working in a multi-vendor environment with distributed development activities
Experience identifying and resolving complex technical and business process issues
Demonstrated experience leading the entire business development process including prospecting, opportunity identification, solutions definition, project estimation, and client acceptance
Must have strong analytical and quantitative skills combined with an interest and skill in analyzing data and interpreting and translating its meaning to produce actionable changes that drive optimized results and decrease cost of acquisition
Must have a mindset of optimization and testing with a track record of optimizing various programs, testing new ways of executing new program vehicles, and making decisions based on objective data that result in refining programs and investments
Strong campaign management orientation, including identifying new themes, topics, offers, and vehicles to reach target market with those messages
Strong interpersonal and team building capabilities, with the ability to build trust based relationships and manage effectively
Outstanding track record of delivering on financial goals and measuring success against KPIs
Team player able to work collaboratively across the organization – product, finance, marketing, sales – to accomplish objectives
Highly-effective communicator to all levels: can clearly articulate demand generation through interpersonal, presentation, oral, and written communication skills

Demand Generation Manager Resume Examples & Samples

Bachelor’s degree in Marketing, Communications or related area, from an accredited college or university. A Masters’ degree is preferred
5 years of experience working at a fast-paced technology consulting firm or broader professional services firm in a marketing capacity
Experience within the Technology and Digital environment required
Must be a high-energy individual with a history of generating ideas that improve visibility, create leads, and produce significant ROI
Ability to manage multiple priorities and support multiple stakeholders to meet deadlines while producing a quality deliverable
Excellent written and verbal communication skills with proven ability to clearly communicate complex technology and business issues
Must be a team player who works well with highly-driven professionals in a demanding work environment

SMB Demand Generation Manager Resume Examples & Samples

Develops and executes monthly and quarterly SMB lead generation plans to feed the sales channels
Reach our target buyer through trade publication advertising, association engagement, partnerships, sponsorships, content syndication and webinars – does not include paid search/Google Adwords
Develop and manage the segment’s content strategy in order to support and extend marketing initiatives, both short- and long-term, optimizing for the buyer, the brand and the distribution channel
Manage our social media platforms, both in terms of community management and paid/organic engagement
Oversee all lead generation and nurturing content initiatives, across multiple platforms and formats, to drive new and existing business
Expertise in consumer CRM, loyalty, retention, and database marketing
Experience working with large datasets, data warehouse tools, marketing automation software (eg. Teradata, Eloqua, DMP’s)
Experience working with social media tools Key Relationships

Demand Generation Manager Resume Examples & Samples

Works with Optiv Solutions Management team and Solution Delivery Leaders to set strategy, priorities that support goals of each business line
Develop and execute solution area promotion plan utilizing a variety of tactics: email, outbound calling, events (conferences, webinars, roadshows), online advertising, digital, content syndication, video
Partner with other members of marketing organization to ensure successful execution of plans: field marketing, corporate events, solution management, creative and communications team, marketing operations
Develop clear, compelling content to support campaign interaction points: email, landing pages, advertising, event messaging, online and offline campaigns
Embrace a data driven approach to everything; track, measure, and analyze all promotional activity performance
Manage market facing webinars
Ability to cultivate multi-touch impactful marketing journeys that resonate with buyers and influencer
Become an expert on cybersecurity problems and solutions
Build and execute on client acquisition and cross-sell/upsell marketing campaigns that target US and Canadian based enterprise class organizations, buyers, and influencers
Create, write and distribute campaign briefs
Design campaigns workflows with different tactics
Scale campaigns to support regional sales and marketing activity
Partner with sales teams to facilitate feedback on lead conversion, client insights, and campaign success
Develop campaign and funding scenarios leveraging partner marketing development funds; engage directly with technology OEMs as appropriate to pitch, build and deliver joint campaign activity
Consistently test and enhance lead nurturing activities through measurement and optimization
Complete other duties as assigned to meet company goals

Demand Generation Manager Resume Examples & Samples

Work with the cross-functional marketing team to design, launch, and optimize digital marketing campaigns (including PPC, social, email, and events)
Work with internal legal and compliance teams to ensure that all marketing materials are properly reviewed, approved, and archived
Lead creation of programs and testing/optimizing using our marketing automation platform
Monitor, analyze, and optimize campaign KPIs within a given budget, as well as develop ongoing performance reporting
Manage a rigorous A/B testing plan to constantly hone campaign performance
Develop initial e-commerce strategy and plan for small agency products in concert with Product Marketing and Development and sales teams
Partner with internal and external design teams and Content Manager to develop marketing content
3+ years in B2B demand generation role
BA/BS degree in related field preferred
Solid understanding of campaign development and management across digital marketing channels
Experience with driving both ecommerce and lead transactions preferred
Ability to think critically and make optimization decisions based off of data analytics
Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment

Senior Demand Generation Manager Resume Examples & Samples

7+ years in B2B demand generation role
Experience with at least one of the following marketing automation software: Marketo (preferred), Eloqua, Pardot, or Hubspot
Experience working with creative agencies

Demand Generation Manager Resume Examples & Samples

Drive new lead acquisition and pipeline generation
Develop multi-channel (digital advertising, web, email, field & virtual events, etc.) customer acquisition programs that meet business growth and revenue goals
Partner with content team, brand team, web team, and performance marketing team to develop compelling content to support various marketing campaigns and align with buyer’s journey maps
Own end-to-end management of global campaign execution, including: creative and copy development, campaign setup, A/B testing, conversion flows, and campaign optimization to maximize conversion rates
Evaluate research, data, market conditions, competitor position and implement adjustments as needed
Actively monitor all campaign analytics, partner with our business intelligence team to create appropriate reporting on campaign performance and communicate results effectively to the team with recommended actions for optimization

Campaign / Demand Generation Manager Resume Examples & Samples

Develop detailed event campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, and global campaign schedule
Oversee concept and develop creative for campaign materials
Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune event campaigns to maximize visit-to-registration conversion
Work closely with Marketing Operations, Design, and Web teams to meet deadlines and execute campaign to your specifications
Drive projects that improve event support-related processes and work flows
Develop, strategies, best practices, and templates to deliver tangible improvements in the user experience via the event registration process
Take an active leadership role in the management of the online registration work flow and onsite check-in/badging execution
Bachelor’s degree in Marketing, Business, Communications, or relevant field of study
5+ years of related experience in digital marketing, demand generation, or marketing communications in a B2B/G, high-tech products/services environment
Experienced project management skills, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once
Ability to tie marketing programs to ROI metrics
Experience working with design/graphic tools, digital tools and analytics packages including email, web analytics, CRM and marketing automation platforms
Proven experience finding creative ways to do more with less, and a track record staying on budget
Accomplished range of skills from strategic thinking to creative and detailed execution
Ability to manage time and multiple priorities with a variety of internal and external stakeholders
Ability to present ideas to various levels of an organization to explain and gain support for initiatives
Superior oral and written communication skills with an innate attention to detail
Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
Depth of experience with design/graphic tools, marketing automation tools and CRMs(Salesforce.com)
Analytics, Adobe CQ, Adobe Connect, Adobe Social, Adobe Photoshop or Illustrator (a plus)

Demand Generation Manager Resume Examples & Samples

Develop an integrated SEO/SEM strategy and execute on a plan that efficiently drives traffic, conversion, and ROI-positive results
Manage outside PPC agency to deliver results and to optimize & expand upon existing campaigns
Develop & optimize content, title tags, and meta descriptions. Recommend site enhancements to improve organic search engine rankings
Test & scale display, retargeting, paid social, and other new channels
Track, analyze, & report out on campaign performance. Understand what’s driving input metrics (search queries, traffic, conversion rates), and identify next steps
Create & execute against a robust test & learn plan that is grounded in customer insights & data, with the goal of driving traffic & improving conversion rates. Consider factors such as keyword expansion, targeting strategy, ad copy, creative, and landing pages
Develop unit, revenue, and budget forecasts to meet company goals. Manage expenses across programs, including recommending budget shifts across channels
Stay on top of industry trends & best practices. Research & evaluate new innovative opportunities and prioritize for testing. Conduct competitive research & benchmarking. Develop strategies to adapt to changing environment
Collaborate with product marketers on customer insights & messaging, digital marketers on cross-channel campaigns, design team on creative, and web development team on landing pages
6+ years of managing SEO and SEM marketing in a leadership role,expert skills with PPC and ideally SEO; also comfortable with execution alongside managing an agency
Hands-on involvement in managing SEM campaigns. Comfortable with advanced search marketing techniques such as contextual ads, geo-targeting, and day-parting
Deep experience writing compelling, keyword-rich, ‘within brand guidelines’ title tags, meta descriptions, and more with proven business impact
Proven ability to effectively manage outside agencies and hold them accountable
Knowledgeable about search engine reporting & analytics tools (e.g. ranking software, online SEO tools)
Strong HTML/CSS knowledge and experience
Embodies the following values: *Customer First, *Be Honest and Purposeful, *Set a High Bar, *Do What You Say, *Learn, Execute & Iterate, *Win Together & Celebrate
Test and learn mindset with history of innovation & experimentation
Ability to prioritize tasks and manage deadlines in a fast-paced environment. Comfortable pivoting & reprioritizing as needed
Results-oriented mindset with a focus on high impact activities
Exceptional analytical and problem-solving skills and passion for data-driven decision making
Strong track record of managing to financial dashboards and managing 7-figure budgets without surprises
Team player who is effective in developing cross-functional partnerships and working collaboratively with others
Passion for staying current on the latest search marketing & digital marketing trends
Familiarity with managing other online/digital channels (e.g., display, paid social) is a plus
Bachelors required. MBA preferred

Demand Generation Manager Resume Examples & Samples

2+ years of experience in digital marketing required, with at least 3 years of experience focused on demand generation
2+ years of experience in eCommerce, subscription based services, or SaaS required
Demonstrable experience building out channel programs across both digital and offline channels required
Experience with as many of the following channels desirable: podcast, direct mail, display, programmatic, digital video and TV

Demand Generation Manager Resume Examples & Samples

Develop and implement a comprehensive online demand generation strategy
Manage all key performance marketing channels including display, SEM, paid social, and email
Create and optimize lead nurture campaigns
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
Optimize our marketing automation and lead nurturing processes through email, content, and social channels
Work with team to optimize the website for conversion
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
Provide insights to the team on performance and optimization recommendations
3-5 years experience in B2B demand generation preferably in a SaaS or technology company
Proficiency in performance marketing channels including SEO, SEM, paid social, pay-per lead, email marketing
Experience with key marketing technologies including Marketing Automation (Pardot, Marketo, Hubspot), Google Analytics, Salesforce.com, and conversion optimization tools
Strong analytical skills, and an orientation towards using data to inform decision making
Great writing skills and the ability to craft messages that drive response and action

Demand Generation Manager Resume Examples & Samples

Develop and execute multi-touch, multi-channel field marketing programs to acquire new customers, grow our technology footprint within existing customers, and retain current subscribers
Measure and report on effectiveness of marketing programs (engagement, lead quantity, and quality) with the purpose of improving resource allocation, efficiency, and revenue generation
Develop and maintain strong relationships with the North American Inside and Field-based Sales team to understand and support their goals through aligned sales/marketing programs
Collaborate with an extended marketing organization, including industry marketing, sales enablement, field marketing, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
Coordinate and deliver effective communications to internal and external sales/marketing partners on field marketing programs
Manage quarterly marketing budget
4-year degree with a minimum of 3-7 years demand generation experience in B2B software and SaaS
Experience in a wide range of inbound and outbound marketing disciplines, including social media (especially LinkedIn and Facebook), organic and paid search, retargeting, direct marketing, event marketing, and advertising
Experience with Salesforce.com and business analytics tools such as Domo, QlikView or Tableau
Experience developing and executing demand generation campaigns with a marketing automation platform such as Marketo
Knowledge of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks to get the job done
Proven ability to think strategically and execute methodically with strong attention to detail
Proven ability to influence matrix management peers and superiors
History of teamwork and willingness to roll up ones sleeves to get the job done
Understanding of the AEC industry and customers is highly desirable
Travel required up to 20%

Demand Generation Manager Resume Examples & Samples

BS/BA Degree required, preferably in Marketing, Communications or Software Engineering
At least ten years of experience in B2B product marketing and / or sales in the field of manufacturing information systems
Strong current knowledge of ONE OR MORE of: Water/Wastewater Industry, Airport Industry, Data Center Industry, Building Management Industry and the automation and information management systems and challenges found in those industries
Experience of digital marketing, content marketing, marketing automation, demand and lead generation, SEO and Social Media marketing
Marketing and /or sales experience of industrial computer systems, is highly desirable
Strong skills with the following software solutions are required: Microsoft Office suite - Word, Excel, Outlook, PowerPoint
Technically adept with knowledge of, or demonstrated aptitude to learn, technologies and applications such as Marketing Automation (Hubspot/Marketo), CRM, SalesForce, SAP, SharePoint, HMI, IIoT, virtualization, Cloud Computing etc
Project Management experience is considered a plus

Demand Generation Manager Resume Examples & Samples

Conveys a high sense of urgency, gets into the details when needed and demonstrates consistent dependability
Collaborates as a team player, in a cross-functional environment
Strong interpersonal skills and ability to earn trust and respect from sales management, combined with ability to influence others and work collaboratively with other department
Demonstrates strong analytical and problem-solving capabilities
Proven ability to manage large, detailed projects to tight timelines, often under pressures of time and uncertainty
High energy, self-directed, team player
Demonstrated ability to take initiative, lead by example and achieve extraordinary results

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