Demand Generation Manager Job Description
Demand Generation Manager Duties & Responsibilities
To write an effective demand generation manager job description, begin by listing detailed duties, responsibilities and expectations. We have included demand generation manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Demand Generation Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Demand Generation Manager
List any licenses or certifications required by the position: ITSMA, MCE, CRM
Education for Demand Generation Manager
Typically a job would require a certain level of education.
Employers hiring for the demand generation manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Advertising, Public Relations, Education, Management, Performance, Technology
Skills for Demand Generation Manager
Desired skills for demand generation manager include:
Desired experience for demand generation manager includes:
Demand Generation Manager Examples
Demand Generation Manager Job Description
- Work with agencies to optimize demand gen spends across all media vehicles and ROI for all key markets and manage execution
- Design email marketing campaigns in all key markets
- Design Customer Relationship Management program which will support all key markets incl
- Develop and implement pilots, oversee CRM program development and rollout in all key markets across both Online & Offline channels
- Develop a program to jointly leverage traffic and drive sales through cross-affiliate programs
- Work with wholesale.com customers and serve as an eCommerce subject matter expert to senior wholesale customer leadership to optimize customer acquisition and retention through SEO/SEM spend and email marketing campaigns
- Be the bridge with Global Digital Marketing team to bring in best practices to the region & vice-versa
- Manage existing vendor relationships and contracts related to demand gen technology – Oracle, Mintigo
- Forecast, track, and report campaign effectiveness metrics overall ROI to internal stakeholders
- Establish quarterly goals for leads, opportunities, lead-to-opportunity conversion rates, pipeline, and ROI
- Proven ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset
- Excellent written, verbal skills and the ability to communicate at all levels with diplomacy and tact
- Must be exceptionally detail-oriented, possess a self-starter approach to work, and exhibit a proven ability to drive execution
- Write promotional email and landing page copy for online campaigns
- Public speaking experience, preferably to executive audiences
- Solid understanding of key customer purchasing drivers such as total cost of ownership, capital versus operating expense budgeting, and amortization
Demand Generation Manager Job Description
- Create and disseminate content that establishes Robern as a thought leader in the industry in support of demand generation (ie
- Manage and report on the budget, schedule and deliverables of assigned campaigns and coordinate with vendors key functions within marketing and sales
- Drive strategy vision for SalesforceIQ campaigns
- Work with core campaigns counterparts to integrate SalesforceIQ messaging and offers into core campaigns
- Lead effort to build out new offers in order to drive SalesforceIQ pipeline
- Lead a cross-functional team that builds and implements an integrated program plan to support business objectives
- Create memorable, provocative and engaging campaigns that spark interest from our enterprise business target audience
- Manage the development of a various program deliverables, including emails, landing pages, direct mail, print and digital ads, nurture campaigns, and sales enablement tools
- Review competitive marketing programs and sales materials, competitive websites on an ongoing basis, identifying ways to better promote our products and company
- Measure effectiveness and make recommendations for campaign and program optimizations
- Ability to lead discussion groups consisting of colleagues and/or customers
- Prior sales experience to business customers a plus
- Bachelor or Masters Degree in Business or Technology preferred
- 10-12 years’ experience, of which 5 or more years (most recent) must be in a proven leadership role with demonstrated success in a Direct-to-Consumer business
- Relevant experience in managing Digital Marketing, CRM & Loyalty activities is a must
- Preferred industry background is Retail, CPG, Ecommerce Wholesale
Demand Generation Manager Job Description
- Research, negotiate and manage vendors and agencies, Managing the demand generation budget and overseeing outside agencies/contractors as needed
- Create data segmentation, groups, and distribution lists for campaigns, lead scoring, and nurturing programs for prospect segments that will minimize lead fatigue and opt-outs
- Track and measure the return on marketing investment for your campaigns
- Create and manage the budget for your programs
- Continually evolve our programs to ensure growth in the market
- Maintain a high productivity level and work collaboratively with the Marketing team members agencies to execute integrated campaigns
- Problem-solve, multi-task, and prioritize while working independently to meet deadlines in a fast-paced evolving environment
- Be self-driven with a passion for growth
- Adapt easily to constant change
- Possess a “testing mindset
- Past experience with digital technologies, private cloud, public cloud, managed services, and e-commerce is preferred
- Minimum 8 years of B2B lead generation marketing experience (within a Fortune 1000 company a plus)
- Ability to think strategically to act tactically
- This role must be experienced with a multi-tier distribution model
- Strong knowledge of current trends in Unified Communications, Cloud Services, and the Canadian business market
- Experience working with Marketing Automation Solutions, Managing CRM vendors
Demand Generation Manager Job Description
- Forecast, measure, analyze and report on the impact of demand generation programs on sales pipeline, revenue and sales cycle length
- Possess a working knowledge of SEO, SEM, LPO, and email marketing
- Know the ins and outs of Salesforce
- Meet with consumer, remodeler, builder, architect, designer, developer and brand experts to determine future marketing needs and actions
- Develop digital, print, and broadcast advertising campaigns that communicate the Robern message and can be tied back to revenue via Associations, Publications, Social Media
- Establish Robern marketing automation including prospect, lead and contact management
- Track and report on performance of all strategies and campaigns to understand what is working and what’s not working
- Optimize lead generation programs to improve conversion rates, including maintaining TSL and Marketing automation scores tailored to Canada, and analyzing lead generation programs from the point of view of effectiveness and outcome
- Educate sales team on lead routing, and process, ensuring lead follow-up, tracking SLA’s and response times on leads, continuously measuring program performance and lead quality
- Generate a steady flow of MQL’s to meet lead goals by developing, executing and optimizing lead nurture programs
- Enterprise and Services Marketing experience (Cloud related and B2B experience a plus)
- Proven success driving lead generation initiatives and conversion to revenue, aligning with business and revenue goals
- Experience with using and creating reports from sales and marketing tools (Hubspot, Marketo)
- College degree in Business, Marketing or Communications preferred
- Exceptional written and verbal communication skills (influential/copy writing a plus)
- Experience writing copy for event promotions, including but not limited to, websites, emails, newsletters, and campaign ads
Demand Generation Manager Job Description
- Partner with the Demand Generation teams in planning and executing marketing campaigns, monitoring performance results
- Drive overall product sales/growth (NBB, cross sell / upsell programs)
- Identify market opportunities and deeply understand target segments to evolve and help execute the campaign strategy and messaging
- Deliver efficient and effective programs that result in high-quality sales leads or advance existing pipeline opportunities
- Define the marketing plan & annual calendar to drive demand for products and then accelerate leads through the funnel to deliver qualified leads that result ultimately in revenue-generating opportunities
- Define and lead the tactic and channel mix development and project managing the multi-channel campaigns, working collaboratively with shared support teams to execute initiatives
- Oversee the Hospitality Cloud website – monitor and analyze web traffic and provide solutions and suggestions for increased effectiveness
- Develop and oversee nurture programs
- Communicate campaign efforts to management, sales teams and CS teams for organizational alignment
- Work with sales operations on sales process & sales enablement
- Project management skills and experience, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once
- Experience with event registration campaigns and promotional activities
- Proven examples of driving over 5,000 registrations to any one campaign
- Knowledge and understanding of complex sales organizations with a passion for doing marketing that helps the bottom line and drives business
- 6+ years marketing and/or sales experience with a passion for cloud computing
- Proven track record in driving successful digital campaigns