CRM Marketing Resume Samples

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A Ortiz

Abdullah

Ortiz

6071 Krajcik Lights

Dallas

+1 (555) 113 6607

6071 Krajcik Lights

Dallas

Phone

p +1 (555) 113 6607

Experience Experience

Dallas, TX

CRM Marketing Analyst

Dallas, TX

Jones, Kreiger and Hansen

Dallas, TX

CRM Marketing Analyst

Coding and execution of direct mail and email campaigns utilizing Sleep Number toolsets including Siebel CRM, SAS and OBIEE
Profiling value of acquired customers by promotion type
Profiling of customers acquired by promotions
Profiling of customers responding to emails
Documenting & presenting results of segmentation and analysis
Improving the effectiveness of the various database tools and services on an ongoing basis
Improve processes to ensure above elements are carried out efficiently

Detroit, MI

CRM Marketing Manager

Detroit, MI

Schneider, Macejkovic and Lindgren

Detroit, MI

CRM Marketing Manager

Working knowledge of buyer behavior, path to purchase or decision science models
Manage relationships with third party suppliers to ensure technology/strategic consultancy are optimized
This role will be responsible for executing omni-channel customer journeys via test and learn initiatives, deriving insights from post-campaign analysis, and optimizing programs to better deliver incremental revenue and ROI
Serve as a key partner and resource expert for brand, division, resort, and corporate marketing leadership to ensure integration of CRM into marketing strategy and traditional marketing plans. Continually build the relationship with all partners and consumers of the CRM functional area to ensure CRM is at the forefront of everyone’s agenda and solidly defined/interwoven into their planning
Drive strategy, assisting development and execution of outbound email campaigns that are aligned with overall merchandising strategy and continually working to improve performance metrics and deepen customer relationships
Effectively create and interpret campaign results distilling this knowledge into solutions that improve enterprise wide marketing campaign performance
Evaluate CRM marketing automation platform and work with internal and external stakeholders to optimize the integration with SalesForce, Exact Target, Web Analytics, Social Studio, and our internal databases

present

Boston, MA

CRM Marketing Specialist

Boston, MA

Haag Group

present

Boston, MA

CRM Marketing Specialist

present

Regularly measuring effectiveness of content marketing, B2B, and brand email strategies and communicating KPIs to stakeholders through dashboards and reports
Manages data processing, file uploads, invoicing and other administrative tasks for all lead processing and direct mail vendors
Manage on-going execution and implementation of email strategy - including one-offs, automation, customer journey creation, etc
Implement a testing matrix for continuous testing and analysis of email program performance to optimize strategies across product lines
Assists Supervisor, CRM Data Analytics with creating and maintaining CRM reports
Collaborate with agency partners and support CRM manager in planning and executing CRM strategies
Assists in plan development, tracking and reporting of campaign performance

Education Education

Bachelor’s Degree in Marketing

University of Georgia

Bachelor’s Degree in Marketing

Skills Skills

An aptitude for analytics and the ability to identify trends, gaps and opportunities and translate data into a relevant story
Strong communication, inter-personal, and project management skills
Proven ability to work collaboratively with internal and external business partners
Support the development and implementation of new DPL portfolio opportunities
Collect customer feedback and develop trend analysis
Work with Analytics teams to build and track metrics as it relates to each campaign
Maintain, develop and communicate results via appropriate reporting (monthly tracking, portfolio/opportunity analysis, reports and presentations)
Ad Hoc targeted mailings
5+ years of related work experience and/or product/project management experience
Experience with customer communication and/or customer relationship management is a major

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Global Direct to Consumer CRM Marketing Manager Resume Examples & Samples

Own and steer the gathering of DTC business requirements and roadmap & prioritization for the global CRM platform enhancements, ensuring collaboration across Brand Marketing, Direct to Consumer and Global IT
Tailor the platform and capability development to both global and market specific business requirements and mobilize and steer the relevant implementation/operations teams accordingly
Expert-level broad and deep knowledge and functional expertise on all aspects of CRM: marketing, platforms, database management, campaign management
Understanding of the wide range of possibilities of social media as relevant touch points for CRM
Understanding of Direct to Consumer environment (eCom/Retail), Direct Marketing and CRM industry best practices
Leadership, problem-solving and practical decision-making abilities
Passionate about CRM with strong communications skills, written and verbal
Open to international travel
Results-driven and fact based communication style
Planning & organizing: defining, managing & reviewing priorities with respect to capability development and organizing the relevant internal and external resources and stakeholders around these priorities; ability to act effectively in a fluid and fast-paced start-up like environment
Analysis & improvement; ability to distill from campaign operations the root causes of certain positive/negative commercial results and the ability to come up with solutions and initiatives (incl. business case development) on how to structurally improve the efficiency and effectiveness of the relevant CRM programs and campaigns, both in terms of processes and commercial results; Ability to think conceptually and creatively, while at the same time being able to develop & deliver practical solutions that produce results
Project management; ability to manage complex projects (on time/budget/achievement of goals and objectives) that involve a wide range of stakeholders from various disciplines; ability to drive organizational change and transform processes; ability to combine determination and a goal-orientated attitude with flexibility and a natural habit of exploring new and better ways of achieving results
Relationship management & negotiation: ability to build relationships and effectively deal with a wide range of internal and external stakeholders (incl. third party vendors) and bring parties together that may have conflicting interests
Communication & presentation: ability to inform and convince different types of internal and external audiences of (senior) management, represent the CRM team effectively across the organization and demonstrate the ability to drive organizational change to further develop the ‘direct to consumer’ CRM function
5 years of digital marketing and CRM experience (agency or client)
5 years of experience in an international/multilingual Direct to Consumer environment (eCom/Retail)

CRM Marketing Analyst Resume Examples & Samples

Executes email marketing campaigns, including set-up, testing, deployment, and reporting
Works in tandem with CRM team on targeting and segmentation for email marketing campaigns
Partner with cross-functional teams to improve creative and copy in campaigns by leveraging best practices and iterative testing / optimization
Work with internal clients to plan and implement CRM analysis to meet business goals including data segmentation for consumer insights
Other projects as assigned
Experience with email management services (Cheetahmail, ExactTarget, etc.)
Proficiency with web analytic tools, marketing analytics/metrics, and standard marketing KPI’s with various online and offline channels
Strong proficiency with Microsoft Office with strong competence in PowerPoint and Excel
Familiarity with Photoshop and MicroStrategy
Basic database structure understanding
Intermediate HTML skills

CRM Marketing Analyst Resume Examples & Samples

Analyze all current and future state CRM operations, data feeds and reports for each HP region. Review, critic and help compile detailed documentation outlining design and technical specifications. Lead in devising data systems solutions, and troubleshooting data and integration gaps
Define requirements underpinning the integration of HP’s new ecommerce platform to external vendors and internal databases. Come up with enhancements for a leading-edge CRM infrastructure worldwide. Ensure timely and cost-effective delivery of quality solutions
Develop a best in class email campaign management and automation environment that can be leveraged in a consistent manner on a global scale. Coordinates closely with Strategy and Campaign Execution partners to ensure that campaigns are set up to support objectives
Implement complex business rules in support of trigger and lifecyle programs, and overall customer contact strategy. Direct validation of technical implementations using customer data
Enable HP advanced customer analytics and customer modeling to optimize customer interaction, response and conversion. Demonstrate a strong understanding of consumer model development and how models are employed, incorporating vertical-specific expertise as needed. Guide research on new modeling techniques
Carry out advanced customer profile and segment analysis with an aim to provide elaborate insights into HP installed base behavior. Demonstrate strong understanding of share of wallet and customer lifetime value analysis
Consultatively support integration of marketing programs and solutions. Demonstrate return on investment. Identify industry trends and translate observations into opportunities
Develop relationships with BU executives and establish a routine cadence of communications and COE performance feedback
7+ years of deep knowledge discovery through data inference and exploration using rich and diverse data sets
Strong experience working on large-scale enterprise-level analytic data warehouses and data-marts
Subject matter expert and champion for the maintenance and integration of key data systems: CRM/analytics, campaign management, corporate website, tracking/reporting, regulatory questions
Subject matter expert in areas of Metadata, Master Data, Data Integration and Data Quality
Strong understanding of data analysis, implementation of data-driven solutions, statistical and predictive analytics, and enterprise data management. Familiarity with the concept and design of Big Data solutions. Thorough knowledge of best practices for data modeling, analysis, and architecture/design of data movement and data access solutions
Thorough understanding of customer lifecycles, and marketing programs aimed at customer retention and ecommerce revenue generation
Superior communication, organizational and presentation skills: Must know how to manage the status and progress associated with the portfolio of work; assess potential risks to projects and discuss alternative delivery paths with BU executives
Must be able to work adeptly in a matrix environment, being both a strong team player and working independently as needed. This is a very hands-on role supporting and guiding a team of demand-generation, digital marketing experts as well as vendors
Must be an effective communicator with the capacity to translate complexity and details for relevant audience (senior level business and technology audiences)

Lamborghini CRM Marketing & Distribution Intern Resume Examples & Samples

Data integration from dealer network of customer information into the CRM system
Reconciling data of CRM to include
Maintain customer information control of attendees of events and reportize and coordinate input into the CRM system
Create and Maintain sales reports (orders, shipping, deliveries) used to update
Proficiency and precision in managing data
Computer savvy – skilled in the use of general computer software and willing to learn ALA systems
Relationship building and strengthening
Technical skills - familiar with Powerpoint, Excel and complete Office Suite
Experience in working with automotive dealers and the pressure points of their business
Experience with the sales process and its components
Experience with the servicing process and its components
Ability to analyze data across various studies & generate insights/recommendations
Ability to communicate & interact effectively with all levels of the organization & agencies
Ability to understand CRM and the importance of Customer Data

Manager, Retail Crm Marketing Resume Examples & Samples

Data mining analysis partner with Customer Analytics team on customer profiling, customer segmentation, purchase cycle, churn analysis, affinity analysis
Weekly/Monthly reporting including, but not limited to, campaign results, customer counts, CRM dash boarding
Improve and automate reporting to drive team efficiencies
Web Analytics of customer browse data to optimize marketing strategies, such as email segmentation and remarketing tactics
Manage refreshes and improvements of the Retail channel behavioral segmentation
Monitor legal issues surrounding consumer data, privacy mail-ability and email-ability, deliverability
Highly analytical, creative problem solver, strategic thinker with ability to translate complex data into actions and tangible results
Superior communication/interpersonal skills, initiative, and follow-through
High performance focus, multi task and deadline oriented
Proactive and energetic team player, impeccable attention to detail, solid judgment skills

CRM Marketing Manager Resume Examples & Samples

Knowledge in leveraging customer data, technology, and marketing strategy for campaign planning and execution
Skills in in budget planning and financial forecasting relating to marketing strategies and programs
Demonstrated ability to interpret consumer trends and research and implement relevant and actionable CRM marketing programs
Strong project management and problem-solving skills required
Excellent time management skills and sensitivity to deadlines
Must embrace team spirit
5-7 years of experience in direct marketing and/or online marketing management
Advanced knowledge developing CRM marketing strategies
Experience in mentoring junior team members across technical and non-technical disciplines desired
Experience working with 3rd party vendors/agencies

Email & Crm Marketing Assistant Resume Examples & Samples

Work with the in-house Digital Designer to ensure emails are completed on time and to the brief
Create, manage and distribute a suit of email reports and provide recommendations for future campaigns
Provide insights through competitor research, digital best practices monitoring and benchmarking to optimise the email campaigns
Contribute to strategic decisions across e-mail to continually develop measure and optimise results and engagement through testing and analysis
Coordinate customer insight projects to monitor customer experience in shops and online and ensure customer satisfaction is met
Work with CRM & Email Marketing Executive to coordinate campaigns while also creating segments, views and campaigns using MSCRM for email and direct mail campaigns
Support the CRM Marketing Executive, as required, in all CRM activities
To be educated to degree level with a minimum 2.1 degree in a business or related subject
Advanced knowledge of Microsoft Office packages
Experience in research and consumer insights and data mining
Demonstrated experience in standard web-analytic tools, database marketing, customer analysis, e-mail marketing and segmentation in MSCRM or similar

E Crm Marketing Manager Resume Examples & Samples

Partner with eCRM team and Marketing Managers to develop and execute the eCRM strategy to drive customer engagement, sales leads, and conversions across numerous B2B and B2C channels
Provide insights and recommendations to optimize eCRM marketing efforts in order to improve ROI. Partner with eCRM team and stakeholders to create and manage dashboards to report KPIs to stakeholders on eCRM activities and marketing programs
Provide input and assist in the development of segmentation and customer scoring models. Provide support and guidance for extracting customer lists to intelligently target desired Contacts/Accounts
Own the implementation of and provide ongoing support for marketing automation activities. Set up processes to improve the level of user engagement and conversion/retention. Design and execute triggered campaigns to support onboarding efforts, loyalty and retention campaigns, and sales conversion process
Partner with eCRM team, partners, and stakeholders to develop testing framework and see projects through from conception to execution. Manage ongoing testing, reporting on insights and recommendations for improvement
Manage the integrity of the marketing data. Ensure that analytics and campaign measurement requirements are enforced across all marketing campaigns
Work with cross-functional team on the migration of data from Responsys Interact to Salesforce ExactTarget
Manage relationships with internal and external contacts responsible for eCRM systems
5+ years of related customer analytics experience
Extensive experience with CRM and Analytics platforms
Extensive experience with MS Excel and aptitude for distilling complex information into presentable & actionable reports
Experience with Salesforce.com, Oracle, Microsoft SQL Server, ExactTarget and/or Responsys
Familiarity with web content messaging, SEO/SEM, email marketing, web/campaign analytics, and campaign segmentation/execution
Experience in the area of statistical analysis and data modeling
Ability to be a strategic thinker with the ability to translate objectives into strategies, and strategies into solutions
Effective problem solving and decision making abilities
Strong communication, presentation, and collaboration skills
5+ years marketing experience
Degree with Business, Marketing, or Statistics focus
Technical aptitude and general experience using a variety of digital communications and analytic tools including but not limited to Responsys, Webtrends, ExactTarget, Adobe SiteCatalyst, Tracx, Google Analytics, AdWords, Google Webmaster Tools, Salesforce.com, Adobe CQ

Email & CRM Marketing Executive Based Resume Examples & Samples

Minimum of 2 years experience of running paid email marketing campaigns
Experience of hands-on email campaign management, implementation and optimisation with ROI targets
Web analytics/email platform reporting experience
Excellent communications skills, both written and oral
Ability to maximise/manage a budget
Excellent knowledge of excel
Confident in reporting campaign results back to a wider team
Experience working with email service providers (Exact Target/Sales Force)
Excellent awareness of digital marketing channels

CRM Marketing Analyst Resume Examples & Samples

Management of ad-hoc customer data feeds, and preparation for import into central customer databases
Support rollout of Global CRM analytics system including user support & training
Maintain local customer databases
Creation of customer datasets from external sources
Data cleansing & formatting
Create selections for outbound marketing campaigns
Create segmentations based on eg. purchasing profiles
Email performance / post campaign analysis & reporting
Preparation & distribution of regular &/or new CRM reports
Automation / recreation of historic reports (historic reports contain Excel VBA)
Creation of Ad-hoc reports
Produce regular customer data reporting
Build customer analytics processes
Project Management of customer data initiatives
Generate product affinities i.e. people who buy also buy…
Recency Frequency Value Segmentations
Profiling of customers responding to emails
Profiling of customers acquired by promotions
Profiling value of acquired customers by promotion type
Ad-hoc behavioural analysis
Document & clearly communicate findings from analysis to internal clients
Provide a consultative service in CRM Analytics
Improve processes to ensure above elements are carried out efficiently

Email & CRM Marketing Executive Resume Examples & Samples

Develop email marketing campaigns to acquire, retain and grow our customer database both online and offline
Develop the customer segmentation strategy and the selection of data and mailing lists for targeted lifecycle and editorial email campaigns
Previous credible experience of CRM / direct marketing and email campaign management; from briefing creative and copy to reporting on performance
Demonstrable experience of database marketing, data analysis, segmentation and customer profiling

CRM Marketing Manager Resume Examples & Samples

Identify and vet new CRM-related vendors and technologies. Lead the implementation of new technologies on behalf of the marketing team, ensuring that requirements are identified, tested and delivered on as planned and schedules are transparent
Partner closely with IT group to understand infrastructure and database capabilities and how new and existing technologies can be used to improve our ability to connect with customers in a meaningful way
Manage email deliverability for B&N. Own relationship with Return Path and ISPs. Monitor daily reports and alert IT and Marketing teams of any issues. Proactively develop and execute strategies to improve performance. Responsible for ongoing reporting of deliverability, re-engagement, overall list growth, and attrition/unsubscribes
Assist with CRM campaign workflows and user journeys for email, push and other channels within our email service provider and push notification tools
Resolve technical issues with CRM tools, and collaborate with IT and vendors to track, solve, and generate solutions to prevent future recurrences

Digital CRM Marketing Manager Resume Examples & Samples

Build and maintain digital email and automation programs that can be leveraged by ClubCorp and the Clubs
Configure and maintain corporate and club enterprise email marketing platform and programs
Work with IT to build and maintain accurate and reliable data exchanges between ClubCorp systems and third party email, automation and CRM systems
Create training programs and materials to educate Club users on use of the systems and best practices
Create and maintain automated digital campaigns that add value to members and prospects
Troubleshoot corporate and Club use of the digital email, automation and CRM systems
Work with Digital Marketing Manager to integrate data and reporting with overall ClubCorp digital reporting
2+ years of experience with a commercial grade email marketing system, including email development, templates, deliverability and compliance is required
Must have experience working with Eloqua or Exact Target
Experience mapping data into third party systems
Experience with lead scoring / nurturing and marketing automation
Practical experience with web analytics (Google Analytics preferred)
Knowledge of Web site structure and functionality
Experience with an enterprise-class content management system
Experience in working in a digital marketing environment

CRM Marketing Executive Resume Examples & Samples

Gather business requirements for new CRM projects, taking into account the needs of key stakeholders
Engage with internal contacts and external agencies to fully scope costs, timings and KPIs for each project
Apply solid project management skills to implement these projects and monitor costs and timings to achieve agreed milestones, adhere to budgets and deliver against KPIs for UK & Ireland
Ensure all CRM projects are tracked with relevant reports and develop a full review document for each project – the goal being to ascertain key insights/actions that can inform future planning
Assist with the day-to-day activities within these projects for the CRM programme as required – including the briefing and sign-off of email campaigns, ensuring delivery on time by supplying briefs/assets/feedback and sign-off in a timely manner
Ensure a good relationship is maintained between the UK CRM team and our wider stakeholders by adhering to Disney best practices
Email/CRM marketing experience, ideally in a major multi-national marketing environment
Exceptional organisational, project management and communication skills to execute projects successfully
Proven ability to influence throughout relevant levels of a highly matrix organization
Experience in consumer marketing
Ability to maintain a positive environment within the team / team player
Exceptional partnering skills - success will require effective relationships with multiple internal & external contacts
Effective written and oral communication skills
Analytical and results orientated
Strong admin support
Ability to project manage CRM/email marketing projects and campaigns
French language skills desirable but not mandatory

Email & Crm Marketing Assistant Resume Examples & Samples

Create, manage and distribute a suite of email reports and provide recommendations for future campaigns
Work with the Email & CRM Marketing Executive to coordinate campaigns while also creating segments, views and campaigns using MSCRM for email and direct mail campaigns
Support the Email & CRM Marketing Executive as required
Previous demonstrated experience of creating e-marketing campaigns

CRM Marketing Intern Resume Examples & Samples

Develop and implement Email Marketing campaigns and life-cycle management programs in order to achieve marketing and revenue objectives in active coordination with Marketing, Product Planning and Network Operations teams
Manage day-to-day execution of email campaigns
Experience in digital marketing or related field required
Knowledge of email and internet marketing methods with strong analytics-driven decision making
Excellent organizational skills with proven track record in project management and ability to manage multiple projects simultaneously
Experience communicating business and marketing objectives to creative teams
Strong attention to detail and interpersonal communications skills a must
Must work well in a fast-paced, dynamic, team-oriented environment
Outstanding written and verbal skills
High-level proficiency in MS Word, Excel, and PowerPoint
Photoshop and HTML skills preferred

CRM & Marketing Analyst Resume Examples & Samples

Utilize internal CRM platform and other data sources to analyze data related to digital marketing campaign effectiveness
Develop and manage regular and ad-hoc reporting around marketing and customer analytics and share with internal stakeholders and vendors
Drive improvements in customer understanding, customer value, and NPS ratings through analysis, recommendations, and input on CRM and loyalty programs
Drive analysis, recommendations, and input into marketing campaign strategies and campaign evaluation to improve KPIs related to effectiveness measurements
Use understanding and hands-on work with data, databases, and processes to enable optimal campaign planning, delivery, and effective consumer insights
A minimum of 3 years’ experience with SAS, R, or similar analytics software
Strong experience with SQL programming
Strong experience with complex database environments
Proven track record of using data analysis to deliver value to the business
Ability to translate reporting & campaign results into actionable insights
Bachelor’s degree in Statistics, Business, Marketing, Behavioral Psychology, or related field
A minimum of 4 years of experience in business or marketing analytics – preferably in apparel or footwear retail. Equivalent combination of education and experience may be substituted
Experience in eCommerce setting required
Knowledge and experience with A/B testing methodology and analysis
Experience with Customer Relationship Management (CRM) programs preferred
Experience with Microstrategy or Tableau a plus #LI-AM1

Senior CRM Marketing Manager Resume Examples & Samples

Use in depth marketing industry knowledge, gather primary and secondary customer insights, collect database findings, and gain a deep understanding of internal business goals to develop impactful contact strategy, email content, landing pages, direct mail pieces, segmentation schemes, and email preferences while maintaining industry best practices including browser/client compatibility, appearance of subject lines, use of images, postal regulations, etc
Manage and optimize the design, content, layout, customer segmentation and messaging strategies while leading a team of CRM specialists responsible for the building and deploying marketing communications
Serve as a key partner and resource expert for brand, division, resort, and corporate marketing leadership to ensure integration of CRM into marketing strategy and traditional marketing plans. Continually build the relationship with all partners and consumers of the CRM functional area to ensure CRM is at the forefront of everyone’s agenda and solidly defined/interwoven into their planning
Manage the direct, email, and mobile campaign development and QA process including proofing evaluation of copy and creative
7+ years experience in direct and/or email marketing
2+years of supervisory experience
Bachelor’s degree in Business, Marketing, Communications or a related degree required
7+ years experience in direct and/or email marketing required
Experience with email marketing tools required; ExactTarget experience a plus
HTML and Amp script coding experience
Ability to put together a full year, multichannel marketing plan
Experience forecasting and managing a budget
Ability to read and interpret financial and analytical reports
Experience creating marketing training materials for front-line employees marketing management
Experience with developing scripts for front-line staff related to offer testing, program enhancements or similar

CRM Marketing Analyst, Insights & Operations Resume Examples & Samples

Assist with research for industry statistics, trends and competitive information on emarketing
Collaborate with internal partners for different reporting and analysis needs
Minimum of 3 years of experience in marketing planning and reporting experience in marketing, retail or a related field
Experience in customer analytics and tracking of customer performance and key trends
Retail and reporting experience preferred
Retail financial analysis comprehension including P&L, ROI analysis, etc
Strong quantitative skills coupled with solid business foundation, particularly in direct marketing/customer loyalty
Proficiency in Microsoft Excel, PowerPoint and Access

Email / CRM Marketing Specialist Resume Examples & Samples

2-4 years marketing experience
Digital Marketing & CRM experience preferred
Retail experience- preferably with apparel/specialty retail brand
Experience with enterprise level ESP platforms (Bronto, Responsys, Exact Target, Listrak, etc)
Experience with email automation and/or predictive customer behavioral modeling a plus
Must know Google Analytics, Microsoft Office (word, excel, power point)
Basic Adobe Creative Suite (Photoshop) proficiency preferred
Meticulous attention to detail, organized, and strong project management skills
Affinity for learning new technologies and skills
Ability to work independently with minimum supervision, prioritize projects and multi-task to meet deadlines

CRM & Marketing Analyst Resume Examples & Samples

Utilize internal CRM platform and other data sources to analyze data related to customer behavior, lifecycle, and CRM campaigns
Utilize internal and external digital marketing platforms and other data sources to analyze data related to digital marketing campaign effectiveness
Assimilate multiple strands of thinking from across the business (brand and sales) and build recommendations around consumer targeting considering trade-offs between competing business needs
Deliver interpretation of program, segment, and category analysis and interpretation of campaigns through reporting and presentations of findings. Translate technical concepts to non-technical audiences in a digestible way
Capture insight requirements and prepare analytics briefs for global teams and vendors where required
Brief campaign developers, creative agencies, and adidas content/communications strategists on new initiatives
A minimum of 2 years’ experience with SAS, R, or similar analytics software
Experience with SQL programming
Experience with complex database environments
Experience with marketing analytics platforms. Experience with DoubleClick, Adometry, Visual IQ, and similar platforms is a plus
Experience with web analytics platforms. Experience with Adobe Omniture or Google Analytics a plus
Test planning, execution, and analysis experience a must
Passionate about data and using data to deliver knowledge to the business
Excellent problem solving skills – able to identify, analyze and propose solutions to various technical and business issues
Ability to present results and recommendations to people at various levels of the organization
Strong aptitude and knowledge around data-driven marketing including data interrogation and manipulation skills, campaign management, and analysis tools
Strong project management skills, including the ability to work on several projects simultaneously. Strong skills in Microsoft Office Suite, particularly Word and Excel
Action-oriented with the ability to multi-task and discern priorities
Ability to communicate complex issues clearly and effectively to internal and external clients and vendors, both orally and in writing
Functional knowledge of digital marketing, marketing attribution, or user experience a plus
A minimum of 3 years of experience in business or marketing analytics – preferably in apparel or footwear retail. Equivalent combination of education and experience may be substituted
Experience in eCommerce setting strongly preferred
Experience with Microstrategy or Tableau a plus

Asst Mgr-crm Marketing Resume Examples & Samples

1 – 3 years of experience in medium-to-large scale email marketing program
Proven track record managing or assisting with and reporting on email initiatives
Understanding of email marketing operations, technology, testing techniques and platforms, specifically around CRM segmentation and triggered events
Knowledge of email best practices and success metrics
Passion for Skincare/Beauty Industry
Demonstrated ability to influence and foster collaborative relationships
Demonstrated ability to manage multiple priorities
Proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook)
Willingness to roll up sleeves and do what needs to be done to help drive the goals of the team
A Bachelor’s degree in Marketing or Business is preferred

Email & CRM Marketing Manager Resume Examples & Samples

Strategize email and CRM programs that support marketing and customer engagement initiatives,elevating email channel performance, activation rate and customer repeat rate
Build programs to target customers with relevant, personalized, and timely messages across all marketing channels
Manage the email calendar and keep updated with all campaign details
Execute daily email campaigns with multivariate A/B tests (subject line, creative testing)
Coordinate content and suppressions for all email campaigns with cross functional teams (Creative,Acquisition, CRM, Retail, Unlimited, Business Development)
QA email campaigns, ensuring flawless execution
Own the relationship with the Email Service Provider (ESP), ensure SLAs are met, influence vendor roadmap to support Rent the Runway’s email program vision, and apply industry best practices
Manage email deliverability as well as list management, including crafting and executing communication frequency strategies
Analyze, monitor and communicate performance of email initiatives to business stakeholders
Own weekly and monthly reporting with insights and recommendations for optimizations
BS/BA with 5 years of email and/or CRM marketing experience, preferably at an e-commerce company
Basic HTML coding experience
Exceptional verbal and written communication skills – copywriting experience a plus
Avid learner and self-starter
Excellent project management, time management, and problem solving skills
Ability to adapt to a quickly changing environment and operate with tight timelines
Ability to communicate effectively with a variety of business partners
Proficiency in MS Word, Excel, Powerpoint, and the ability to quickly grasp new tech concepts
Experience in a dynamic and fast-paced role a plus

CRM / Marketing Intern Months Resume Examples & Samples

Support in the planning and delivery of CRM strategies across the company encouraging customer retention and customer loyalty
Act as point of contact with CRM suppliers; manage gift orders, deliveries and supplier payments
Keep track of all customers gifted and report on feedback
Upload customer lists to the system
Ensure the database is segmented effectively for targeted marketing activities
Bachelor’s degree in Business and/or Marketing (under graduates are also welcome if they can commit to office hours)
Excellent communication skills in English language
Work knowledge of Microsoft Word, Excel, Outlook, PowerPoint
UAE residency visa holder under family sponsorship (mandatory requirement)

Crm-marketing Associate Resume Examples & Samples

Salesforce administration experience preferred; including creating fields, building custom reports and dashboards, updating web to lead forms, and creating automated alerts
Knowledge of HTML
Working knowledge of Adobe Creative Suite
Familiarity with Google Analytics and other reporting tools
Overall familiarity with digital marketing
1-3 years of work experience in Professional Services, financial services and/or accounting fields preferred

CRM Marketing Manager Resume Examples & Samples

Creating, and working with direct reports, to execute the email strategies across all appropriate channels within budget
Evaluate CRM marketing automation platform and work with internal and external stakeholders to optimize the integration with SalesForce, Exact Target, Web Analytics, Social Studio, and our internal databases
Work with the Content Marketing and Social Media team to develop a Social CRM strategy to enhance Social activities and grow Kaplan fan base
Create testing matrix for continuous testing and analysis of email program performance to optimize strategies across product lines
Develop targeted campaigns including database segmentation and the creation of tailor-made email and CRM content to ensure maximum ROI
Develop standards, systems and best practices (both human and technological) for CRM strategy and usage
Manage on-going execution and implementation of email strategy - including one-offs, automation, customer journey creation, etc
Develop, communicate, and manage standard operation procedure for email project intake and execution from Brand Marketing and B2B Marketing teams to ensure maximum efficiency
Regularly measuring effectiveness of content marketing, B2B, and brand email strategies and communicating KPIs to stakeholders through dashboards and reports
Lead and manage the CRM Marketing Team to create best-in-class email strategy and results
Manage relationships with third party suppliers to ensure technology/strategic consultancy are optimized
Act as the global brand ambassador for Kaplan Professional Education to our sister companies, leveraging best practices and to drive consistency across the larger brand
Bachelor's degree in marketing, communications, business or a related field
5+ years’ experience working with CRM platforms, executing digital marketing strategies, online business writing, social media and content management in a business context
Excellent project management and communication skills
Ability to work with teams, both internal and external
Strong management and leadership capabilities
Innovative and flexible
Goal-oriented, self-motivated, creative and adaptable to new situations

Email & CRM Marketing Manager Resume Examples & Samples

Bachelor’s degree in marketing or business with 5+ years driving CRM based marketing campaigns across the customer lifecycle including drips and list based campaigns
Strong familiarity with email marketing fundamentals including A/B testing, dynamic content, automation rules, personalization, and calls-to-action
Proficiency in HTML. Basic CSS desired
Hands on usage of Salesforce CRM, Pardot

CRM Marketing Manager Resume Examples & Samples

Develop overall global & regional strategies for CRM that will drive increased consumer engagement and revenues, in particular focussing on opt-in/out rates, delivery rates, open rates, click-through rates
Liaise with regional and central business areas to agree KPIs and targets to meet business plans
Develop a consistent measurement approach and deliver regular reporting to help improve performance and to inform investment decisions for regions, brands and products
Manage costs to hit budget and improve productivity year-on-year
Good understanding of data segmentation and profiling techniques
Proven track record of using CRM to grow engagement, revenue and customer loyalty
Extensive experience in a senior customer marketing role either client or agency side is essential
Extensive experience in the planning of CRM strategies to grow revenue and customer loyalty is essential

CRM Marketing Specialist Resume Examples & Samples

Work closely with the CRM Marketing Manager to execute the email strategies across all appropriate channels within budget
Devise global CRM marketing strategy from concept to analysis to educate, nurture and retain customers through email, eNewsletters, etc
Work with Content Marketing and Social Media Manager, Brand Marketing Managers, and B2B Marketing Specialists to understand market-specific sales cycles and buyer process to develop and implement a successful global email strategy
Work with the Content Marketing and Social Media team to develop a Social/Content CRM strategy to enhance Social and Content activities and grow Kaplan fan base
Implement a testing matrix for continuous testing and analysis of email program performance to optimize strategies across product lines
Execute targeted campaigns including list management, database segmentation, and the creation of tailor-made email and CRM content to ensure maximum ROI
Maintain the standards, systems and best practices (both human and technological) for CRM strategy and usage
3-5 years’ experience working with CRM platforms, executing digital marketing strategies, online business writing, social media and content management in a business context
Outstanding organization skills and attention to detail
Ability to think strategically, conceptually as well as analytically
Excellent Excel spreadsheet understanding and experience
Sales-minded, with sound understanding of lead generation

CRM Marketing Manager, Engagement Resume Examples & Samples

4+ years of experience in customer retention, including email/sms/digital campaign management, content strategy, analytics and optimization
Proven success driving, measuring and analyzing content marketing campaigns via email
Strong experience using ExactTarget is desired
Proficiency in HTML
SQL knowledge a plus, but not required

CRM Marketing Specialist Resume Examples & Samples

Creation and execution of multi-channel database marketing campaigns that deliver against business goals
Use database marketing strategies, techniques and tools to create a system of triggered messages and digital experiences based on customer behaviors and preferences
Create data-driven, dynamic email campaigns and tests that deliver against ROI targets through a highly segmented customer base
Set up all activities and campaigns in marketing systems; establishes and executes QA testing of campaigns, templates, processes etc
Strong focus on consumer engagement, encompassing emails, landing pages, display retargeting, dynamic website experiences etc
Manage dynamic email templates using HTML
Execute QA and end to end testing for email templates and campaigns
Drive and optimize key traffic and business metrics including open rates, CTR, GA data & goals
Ensure compliance with CAN-SPAM and other international email regulations
Assists in plan development, tracking and reporting of campaign performance
Diagnose issues and optimize campaigns to drive enhanced customer experience and business results
Liaison with recruitment department and other team members to communicate programs and
Collaborate with key partners and stakeholders to solve problems, create efficiencies, and achieve business goals
Interface with key strategic business partners, provide daily/periodic updates and/or reports
Communicate to internal stakeholders regarding channel effectiveness
Work with other channel managers to identify possible integration of activity
3+ years of related marketing experience (email marketing, digital marketing)
Experience with Marketo (preferred), Eloqua, Exact Target or other marketing automation solution required
Experience with Google Analytics, HTML & CSS
Experience in an entrepreneurial environment
Experience in omni-channel management
Excellent project management skills with the ability to manage multiple projects concurrently
Must be a creative, outgoing team player who is interested in being a part of positive organizational growth
BS/BA degree in Marketing or related field and/or comparable industry related experience required
Excellent verbal skills, including in-person, and written communications
Excellent interpersonal skills required, with the ability to build credibility and collaborate with a broad variety of constituents
Customer service attitude essential
The ideal candidate would be a resourceful, detail-oriented, and self-motivated individual willing to be flexible and adapt to changing requirements when needed
Candidates must have strong critical-thinking and problem solving skills
Ability to manage multiple priorities against multiple deadlines
Must be self-motivated, organized and self-managed team player
Must thrive on multi-tasking in a high volume environment, with attention to detail, organization and great follow-up
Must be able to respond to urgent requests in a positive and professional manner

Senior CRM Marketing Specialist Resume Examples & Samples

5+ years of strategic email strategy and implementation experience with a solid foundation of marketing mix fundamentals
Skilled at interpreting data and putting insights into layman’s terms and making a compelling business case for your recommendations
Experience with Salesforce Marketing Cloud Email Studio (Exact Target) and/or Pardot required
Experience with Salesforce implementation a plus

CRM Marketing Specialist Resume Examples & Samples

A minimum of three years of corporate marketing or equivalent experience in a related field
Experience in CRM tools, such as SalesForce.com a plus
Proficiency in Microsoft Office programs

CRM Marketing Resume Examples & Samples

Manage day-to-day tasks including inventory, distribution, creative development and production management associated with various DPL Portfolio Marketing campaigns
Own the relationship with our email vendor and work with them to continually improve and optimize our numerous email campaigns
Manage tasks associated with customer retention strategy – work with Business Technology, Legal, Risk and other internal business partners to support the development and implementation of customer retention strategies and related initiatives
Ad Hoc targeted mailings
Collect customer feedback and develop trend analysis
Work with Analytics teams to build and track metrics as it relates to each campaign
Maintain, develop and communicate results via appropriate reporting (monthly tracking, portfolio/opportunity analysis, reports and presentations)
Support the development and implementation of new DPL portfolio opportunities
Bachelor’s Degree, in Marketing or related field
5+ years of related work experience and/or product/project management experience
Experience with email marketing, campaign management and creative development is preferred
Experience with customer communication and/or customer relationship management is a major plus
An aptitude for analytics and the ability to identify trends, gaps and opportunities and translate data into a relevant story
Self-motivated with a strong sense of ownership and able to work independently with little supervision in a fast-paced, consistently changing entrepreneurial environment
Proven ability to work collaboratively with internal and external business partners
Strong communication, inter-personal, and project management skills
Mastery of Excel and PowerPoint (Project and Access mastery a plus)

CRM Marketing Analyst Resume Examples & Samples

Four-year college degree, MBA preferred
2-4 years of equivalent marketing experience
Is knowledgeable about CRM trends and innovations and understands how to implement them to meet a specific objective
Demonstrated success working in a matrix environment
Proven ability to work on a cross-functional team

CRM Marketing Manager Resume Examples & Samples

Plan out and constantly optimize CRM marketing strategy for engaging with the different customer segments through email/direct mail/SMS/etc
Think through, and plan out the customer lifecycle journey’s automated touch-points
Prepare and run monthly business review of CRM results with creative and business groups
Monitor the competitive email (marketing) landscape
Work with the Director of CRM and Retention Marketing to develop programming calendars and project schedules
Support CRM team in executing email, SMS, and direct mail communications
Oversee daily email operations and strategy, coordinate with creative to ensure that emails are designed per the requirements & completed on time
Ensure that through our desired segmentation strategy, emails are being deployed to the correct customer groups at the correct frequency
Maintain email calendar, including changes to schedule. Ensure that email calendar aligns with broader integrated marketing calendar
Ensure that all lists are delivered on time and accurately
Compile creative briefs with design/strategy direction to be submitted to creative group
Deploy emails and monitor any deliverability issues, escalating to ESP deliverability team when necessary
Manage requests for custom email projects, helping to gather business requirements, defining the product set & operational processes, project managing the roll-out, develop documentation and helping to coordinate across teams the prioritization & maintenance of any issues
Log & monitor web development bugs affecting the email marketing program to ensure they are addressed in a timely manner
Build out and measure SMS marketing program through list growth initiatives and direct marketing actions
One direct report, a CRM coordinator who manages the execution of Direct Mail program and assists in strategy of Direct Mail program. Also, has significant project management responsibilities across an interdepartmental team
Hands-on experience with the Responsys or another enterprise level email platform
Understanding of segmentation strategy and customer lifecycle management
Thorough understanding of data structures and uses of data in direct marketing communications
Basic HTML. Basic SQL

CRM Marketing Specialist Resume Examples & Samples

Oversee all direct mail campaign creation/execution as part of the omni-channel communication strategy
Support execution of email contact calendar
Run all segmentation for direct mail and email campaigns
Run all reporting for direct mail programs
Optimize contact strategy with insights from reporting
Work with the Director of CRM and Retention Marketing to develop segmentation and contact strategy to support company initiatives
Support CRM team in executing direct mail, SMS, and email communications
Oversee daily direct mail operations, coordinate with creative, QA, and third party vendors to ensure that direct mailings are completed as per the requirements & deployed on time
Ensure that through our segmentation strategy, direct mailers are being deployed to the correct customer segments at the correct frequency
Plan and execute using test and control methodology, and report on incremental impact to the business from the direct mail program
Maintain direct mail calendar, including changes to schedule, as part of the wider omni-channel communications calendar
Ensure that all customer segment lists are delivered on time and accurately
Manage requests for custom direct mail and email projects, helping to gather business requirements, defining the product set & operational processes, project managing the roll-out, develop documentation and helping to coordinate across teams the prioritization & maintenance of any issues
Assist Director of CRM and Retention Marketing in designing and overseeing implementation of A/B and other tests
Provide ad-hoc analyses to support customer segment understanding and contact strategy
Assist with various projects for the website as needed
Does not have any direct supervisory responsibilities, but has significant project management responsibilities across an interdepartmental team
2-3 years CRM marketing experience, either at agency or client side
Hands-on experience working with an enterprise level CRM system
Exceptional organizational abilities

Representative, Crm-marketing Resume Examples & Samples

Plan and implement development and execution of email marketing campaigns to deliver against business goals
Develop and maintain strong partnerships with cross divisional stakeholders/partners to continually test and optimize programs to ensure business objective are consistently met
Work within the creative development process in alignment with campaign objectives including but not limited to development of project briefs, coordination of creative development, communication of creative concept with email designer, and securing all stakeholder feedback and approval
Develop email segmentation requirements and suppression rules for each email campaign; along with creating queries and data sets for each campaign as well
Work with email production and database team to ensure opt-out compliance and accordance to CAN-SPAM
Collaborate with CRM team to schedule emails and ensure maintaining timely execution of all UO & stakeholders programs while partnering with stakeholders on scheduling & prioritization
Manage the integrity of email deliverability including, contact frequency governance, vendor relationship, testing email content deliverability performance, in-box render testing, and troubleshooting deployment issues
Develop and document business rules for email campaigns including source systems, criteria, suppressions, tracking parameters, frequencies and timing
Acts as a subject matter expert for email marketing and ensure utilization of best practices that optimize deliverability and keeps up on the latest tools, trends and techniques in email marketing
Utilize key success metrics and result analysis to provide strategic recommendations for email campaign enhancements and optimization
Create data-driven recommendation for tests strategies that deliver against ROI targets while driving and optimizing key traffic metrics including CTR, open rates, effective rate, delivery rate and unsubscribe rates
Track year over year campaign performance to identify changes in trends and recommend adjustments to optimize
Maintain email campaign process documentation
2 to 5 years marketing experience with

Senior CRM Marketing Manager Resume Examples & Samples

Develop, execute & manage creative and data-driven, cross-channel marketing campaigns (Email, Push etc.) for both Tripadvisor Attractions & Viator
Own project management and cross-functional campaign development workflow with Analytics, Content/Copy, Merchandising and Design
Conduct regular, extensive A/B and MVT testing and run analyses to facilitate rapid testing & iterations
Conduct in-depth user data analyses that will directly impact strategy and the program roadmap
Support measurement & analysis of customer satisfaction and loyalty (NPS, user surveys, etc.) & facilitate cross-functional solutions with Product, Sales, and Customer Service to mitigate/eliminate blockers
Drive execution of new membership initiatives including Lead Generation / Capture & Referral program
Articulate and present data analyses and learnings effectively to the team and to key stakeholders
Own comprehensive daily, weekly, monthly reporting of all CRM KPIs & build the right dashboards to track and socialize performance
Support globalization and localization of lifecycle campaigns across all channels
5-7 years of relevant ecommerce marketing / CRM experience
Solid track record of successfully managing B2C email campaigns. Experience with top-tier ESP a big plus (Exact Target / SFMC, Responsys)
Exceptional project management and organization skills, with a keen eye for detail
Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.). Tableau experience a bonus
Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
Eye for user flow & visual design
Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively
Passion for CRM and user engagement
Undergraduate degree required

CRM Marketing Coordinator Resume Examples & Samples

2+ years in database driven marketing, CRM experience prefered
Bachelor degree in Marketing
Familiarity with key marketing metrics – comfortable leveraging data to drive business decisions
Knowledge of campaign testing strategies utilized in direct online channels (email, mobile notifications, social)
Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve
Detail oriented with the ability to multi-task in a fast paced environment
Strong interpersonal and strong communication skills
Team player and ability to work effectively with multiple cross-functional groups

CRM Marketing Manager Resume Examples & Samples

Lead marketing strategy, operations and optimization for Lifecycle programs and initiatives
Lead development of email marketing campaigns including planning, A/B testing, landing page development, deployment, reporting and optimization
Provide thought leadership to optimize and expand customer activation, retention, and reactivation programs
Make recommendations to management of strategies, roadmaps, and operating plans for e-mail channel
Work with design/creative teams to develop marketing creative that drive response
Track and report on performance of email campaigns and optimization initiatives to internal stakeholders
Identify and capitalize on opportunities to optimize customer experience that drive incremental revenue
Partner with engineering and operations teams to implement tech advancements and new strategies
Communicates clearly with business leadership and presents findings in the form of recommendations
5+ years in database driven marketing, CRM experience prefered
Bachelor degree in Marketing; Master degree in Marketing or MBA is a plus
Strategic program development and big picture thinking in consumer e-commerce merchandising
Familiarity with key marketing metrics – solid analytical expertise
Self-starter, highly flexible, ability to handle changing directions/priorities and roles as business needs evolve

CRM Marketing Analyst Resume Examples & Samples

Learn and understand a broad range of LivingSocial’s data resources and know how, when, and which to use
Produce meaningful marketing dashboards and deliver weekly/monthly/quarterly performance reports with actionable insight and output scenarios
Propose testing strategies to further optimize marketing programs across push marketing channels
Analyze impact of marketing programs on revenue and retention rate
Perform ad-hoc deep-dive customer & campaign analyses including engagement, purchase behavior, email marketing, offline marketing, display ad retargeting, and any other channels
Support and assist marketing managers with segmentation and campaign reporting where needed. Investigate & resolve data issues encountered by the team
Participate in strategic & tactical planning discussions
BA/BS in a quantitative field such as Mathematics, Statistics, Engineering, Computer Science, Economics, or Business
1+ years experience as an Analyst or similar- experience in data mining and statistical analyses
Excellent Microsoft Office skills, including a strong working knowledge of Excel
Able to source, work with, and combine disparate data sets to answer business questions
Problem solving ability, task prioritization, and follow-up skills
Comfortable with a fast-paced, always-on, start-up environment
Required: SQL experience

CRM Marketing Executive Resume Examples & Samples

Experience with email marketing and digital marketing campaign delivery, as well as segmentation and test and learn approach, preferably within the telco industry. This role is great for someone who is keen on email marketing and has experience working with other marketing channels
Commercial understanding – ability to identify and demonstrate opportunities for customer experience / journey improvements and commercial impacts
Good analytical eye – able to pull together marketing reports and identify KPI trends. Comfortable with using Excel for reporting
Strong work-ethic, ability to manage multiple work-flows and prioritise
Must be extremely detail-oriented, deadline driven, and able to multi-task
Can work independently in a structured manner, and can be trusted to work independently while keeping key stakeholders up to date
Ability to think clearly and calmly when faced with issues or conflicting priorities
Reliable with a flexible attitude and ability to cope well with the demands of a rapidly growing company
A genuine desire to change the way things are done and put customers first

CRM Marketing Analyst Resume Examples & Samples

Leverage data on CRM and provide analysis and reporting to meet a variety of business needs, across industry group leadership, business unit heads and key account management
Take a lead in managing data integrity on CRM, enhancing data quality of the firm’s contacts and making recommendations on improved processes to embed discipline on data quality
Be an advocate for CRM system improvements & processes to reach target audiences and assist with delivery of new functionality. Contribute to the design, testing and reporting of enhancements. Able to proactively identify ways in which to deliver quality improvements and efficiency in relation to marketing data, solutions and processes
Drive effective campaign targeting, enable KPI metrics, and provide intelligence on account performance, objectives and targets
Provide data/MIS support on contact management, pipeline management, key account management and marketing campaign management
Provide analysis and intelligence of email marketing campaigns and engagement levels by target audience and defined user groups
Identify target audiences through internal and external market research. Research the market place for specific project data on targeting, competitors and other bespoke requirements to support particular projects
When required support or project manage marketing initiatives which drive relationship building opportunities with key target audiences. Such initiatives may include events, surveys, email marketing

CRM Marketing Strategist Resume Examples & Samples

2+ years of CRM marketing strategy experience within direct mail or email channels
Experience in conceptualizing, designing, and delivering multichannel marketing programs (direct mail, email, digital) that produce optimal ROI
Contact strategy experience within customer marketing lifecycle (acquisition, retention, loyalty, and reactivation)
Data analysis within Excel is a must

CRM Marketing Specialist Resume Examples & Samples

Serve as the primary point of contact for all CRM and Field One related questions for the sales, finance and operations team
Conduct scheduled and unscheduled training sessions in-person / remote for the Global Engine Services Group - Dallas Airmotive & H+S Aviation sales and service team and work in conjunction with BBA Flight Support all BBA North America divisions, as well as follow-up and status reports based on meetings/training sessions
Ensure data accuracy across all entities of the CRM system
Provide an interface with the internal sales team and CRM vendor to add increased functionality and benefits to the CRM system
Utilize the CRM system proactively to identify and develop future requirements and system implementations
Develop and provide metrics, and data in support of the sales managers and territorial directors performance by region as reported in CRM
Aid in the establishment of the Marketing Automation Module of CRM within the sales and marketing organization
Execute targeted email campaigns in conjunction with GES Marketing and track marketing performance metrics within CRM
Interact with BBA divisional operating units and Vendors
Ability to take CRM data and marketing analytics to communicate trends and customer/prospect behaviors in presentations and reports

CRM Marketing Automation Specialist Resume Examples & Samples

Define, develop and create SFDC Reporting & Dashboards in support of marketing team members’ projects to measure and report on the success of their programs
Lead and streamline the formal testing and QA process for Marketo web forms, focusing on maintaining our SLA with internal stakeholders and delivering a great customer experience
Manage overall Demand Generation Requests to load lead and prospect lists within established SLA
Uphold the highest standards for data quality by developing impactful data normalization, standardization and quality control programs that raise the bar for the organization
Collaborate with development team to enhancing and troubleshooting data deduplication process to deliver the best possible prospect and contact data to the AWS sales organization
Lead projects to extend the functionality and feature set within SFDC as appropriate in partnership with the SFDC Program Manager
Bachelor’s degree in Marketing, Communications, Computer Science or related field
1-2 years of experience with CRM systems; Salesforce.com is preferable
1-2 years of experience with Marketing Automation systems; Marketo or Eloqua are preferred
Experience managing projects of varying complexity; time management and project management are critical skills
3+ years of experience with CRM systems; Salesforce.com is preferable
3+ years of experience with Marketing Automation systems; Marketo or Eloqua are preferred

CRM Marketing Analyst Resume Examples & Samples

Partner with CRM managers and business partners to identify and execute testing and measurement of CRM campaigns
Coding and execution of direct mail and email campaigns utilizing Sleep Number toolsets including Siebel CRM, SAS and OBIEE
Aggregate and present findings/testing results to CRM and business partners
Analyze and assess interactions of Email/Mail streams to maximize profitability
Build, modify and generate recurring reports to support Marketing and Sales organizations
Perform ad-hoc analyses, as needed. Common analyses include: leads, conversion, sales, referrals, product performance, and email performance
Bachelor’s Degree required, ideally in a quantitative field
2+ years of quantitative experience
Quantitative skills: Strong skills in SAS programming, data summarization
Able to manage multiple priorities and work independently in a fast-paced environment
Client support skills: Excellent written and oral communication skills
Analytical software skills: SAS Enterprise Guide or SAS 9.4, Siebel CRM, familiarity with OBIEE a plus
Advanced proficiency with Microsoft Office Applications, particularly Excel

CRM Marketing Manager Resume Examples & Samples

Work as the expert within Vail Resorts to implement all multichannel marketing campaigns (email, DM, mobile) for Vail Resorts Retail & Rental stores
Effectively create and interpret campaign results distilling this knowledge into solutions that improve enterprise wide marketing campaign performance
Provide specialized expertise for the marketing discipline across acquisition, retention, churn management, deliverability, and CAN-SPAM compliance
Develop/create HTML email templates, recommending template enhancements or changes as needed. Plan and execute email tests, report results and make recommendations for improvements based on those results
Perform customer list querying and compilation, ad hoc analysis, and data capture initiatives
Work with external and internal creative resources to develop effective designs for all marketing communications and supporting digital experiences
Manage and optimize the design, content, layout, customer segmentation and messaging strategies of marketing communications
Manage the direct, email, and mobile campaign development and QA process including proofing list pulls and creative

CRM Marketing Manager Resume Examples & Samples

Direct the design, customer segmentation, messaging, analytics and test-and-learn strategies for all email marketing communications
Drive strategy, assisting development and execution of outbound email campaigns that are aligned with overall merchandising strategy and continually working to improve performance metrics and deepen customer relationships
Support a strategic customer contact strategy that is focused on key customer segments and designed to enhance customer lifetime value and encourage retention
Utilize aggressive testing to maximize campaign performance and isolated campaign-driver effectiveness
Serve as a key partner in the development and integration of CRM into marketing capabilities, leveraging data to develop new messaging strategies, foster new ideas, cultivate concepts and create actionable next steps for implementation
Continually research and seek out more effective processes to improve overall programs and be able to effectively drive new initiatives successfully and efficiently through to conclusion
Work with on-staff operations experts and third party vendors to identify and troubleshoot problems, and identify and execute against enhancement opportunities
Forecast annual goals for revenue and customer response rates, and meet the goals, taking corrective actions as necessary
Lead monthly and seasonal analysis and review of all owned email results and programs
Responsible for assembly, creation and delivery of campaign briefs, including all specific links and offers necessary for the creative development
Manage special email requests for internal clients and coordinate timeline and deliverables
Knowledge of best practices for database and email marketing ¿ email distribution, dynamic content, A/B testing methodologies, deliverability, performance metrics, CAN-SPAM laws, list segmentation, and database hygiene
Experience leading the development, testing and implementation of automated and event triggered email programs
Unique balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on, while being able to stay ¿above the fray¿ to ensure goals are being hit
Highly data driven. However, you are comfortable in an environment where objective and subjective measure of success both carry weight
Understand CRM systems/strategies and be able to translate this knowledge into solutions that increase our ability to dynamically personalize customer communications
Strong technical skills including HTML, in-depth understanding of email and various ESPs, and database marketing infrastructures & technologies
Must be proactive, and have the ability to work independently/efficiently and to thrive in a fast paced environment, as well as the ability to work collaboratively with cross-functional teams
Strong understanding of Internet-based consumer behavior
Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting
Google Analytics and/or other web analytics experience is a plus
Excellent problem-solving and decision-making skills
Proficient with Microsoft Excel, Word, and PowerPoint
Bachelor’s degree in Marketing or Quantitative field such as economics, finance, statistics, or business. MBA a plus
Three to five years¿ experience in email marketing or online communications, international experience/knowledge preferred

Junior CRM & Marketing Technology Specialist Resume Examples & Samples

Collaborate with clients to fully understand business needs and develop strategies for utilizing CRM and marketing technology to fulfill those needs
Configure CRM and digital marketing applications to best match client needs
Train clients on effective use of CRM and marketing technology applications
Assist clients in analyzing and interpreting results of marketing campaigns
Serve as project manager for CRM and marketing technology projects, including helping develop budgets, staffing plans and timelines
At least 1-2 years of experience in configuring and administering CRM databases, preferably on the Salesforce.com platform
At least 1-2 years of experience in managing data (preferably contact-based data), including cleaning and standardizing data, de-duplicating records, importing data into CRM or other database applications
At least 1-2 years of experience in managing email marketing campaigns or other digital marketing efforts using a marketing technology platform such as Salesforce Marketing Cloud
A strong desire to write detailed documentation for database and marketing technology configurations
An eagerness to support clients with varying levels of expertise and sophistication for CRM and marketing technology
Experience managing email communications for marketing purposes, including analysis of results and strategy development
Working knowledge of HTML and inline CSS, especially in the context of creating email marketing campaigns
Salesforce Administrator certification is preferred but not required
Certification with a major email marketing platform (e.g., Salesforce Marketing Cloud, Adobe) is a plus
Familiarity with SQL and/or Apex are a plus
Experience in a fast-paced, deadline-oriented environment juggling multiple deliverables with multiple stakeholders; agency experience is a plus

CRM Marketing Campaign Specialist Resume Examples & Samples

Managing a global database of over 12 million users
Owning the campaign process from end to end for both email and mobile, including building schedule for each campaign, determining audience, briefing creative teams, building campaigns within marketing tools and reporting and optimizing based on results
Managing a campaign & lifecycle marketing program deployment roadmap
Implementing & ensuring adherence to Email, Mobile and CRM Marketing Best Practices
Working with analysts to ensure campaign and program tracking , reporting & optimization
3+ years executing/managing email and mobile marketing campaigns, preferably with a digital or direct response agency, an ESP or a B2C entertainment or technology company
Experience with marketing automation/journey building tools and mobile platforms, preferably Salesforce Marketing Cloud and Localytics
Experience setting behavior-based lifecycle CRM programs
Analytical thinker with a firm understanding of email testing/optimization
Strong interpersonal, multi-tasking and problem-solving skills
Super strong attention to details, superior organizational skills
Ability to embrace and learn new technologies and systems
Understanding of effective email and mobile design, messaging, usability, and best practices
Strength in marketing analytics and metrics
Familiarity with email design and coding concepts (HTML, CSS, Dreamweaver, etc.)
Familiarity with marketing analytics tools such as Doubleclick, Omniture, Tableau, Google Analytics is a plus

CRM Marketing Manager Resume Examples & Samples

In partnership with APAC and Global, drive the planning and implementation of a world-class CRM platform and program in Australia
Define/refine segmentation and testing strategies both within and across multiple digital engagement channels to ensure customer database is segmented effectively for targeted marketing activities to optimize marketing spend and maximize consumer revenue
Create automated triggers based on customer purchase behaviours, as well as content for a user-friendly marketing learning agenda that is aligned to the needs of the business, the end user, and brand
In partnership with Customer Experience Manager, develop Customer Journey Mapping analysing touch points with the organization and maximizing loyalty opportunities
Define a holistic set of marketing metrics for Australia that allows for measurement and optimization at each stage along the path-to-purchase, in partnership with APAC. Report on these metrics through dashboard creation and internal communication of results and insights, and continuously optimize CRM program from these results and insights
Work with business and technology stakeholders, service providers and agencies to gather functional and technical requirements and optimize day-to-day operations; ensure data meets functional requirements, system compliance and interface specifications working closely with corporate IT
Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards
Additional Consumer Marketing duties as needed; we are a quickly evolving company with a small and efficient team so be ready to pitch in wherever needed
Post-graduate or tertiary qualifications for Marketing Management, Quantitative Methods, Econometrics, Economics or Decision Sciences from a reputable university
AGILE training with SCRUM/Kanban exposure
Knowledge of Salesforce.com, Marketing Cloud, Synthesio (analytics), MS Dynamics and the Adobe suite is advantageous
Exposure to digital media, social and on and offsite analytics
Working knowledge of buyer behavior, path to purchase or decision science models
Experience in Medical Devices industry and/or working across markets would be an added advantage
Strategic, organized, detail-oriented, and results-oriented, with the ability to work in a fast-paced and dynamic environment

CRM Marketing Specialist Resume Examples & Samples

Implement lifecycle programs and marketing automation initiatives to increase engagement and add operational efficiencies
Collaborate with agency partners and support CRM manager in planning and executing CRM strategies
Document business rules and processes associated with the CRM platform and maintain documentation as needed
Assists with additional projects and performs other duties as assigned
Two or more years of marketing experience
Previous experience in Loyalty program and direct marketing B-to-B and B-to-C, retail and/or multi-channel marketing industry preferred
Elementary knowledge of HTML is a plus
LI-MV1

CRM Marketing Campaign Specialist Resume Examples & Samples

Assist in development of our CRM Campaigns (Consumers and Physicians) to acquire, retain and maximize value
Coordinate the testing, deployment, and optimization of CRM campaigns
Develop ad-hoc reports as requested by user groups or stakeholders
Admin duties as needed
Experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity required
Previous experience with Adobe Campaign Manager a plus

CRM Marketing Manager Resume Examples & Samples

Use in-depth marketing industry knowledge, gather primary and secondary customer insights, collect database findings, and gain a deep understanding of internal business goals to develop impactful contact strategy, email content, landing pages, direct mail pieces, segmentation schemes, and email preferences while maintaining industry best practices including browser/client compatibility, appearance of subject lines, use of images, postal regulations, etc
Strong understanding of B2C Direct Marketing strategy & tactics, preferably in e-mail marketing for a retail, hospitality, or ski company
Experience working with email marketing tools – ExactTarget experience a plus
Experience querying customer data to generate marketing lists for customer communication either within ESP or via customer database – Aptos/Epicor experience a plus
Track record of developing data-driven multi-channel campaigns resulting in solid business results is necessary, including compiling and formulating analytical assessments
Has built and executed direct mail and email campaigns
Provide day to day operational and technical support for CRM system (Aptos/Epicor) including researching data issues, managing opt out lists, promotion set-up and day to day maintenance of CRM system
Experience working at both a corporate and retail/resort location preferred
Ability to work independently with minimal guidance
Has led campaigns that cover multiple time periods and multiple locations

CRM Marketing Analyst Resume Examples & Samples

Maintain the Loyalty program calendar and liaise with cross functional teams (Creative, Email, Planning) to ensure Loyalty promotions, messages, and events are executed in a timely fashion
Own regular performance reporting for the Loyalty program and support ad-hoc data requests
Support ongoing improvement and roadmap planning for the Loyalty program
Partner with the technology team to develop an improved process for marketing via push notification
Own regular performance reporting for the push notification channel and support ad-hoc data requests
Support package inserts, direct mail, and other direct to consumer print marketing initiatives by partnering with the internal creative team on content and layout and an external mail house on printing and delivery
Own performance analysis on package inserts, direct mail, and other direct to consumer print marketing initiatives
Design and build automated CRM dashboards to drive awareness and familiarity of key metrics
Provide customer insights for regularly scheduled business reviews and as-needed requests
Utilize customer insights to suggest targeted retention marketing and lifecycle programs and work cross-functionally to support execution for approved programs
Develop competitive intelligence insights for direct to consumer initiatives
2+ years of work experience in customer marketing, direct mail, Loyalty, or other related field
Technical and systems savvy; Comfortable working in CRM tools and analytics environments (e.g. BI, Oracle, SAP, SPSS, SAS)
Advanced Excel and data modeling experience to glean insights/patterns from data sets
Strong interpersonal, partnership and management skills
Superb project management skills including excellent multi-tasking, prioritization and organization skills
Bachelor's degree with strong academic performance in a quantitative field such as Marketing, Finance, Statistics or Economics
Prior experience in Customer Analytics, E-commerce/Mobile
Ability to write queries across large volumes of data and/or basic understanding of SQL concepts
Experience with SPSS
Hands-on, "get-it-done," results-driven mentality
Understanding of Internet-based consumer behavior and direct-marketing principles including AB test design and analytics
Comfortable with ambiguity and creating processes to drive progress

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