CRM Manager Resume Samples

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A Kertzmann

Asia

Kertzmann

689 Anastacio Green

New York

+1 (555) 683 4987

689 Anastacio Green

New York

Phone

p +1 (555) 683 4987

Experience Experience

San Francisco, CA

CRM Manager

San Francisco, CA

Shields, Cummerata and Mitchell

San Francisco, CA

CRM Manager

Work with senior practice management staff to identify and map work processes in each functional area and determine the most effective method to manage data
List management of all customer data within databases to include opt-out management, hard bounce management, and new subscriber uploads
Work with the On line Marketing Manager to develop CRM Social media activity across the 3 brands
Provide future sales/business development opportunities based on insights from program performance
Effectively create and interpret campaign results distilling this knowledge into solutions that improve enterprise wide marketing campaign performance
Providing leadership and support, as coach and mentor; actively assist in planning and participating in team development
Work with the On Line Marketing Manager to create an overall DDI plan including the 3 brands for the e mails with Disney UK

Los Angeles, CA

Digital Marketing & Crm Manager

Los Angeles, CA

Littel, Botsford and Runte

Los Angeles, CA

Digital Marketing & Crm Manager

Collaboration with internal and external parties to develop and execute end-to-end digital campaigns
Work with the merchandising team to develop an email calendar that will support key merchandise strategies
Work with Head of Marketing to develop email strategies incorporating segmentation, personalization and targeting
Manage email campaigns in email service provider platform, including setup, testing, deployment, and reporting
Managing web layout & framework including developments
Working with the Content Editor to manage the editorial calendar and optimizing all copy for search
Working closely with Graphic Designer on all web updates and digital marketing campaigns

present

Chicago, IL

Senior CRM Manager

Chicago, IL

Nicolas, Cremin and Mitchell

present

Chicago, IL

Senior CRM Manager

present

Hire & develop a team of highly effective lifecycle marketers to launch and optimize lifecycle programs that engage hundreds of millions of users across the globe
Lead the strategy, development, and execution of omni-channel Loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, personalization, and promotional strategies
Support other business areas with their communications to the registered user and subscriber base, particularly acquisition. Collaborate with other departments to bring business efficiencies and deliver to targets
Provide functional and process leadership and support for Nuance's business groups, and the applications they use on the SFDC platform, including core SFDC Sales, Service, Communities, Apttus Contract Management, and Apttus Quoting
Driving and improving DTC communication and programs on a global level, focusing on retail and eCom. In line with the global adidas Strategy, and in collaboration with eCom, Retail and Brand, define annual omni-channel initiatives across all categories and sales channels
Manage and continually optimize the creation and execution of all strategic and tactical elements of a portfolio of database marketing campaigns, including setting creative direction for in-house and external Creative teams, e.g., campaign objectives, messaging, and potential templates
Develop and manage the FT’s subscriber engagement strategy to increase RFV (digital engagement score) and engagement with the print product, and ultimately increase lifetime value

Education Education

Bachelor’s Degree in Business

Drexel University

Bachelor’s Degree in Business

Skills Skills

Ability to meet deadlines without compromising accuracy, excellent product quality and attention to detail
Highly personable with the ability to engage and coach multiple stakeholders
Able to solve problems effectively – able to look for alternative solutions when challenged & able to communicate new methods to others
Highly motivated, detail-oriented with ability to multi-task in a fast paced environment
Excellent visual awareness as well as good copywriting /editing skills and SEO optimization knowledge
Excellent organisation and prioritisation skills – able to work effectively to deadlines, to manage ad-hoc projects that arise
Solid experience in supporting growth of a performance-driven business proven by solid results
E-shop management, experience in online sales as well as SDA industry knowledge are desirable
Good CRM production knowledge (artwork processes, printing, data, online)
Authority to lead team and influence senior stakeholders while understanding the detail of the delivery and being able to execute in a small team

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CRM Manager Resume Examples & Samples

Define segmentation strategy and target state client experience for each segment that maximizes customer lifetime value
Identify technology, marketing and processes necessary to deliver target state experience
Develop sequenced roadmap and business plan to take the business from current to target state
Analyze and identify technical areas of improvement within existing applications
Develop business requirements and review technical design documents and technical specifications
Collaborate with business partners, consultants, architects, designers and engineers to create cohesive end-to-end solutions
Ensure appropriate testing strategies are in place for the feature areas, which effectively reveal quality issues and prevent duplicate work
Identify new and relevant technologies and processes that increase conversion and revenue
Design and implement dynamic measurement framework capable of evaluating pilots and optimizing the marketing mix
Marketing automation, CRM and analytics experience required
Working knowledge of marketing, media and customer segmentation strategy
Desire to work in a fast paced environment
Ability to communicate written and verbally
Undergraduate degree
5-10 years of relevant work experience
Database marketing
Experience Design & Creation
Marketing technology
Channel optimization
Marketing analytics
MBA or advanced degree preferred

CRM Manager Resume Examples & Samples

Development of CRM expertise and discipline across all three brands leveraging internal best practices (DLP, WDW, DCL) as well as TWDC UK and working to create foundational platform for portfolio CRM opportunities
Develop, plan and implement CRM activity to meet the short and long term needs of the business for DLP, WDW and DCL
Ensure flawless execution of campaigns and synchronized / timely campaign communication across all CRM marketing disciplines
Responsible for achieving the database recruitment targets
Management of lead generating, conversion and relationship building programmes for all 3 LOBs
Responsible for relationships with UK CRM agencies
Work with the WDW, DCL & the Walt Disney Company in the UK to manage all data feeds & the DDI database
Work with the Head of Marketing Services to develop the UK CRM strategy, working with the Paris CRM team as required
Partnering closely with the CRM marketing disciplines in Paris and discipline experts in WDW and DCL
Work with the On Line Marketing Manager to create an overall DDI plan including the 3 brands for the e mails with Disney UK
Responsible for ensuring all CRM activities are tracked with relevant reports and have a full review document for each campaign (to be input into overall campaign reviews) and development of these into key insights / actions to be fed into the AOP
Manage CD brochure fulfilment and planning tools for all 3 brands
Work with the On line Marketing Manager to develop CRM Social media activity across the 3 brands
Budget management of CRM marketing budgets across all three brands (Paris is still held in DLP so this is influencing how the budget is spent)
Large matrix organisation experience preferable
Substantial marketing experience in a major multi-national marketing environment
Demonstrated strategic and tactical skills related to implementation of marketing and sales plans and recommending resources necessary for success
Exceptional organizational, project management and communication skills to balance marketing programs across three brands for optimal execution and success
Proven experience in the development of expertise across CRM disciplines setting best practice standards for industry and organization
Proven ability to influence throughout all levels of a highly matrix organization
Experience in consumer direct marketing

CRM Manager, Digital Marketing Resume Examples & Samples

Manage ongoing targeted messages based on fan profiles
Increase purchase intent and direct transactions of media, merchandise and publishing
Ensures all CRM communications are on-brand, consistent in terms of style, quality, and tone of voice
Coordinates efficient and effective working relationships with internal teams, cross-divisional partners, and external vendors
Supports an editorial calendar that effectively communicates all CRM scheduling, logistics, and execution activities to stakeholders
Establishes workflows for requesting, creating, editing, and CRM content and communications
Gathers data, interprets analytics, and makes recommendations based on the results; establishes reporting/dashboards
3+ years of experience as a CRM/direct to consumer specialist
Experience with creating fan engaging messaging for different target demographics required
Deep understanding of data warehouse, campaign management and analytics
Agency management experience required
Analytical and quantitative skills; comfort with data
Proven editorial skills, demonstrating a strong and creative command of the English language
Excellent communication skills, both written and verbal. Proven track-record in communicating with all levels of staff, internal divisions and external clients
Strong interpersonal skills, maturity and excellent judgment
Proven track-record of managing own workflow to meet tight deadlines while handling high volume of work with a great attention to detail-specific information
Ability to work under pressure while maintaining a positive and productive demeanor
Must be able to maintain project confidentiality
Needs to be continually learning the latest platforms, technology tools, and marketing solutions
Proficiency with MS Word, Excel, and Powerpoint required. Business analysis and reporting software knowledge preferred
Knowledge of comics and/or DC characters a plus
Ability to travel (domestically) approximately 10%

CRM Manager Resume Examples & Samples

Creating, planning and managing CRM programs and campaigns
Running segmentation and actionable data analysis
Measuring and reporting in a comprehensive and timely manner on all customers’ initiatives
Evaluating effectiveness, recommending improvements and reducing costs in partnership with the Retail and Marketing teams to maximize client engagement and brand loyalty to drive sales
To reach to existing clients to drive traffic, sales, and new business
Analyze data in order to develop clients’ segmentation
Select clients' lists for stores and corporate HQ to create targeted marketing campaigns
Liaise with Retail//Marketing to implement client contact programs across all channels, including digital, based on segmentation
Partner with regions to determine roll-out plans for their markets, versioning programs as needed based on market requirements and nuances
Communicate plans regarding client experiences tracking; new, lost and regained clients to both Retail store staff and top management
Continuously innovate programs by monitoring market & consumer trends across different regions and investigating best customer engagement practices from luxury and other companies excelling in amazing customer experiences
Monitor and measure performance and effectiveness of all CRM programs
Create and ad hoc client analysis
Managing market research efforts and customer analytics insights by partnering with third party for application to CRM program constructs and enhancements
Manage direct to consumer annual budget, including estimates and invoice maintenance

Crm Manager, Sales Operations Resume Examples & Samples

Business lead and support for Salesforce.com and all CRM, proposal and contract tools for local sales, corporate and marketing teams
Provide ad hoc reporting for sales and management through Salesfroce.com. Define and communicate best practices for reports, views, dashboards and business analytics
Create SOPs for sales and sales support functions and utilize technology and automations to minimize non-sales activity in the field
2-3 years minimum related experience – preferably in Media sales or CRM
Demonstrated expertise with Salesforce.com required
Expertise in implementing and integrating SalesForce.com applications
Salesforce.com Certified Administrator license a plus
Experience in Media sales or B2B sales process a plus
Highly motivated, detail-oriented with ability to multi-task in a fast paced environment
Ability to work independently and to work in a team environment
BA/BS related degree

CRM Manager Resume Examples & Samples

Responsible for all facets of CRM: analysis, list pulling, data compliancy at retail, and reporting
Provide comprehensive post mortem reports that encompass both ecommerce and retail results for each promotion – that includes performance and GIMROI analysis
Coordinate the flow of data across internal and external partners to ensure that campaigns are effective, on strategy and delivered on time, within budget and include a measurable ROI
Partner with Retail Store Managers to identify relevant customer behaviors to initiate and generate targeted client lists to be used for effective clienteling purposes
Create and implement best practices for store CRM data collection
Set up promotions in CRM – creating promo-codes, target lists and generating report recap. Maintain system of assigning and tracking codes for accurate reporting
Maintenance of database: update database with ecommerce, mail scrubbing, updating of list, reconciling duplications, assigning stores and associates
Create store client list and master list summary. Cross reference with ecommerce to identify cross over customers, insights and patterns
Requires 3+ years of CRM/direct marketing experience in a multi-channel environment
Working knowledge of Epicor or other POS reporting systems
Understanding of customer data structure and direct marketing campaign design, testing and reporting
Strong organizational skills with attention to detail and accuracy of data
Experience leveraging segmentation strategies to grow the business to include acquisition, customer growth and retention strategies

CRM Manager Resume Examples & Samples

Responsible for the planning, scheduling, development and deployment of all email campaigns – including copywriting for emails
List management of all customer data within databases to include opt-out management, hard bounce management, and new subscriber uploads
Develop comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
Coordinate message content and deployment with Golf Channel Academy coaches, Golf Channel, and GolfNow
Perform quality assurance checks for all email launches
Develop marketing plans to grow database, increase response rates, and engagement
Must have ability to work flexible hours

CRM Manager Resume Examples & Samples

B.A./B.S is required; preferred in a computer, business, or public policy –related discipline
1-2 years of progressive experience working with CRM database(s)
1 year administering a CRM database
Working knowledge of iMIS
Experience with Salesforce is strongly preferred
Additional use of Access, Outlook, Word and general database applications
Strong analytical skills are emphasized
Ability to work closely and cooperatively with a range of individuals with diverse interests, backgrounds, dispositions, and staff levels
Ability to manage competing priorities and operate in a fast-paced environment
Must possess strong communication skills including the ability to effectively present information and respond to questions from staff
Must be responsive to user needs and inquires
Must be able to exercise autonomy in the position, as well as serve as a team player

CRM Manager Resume Examples & Samples

Analyze customer and purchase behavior data across all distribution channels
Focus on distribution channels to increase conversions and ROI based on customer segmentation strategies
Track outcomes and results and report successes for any performance based initiatives within the CRM team
Use qualitative and quantitative consumer insights to develop strategies for email, push notifications, and consumer insights
Work with Director of Email Marketing to execute strategies via the CRM tool using ExactTarget
Develop an in-depth understanding of current business policies/procedures and operations while determining optimal program execution methods
Broadly communicate metrics and explain performance drivers to the leadership team
Communicate CRM KPIs to the business leadership team and effectively provide daily/week/monthly status on demand based metrics via CRM channels
Work with technology, product, analytics, and sales team to provide insights on demand metrics and contribute to enhance technologies to better collect consumer data across all brands and distribution channels
Work closely with the sales team to measure local marketing campaigns and efforts to increase ROI and demand data
Experience in working in a high intensity sales environment
Understanding of Revenue Management and concepts of supply & demand
Excellent communication, interpersonal, organization, and time-management skills
Strong analytic capabilities required, both quantitative and qualitative
Skill managing both the big picture and fine details
Bachelor’s degree required, MBA preferred or in progress
Proven data analysis experience, and familiarity with marketing tools such as Google Analytics and Omniture
Ability to meet deadlines and track project status
Proficiency with Excel is a must
Passionate about performance based marketing, ecommerce, and data analysis

Digital Marketing & Crm Manager Resume Examples & Samples

Collaboration with internal and external parties to develop and execute end-to-end digital campaigns
Creation and deployment of Journey Builder for the Salesforce Marketing Cloud
Requirements gathering, solutions design and scoping and delivery of platforms
Creation and implementation of the digital strategy to increase customer acquisition, conversion and retention of customers
Bringing creative and innovative digital marketing strategies which will deliver a superior customer experience across all sales channels, while optimising operational efficiencies
Liaising with media and creative agencies
Strong analytical focus and be competent with tools as a Google Analytics and Adore SiteCatalyst
Ensuring all advertising and marketing activity is compliant with Brand and legal/compliance; and
Day-to-day management of the Digital Marketing and CRM coordinators

CRM Manager, NY Resume Examples & Samples

Accountable for all facets of CRM: analysis, list definition, data compliancy, and reporting
Respond with insights and answers to key business questions regarding customers, sales, GM, growth of our database and other critical topics
Create and implement best practices for CRM data collection across DTC
Monitor the integrity and accuracy of captured customer data, to include communication with retail operations, regarding customer capture, review and update of customer records to ensure NCOA compliance and identification and consolidation of duplicate records within CRM
Coordinate the set-up of promotions in CRM – creating promo-codes, target lists and generating report recap. Maintain system of assigning and tracking codes for accurate reporting
Oversee the maintenance of database from a business perspective
Define store client list and master list summary. Cross reference with ecommerce to identify cross over customers, insights and patterns
Work with the IT Business Intelligence Team to ensure the timely and accurate pulling of lists/reports to support DTC initiatives
Work with the IT Business Intelligence Team to develop and evolve the CRM database to meet changing business and regulatory needs
Work with legal team to ensure that we remain in compliance with regulatory requirements across all CRM related activities
Strong communication skills, verbal and written, ability to make complex analytics into simple answers and ability to communicate at the executive level
Solid understanding of the financial assessment of ROI

Associate E Crm Manager Resume Examples & Samples

Manage, optimize, and extend Blizzard Entertainment’s CRM programs
Coordinate and communicate with web teams on content-creation, testing, and validation
Set-up campaign results reporting, KPIs and analysis on optimizing campaign performance
Identify new areas of campaign revenue and optimize existing sources
Help define and maintain CRM software filters, rules, and conditions
Participate in CRM software improvements, integration with web platforms, and new development opportunities
Participate in consumer insight, surveys, and specific consumer data analytics (customer segmentation, satisfaction measurement, etc.)
Coordinate with customer support in developing joint programs and initiatives

CRM Manager Resume Examples & Samples

Manage and own the yearly CRM marketing campaign calendar and lead team in executing campaigns as per schedule and across all customer channels including e-mail, catalog, app & beacon marketing
Support CRM Director in development and execution of CRM marketing strategy for the company, based on customer behavior, analytics/insights and financial/merchandise plans/goals
Lead a team of three associates to ensure strategies are properly executed on a daily basis
Ensure that test/learn scenarios are set up and properly executed to provide the best learning opportunities which can be leveraged to further optimize marketing programs
Work with internal cross-functional team to manage deadlines for campaign design, email production, and omni-channel execution
Represent the CRM Marketing Strategy team across cross-functional meetings and identify relevant Targeted Campaign opportunities for the business
Partner with Analytics team to develop appropriate customer segments based on campaign objectives and design periodic campaign measurement metrics for post campaign analysis
Align with loyalty and UX teams to continue enhancement of both the Urban On engagement program and the Urban Outfitters App
Work with IT to define requirements for system improvements/enhancements and to support the day-to-day maintenance and development of the CRM database
A minimum of 5 years of Marketing and CRM experience in a multi-channel or online retail environment

Senior Crm Manager Cmo Division Resume Examples & Samples

Work closely with the appointed group-wide CRM Agency to help L’Oreal UKI become CRM best practice in the industry
Influence integration of interactive and CRM strategies with other departments (Marketing, Sales, Merchandising, PR…) across all divisions
Design CRM business plans to recruit and build long-term relationships with identified high-value consumers
Identify opportunities to profile & segment the database and generate actionable business-driving programmes
Set clear KPIs to measure and optimise ROI of campaigns and actions implemented
Successful development of the existing on & offline CRM programmes for the divisions
Ensure compliance of CRM and Digital activity with local legislation and data protection
Provide relevant training for key stakeholders. Be the go to point for knowledge regarding web analytics and performance measurement
Awareness/experience of new media planning, buying, evaluation & integration
Extensive knowledge of web, CRM campaigning and database management. Good SEM & SEO understanding
Solid experience in supporting growth of a performance-driven business (eg: eCommerce)
Excellent visual awareness as well as good copywriting /editing skills
Understanding of IT systems integration to ensure an organic growth of the L’Oreal digital ecosystem
To liaise with various parties effectively and appropriately whilst also working autonomously

Associate CRM Manager, International Markets Resume Examples & Samples

Builds strong relationships with regional marketing teams so that they fully understand and execute Michael Kors customer marketing programs. Specific tasks include leading quarterly calls with marketing partners and developing best-practices for customer marketing programs tailored to region’s level of sophistication
Ensures global customer marketing strategies are translated into effective local programs. Specific tasks include developing program timelines, presentations and tracking as well as determining which programs can be optimally executed
Provides analysis/guidance on marketing initiative performance against set Key Performance Indicators
Builds competitive Intelligence, identifying competitor activity and key global trends; makes recommendations for local marketing programs
Partners with global teams to understand local CRM technology; leads systems integration to create unified customer database
Works with corporate Retail, Creative Services, IT and Legal teams along with local teams to execute programs
Works with local 3rd party companies to develop customer acquisition and retention programs
Manages development of and global CRM budget; tracks invoices and spending; prepares audits as necessary
Bachelor’s degree: marketing, business, economics
4+ years analytical experience with focus on international businesses
Experience with customer analytics, consumer insights within retail, finance or technology preferred
Ability to communicate with all levels of the business, prioritize assignments and establish solid relationships

Associate CRM Manager Resume Examples & Samples

Defines the seller communication strategy for StubHub customers, develops the creative brief, and leads agency briefing and provides analytics on post-performance results
Works with P&T teams to implement targeted offers and promotions to customers
Works with User Experience team to deliver best in class member experience across platforms and channels
Works with Consumer Insights team to collect and analyze useful customer data for strategy development
Tracks marketing performance and evaluates program effectiveness. Delivers post-program and promotion analysis and key best practices to stakeholders

CRM Manager Resume Examples & Samples

3-5 years experience in a similar environment
Third level qualification in a related field
Understanding of business, functional, non-functional, system and process requirements
Project Management accreditation, i.e. PMP
Experience in managing a number of initiatives through a complete cycle
Excellent analytical and investigative skills
Problem solver who follows through
Can plan and organize multiple tasks

Digital CRM Manager Resume Examples & Samples

An analytical thinker with strong numerical skills
A creative, with a natural affinity for aesthetics
Strategic and commercial with a strong record of driving business growth
Exceptional communication skills with the ability to manage a wide variety of stakeholders
Excellent organisation and prioritisation skills – able to work effectively to deadlines and manage ad-hoc projects that arise
Entrepreneurial and innovate with a positive, can-do approach and the ability to hit the ground running
Passion for a fast paced dynamic environment
A true team player
Educated to degree level with a minimum of a 2:1
Strong experience in a similar CRM role or a Digital role with a CRM specialism
Experience with ESPs, Google Analytics and DMPs highly desirable

Assistant CRM Manager / CRM Manager Resume Examples & Samples

Formulate and analyze CRM strategies for VIP segment in order to maximize the participation
Develop and further enhance the customer loyalty program to uplift the customer experience
Drive marketing campaigns, programs, communications and events
Work closely with the VIP relationship team to ensure the excellent customer relationship is maintained
Collaborate with internal stakeholders to ensure excellent customer experience is delivered

CRM Manager, Email Resume Examples & Samples

Work closely with the CRM Manager and Director to define annual and seasonal marketing objectives and strategic plans for email marketing
Manage aspects of email marketing campaign development and execution including content coordination, production workflow, scheduling, list management, and reporting
Develop test & learn strategies around email, based on results and go-forward goals/objectives. Continuing to improve on current strategies, uncovering new opportunities for growth
Implement personalization where possible into current contact strategy, based on available variables
Develop annual expense budget based on ROI-driving activity, ensure budget is adhered to throughout the year
Ensure high levels of messaging synchronization with all other client communication channels
Continue to monitor and evaluate email client base health, making actionable recommendations for improvement
Analyze segmentation tactics and provide regular reporting to the internal partners
Partner closely with Campaign execution Manager to execute selection of target audience, develop new predictive segmentation variables available in the marketing database
Evaluate client behavior triggered campaigns, making recommendations and executing new trigger campaigns
Stay abreast of the latest email marketing trends and practices and infuse improvement ideas into the planning process
Partner with Ecommerce, Social, IT and external partners to integrate and implement programs
Manage/execute email creative coding, ensuring proper rendering across all major platforms
Additional duties as assigned by supervisor
3-5 years of experience in email marketing
Expert spreadsheet & database analysis
Strong project coordination and documentation skills
Ability to work and influence cross-functional teams

Senior Global CRM Manager Resume Examples & Samples

Ensure CRM/consumer engagement is integrated in everything the category will conduct that involves consumer engagement from, maximizing every opportunity to capture consumer data e.g. World Cup, product launch campaigns, brand campaigns etc
Responsible for delivery and orchestration for all elements of the category program, including mechanics, communications, consumer journeys, data, legalities and identify relevant content / creative working with CRM team content/ communications colleagues
The role involves the individual been integrated into the category to ensure that their provide their CRM/consumer engagement strategic counsel
The individual will share the category KPI’s – annual acquisition targets, revenue and NPS score. In regards to the latter, they will assume responsibility for translating NPS scores into actionable insights for the category
Work with DTC channels to ensure that consumer journeys are designed to optimise revenue where required by category team
Demonstrable knowledge of CRM software
Demonstrable knowledge of CRM data management processes and data protection principles
Experience of working in an international team
Passionate about CRM with strong English communications skills, written and verbal
University degree in business, ideally with marketing and sales focus or equivalent professional experience
5+ years of CRM Experience (agency or client)

CRM Manager Resume Examples & Samples

Acts as the business lead and support for Salesforce.com and all CRM, proposal and contract tools for local sales, corporate and marketing teams
Analyzes business requirements and provides guidance using Salesforce.com and other reporting solutions
Works closely with the Technology team to implement enhancements according to the needs of Sales
Troubleshoots issues and ensures accurate data. Builds validations for data and processes to manage and monitor system usage and adoption
Defines and performs data integrity reviews, trending, and recommendations
Provides ad-oc reporting for sales and management through Salesforce.com. Defines and communicates best practices for reports, views, dashboards and business analytics
Creates SOPs for sales and sales support functions and utilizes technology and automations to minimize non-sales activity in the field
Provides support gathering system requirements, defining enhancements, testing and training
Supports users on systems and processes on a daily basis
BA/BS Degree in a related field
3-5 years related experience – preferably in Media sales or CRM
Demonstrated expertise with Salesforce.com; implementing and integrating SalesForce.com applications
Experience working with cross-functional teams including sales, marketing, and product management
Experience in Media sales or B2B sales process
Salesforce.com Certified Administrator license
Some overnight travel required
Focusing on the Bottom Line - Attacks everything with drive and energy with an eye on the bottom line; not afraid to initiate action before all the facts are known; drives to finish everything he/she starts
Getting Work Done Through Others - Manages people well; gets the most and best out of the people he/she has; sets and communicates guiding goals; measures accomplishments, holds people accountable, and gives useful feedback
Making Tough People Calls - Reads people accurately; can diagnose strengths, weaknesses, and potential; knows what skills are required to fill a job or role; hires the best
Understanding Business - Knows the business and the mission-critical technical and functional skills needed to do the job; understands various types of business propositions and understands how businesses operate in general, Sales Management
Communicating Effectively - Writes and presents effectively; adjusts to fit the audience and the message; strongly gets a message across
Negotiation - Can negotiate skillfully in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships
Microsoft Aptitude - Proficient in Microsoft software applications (i.e., Word, Excel, Outlook, and PowerPoint.)

CRM Manager Resume Examples & Samples

Data-driven and analytical: you love data! And understand how to use it to improve your strategies and campaigns
You are an executor: you move fast and meet deadlines
Work with internal and agency resources for planning and execution of plans and specific tactics
Structure A/B and/or multivariate tests to optimize campaigns
5+ years of online marketing experience with demonstrated success in email marketing and online engagement programs
A strong understanding and background in marketing communication principals and best practices
A strong understanding of digital design principals, user experience design and deliverability best practices
Bachelor’s degree in a related field required, aAdvanced degrees a plus
French language skills a plus

VIP Clienteling / CRM Manager Resume Examples & Samples

Identify methods of generating new business in stores and increasing VIC sales
Be able to personally serve some of the flagship VVICs, therefore demonstrating high level of sales and service skills in order to lead by example and expect the same level from the team
Proactively network to develop new business opportunities within the Country/Flagship Market and build local relationships with hotels and other businesses offering exclusive services to their guests/clients to recruit new Elites
Partner with Store managers to produce a development plan for Burberry Private Clients, e.g. event and strategy planning, strategic positioning, calendar sharing, budget proposals
Proactively work with Marketing & Events to generate new business opportunities, partnerships and host events accordingly
Monitor and report on regional events, group appointments and networking and evaluate effectiveness of strategy and approach
Equip, coach, and motivate the team to deliver the sales targets for the Country
Deliver Burberry Private Clients initiatives to the team and roll-out as directed by the Head of Region
Ensure Consultants are adhering to associated policies and consistently delivering the ‘Burberry Experience’ to clients

CRM Manager Resume Examples & Samples

Work as the expert within Vail Resorts to implement multichannel marketing campaigns (email, DM, mobile), including pass sales, resort, hospitality, retail and reservation, and automated confirmations to drive sales, cross-sell, and up-sell
5+ years experience in direct and/or email marketing
Microsoft Office (including Excel and Access), Adobe Dream Weaver, Adobe Illustrator, HTML, Omniture,
Strong understanding of B2C direct marketing strategy & tactics required; preferably in email marketing for hospitality, travel, or ski company
Track record of developing data-driven multi-channel campaigns resulting in solid business results is necessary
Proficient with Microsoft Office (including Excel and Access)
Experience building and executing direct mail and email campaigns
Basic understanding of marketing databases/campaign management tools
Ability to articulate and champion email marketing best practices
1+ years preferred, but not required
Management of cross-functional relationships, especially with IT
Email copy writing and editing
Experience managing external vendor relationships
Ability to put together a full year, multichannel, marketing plan

Senior CRM Manager Resume Examples & Samples

Driving and improving DTC communication and programs on a global level, focusing on retail and eCom. In line with the global adidas Strategy, and in collaboration with eCom, Retail and Brand, define annual omni-channel initiatives across all categories and sales channels
Responsible for CLV growth through relevant and engaging communications including High Value customer programs
Ensuring that you embed CRM best practice in everything we do
You are a champion data-driven decision maker and will collaborate with the different teams to develop a thorough understanding of our consumers in order to drive personally relevant relationships with them
You will establish effective CRM processes that systemize 1-2-1 consumer engagement in a scalable model
Act as consumer Loyalty champion and change agent in the global CRM team to ensure that the consumer is at the heart of everything we do
6 + years of digital experience (agency or client
Essential Marketing and Communication background with demonstrated success in your business area
Experience with Adobe Neolane campaign management tool is a plus
Background should include strategy, account planning and/or project management with general understanding of web analytics, usability and what drives consumer behavior
Leadership, problem-solving and decision-making abilities
Results-driven and process focused with problem-solving and decision-making abilities

CRM Manager Resume Examples & Samples

Analyzes business requirements and provides guidance using Salesforce.com and other
Reporting solutions. Works closely with the Technology team to implement enhancements according to the needs of Sales
Provides ad-oc reporting for sales and management through Salesforce.com. Define sand communicates best practices for reports, views, dashboards and business analytics
3-5 years elated experience – preferably in Media sales or CRM

CRM Manager Resume Examples & Samples

Business lead and support for Salesforce and all CRM local sales, corporate and marketing teams
Analyze business requirements and provide guidance using Salesforce.com and other reporting solutions. Work closely with the Technology team to implement enhancements according to the needs of the sales
Troubleshoot issues and ensure accurate data. Build validations for data and processes to manage and monitor system usage and adoption
Define and perform data integrity reviews, trending, and recommendations
Provide ad hoc reporting for sales and management through Salesforce. Define and communicate best practices for reports, views, dashboards and business analytics
Create SOPs for sales and sales support functions and utilize technology and automation to minimize non-sales activity in the field
Provide support gathering system requirements, defining enhancements, testing and training
Support users daily on systems and processes
3-5 years minimum related experience
Demonstrated expertise with Salesforce required
Expertise in implementing and integrating SalesForce applications
Salesforce Certified Administrator license a plus

CRM Manager Resume Examples & Samples

Perform gap analysis between a client’s requirements and the functionality within Microsoft Dynamics CRM global template that is defined
Review and validate third party CRM solution recommendations and estimates
Identify workarounds to meet requirements without the development of custom code
Define Microsoft Dynamics CRM data model and system integration standards
Design and integrate business processes and data flows between CRM applications and other applications, such as back office/ERP applications
Configure the application to meet a client’s requirements using the Microsoft Dynamics CRM Customization Tool, Workflow Tool, or SDK
Train client personnel on the usage and administration of Microsoft Dynamics CRM (functional user training and technical training)
Strong understanding of CRM forms, screens, views, workflows and reports development
Architect / design CRM system, related customizations, portals, and reports
Strong understanding of CRM functional capabilities and limitations for out of the box functionality as well as custom code
CRM SDK and Developers Toolkit
Data migration and integration mappings using SQL Integration Services, Scribe or Web Services
SQL Reporting Services
Programming languages – C#, VB.net, ASP.NET, HTML, JavaScript, Silverlight
Ability to create high level project work plans with development estimates

Digital & CRM Manager Resume Examples & Samples

Social media/website management: Create, develop and implement the social media strategy, creative and qualitative content to support the brand’s and project’s ambition
Media strategy: Plan & organize digital media (all touch points) strategy & investments, ensuring cross-media efficiency, close tracking of results, actionable recommendations
Customer data, relationship and service management: deploy a strong customer knowledge and data management and a targeted contact & service strategy, appropriate relationship campaigns and tracking
Degree holder in Marketing, Business or related discipline is preferred
5 years of Digital Marketing experience
Experience in SEM, SEO, PPC, Goggle analytics and social media is crucial
Background in both agency and client side is highly desirable
Ability to work independently
Demonstrates an innovative, creative mind and keen to learn attitude
Strong interpersonal and relationship management skills
Experience in CRM management would be an advantage

CRM Manager Resume Examples & Samples

Drive customer retention
Maximize customer lifetime value
3-5 years of experience in CRM role (deep knowledge of channels, platforms, relevant KPIs etc.)
Skilled in using email platforms , CRM tools and web analytics tools e.g. Responsys, Omniture
Strong Excel and data query skills
Experience in a luxury e-commerce environment
Understanding of data protection regulations
Must have bachelor level degree, MBA preferred
Exceptional analytical skills and an ability to convey results/insights
Strong verbal and written communicator
Keen project management skills and an ability to work cross-functionally or with third parties to deliver results
Strong organizational skills and an ability to prioritize in a fast-paced environment
Results oriented and commercially savvy

CRM Manager Resume Examples & Samples

5 yrs of work experience in CRM Marketing
Graduated bachelor or master degree in Marketing, Economics , Business Administration, MIS, or related fields
Possess energetic character, with positive attitude
Is a good problem solver, fast learner, while being flexible, and able to work efficiently under the dynamic culture of prestige cosmetic industry
Has work background in the area of marketing planning, data analytics, or CRM, with proven record on the intensive use of data
Candidate’s work experiences in the related job function from cosmetics, retail, FMCG or, hospitality industries will be highly considered
Is a tech-savvy and demonstrate a good understanding on CRM-digital integration
Experience on data analysis tools and SAP BO is a plus

Global CRM Manager Resume Examples & Samples

Conceive, develop, plan and action the seasonal offline CRM relational marketing action plan and the loyalty programme strategy
Develop the brand’s clienteling strategy and ensure execution, alignment and training across the regions and in-store
Develop a seamless customer development strategy and a coherent customer segmentation and profile based on data findings. Ensuring highest data capture and data quality standards
Establish the definition of objectives and measures for clienteling , retention and marketing, measuring the performance through a set of KPIs, to reach the set goals for the region /store
Establish and implement best practices for database processes, data capture, customer/prospect list selection as well as tracking and sharing result
Work closely with E- Commerce Manager to ensure a true omnichannel experience and full alignment among both channels
Manage budgets
Analytical skills with an ability to translate results into actionable insight
Forward thinker
At least 3 years of relevant working experiences in CRM position
Proficient English
Previous experience in luxury retail will be a plus
Proficient in all basic computer skills with extraordinary skills in database management and analysis

Retention CRM Manager Resume Examples & Samples

Manage a team, which includes an Email Manager and Loyalty Analysis, that is responsible for retention and CRM programs
Develop, manage and implement effective retention programs for Columbia’s suite of brands. Assure the retention and CRM initiatives align with the overall digital marketing strategy for Columbia by working closely with the Ecommerce Marketing Director
Partner and report team and program results to the Ecommerce Marketing Director
Responsible for growing repeat sales, focused on digital but with an omnichannel view, by supervising email, CRM projects and loyalty programs. This includes being both hands on but also managing a staff
Lead the strategic vision and plan for the retention of our customers through Digital Marketing across Columbia’s brands
Responsible for the PnL of the retention programs, including budgeting and forecasting
Prepare customer analysis and report results across email and loyalty programs, campaigns and segments and make actionable recommendations for improvement
Responsible for ongoing analysis and quarterly reports of key performance indicators
Develop strong collaborative relationships with colleagues in branding, creative, copywriting, web design, development/IT and analytics
Supervise on-boarding and day-to-day relationships with multiple third party vendors, including contract negotiation and budgeting processes. These include relations with ESP’s, loyalty vendor and CRM tools
Support Retail group with dedicated event and store promotions as applicable to the retention or email programs
Position supervises a team of digital marketing retention and CRM professionals
Ability to think strategically and creatively, while at the same time developing practical and specific tactics that produces results
Strong background in agency or vendor management
Current knowledge of loyalty marketing best practices and industry best practices
Exceptional attention to detail and ability to effectively multi-task in a fast-paced environment
Experience with email programs, ESPs and tools as they are applied to an Omni-channel company
Able to effectively interact with cross functional teams
A knowledge & passion for commerce/shopping trends and delivering a best-in-class user experience to our consumers. This position will serve as the voice of the consumer across various groups
Bachelor’s Degree in Marketing, CRM, Business or Finance required. Combination of relevant experience and education may substitute in lieu of degree
8 years developing and executing retention marketing programs, specifically within loyalty, email and related programs for a multi-channel retail environment, apparel industry experience required
4-7 years management experience of marketing teams
Proven track-record, individually and by managing teams, of developing and growing profitable online marketing programs working within KPI’s such as, LTV and repeat order metrics
Experience with data analysis, web analytics and tools required
Must be familiar with Microsoft Office applications, ecommerce solutions and analytics tools. Specific experience with MS Excel, Google Analytics, and Omniture is desired
Basic HTML skills a plus

CRM Manager Resume Examples & Samples

Work with the category communication leads to develop a category CRM strategy and convert that strategy into an annual execution based on category consumer and revenue objectives
Ensure CRM/consumer engagement is integrated in everything the category will conduct that involves consumer engagement from, maximizing every opportunity to capture consumer data e.g. Football World Cup, product launch campaigns, brand campaigns etc
Responsible for the delivery and orchestration for all elements of the category program, including mechanics, communications, consumer journeys, data, legalities and identify relevant content / creative working with CRM team content/ communications colleagues
Work with the category teams to ensure that the CRM / consumer engagement toolkit is integrated into all consumer facing category touchpoints – campaign or long term initiatives, Apps and offline events
Act as the category point person for all category CRM /loyalty communities that leverage a given category assets
Share the category KPI’s – annual acquisition targets, revenue and NPS score. Translate NPS scores into actionable insights for the category
Work with DTC channels to ensure that consumer journeys are designed to optimize revenue where required by the category team
University Degree in Business, Marketing and/or Sales focus
Fully bi-lingual English and Spanish verbal and written communication skills
5-8 years of CRM experience (agency or client)
5+ years of digital marketing experience (agency or client)
Proven knowledge of CRM data management processes and data protection principles
Strong project and time management skills

CRM Manager Browns & B&W Resume Examples & Samples

Design and deliver the CRM strategy for Browns and Black & White clients, including the forecasting, planning & budgeting processes in order to meet agreed KPIs & targets
Work with the technical team and Farfetch’s email service provider to on-board & launch the email solution for Browns & Black & White clients
Devise and implement targeted, timely customer retention programs that will increase loyalty, retention and encourage segment migration, ultimately resulting in improved RFM metrics and customer lifetime value
Develop customer behaviour-targeted email programs, devise strategies for optimising the data capture of email subscribers on site in order to optimise list growth
Work with the Digital Design team to create a suite of email templates which are high performant and meet the needs of Browns and the B&W client’s marketing initiatives
Provide analysis and reporting for marketing and promotional activity and make recommendations based on these results
Understand customer financials to build cost effective CRM programs
Research and recommend new strategic CRM opportunities
Manage activities relating to Direct Mail
Work closely with the SEO & Performance marketing teams in understanding the digital marketing strategies for these channels and any cross over campaigns
Manage the CRM budget for Browns and Black & White clients
Organise face to face client interactions & meetings as per the schedule agreed with the B&W clientsclient
Have a test and learn approach to new digital marketing initiatives
5+ years experience in a digital marketing role in at least one of the following areas: ecommerce, internet, high-growth start-up
Education: Degree from a top tier university with a strong quantitative component. If no quant component at degree level then A level maths or equivalent
A good understanding of the luxury fashion industry
Outstanding execution skills with strong attention to detail
Outstanding work planning and time management skills: ability to prioritize
Excellent communication skills and confidence in presenting to and working with senior team members and external clients
A passion for numbers and outstanding analytical skills including

CRM Manager Resume Examples & Samples

Develop overall global & regional strategies for email marketing that will drive increased consumer engagement and revenues, in particular focussing on opt-in/out rates, delivery rates, open rates, click-through rates
Drive the planning and implementation of email marketing campaigns to achieve targets
Implement a test & learn approach to challenge our existing activity, identify and recommend changes, and drive on-going performance improvement
Work with IT, Digital, and Procurement teams to develop and/or implement technology platforms that will help deliver BBCW email marketing activity more cost effectively and efficiently
Be the ‘goto’ person for all email marketing questions; give guidance and support to regions, brands and products; develop strong relations with BBC PS; build contacts across the industry with suppliers; manage the relationships with our suppliers
Solid understanding of CRM applications throughout the customer lifecycle
Previous experience of working with Campaign Management tool is essential
Knowledge of HTML desirable
Solid understanding of data segmentation and profiling techniques
Extensive experience in a management role is essential
Extensive experience in an email marketing role is essential
Significant experience in a global role is desirable

CRM Manager Resume Examples & Samples

Help refine the CRM vision and strategy; a tool that will contain, analyze and provide key relevant information about our customers worldwide
Identify business requirements from Customer Experience, Retail and Performance Marketing teams
Lead the CRM vendor selection process
Identify data points and data feeds necessary to populate the CRM and build customer profiles
Work closely with the internal teams (customer care, architecture, analytics, performance marketing) to identify existing data feeds, and put together a strategy to collect the other ones
Work closely with the Customer Insights Manager and the rest of the Customer Experience Team to implement innovative initiatives to better the experience of our customers, powered by the CRM
Work closely with the Analytics to optimize the service levels of the Customer Experience and Shipping teams according to CRM information and profiles
Analytical; you understand deeply web analytics and you can derive models and insights from the data
Critical thinking ; you are able to connect dots and derive insights from various information sources
Self-managed; you thrive in environments where you have a certain degree of freedom. You are autonomous and the master of your own time
Driven; you have a passion for what you do, you embrace coaching and always seek to learn more
Collaborative; you easily mix with different teams and profiles, you collaborate well and are a team player

Retail Marketing & CRM Manager Resume Examples & Samples

Coordinate & implement C.R.M. Program
Seek and foster for joint promotion opportunities
Explore and develop successful targeted partnerships
Reach and Recruit new VIP’s for CRM Events
Manage Welcome Program
Coordinate VIP Programs
Perform Client Analysis and define relevant segmentation
Ensure the execution of CRM operations in HK and Macau
Initiate new project related in one-to-one CRM and events
Manage and execute new initiatives
Analysis of situations, benchmark progress and results vs. business and CRM objectives
Communicate and negotiate effectively with top management, other departments and business partner
Events Management
Plan and execute clients events (anywhere from 10 pax to 200 pax scale events)
All details planning and execution (invitation writing, décor, entertainment, F&B, RSVP tracking etc)
Budget control and quality control of events in conjunction with other departments
Bachelor degree, major in Business Administration or related discipline
At least 8 years marketing experience
Strong communication, presentation, facilitation, coaching and interpersonal skills
Solid events management experiences
Relevant CRM experience is a plus
Skill to plan and deliver results in a highly demanding environment
Excellent command on Microsoft Office software (Excel, Word, PowerPoint)
Proficient English skill in both written & spoken
Ability to take ownership and multi-task, good team player
Marketing & CRM experience in luxury industry is a definite advantage
Familiar with Hong Kong socialites environment & luxury brands events

CRM Manager Resume Examples & Samples

Proven experience in CRM and working within a retail environment
Proven organisational and IT skills, together with the ability to prioritise and adapt within a changing environment
Highly personable with the ability to engage and coach multiple stakeholders
Experience with Adobe Campaign and Sales Force is an advantage

Marketing & Sales CRM Manager Resume Examples & Samples

Utilization of Eloqua; and,
Understanding of business relationship management goals and processes
Managing all aspects of a CRM and Marketing Automation system's users' support requirements
Serving as primary liaison with marketers and business users at all levels to share industry standards; identifying critical improvements to functionality; and supporting the business through expanded usage and reporting
Monitoring that technical support is responding in timely fashion
Collecting feedback on application functionality for input to vendor
Working with businesses on user on-boarding support needs and feature and functionality feedback
Managing and reporting on user acceptance and usage
Working with business leadership (Markets, LOS and Sectors) to integrate CRM and Marketing Automation into business processes
Supervising design and production of reports to meet business and end user needs
Bringing insights from data quality and distribution teams to educate users on increasing the quality and impact of CRM and Marketing Automation usage; and,
Maintaining and improving e-learning on-boarding and reference training materials

CRM Manager Resume Examples & Samples

Strong background in customer attraction, retention and re engagement
Advanced Excel and Powerpoint user
Self- Starter. Disciplined and flexible to meet deadlines in a fast paced environment. Able to multi task
Equally capable of working independently and working well in a team environment in cross-functional groups. Good communication skills that allow for healthy discussions and relationship building

CRM Manager Resume Examples & Samples

Daily administration and support of salesforce maintenance and issue management as it relates to current processes that use Salesforce.com including but not limited to managing multiple user setup, profiles and roles, customization of objects, fields, record types, page layouts, private security model, flow and validations
5+ years Salesforce experience, Salesforce certification mandatory
Experience with programming languages such as SQL, JavaScript, HTML, Java, Apex
Experience in Advertising Industry and with Operative, Dealmaker, Yieldex, DFP mandatory
Understanding of relational databases and data integration tools
Excellent communication and analytical skills
Close attention to detail
Ability to work independently, as well as part of a team, on multiple projects

Regional CRM Manager Resume Examples & Samples

Work closely with Regional Customers Insight Team to define regional retention targets
Regularly monitor regional and stores' performance and obtain necessary insight to unlock specific opportunities
Working independentlyto analyse CRM data to execute customer segmentation
Regularly feedback to corporate on quality of communication from Sales Associates

Bentley CRM Manager Resume Examples & Samples

Mapping and ownership of the customer journey ensuring deliverables and customer touchpoints, including the Contact Center and Bentley Network App, are focused on optimising customer retention & delight
Overall responsibility for driving CRM performance through Retailer engagement & performance management; identifying with RMM & RGM retailer performance opportunities with the greatest potential for result
Ownership and proactive sales funnel management including campaign reporting, process mapping and performance reporting identifying actions for improvement
Outbound campaign data modelling and extraction for outbound marketing and sales campaigns
Americas Contact Center performance including Sales Campaign Management Administration and Lead Qualification. Ensuring capability and capacity planning match market need, customer base growth and campaign requirements
Pro-active development, management and communication of KPI reporting to provide insight to drive business process & campaign performance improvement
Optimising existing corporate technologies and where necessary developing new platforms to optimise processes, performance and customer experience
Creation and management of regular and timely Lost Lead Analysis providing insight into brand and product rejection
Degree educated ideally with technology/IT element
Strong sales management experience – 3 years
Strong background in customer acquisition, re-engagement and retention strategies – 5 years
A confident and articulate communicator capable of inspiring strong collaboration in an organization
Proactive approach to engagement and problem solving with teams
Minimum 7 years marketing activity within automotive/luxury industry
Understanding commercial or retail marketing
Ability to build relationships with regional and central-based team members, retailers, and external suppliers
Independent decision making, reasoning, and problem-solving skills
Ability to self-start, demonstrate ability to be proactive and take initiative
Focuses on Customer Service, demonstrates team orientation, builds and sustains relationships
CRM System, preferably SAP experience
IT Function collaboration experience

CRM Manager Resume Examples & Samples

Continuously develop CRM program improvement and upgrading driven by consumer understanding and following market trends
Work closely with Sales/Training, cross-function Marketing teams and EC teams to ensure execution excellence of CRM programs both at counters, through EC and over other digital platforms
Timely deliver proper analysis and evaluation report for all CRM campaigns and provide strategic input for continuous improvement
Work closely with the Marketing head and BGM to strategically set CRM KPIs for each counter and work closely with Sales/Training and Trade Marketing Team to monitor achievement results
Provide monthly tracking and analysis of key CRM metrics of customer data base and develop programs and action plan to maximize business opportunities
Work closely with Global and Regional CRM team by providing them with information on key drivers behind campaign results, CRM communication channels analysis, and any other information on CRM program mix
Support the Marketing Manager with the development and regular update of the Marketing Calendar and the Consumer Lifecycle Calendar
Develop and regularly update Marketing Memo, product launch and store activities memos and keep the whole team informed and updated timely
Handle communication materials such as direct mailers, SMS/MSM, WeChat, etc. in CRM programs and store magazines
Coordinate and support CRM related matters in new door openings, special events, and beauty class etc
Regularly update both brand team and NY on Market intelligence, such as competitor’s distribution, pricing, new product launches, etc
Assist the Marketing head in developing and utilizing consumer research
Assist the Marketing Manager in developing, planning and implementing CRM initiatives that will drive “high-touch” opportunities with consumers according to brand strategies
Develop and implement retailer marketing programs in line with the Marketing Calendar

Interim CRM Manager Resume Examples & Samples

Management of any existing or new 3rd party customer data feeds
Ensure seamless integration of the loyalty communication plan across channels, including direct mail, in-store, email, online, mobile and social, to drive member engagement, frequency and spend throughout the member lifecycle
Manage current interim customer loyalty programme
Management and scoping of CRM requirements for internal BI project

CRM Manager, Clinique Resume Examples & Samples

Formulate CRM strategies for the brand in line with regional and brand’s direction, inclusive of following perspectives
Lifecycle programs
Customer loyalty programs
Customer events and various campaigns
Recruit new customers with differentiated strategies
Drive in-store CRM event with channel strategies
CRM calendar development
Perform data extraction and analysis by-customer-segments and by-store with CRM insight and action plans to maximize business and develop sustaining customer base for the brand
Mobile app, loyalty club and customer database management
Work closely with product, digital and retail marketing team to develop O2O strategies and optimize CRM data as well as customer journey of prospect group
Work closely with sales team to develop tactical CRM strategies based on customer profiles
Work closely with agency to coordinate all customer focused efforts on regular basis
Control and monitor spending on CRM budget for each project
Stock management and allocation of CRM collateral/display materials
Monitor competitors’ CRM activities and give recommendation to the brand
Administrative work, e.g. issue POs and RMPs, update of monthly actual expenditure, etc
University graduate in Business Administration, Marketing, Statistic or related disciplines
6-7 years of solid experience in CRM field, preferable experience in FMCG or beauty
Good understanding of trends and latest development in CRM
Proactive analytical, strong business and marketing sense; good team player and communication skills
Proficient in English and Chinese including Cantonese

Microsoft Dynamics CRM Manager Resume Examples & Samples

7-10 years of consulting and/or CRM experience
Providing advice and direction regarding Microsoft Dynamics CRM capabilities and functions to customer organizations
Expertise in an industry vertical (i.e. Financial Services, Life Sciences, Manufacturing, Technology, Retail, Media, etc.)
Ideal candidates will have certifications in Microsoft Dynamics CRM, Microsoft development technologies or MS SQL Server administration
Strong problem solving and troubleshooting skills with the ability to exercise mature judgment
Strong commitment to professional client service excellence required
Excellent interpersonal relations and demonstrated ability to build and lead teams

BB Marketing Automation / CRM Manager Resume Examples & Samples

3+ years experience with an enterprise-level marketing automation platform (ideally Pardot)
Solid background in email analytics used to measure and optimize email marketing effectiveness
Experience managing and publishing content via content management systems including WordPress preferred

CRM Manager Resume Examples & Samples

Define and agree an annual and quarterly CRM programme from business case through to implementation
Put an execution plan in place with key responsibilities & deliverables across the various teams within Ecommerce and more widely across the business
Partner with other departments to drive CRM activities across the retail estate alongside online
Use customer analysis and business intelligence to build communication strategies
Establish KPIs and customer segmentations as part of the CRM programme
Develop and establish an internal set of CRM best practices
Develop ROI reports of new and existing campaigns
Produce reports on KPI improvements & dynamics
Address ‘freshness’ of Loyalty or CRM offering with creative introductions around customer tiering
Develop, foster & manage 3rd parties relating to CRM activity and technology
Own the development of the CRM Loyalty Tool across Superdry
Educate teams across the business on CRM benefits and scope
Partner business areas to understand requirements and introduce to the overall CRM programme
Investigate & recommend technology tools to improve the customer experience or the company’s understanding of customer data & dynamics

CRM Manager Resume Examples & Samples

Develop the brand’s ecommerce and CRM strategy to acquire and retain consumers while helping the brand boost market share across the board
Define and execute CRM projects including Automation/Triggers/Lifecycles and other process and infrastructure-related initiatives with each brand
Act as the primary liaison and customer champion, managing the CRM campaign schedule and planning for the Luxury Products Division
Own the EDM workflow and approval of communications in accordance with the CRM configuration defined
Utilise consumer data analysis in a process of continuous optimisation to better customer experience and drive incremental sales
Identify consumer insights and anticipate trends to develop and implement strong interactive and CRM strategies
Work with other departments (including Vendors, Legal and Marketing) to ensure successful execution of tasks

Senior CRM Manager, Engagement Resume Examples & Samples

6-8 years of customer marketing experience in a fast-paced, high-growth tech environment with a proven track-record of success leading teams of experienced marketers across multiple regions
Strong familiarity and passion for data-driven lifecycle marketing, customer marketing and retention, and testing frameworks at scale
Strong technical understanding of marketing and analytics technologies associated with the role
Additional experience with multiple marketing channels (paid, social, in-app marketing etc) with an eye for creative excellence preferred
Ability to influence a diverse set of executive stakeholders through compelling communications
Bachelor’s degree with high academics or equivalent experience, MBA preferred

Salesforce CRM Manager Resume Examples & Samples

Drive the creation and evolution of CRM product roadmap incorporating latest Salesforce.com innovations and working closely with key stakeholders to support business objectives
Guide Salesforce CRM product enhancements to deliver seamless Sales and Client Management Experience
Benchmark best practices and ensure deliverables are on target with organizational goals
Create and maintain product backlogs and user stories, discover customer and organizational needs, systems and operations requirements, customer rollout requirements, and usability
Tenaciously work through issue identification, resolution, documentation and communication
Quantify results through metrics and trend analysis
Understand and balance both the customer and the company requirements in building solutions
Extensive experience in CRM and Analytics with a proven track record of driving CRM strategy and implementing effective multi-channel collaboration
Experience with CRM solutions – Salesforce (required)
Strong customer orientation (internal customers and end-user customers)
Previous experience working with remote teams is a plus

CRM Manager Resume Examples & Samples

Use strategic vision to identify and develop new programs
Manage program budgets ($1M+), research initiatives and process improvement
2 to 4 years experience in Direct Marketing/CRM including email programs
Demonstrated strong strategic, analytical and creative skills
Demonstrated ability to multi-task and deliver quality, timely work within deadlines
Financial literacy and strong project/campaign management skills
Ability to approach decision making from the Guest perspective
Ability to think out of the box and brainstorm new ideas

Consumer Digital Marketing & CRM Manager Resume Examples & Samples

Strategically plan and tactically execute an Integrated Marketing Plan (IMP).ensure on-time delivery of approved materials
Devise strategies to drive online traffic to the Brand websites
Track conversion rates and making improvements to the website
Develop and managing the consumer and digital marketing campaigns
Oversee the social media strategy related to Brand strategy
Manage overall online Brand campaigns to raise Brand awareness
Improve the usability, design, content and conversion of the website
Responsible for planning/budgetary control of all digital marketing
Evaluate research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing
Design and launch the consumer campaigns utilizing the different digital platforms
Collaborate and work closely with different functions on developing the web-shops. Ensure the web-shops’ features and KPIs are monitored and up to date
Responsible or the customer service functions & call center
Ensure leadership, management and continuous innovation of CRM programs (integrated multi-channel communication, customer centricity, closed loop marketing, business intelligence) by setting up and implementing tactics, structures, processes, technology according to modern CRM standards that maximize customer intimacy & loyalty in order to strengthen ADC’s leading market position and image
Ensure reporting (KPI) and analysis of CRM programs and customer insights to feed back into the commercial strategy
Ensure compliance of all CRM activities with Divisional/Countries’ standards and policies, monitor efficiency control
Abide by Abbott’s Code of Business Conduct and Ethics regulation as well as the industry law and local law
Educated to degree level, preferably in Marketing, IT design-related or Communications subject
Experience in ecommerce, SEO (,(Search engine optimization) ) PPC((pay-per-click),), Email marketing, and social media
Previous experience in a similar consumer / digital marketing role; 2+ years previous experience in Consumer / FMG is a must
Understanding of CRM, experience in CRM is a plus
Proven results & marketing leadership on projects leveraging technology and/or analytics to improve patient behavior and/or adherence
Proven communication skills and ability to drive cross-functional collaboration across Commercial, Marketing, Analytics, Regulatory and other Key Functions
Successful implementation with technology vendors, including on time on budget projects with successful results
Entrepreneurial mindset, agile, comfortable with ambiguity, willingness to wear multiple hats to ensure team success
Proven track record of executing with urgency
A willingness to travel and work with a diversified team

Salesforce CRM Manager Resume Examples & Samples

Over 10 years of experience in the IT industry with a minimum of 5 years as a salesforce lead and architect supporting over 500 users on an enterprise level
5+ years of experience administering both Service Cloud and Sales Cloud deployments
Experience leading offshore teams
3+ years of experience with custom configuration of Salesforce
Experience with writing Apex Triggers, Dataloader and some custom code
Ability to Multi-task and lead a project

Marketing Operations Lead & CRM Manager Resume Examples & Samples

Optimize and manage systems and processes to deliver marketing campaign execution through Eloqua and Salesforce, including but not limited to list management and lead workflow
Partner with Regional Marketing and Sales to deliver seamless lead management process development and execution, to ensure strategies between marketing platform and CRM meets the needs of Marketing and Sales and support closed loop reporting on marketing ROI
Manage databases. Maintain data cleanliness, list uploads, target segmentation, and touch cadences
Ensure that the correct processes and workflows are in place to establish meaningful metrics
Recommend and champion improvements to existing systems and processes
Identify marketplace trends, tools, and technologies that drive higher performance and optimization
Establish governance and processes to ensure correct accountability, access and usage of data in CRM and lead processes
Bachelor’s degree in Business Administration, Communications, Marketing, or related field
With 9+ years professional experience
Eloqua Certified Expert with strong experience required
Understanding of Lead management processes
Strong proficiency in MS Word, Excel, PowerPoint, and Outlook
Experience working with SalesForce and integration of lead workflows between Eloqua and SFDC
5+ years project management experience managing multiple projects of varying complexity
Ability to work in a highly matrixed organization
Demonstrated global mindset
High energy, self-starter with bias for action and sense of urgency
Solid attention to detail and proactive problem solving capabilities
Able to perform well in a fast based, metrics driven environment
Ability to communicate effectively (in person, on phone and by email) with people on all levels from different geographies
Team player and excellent interpersonal skills

Associate CRM Manager Resume Examples & Samples

3-5 years of functional CRM experience
Demonstrated ability to work collaboratively
Strong strategic, analytical and communication skills
Deep CRM tool knowledge, preferably on Sales Force Marketing Cloud
Highly disciplined, self-motivated, looking for growth

MS Dynamics CRM Manager Resume Examples & Samples

Understand client's existing processes and the desired business goals , identify the gap and help define the requirements to achieve the end business goals
Analyse customer needs and participate in the design and architecture of business process solutions
Focus on developing and enhancing relationship with the Markets on E2E processes by driving standardization, simplification and automation
Ability to present effectively to a variety of audience across the consulting value chain
Manage the performance management for the direct reports, as per the organization policies
Training and mentoring of project resources

Digital Performance & CRM Manager, Europe Resume Examples & Samples

Experience managing a multi-regional CRM database and adept with conventional and emerging data sets, (social matching, IP, cookies, etc) to empower programmatic use in Europe
Knowledge of data compliance and legal essential, including General Data Protection Regulation, data encryption and transfer of PII
Expertise and ability to combine multiple consumer experiences in an omnichannel view. Strong analytics experience and knowledge of interpreting and analysing digital performance attribution models
Ability to interpret and read intermediate SQL codes for database extracts and digital architectures
Knowledge and experience in programmatic buying and trading, digital inventory (PMP & open, tech platforms). Experience as a senior digital manager in a Publisher or Media company would be an advantage
Comfortable in a cross functional, matrix environment, that includes external partners and agencies
Highly competent in the tagging platform of Google Analytics and Omniture
Experience in using multivariate tools Adobe Target, Optimizely and Maxymiser
Experience using an ESP tool including Adobe Campaign or Exact Target
Experience using a DMP including Adobe Audience Manager

CRM Manager, Kiehl s, LD, Shanghai Resume Examples & Samples

9) Keep watch on competitors CRM program and online/offline interactive activities to make recommendations to management
3) Ensure an outlook among competition & other industries: trends, intelligence, experimentation
6) Create, develop, manage social communities (consumers, bloggers, journalists…) and implement the social media strategy to support the brand’s / project‘s ambition

Digital & CRM Manager, YSL, LD, Shanghai Resume Examples & Samples

2) Implement the proper KPIs, coordinate the appropriate deployment: educate, pilot, measure, share best practices, etc
4) Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition
5) Plan & optimize digital media & social strategy & investments, ensuring cross-media efficiency, close tracking of results, actionable recommendations
7) Co-work with E-commerce team, guide monthly EC plan & strategic focus, support relevant content materials, ensuring the global consumer experience & cross canal consistency
8) Deploy a strong customer knowledge and data management, and deploy a targeted contact & service strategy, appropriate relationship campaigns and tracking
9) Help the Information systems and technology enablement processes : Appropriate technologies, platforms
10) Ensure respect of legislation regarding Internet user's privacy

CRM Manager, The Sun Resume Examples & Samples

To work alongside the Head of CRM to ensure all CRM communications for the Sun, Sun Bets, Dream Team and Sun Bingo, from conception to execution across both print and digital platforms are outputted smoothly
To deliver a marketing mix through CRM, including direct mail, email, digital and video support and other direct customer in life comms
To review customer journeys and contact strategies across all promotions, working with the sales, promotions and online teams
To work alongside the creative teams to brief and deliver all direct comms
To manage the relationship with the Insight team, ensuring effective targeting for on-going campaigns, reviewing data and performance of data
To work with data agencies and other data sources, briefing all campaigns and ensuring contact strategy for all promotional activity is delivered
To monitor the effectiveness of all promotional investments, responsible for all campaign wash ups, analytical briefs, and sharing the results with wider teams
To use results and data to drive and inform all promotions
Understanding The Sun products marketing values, positioning and key competitive advantages and translate this into meaningful and effective marketing solutions. Future-proof the brand by developing optimum positioning with promotions
Play a key role in innovation, working alongside the Head of CRM to build new ideas into the overall strategy for betting and gaming

Ai-digital Marketing & CRM Manager Resume Examples & Samples

6 – 10 years of working experience in Digital Marketing, Performance Marketing
Proven track records in CRM strategy & operation, SEM/SEO, programmatic ads, social marketing, analytics
CRM experience preferred
Understand data, having analytics background and experience is preferred
Working experience in either Consulting, Agency or In-house Digital Marketing or CRM Department
Proven leadership skills in leading with cross functional teams in Marketing and Technology
Strong communication skills in Mandarin and English
Enjoys working in an open and agile environment

Regional CRM Manager, South Resume Examples & Samples

Drive the methodology development for customer segmentation
Gather and codify customer data effectively, including development of templates for customer and key account managers
Develop training tools and materials to educate KAM and Sales Representatives on customer relationship management, conduct trainings with Key Account Managers and Sales Representatives
Support the development of a change plan
5 years at least of experience as Marketing Communication Manager for complex market/s, in a challenging, cross cultural environment
3 years at least working with a network of agencies and contacts (external and internal)
BA or equivalent

CRM Manager Resume Examples & Samples

CRM Release- & Implementation Management
Excellent verbal and written English & Dutch communication skills
Strong technical understanding of CRM systems and Commercial IT architecture, including knowledge of systems and technologies typically used by the pharmaceutical industry in the Commercial space
Experience supporting CRM applications ( preferred: Salesforce.com and/or Veeva platform)
Understanding of Sales & Marketing processes and data in the pharmaceutical industry
Experience with Territory Alignment
Highly analytical, with an ability to problem-solve
Experience of liaising with 3rd party providers as well as internal customers
Demonstrates Initiative
Bachelor or Master’s degree

Digital Marketing & Crm Manager Resume Examples & Samples

Accountable for driving the Whistles CRM strategy, including; guest conversion, retention, incremental sales, visits, and lifetime value
Participate in all aspects of CRM, working closely with the Head of Marketing to deliver the online direct marketing function, including developing the contact strategy, overseeing audience selections, and post campaign analysis and insights
Manage email campaigns in email service provider platform, including setup, testing, deployment, and reporting
Work with Head of Marketing to develop email strategies incorporating segmentation, personalization and targeting
Create, test and refine automated, multi-touch, targeted customer lifecycle email marketing programs that promote customer loyalty, re-engage lapsed customers, and drive new customer acquisition, etc
Work with the merchandising team to develop an email calendar that will support key merchandise strategies
Work with web design team on email creative to ensure messages are accurate and designs are commercially strong
QA and approve all email campaigns to ensure that creative content, links, and copy are all correct and all emails are executed and delivered as per the plan
Produce projected revenue and cost forecasts and provide weekly/monthly reporting and actionable next steps that will grow and optimize the email campaigns including offers, messaging and creative
Work with the external email vendor to understand developments and best practice in email marketing e.g. use of modular templates, dynamic content, recommendations, etc. and present opportunities to management team
Responsible for overseeing database management & targeted loyalty campaigns
Managing Whistles email marketing campaigns, providing analysis and reporting
Driving competitions and digital promotions
Managing web layout & framework including developments
Working with the Content Editor to manage the editorial calendar and optimizing all copy for search
Overseeing all new products to go live, supported by the CRM & Digital Marketing Coordinator
Manage and drive affiliate marketing and relationships with digital agencies
Working with the E-commerce team to drive sales and analyse KPIs, identifying opportunities
Working closely with Graphic Designer on all web updates and digital marketing campaigns
Continuously staying abreast of industry developments
Experience in Digital Marketing, Google Analytics, CRM and Email Marketing for Ecommerce, ideally within fashion or retail sector (GA & SmartFocus knowledge is preferable)
Experience in driving a SEO and SEM strategy
Excellent organisational skills and ability to multi-task
Strong Excel and analytical skills
Results-driven and commercially aware
Meticulous eye for detail
Self-motivated, uses initiative
Team player, sociable, remains calm under pressure and with a good sense of humour

CRM Manager Resume Examples & Samples

Work closely with the appointed group-wide CRM Agency to help L’Oreal Poland become CRM best practice in the industry
Identify opportunities to profile & segment the database and generate actionable business-driving programs
Set clear KPIs to measure and optimize ROI of campaigns and actions implemented
Create well targeted email activity and opportunity to increase cross category purchase and frequency of purchase
Successful development of the existing on & offline CRM programs for the divisions
Ensure compliance of CRM activity with local legislation and data protection
At least 3 years of experience in the core areas of CRM
Excellent organisation and prioritisation skills – able to work effectively to deadlines, to manage ad-hoc projects that arise
Authority to lead team and influence senior stakeholders while understanding the detail of the delivery and being able to execute in a small team
Project management certificates would be an advantage
Experience in global CRM solution implementation would be an advantage
Extensive knowledge of web, CRM campaigning and database management
Solid experience in supporting growth of a performance-driven business proven by solid results
Excellent visual awareness as well as good copywriting /editing skills and SEO optimization knowledge
Knowledge of data selection processes and strong analytical skills
Good CRM production knowledge (artwork processes, printing, data, online)
Knowledge of email related processes (design, build, delivery)
Knowledge of salesforce and Adobe Campaign systems would be an advantage
Able to solve problems effectively – able to look for alternative solutions when challenged & able to communicate new methods to others

CRM Manager Resume Examples & Samples

Oversee the production and timely implementation of all Database Marketing initiatives, including but not limited to, the Monthly Newsletter, NOIR Newsletter, Tier Expiration, NOIR Letdown, Vegas to Regional Cross-Property and Charter Services Air Program
Utilize and maintain a working knowledge of changing data access techniques and methodologies including any required query languages, computer systems, and applications for marketing database
Integrate e-mail with all marketing, websites and social medial channels
Implement campaign response tracking and continually strive to improve direct marketing response rates and lower direct marketing costs
Manage department financial data and assist in the development of the departmental budget
Survey competitor offers and local customers in order to understand competitive landscape
Coordinate marketing plans across gaming and non-gaming departments as necessary for Database Marketing projects
Implement marketing strategies for the Local Segment to drive gaming and non-gaming revenues
Coordinate and manage utilization of the promotional kiosks for Database Marketing initiatives
Other tasks as deemed necessary by the Marketing Director and/or VP
Excellent management, leadership, organizational and communication skills
Strong analytical, communication (both written and oral) and interpersonal skills
Outstanding organizational skills and the ability to manage multiple priorities simultaneously
Knowledge of Players Club, Tandem, SQL Server, Opera, Aprimo and Microsoft Office (Excel, Word, Access, and PowerPoint) is highly preferred
Excellent marketing skills
Ability to use good judgment in decision making
Ability to organize and present information in a meaningful manner
Extensive knowledge of the casino industry including administration, marketing, operations, and gaming regulations
Read, write, and understand English

Senior CRM Manager Resume Examples & Samples

Manage team of resources – providing guidance on their work, managing workload effectively, and ensuring approach follows department and project standards
Partner with assigned business areas to understand their business processes, prioritize information needs, and translate business requirements into systems solutions
Provide functional and process leadership and support for Nuance's business groups, and the applications they use on the SFDC platform, including core SFDC Sales, Service, Communities, Apttus Contract Management, and Apttus Quoting
Document As-Is business processes and business requirements
Facilitate discussions with user groups on how streamlined processes and/or system solutions can help enable new business initiatives
Partner with assigned business areas to understand and prioritize information needs, and translate
Thorough understanding of software development lifecycle
Experience working with Finance, HR, Sales, Marketing and/or Services Organizations a plus

Igaming Assistant CRM Manager Resume Examples & Samples

Calendar Planning/Management- effectively translate ongoing marketing projects, game releases and promotions into a weekly, segmented CRM calendar
Input on all customer lifecycle communications across all channels (email, website, SMS, push notifications, phone, direct mail, real-time messaging)
Analyze and evaluate all campaign and promotion activity & results to come up with tests and areas of opportunity
Deliver against campaign KPI objectives
Ability to learn and enhance execution of push and email campaigns within new campaign management tools
Write creative briefs for input to the design team
Campaign writing and ad Hoc customer service

CRM Manager Resume Examples & Samples

Manage client program deployment and reporting from approval to program end; monitor programs throughout deployment to identify optimization and improvement opportunities
Work closely with client engagement team to understand content development and deployment timing
Coordinate campaign planning to provide insights and recommendations for upcoming deployments
Create campaign schedules based on approvals, key dates, and channel best practices
Understand client data requirements and reporting needs; fulfillment of data requirements throughout programs
Manage target lists from procurement to execution, plus participate in database management
Coordinate all channel activities based on client scope
Provide input on creative elements to improve campaign engagement rates
Analyze data for client programs and report program metrics on a regular basis
Provide insights and recommendations for improvement throughout the program
Provide future sales/business development opportunities based on insights from program performance
Perform regular testing and optimization activities to improve client program KPIs
Form critical relationships with client and agency partners to achieve program goals
Support business development team during sales process by sharing program insights and knowledge
Track team and individual accountability goals to ensure continual improvement in client program performance
2-5 years of relevant experience in program and/or marketing management
Healthcare and/or pharmaceutical experience a plus but not required
Experience working with data and/or list management
University degree with relevant major (Marketing, Business, Communications, etc.)
Demonstrate strong skills in Microsoft Office, especially Excel, PowerPoint, and Access
Demonstrate very strong communication skills both in-person as well as via phone/E-mail
Confident, polished demeanor; experience with presenting information to external parties
Meticulous, detail-oriented nature; high level of organization and schedule/time management
Passion to work in a fast-paced, data-driven team environment
Ability to thrive both independently and with teams, a true self-starter
Experience working with data and understanding its “story”

Global CRM Manager Resume Examples & Samples

Substantial experience in a CRM-focused role in a senior position, including customer lifecycle and execution experience, omni-channel planning and execution
Solid Salesforce (or CRM tool equivalent) experience, Certified Salesforce Administrator preferred
Experience with marketing email campaigns, Marketing Cloud experience preferred, including customer segmentation and data analysis
Strong attention to detail (data auditing in particular) and analytical skills
Demonstration of strong problem-solving skills
Proven team leadership and project management skills
Strong stakeholder and vendor management skills
Solid knowledge and understanding of the Microsoft Office suite of products, particularly Microsoft Excel
Ability to work in a consensus-driven culture, in which influencing skills are paramount
Ability to quickly build rapport with diverse international colleagues, both face-to-face and via phone and email
Comfort with team workload management and juggling multiple tasks working under deadline pressure
Undergraduate or graduate degree in marketing, data analytics or communications discipline
5-10 years CRM and data-driven marketing experience, preferably for a professional services firm
Manage the successful implementation, ongoing maintenance and improvements of the CRM platform to optimize return on investment for the Strategy & Corporate Finance Practice
Continually refine and implement the CRM strategy in line with the overall objective of the Practice
Strategically architect the day-to-day operations of all CRM activity to execute successful, sophisticated and segmented CRM delivery programs across the Practice
Establish strong interconnections between CRM and other Practice R&R areas, including events and publishing
Drive and oversee the CRM team’s daily activities across geographies
Manage a team of 5-6 junior colleagues in different regions to ensure the short and long-term work streams are properly supported from beginning to end, and executed successfully within provided deadlines
Manage across the Practice teams (central R&R and regional) to ensure client contact lists, event invitation list building, general reports on R&R activities per region, and mass emailing campaigns (HTML emails) are well-executed
Manage day-to-day CRM team quality control and risks associated with the execution of CRM activities
Manage CRM data quality and hygiene and establish a regular, robust return on investment reporting process for sharing key CRM insights to global Practice leadership
Take full ownership of the flow of data coming into the CRM database and ensure a healthy and accurate dataset
Drive data insights, post-campaign analysis and ongoing reporting to provide key CRM insights and actionable metrics are tracked and measured
4) Lead further CRM tool development and enhancement projects to strengthen and expand the capabilities of the CRM platform
Manage external vendor selection and relationships to run a smooth, high quality process and build various optimizations and integrations on our CRM platform
5) Manage the Practice’s global CRM-driven campaign programs
Plan, manage, execute and report on campaigns
Develop and optimise a robust program of test and learn
Ensure continuous accurate data selection for campaign execution and analysis
Manage the programs of communication using the Marketing Cloud platform
Approve campaigns, analysis and recommendations
Oversee CRM creative through from conception to final production
Ensure campaigns adhere to Practice budget
Manage Practice adherence to compliance requirements and external regulations

CRM Manager Resume Examples & Samples

Working across the UK marketing team, brand team and commercial teams, you will be accountable for creative and engaging campaigns which deliver customer growth and supports the communication of our brand values and proposition differentiation
You will construct and deliver a CRM strategy which drives both customer acquisition and retention and increases customer lifetime value
You will produce engaging promotional and transactional comms, as well as an engaging social media strategy to deliver business interaction, conversion KPIs, sales and margin
Review the technology and trends in the market to ensure we are in line with our competitor set in delivering on customer needs
To develop a contact strategy for activating, retaining and monetising our customer base and activate a comms plan based on the customer strategy and needs of the business (commercial, online, marketing)
To develop with the creative team a new comms creative strategy to review: email templates, creative briefs, subject lines etc
To manage all spend budgets in line with agreed KPI's and business strategies and targets delivering the required sales, conversion and margin ROI
Find new and interesting methods of customer engagement which drive more than just promotional or transactional messages and deliver a content led strategy which helps recruit and retain new customers

Salesforce CRM Manager Resume Examples & Samples

To be part of a diverse and global work environment, while managing day-to-day operations of the CRM Business Consultants based in Manila
Opportunity to be part of one of the world’s well-known and beloved brand
Salesforce certification
Operational Excellence
Lean Six Sigma certification

CRM Manager Resume Examples & Samples

Act as liaison with primary stakeholders for the management of all aspects of maintenance and specific enhancements, data integrity, and security in the Salesforce platform
Documenting and maintaining team process
Recommending tools and technologies for use in supporting a multi-Salesforce environment
During peak business cycle assist with processing support requests received from stakeholders
Advising on best practices and how they correlate to company workflow in relation to multiple orgs such that we meet the proper blend of user business functionality and adherence to compliance
Researching, implementing, and supporting third party software and other SaaS based software products
Providing leadership and support, as coach and mentor; actively assist in planning and participating in team development

CRM Manager Resume Examples & Samples

Plan, implement and execute digital acquisition activity, achieving agreed KPIs
Develop, lead and manage digital marketing activity plan for GettingPersonal.co.uk
Drive brand awareness and ensure maximum efficiency of GettingPersonal.co.uk marketing budgets
Deliver innovative campaigns to facilitate growth Maximisation of ROI and efficiency
Review performance of campaigns using Google Analytics making recommendations and adjustments to drive ROI and adhere to CPO targets
Drive digital marketing activity best practice across channels
Strong experience in a CRM database/ Email Management position
Experience with AB testing
Good interpersonal and communication skills in order to develop relationships within the business
Strong database segmentation and Email marketing skills
Highly organized and process driven
Demonstrate customer centric thinking

CRM Manager Resume Examples & Samples

Create overall CRM strategy across all media channels and audience types to align with business goals and drive sales and traffic metrics for corporate-owned retail. Develop, test, and roll-out of programs to drive new customer acquisition, increased repeat purchase, higher average ticket and overall ticket count growth
Implement and execute all direct mail campaigns for corporate-owned retail stores, including scheduling and budgeting, overseeing creative development, managing data delivery, accuracy of program deployment. Determine analysis approach (e.g., sales response rate, match-back rate, average ticket), and compile and analyze data to recommend program enhancement to internal and external stakeholders (LZB leadership, vendors)
Implement and execute all email activity for corporate-owned retail stores, including scheduling and budgeting, overseeing creative development, HTML conversion, Q&A and testing. Determine analysis approach (e.g., sales response rate, match-back rate, average ticket, email opens and click-thrus), and compile and analyze data to recommend program enhancement to internal and external stakeholders (LZB leadership, vendors)
Implement and execute all social and website activity for corporate-owned retail stores, including scheduling and budgeting, overseeing creative development, and deployment. Determine analysis approach (e.g., on-line engagements, website clicks, sales), and compile and analyze (e.g., on-line engagements, website clicks, sales) to recommend program enhancement to internal and external stakeholders (LZB leadership, vendors)
Relationship management and communications coordination with the many agencies who contribute to the execution of (marketing) campaigns. Management of the tools and data research (internal and external), including data integrity questions or recommendations, monitoring of all systems related to CRM efforts

CRM Manager Resume Examples & Samples

Develop and manage the DKNY Insider Loyalty program
Develop and maintain the online direct marketing vendor relationships
Manage and Develop the relationship and ongoing projects with the CRM/Database Vendor
Recommend and develop CRM campaign optimizations to drive Sales
Analyze performance of cross-channel marketing programs
Run in-depth campaign analysis by segment for direct mail, email, and other channels
Enhance our existing CRM reports to measure performance by segment and establish process and goals
Profile new customers to understand new opportunities for growth
Profile existing customers to develop retention strategies
Enhance and execute our foreign spend analytics
Support store level requests and analysis
Manage list pulls for direct mail and email
Provide stores with clientele lists with actionable recommendations
Develop strategies to drive profitable ecommerce sales through online marketing initiatives (SEM, SEO, Affiliate, Display, Email, CSE’s)
Present key findings and strategies to management that can be used for future programs
Drive retail datacapture and loyalty program growth of the database
Manage the ecommerce and crm expense budget
Minimum 5 years CRM and customer database experience
Bachelors degree in Marketing Analysis, Economics, Statistics, Computer Science or related fields preferred
Direct Mail Experience
Experience with Statistics and Raw Data
Direct marketing/online marketing work experience
Omniture Experience and/or Google Analytics Experience
Creative problem solver with strategic thinking skills
Ability to handle & prioritize multiple tasks simultaneously
Retail Industry Experience preferred
Advanced Computer Skills (Excel, Macros, Pivot Tables, etc.)

CRM Manager Resume Examples & Samples

Lead cross-functional work teams to bring programs to market and drive results
Partner with creative, database management, response channels, operations and outside vendors
Track and measure programs, including the set-up of tracking codes and the consolidation of program reporting provided by internal and external teams
Ongoing maintenance of existing program logic grids, creative copy, and in-market offers
Identify program and process improvements
Manage program budgets
Manage research initiatives
A minimum of 2 years program management experience
Exhibits strong project management skills with strong attention to detail
Demonstrated ability to meet deadlines, handle multiple priorities, and perform with minimal supervision
Demonstrated strong collaboration and partnering skills
Proven proficiency in Microsoft Office suite of products, especially Excel and PowerPoint
Proven ability to learn new software and technology systems

CRM Manager Resume Examples & Samples

Have five (5) to seven (7) years of experience building CRM plans and executing/leading campaigns with demonstrated results
Have experience with email and SMS marketing
Possess strong analytical skills with the ability to simplify complex data and results
Be an empowered self-starter, with excellent time management skills, requiring limited supervision
Lead through influence and positively inspire and challenge others to develop better marketing programs
Be able to present and defend ideas to senior level audiences
Possess excellent interpersonal, verbal, and written communication skills
Have excellent analytical, quantitative, written, and verbal communication skills
Have a B.S./B.A. in a related field or an equivalent in education and experience
Have three (3) to five (5) years experience in a related field, Restaurant and/or Field Marketing experience
Enjoy occasional travel

CRM Manager Resume Examples & Samples

Develop strategies & CRM programs to drive traffic, engagement and database growth across owned transactional and non-transactional sites as well as e-retail partners for all Professional brands
Partner with Brand Managers, Eretail and PR teams on new website launches, long-term strategy & seasonal CRM planning
Manage the CRM updates, email performance and onsite digital campaigns for all owned transactional and partner websites for all Professional Products Division brands with the main focus on the new customer acquisition and retention of the existing
Develop PPD loyalty program framework for all transactional and non-transactional sites
Partner closely with e-retail partners to manage CRM program implementation, including customer proposition, contact strategy, customer lifecycle management, customer segmentation and program insights
Monitor CRM programs and campaigns post-launches to ensure program success and positive ROI
Contribute to the brand campaign and content briefs from a digital and CRM perspective for all brands
Drive innovation to deliver proficiency & best -in -class CRM execution
Promote a spirit of marketing innovation within the teams to identify new digital ideas and opportunities
Regularly gather data and insights from multiple sources to drive continuous process improvement & effective support for brands and e-retail partners
Divisional CRM Budget management and reporting
An extensive experience in successful CRM management within a retail /multi-channel environment
Strong understanding of customer relationship & loyalty management, data management & customer lifetime value
Proven experience in planning and managing email campaigns
Excellent understanding of web/e-mail tracking technology
Knowledge & understanding of digital marketing industry best practices
Test and learn mentality with strong analytical and organizational skills
Proactive & detail oriented, experienced managing multiple priorities, while working under strict deadlines
Comfortable in delivering presentations , working with multiple business stakeholders & managing agencies
Driven to succeed in a fast paced environment
Demonstrates entrepreneurship
Manages Complexity
Achieves results with integrity
Acts/Leads with human sensitivity
Displays sensitivity to the métier
Interacts effectively
Innovates

CRM Manager Resume Examples & Samples

Manage Salesforce.com CRM application. Responsible for maintaining the functional areas of data management, contacts, leads, campaigns, opportunities, quotes, dashboards and reports
Translate business needs into functional requirements through user feedback and personally identified areas for enhancement
Maintain multiple user roles, security, profiles, and workflow rules
Support and train new and existing users on the salesforce.com application
Implement new enhancements including creation of custom objects, workflows, email alerts and templates, and campaigns
Assist with customization of Salesforce to fit the company's changing business needs
Develop and maintain visualforce, AppExchanges, Force.com pages and integration to other third party solutions
Move code from lower sandboxes to production environment and address issues related to functionality, and integration
Identify SFDC usage problems and craft technical / communication plans to IT/business teams
Assist in managing offshore programming team
Develop and implement test cases for new code to be deployed
Salesforce.com
Pardot – Marketing Automation
Data.com – Data cleanliness and prospecting
Visualforce and AppExchange
Data Loader
Process builder
Sales Console
Support and manage Jr. Salesforce.com administrator
Certified Salesforce.com Administrator preferred
3 years of salesforce.com administrative experience with a minimum 200-seat environment
Have an analytical but sales oriented mindset to translate technology into real world business enhancements to benefit the organization
Communicate clearly: verbal and written

CRM Manager Resume Examples & Samples

Own the daily operational readiness of our Salesforce.com org
Maintain the integrity of applications integrated with our Salesforce.com
Own day-to-day monitoring and long term administration of the Salesforce.com application and connected apps
Respond to CS team members’ requests related to functionality support, how-to questions, and feature activation / tuning
Oversee the distributed user administration function, working closely with business stakeholders to build out enhancements
Document all rules, configuration settings and user permissions changes, additions and deletions
Document and maintain business requirements and workflows

Digital & CRM Manager Resume Examples & Samples

Bachelor’s degree in Commerce with a Marketing or Communication specialization
Minimum of 3-5 years of experience in Digital Marketing and Web projects’ management
Strong interest for data analysis, including a strong knowledge of Google Analytics, Adwords, Tag Manager, and an experience with tracking and report production
Experience with a content management system (CMS) and basic skills in HTML language (an asset)
Be bilingual (English & French)
Be proactive, able to bring new ideas forward
Be independent, able to rigorously manage budgets, able to work in a team and to manage cross-disciplinary projects

Senior CRM Manager Resume Examples & Samples

Manage and continually optimize the creation and execution of all strategic and tactical elements of a portfolio of database marketing campaigns, including setting creative direction for in-house and external Creative teams, e.g., campaign objectives, messaging, and potential templates
Become recognized within the company as an expert on the 1:1 marketing space, as well as Brand email marketing practice
Create and lead development of ongoing communications targeted toward multiple key segments within the [Brand]'s customer base
Work collaboratively with various internal teams to identify and implement new marketing programs based on development and approval of ROI-based business justification
Act as primary team representative to various internal clients who rely on email marketing to advance their business needs
Continually develop, measure, and optimize campaign and portfolio testing programs using a “Champion - Challenger” paradigm
Assume direct ROI responsibility for portfolio programs, and maximize profitability of these programs, over time
Manage internal and external resources to ensure that campaigns are executed accurately, effectively, and within budget
Work collaboratively with internal groups to identify database marketing opportunities to more effectively reach consumers in various high value segments
Design and implement marketing strategies to achieve the goals of Customer Lifecycle Management and Customer Rewards Programs
Under the direction of the Senior Marketing Manager, represent the commercial business objectives of the multiple POS and stakeholders within Database Marketing overall
Where profitable and most efficient, identify and exploit opportunities to grow databases by rapidly acquiring customer prospects
Work closely with internal development creative resources as well as external agency partners
Collaborate cross functionally with retail, loyalty, rewards, and retention marketing teams to identify and implement new campaigns and programs via the 1:1 channels

Digital & CRM Manager Resume Examples & Samples

Content management : Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition
Consumer touch points/media strategy : Plan & optimize media (all touch points) strategy & investments, ensuring cross-media efficiency, close tracking of results, actionable recommendations
Social media management: Create, develop, manage communities (consumers, bloggers, journalists, pharmacists or hairdressers if relevant…) and implement the social media strategy to support the brand’s / project‘s ambition
E-commerce management : implement the distant selling strategy : e-commerce, m-commerce, new categories, etc… ensuring the global consumer experience & cross canal consistency
Customer data, relationship and service management : deploy a strong customer knowledge and data management, and deploy a targeted contact & service strategy, appropriate relationship campaigns and tracking

CRM Manager Resume Examples & Samples

Manage, continuously improve and follow-up on CRM solution (incl. budget and process blueprint)
Drive and/or support the development and continuous improvement of the CRM solution (e.g. integration of promotion evaluation module) or any other related sales support and reporting tools
Ensure that CRM solution and implementation roadmap are always aligned with strategic direction, priorities and business rational
Drive implementation across Consumer Goods securing resources and timings via clear goal alignment with regions
Manage relation to and ensure alignment with different stakeholders (IT and operations)
Develop and establish a harmonized way of working across the Regions
Establish and run the CRM network across Consumer Goods to facilitate learning and share best practices
Propose, ensure and/or deliver relevant learning to build capabilities in the organization
Provide expertise and support local organizations in their implementation, esp. on change management

CRM Manager Resume Examples & Samples

As a CRM Manager you drive the development, analysis and implementation of leading-edge customer management improvement projects within Siemens Healthineers and support country and region roll-outs
In this role, your focus lies on global CRM programs to improve effectiveness and efficiency in all customer oriented processes and to push growth and profitability in the organization
You drive global projects to define common sales process standards together with local organizations in key business aspects like retention management, coverage planning, sales conversion management etc
You provide transparency in the global customer base for Business Areas and regions by leveraging global CRM programs and data
You organize and develop global support material and strategic recommendations with respective functions as well as analyze locally generated data for global usage in strategic decisions
You support local teams to implement and to leverage initiatives to gain strategic advantage and anticipate and resolve potential obstacles
The identification of opportunities and best practices to drive extended usage of existing customer management initiatives in all areas / functions in the local and global organization is also part of your tasks
You hold an university degree in a business related field (e.g. MBA) and/or have experience in business consulting
You have at least 8 years working experience in the field of medical technology with market / business / customer experience in imaging and/or diagnostics
You have solid CRM / Sales / Marketing knowledge and experience
Ideally you have experience in working with multinational teams and/or different countries and cultures
You possess strong project management skills and the ability to lead projects in different geographies
In German and English you communicate on a proficient level, an additional foreign language is considered as a plus
Your strong communication skills help you to align and drive international projects

CRM Manager South Unit Resume Examples & Samples

Define customer segmentation (co-created with CUs)
Design influencers relationship strategy and segmentation (co-created with CUs)
Co-create with territory level and customize level our CRM strategy. Define and implement with the sales area managers our customer segmentation, in order to prioritize our investments
Design and support Loyalty Programs and ICS offer with a close interaction with crop managers
Set up and lead a process to capture value through the salesforce.com toll
Professionals in Agronomic Engineering or Business Administration (mandatory)
Preferably Managers or Coordinators of Commercial Areas or Marketing with MBA in Customer Management
At least 3+ years of experience in the Commercial or Marketing area (mandatory)
Intermediate English level (preferably)
Fluent Portuguese
Ability to teamwork
Empathy

CRM Manager Resume Examples & Samples

Manage and maintain the CRM system, including territory updates, cycle plans and day-to-day support
Be super-user for Interact, Tableau and other central analytics tools for questions on functionality and analytical options
Train new hires on the CRM system and conduct ad hoc follow-up trainings when needed
Be an active partner to field force effectiveness and an ambassador for the CRM system as we expand our account planning
Engage multiple functions in the use of our reporting systems to highlight quality of input and value of analyzing the output
Take part in the evolution of improving and automising our CRM and related systems and reporting
Support field force effectiveness and sales teams in the bi-annual segmentation and targeting process, facilitating cross-functional collaboration on key customers and accounts
Experience from the pharmaceutical (or related) industry
Strong written and verbal communication skills; ability to train others, frame issues, engage and present to business stakeholders
Expert knowledge of Veeva
Working knowledge of Microsoft Excel, Access and PowerPoint
Familiarity with analytics/data tools such as SAS, Access, Spotfire, Tableau, SQL

CRM Manager Resume Examples & Samples

Influence the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the client life cycle
Customer Journey Mapping analyzing touch points with the organization and maximizing commercial real estate process opportunities end-to-end
Working closely with all departments to ensure the CRM works effectively for all aspects of the users
Overseeing direct communications with users through the change management of the CRM platform
Ensuring the data is segmented effectively for targeted user profiles and corresponding activities
Overseeing testing for all aspects of the CRM to ensure the most effective approach for supporting the user community
Continuously reassess the status quo and consider alternative solutions leveraging lean principles to improve user experience, quality and add value to technology solutions
Keep abreast of best practices and apply as relevant
Collaboration with Canada CRM Manager to leverage opportunities to scale solutions
Minimum BA or BS required; Computer Science, Business Economics, Economics or similar preferred
Minimum of 5-8 years of CRM experience with high proficiency in Salesforce and/or MS Dynamices
Experience within the commercial real estate industry and/or consulting engagements is highly preferred
Project management training preferred
Exposure to and understanding of Software Development Lifecycle (SDLC)
Self-starter with critical and analytical problem solving skills to troubleshoot issues with product requirement documentation as it relates to all phases of a project lifecycle
A quick learner, this person will be expected to draw upon their experience and immediately plug into projects at any state
Analytical skills in being able to break down complex business topics into a consumable form
Expert organizational skills to work with a vast array of information and present in an organized manner at any time
Expert listener and requirements gatherer
Ability to thrive in a multifaceted environment and work on multiple tasks simultaneously
Ability to listen, facilitate and execute
Ability to speak to non-tech savvy audiences in simple terms without condescending tone
Multi-tasker leading and controlling multiple projects and tasks simultaneously
Ability to learn quickly and retain information
High standards, high quality work is of utmost importance
Possess strong organizational, time management and project management skills with a demonstrated ability to work both independently and within a team environment
Advanced skills in Microsoft Office applications (MS Word, Excel, PowerPoint and Outlook)

Digital CRM Manager Resume Examples & Samples

Responsible for driving the CRM strategy, including retention, incremental sales and lifetime value
Push the CRM roadmap
Responsible for customer database and CRM development along with IT/BI department
Develop new internal initiatives that will help drive customer retention
Responsible for audience selections, post campaign analysis and insights and direct mail campaigns
Continuous improvement of the overall customer journey experience
Lead external agencies to create digital marketing assets for CRM activities such as newsletters, push messages, promotions and other activities
Manage assets and ensure relevant content on the Wizz Air platforms with daily responsibilities of translations, content creation and uploading content through CMS
Produce forecasts for campaigns, provide reporting, analysis and actionable next steps to improve these campaigns YoY
Manage the relationship and new business initiatives with customer service and commercial teams and 3rd party providers
Overall ownership of the associated budget
Work closely with team members within the digital and e-commerce team to develop the overall strategy and programs
Ability to influence the broader Wizz Air organization to develop the CRM programs and strategies
Allocating resources in an effective manner to ensure best ROI

CRM Manager Resume Examples & Samples

Create and improve sales and marketing data transparency in DHS
Reduce efforts within the sales organisation regarding the use of SalesForce
Support CRM implementation of growth initiatives (e.g. My Pipeline and Sales Transformation)
Create and implement standard reports and dashboards for regional activities needed by HDS and region based on an aligned prioritisation
Support introduction and maintenance of new CRM tools (My Pipeline, integration of marketing cloud etc.)

FSS / CRM Manager Resume Examples & Samples

Three years of digital marketing, e-commerce, online sales management experience
Demonstrated ability to define clear objectives with related KPIs
Solid knowledge of internet technologies including those involving content management, web analytics, search engine marketing, email marketing, web site usability, etc
Ability to work cross-functionally and globally
Bachelor’s degree in Marketing or Information Technology is preferred
Digital agency experience is a plus
Fluent Ukrainian & English
Genuine interest for well-being and a healthy lifestyle

Senior CRM Manager Resume Examples & Samples

Develop and manage the FT’s subscriber engagement strategy to increase RFV (digital engagement score) and engagement with the print product, and ultimately increase lifetime value
Lead the CRM team to implement a calendar of tactical communications and habit-driving campaigns
Develop and optimise the engagement programme, promoting tools, features and content
Leverage Technology to build relevant and consistent journeys across multiple channels for maximum impact
Leverage data and customer segments to target relevant communications to individual readers
Drive business change through use of data and analysis. Define key metrics and KPIs, leverage data to demonstrate the success of CRM activity
Optimise CRM communications through a thorough testing programme. Audit existing communications and customer journeys to identify opportunities to improve
Identify risk segments in order to implement proactive communications to reduce cancellations, working closely with the Retention team
Ensure a high standard of content curation in campaigns through effective use of analytics and relationships with Editorial, to provide value to readers
Support other business areas with their communications to the registered user and subscriber base, particularly acquisition. Collaborate with other departments to bring business efficiencies and deliver to targets
Set, manage and reconcile budgets on ongoing basis
Manage suppliers and agencies effectively, challenging them to deliver to a high standard and provide value
Puts data at the core of everything; ability to define, review and analyse campaigns
A proven track record of working with an agile methodology - delivering quickly, iterating and improving upon previous campaigns
Biased toward action. A good collaborator who can prioritise and simplify
Strong communication skills and ability to build relationships across different departments within the business
Line management experience. An individual who can coach and develop direct reports
5+ years experience in a Marketing disciplines

Salesforce CRM Manager Resume Examples & Samples

Be a part of IT CRM team and work with business teams to analyze and review business, functional, and technical requirements & issues, design solutions, plan and execute future releases
Participate in project team meetings and communicate effectively with peers, architects, system analysts, business analysts, project managers, quality control, and across other technology team boundaries, reporting project status as required
Provide Tier 1 support to the business users in case of Priority 1 issues with the system
Design and develop solutions based on business requirements using Lightning components, Visualforce, Apex, SOQL
Support existing integrations between Salesforce and other boundary systems using Salesforce & 3rd party APIs, develop new interfaces as needed
Day to day activities
At least 8+ years experience working in the IT industry
5+ years of experience developing custom applications on the Salesforce Force.com platform using Apex and Visualforce
At least 2-3 years of people management experience
Experience with Service, Community and Sales cloud
Strong understanding of Salesforce Declarative Programming and Administration (develop code, custom objects, Lightning components, Visualforce pages, Apex, reports, workflows, assignment rules, and more)
Solid understanding of web technologies, such as HTTP, JavaScript, AJAX, HTML, DHTML, CSS and a solid understanding of Object-Oriented design and programming concepts
Ability to work in a fast-paced setting and
Work experience using standard HTML/CSS practices

CRM Manager Resume Examples & Samples

A completed Bachelor’s degree (in Marketing)
About 3 - 7 years’ experience in CRM Marketing
Knowledge of Digital Marketing & social media
Experience in a complex organization
Business fluent in English (written & verbal)
A strong Consumer focus, combined with a passion for Marketing
Good analytical skills combined with a fact-based approach
Result oriented & creative in finding solutions
Driven & entrepreneurial; make an impact!
Good communication skills: sharing information, networking, informing, managing stakeholders, driving projects
Good team player: work together with project teams, global and local colleagues

100

CRM Manager Resume Examples & Samples

Accountable and responsible for shaping the vision and delivering projects that support the sales, service, and digital marketing processes
Leads and/or supports Sales Automation projects by acting as project manager, team member, or subject matter expert for initiatives that are related to CRM and other systems / platforms / tools as required (i.e. SAP, Vendavo, etc.)
Works with internal IT organizations, Lubricants business owners, third-party vendors, and other subject-matter experts to plan and drive the project through the lifecycle from visioning to deployment both in the US and globally
Evaluates, prioritizes, and plans project work, structures work in Agile, engages Business Champions to gather additional detail and resolves prioritization disputes to develop a prioritized backlog both during a project and for iterative development
Communicates effectively to a wide variety of stakeholders internally and externally to manage expectations and maintain alignment as projects evolve during the visioning and execution phases
Acts as a change management subject matter expert in collaboration with the Sales Enablement team to support sales process execution and CRM adoption. Provides intermediate-level technical CRM subject-matter expertise and knowledge transfer to support the development and refinement of processes, reference materials, data analysis, and tools
Continually builds technical skills in our critical CRM related platforms and tools to foster a higher degree of collaboration
3+ years of experience in the business technology field
Work Experience with the Salesforce platform
Certifications in Administrator (basic or advanced), App builder, any of the Marketer, Developer, Architect, or Cloud Consultant
Effective at managing multiple projects concurrently by utilizing excellent organization and planning skills as well as a being a self-starter
Excellent communication capabilities using clear, concise language for an audience and across multiple levels of the organization
A demonstrated ability to focus on customer needs
Experience interfacing with Sales teams and knowledge of the sales process
Experience with B2B Marketing and Sales processes

101

Salesforce CRM Manager Resume Examples & Samples

Champion Salesforce best practices throughout the organization. Work with various functions and end users to identify, document and communicate standard business processes and best practices as they relate to Salesforce
Lead Salesforce product enhancements to deliver exceptional and efficient Sales and Client Management Experiences
Identify opportunities for business or process improvement, make appropriate recommendations, and collaborate across GBT to implement solutions
Balance the customer requirements and the company requirements in building solutions
Management of Admin team and performance of all duties encompassed in the team
5+ years of experience in CRM and Analytics with a proven track record of driving CRM strategy and implementing effective multi-channel collaboration
Previous line management experience would be preferred but not required

102

CRM Manager Resume Examples & Samples

Possess a Bachelor's Degree with a major or concentration in Marketing, IT or a business related field. Bachelor’s degree in Computer Science, Information Systems, Business Administration or related field preferred
Proven expertise in managing large packaged CRM applications
Understand sales and marketing processes involved in winning new business and expanding relationships with existing clients
Able to establish collaborative and productive relationships with internal IT department, marketing, sales, vendors and service providers
Ability to balance business needs, client needs and technological capabilities
Strong financial/business acumen and ability to understand and logically work through business problems to proper resolution
Microsoft Dynamics CRM experience is desired
Microsoft Dynamics CRM certification is a plus
Significant experience with sales management, marketing and/or client service processes
Ability to understand key CRM concepts and functionality
Ability to develop training concepts and train users
Full life cycle implementation experience (requirements gathering, process design, configuration, functional design, testing, conversion, and deployment)
1 - 3 years of experience supporting business information / enterprise systems
1 - 3 years of experience managing projects related to information systems
1 - 3 years of experience providing database administration / date analysis
Knowledge / Experience in Business Intelligence and Data Warehouse

103

CRM Manager Resume Examples & Samples

Experience in database growth initiatives
Experience in managing and distributing direct mail campaigns
Experience in launching/managing a loyalty program
Experience in managing email marketing campaigns and/or lifecycle programs
Demonstrated ability to run cross channel testing
Highly organized and demonstrably detail-oriented
Demonstrated ability to work in a fast-paced, “self-starter” environment
Ability to manage multiple work streams simultaneously
Team-player with excellent relationship-building and communication skills
Education & Experience
Degree level experience (ideal)
Experience within an online retailer or similar Internet-based consumer business
Familiarity with Adobe Reports & Analytics, and/or internal CRM reporting systems
Familiarity with industry best-in-class benchmarks for Key Performance Indicators relevant to the online retailing business

104

Email / CRM Manager Resume Examples & Samples

4+ years of e-commerce and email marketing experience. preferably with testing and automation experience
Strong knowledge of email service provider (ie. Exact Target and Marketo)
Working knowledge of Excel, HTML and CSS required
Familiarity with Adobe Photoshop, Dreamweaver, and email QA tools
Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws
Strong understanding of quantitative data analysis and an analytical mindset strongly preferred
Excellent written and verbal communication, project management, and problem solving skills
Expertise in data-driven marketing and customer segmentation
Proven track record of creating campaigns that drive conversions and minimize churn
Ability to learn quickly, especially new tools and techniques
Self directed, proactive, highly detailed-oriented, results driven, ability to multitask in fast paced and ambiguous environment
Ability to prioritize and work on multiple projects in a deadline driven environment
Ability to build effective relationships within team & with cross functional partners & vendors

105

CRM Manager Resume Examples & Samples

Maintain safe, secure and healthy environment by adhering to Company/Customer safety standards and practices and to legal regulations, alerting others regarding potential hazards or concerns
Performs all duties as assigned and adheres to TEAM’s Core Values of
Safety First / Quality Always – In everything we do
Integrity – Uncompromising standards of integrity and ethical conduct
Service Leadership – Leading Service Quality, professionalism and responsiveness
Innovation – Supports continuous growth and improvement
Pride and Respect – For our customers, for each other and for all our stakeholders
Teamwork – Global teamwork and collaboration
Bachelor's degree in Information Technology, Business, or other related field
Strong knowledge of sales and marketing processes and workflow
In-depth understanding of the capabilities and constraints of Salesforce.com
Pardot and CPQ (Configured Price Quote) skills preferred
Certified Salesforce Administrator (ADM-201) preferred

106

CRM Manager Resume Examples & Samples

Effectively develops and implements CRM strategies, plans and tactics that enable robust and targeted analytics and reporting critical for effective and timely business decisions
Stays abreast of internal as external developments and trends
Leads detail users requirements, analysis as synthesis
Develops the overall local CRM system, prepares plan with specific projects, timelines, objectives, cooperation with other functions, communication plan
Supports SSd director by setting CRM rules and prepares their fluent analysis and evaluation, reports results
Analyses and prepares, communicates and re-analyses CRM data for excellence in brand and resources planning
Effectively oversees and manages CRM projects and deployments to ensure business objectives and needs are met in a timely, efficient and cost-effective manner
Plays the lead role in recommending, scheduling and coordinating CRM systems and data improvements, patches, upgrades and/or purchases
Plays a lead role in development of design specifications for CRM upgrades
Coordinates CRM systems configurations, installations and CRM data migration
Provides effective and timely CRM user training and support
Plans, provides and analyses results of all necessary staff trainings – in field force as in office based functions
Uses digital communication maximally
Effectively collaborates and communicates cross-functionally
Initiate and/or identify innovative opportunities for continuous improvement and/or competitive advantage to the business
Adhere to Roche Corporate principles, policies and practices
In the case of Market Research/Patient Support Program, the employee works in line with all internal rules and all applicable regulations

107

Global Novo CRM Manager Resume Examples & Samples

Oversee the planning, design, development, launch, and ongoing operations of enterprise-level IT business solutions for customer-facing internal and external sales teams, marketing and support functions
Lead a team of systems administrators, developers and operations support staff
Interface with business executives across the company to identify scope, prioritize, and deliver CRM focused technology initiatives, including developing business cases and strategic roadmaps
Responsible for assessing current issues and proposing solutions that balance cost with business benefits
Maximize the business value of business system investments
Focus on CRM applications, including sales, quoting and order management, marketing automation and the integration of CRM data across the enterprise
Set strategy, ensure positive vendor and customer relationships, and direct, guide and mentor staff work activities
Plan, schedule, and direct all aspects of requirements, functional design, technical design, development, testing, deployment, user training, and change management for CRM projects and initiatives
Collaborate with project management and IT infrastructure and network operations on projects to develop project plans, assign resources, execute production release plans, and oversee post go-live production support processes
Oversee in-depth system testing and deployment activities, including end-user acceptance testing, for modified and new systems, and other post-implementation user support activities Define and manage business applications support processes, measures business operations support metrics/SLAs and proactively partner with business owners and technical teams
Set and lead forward looking, innovative and productivity-enhancing actions. Approve standards and continual improvement priorities
Across IT technologies, guide and develop others, drive strategy, ensure efficient installation and refresh of technology base
Lead complex root-cause analysis
Define best practice technology and solution delivery methods
Lead approved enhancement programs as assigned. Mentor/coach staff on technical specialties as well as professional IT methods
Ensure communications with customers and internal IT staff remains positive and frequent
Domestic travel for business meetings approximately 8-10 weeks per year
Master’s degree in Information Systems or IT-related degree
36 months experience in Information Technology or Project Management

108

CRM Manager Resume Examples & Samples

A minimum of 3 years’ experience within a similar role in a Global Luxury Company
Direct experience of operational CRM and the implementation and execution of a Global CRM strategy within the EMEA Region as it relates to analytics, client segmentation, direct marketing, customer engagement and clienteling activities
Strong analytical skills with experience in leveraging data to drive sales and client marketing efforts
Excellent computer skills: Excel and PowerPoint are a must, experience of systems such as Microstrategy, Access, Salesforce, SAS Marketing or similar an advantage
Strong communication and project management skills, highly organized with great attention to detail, the ability to multi-task, prioritize and problem solve
A Team Player that is self-motivated and has the ability to motivate and influence others and work both proactively within cross-functional teams and independently

109

CRM Manager Resume Examples & Samples

To use customer insight data to drive an engaging and converting communication programme in line with GAME's customer engagement strategy and promotional campaigns
You will complete regular competitive audits to ensure the communication is market leading and relevant to GAME's community of Gamers and wider consumer base
Deliver a long term CRM strategy which supports the business strategy and achieves the overall business targets
To propose and execute a Test & Learn plan with the view to improve key CRM and social performance metrics

110

CRM Manager Resume Examples & Samples

Enthusiastically champion CRM concepts and examples of success to brand senior leaders in all aspects of the business. Build close partnerships with brand management (Merchandise, Planning, Marketing, and Store Operations) to develop an intimate understanding of brand nuances, category and seasonal marketing priorities, strategies and plans
Lead, develop and execute the design and implementation of a client segmentation system and targeting for their brands. Identify client CLV and PFP, utilize client segmentation from third party vendors (e.g. Custora, Civis) or internal team resources to develop key client segments
Build solid recommendations for various marketing strategies (direct mail, email, digital, etc.) and provide reporting to convey results to brand management. Reviews analyses of database information and promotional results to evaluate program liabilities, program performance, identify database marketing opportunities and track client purchasing patterns
Work with Brand Marketing to develop and implement a client contact strategy across all channels. Ensure that the marketing investment is consistent with the expected ROI. Establish policies to ensure a tempered offer flow to the clients across channels. Collaborate with credit marketing to ensure integration of credit programs into the client contact strategy
Collaborate with the brands to understand and participate in the development of targeted, relationship marketing programs
Create an operating environment and establish performance standards that result in industry-leading client relationship marketing programs and products in a “test and learn” culture. Develop, test and implement traditional and non-traditional methods of attracting and retaining client which deepening client relationships
BA/BS in Marketing, Direct Marketing or Business related field. Master’s degree in Business or Marketing preferred, but not required
Minimum of 5 - 7 years’ experience in CRM, direct or database marketing with positions of increasing responsibilities within retail, database marketing, or a marketing consulting role. Experience with Catalog marketing and production a plus
Proficient in Microsoft Office (Excel, Word, Outlook and PowerPoint) and SQL
Competent experience with SAS in a data warehouse environment
Strong communication and presentation skills with the ability to relate and present to senior level executives and external business partners
Ability to formulate vision and focus teams on measured goals
Must be able to work with technical data as well as creative concepts
Strategically and analytically capable to match day-to-day execution requirements
Motivated with a strong work ethic and an appreciation for a team-orientated organization

111

Seller Marketing CRM Manager Resume Examples & Samples

Understanding the business to business sphere
Passionate marketing/program/project manager
Knowledge of CRM program design and digital marketing
Strong strategic thinking and problem-solving skills
Able to synthesize complex business initiatives into compelling value propositions
Confident and dynamic personality
Comfortable negotiating with senior stakeholders and operate remotely and independently
Able to absorb limited travel between London, Berlin and Zurich
Graduate degree (Bachelor or Master)
5 years of relevant professional experience in Marketing or project management
English native speaker level, second European language as a plus (especially French, Italian or Spanish)

112

Betfair UK & IE CRM Manager Resume Examples & Samples

Lead a team to plan, cost, build and execute CRM campaigns (for Sportsbook and Exchange) based on specific customer segmentation, campaign or behavioral change objectives
Work closely with the International Marketing Manager to produce coherent and high performing Sports marketing plans delivering against business and product KPIs including: repeats month on month, reactivations and customer engagement KPIs such as opens, clicks and unsubscribes
Proactively manage the CRM budget to meet the desired balance between ROI and spend
Drive customer awareness of Betfair’s services and products via education and promotional activity, maximising customer engagement
Work closely with the marketing insight team to constantly improve targeting and campaign performance
Work closely with Creative Studio to deliver exciting on brand content (both visual and copy)
Work with the Optimisation Manager to maximise the team’s use of all available marketing technology in order to drive continuous performance improvement
Manage four CRM marketing executives ensuring they are working towards team goals, providing the support and guidance for personal development

113

CRM Manager Resume Examples & Samples

University or advanced degree
Minimum 5 years of working experience in CRM field / marketing communications / digital marketing
E-shop management, experience in online sales as well as SDA industry knowledge are desirable
Strong background in customer acquisition, re-engagement and retention strategies
Knowledge of marketing automation tools Salesforce, Eloqua, Sprinklr – would be a plus
Confident communicator capable of inspiring strong collaboration in an organization
Very good organizing and planning skills
Entrepreneurial with creative nature
Results driven and pro-active attitude
Ability to identify and solve problems
Team player, flexible, open minded
Fluent English and native Czech

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