Consumer Insights Manager Resume Samples

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S Koepp

Sean

Koepp

245 Sauer Radial

Boston

+1 (555) 492 2199

245 Sauer Radial

Boston

Phone

p +1 (555) 492 2199

Experience Experience

Boston, MA

Consumer Insights Manager

Boston, MA

Bednar Inc

Boston, MA

Consumer Insights Manager

Developing trends and insights by accessing and leveraging key secondary data sources such as NPD/Crest, Technomic, Datassential, IRI and Nielsen
Lead the collection and systematic analysis of country market data (panels, media plans, socio-economy, culture, demography, etc.), ensuring information quality and accuracy. Organise an in-depth strategic watch (consumer, competition, new business models), identify the major trends of the market to detect growth opportunities. - Define development recommendations to guide senior management, local teams, zone and DMI teams
Managing vendors / agencies, budget and light project management
Working closely with the Business Analytics team to synthesize consumer insights with internal data such as point of sale, labor, and inventory data
Becomes a recognized expert on the hot appliances brewer category. Leads consumer-driven innovation work, and makes recommendations on brewer potential and prioritization, opportunities for growth, and strategic success drivers. He/she teams on key initiatives, developing, and implementing projects that drive strategic plan objectives for high growth
Fosters shift from “one-off research vendor“ to “strategic thought partner,” empowering vendors to act as an extension of Keurig Insights team (including, training and proactively bringing new knowledge and ideas to the team); supervisors vendor partners to execute projects; anticipates and quickly develops contingency plans for complex project issues; proactively manages priorities across budget lines
Building and deliver a robust set of KPI's specifically linked to the performance of the insights team

Phoenix, AZ

Consumer Insights Manager Water & Juices

Phoenix, AZ

Braun-Reilly

Phoenix, AZ

Consumer Insights Manager Water & Juices

8-10 years in research, consumer insights, consulting, marketing or a combination
Excellent structured problem-solving and strategic as well as holistic thinking
Curious professional who is innovative and active in the pursue of trends and capturing the changes in the market
High tolerance for ambiguity and change
Thought-provoker - A critical part of our role is the creation and facilitation of a clear and effective business strategy
Fluent in English
Thought leadership on consumer insights

present

Philadelphia, PA

Senior Consumer Insights Manager

Philadelphia, PA

Lindgren, Cartwright and Wunsch

present

Philadelphia, PA

Senior Consumer Insights Manager

present

Develop and execute a research agenda globally which will stimulate and deliver growth by use of internal frameworks relating to Laws of Growth
Responsible for marketing performance reporting, including KPI and program performance reports
Independently design, develop and execute qualitative and quantitative research studies to address business issues
Develops new, improved and/or more cost effective marketing research tools, methods, and processes. Responsible for identifying agency partners
Set the direction for and continuously develop ConvaTec’s consumer insights
Manage research relationships with external vendors and internal partners
Develop and represent the “voice of consumer” through thoughtful data collection, insightful observations and careful analysis

Education Education

Bachelor’s Degree in Marketing

Northern Illinois University

Bachelor’s Degree in Marketing

Skills Skills

Adaptability and an ability to learn quickly and apply new knowledge
Strong ability to derive insights and recommendations from data and turn data into actionable marketing insights
Strong capability in juggling priorities so that deadlines are met while retaining consistently high quality outcomes
Strong attention to detail and high standard of quality
Demonstrated appitude for detail as well as the ability to understand the big picture
Focused individual who possess attention to detail, very strong organizational and follow up skills
Strong communication skills, both written and verbal, able to present research results to all levels of management
A mature and professional demeanor capable of representing the organization with external clients and senior level executives
Strong knowledge of MS Office applications
Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities

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Consumer Insights Manager Resume Examples & Samples

Design, execute ad-hoc quantitative surveys and qualitative research to solve specific business questions and derive actionable recommendations in user-friendly manner
Collect and syndicate data sources from a combination of primary and secondary research, social media, web analytics and other data sources (search, advertising, etc.), and conduct web and social media analytics
Identify, develop and manage appropriate vendors to ensure seamless execution and quality deployment of research projects while monitoring the state-of-the-art evolvement of research methodology
Subject matter expert in online research around web analytics, social media, campaign reporting, conversion optimization, program/site measurement and multivariate testing
Bachelor degree in marketing, communications, applied mathematics, statistics, economics, computer science, business or social sciences. Master degree in above or any other relevant disciplines is preferred
At least 8 years of relevant experience with deep, hands on knowledge in customized market research projects in both Hong Kong and mainland China, with progressive experience gained from International Market Research environment will definitely be an advantage
Seasoned client engagement skills and ability to translate business problems into solution-driven work and ability in report writing and business review presentations.Ability to translate technical findings into actionable recommendations based on user-friendly reports and presentations
Proficient in online research, social listening, web analytics, search engine strategies and measurement systems. Good understanding of the state-of-the-art online analytics, trend and the applications in commercial research are essential
Good working knowledge in advanced statistical methodologies including linear, binary and logistic regression, time series, and statistical modeling using SAS or SPSS

Global Consumer Insights Manager Resume Examples & Samples

Collaborate with Category Business Units to understand business needs and be the voice of the consumer to help aid decision making
Design, coordinate and execute strategic qualitative and quantitative research projects globally
Work with research suppliers to plan and field primary research projects utilizing an array of methodologies including focus groups, in-depth interviews, ethnographies, online quantitative surveys, event research and simulated shopping methodologies
Translate Consumer Insights into meaningful and actionable information that can be integrated into tactical and strategic decisions
Analyze qualitative and quantitative research data, report and present findings and make insightful and actionable recommendations. Results of this work will be used to inform and shape decisions regarding strategic brand positioning, marketing communications, product development and product line optimization
Analyze syndicated data to deliver an understanding of the category and implications to the business
Identify and implement new and innovative research techniques to address business needs
Knowledgeable about the latest developments and research innovation (both methodological and analytical)
Experienced at formulating research plans and selecting methodologies based upon solving for specific research objectives
Strong experience designing and developing quantitative questionnaires and qualitative discussion guides
Ability to synthesize qualitative insights from a variety of methods into coherent strategic frameworks
Strong report writing and presentation skills
Ability to simultaneously handle multiple projects
Detail oriented without sacrificing a broad strategic perspective
The ability to work independently and be flexible to changing priorities in a fast-paced environment
Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department
Bachelor's degree required, preferably in market research, marketing, psychology, sociology or business administration. (MBA a plus)
5+ years of progressive experience in consumer research—a mix of supplier-side and client-side experience highly preferred
Proven analytical problem solving skills and prior experience with advanced data analysis
Up to 40% travel required
Strong MS Office skills (Word, Excel, PowerPoint)

Consumer Insights Manager Resume Examples & Samples

Hire, onboard, and develop team of consumer insight strategists, media planners and lead generation specialists
Manage team that provides pre-sales support initiatives ensuring service delivery standards are met or exceeded
Collaborate with Gannett leadership team, VP of Sales, VP of Marketing, Managing Director of Integrated Sales/Marketing, Creative Director, sales operations and other cross functional team members, in-house creative agency production team and local station sales leaders and account executives to drive insights from data and create market opportunities to pilot and launch effective campaigns that drive revenue and market share
Educate and guide the organization on the use and application of insights
Identify, design and execute data research methods that improve data collection and monitoring
Manage the development of media strategy to implement effective media planning programs
Undergraduate degree in related field (business, marketing, analytics, communications, computer science or statistics) required; Advanced degree strongly preferred
5-10 years of post-undergraduate work experience in business, sales or marketing providing research and consumer insights
Experience building and managing a team in an integrated sales and marketing or agency environment
Thorough knowledge of how advertisers best utilize traditional and digital media as marketing tools
Thorough knowledge of the research tools that gather and generate consumer insights and the metrics that drive consumer convergence rates
Self-starter who can be both hands-on and provide clear direction to others
Ability to communicate precisely and effectively with collaborating teams, colleagues and clients on all levels
A mature and professional demeanor capable of representing the organization with external clients and senior level executives
Ability to flourish in a dynamic, fast paced environment
All candidates must be eligible to work in the United States permanently without sponsorship

Consumer Insights Manager, Blizzard Resume Examples & Samples

Develop and execute consumer insight plan to support key strategic initiatives, ensuring comprehensive measurement of the marketplace, customer dynamics, and competition
Work with Blizzard HQ and Shanghai business intelligence (BI) team to define consumer insight needs and devise toolsets to pull applicable data
Conduct appropriate market research projects that address key business issues
Mine internal data to derive a better understanding of our player base and performing market analyses, monitoring industry and segments growth trend and gathering intelligence for strategic planning
Provide critical thinking and analytics to all marketing data and supports brand / team in strategic use of tier expansion and game operation data
Perform market analyses and gather strategic intelligence to provide proactive insight into the gaming e market, trends, customer needs, and spending behaviors
Educate stakeholders on appropriate use and interpretation of research and data findings
Develop processes to efficiently produce compelling and concise research reports and create systems for effective collection and use of competitive intelligence
Build useful data dashboard that could help key stakeholders with business decisions

Consumer Insights Manager Foot Locker Resume Examples & Samples

A four-year college degree, graduate degree or PhD in Statistics, Mathematics, or other analytical science preferred
5+ years of experience in database marketing and analytics using various data management and analytical tools
Supplier-side research experiences a plus
Experience in a wide range of qualitative and quantitative methods and ability to apply them appropriately to business issues
Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership, departmental leadership, cross-functional team members

Consumer Insights Manager Resume Examples & Samples

Analyze and synthesize information from data sources: a combination of primary and secondary research, social media, web analytics and other data sources (data from other LOBs, advertising, etc.)
Prior experience in research agency side with consulting capacity a must and experience in client side a plus
Strategic, yet attention to detail
Excellent command of spoken and written English & Chinese (Cantonese and Putonghua)

Consumer Insights Manager Resume Examples & Samples

Excellent command of spoken and written English & Chinese
Appointment will be made on 1-year contract terms
Bachelor degree in marketing, communications, applied mathematics, statistics, economics, computer science, business or social sciences

Global IMI Consumer Insights Manager Resume Examples & Samples

Skilfully manage large-scale marketing research initiatives to help address key business needs. Demonstrate the ability to execute projects autonomously and with excellence
Utilize research best practices in order to employ traditional AND innovative solutions to generate breakthrough, actionable insights
Self-define existing pieces of internal research to mine that can help build the â€œconsumer storyâ€� around an initiative
Research vendor-side experience desired
Adept at Microsoft applications including Powerpoint, Word, Excel
Refined interpersonal skills

Consumer Insights Manager Resume Examples & Samples

Broad experience in qualitative and quantitative methodologies and techniques
Marketing research project management, including data analysis, interpretation, survey design and implementation and report writing
Strong writing and presentation skills
Ability to translate key learning and insights into actionable business strategies

Consumer Insights Manager Resume Examples & Samples

Curious professional who is innovative and active in the pursue of trends and capturing the changes in the market
Excellent structured problem-solving and strategic as well as holistic thinking
Strong communication skills, ability to draw conclusions and develop recommendations
5-7 years in research, consumer insights, consulting, marketing or a combination

Consumer Insights Manager Resume Examples & Samples

Be responsible for driving acute understanding of consumers across all the countries that we operate in
Monitor and report all marketing effectiveness and brand tracking, pairing with the analytics reporting that comes from the performance marketing and data teams
Make quarterly recommendations to heads of marketing on long-term and quarterly marketing strategy planning
Drive planning sessions across regional and country marketing team
5-8 years experience in a consumer research, consulting, marketing strategy or related role, preferably in a fast paced CPG or technology company or a market research supplier
Experience conducting market research across South-East Asia a major plus
Advanced knowledge of market research field and techniques

Digital Consumer Insights Manager Resume Examples & Samples

Develop a robust understanding of ABC OTV’s online portfolio
Lead in-house OTV custom research on the digital consumer journey, perpetually conducting site/app survey projects and online qualitative research
Own Digital Audience Personas project from inception and drive actionability of these insights across Content, Product, and Sales
Champion the customer voice, both stated and observed, in fully informing decision-making across the stations and Digital Media
Pioneer full service custom research projects with research suppliers that establish thought leadership in the digital media and local news landscape
Utilize expertise to support all phases of quantitative and qualitative research, from project design, survey creation, panel assessment, user moderation, execution and analysis. Integrate knowledge and learning from all research areas (analytics, UX, consumer research, competitive) to holistically assess strategic initiatives and product performance
Perform research across the entire distribution chain of OTV’s content, both within OTV owned-channels and non-owned channels. Formulate findings and insights to inform digital strategy and decisions
Formulate hypothesis and collaborate with Product team in conducting A/B & multivariate testing to improve site optimization, user experience, success criteria, etc. across all digital platforms
Evolve digital media success metrics and benchmarking to ensure future-relevant user data fosters measurable, goal-oriented Product and Content strategy
Continually ask why, look for opportunities to better understand the customer, and proactively execute those projects to drive data-driven decision-making
5+ years at a traditional research supplier or digital media organization conducting custom market research
Emphasis on conducting research on audiences consuming on digital platforms, including websites, apps, social media, over-the-top devices, and new media
Experience with end-to-end quantitative research projects, including segmentation, brand tracking, customer satisfaction, and audience profiling
Experience with end-to-end qualitative research projects, including usability testing, concept testing, focus group research, and in-depth interviews
Strong ability to create questionnaire, sample design, and data tab plans
Strong ability to design qualitative projects, execute tests, and extract business insights from user feedback
Experience with SPSS
Superior interpersonal skills with a history of successful internal and external collaboration
Proficiency with Microsoft PowerPoint, Excel, and Word
Experience with self-service research technology, such as Qualtrics and Usertesting.com, highly preferred
Experience with building and championing audience personas highly preferred
User moderation skills preferred but not required
Experience with A/B & multivariate testing in a digital media setting highly preferred
In-house panel management experience preferred but not required
Experience with digital analytics and syndicated measurement tools preferred, but not required (Adobe Omniture, comScore, Nielsen, Hitwise, Quantcast, Simmons, Chartbeat, or similar tools)
Proficiency with Keynote strongly preferred but not required

Consumer Insights Manager Resume Examples & Samples

Defining and delivering a leading insights service for the business including all aspects of quantitative and qualitative research including focus groups, accompanied shops, consumer exit interviews etc
Gathering and collating complex data and insights from multiple sources into a clear, simple and actionable story. Creating research and data driven insights to enable the organisation to make consumer driven decisions that will enable both our brands to lead their respective markets
Managing our customer segmentation model, keeping it up to date and embedding the segmentation into key processes and strategies (e.g. commercial plan, period planning).Managing ad-hoc consumer research projects as required, ensuring that deep insights are generated to enable the business to action as appropriate
Working collaboratively with relevant teams across the business to integrate consumer insights into the brands strategies/plans and define new ways to make consumer insights actionable
Leveraging technology and our digital assets to ensure we are gathering insights from consumers in a way that resonates with them - e.g. live feedback, on line surveys etc
Preparing in conjunction with the Finance and Analytics colleagues the monthly commercial scorecard and BRM deck including consumer trends and behaviours, market trends and movements for key business meetings e.g. BRM
Working with colleagues in the Insight & Analytics hub to deep dive insights and verify research findings with actual shopper behaviour - match research with data to conclude on business insight
Building and deliver a robust set of KPI's specifically linked to the performance of the insights team
Managing and developing key relationships with key insights partners including RedC, Ignite Kantar and OSR. Management of insights budgets to ensure the business is achieving the best service in line with our guiding principle of achieving lowest cost
Bringing innovative methodologies to our research approach to disrupt and provoke the business to glean deep insight from shoppers
3rd level degree - Marketing/Commerce or other relevant business discipline. A specialist qualification in Market Research will be advantageous
A Project Management or Business Analytics qualification would be beneficial
A minimum of 3 year's experience in an insights role within the FMCG/Retail Banking/Teleco industries
Experience in qualitative and quantative research management is a pre-requisite
Experience in research and questionnaire design, data analytics and report generation
Strong analytical capabilities with an emphasis on reading and interpreting data and consumer feedback
Ability to translate research data into clear insight which is easy to understand and respond to
Strong attention to detail, influencing, facilitation and collaboration skills

Consumer Insights Manager Resume Examples & Samples

You combine a passion for understanding and modeling complex datasets with an ability to tell inspiring stories that will impact our global marketing organization
You have previous experience conducting a global customer segmentation study and deriving actionable insights
You’re able to quickly and cost effectively design innovative quantitative and qualitative research including developing RFP’s, managing external vendors, and writing screeners and discussion guides
You’re excited to expand the reach of your work by building cross functional relationships with other researchers and our data science team

Consumer Insights Manager Resume Examples & Samples

Developing customer research capabilities, both primary and secondary to create a customer-centric culture
Synthesizing consumer research findings with syndicated data as well as POS/sales data to create actionable insights and driving the creation of new customer facing marketing programs
Incorporating innovative, non-traditional consumer research techniques such as
Bachelor’s Degree with Masters Degree preferred
5+ years of experience in consumer primary and secondary research
Strong experience in data analysis and synthesis and the ability to make connections from the data
Knowledge of data visualization tools like Tableau helpful
Prior experience managing research suppliers
Experience in coaching, mentoring, and training staff

Senior Consumer Insights Manager Resume Examples & Samples

Broad experience in performing business analysis using multiple data sources 10+ years
Undergraduate degree with a preferred concentration in quantitative discipline (statistics, math, computer science, engineering, econ, quantitative social science or similar discipline)
Strong project management skills, including analysis plan development, data analysis, interpretation, survey design and implementation and report writing
Experience translating business needs into analysis, and analysis into business implication
MBA or Masters in applicable discipline may be substituted for practical experience
Ability to translate business needs and goals into analytic approach and response
Must be able to collaborate, interface and influence at an VP level
Possesses in-depth business knowledge in order to initiate and drive discussions with business partners to identify business issues needing analytic solutions
Highly adaptable, and a demonstrated quick learner

Senior Consumer Insights Manager Resume Examples & Samples

Develop and execute a research agenda globally which will stimulate and deliver growth by use of internal frameworks relating to Laws of Growth
Be the face of both categories and deliver strategic insight to shape and unlock growth potential across the globe
Define and prioritize market analysis and consumer research agenda for all the markets to ensure that all research is strategic, actionable, efficient and cost effective
Assume primary responsibility for managing the budget associated with those categories
Drive synergies across research tools to provide simplicity and efficiency in research and use Mars Signature Tools to maintain the "world-class" quality of Consumer
Ensure that the research plans are optimized for global/regional/local constituents in order to optimize impact, limit redundancy, and drive speed and efficiency
Degree in Market Research or related field
Agility with market analysis tools based on syndicated data sources, qualitative tools applied at the fuzzy front end of the process and the quantitative tools applied later in the validation process
Preferred:MBA preferred or the equivalent in a related field (business or social sciences)

Consumer Insights Manager Resume Examples & Samples

Well versed in the insights space (3-5 years experience client-side or agency-side)
Deep knowledge of data sets and analysis tool-kits
Experience with statistical analysis software tools e.g. SPSS, SQL, R, Python would be a plus

Consumer Insights Manager Resume Examples & Samples

Partner with manager to design insights roadmap against business objectives, timelines, and budget for brand initiatives in support of Premium (LifeWtr) and Natural Enhanced Hydration (O.N.E)
Provide guidance to business team in identifying key business issues and opportunities for the Water+ portfolio with emphasis on Premium and Natural Enhanced Hydration
Incorporate consumer-based insights across all planning, including marketing initiatives, consumer communications as well as annual and strategic business planning
Engage closely with marketing, innovation & finance to ensure an insights-driven approach to the development of communication, brand stretch and innovation strategies for the Water+ brands
Deliver compelling business storytelling to ensure insights inspire strategic decision-making
Work with vendors to analyze data and extract meaningful and actionable insights with minimal oversight from the insights senior director
Experience with a broad range of qualitative and quantitative research techniques
Deep understanding of how to turn insights into action and impact the commercial agenda
Clear communicator, who is able to deliver insights in an engaging, fresh, and impactful manner
Familiarity with IRI/Nielsen scanner and panel data; ideally experience interpreting and applying
A team player, who thrives on working collaboratively in a highly-matrixed environment
Strategic thinking and creative problem solving
Strong consumer advocate and ability to influence decisions
Strong initiative and results orientation
Sense of fiscal responsibility

Consumer Insights Manager Resume Examples & Samples

Lead market research efforts to evaluate the consumer experience using the Net Promoter Score
Manage complex consumer experience studies using internal and external resources
Work as part of a core Optum consumer experience team to manage the research and analytical process
Analyze data to identify strengths, pain points and identify actions for the business
Ensure all data security, quality, regulatory, client and stakeholder requirements are met
Support the Optum Consumer Insights team in helping bring the voice of the consumer to Optum and other activities
Experience building and strengthening relationships with internal business partners and market research firms
Passion for understanding the consumer and improving their experience
Demonstrated appitude for detail as well as the ability to understand the big picture
Strong verbal and written communication skills as well as strong problem solving abilities
· Work effectively individually and in a team environment
· Strategic perspective
Bachelor’s Degree (or higher) in Psychology, Sociology, Public health, Statistics, Marketing research, or Marketing
5+ years of relevant experience including statistics, market research, data management and project management
3+ years of experience analyzing data, including synthesizing data from multiple sources to tell a concise, compelling story and make actionable recommendations
2+ years designing, implementing and analyzing consumer experience research related to the Net Promoter Score or other loyalty metrics, including identifying actions to take to improve the consumer experience
Intermediate level of proficiency in Microsoft Office (Microsoft Word, Excel, PowerPoint)
Master’s Degree (or higher) in Psychology, Sociology, Public health, Statistics, Marketing research, or Marketing or related field
Healthcare industry exposure
Work effectively individually and in a team environment

Consumer Insights Manager Resume Examples & Samples

Working with marketing and merchandising teams to understand the business issues and opportunities impacting 7-Eleven. Collaborating to develop an appropriate learning agenda to increase insights to accelerate our sales and profits. Develop clear, specific research plans and objectives to guide the design and interpretation of research projects to address the learning agenda
Interpreting and reporting results in clear business language to senior management and other departments within 7-Eleven. Sharing insights in compelling fashion with senior management and stakeholders to drive impact
Collaborating with marketing and merchandising to develop accurate and compelling CSAs across the assigned area of responsibility (categories, occasions, customer segments)
Understanding 7-Eleven business system and strategies, store operations, franchisee model and financials to enable more effective insights and recommendations
Interfacing with market research suppliers, merchandising, marketing, planning, franchise, operations, IT, accounting and external vendor partners as needed to identify opportunities and capture appropriate data and information
Recommending appropriate research design and analytical plan including market research methodologies (both qualitative and quantitative) and statistical/ financial techniques to evaluate marketing programs and business opportunities Typical methodologies and statistical techniques include focus groups, ethnographic research, concept screening, cluster analysis, segmentation analysis, correlation analysis, multivariate regression, etc
Supervising independent research firms to develop research methodologies appropriate to 7-Eleven. Negotiating favorable contract terms with market research suppliers on assigned projects. Managing these firms to ensure projects are delivered on time, within specifications and within budget
Collaborating with the VOC and digital teams to recommend new processes to leverage VOC and social listening tools to provide insights
Utilizing internal data systems to access and analyze appropriate sales and financial data
Developing trends and insights by accessing and leveraging key secondary data sources such as NPD/Crest, Technomic, Datassential, IRI and Nielsen
Collaborating as appropriate with key vendor partners to share key insights to increase understanding of 7-Eleven and its customers. Where vendors execute research studies on the behalf of 7-Eleven, ensuring that vendor research designs, executions and evaluations are valid, objective & unbiased
Collaborating with cross functional groups, ensuring customer insights permeates the broader organization
Occasional overnight travel is required to support research efforts
Conducting new product and platform screening research to guide and help prioritize opportunities for future product development
Leading research to help guide menu strategy and optimize the recommended menu offering at stores
Develop customer insights to guide the development of effective positioning, marketing and communication strategies
Recommending and conducting research in stores to guide and optimize major new product and platform launches
Working with the zone leaders and merchandisers to translate and apply (as appropriate) national research results to zone implications
Utilizing foodservice secondary databases (such as NPD/Crest, Datassential, Technomic, IRI and Nielsen) to track trends, spot opportunities and to benchmark our performance vs industry and competition
1-2 years of market research related experience or equivalent with Master’s Degree. 3-5 years’ experience with Bachelor’s degree
Prior experience in conducting primary research in a foodservice environment
Must be able to demonstrate experience with a wide variety of research methodologies, including both quantitative and qualitative methodologies
Working knowledge of syndicated store and/or panel data (such as from IRI, NPD/Crest or Nielsen)
Knowledge of appropriate statistical techniques and ability to explain results easily to end users
Excellent report writing ability, verbal and written communication skills and excellent presentation skills are required
Has the ability to synthesize disparate and sometimes contradictory learnings and to transform key data into clear business insights for the purpose of creating action plans
Adapts to, and works effectively with, individuals or groups in a variety of situations. Is able to understand and appreciate different perspectives, adapt one's approach as situations change, effectively introduces and implements new methods, processes or changes
Has the courage to convey controversial findings and/or recommendations in the face of opposition
Possesses curiosity that drives further understanding of a subject. Is open minded in assessment of new ideas and valuation of resources
Has the ability to exchange and explain information and concepts to others in an understandable manner. Effectively uses both written and verbal skills in formal and informal communication
Possesses excellent analytical and strategic problem solving skills in order to help clients understand and prioritize opportunities
Adapts easily to changing scenarios. Able to handle multiple projects and tasks simultaneously, demonstrating excellent time management and organizational skills

Senior Consumer Insights Manager Resume Examples & Samples

Manages and oversees activities of market research managers. Manages development of the market research team, coaching, and evaluating in a way that motivates and develops strong business team members. Ensures opportunities for growth and interaction with LOB senior mgmt
Plays a leadership role with the market research team in setting marketing objectives and strategies by providing guidance in identifying and articulating key business issues and opportunities for the line of business. Demonstrates ownership of results. Champions and ensures application of learning’s
Identifies, develops, and champions the Division’s growth strategies. Provides thought leadership on new product development strategy. Ensures potential opportunities are grounded in consumer understanding
Develops new, improved and/or more cost effective marketing research tools, methods, and processes. Responsible for identifying agency partners
Ability to multi-task in a fast-paced, can do culture
Strong interpersonal skills to build effective working relationships with enterprise leaders
Strong knowledge of Business practices and marketing principles
Expert knowledge existing research techniques and merging trends
Excellent communication skills; strong consulting influence capability
Demonstrated team skills and thought leadership for consumer products categories, brands and environment
Outstanding power-point and excel skills required
Bachelor Degree in Business, Marketing or related discipline. MBA preferred
5+ year experience in managing a team of direct reports
5 – 10 year experience in shopper insights and/or user experience testing

Consumer Insights Manager Resume Examples & Samples

Manage market research agency partners: communicate research objectives, identify deliverables, collaborate on methodology development, review questionnaires to ensure that all Business objectives are addressed, test online surveys and ensure accuracy and completeness of all deliverables
Manage all aspects of project timeline including hitting all major project milestones, coordinating and synthesizing cross functional inputs on questionnaires and ensuring any research stimulus is appropriate, accurate and delivered on time
7+ years of successful consumer market insights experience
Marketing research experience required with agency experience strongly preferred
Solid understanding of marketing communications and new and emerging media platforms (i.e. mobile, digital, social media)
Abliity to present complicated material in a concise and compelling manner
Demonstrated experience in project management, organizational leadership, and supplier management. Strategic thinker with superior analytical skills
Ability to build trust and engagement and act as an influencer at all levels with confidence to respectfully challenge existing business models
The incumbent assuming responsibility for this position must have a consulting mindset to drive sound and inspiring solutions and recommendations for the business
Incumbent will work to elevate the stature of research by providing solid understanding of methodological strengths and weaknesses
Make recommendations based on qualitative and quantitative research and marketing strategy
Expert knowledge existing research techniques and emerging trends
Ability to work independently under tight deadlines
Identify short and long term goals to achieve overall team/company objectives
Outstanding PowerPoint and excel skills required

Consumer Insights Manager Resume Examples & Samples

Recommend appropriate strategic and brief related quantitative consumer research tests taking into account the creative and/or client needs as and when required
Design test protocols to include: aims, objectives, sample specifications, questionnaire formats, data processing requirements, statistical techniques, presentation tables/graphs, delivery timelines and investments
Brief vendors and assess proposals against aims, objectives and budgets
Monitor implementation to ensure adherence to best practice
Analyze and interpret data
Debrief the findings to perfumery, sales and fragrance development to support the creative effort
Develop internal and client presentations as and when needed
Disseminate learnings throughout the network to optimize business and cross-category opportunities

Consumer Insights Manager Resume Examples & Samples

Responsible for building, activating and engaging US and state specific communities of lottery and casino players
Lead ongoing planning sessions with key SG colleagues on the community platform to ensure its potential is fully developed
Monitor online activities for all panels and dispense key findings with each of SG Insight’s teams as well to key customers
Aid in the design & execution of multi-channel, targeted marketing campaigns to ensure adequate participation of players in our research studies
Translate community feedback into actionable insights that can be leveraged for product improvement and/or new product development
Coordinate with our global vendors to supplement and diversify each community
Track traffic and engagement in the site and offer suggestions for growth of participation in the site quarter over quarter
Travel to lottery customers and/or business divisions, as appropriate
At least 2 years of community management experience
At least 2 years of experience in digital or social media marketing; gaming (lottery or casino) experience a plus
Bachelor’s degree in Business Administration or Marketing with coursework in Marketing Research required; Master’s degree in related field preferred
Demonstrated hands on ability to analyze large amounts of data – ensure accuracy, recognize patterns/trends and organize observations into a clear and useful format
Strong quantitative and qualitative data analytical skills essential
Working knowledge of IBM SPSS Base and/or Text (or their equivalent) data analysis platforms
First-hand experience with internet-based survey programming tools
Proficiency in common business software tools (MS PowerPoint, Excel, Word, etc.) is imperative
Strong adaptability and flexibility to work in a fast-moving environment
Strong attention to detail and high standard of quality
Entrepreneurial minded, driven, and determined

Consumer Insights Manager Resume Examples & Samples

This role requires a Bachelor’s degree with 7+ year’s successful consumer market insights experience / BS or equivalent degree in psychology, cognitive science, human factors, design, etc
Experience conducting research in user experience (UX), product design, or technology contexts
A strong history of quickly gaining credibility, collaborating and successfully influencing business partners
Personal credibility, confidence and robustness to influence business partners, and challenge existing business models
Highly developed strategic thinking, commercial and marketing skills
Ability to contribute at a strategic level with the POV of the consumer
Proactive, problem-solving attitude towards business challenges
Excellent communication skills, both verbal and written. Must be impactful and have the ability to present complicated material in a concise and compelling manner
Ability to synthesize and integrate current and previous research findings to tell the consumer story
A proven ability to bring the very best out of suppliers, both in terms of servicing and encouraging them to develop new techniques
Ability to work effectively on their own and work well under tight deadlines
Able to effectively work on multiple projects at a time
Must be able to identify short and long term goals to achieve overall team/company objectives
Track record of bringing complex projects to successful completion

Consumer Insights Manager Resume Examples & Samples

Manage assigned projects, tasks and requests to ensure objectives are being met within the timeline while still maintaining the quality and integrity of the work
Must be comfortable with balancing: providing support to the Research Director, managing own work load and overseeing the development, training and work of Junior and Senior Analysts
Develop and utilize research design methodologies that showcase consumer insights in a creative way
Utilize 3rd party data sources to derive insights
Participate in the development of propriety tools and techniques that lead to more strategic insight-based communications planning
Conduct focus groups and assist in the leading of brainstorming sessions Design, manage, and analyze custom qualitative and quantitative research studies
Evaluate and keep up-to-date on current marketing, consumer, and media trends, as well as the latest trends in research suppliers and methodologies
Support team in new business pitches
Keep up to date on category and media trends
Present research findings both internally and to clients
Assist with marketing Consumer Insights through developing ‘point of view’ whitepapers/articles/ presentations to be distributed and managing Consumer Insights landing page on Mediacom Everyday Intranet
Develop clear, creative, compelling, and persuasive communications
Train employees in custom research techniques, tools and best practices
Provide guidance to team members and nurture/promote team environment
May have a direct report or will be supported by multiple junior level analysts that will require development
Build positive relationships with internal and external teams and be a good role model for junior team members
Ability to work in a team environment that promotes collaboration
Adept at communicating effectively across all levels
Capable of working successfully within a team as well as independently
Able to establish and maintain effective relationships interdepartmentally as well as those outside the team
Well-versed and proficient in tools and methodologies used within the media research industry
Must be willing to challenge or question internal clients by clarifying the objectives of the client needs and determining if the solution is aligned with the request
Be consultants and advocates to the rest of the company in all manners related to Consumer Insights
Qualitative research and ideation experience that ideally includes ethnography, brainstorming, in-depth and group moderation
Quantitative experience from start to finish, including survey programming and analysis
Broad marketing knowledge
Able to work in a fast-paced, deadline-oriented, multi-tasking environment, in which attention to detail is expected
Superior written/verbal communication skills
Proficient in Microsoft Word, PowerPoint and Excel
Bachelor’s degree preferred; focus in business, marketing, or advertising a plus
4+ years’ experience in custom consumer insight design and execution at a research supplier, ad agency, or media agency desired

Consumer Insights Manager Resume Examples & Samples

4 + years’ experience in marketing research on consumer products on either agency or client side. Stronger requirements around quantitative research experience, but qualitative research experience is desired
4 + years research design experience and training
3 + years’ experience using syndicated research in an analyst, planning, or product management function with demonstrated ability to research specific topics and deliver insights that answer or address specific business or customer questions
2 + years translating research results and analysis into customer targets and product/service recommendations
Ability to manage objectives and timelines for research studies, reviews and analyzes gathered data, and reports on data integrity to assist in the execution of a marketing research plan
Understands the four influencers of buying behavior: cultural, social, personal and psychological and how to find ways to reach and serve the market more effectively, and able to identify consumers' needs and expectations from a variety of sources and present information in an easy-to-understand communication format for internal and external stakeholders
Ability to identify and understand issues, problems, and opportunities; compare data from different sources to draw conclusions; use effective approaches for choosing a course of action or developing appropriate solutions; take action that is consistent with available facts, constrains, and probable consequences
Research Vendor Management
Market Analysis
Customer Needs Identification
Business Case Analytics High School Diploma/GED
Social Sciences/Marketing or related

Consumer Insights Manager Resume Examples & Samples

5 years+ relevant customized research experience (agency or client side, preferably both)
Higher education in Marketing, Economics, Psychology, or Sociology preferable
Strong Leadership Competencies, proven successful business record, and demonstrated ability to effectively develop teams via execution of the various processes
Proven commercial sense and business acumen
Good track-record working with major brands at a senior level, with strong influencing skills
Ability to manage range of projects and tasks, with good organizational skills
Excellent analytical and presentation skills

Consumer Insights Manager Resume Examples & Samples

Maintain a strong voice grounded in consumer insights to help identify new directionsand ensure an emotional connection with a brand
Assist internal clients with interpreting research results and implications, and recommend courses of action basedon findings
Fulfill secondary information requests from company personnel
Help ensure that market research programs produce accurate and reliable information to aid in company decision making
Identify, select and work with research suppliers and industry partners to manage projects and ongoing programs for the company, and ensure projects remain within project scope, timing and budget
Provide support for major research programs:project tracking to maintain deadlines and schedules, coordinate with third party research suppliers, and assist in day to day operations
Document best practices for frequently conducted research efforts and educate the organization on these methodologies
Minimum of a Bachelor’s Degree in Marketing or related field
10+ years experience and strong understanding of market research and consumer insights
Experience in Innovation/new product development research and Communications/Advertising research highly desirable
Experience linking quantitative and qualitative findings and generating actionable syntheses
Interest and past experience mentoring research team members and interns
Focused individual who possess attention to detail, very strong organizational and follow up skills
Ability to interpret large amounts of data
Strong communication skills, both written and verbal, able to present research results to all levels of management
Experience with data-oriented computer software (SPSS / SAS) a plus
Comfortable working independently and in groups

Consumer Insights Manager Resume Examples & Samples

Strong ability to derive insights and recommendations from data and turn data into actionable marketing insights
Is a fan (sports and/or concerts) and is excited about working on fan related issues
An analytical, detail-oriented mindset
Extensive background with various primary research methodologies; both quantitative and qualitative
Demonstrated experience and success managing primary research projects, with a focus on both product based initiatives and satisfaction research
Ability to quickly understand and use a variety of data
Supplier side experience a plus
Team player comfortable with experience interacting with different functional areas across an organization
Strong research project management skills including ability familiarity with sampling, fielding, survey design, data handling, and creating reports
Experience with handling data and using SPSS or SAS (additional statistical software experience is a plus)
Ability to multi-task and work efficiently in a dynamic, demanding environment

Consumer Insights Manager Resume Examples & Samples

4-6 years in a consumer insight/planner role (ideally with exposure to liquor and/or CPG)
Client/direct CPG experience preferred
Wide exposure to both qualitative and quantitative research methodologies
Experience working with key market and/or consumer data (eg. Nielsen, IRI, Euromonitor, IWSR)
Familiarity with alcoholic beverage category a big plus
Four-year college degree in Business Administration or related field
Strong analytic, problem solving and insight reporting skills
Ability to draw conclusions from multiple data sources and provide actionable insights
Solid business acumen and the ability to make rational recommendations and judgments

Consumer Insights Manager Resume Examples & Samples

Engagement with clients to gather project specifications and management of expectations
Provide guidance to an analyst to develop reports or conduct analyses to address key business questions from clients
Analyze performance reports and create presentations and other deliverables to provide results, recommendations and advice to clients and other business partners in a clear, concise manner
Stay abreast of industry trends and participate in brainstorming sessions that identify new marketing opportunities for clients
Working independently or as part of a team, with some responsibility for managing and developing the career and skills of staff
6+ years of digital analytics and insights experience, preferably for consumers (patients) within the Life Sciences industry
Significant experience in hands on optimization of digital media (search, display, email)
Experience creating insights to drive media optimization using digital data
Strong oral and written communication skills that enable personal impact with senior-level decision makers
Strong problem solving and consulting skills, self-starter, takes initiative, team player
Client facing experience from an agency or consulting firm
Strong academic track record including Master’s degree in statistics, math, economics, or related quantitative field required
Prior experience or avid interest in the healthcare and life science industries
Some project management experience
Adaptability and an ability to learn quickly and apply new knowledge
Excellent conversational and business English (written and oral)
Right to work in the recruiting country

Senior Consumer Insights Manager Resume Examples & Samples

Lead Consumer Insights for Logitech’s Smart Home Group, supporting a cross-functional team of designers, business leaders, and engineers
Identify information needs, and design and implement comprehensive research studies to address those needs
Ensure that new product innovation is forward looking and solves real-world problems for consumers
Drive awareness and usage of consumer insights throughout the organization, to fuel Logitech’s consumer-centric culture
10-15 yrs. of demonstrated experience producing insights that solved real-world problems for consumers and led to significant business impact. You should be comfortable tackling projects at all stages of innovation, from the ‘fuzzy’ front-end to near-launch refinement
A passion for the Design Thinking innovation process and strong experience with the research techniques used throughout, including trend spotting, ethnographic interviews, field trips, immersion exercises, frameworks, narratives, journey maps, and personas. Ability to design and lead consumer interviews, including experience using advanced interviewing techniques
Experience designing and leading workshops and brainstorming sessions with cross-functional teams to synthesize insights (secondary and custom) and ideate new experiences and product solutions
Excellent business strategist and relationship builder, with strong client service and influencing skills
Excellent story teller and compelling presenter
Thorough with data and disciplined in drawing conclusions; yet also willing to express personal judgment and help the business make intuitive leaps when necessary
Has interest in consumer electronics and technology and understands industry players, current issues, and what’s in the future
Keen eye for study design and execution details
Proficient in basic office programs such as Word/Google Docs; PowerPoint/Keynote/Google slides; Excel/Google Sheets. Experience with Adobe suite products; video and photo editing; sketching and proto-typing are a plus
Able to travel domestically and internationally approximately 20-30% of your time

Consumer Insights Manager Water & Juices Resume Examples & Samples

Thought leadership on consumer insights
Collaborative team player with strong interpersonal skills - able to work in virtual teams across countries, functions and hierarchies
High tolerance for ambiguity and change
Experience within multi-national environments
8-10 years in research, consumer insights, consulting, marketing or a combination

Consumer Insights Manager Resume Examples & Samples

Act as the "voice of the consumer" within the organization on assigned brands
Global research experience a bonus
Collaborate with key stakeholders on assessing business issues to develop, manage/execute learning plans for the assigned core brands
Consult, advice and influence local and global brand teams on insights methodologies, usage and interpretation
Strong communication skills (verbal and written/visual) to create and deliver compelling presentations of insights to teams, senior management and key retailers
Excellent project management skills: Able to prioritize multiple projects with little assistance and execute programs and projects from start to completion
A team player with strong interpersonal and team building skills
Minimum of six (6) years of experience in consumer research
Experience in consumer insights, using primary research techniques
Master's degree or MBA from an accredited institution
Minimum three (3) years of experience conducting research in conjunction with new product marketing launches
Experience in consumer research with a Consumer Package Goods (CPG) company

Consumer Insights Manager Resume Examples & Samples

3+ years marketing analytic experience on either vendor or client side
Intermediate to advanced skills in Microsoft Excel and PowerPoint, with specific ability to create pivot tables, perform VLOOKUP, MATCH, INDEX or other data analysis in Excel
Proficiency in SPSS Statistics or SAS, with strong knowledge of statistical and analytic methods and best practices, including inferential and predictive techniques
Familiarity with data integration, data transformation and data management techniques
Proficiency in survey design, brand tracking and customer satisfaction research
Broad knowledge of primary and secondary 3rd party data sources and ability to extract and integrate such data with in-house custom data for deep dive analytics
Experience in leading analytic projects independently, from needs assessment through final reporting

Consumer Insights Manager Resume Examples & Samples

Manage, design, execute continuous and ad-hoc quantitative surveys and qualitative research to solve specific business questions and derive actionable recommendations in user-friendly manner
Conduct sophisticated data analysis, provide research summary results and actionable recommendations to business problems based on multiple sources of data
Prepare and communication research results to internal clients, e.g. marketing, operations, human resource, revenue management and finance, at middle to senior level management in the organization
Coach junior research professional staff to ensure seamless execution and quality deployment of research projects in the park and resort wide environment
At least 10 years of relevant experience with deep, hands on knowledge in customized market research projects (quantitative and/or qualitative), like guest satisfaction continuous tracking, new product evaluation, event evaluation, website evaluation, etc. in both Hong Kong and mainland China, with progressive experience gained from International Market Research environment will definitely be an advantage
Proficiency in online research with working experience with online tracking/monitoring methodologies, analytics, services and vendors
Seasoned client engagement skills and ability to translate business problems into solution-driven work and ability in report writing and business review presentations. Ability to translate technical findings into actionable recommendations based on user-friendly reports and presentations
Ability to work with multiple stakeholders and handle multiple work assignments with high standards
Good working knowledge in advanced statistical methodologies including regression, time series, and statistical modeling using SAS or SPSS

Consumer Insights Manager Resume Examples & Samples

Lead development and execute research learning plan in collaboration with insights team
Manage key insights vendor partner relationships, identify new potential vendors and methodologies
Lad brief development and RFP process for key market research projects
Provide recommendations within the insights team & key stakeholders based on learnings from market research
Create and deliver PowerPoint presentations of research findings with clear and relevant insights and visualizations to simply communicate with key stakeholders
Closely collaborate with all members of the insights team to ensure effective centralization of our data and triangulate data / learnings with other data sets
Manage the annual budget and business management on behalf of the insights, strategy & analytics team
Manage ongoing needs of the Atlanta superior research facility
Identify opportunities to scale research globally to gain efficiencies and build stronger global brands
Collaborate with all key stakeholders, within NA marketing and international partners
Internal stakeholders: This includes product innovation, brand management, integrated marketing, foundational research and others as identified. work closely and collaboratively with key stakeholder leads to ensure objectives are met within timeline
Bachelor's degree in related functional area, focus in marketing or market research preferred
Minimum 7 years experience working in consumer goods / retail business, preferably with higher ticket, durable goods
Experience initiating, planning and leading market research projects or similar marketing initiatives. Ability to translate research into meaningful recommendations and next steps for the business
Leading cross-functional teams of varying levels and experiences
Managing vendors / agencies, budget and light project management
Solid communication skills in both written and verbal approach
Comfortable developing and delivering presentations in front of small groups
Proficiency using PowerPoint, word and other basic software programs

Senior Consumer Insights Manager Resume Examples & Samples

Set the direction for and continuously develop ConvaTec’s consumer insights
Ensure that marketing and sales strategy is intelligence based
Develop customer insights and findings from marketing programs by applying standard data analysis protocols and integrating external market data
Responsible for marketing performance reporting, including KPI and program performance reports
Maintain a close and strong relationship with local and global stakeholders
Partner with Ostomy Marketing Team to conduct ongoing program and business analysis
Monitor and evaluate predictive model performance and recommend the timing of recalibrations
Recommend additional opportunities to improve analysis capabilities
Perform ad-hoc analysis as requested
US Ostomy Marketing
Global Ostomy Marketing
US Sales
Customer Interaction Center (CIC)
Concierge
A Bachelor's degree is required, an MBA is preferred
Preferred fields of study for undergraduate degree are Data Analytics, Mathematics, Statistics, Economics or related discipline
A minimum of 7 years of experience in data analysis, experience within the healthcare marketing field desirable
Specific data analysis experiences is desired
An understanding of relational database structure, data set design and analysis, and report development is required
Development and implementation of marketing segmentation strategies
Development of strategic recommendations based on insights and findings gathered from tactical analysis is preferred
Experience in healthcare, pharmaceutical or medical device industry is strongly preferred
Strong customer service focus and prioritization skills are required
Experience working in high-performance teams in a fast paced environment desired
Demonstrated ability to work effectively on cross-functional teams with colleagues at all levels, including senior management and deliver results against tight deadlines is also required
Demonstrated project management experience is required
Experience developing standard and ad hoc sales reporting using standard business reporting tools, such as Cognos, etc. is also required

Consumer Insights Manager Resume Examples & Samples

Works independently. Exercises considerable latitude in determining objectives and approaches to assignment
Effects of decisions are long-lasting and heavily influence the future course of the organization. Errors in judgment or failure to achieve results would result in the expenditure of large amounts of company resources
Serves as consultant to management and special external spokesperson for the organization on matters pertaining to its plans and objectives
Assists supervisor in developing integrated learning plans to address core business needs and creating/sharing of integrated learning plans across functions to ensure full learning needs are identified for each core initiative
Collaborates with Global and Regional partners, including Insights, Marketing, R&D, and Shopper to identify innovation through new products, forms, packaging, claims, etc. Ensures that innovation is developed with global needs in mind. Drives global innovation in prioritized markets
Scans the landscape and identifies new vendors; Manages contracts and relationships with research vendors (with Procurement); Encourages vendors to act as “strategic thought partner”, supervises vendor partners to execute projects and proactively manages budget priorities
Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; provides macro-trend understanding to the business; Looks at global trends and delineates business implications
CPG experience preferable with 6+ years of progressed experience in Market Research, preferably in a consumer marketing or manufacturing company
Demonstrated ability to influence cross-functional partners to impact decision-making; and “have an opinion” backed up by insight
Strong communication skills; Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely
Strong strategic business knowledge with the ability to appropriately use judgment and risk-taking
Well-developed data analysis skills and proficiency with data analysis software desirable
Display expertise appropriate to level and conversant in a wide range of quantitative and qualitative ad hoc research techniques and syndicated business sources/analyses (e.g., IRI and/or Nielsen scanner and household panel data)
Ability to travel 10-20%

Consumer Insights Manager Resume Examples & Samples

3 years’ experience in consumer research and research project cycle
General understanding of statistical and data processing methods
Working knowledge of with web-based research tools and statistical analysis is a plus (R software, SPAD, SPSS)

Consumer Insights Manager Resume Examples & Samples

Demonstrated experience in troubleshooting and resolving problems
Demonstrated experience in design, implementation and support of marketing focused databases and systems
Ability to quickly learn new technologies, applications and processes
Demonstrated ability to work directly with internal departments towards issue resolution/project release
Advanced SQL skills required
Experienced with survey data and an understanding of research methodology
Ability to handle multiple projects required
Desire to work in a fast paced environment required

Consumer Insights Manager Resume Examples & Samples

Grounds business in the consumer and the shopper, and makes sure business decisions on growth opportunities and portfolio strategy are consumer/shopper motivated
Assists the Marketing and Sales Directors in making recommendations on business potential and prioritization, opportunities for growth and strategic success drivers
Leads the day-to-day research activity for Pacific (planning, designing and executing the work). He/she teams with GFO GSI&A on key global category initiatives, providing inputs to the GFO research design and translating GFO research findings to more detailed implications to the local organization
Helps the organization set KPIs and optimizes and tracks the performance of the business and initiatives against them, providing descriptive, diagnostic and predictive insights behind the data
Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues. Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; Leads and applies understanding of brand/marketing fundamentals to assess brand health, and assists in marketing plan and category/brand strategies development
Uses broader range of research and analytics tools/resources/processes to assess business issues; Independently and proactively identifies the key business issues/questions and partners with Regional subject matter experts to determine, the most appropriate research design and analytic plan to address business/ research needs; Evaluates and incorporates new/emerging, agile research tools that provide increased consumer insight and business growth
A Bachelor's degree is required preferably in Market Research, Business, Social Sciences, Data Science or Statistics
Technical market research and analytical experience and conversant in a range of quantitative and qualitative research techniques and syndicated business analyse
Detail-oriented and possess data visualization skills
Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely
Must be capable of creating one’s own agenda and deliverables given knowledge and understanding of consumer businesses
3+ years of progressed experience in Market Research, preferably in a consumer marketing or manufacturing or market research company
Experience in running advanced analytics tools is a plus (Marketing mix, Media Spend Optimization, pricing and promo analytics, syndicated data sufficiency analysis among others)
This position requires approximately 5% domestic and international travel

Consumer Insights Manager Resume Examples & Samples

Demonstrate ability to design, manage, analyze, and communicate primary market research related to a specific business question
Manage all aspects of consumer research including both quantitative and qualitative research
Develop impactful insights that drive brand strategy and decision making, by leveraging primary and secondary research and competitive intelligence
Represent the consumer POV across critical strategic decision-making
Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders and ultimately drive action across our brands and categories
Lead Brand Equity studies in support of key priority brands, including managing external vendor relationships through survey design and execution, analysis and reporting
Constantly look for opportunities to elevate and amplify the value of Consumer research, by exploring new approaches to methodologies, analyses, reporting while managing within budget constraints
Bachelor’s degree from an accredited institution, major in Business, Marketing, Market Research or Psychology, or related field. (MBA in marketing or marketing research could be an asset)
5 years consumer market research experience, to include study design, management and application of various types of marketing research
3 years experience using syndicated data like IRI or Nielsen

Senior Consumer Insights Manager Resume Examples & Samples

6 + years marketing research/consumer insights experience on either vendor or client side
Thorough knowledge of marketing research methods and best practices, instruments, data sources, and suppliers, and how and where to gather new data
Expertise in leading research projects independently, from needs assessment through final reporting
Experience partnering with internal stakeholders and outside vendors/OEM partners in understanding needs and sharing knowledge/insights -including presentations to small and large audiences
Basic knowledge of Marketing functions/processes, strategic development and business and financial processes
Proficient in Microsoft Office: Word, Powerpoint, Excel, Outlook
SPSS and statistical acumen
4 – 6 years direct experience working in one or more of the following industries US wireless (e.g., carrier, OEM, software provider, infrastructure provider, consulting or research firm), consumer electronics or technology, consumer/packaged goods
Experience leading ongoing customer satisfaction, experience and/or deactivation studies and evangelizing insights throughout the organization
Experience in integrating “big-data” with research results
Experience working in a demanding, fast-paced environment
Survey-programming proficiency (esp. Qualtrics)

Sensory & Consumer Insights Manager Resume Examples & Samples

Accountable for delivering products insights through value adding sensory & consumer methodologies fulfilling all the obligations of being an effective project leader
Manage and supervise sensory tests (i.e sensory profiles conducted by the snack panel located in Holzminden, discriminative tests done in Marlow and Corby)
Manage consumer research activities qual. and quant. to support strategic projects (e.g. focus groups, online panels etc.)
Facilitate exchange between Technical, Category Management & Marketing through product performances (i.e sensory description and drivers of liking) to ensure consistent communication input to improve Symrise flavors
Project management & SCI resource allocation against internal and external requirements, including linkages to Snacks Technical and Category Management staff responsible for PACE projects
Continuous development of current best practices, research methodologies and development of creative solutions to complex challenges, especially in circumstances where “conventional” approaches are not working
Quality and timeliness of service provided to Snack Business Unit, Sales / Key Account Management and Research & Innovation
High level communication skills, representing the SCI community in cross-functional internal teams and taking central leadership role in client presentations and workshops
Delivery against projects, meeting deadlines, creating added-value propositions and direct and indirect contribution to winning new business
Implementation of best practice methods and evolution of existing tools
University degree in Sensory/Consumer Science, Psychology or related fields
Minimum 3+ years relevant professional experience in sensory and consumer Insight position
IT & Numeracy Skills (Understanding of Statistical Analysis concepts, MS Office)
Presentation & Audience Handling Skills
Advantage : German

Consumer Insights Manager Resume Examples & Samples

Actively engages with multiple product and marketing teams within our Global Product Lanes (GPLs) simultaneously on consumer research projects
Identifies, designs and develops the best techniques to address consumer insights needs and challenges
Executes research projects, both qualitative and quantitative, including study design, questionnaire development, fielding, analysis, reporting and presenting research results in a visual and impactful fashion
Supports GPL teams in delivering market trends analysis for their categories; requires triangulation of primary and secondary research sources
Engages with a variety of internal and external consumer panels, lead users and industry sources to deliver meaningful insights
Bachelor’s degree in business, marketing, market research, statistics, economics, or other related field
5-7 years of market research experience in B2C
Proven ability to deliver neutral, data-driven insights with clear implications to drive action
Deep intellectual curiosity about consumer behavior
Fluent understanding and experience executing the overall qualitative and quantitative research process including segmentation, personas, consumer decision trees/journey mapping
Strong detail orientation, project management and prioritization skills
Industry experience or interest in cycling, snow sports or camping/outdoor
Knowledge and/or experience with digital analytics and social listening tools
Knowledge and/or experience with data visualization techniques and tools
Strong skills in collaboration and working within a matrix organization

Senior Consumer Insights Manager Resume Examples & Samples

Independently design, develop and execute qualitative and quantitative research studies to address business issues
Present results to vice president level clients clearly linking business questions to research results through strong story telling abilities
Sets priorities and independently manages timelines and workflow of numerous projects simultaneously across a wide client base, managing clients, vendors, budgets and resources
Analyze and synthesize information from custom and syndicated sources to provide recommendations that drive strategy and ultimately sales
Influence and impact business results by interpreting, synthesizing and communicating insights & recommendations that are simple, engaging, and actionable
Proactively builds relationships and collaborates with internal business partners to understand business needs and strategy. Develop learning plans for the year
Align projects with corporate strategy. Identify knowledge gaps related to shoppers – drive understanding of shoppers through research to close knowledge gaps and improve decision making
Partner with internal team and external vendors , leveraging insights to drive decisions
Actively develop self and others in support of department purpose and stay on top of current marketing research and industry trends
Drives continuous improvement of department’s current methods, approaches, and vendor capabilities adapting with changing business needs to achieve more efficient and better insights
Innovates and experiments with new methodologies when appropriate
4 year degree (Marketing, Marketing Research, Psychology, Statistics, Mathematics, Economics, Anthropology, or Sociology) and/or equivalent combination of education or work experience. MBA is a plus
7+ years progressive experience in consumer and shopper research/insights ideally within a Consumer Packaged Goods company and/or Retailer
Advanced knowledge of and experience working with proven and emerging qualitative and quantitative consumer/shopper research techniques, methodologies and approaches; strong knowledge and understanding of research reporting and interpretation, scoping and research design
Builds clear, concise consumer stories utilizing multiple sources and business partner perspectives. Strong ability to integrate and synthesize research information from multiple data sources delivering value-added insights and recommended actions to solve business problems
Acts as strategic partner with internal clients to understand and help drive strategy. Tells stories across projects and develops strategic implications. Builds understanding of client business, trends, structure, their needs, and what drives them, ensuring solutions are rooted in business need
Successful in fast paced environments, managing competing priorities and project deadlines

Consumer Insights Manager Resume Examples & Samples

Turning consumer insights into actionable findings that move the business forward
Conducting market research (using both syndicated data and primary research methods) to determine consumer preferences and identify improvement and growth opportunities
Deploying multiple primary research methodologies to discover consumer needs and preferences
Mining data from a variety of third-party research tools
Crafting compelling stories from complex data to address key client business issues
Working closely with the Business Analytics team to synthesize consumer insights with internal data such as point of sale, labor, and inventory data
Developing written reports and PowerPoint presentations to convey findings and recommendations to clients, operators, business analysts, and executive audiences
Socializing research findings across different departments - creative, marketing, operations, culinary - and pivoting to the needs of each
3+ years of proven experience in consumer insights, ideally in the food industry, healthcare, or hospitality industry
Experience with syndicated data sources (e.g., Nielsen, IRI)
A talent for seeing the patterns behind data, and understanding what these patterns might mean for consumers
A demonstrated ability to work effectively, both independently and in a team environment, in an atmosphere of multiple projects, shifting priorities, and deadline pressures
Proven intellectual and problem solving skills that allow you to really get to the heart of the critical business issues
The ability to communicate difficult concepts in a clear, straightforward way at all levels of an organization (and esp. to non-technical audiences)
General knowledge of the healthcare industry including clinical processes and hospital reimbursements is preferred
Understanding of hospital data sources including HCAHPS, Truven and CMS is preferred
Natural curiosity, a can-do attitude, and comfort with ambiguity
Loves rolling their sleeves up and diving into projects
Experience deploying multiple methods for understanding consumer behavior, preferences, and experiences
Experience with Excel, Powerpoint, and Adobe software (InDesign, Photoshop, Illustrator) is preferred

Consumer Insights Manager Resume Examples & Samples

Support Business, Breakthrough, and Core innovation initiatives through end user insights and analysis
Prepare and manage research schedule and budget for the year
Prepare, conduct, and maintain schedule for ethnography research, VOC (voice of the customer), infield research, and other methods to vet new business opportunities and segments
Create model to identify and provide an estimate for market sizing
Identify user frustrations and validate technology advancements for particular markets, segments and users
Advance ideas through researching the internet for key trends, technologies, business models, products, etc
Propose cost-effective options for research methodologies and platforms favorable to emerging markets
Build trustworthy online communities across key countries within the emerging markets to support panel discussions, online surveys, etc
Assist in the development and execution of an overall business plan for identified segments. This will require situational and internal assessments, competitive overviews and market opportunities
Quantitative Survey writing, implementation and analysis
Qualitative Survey writing, implementation, moderation and analysis – focus on concept testing, “paper-prototyping”, crowdsourcing ideation and design
Voice of The Customer (VOC) – Ethnography planning and execution
Conjoint Analysis
Proficient in Microsoft Office, particularly Excel (Pivot Table Manipulation) and Power Point
Online Community moderation and management
Vendor / Contractor management
Vision Critical
My-Take
Survey Monkey
GLG – Garrison Lyman Group
3+ years leading consumer insights and research, 2+ years in product management

Consumer Insights Manager Resume Examples & Samples

7+ years of consumer insights experience. Retail experience is a plus
Experience designing qualitative and quantitative research projects and writing RFPs. Experience with Qualtrics (or similar platforms) and/or Medallia (or similar platforms) is plus
Highly organized with the ability to handle multiple projects at once
Strong attention to detail, written and oral communications skill
Curious, self-driven and creative as well as highly collaborative

Consumer Insights Manager Resume Examples & Samples

Inspire passion for consumer and shopper understanding throughout the organization, championing its role as the core of all decision making
Work with domestic markets and brand teams to create best in class “knowledge bank” on our consumers / travellers behaviours & attitudes
Liaise with cross-functional teams as the main source of and dissemination point for all relevant insights about consumers, global trends, marketing and communications, innovation
Identify gaps in consumer/shopper knowledge and develop GTR insight strategy to address them
Input into strategic thinking and brand planning for the development and growth of Pernod Ricard brands in GTR
Conduct routine market intelligence landscape assessments and performance reports, identifying, developing, & embedding best practices within the team
Review and keep stakeholders updates on competitor strategies, NPD, performance
Manage and nurture effective agency relationships with research/creative agencies and consultancies to build a network of strategic partners for PRTREMEA
Manage insights budget

Consumer Insights Manager Resume Examples & Samples

Ensure overall client satisfaction by proactively relating NPD data and industry trends to business opportunities
Provide day-to-day tactical support utilizing market research data, data portal training, answering FAQs, preparing data insights and presentations, email and meeting follow up
Develop and execute comprehensive client account plans; understand the client's organization; understand their internal objectives and business issues; develop knowledge of the industry they compete in, and provide day-to-day tactical support
Strengthen the partnership by delivering value-added analysis within the practice area
Expand the client base to include a broader mix of end users
Operate in a collaborative team environment providing support and cross-functional training as needed
Increase client engagement through delivery of consumer, business, and market insights, leveraging the full quiver of NPD data sets and analytical capabilities
Learn about client’s business goals and objectives to recommend and propose research solutions that provide actionable, relevant insight
Build relationships with client contacts to develop strategic business insights regarding their most important business issues/needs, both short and long-term
Collaborate with team members regularly and communicate effectively and frequently
4-5 years of experience within data analysis, client services and account management. Category Management or Key Account experience within a manufacturer a plus
Strong research and analytical skills and writing ability – able to distill diverse data sets into cohesive and succinct stories, proposals, presentations, and emails
Category Management / Brand Management experience within a manufacturer or retailer desired
Ability to synthesize data and develop meaningful conclusions/insights using several data resources- POS scanner and consumer panel data
Expert in all MS Office products, Excel, PowerPoint, & Word
Experienced proficiency in data access tools
Outdoor/sports, home appliances, office supplies, consumer technology and juvenile productsindustry knowledge a plus
Ability to travel (typically <10%)

Consumer Insights Manager Resume Examples & Samples

Champion and lead consumer & shopper insights, proactively lead the communication of their implications throughout the division – working across all relevant categories
Ensure that insights are incorporated into the NPD program to support the business in delivering competitive products to market
Effectively define, plan & implement an annual research program to address anticipated information needs of the division and future consumers
Ensure best practice and leading edge creativity within the research methodologies & insight generation processes
Ensure that consumer insights are at the foundation of all consumer & shopper communications

Consumer Insights Manager Resume Examples & Samples

Participate in the development of research plans and independently manage mid to large-sized research initiatives for the Consumer Insights department
Provide relevant and actionable insights that best facilitate appropriate decision making for internal clients
Provide primary day-to-day client interface on projects while working closely with Brand Managers and/or Directors
You will work closely with brand and marketing teams with your insights having an impact across Europe with major brands
Data mining the customer satisfaction database to understand where our strengths and opportunities lie
Budget responsibility with colleagues on the substantial budget spent on behalf of Europe Sales and Marketing

Consumer Insights Manager Resume Examples & Samples

Becomes a recognized expert on the hot appliances brewer category. Leads consumer-driven innovation work, and makes recommendations on brewer potential and prioritization, opportunities for growth, and strategic success drivers. He/she teams on key initiatives, developing, and implementing projects that drive strategic plan objectives for high growth
Leads the day-to-day research activity for key segments of the brewer business and across the portfolio of brewer products including planning, designing and executing the work, as well as driving innovation on prioritized businesses
Identifies and prioritizes business information needs and develops the learning plan and the most appropriate research strategies to deliver against business objectives. He/she uncovers new claim opportunities and lead development/validation/ assessment of new categories for the brand and white space opportunities (new channels, new offers, etc.). Influences marketing and R&D members to gain input into learning plans. Synthesizes data and insights across sources to address broader business objectives
Partners with cross-functional stakeholders to identify knowledge estate gaps and link closure of the gaps to the annual learning plans. Works with marketing and R&D to identify opportunity areas to underpin our Where to Play and How to Win choices
Supervises research vendors and manages all aspects of insights projects, including defining research objectives, identifying methodologies and tools, selecting vendors, designing study materials, drawing actionable insights from results, and writing clear reports and presentations that tell a story
Fosters shift from “one-off research vendor“ to “strategic thought partner,” empowering vendors to act as an extension of Keurig Insights team (including, training and proactively bringing new knowledge and ideas to the team); supervisors vendor partners to execute projects; anticipates and quickly develops contingency plans for complex project issues; proactively manages priorities across budget lines
Manages contracts and relationships with research vendors (with Procurement); encourages vendors to act as “strategic thought partner”, supervises vendor partners to execute projects and proactively manages budget priorities
Provides the voice of the consumer in decisions on innovation and communication strategies; Advocates for the consumer in key business meetings
CPG experience preferable with 5 - 7 years of progressed experience in Market Research, preferably in a consumer marketing or manufacturing company
Demonstrated ability to influence cross-functional management to impact decision-making; willingness to “have an opinion” backed up by insight, and the confidence to influence key stakeholders in meetings and one to one basis
Outstanding communication skills; ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely. Ability to navigate ambiguity and conflict constructively
Highly strategic business knowledge and intellectual curiosity with the ability to appropriately use judgment and risk-taking
Must be self-driven and capable of creating a research plan, executing research, and finalizing reports, presentations, and other deliverables given knowledge of business needs. Able to operate with minimal supervision
Technical market research and analytical expertise appropriate to level and conversant in a wide range of quantitative and qualitative custom research techniques, and experience working with data from syndicated business sources/analyses (e.g., IRI and/or Nielsen scanner and household panel data)
Ability to collaborate well with stakeholders, quickly gaining credibility as a valued business partner
Operate with a sense of urgency and follow instructions
Bachelor's degree is required; post-graduate degree or equivalent in Market Research, Social Sciences, Statistics, or MBA is preferred
This position requires approximately 15-20% travel

Consumer Insights Manager Resume Examples & Samples

Achieve a high level of strategic partnership and influence with relevant cross-functional partners (Market Planning, Consumer Marketing, Product Teams, etc.) ensuring strategies and objectives of the Strategy & Innovation team are realized with business partners
Seek out innovative, best-in-class approaches to address business issues, leading to improved research tools, methods, and processes
Provide thought leadership and business council to senior-level executives and cross-functional leaders, by leveraging insights in a way that influences business strategy
Work with team members and stakeholders to understand business questions, manage all aspects of the internal market research strategies to address them including planning, preparing, and executing projects
Interpret primary and secondary data from multiple sources (i.e. Forrester, NPD, InfoTrends, Gap Intelligence, etc.) to tell a holistic story. Identify market trends and customer insights and translate into actionable ideas and strategies through digestible reports and presentations
Manage existing external research and agency partners along with identify new vendors based on research type and ability
Define standardized qualitative and quantitative research plans for products in all stages of the customer journey
Research industry trends; proactively identify areas for value-added analysis
Minimum 5-7 years in a strategic insights/analytics role, with a very strong background in innovation
BA/BS in social sciences, marketing science, applied research, or related field. Must have a strong academic record and analytical background
Experience executing qualitative and quantitative research with an acute understanding of a variety of market research methodologies and their applications
Experience working with or managing 3rd party vendors with strong syndicated research experience and familiarity with a variety of syndicated and secondary data sources
Proven track record working with disparate data sources and distilling key findings and insights that led to actionable steps
Passionate about research, electronics, and emerging technology
Strong PowerPoint and Excel skills. Proficient with survey tools such as Qualtrics
Highly organized and detail oriented with the ability to work under pressure and handle multiple projects

Senior Consumer Insights Manager Resume Examples & Samples

Develop and represent the “voice of consumer” through thoughtful data collection, insightful observations and careful analysis
Translate business needs into cost effective and appropriate research methodologies ranging from cutting-edge techniques to tried-and-true methods
Execute qualitative and quantitative research projects ranging from facilitating player interviews to complex segmentation studies
Manage key tracking studies including fielding, reporting and analysis
Act as point of contact for a wide variety of syndicated data sources
Manage research relationships with external vendors and internal partners
Passion about games and consumers is a must!
6+ years of experience in a custom primary research function on the client or vendor side
Meticulous and detail-oriented with excellent verbal and written skills
Solid analytical skills and problem solving abilities
Ability to structure and deliver presentations clearly, crisply, and compellingly
Proven project management skills and willingness to be flexible against a dynamic set of business priorities
Strong interpersonal skills and the ability to build cooperative, productive relationships with internal clients and vendors
Experience with business intelligence analysis
Experience with analytics software tools like SPSS and SQL a plus
Degree in applied psychology, sociology, economics, engineering, computer science, marketing or equivalent is preferred
10% travel required, including some international travel

Consumer Insights Manager Resume Examples & Samples

Oversee and conduct primary research to gauge brand health and inform internal users regarding business opportunities and strategy direction. This duty is performed weekly, about 25% of the time
Use consumer insights from a variety of sources to provide a brand point of view on specific business questions pertaining to product, retail channels, direct-to-consumer marketing, partnership and licensing opportunities, and strategic corporate decisions. This duty is performed weekly, about 25% of the time
Provide and articulate thought leadership for the company including "point-of-view" regarding macro cultural, consumer, retail, church, and other societal trends that impact our business. Educate the company regarding findings and potential impact. This duty is performed weekly, about 15% of the time
Collaborate effectively with Hallmark Insights & Analytics team to cross share market and product category knowledge. Help represent DaySpring across Hallmark regarding the faith consumer. This duty is performed weekly, about 15% of the time
Contribute to the strategic marketing team via completion of key initiatives, promotions, marketing calendar creation tied to consumer needs, and managing brand resources including the Corporate Toolbox and SharePoint sites. This duty is performed weekly, about 20% of the time
1 or more years of experience in the consumer insights field
Excellent relationship skills
Provide thought leadership through relationship based influence
Understand and synthesize research
Analytical excellence in usage of market data, both qualitative and quantitative
Build narratives and data based insights
Motivated self-starter with the ability to work in a fast-paced dynamic environment
Proactive with a sense of urgency and tenacity
Understand and appreciation for the DaySpring vision: To see every person experience and express the life-changing message of God’s love

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