Consumer Insight Manager Resume Samples

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Experience Experience

Detroit, MI

Consumer Insight Manager

Detroit, MI

Zboncak, Powlowski and Conroy

Detroit, MI

Consumer Insight Manager

Project Manage a number of key global projects, from consultation with stakeholders, through questionnaire design, analysis spec to final delivery. This will involve both streamlining continuous projects and scoping/running ad hoc work. The majority of work will be quantitative
Use research and insight to drive cultural change within the organisation and ensure senior stakeholders put consumers at the heart of their planning and strategic thinking
Highly proficient with Microsoft Office applications, especially PowerPoint and Excel
Ideally to have worked in market research roles both agency- and client-side
Foster relationships with internal partners and external vendors, managing specific work-streams under supervision of leader
Partnering with leader, communicate findings in a clear and compelling way
Demonstrated expertise in use of excel; presentation software (ppt, keynote)

Boston, MA

Global Consumer Insight Manager

Boston, MA

Gorczany, Walter and Becker

Boston, MA

Global Consumer Insight Manager

Create best practice documents in the area of scope (brand, advertising, Tracking, etc..) and be on edge with latest innovative approaches
Provide ongoing support to local Insights leads that fosters an environment of knowledge-sharing
Strengthen our relationships with our major suppliers encouraging deeper collaboration and partnerships
Be a thought leader and collaborate with stakeholders to drive consistency in approach and agencies on all continuous research
Manage continuous research projects for the McDonald’s system (i.e. brand trackers, behavior tracker, etc…) and lead research agencies, market coordination, and reporting
Act as a “center of excellence” for Continuous research (brand trackers, communication trackers, etc..), driving on going improvement in methods and delivery of data & insight, in order to drive consistency and to achieve a single source of truth across McDonald’s worldwide
Support development of key strategic documents for stakeholders and broader system

present

Boston, MA

Consumer Insight Manager Nordics

Boston, MA

Sauer-Kling

present

Boston, MA

Consumer Insight Manager Nordics

present

Manage the brand Equity tracking tool for Sweden and Norway
Manage relationships with key suppliers for the Nordics, by setting clear objectives, timelines and feedback : Nielsen Europanel, Ipsos
Performance analysis across multiple data sources
Lead or contribute to some transversal CI projects for the chocolate category across Europe
Passion for market and consumer research across ad hoc and continuous data
Strong knowledge of Retailer Panel and Household Panel data
Fluent in English – written and spoken

Education Education

Bachelor’s Degree in Business

The Ohio State University

Bachelor’s Degree in Business

Skills Skills

Excellent problem solving skills with strong attention to detail
Strong interpersonal skills and high level of professionalism
Excellent written, verbal and visual communication skills to include ability to deliver compelling presentations of consumer insights
Strong analytical skills with ability to discover and communicate root causes to drive consumer insight improvements
Ability to develop, prioritize and accomplish goals
Encouraging and inspiring your colleagues to create better products, experiences and services have the end-user in mind and achieve great results
A commitment passion and energy to constantly champion the consumer and bring their voice to the table
Putting the consumer at the heart of the business by delivering actionable insight that impacts business decision making
Ability to work independently and within a team environment
Excellent listening and critical thinking skills

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9 Consumer Insight Manager resume templates

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Consumer Insight Manager Resume Examples & Samples

Manage all phases of the market research process including needs identification, project design, survey design, coordinating with internal field team and external vendors where appropriate, analysis, and presentation of results
Hands-on researcher with 5+ years of relevant research experience, including both qualitative and quantitative methods
Hands-on experience with SAS (preferred), SPSS, or similar package required
In-depth knowledge of Excel and PowerPoint
Critical thinker, able to sort through complex business issues to develop research plans. Able to think out of the box and willing to try different research approaches
Able to conceptualize and build an analytic plan, design questionnaires, and analyze and summarize data
Demonstrated ability to translate research data into actionable insights and recommendations through compelling reports and presentations that tell a story
Proven ability to effectively manage conflict and demonstrated partnering skills
Ability to handle multiple projects simultaneously
Prior experience with SAS/SPSS programming
Demonstrated strong team player skills
Demonstrated ability to partner with external research consultants
Familiarity with conducting research domestically and internationally
Fluent in Spanish and/or Portuguese (highly desirable)

Consumer Insight Manager Resume Examples & Samples

Able to conceptualize and build an analytic plan, design questionnaires, and analyze and summarize data Demonstrated ability to translate research data into actionable insights and recommendations through compelling reports and presentations that tell a story
Prior experience with usability testing
Bachelor’s degree or equivalent in related field

Consumer Insight Manager Resume Examples & Samples

Project Manage a number of key global projects, from consultation with stakeholders, through questionnaire design, analysis spec to final delivery. This will involve both streamlining continuous projects and scoping/running ad hoc work. The majority of work will be quantitative
Build strong two-way relationships with key global brands to deliver our research agenda to meet their specific needs, and over time becoming an integral part of their planning procedures and goal setting
Efficiently deliver quality outputs at considerable scale. This requires a wide range of skills, from developing insight systems (e.g. dashboard build), through to the ability to condense large volumes of data into a tight and coherent story
Use research and insight to drive cultural change within the organisation and ensure senior stakeholders put consumers at the heart of their planning and strategic thinking
A deep understanding of research methodology is essential. Ability to think strategically, providing a clear vision for how insight can be used to support the corporate strategy
Impeccable and proven project management skills
Experience running complex multi-country quant projects
Ruthless time management and prioritisation skills rooted in business importance – knowing when to deliver and move on vs. when to do the extra mile
Highly proficient with Microsoft Office applications, especially PowerPoint and Excel
Ideally to have worked in market research roles both agency- and client-side
Ideally to have experience working in or directly influencing a Brand team
Degree in a relevant subject

Consumer Insight Manager Resume Examples & Samples

Mine and analyze data using various statistical techniques. Interpret information to provide objective, clear and actionable insight
Support and lead consumer insight projects. Design research studies, in partnership with leader, applying appropriate methodological techniques to address business needs. Develop questionnaires / discussion guides, with guidance from leader, that provide a platform for key insight and actionable results
Foster relationships with internal partners and external vendors, managing specific work-streams under supervision of leader
Partnering with leader, communicate findings in a clear and compelling way
Min 3-5 years relevant experience in related field (e.g. marketing/sales, market research, business analytics, strategic planning , new product development…)
Ability to manage a team of 1-2 people
Demonstrated experience in quantitative, qualitative research and/or statistical/analytical techniques
Solid communication skills (verbal, written, presentation)
Demonstrated expertise in use of excel; presentation software (ppt, keynote)
Knowledge of statistical software (SPSS / SAS) required
Solid understanding of market research, marketing and / or product development
Strong attention to detail within context to the business goals
Able to interpret information to articulate a clear, compelling story to identify business opportunities
Comfortable sharing a point of view and advocating for consumers
Demonstrated analytical and critical thinking skills

Consumer Insight Manager Resume Examples & Samples

Work with clients to assist their growth through insightful information on the market and customers using a combination of innovative approaches
Identify and recommend new services to support client's business needs
Lead sales activities independently through preparation and delivery of proposal and credentials
Manager and grow a team of researchers

Consumer Insight Manager Resume Examples & Samples

Manage all phases of the market research process including needs identification, project design, survey design, analysis, and presentation of results. Provide consultation to internal clients, including executives
Synthesize primary (e.g. family dynamics, consumer psychographics/need states, brand equity/health studies) and secondary data (e.g. entertainment/vacation trends) sources into actionable insights
Manage and inspire a team of researchers including analysts and field staff
Provide regular status updates and share consumer insights gleaned to leverage market knowledge across a broad spectrum of Cast/LOBs
Build and manage relationships with internal/external partners, and primary/secondary research vendors
Ensure consumer perspectives are front-and-center across all LOB strategies
Collaborate with WDP&R Research, Corporate Brand, other Disney China divisions and other TWDC research teams on best practice, information sharing, research initiatives/efficiencies, portfolio projects, and to leverage actionable insights from pre-existing work
College Graduate (MBA preferred)
Hands-on marketing researcher with 5+ years’ experience in Marketing Research
At least 7 years’ experience working in a research role in Mainland China. Pan Asian experience a plus
Demonstrated ability to translate research data into actionable insights and recommendations through compelling reports and presentations that tell a story. Demonstrated strong presentation skills
Demonstrated strong team leader skills
Demonstrated strong partnering skills. Proven ability to handle conflict
Hands-on experience with SPSS/SAS or similar package required
Written and verbal fluency in Mandarin and English

Consumer Insight Manager Resume Examples & Samples

Hands-on researcher with 5+ years of relevant research experience
Hands-on experience with SAS (preferred), SPSS, or similar package
Critical thinker, able to sort through complex business issues to develop research plans
Able to think out of the box and willing to try different research approaches
Able to conceptualize and build an analytic plan, design questionnaires, and analyze qualitative and quantitative data
Demonstrated ability to translate research data into actionable insights and recommendations through compelling reports and presentations that tell a comprehensive story
Demonstrated partnering skills
Prior experience with SAS programming

Consumer Insight Manager Resume Examples & Samples

Serve as subject matter expert in the area of advanced analytical techniques (including but not limited to discrete choice analysis, predictive analytic, and multivariate drivers analysis) to the entire Consumer Insight team
Hands on researcher with 5+ years of relevant research experience and 3+ years of advanced analytical experience
Ability to excel in a fast-paced complex business environment
Proficient in SAS (preferred), SPSS, or similar software package
Proven experience in advance analytical techniques such as discrete choice analysis, predictive analytics, and multivariate drivers analysis
Proven ability to communicate complex analytical models in simple terminology
Demonstrated attention to detail
Demonstrated proactive and creative problem-solving skills
Demonstrated strategic and creative thinking ability
Proven ability to champion project from inception to implementation
Proven ability to develop end-to-end analytical solutions
6+ years of advanced analytical experience
Proven experience applying advanced statistical techniques to survey data in order to create action plans for an operation
Proven ability and interest in mentoring others to develop their statistical capabilities
Prior work experience within a research firm/department or advanced analytics environment
Bachelor’s degree or equivalent in Statistics, Economics, Mathmatics, Business Administration, or Operations Research

Consumer Insight Manager Resume Examples & Samples

Put Your Skills to the Test - Mine and analyze data using various statistical techniques. Interpret information to provide objective, clear and actionable insight
Exercise leadership - Support and lead consumer insight projects. Design research studies, in partnership with leader, applying appropriate methodological techniques to address business needs. Develop questionnaires / discussion guides, with guidance from leader, that provide a platform for key insight and actionable results
Collaborate with key partners - Foster relationships with internal partners and external vendors, managing specific work-streams under supervision of leader
Tell the story - Partnering with leader, communicate findings in a clear and compelling way

Agency & Consumer Insight Manager Resume Examples & Samples

Establish senior-level agency relationships through analytic expertise
Identify, structure and execute ad effectiveness research
Package these insights effectively for both internal and external audiences
Build the empirical case to demonstrate that Facebook media should be a critical component of all media plans

Agency & Consumer Insight Manager Resume Examples & Samples

Solid analytics experience with a technology company, media agency, consulting firm, or research company
Candidates must have a solid understanding of online advertising and measurement techniques
Excellent communications and client-interaction skills are essential
Management consulting, ad agency, research industry, or sales experiences are highly valuable
Strong client-facing / partnership skills
Must have worked in an internal or external client facing role
Ability to communicate complex ideas in a clear and effective manner to a broad range of audiences
Competitive Salary including the following benefits apply Medical Benefit Dental Benefit Vision Benefit Pension Benefit Life Assurance Ride2Work Childcare Benefit Wellness Benefit Transport Laundry Benefit 2016 UK Holiday Calendar Paid Time Off (PTO): 25 Paid vacation days per year Posted: 25th August 2016 Closing date: 29th September 2016

Consumer Insight Manager Resume Examples & Samples

Define research needs, challenges and directions to act on
Lead the qualitative research projects focusing on APAC on product development, marketing and shopper insights
Influence the internal stakeholders to decide on any strategies
Support local markets'expansion

Consumer Insight Manager Resume Examples & Samples

Understand what the client’s overall goals and objectives are, and the role that different departments and individuals are playing in achieving these
High levels of presence – be a recognised and well known face around the client office
Manage the client’s expectations with respect to quality, speed and volume of data and servicing
Resolve workload issues if they arise, negotiating with internal/external stakeholders to establish priorities
Submit monthly forecasts in line with approved divisional systems, updating these as things evolve
Identify revenue gaps and plans for closing these over the course of the year, communicating status and priorities both upwards and downwards
Grow revenue within existing client base and expand reach to other new client base
Prepare proposals both in response to client briefs and proactively, follow up and close these proposals in order to achieve revenue targets
Manage and plan the account resource to avoid drops in service quality
Identifies growth areas / new opportunities for business by anticipating future needs / trends in industry
Attend relevant training and seek out opportunities to grow knowledge about our industry, clients and capabilities

Consumer Insight Manager Resume Examples & Samples

Meet people with ease and motivate them to seek opportunities and achieve high standards
Be quite bold and, if necessary, stubborn in order to fight a cause in situations where others are pushing in directions which may not be best for the organisation or others
Smooth relationships when difficult circumstances prevail and develop a culture of trust both within and outside the team
Be alert to changing situations, show flexibility in approach, adaptability in difficult circumstances and continuously strive to achieve a result
Motivate people to give their best results, praising them when things go well and appraising them of improvements which could be made
Cope well with time pressure and make decisions under complex and demanding circumstances
Solve problems creatively and seek opportunities for improvement and development
Influence and persuade a variety of people in changing situations

Consumer Insight Manager Resume Examples & Samples

Putting the consumer at the heart of the business by delivering actionable insight that impacts business decision making
A commitment passion and energy to constantly champion the consumer and bring their voice to the table
Understanding your customer’s needs, partnering with them to co-create innovative solutions
Encouraging and inspiring your colleagues to create better products, experiences and services have the end-user in mind and achieve great results
Project planning and administration for strategic design projects, including articulating the value and appropriateness of different methods that will bring value to particular projects
Running strategic design projects day-to-day
Leading, planning and conducting qualitative research, uncovering key insights
Synthesising large bodies of research information and data to provide insights and identify opportunities
Translating analytic insights into concrete actionable recommendations, drawing conclusions for business improvement and influencing strategy
Understanding the applications of behavioural science and the impact this can have on consumers’ reactions and experience
Managing budgets and negotiating effectively with external agencies
Facilitating and contributing to the generation, critique and iteration of services and products across various touch points, channels and entire eco-systems
Facilitating workshops
Presenting and sharing ideas with people from all backgrounds
Finding ways to help Zurich hear and see our customer’s stories and take action from them using tailored artefacts such as presentations, reports, visual maps, interactive channels, animations and videos
A desire to explore new and innovative approaches that provide appropriate answers to our business questions

Consumer Insight Manager Resume Examples & Samples

Act as a strategic thought-partner to marketing and the wider business to ensure that the objective voice of the consumer is considered in key business discussions and decisions
Work with the Senior Consumer Insight Manager and marketing team to shape the three year strategic plan and annual operating plan based on genuine consumer and shopper insight – ensuring plans reflect key consumer, shopper & market opportunities and that Britvic is targeting the most valuable growth spaces
Define the insight gaps and research needs to deliver against our strategic priorities and drive growth for our brands, and proactively plan how to address these.Lead the execution of the resulting ‘learning plans’ and ensure that all research learnings and key insights are translated into clear implications that are acted upon by the business
Partner closely with the marketing teams to ensure that consumer insights are applied effectively to the development and optimisation of key assets and activities (eg communications, packaging) for your specific category/brands
Support the marketing and innovation teams in the development of key innovations, working from initial opportunity identification, through concept development, to post-launch evaluation and refinement
Partner with the marketing and innovation teams to measure and evaluate key activities and assets post-launch, to determine their effectiveness and efficiency in-market, and identify proven growth drivers that can be executed across multiple markets
Lead key strategic insight workstreams or initiatives on behalf of the Consumer Insight team (eg development of best in class research protocols for packaging, comms, liquid development research)

Consumer Insight Manager Resume Examples & Samples

Mine, analyze, and synthesize data using various techniques and tools including SAS and Tableau
Interpret information to provide objective, clear, and actionable insight for the client
Foster relationships with internal partners and external vendors with the ability to self-manage projects with little guidance from leader
Design research studies, applying appropriate methodological techniques to address business needs
Mentor other members of the visitation team in SAS, Tableau, visitation methodologies including weighting of survey data, and advanced analytics and data mining practices
Communicate findings and additional insight in a clear and compelling way leveraging tools such as PowerPoint and Tableau
Partner with other data-rich departments (i.e. WDW Pricing, WDW Ticketing, and Revenue Management) to assist in the evolution of the data experience
Manage multiple short-term and long-term projects simultaneously, under changing and challenging constraints
Experience in designing and analyzing survey data
Demonstrated advanced statistical knowledge including demonstrated ability to run regression analysis and methods of weighting of survey data
Highly proficient with hands-on work experience in Tableau and SAS
Highly proficient in MS Excel (macros, pivot tables, charts, etc.)
Proficient with presentation software (PowerPoint and Tableau)
Experience in working with complex and large volumes of data, and database applications
Demonstrated organizational and time management skills
Demonstrated strategic and creative thinking ability as well as proactive and innovative problem-solving skills
Experience in strong interpersonal skills, including the ability to partner with others and deal effectively with multiple projects and changing priorities
Experience in taking raw data and presenting it in a format that can be easily understood
Ability to travel about 20% of the time
Ability to work in independently without day-to-day supervision
5+ years of advanced analytical experience preferably with research data
Experience with leveraging additional data sources at Disney
Proven ability and interest in mentoring others to develop statistical and analytical capabilities
Bachelor’s degree or equivalent in Statistics, Data Mining, Advanced Analytics, Economics, Mathematics, Operations Research, or Industrial Engineering

Global Consumer Insight Manager Resume Examples & Samples

Provide market research knowledge, expertise and methodological advice for the innovation/communication team
Being the consumer champion within the team and the wider SCA marketing community
Consolidate and secure the use of relevant consumer knowledge & trends to generate insight in order to fuel innovation and communication
Commission and run large or continuous research projects (e.g. segmentation, brand health tracking) and help teams to run projects according to standardized methodologies
Propose and implement the annual research plan to fill consumer knowledge/insight gaps
Act as true business partner for Communication and Innovation Teams, as well as Global Brand Director
Ensure we know what we know: pro-actively sharing learnings through consumer/customer/shopper network and updated market research library

Consumer Insight Manager Resume Examples & Samples

Minimum three to five years relevant experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development, etc.)
Ability to manage a team of multiple people
Demonstrated expertise in use of Excel and presentation software such as PowerPoint or Keynote
Knowledge and use of statistical software (SPSS/SAS)
Solid understanding of market research, marketing and/or product development
Ability to interpret information to articulate a clear, compelling story to identify business opportunities

Consumer Insight Manager Resume Examples & Samples

Understand the type of decisions the internal clients needs to make and provide meaningful Consumer Insights to support it
Be able to use a different array of Consumer Insights tools, like TGI, Parrot Analytics, Brandwatch and manage the relationship with consumer research external providers
Work as a collaborative member representing Consumer Insights team on product, affiliates and ad-sales meetings
Presentation and reporting to internal and external clients when needed
Define and guide other departments in analyzing audience, industry or internal data in Consumer Insights projects need it by product, affiliates and ad-sales teams
Coordinate the monthly Fox Fans Talks (conversations between fans and the product management of every genre)
Resolves project issues in a timely and appropriate manner
Communicates regularly with client members to ensure the department service quality
Deep understanding of the consumer behavior in Latam and also in the main worldwide markets

Senior Consumer Insight Manager Resume Examples & Samples

Proven experience in a client-side Research/Insight role
Experience of application of core continuous insight tools
Understanding and use of key ad-hoc research techniques
Demonstrable experience of working on FMCG brands
Strong commercial awareness
Ability to make clear recommendations based on consumer insight
Strong communication skills (written & oral) with an ability to inspire action in others
Able to build strong relationships, influencing across all levels within the organisation
Creates fresh and innovative approaches to overcome challenges
Paints a clear and compelling picture of the future for Britvic
Creates the type of messages that others want to share with their colleagues
Uses high impact communication mediums to share ideas with others

Global Consumer Insight Manager Resume Examples & Samples

Be a thought partner & trusted advisor to key stakeholders to support customer centric decision
Provide ongoing consumer input, compelling stories and best practices to inspire, influence and facilitate decision making in the areas of Brand Strategy & Brand Development (Pack, communication, CRM, ...)
Demonstrate continuously how Brand health drives McDonald’s business performance
Act as a “center of excellence” for Continuous research (brand trackers, communication trackers, etc..), driving on going improvement in methods and delivery of data & insight, in order to drive consistency and to achieve a single source of truth across McDonald’s worldwide
Develop and implement international research programs that supports our brand & business objectives from development of the brief to delivery of recommendations, in partnership with internal stakeholders and key agency partners, on time and in budget. Lead and coordinate with the appropriate Countries Insight Lead
Manage continuous research projects for the McDonald’s system (i.e. brand trackers, behavior tracker, etc…) and lead research agencies, market coordination, and reporting
Be a thought leader and collaborate with stakeholders to drive consistency in approach and agencies on all continuous research
Review and summarize multiple sources of both primary and secondary insight/data across a variety of countries and/or studies to develop appropriate understanding of consumer situation succinctly into specific recommendations
Compile key learnings and insight into appropriate communications for key audiences including executive management, Global team, Markets and cross functional teams (written story telling & in person presentation)
Support development of key strategic documents for stakeholders and broader system
Identify needs & knowledge gaps to proactively identify future projects
Monitor budget and discuss priorities to meet needs and expectations of the business
Create best practice documents in the area of scope (brand, advertising, Tracking, etc..) and be on edge with latest innovative approaches
Provide ongoing support to local Insights leads that fosters an environment of knowledge-sharing
Strengthen our relationships with our major suppliers encouraging deeper collaboration and partnerships
Amount of travels expected around 10% but need to be flex
About 8-10 years of experience in a Consumer Insight role within clients side preferably (Market research agencies potentially), and experience of engaging at a Senior levels
Broad experience with research techniques and approaches (quantitative / qualitative), and willing to always push for latest innovation and thinking (eg. Digital world, on line communities, ..)
Prior experience in broad strategy research, brand equity research and consumer tracking
Comfortable with analytics & motivated by mining data, with greater attention to details
Proven experience in bringing continuous research to the next level (data links, keeping it relevant)
Proven record in gathering insights from different sources in order to build stories and guide strategy & actions (Connect the dots to come to “So what?”)
Familiar with syndicated panel or sales datas (eg. NPD/Crest, Nielsen, …) would be a plus

Consumer Insight Manager Resume Examples & Samples

Minimum 5 years market research experience
Experience with a variety of quantitative and qualitative research methodologies
Experience building relationships with internal partners/stakeholders
Experience sharing a point of view with internal partners/stakeholders verbally and in written form
Translate data and analysis into compelling presentations / written communications
Comfortable talking with consumers and Disney guests
Demonstrated experience with a statistical package (SAS, SPSS)
Effectively manage multiple priorities
Must be willing to travel occasionally
Must have a car
Experience moderating
Expertise with a statistical package (SAS, SPSS)
Experience partnering with vendors
Degree in market research, marketing, statistics, sociology, psychology, business, or economics

Consumer Insight Manager Resume Examples & Samples

Minimum 5 years relevant, hands-on experience in related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)
Critical thinker, able to sort through complex business issues to develop research plans that will generate actionable recommendations. Able to think out of the box and willing to try different research approaches
Able to conceptualize and build an analytic plan, design questionnaires, and analyze, synthesize and summarize data leading to actionable recommendations. Hands-on experience with SAS/SPSS or similar package required
Manage market research projects including key contact with stakeholders on research initiatives, and interface with research suppliers when appropriate
Excellent written and oral communication skills with experience in synthesizing disparate and sometimes contradictory learnings. Demonstrated use of presentation software to tell a compelling and engaging story
Demonstrated strong negotiation and organizational skills. Proven ability to handle conflict
Experience managing a team of 1-2 people
Demonstrated experience with complex product centric, creative research studies
Experience in researching unique, "emotional" brands
Management consulting, strategy, or agency experience
Experience working with artists, designers and other creative professionals
Experience in theme parks, hospitality or entertainment
Knowledge of overseas markets and a global outlook
Undergraduate degree in related field

Consumer Insight Manager Resume Examples & Samples

Identify patterns in customer insights and customer analytics that lead to meaningful value creation for guests, team members and shareholders throughout the company
Select appropriate research vendors and serve as key contact; managing research projects from start to finish both qualitative and quantitative
Integrate with existing technology and partners to identify the key customer drivers of satisfaction and dissatisfaction while also leading the development of other qualitative and quantitative models
Lead competitive analysis and benchmarking across the company
Organize and lead consumer focus groups
Develop consistent and thorough reporting structure to keep executive leadership and other stakeholders aware of research findings and trends
Provide ad hoc validation and support of company initiatives as needed
Four-year degree in marketing, business or related field is required
5+ years of experience in development, execution and leading leadership thinking and action in consumer insights
Marketing experience in the retail, hospitality, and/or CPG industries preferred

Consumer Insight Manager Nordics Resume Examples & Samples

Performance analysis across multiple data sources
Initiate, scope and manage consumer insight-related projects and processes across the business when appropriate (ad hoc projects such as product tests, packaging tests, NPD)
Manage the brand Equity tracking tool for Sweden and Norway
Manage relationships with key suppliers for the Nordics, by setting clear objectives, timelines and feedback : Nielsen Europanel, Ipsos
Lead or contribute to some transversal CI projects for the chocolate category across Europe
Passion for market and consumer research across ad hoc and continuous data
Proven experience in Nordic FMCG industry
Strong knowledge of Retailer Panel and Household Panel data
Proven experience working with Nielsen Data
Comfortable managing multiple projects and multitask
Ability to manage and communicate with multiple and diverse stakeholders
Fluent in English – written and spoken

Consumer Insight Manager Resume Examples & Samples

Bachelor’s degree in business management, marketing or related field or equivalent years of relevant work experience is required
Five (5) years of relevant experience is required
Minimum of three (3) years of experience with proven results managing consumer insights/research is required
Experience with outcome optimization programs is preferred
Proficient in Microsoft Office Suite to include, Word, Excel and PowerPoint
Excellent listening and critical thinking skills
Excellent written, verbal and visual communication skills to include ability to deliver compelling presentations of consumer insights
Strong analytical skills with ability to discover and communicate root causes to drive consumer insight improvements
Excellent problem solving skills with strong attention to detail