Trade Show Manager Job Description

Trade Show Manager Job Description

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Trade show manager provides ongoing support to Trade Show Manager in establishing program agenda, overall project/timeline management, revenue generation, budget control, executing logistics, venue selection, vendor selection, systems development, and conducting post-event measurement/​follow up to deliver an effective program of events for trade shows, hosted conferences and other corporate events.

Trade Show Manager Duties & Responsibilities

To write an effective trade show manager job description, begin by listing detailed duties, responsibilities and expectations. We have included trade show manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Working with supplier-partners to arrange space, marketing collateral, hotels, equipment rental, and set-up and dismantling of the exhibit
Managing and executing tradeshow promotional plans intended to maximize company exposure and produce sales leads
Managing, maintaining, and recommending continuous improvements for all booth properties and convention assets
Sponsorship management
Perform duties, as assigned, to facilitate the effective and efficient operation of the Spark Tradeshow Team
Assist with monitoring of third party sales team to ensure positive customer experience and following regulatory compliance to prevent risk events
Demonstrate client engagement processes to acquire new customers or permission to obtain lead
Motivate sales team and collaborate with them on effective sales techniques by show audience
Ensure regular knowledge and best practice sharing among internal and external team
Comfortable interacting with Manager + roles and potential Customers

Trade Show Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Trade Show Manager

List any licenses or certifications required by the position: CTSM

Education for Trade Show Manager

Typically a job would require a certain level of education.

Employers hiring for the trade show manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Advertising, Journalism, Event Management, English, Communication, Hospitality

Skills for Trade Show Manager

Desired skills for trade show manager include:

Convention management
Inventory management
Microsoft Excel and Word
Project management software is highly desirable
Retail store operations
Basic business
Defense market and trade shows
Event logistics
Filing
How team/unit contributes to overall goals

Desired experience for trade show manager includes:

Work closely with Manager and Sr
Actively problem solve during the show and post show to ensure sales team is properly informed and customer issues are resolved in a timely manner
Help team with getting lead retrieval info, report out on application and show results
Provide efficiency and cost improvement recommendations while managing day-to-day
Support cohesive events/cross functional team through clear communication
Maintain appropriate documentation for audit, reporting out and historical tracking

Trade Show Manager Examples

1

Trade Show Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of trade show manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for trade show manager
  • Perform weekly trade-show performance reports
  • Review vendor invoices and troubleshoot issues with Purchase Order system
  • Develop and execute on the strategic plan to effectively promote new product technology releases and re energize products in the prime of their selling cycle through 25+ major trade shows and events
  • Lead design layouts, cost estimates, staff logistics, and manage all pre-trade show activities such as preparing applications, arranging for the shipment of equipment, and making travel and hotel arrangements for customers and OAI sales personnel
  • Manage and distribute lead source and reports received from the vendor to the product managers, senior management, and the SalesForce.com team
  • Coordinate with all internal and external stakeholders, including travel, attendee approvals, PowerPoint presentations, event communication, event advertising
  • On-site event management handling logistics, food, customer co-exhibitors, special and pop-up requests, support materials, staffing and attendee coordination and service
  • Manages the company's involvement with trade shows, events and user conferences including designing booths and materials
  • Manages and executes various events across ICG ensuring the highest standards of event/show planning and delivery are maintained through effective team and resource management
  • Assigns roles, projects, and tasks to team members, ensuring all event requirements are met in a timely and cost effective manner
Qualifications for trade show manager
  • At least 1 year of experience in Business to Business Sales
  • At least 1 year of Supervisory sales experience
  • 1-3 years of Tradeshows, Events Management and Hospitality
  • 1-3 years of Customer Service and Bank Experience
  • Experience in excellent judgment & commitment to customers
  • Regulatory experience in high visibility channels
2

Trade Show Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of trade show manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for trade show manager
  • Selects, develops, and trains new team members
  • Develops a plan of execution for LOB events
  • Manages all standards, policies, and procedures in the TSE department, ensuring compliance by the team ensuring efficiency
  • Maintains long-term relationships with suppliers, hotels, and venues ensuring ICG’s ability to align business needs with the most efficient options
  • Partners with management in development of team/department concepts and monitoring for process improvements
  • Partners with management on proactive review of potential TSE issues, troubleshooting, and resolutions
  • Submits formal project budgets for LOBs for Director review and approval
  • Manages and tracks expenses to ensure LOB projects operate within budget
  • Analyzes event costs for final review and Director approvals on monthly basis
  • Develop the booth layout for the event including fixturing, work space areas, merchandise displays and cashiering
Qualifications for trade show manager
  • Proven record of minimal supervision in managing of projects/programs in a fast paced environment
  • Ability to handle multiple priorities with competing deadlines
  • Bachelor's Degree in Marketing or related field, or equivalent knowledge and experience is required
  • Minimum of 4 years of experience in managing trade shows & major meetings is required
  • Some experience with budgeting planning and analysis (forecast vs
  • CTSM certification and project management experience is a plus
3

Trade Show Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of trade show manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for trade show manager
  • Arrange temps in market for assistance
  • Ensures standards for quality customer service
  • Manage stock levels making key decisions about stock control, places reorders with internal merchandise team
  • Oversee store managers for Intel store in CA and Oregon
  • Ensure consistency in sales growth for the stores, highlighting key retail initiatives within the store
  • Monitor Sales figures and forecasting future sales
  • Provides training, coaching and development to sales managers & associates
  • Hire temps, training, coaching for Trade Shows & Pop up Stores
  • Working with vendors to arrange space, literature, hotels, equipment rental, and set-up and dismantling of the show
  • Partner with cross-functional team to develop and execute promotional plans to maximize company exposure and produce sales leads
Qualifications for trade show manager
  • Exceptional organizational skills and ability to manage multiple responsibilities simultaneously are essential
  • Good negotiating ability is desired
  • Ability to travel domestically approximately 30% is necessary
  • A minimum of 3 years of marketing experience desired, preferably with some concentration in the communication aspects of the business
  • Knowledge and experience in the dental industry would be a plus
  • Experience with desktop publishing or graphic design
4

Trade Show Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of trade show manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for trade show manager
  • Attend additional shows to remain current on new trends in exhibit design
  • Project manage procurement process for suppliers and venues
  • Works with business unit heads, sales and marketing leaders and other key stakeholders to develop an overarching strategy and execution plan for key conferences, trade shows, meetings, charitable events and other activities
  • Serves as project manager for all events, maintaining a project plan, and overseeing cross-functional team of resources from within business units, marketing, communications, sales and other departments
  • Establishes and develops critical relationships with business unit heads, key internal stakeholders (sales and marketing, client services, claim operations and others), key industry associations
  • Leverages relationships when needed in order to further business goals, budgetary requirements and other objectives as needed
  • Utilizes personal network and industry intelligence to develop innovative, best-in-class approaches to event management
  • Reviews and makes recommendations for conference and trade show participation and budget based on critical sales and client retention goals and objectives
  • Manages all thematic messaging, pre-event and on-site logistics, and pre- and post- event communications for conferences, trade shows, events and charitable activities, staying within budget and meeting all deadlines
  • Plans, manages and disseminates all communications for internal and external participants in key conferences, trade shows, meetings, charitable events and other activities, addressing all critical strategic and logistical needs for participants
Qualifications for trade show manager
  • Bachelor's degree in marketing or communications or equivalent job experience
  • Minimum of 6 years’ experience producing various sized trade shows, meetings and events in a professional environment
  • Certified Meeting Professional (CMP) credential required
  • Previous supervisory experience in a retail environment preferred
  • Advanced computer skills with Microsoft Office, Outlook, Word and Excel, POS System
  • Ability to strategically merchandise product mix within a retail environment
5

Trade Show Manager Job Description

Job Description Example
Our innovative and growing company is looking for a trade show manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for trade show manager
  • Negotiates contracts with hotels for meetings/seminars for guest rooms, meeting/function rooms, food and beverage functions, audio-visual equipment and recreation
  • Coordinates arrangements for meetings, seminars, recognition events, food and beverage events
  • Responsible for managing strategic and national account relationships in their region
  • Develop, implement, execute, monitor and adjust territorial sales plans as required
  • Manage existing strategic accounts to grow share and year over year revenue
  • Identify and develop new potential strategic accounts
  • Promote, communicate, and educate AE’s in respective region regarding strategic account program
  • Assume regional leadership role when managing strategic accounts developments and/or issues
  • Utilize Customer Survey analysis to improve service delivery with Strategic Accounts
  • Report to DOS on market conditions and business development strategies to create and adjust regional business plans based on market conditions
Qualifications for trade show manager
  • Minimum 1 year of experience managing a team
  • Exceptional organizational skills and ability to manage multiple responsibilities simultaneously is desired
  • Good negotiating ability is essential
  • Maintain event calendar
  • Secure show services, exhibit properties and graphics
  • Work with corporate travel department to secure housing for Nuance attendees

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