Search Manager Job Description
Search manager
provides hands-on Paid Advertising (Google and Bing Search and Display) campaign build and optimization support as needed.
Search Manager Duties & Responsibilities
To write an effective search manager job description, begin by listing detailed duties, responsibilities and expectations. We have included search manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Experience of using website analytic packages Omniture Sitecat & Google Analytics
Maintain a dashboard of key metrics that guides product priorities and drives action in the business
Test optimizations and enhancements that drive incremental engagement, conversion or revenue
Be the owner of the 1-year, 1-quarter and sprint-to-sprint product plans to map out an ambitious program of change that can be achieved within the assigned budget
Manage budgets including setting monthly & quarterly acquisition goals by channel
Lead SEO efforts across three websites
Manage SEM campaigns and bid strategies and other day-to-day activities including determining and prioritizing keyword building, ad copy and landing page and bid optimization, monitoring spend and performance levels relative to budgets and expected KPI's
Monitor and communicate performance against effective benchmarks for measuring the impact of Paid Search
Recommend new ideas and innovations to grow and improve search performance
Works closely with global agency partners to develop components including keywords, copy, landing page selection, account structure, retargeting segments
Search Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Search Manager
List any licenses or certifications required by the position: SEO, GAIQ, PMP, DCM
Education for Search Manager
Typically a job would require a certain level of education.
Employers hiring for the search manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Computer Science, Advertising, Digital Media, Economics, Statistics, MBA, Engineering, Technical
Skills for Search Manager
Desired skills for search manager include:
Search campaign management tools
Google Analytics
HTML
Screaming Frog
Search Console
CSS
Complex PPC accounts
Excel
Google Adwords
HTML/CSS
Desired experience for search manager includes:
Intelligent & numerate – educated to college level or higher with a preference for STEM orientated majors
Excellent stakeholder management – able to interact with confidence and credibility at all levels of the organization
Sound written and spoken communication skills
Very organized – able to create structure in issues and debates along with plans and actions that actually deliver
Extremely resilient
Creative in a way that breeds simple solutions not complex answers
Search Manager Examples
1
Search Manager Job Description
Job Description Example
Our innovative and growing company is looking for a search manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for search manager
- Coordinate with other engineering teams to make a product greater than the sum of its parts
- Mentor team members, from college interns through experienced engineers
- Develop engineers into engineering leaders
- Manages the onsite search tool through rule sets to improve search results based on input from the Online Team insights from the onsite search analysis
- Develops action plans resulting from analysis of onsite search performance for Trading with regards to site content and category hierarchy optimization
- Reporting daily, weekly, monthly and quarterly KPIs
- Communicating performance and status to various US and global stakeholders
- Translating analytical findings into actionable insights and concise business actions and recommendations
- Owner of Search Discipline Development initiative (Marketing, Publisher Relations Committee, Analytics )
- Manage process for tracking SEM programs within our reporting tools
Qualifications for search manager
- Awareness of and interest in other online marketing/paid media channels is a plus
- SEO experience, Brightedge certification a plus
- Knowledge of web analytics platforms (eg
- In depth knowledge of modern, best-in-class Paid search strategies
- Review online activities impacting SEO (Content, wireframes, information architecture)
- Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals )
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Search Manager Job Description
Job Description Example
Our company is looking for a search manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for search manager
- Manage workloads & schedules of PPC Executives & Deliver new product launches across multiple verticals of the business
- Support the delivery of a new PPC bid management platforms and own PLA & RLSA campaigns
- Implement search strategies with the SEO team to ensure optimal business performance & work with internal teams & departments to understand business impact, performance & target
- Carry out onsite web analytics analysis to optimise the complete consumer journey & pro-actively suggest improvements to PPC and internal architecture
- Previous experience in a Paid Search/PPC Manager role either from agency or client side
- An advanced understanding of search engine optimisation & experience of working with bid management platforms Kenshoo, ADlens, Marin & Searchignite
- Experience of using attribution platforms Tagman, Visual IQ, Marketshare & DCStorm
- Strong financial understanding & numerical skills & creative advert writer
- Retail or Telecommunications market experience
- Owns and manages the relationship with the vendors
Qualifications for search manager
- Excellent communication skills strong presentation skills in front of customers
- Experience developing enterprise software products and understanding how to build impactful products to enable business teams
- Industry experience or knowledge of of Hadoop technologies preferred (Pig, Hive, HBase, Storm, Spark, Solr)
- 3 + years experience managing display and/or social campaigns
- Proficiency using media buying software such as AdWords and Facebook / other social platforms
- Quantitative wizard –Be a thought leader in gathering and identifying hypothesis for analysis, blending front end SEM data with business performance
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Search Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of search manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for search manager
- Finding the right mix of the latest machine learning techniques and the simplest heuristics to satisfy user needs rapidly and accurately
- Using context and user signals to surface places that the user yet doesn’t know they love
- Going beyond ML techniques to make suggestions not just accurate but compelling
- Builds strong working relationship with teams across the organization that helps facilitate awareness and support of business strategies and initiatives
- Supports and provides direction to the business analysts in determining the impact of new functionality to existing business processes and system functionality
- Support the production and delivery of products in an agile product development environment, ensuring that priorities, schedules, budget, and business goals are met
- Identify and recommend new opportunities for traffic and sales lead expansion, plus cost control tactics
- Leverage ad extensions, betas, remarketing features, optimization tools, dynamic copy insertion, and automation tools to increase lead volume while minimizing advertising spend labor costs
- Research, hypothesize and test digital advertising best practices
- Stay up to date on industry knowledge via blogs, online communities, books and courses
Qualifications for search manager
- Knowledge of 3rd party tracking and serving technology related to SEM (Marin, Kenshoo, DoubleClick Search )
- Ambitious, profit driven and interested in the broader business context
- BS/BA or University degree required
- 7-10 years of experience recruiting VP level and above positions
- Experience in managing Executive Talent Acquisition either in a Corporate function or as part of a Retained Executive Search Firm
- Demonstrated track record of effectively building partnerships and effectively managing and resolving challenges
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Search Manager Job Description
Job Description Example
Our growing company is looking to fill the role of search manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for search manager
- Manage all Paid and Organic activity to drive traffic and ROI, which meet business requirements
- Manage both technical and content-based SEO to ensure rankings are optimised
- Ensure that Superdry remains at the forefront of search techniques and practices through an on-going programme of innovation
- Maintain strong relationships with key players in the search space to ensure that Superdry’s activity is always attuned to current best practice
- Maintain and optimise Superdry’s presence on search engines across the world
- Working with a very talented group of Engineers and representing the voice of the members
- Working with an extremely talented UX designer to solve the member experience needs
- Working with engineers in an Agile environment to plan sprints and deliver functioning code to production on a continuous basis
- Direct the strategy in the Affiliate channel finding the proper mix of coupon, loyalty/cashback, and blog/influencers to drive top line demand and grow the brand affinity
- Owning vendor relationships
Qualifications for search manager
- 3-5 years relevant paid search experience
- Experience managing paid search accounts in Google, Bing & Yahoo
- Experience with bid management software/platform preferred
- Experience in the oversight and management of digital marketing campaigns across multiple channels
- Data driven marketer with the ability to structure multi-variant data inputs and derive actionable insights for continuous campaign and channel optimization
- Track record of building scalable digital marketing campaign strategies and executing strategies with passion, precision, and excellence
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Search Manager Job Description
Job Description Example
Our company is hiring for a search manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for search manager
- Help Sales to capitalize on competitors' weaknesses
- Develop strategies to minimize or eliminate competitors' strengths
- Know the customer and prospects
- Participate in collaborative sales discussions be the trusted advisor to both Sales and Prospects
- Understand what the customer/prospect is trying to do, and communicate back to the One Search team
- Look for solutions that fit the prospect/customer needs and fit into the product roadmap
- Make sure the One Search Team knows the customers, the market and the strategy
- Get engineers and other product managers into discussions with customers
- Present detailed presentations on strategies and successful implementations
- Collaborate with One Search Engineering and Product Management to identify and clarify product requirements
Qualifications for search manager
- 3 years of experience managing technical metadata
- 4 years of experience in library science, information architecture, cataloging, or related discipline
- 1+ years experience using scripting languages, , python, perl
- Statistics knowledge, time series analysis, linear regression, controlled experiment analysis
- A minimum of 4 years’ direct experience managing paid search programs, preferably at a multi-brand organization or agency
- Candidate must have strong analytical skills, be detail oriented and a