Loyalty Manager Job Description
Loyalty manager
provides insight on consumer behavior, market conditions, consumer trends and KPIs for Resort marketing plans to ensure successful responsiveness to local conditions and advise on how best to approach marketing strategy to combat competitors to prevent loss of market share.
Loyalty Manager Duties & Responsibilities
To write an effective loyalty manager job description, begin by listing detailed duties, responsibilities and expectations. We have included loyalty manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Interface with customers through field research, usability studies, and surveys to identify/prioritize product needs and ensure an industry-leading loyalty feature set
Build mutually beneficial long term relationships with consumers
Recruit and retain consumers
Identify whom our most valuable consumers are
Recruit new consumers to the adidas brand and create lifetime value through the programme
Drive increased purchase value, frequency and lifetime value across all of our sales channels
Inspire advocacy and drive consumer centricity
Promote data driven (fact-based) decision-making by showcasing knowledge and insights from the programme
Ensure AEO continues to have a best-in-class loyalty program that will increase customer retention, spend, and ROI
Develop the annual and seasonal loyalty marketing plan as an integral component of the planning process
Loyalty Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Loyalty Manager
List any licenses or certifications required by the position: PMP, CRM, II, PRINCE, PMO, PMI
Education for Loyalty Manager
Typically a job would require a certain level of education.
Employers hiring for the loyalty manager job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Business, Business/Administration, Hospitality, MBA, Education, Economics, Management, Communications, Hotel and Restaurant Management
Skills for Loyalty Manager
Desired skills for loyalty manager include:
Elite Member Benefits
Hotel and departmental policies and procedures
Hotel features and services
Rates special packages and promotions
Room types
Terms and Conditions
Ad tracker
Brand Capital
Local market conditions/trends are considered into the overall media strategy and plans
Market Fact Sheets
Desired experience for loyalty manager includes:
Integration of loyalty within the customer contact strategy
Development of initiatives and programs to drive retention and ensure growth of the AE customer base
Creation of the annual loyalty marketing budget
Oversee the design, development and launch of a robust customer loyalty program to recognize and reward our most engaged customers
Continue to test and refine loyalty programs based on results and insights into changing customer needs
Set-up programs in the loyalty system
Loyalty Manager Examples
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Loyalty Manager Job Description
Job Description Example
Our company is hiring for a loyalty manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for loyalty manager
- Develop the testing and learning agenda that will keep the pipeline full of new sales drivers
- Identify opportunities for the on-going development of the integrated marketing database to ensure the tool’s capabilities enable the team to continually meet the changing needs of the customer
- Partner with the analytics teams within marketing and across the organization to ensure tests and campaigns are designed to deliver accurate results
- Initiates and manages the definition of high level scope
- Develops integrated baseline project plans applying estimated models, documents estimating assumptions, refines plans and manages performance against them
- Act as one of the product owner for the loyalty program
- Oversee the development and execution of the one-year marketing plan for retail card proprietary rewards programs within the context of the overarching marketing plan set down by the Marketing Management team and the partner contract parameters
- Act as the primary relationship manager and first point of contact for all reward program contracts, negotiations, communications and issues or customer escalations related to the reward programs
- Ensure profitable management of the proprietary reward programs, optimizing reward mix, pricing, data & technology processes, while contributing to the maximization of the lifetime value of portfolios and achieving revenue and profit targets for the current fiscal year
- Manage the evolution of customer benefits and product features in support of increasing customer loyalty and lifetime value
Qualifications for loyalty manager
- Promotes innovative or improved methods to get the work done and implement best practises
- Creative approach to program development and differentiation
- Effective communication and interpersonal skills with a proven ability to work with cross-functional teams
- As a member of the marketing leadership team assist with the development and execution of a positive overall customer and employee experience
- Define & execute content & reward opportunities for an established loyalty program
- Collaborate extensively with EA mobile studio leads & marketing partners
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Loyalty Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of loyalty manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for loyalty manager
- Define incremental product opportunities by writing clear and concise specs for new content, features and systems
- Educate key stakeholders in the EA Mobile organization to ensure continuity in the utilization of internal tools and systems
- Manage the CRM and Marketing operational needs related to the global customer platform (GCP) on the short-term improvements and fixes while working with CRM and internal partners to establish longer term plans for enhancements that help the business monetize the infrastructure
- Lead business resource for supporting technical requirements, data flows, and data architecture designs to ensure these IT projects appropriately capture the business needs, are globally defined, and are in line with IT strategy
- This role will identify and monitor relevant operational measurements, project plans, and business KPIs for effectiveness, customer data quality and integrity, CRM system integrations, and key Q/A protocols from development to user acceptance testing to production for the business
- Oversees the development of standard reports and presentations on all CRM operational projects and work streams and any adhoc initiatives that merit CRM operations support as required
- Act as programme manager to develop loyalty activities and benefits that integrate into editorial and reflect their content
- Day to day client management
- Design architecture for Customer Experience Management programs
- Provide support on questionnaire design, reporting and insights in program design
Qualifications for loyalty manager
- Self-starter with outstanding written and oral communication skills, able to communicate both creative and technical feedback
- User experience design enthusiast
- CRM/Loyalty experience a must
- Mobile game experience a plus
- Excellent organizational skills, with the ability to juggle complex priorities and projects
- Enjoys working in a fast paced, constantly iterating environment
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Loyalty Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a loyalty manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for loyalty manager
- Qualitative experience in moderating internal client workshops
- Drive customer experience management feedback strategy development, while addressing business
- Needs/issues of clients
- Ability to present to client teams using latest data visualization techniques
- Sell project add-ons and renewals and manage overall project profitability
- Own the product roadmap for CheapOair and OneTravel Rewards 3rd party partnership strategy
- Manage the day-to-day relationship for our co-brand credit card program with our partner bank and network
- Develop financial models that support points earning and redemption with 3rd party partners
- Create customer and business Key Performance Indicators that will be used to determine priorities and communicate our program’s results
- Write clear user stories and product requirements that articulate desired product functionality
Qualifications for loyalty manager
- Minimum of 4+ years in Product Management for an e-commerce, transaction-based, retail, or similar, including multiple product launches and roadmap ownership
- Curiosity and a desire to get answers through research, analysis, and real-world testing
- Expert in agile development process, managing Sprints and utilizing Jira to track features, enhancements, bugs, user stories, and acceptance criteria
- Strong technical understanding of core Internet technologies, PaaS, API’s, and Web Services
- Proven track record developing, testing, and launching both customer-facing features and enabling technologies
- Technical background or working knowledge of software development process and tools
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Loyalty Manager Job Description
Job Description Example
Our growing company is hiring for a loyalty manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for loyalty manager
- Manage the operational set-up for new program partners (e.g., system interface liaison with IT, redemption process development)
- Test configured rules in the loyalty platform to confirm user story/business requirement compliance
- Analyze the loyalty platform performance
- Manages the operations team that responds to inquiries relating to Loyalty products through case management system
- Develop business strategy and business plan for the operations team including budget development
- Works with high profile clients on program consultations
- Monitors all incoming queues, call volume, and another metrics
- Ensures teams are properly trained when new products are released or products are upgraded or patched
- Oversees the loyalty training experience to ensure strategic and logical progression of Shop Your Way Rewards program knowledge across all SHC formats
- Prepares and delivers presentations on program performance and project progress to Executives
Qualifications for loyalty manager
- Superior analytic marketing and quantitative orientation to drive a data driven approach to customer insight and marketing, the successful candidate will bring best in class marketing analytics to the organization
- Well know key players in loyalty marketing, including their key projects, case study and constrain
- Solid experience in analyzing data and reporting out on results
- 3+ years of coding experience in C-Sharp, .net, Java, C++, or Perl (or equivalent)
- Minimum of 5-10 years in market research experience and or consulting experience
- Ability to manage large-scale projects – incorporating both quantitative research project
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Loyalty Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of loyalty manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for loyalty manager
- Provides strategic leadership for the loyalty and marketing teams that deliver multi-channel rewards and loyalty programs to maximize customer value and brand engagement
- Manage and approve the work of assigned agencies on marketing initiatives
- With a focus on Retail Front Store and Loyalty, this role is responsible for developing digital products across mobile app and web
- Partner with key stakeholders to define the product roadmap and supporting metrics required to deliver and enhance a best in class digital experience
- Work closely with IT, UX, retail business teams, legal, marketing, customer service and leadership teams to bring products to market
- Ensure thourough end-to-end testing and validation of products prior to launch
- Measure product performance, report out on progress and KPIs
- Execute and manage HawaiianMiles strategy, including levels and benefits by member segment, member growth and engagement plans, and infrastructure to support initiatives
- Grow the number of active members, HawaiianMiles penetration, and average value of each member
- Manage team to oversee all aspects of HawaiianMiles program including daily operations, database, reporting & analytics
Qualifications for loyalty manager
- Excellent interpersonal skills (verbal and written communication) are necessary for effective
- Development and maintenance of internal and external client relationships
- Self-motivated, analytical individual with an attention-to-detail who strives in a dynamic, deadline
- Knowledge of research methodologies and statistics is a plus
- Manage effective relationships with internal partners to support the achievement of business objectives
- Develop business cases and secure funding sources to leverage new marketing channels and target key customer segments with specific offers