Search Marketing Specialist Job Description
Search marketing specialist
provides and maintain content for Dycom and Subsidiary websites, search engine marketing and search engine optimization programs.
Search Marketing Specialist Duties & Responsibilities
To write an effective search marketing specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included search marketing specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop insights from data generated from analytics and bid management platforms, in order to generate innovative strategies that can be leveraged for conversion optimization
Maintain and monitor keyword bids, monthly budget caps, click through rates, impression share, quality score and other important account metrics
Conduct keyword/segmentation research and analysis
Analyze/Audit accounts on an ongoing basis to develop strategies for keywords, ad group/campaign structure, re-marketing, and display (Google/Facebook/LinkedIn)
Develop and implement ppc campaigns, on all channels (Google, FB, Bing, and LinkedIn) for new degree programs
Optimize performance of PPC ad copy, keywords, and match types to test/improve CTR, impressions, clicks, cpl, and leads
Monitor/Report on account performance against goals and budget for lead volume, spend, cost per lead and quality
Develop, build and optimize client paid digital marketing campaigns
Efforts include Search Engine Marketing, Display/Banners, Paid Social, Video, and others as developed
Manage client budgets to ensure best possible return on ad spend (ROAS)
Search Marketing Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Search Marketing Specialist
List any licenses or certifications required by the position: SEM
Education for Search Marketing Specialist
Typically a job would require a certain level of education.
Employers hiring for the search marketing specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Education, Business, Communications, Advertising, Statistics, Mathematics, Communication, Economics, Foundation
Skills for Search Marketing Specialist
Desired skills for search marketing specialist include:
Both local and global search engine trends
Paid search engine advertising tools
Conversion optimization
Local search engine optimization
User experience
Web usability
Microsoft Excel and Pivot Tables
/B
Bounce rates
Conversion diagnosis
Desired experience for search marketing specialist includes:
Build out reports showing the performance of individual campaigns
Work closely with the Analysts to measure and optimize performance
Run fundamental query reports looking for opportunities to make campaign improvements
Communicate with internal team and clients directly to discuss results, challenges and opportunities
Benchmark, analyze and report on by monitoring industry standards making recommendations for the improvement and further development of a client’s campaign
Present marketing data to the end user and the ability to effectively communicate the client’s position – strengths and opportunities
Search Marketing Specialist Examples
1
Search Marketing Specialist Job Description
Job Description Example
Our growing company is looking for a search marketing specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for search marketing specialist
- Actively monitor the quickly evolving landscape of search engines
- Optimize the search engine results page (SERP) across SEM & SEO
- Set compelling long-term acquisition goals while delivering positive growth in the short term
- Translates the vision of the organization into actionable, quantitative plans by effectively managing budget to ensure KPIs are achieved (acquisition, revenue, lifetime value, etc)
- Own relationships with paid search vendors to advise on business goals and campaign objectives
- Leading special cross-channel projects with high visibility
- Serve as the department liaison and search subject matter expert cross-corporation
- Manage multiple accounts across various businesses including vendor management
- Analyze on-site engagement and identify opportunities to improve performance
- Develop a SEO roadmap and growth strategy based on customer and competitive insights, brand strategies and E-commerce goals
Qualifications for search marketing specialist
- Master’s degree Math/Statistics, Economics, Computer Science, Business, Marketing or a similar field
- Gain an understanding of client’s objectives, industry and competitors
- Strategize, plan, execute, manage and optimize paid search and paid social media campaigns that support client business objectives
- Collaborate with interdisciplinary teams consisting of strategic planners, media planners, digital strategists, public relations strategists and others to develop integrated marketing communications plans for clients
- Create and present SEM campaign reporting
- Manage multiple clients and projects concurrently
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Search Marketing Specialist Job Description
Job Description Example
Our company is looking for a search marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for search marketing specialist
- Work closely with the Marketing Analyst and Marketing Communications Specialist on performance metrics development and tracking
- Extract and interpret data from various sources and drive decisions and resource investments based on the data
- Drive new business acquisition and improve marketing efficiencies through improved targeting, messaging and customer experience
- Keep pace with digital marketing industry trends and developments
- Optimize on-site search and on-page content for maximum visibility and search engine ranking
- Lead cross functional teams in project execution
- Recommend direction and strategy
- Create monthly reports based on SEO and on-site search trend analysis
- Work cross-functionally with teams at the company to integrate promotional and new product launch programs into a cohesive Performance Marketing calendar and overall digital game plan
- Collaborate with internal and external stakeholders to pull together creative and copy requirements to ensure consistent brand messaging and storytelling across channels
Qualifications for search marketing specialist
- Bachelors degree in marketing/advertising, statistics, mathematics, business, or related field
- Search management or programmatic media purchasing background with agency experience
- Must have a proven track record in data-rich analyses, and be a team player, responsive and business savvy
- A self-starter who can articulate search strategy execute
- Excellent listening and cognitive skills and the ability to influence, shape and drive dialogue by building "buy-in" across the organization on topics relevant to the consumer, the market and business strategy
- Minimum of 3-5 years of experience working in paid search
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Search Marketing Specialist Job Description
Job Description Example
Our company is searching for experienced candidates for the position of search marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for search marketing specialist
- Keep up-to-date with industry trends and emerging opportunities and apply these insights to the company's campaigns when possible
- Monitor pacing to ensure programs are managed to budget and aligned on KPI's
- Partner with agency to develop robust testing plans and beta programs, inclusive of programs across the PPC/SEO portfolio
- Assist in day-to-day coordination of affiliate campaigns by working with our affiliate agency to drive affiliate sales, identify new affiliate opportunities, and develop new affiliate relationships
- Provide regular updates on overall campaign performance and affiliate test program
- Lead and develop paid search marketing strategies and campaigns for Canada Stores and Online
- Includes text, Product Listing Ads and dynamic creative such as geo-targeting and coupons
- Manage the relationship with SEM and other vendors including negotiation of favourable rates and services
- Develop effective keyword management and execute strategies in collaboration with our agency partner
- Ensuring all content regularly reviewed, & refreshed to optimise search rankings & customer attractiveness
Qualifications for search marketing specialist
- Highly proficient in best practices and methodology for Search Engineer Marketing, Search Engine Optimization and Paid Search advertising working beyond paid media to other SEM disciplines(earned and owned media, familiarity with community and social media)
- Highly proficient in Google AdWords, Bing Ads, Analytics Software
- Excellent analytical and communication skills and attention to detail
- BA / BS or equivalent related work experience in marketing and/or sales
- Outstanding team player with an internal partnership mindset to interact effectively with technical and non-technical colleagues
- Track and manage monthly search budget sales goals
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Search Marketing Specialist Job Description
Job Description Example
Our growing company is looking for a search marketing specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for search marketing specialist
- Sourcing and editing imagery that forms part of the copy
- Conducting keyword research to understand where the opportunities lie
- Educating the wider marketing team on the essentials of preparing content that is search optimized and on how to evaluate search performance levels
- Conducting content audits to determine what activity competitors are doing and what we should be doing better
- Developing a SEO strategy that works in harmony with our distribution partners
- Keeping up to date with the latest thinking & tools in SEO ways to improve our search results
- Translates data into congruent and reliable information and actionable insights and effectively communicating the results and ideas to key decision makers
- Self identifying & defining projects and ways of working that deliver results, based on requested business outcomes
- Remain aware of and champion data privacy
- Strong self management skills to deliver continuous testing & outcome improvement
Qualifications for search marketing specialist
- Ensures the digital guest experiences for Darden brands are optimized, accurate and drive growth within the directory, business listing, location services, organic search, and paid media channels
- Maintains and grows relationships with key enterprise digital partners
- Works with EDM, brand, and agency teams to optimize presence in the maps, location services, search engines, and directories space
- Manages media budget for select publishers in partnership with Brand teams for quarterly and fiscal year planning, spend estimates, and cross-brand allocation
- Partners with IT and EDM teams to create and/or implement directory and business list auditing and monitoring tools
- Partners with brand and agency teams to establish KPI's for directory, maps, and business listing websites
5
Search Marketing Specialist Job Description
Job Description Example
Our company is searching for experienced candidates for the position of search marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for search marketing specialist
- Working closely with colleagues on aligning SEO plans with paid search programs
- Assist with identifying content opportunities that have the most impact on serving prospects, customers and search engines
- Collaborate with Product and Marketing Managers to develop and understand campaign goals and objectives
- Partner with media agency to plan and coordinate Paid Search and Display buys on national, regional and local levels to achieve campaign goals and ensure all required tagging/tracking is completed accurately
- Work with creative agencies to develop digital assets, select final concepts and ensure best practices are followed
- Define, monitor, analyze, and work with agency to report on progressive Key Performance Indicators (KPIs) weekly, monthly and quarterly
- Communicate campaign performance and findings to the Digital Marketing team, Product Partners and Marketing Leadership
- Manage Compliance approval process for digital creative
- Grow digital program by staying on top of industry trends and innovations and identifying new opportunities
- Submit/manage tactics in governance and campaign tracker for efficient/effective approval procedures
Qualifications for search marketing specialist
- Maintains and manages ongoing reports for paid and unpaid local search partners through publisher dashboards and internal tracking tools to monitor impact of work and channel performance
- Responsible for all digital media tracking and tagging within directories and local search publishers
- Helps prioritize brand messaging to ensure enterprise strategies are maintained and consistent across digital channels
- Implements digital best practices and helps translate key opportunities and wins across Darden concepts for directory, location services, business listing and review sites, maps, organic and paid search channels
- Serves as the subject matter expert in maps and directories
- Optimize Darden's investment by ensuring key relationships with publishers such as Google, Yelp, , positively impact other digital channels