Retention Manager Job Description
Retention Manager Duties & Responsibilities
To write an effective retention manager job description, begin by listing detailed duties, responsibilities and expectations. We have included retention manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Retention Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Retention Manager
List any licenses or certifications required by the position: PMP, CPR, ACLS, BLS, SPHR, PHR, CPDN, CNN
Education for Retention Manager
Typically a job would require a certain level of education.
Employers hiring for the retention manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Education, MBA, Communications, Finance, Management, Business/Administration, Technical, Engineering
Skills for Retention Manager
Desired skills for retention manager include:
Desired experience for retention manager includes:
Retention Manager Examples
Retention Manager Job Description
- Support the Head of Enterprise Retention in the development of a high performing team
- Work with the retention and broader teams to help build, implement and continually improve the execution of analytical insights including predictive modelling to increase effectiveness of retention campaigns and initiatives
- Prioritize opportunities for improvement
- Assesses member data to identify at-risk members
- Develops and maintains quality improvement programs
- Key role in the customer migration efforts for professional software legacy products subscribers to new professional software products
- Review and update marketing related to student engagement and educational opportunities
- Design programs to improve performance
- Oversee and participate in planning, developing and administering all program budgets
- Collaborate with internal and external stakeholders to incorporate their insights into our work and influence key partners (sponsors, providers, ) to continuously improve our communications
- Take the lead to streamline and automate upgrades, voluntary churn & eligible base reporting in Excel and ultimately ROSIe/MicroStrategy
- Own and continually review / lead the approval of all business rules relating to upgrades, voluntary churn
- Provide ad-hoc upgrades & voluntary churn analysis & reporting as & when required
- Experience in web analytics (Google Analytics, Omniture)
- Help manage and oversee weekly email production calendar and campaigns
- Plan and execute site initiatives including operational support management and coordination of tactical efforts
Retention Manager Job Description
- Improves seller productivity, especially of account managers, by providing visibility to the churn risk in their individual account modules
- 5+ years marketing experience with a preference for direct marketing in an e-commerce environment
- Self-starter who can manage multiple projects simultaneously
- Strong communicator who uses data driven analysis to support hypotheses and builds consensus for future direction
- Bachelor’s degree required, MBA and/or management consulting experience also valued
- Achieves cross functional collaboration establishing a strong understanding of the patient and global standard of care, leveraging relevant external and internal insights, and translating into actionable global recruitment and retention strategies to achieve study commitments
- Enables utilization of “Big Data” resources to inform clinical development programs, including site and patient geostrategy, patient inclusion/exclusion criteria, and patient recruitment and retention strategies
- Supports the application of risk-based thinking to clinical trial recruitment, identifying risks and establishing effective mitigation strategies to enable successful execution of the therapeutic area portfolio, and to establish effective programmatic strategies and resources to build for future success
- Enables the application of patient- and investigator-centric thinking within the clinical programs, ensuring that programs are seeking and incorporating insights from key external stakeholders in clinical development and study planning
- Supports the development, maintenance, and effective training of the organization on patient recruitment and site engagement related standard operating procedures and policies
- Linguistic proficiency in English and an additional language basis of the location handled
- Computer skills (MS Office) especially MS-Excel and MS-Power point
- Bachelor's degree in a statistical, technical or computer science-related field, or equivalent experience
- An ability to work both strategically in a hands-on/executional capacity, building and deploying emails, in-app mobile messages, blog posts
- To manage CVM portfolio of retention & loyalti products from the technical side with the product owner
- 6+ years proven track record of evolving, innovating and executing B2B retention marketing campaigns, ideally with a SaaS based company
Retention Manager Job Description
- Lead team in identifying new opportunities for regional Account Managers/Business Development Managers
- Promote a strong partnership between Retention Team and Sales Organization
- Monitor employee productivity and motivate team to reach set monthly goals
- Ensure team members are accurately and completely documenting all client interactions in SFDC
- Provide performance metrics, conduct training and handle hiring/interviewing of additional staff
- Achieve results by leveraging internal and external (marketing agencies, call center vendors, et
- Collaborate with the Acquisition Marketing and Customer Service teams to develop new programs that will drive improvements in lifetime value
- Work with other areas of Marketing to coordinate and drive engagement across all channels and segments
- Develop and manage marketing programs to drive engagement of existing members
- Create, maintain, evaluate and analyze conversion measurements and performance reporting across numerous engagement metrics
- Research, data analysis, reporting and excel capabilities
- An analytical mind that uses data & insight to identify opportunities to reduce churn and provide fantastic customer experiences
- Strong analytical skill set, with experience leveraging research and analytics (segmentation, predictive modeling, ) to drive retention and referral marketing programs
- Experience marketing in regulated environments
- 5+ years ecommerce experience with direct management of email marketing
- Professional experience working in direct to consumer ecommerce business, preferably with consumer products, beauty, or retail
Retention Manager Job Description
- Travel to attend key Partner & end-client meetings
- Read all communications and maintaining a high level of knowledge on all products, programs and promotions
- Generate reporting & analytics for CCA leadership to measure churn success and value of base retention programs
- Be responsible for Sales and Retention Call Centre performance metrics include calls, transactions and margin delivered
- Brief new offers / campaigns into Sales and Retention Call Centre
- Gather agent general feedback and on campaigns
- Help define consumer retention marketing strategies and offers during planning
- Set up and maintain all business processes in Call Centre
- Link in with customer service team activities and any channel activities that impact the Sales and Retention Call Centre
- Manages agent incentive structures and attend operational call forecasting meetings
- Minimum of 6 years + of pharma-related/clinical research experience with direct experience in patient recruitment and retention, and project management experience, or equivalent
- A minimum of 5 years (7 years preferred) of relevant experience, to include a minimum of 2 years of supervisory experience
- Life, Accident & Health license preferred
- Ensure partners on the platform are high-quality-service partners through partner auditing, training and banning
- Initiate, plan and execute driver engagement events and activities including lunch/snacks/coffee treat, sport day, year-end party, CSR activities
- Very strong analytical skills and data-driven
Retention Manager Job Description
- Identify engaged clients across segments to serve as sounding board
- Set up ongoing opportunities to partner with AM and Customer Service on ideas, feedback and client lists
- Review current implementation process and outline welcome/onboarding communications targeting new clients
- Work with Segment Leaders, Implementation and AM to identify and build relevant case studies by segment
- Measure & report out on NPS
- Comfort with building from scratch
- Resourceful by nature, not afraid to ask questions
- Experience executing integrated campaigns involving multiple channels
- Collaborative spirit and desire to work with cross-functional teams
- Develops lifecycle marketing strategies for Mileage Plan members, to include identifying target audiences, offers, channels, messaging, frequency
- Must be open to work overtime or during holidays as needed
- Strong analytical capability with ability to think literally and the flexibility to be able to work in an environment of change
- Ensure all interactions with customers are professional and courteous
- Demonstrate understanding of lending and sales strategies
- Must have great analytical skills, strong business judgment and be an excellent project manager and prioritizer
- 2 to 4 years retention/customer management with an online subscription business