Retention Marketing Manager Job Description
Retention marketing manager
provides insight and expertise regarding the fundamentals of coordinated, cross-channel marketing – what, why and how including industry best practices, trends.
Retention Marketing Manager Duties & Responsibilities
To write an effective retention marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included retention marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, on-site messaging)
Partner with internal and external resources to develop and execute all retention marketing campaigns inclusive of In-App Messaging, Email, and other retention techniques
Partner with Brand and Product marketing to develop key messaging points and direct response creative across mediums
Develop email best practices to share with stakeholders across the organization including creative, marketing, ecommerce
Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
You are a self-starter, detail oriented and can adhere to and implement processes and protocols
You are a team player and desire to collaborate and communicate effectively
You are a dynamic and critical thinker who understands the broader view of business objectives, but still skilled at managing projects and the details therein to completion, on-time and on-budget
You can help conceive great ideas AND bring them to life
You have a history of developing creative strategy briefs and working alongside creative teams
Retention Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Retention Marketing Manager
List any licenses or certifications required by the position: PMP
Education for Retention Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the retention marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Communications, Education, Advertising, Finance, Journalism, Management, Statistics
Skills for Retention Marketing Manager
Desired skills for retention marketing manager include:
Microsoft Office
Customer retention fundamentals
Online and mobile marketing landscape and trends
Deliverability
Demand generation fundamentals
Email best practices
Messaging
B2B sales cycle
Best practices for email creative and templates
Customer segmentation
Desired experience for retention marketing manager includes:
Develop and manage renewal marketing plan across all segments
Develop and execute integrated marketing programs across social, mobile, display, search and programmatic buying to generate acquisition of users to HBO’s new streaming product
Analyze digital platform usage to identify various targets and help tailor marketing communications segmented for those audiences and their look-alikes
Measure and analyze performance and KPI's across marketing tactics and help to identify testing plans and ongoing optimization of the conversion funnel
Develop testing calendar for email with the goal of optimizing targeting, segmentation, creative, and serving dynamic content to maximize retention, upsell and winback strategies
Funnel acquisition and retention insights into editorial and product development where applicable
Retention Marketing Manager Examples
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Retention Marketing Manager Job Description
Job Description Example
Our growing company is looking for a retention marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for retention marketing manager
- Develop the customer journey and service offering for all customer segments
- Manage reporting of segmentation migration analysis throughout the year and highlight key findings from the research, work with key stakeholders on action plan from this research
- Manage all customer data and analysis for THE OUTNET, with a view to building a detailed picture of the customer and profiling, driving focused and concise understanding about our customer
- Ongoing planning and management of email marketing campaigns alongside the internal marketing teams and external partners
- Work with creative and marketing teams to ensure all email marketing activities are in keeping with THE OUTNET's brand values and guidelines
- Manage and improve the Voice of the Customer Programme to help guide THE OUTNET business and retention activity
- Implement qualitative and quantitative research techniques to provide insight and intelligence on how to improve the customer experience by working with internal departments and external agencies
- Manage the liaison between marketing departments to manage customer lists and oversee analysis for marketing activities
- Manage the direct mail channel to drive innovation and achieve KPIs
- Drive research and idea generation for all customer initiatives
Qualifications for retention marketing manager
- Minimum of 3 years experience in marketing communication execution development and the execution of fully integrated marketing tactics, including all media and communication channels
- Exceptional data skills including the ability to extract data in order to inform future campaigns and strong command of web/mobile analytics and Ad Tech concepts and platforms (Omniture, DoubleClick, Krux)
- SQL and experience with large databases preferred
- Solid Digital Marketing experience and proficiency in the most popular channels and tools (eg Twitter, Facebook, email Marketing, Google Analytics)
- Able to create, manage and champion marketing campaigns that utilise the full marketing mix
- Multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display)
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Retention Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a retention marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for retention marketing manager
- Develop an in-depth understanding of the card member segment KPIs and evangelize insights across the organization to inform efforts
- Guide analytics kick-off and partner with circulation / analytics team to develop circulation, segmentation and testing strategy to maximize effectiveness of marketing campaigns
- Partner and collaborate with Design, Finance, Online, Store Operations, Field and Central GCP team to ensure aligned customer experience across all channels
- Open and close POs and manage forecasting and actualizing of costs
- Minimum 2-3 years of relevant work experience in CRM, Loyalty, Email and / or Direct Marketing including execution, and analysis of multi-tiered contact strategies
- Strong relationship building, project management, analytical, and organizational skills, with ability to work autonomously and as part of a high functioning team
- Craft monthly, quarterly and annual strategies and execute against customer retention initiatives, including both exclusive offers/events and integration to brand campaigns
- Develop vehicle (direct mail, email, mobile, social, digital and in-store marketing) targeting, creative, message and testing strategies to maximize response and drive sales
- Develop an in-depth understanding of cardmember segment KPIs and evangelize insights across the entire organization to inform efforts and be a champion for our best customers
- Manage creative process from start to finish
Qualifications for retention marketing manager
- Liaison with Project Management and Customer Service teams to ensure operations and processes are as efficient as possible
- Monitor and track campaign performance on an ongoing basis
- Work with internal groups including Creative, Copy, Legal
- Aptitude for working with Internet tools
- Experience with a large scale ESP is a must
- Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements)
3
Retention Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a retention marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for retention marketing manager
- Innovate on cardmember value prop by testing various experiential, elevated, and scalable loyalty benefits
- Develop, implement and analyze test plans to improve retention rates in new and digital subscribers
- Forecast, order and manage inventory of print renewal, billing and gift campaign components
- Develop and maintain campaign level & lifetime value reporting for renewals, billing and gift businesses
- Complete monthly global production and expense forecasts
- Work with manager on development of annual worldwide production and expense budget
- Consumer marketing managers to understand and address overall circulation strategies and priorities
- Fulfillment operations teams to coordinate the execution of outbound subscriber campaigns and offers
- Consumer marketing finance and planning to coordinate and refine expense & retention reporting
- Manage day-to-day activities for consumer retention and loyalty programs across platforms, including creative development, consumer segmentation and fulfillment operations
Qualifications for retention marketing manager
- Strong understanding of direct marketing best practices
- Comfort working with creative team and creative development process
- Results oriented, attention to detail, willingness and ability to shift plans as necessary to meet overall business goals
- Self-confidence, energy and comfort working in and bringing structure to ambiguous situations and environments
- Past credit card, retail, or agency experience preferred but not required
- Experience building out b2b email nurture programs or customer onboarding journeys
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Retention Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of retention marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for retention marketing manager
- Responsible for growing repeat sales, focused on digital but with an omnichannel view, by supervising email, consumer retentionprojects and loyalty programs
- Develop goals, strategy, metrics, and execution plans for strategic marketing campaigns and lifecycle programs
- Work cross functionally to support the end to end process of bringing new initiatives from concept to launch
- Structure analytical projects to develop deeper client understanding and uncover opportunities to optimize the client experience
- Work hand-in-hand with the Design, Content, Marketing and Engineering teams to bring new programs to life
- Lead the measurement, assessment and optimization of all programs and campaigns
- Grow and lead a team of highly strategic and analytical Marketing professionals
- Communicate Acquisition & CRM activities and key takeaways internally to ensure coordination across channels and improve future campaigns
- Analyze response and behavioral data, deliver systematic reporting on CRM activities, and build a team charged with maximizing CRM performance
- Uphold data governance standards, and stay ahead of the curve on email and mobile best practices
Qualifications for retention marketing manager
- 2-4 years of experience in digital marketing required, experience in corporate retail marketing is preferred but not required
- Proficient in Microsoft Project, Microsoft Word, Excel, PowerPoint, and Visio
- Strong ability to communicate with middle management and cross-functional teams to collaborate with key stakeholders and define business process issues, analyze operational efficiencies, implement creative solutions, and measure delivery of results
- Motivated self-starter with strong initiative, organization and prioritization skills
- Detail-oriented, holding themselves to high quality standards with heavy focus on quality-control
- Highly skilled in multi-tasking, meeting deadlines and handle multiple priorities in a fast-paced work environment
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Retention Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a retention marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for retention marketing manager
- Coordinate with key stakeholders to get program buy in and align on key acquisition & revenue goals
- Own relationship with key vendors who will support in the build out of various programs across both acquisition & marketing automation
- Develop strategy and execution with familiarity in A/B testing and launching new initiatives
- Partner with multiple teams such as Customer Analytics, Creative, Site Merchant, PR, Advertising, and Store Operations / Management
- Manage and develop direct report(s) with the ability to effectively communicate and delegate tasks while overseeing daily execution of ongoing programs and projects
- Focus on increasing customer satisfaction through initiatives that drive loyalty and retention
- Analyze and report on email and push campaign success by evaluating KPIs, including click-through rates, open rates, and unsubscribe rates
- Ensure the copy and creative is in line with the company’s brand guidelines (include mission, value and merch )
- Oversight of all client-facing outbound materials include newsletters, release notes, advisory alerts, sunsets, migrations, help desk, Manage & share holistic calendar
- Build out appropriate ongoing communication touchpoints, by customer segment and lifecycle stage (NL, loyalty appreciation, ) Rely on technology to automate whenever possible
Qualifications for retention marketing manager
- Ability to thrive in fast paced, entrepreneurial environment
- 5+ years of relevant work experience in marketing / direct marketing including the development, execution and analysis of multi-channel programs
- Demonstrate a desire to improve and grow, willingly take on project tasks and volunteer for opportunities outside of project responsibilities
- 5+ years’ work experience in a marketing-related field with an emphasis in email/online marketing related to customer retention strategies and execution
- Experience with email campaign automation/CRM technologies
- Deep knowledge of Excel and, ideally, hands-on familiarity with analytics tools (i.e., Google Analytics, Coremetrics, Omniture/Adobe)