Promotions / Marketing Manager Job Description
Promotions / marketing manager
provides support for the financial planning review process including developing models and templates in MS Excel or Powerpoint to be used by the finance teams in the lines of business.
Promotions / Marketing Manager Duties & Responsibilities
To write an effective promotions / marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included promotions / marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Create shared vision across leaders, multiple teams and provide confident leadership to teams with recommended business objectives and plans
Monitor social media accounts for feedback, trends and accuracy
Create and develop top tier events and promotional opportunities
Identify and innovate around opportunities to maximize US and CA online business growth with digital marketing team including utilizing search, affiliate and re-targeting vehicles
Plan, organize, staff and execute Station/Client/Network events, festivals, concerts, health fairs
Support sales teams with creative help pitch, brainstorm, plan, and execute client needs
Conduct post-promotion analysis and make recommendations to optimize future campaigns
Write deal memos and secure all internal and 3rd party approvals for licensed promotional deals (including legal, TCFTV, network, theatrical)
Key interface for the vendor who processes Rebate claims from customers
O ensure statement of work and purchase orders are in place to cover administration costs
Promotions / Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Promotions / Marketing Manager
List any licenses or certifications required by the position: CPM
Education for Promotions / Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the promotions / marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Management, Communications, MBA, Advertising, Education, Finance, Business/Administration, Project Management
Skills for Promotions / Marketing Manager
Desired skills for promotions / marketing manager include:
ATG
DPI
QC
VZW systems: SED
Vision
Applicable FCC rules and regulations
TV/entertainment landscape and streaming platforms
Experience in entertainment marketing/brand partnerships
TV/entertainment landscape and streaming platform
Experience in Omniture
Desired experience for promotions / marketing manager includes:
Ability to handle various projects at one time make good decisions
5-7 years of experience working at a consumer electronic, entertainment company or creative agency on customer acquisitions and/or content marketing
Solid understanding of entertainment and customer acquisitions creative, video execution, media, advertising, digital and retail marketing
Create and execute creative strategy across multiple channels (print, television, OOH, digital)
Advanced proficiency Microsoft Office Suite, Photoshop, A/V
Develop the annual Global Promotions Marketing Calendar – overseeing 75+ global retail marketing campaigns
Promotions / Marketing Manager Examples
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Promotions / Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of promotions / marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for promotions / marketing manager
- Develop and drive strategy and execution of event programs to increase revenue, traffic, reach, awareness and shape positive perceptions
- Drive an ROI strategy and framework to measure impact of our marketing investments
- Lead and manage a virtual team with comprehensive responsibility for event marketing delivery, including project management, logistical and operational elements, experiential and digital components, site selection, sponsorships, and exhibits
- Delivering events on time, within budget, that meet (and hopefully exceed) expectations as it relates to budget, ticket sales, overall traffic and creative campaigns
- Assist digital team in maintaining content for promotions, event information and special offers on L.A
- Contribute in brainstorm sessions to develop programs that increase fan databases, e-mail subscribers and social media followers
- Maintain ongoing content plan for social media accounts (for L.A
- Manage marketing coordinators to support all marketing activities within the department to meet team objectives
- Manage process for distribution of printed collateral both within the district and to outside partners
- Produce copy for television, radio, e-mails, collateral
Qualifications for promotions / marketing manager
- Partner with International Marketing and Buying to tailor the campaign messaging, creative and launch dates per local market
- Partner with Operations regarding new promotional campaign concepts, sign holder allocations to stores
- Monitor promotional timeline to ensure hit in store launch date
- 4 year degree from a college or university in Marketing, Communications, Business, or relevant discipline
- Minimum 7 years marketing experience, mainly in regard to managing retail marketing campaigns
- International marketing is a plus
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Promotions / Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of promotions / marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for promotions / marketing manager
- Day to day management of all station promotions
- Act as Brand Ambassador for station(s)
- Handle event production for station(s)
- Develop and oversee all promotional and contest initiatives
- Supervise stations contests including originating or adapting ideas, arranging prizes and managing rules
- Responsible for driving traffic and revenue for bananarepublic.com through promotional emails and site marketing
- Assist in managing promotional changes on an ongoing basis to drive the business and customer needs
- Lead ad hoc analytics for site & email and seasonal hindsights
- Create inspiring and strategic marketing briefs that balance the needs of the customer with overall brand business objectives
- Managing digital assets with web production during seasonal campaign launches & key promotional time periods
Qualifications for promotions / marketing manager
- Minimum 4 years in a management level overseeing a team
- Excellent organization, communication and multi-tasking skills
- Directly responsible for marketing teams success in promoting venue's restaurant, retail, special events, Foundation Room and Gospel Brunch programs
- 3-6 years of experience in Marketing, Events or related field
- Commitment to excellence (internal and external)
- Individual who can operate under pressure, deadlines, and the demands of a busy office environment
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Promotions / Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of promotions / marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for promotions / marketing manager
- Work with marketing team and artist management to develop additional marketing opportunities to increase ticket sales when needed
- Work closely with Microsoft Theater Communication and Social Media Manager to oversee, design, build and maintain social media presence, research current trends and apply current promotions
- Manage online experience for cross channel programs, such as Season Sale & Friends and Family campaigns
- Oversee set up of US & CA online related promotion codes and email campaigns
- Effectively collaborate across several functions including, but not limited to, creative, production, CRM, site marketing, email vendor
- Evaluates the performance of executed marketing initiatives and advertising campaigns to ascertain their effectiveness in achieving objectives
- Coordinates the development and execution of 3rd party contests and media promotions ensuring contest rules and legal requirements are met
- Primary marketing point of contact and subject matter expert for creating and executing an integrated promotions plan that includes B2B events, sports marketing, advertising and lead generation
- Build a marketing plan and calendar and distribute thought leadership and value added content to distributors and advisors
- Create best in class thought leadership presentations and digital properties working closely with internal creative agency and business partners
Qualifications for promotions / marketing manager
- Proven ability to lead, build relationships, and work effectively in a highly cross-functional and matrixed team
- Honed written and verbal communication skills
- Own promotional email cadence and customer experience
- Must have a passion for innovative thinking & business acumen to balance driving email traffic with revenue & profitability for the business
- Strong attention to detail exceptional written, verbal and presentation skills
- Partner with internal creative agency and analytics team to track and measure all promotional activities to improve and enhance all promotional efforts
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Promotions / Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a promotions / marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for promotions / marketing manager
- Develop and implement promotional plans to promote Museum and IMAX activities including third-party partnerships, contest promotions, ticket give-aways, discount coupon programs, exhibit openings, holiday weekend events, and distribution of event information via third party emails or social media, on-air promotions
- Develop relationships with third parties including attractions, WGV partners, retailers, marketing representatives of local sponsors, media partners, non-profits and others to enhance on-site activities (including prizing for contests)
- Support activation of Shell, State of Florida, Rolex and other relationships
- Work very closely with Deals Marketing Manager to coordinate and feature attractive deals to customers
- Promotion & Marketing for 105-3 VIRGIN Radio, 99.5 KFUN FM, and CTV Kitchener
- Conceive, set and execute promotions and marketing strategies for our various media properties
- Create dynamic, unique and effective promotions which drive ratings and revenue
- Oversee general Web and social media content and design
- Create and partner in multi-platform events focusing on community and regional activities which showcase our various properties
- Provide effective leadership support to overall promotions department
Qualifications for promotions / marketing manager
- 10 plus years of work experience, preferably in event strategy, marketing, advertising or a related field in a corporate, sales and/or agency environment
- 5 or more years of experience driving and implementing successful brand and promotions strategies and programs
- Experience in the area of creating and implementing marketing plans for B2B businesses
- A big idea, creative thinker who is passionate about the customer and an advocate to communicate complex financial products and financial jargon in simple, easy to understand language to financial advisors, prospects and clients
- Excellent analytical and problem solving abilities, including an ability to express and advocate opinions and ideas and influence others
- A strong critical thinker with intellectual curiosity and creativity
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Promotions / Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a promotions / marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for promotions / marketing manager
- Publicly represent our stations and effectively liaise with advertisers and community leaders
- Responsible for development and execution of marketing and promotional plans for approximately 50 shows per year
- Generate and adhere to marketing budget
- Develop and pitch promotions to media outlets
- Manage and utilize marketing assets available at L.A
- Lead development of production of and assets for events, paid media, owned channels and other brand actions
- Work very closely and take direction from strategic planning teams to understand consumer insights and inform development of assets
- Oversee delivery/fulfillment of assets and materials within budget, on brand and on time
- Oversee estimate and billing process for design and production of assets
- Motivate a team of project managers and subject matter experts to effectively bring to life marketing campaigns and brand actions
Qualifications for promotions / marketing manager
- A strong drive to help business succeed in a competitive environment
- Understand the essential dynamics, strategies and drivers of assigned client businesses in order to provide value-add and strategic counsel on campaign and program strategy
- Communicate processes for improving cross-functional communication, work integration and teamwork between partners from cross-functional departments
- Ensure clients submit clear strategic creative briefs to efficiently initiate work in the Global Creative Group
- Mentor other producers in program and project management
- Challenge and inspire partners to achieve business results