Influencer Marketing Manager Job Description
Influencer marketing manager
provides digital thought leadership and unique strategies for all Jackson Hewitt’s social platforms and communities including: Facebook, Instagram, Twitter, Youtube, internal and external blogs, etc.
Influencer Marketing Manager Duties & Responsibilities
To write an effective influencer marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included influencer marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage the global EIM plan to ensure the global stories are being communicated at the right time and place
Supervise all local EIM implementation related topics in close collaboration with the Brand Communications team
Supervise area's Key City Attack programs , platforms and budget
Advocating for social media topics at executive level, giving presentations and sharing expert knowledge throughout the company
Annual budget tracking and planning, processing of invoices
Team management via performance reviews, training and regular team and individual meetings
Attending departmental lead team meetings
Managing freelancers and interns supporting the team
Build strong relationships with clients and operate as day to day client contact
Demonstrate an understanding of today’s news and media landscape and the ability to successfully implement online engagement programs
Influencer Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Influencer Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the influencer marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Business, MBA, Public Relations, Journalism, Education, Social Media, Communication, Advertising
Skills for Influencer Marketing Manager
Desired skills for influencer marketing manager include:
Facebook
TikTok
YouTube
Instagram
Major social platforms
Online trends & developments
Creator communities
Digital marketing KPIs
Drafting contracts and negotiations
Experience in technology/B2B
Desired experience for influencer marketing manager includes:
Execute and lead digital marketing and social media programs for clients including oversight/execution of digital strategies, and influencer marketing programs
Build and maintain influencer relationships and consult on influencer programs across the agency
Work with senior digital leadership to continuously stay on top of the changing influencer marketing landscape and proactively identify ways to evolve Edelman Toronto’s influencer marketing offering accordingly
Become the go-to in-house expert on influencer marketing tools, platforms, vendors and networks
Exhibit effective project management working closely with account teams – prepare and/or review activity reports and status reports for clients
Participate in new business process including research, audits, proposal development and pitch presentations
Influencer Marketing Manager Examples
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Influencer Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of influencer marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for influencer marketing manager
- Execute the viral marketing plan, engage bloggers and neighborhood leaders, drive word-of- mouth programs
- Serve as Synergist connecting all Marketing partners, Creative Agencies, Public Relations to the Influencer Marketing work and team
- Oversees brainstorming process on all projects that they are leading
- Pulls data from tribes, conversation mapping, and client given data to create tactical strategy and influencer recommendations
- Research potential influencers to grow Influencer Database
- Manage overall social media and content calendar for the brand and execute against it, including developing content concepts from idea to completion with creative department
- Work closely with Creative & PR to coordinate development of social media content, campaigns and programs
- Proactively engage consumers online to drive favorable brand conversations
- Serve as a liaison in any social media executions with affiliates world-wide
- Monitor the community voice and sentiment, reporting back on influencer sentiment, concerns, and suggestions, competitive activity and social trends
Qualifications for influencer marketing manager
- 5-7 years of digital marketing experience, including experience working with digital influencers and creative teams
- Expertise with the most current tools and trends in influencer identification and social media, and a track record of strategic deployment of digital tactics and larger plans
- Strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously without management supervision
- Experience running campaigns to engage and mobilize target audiences
- Outstanding spoken and written communication skills, superb listening skills, with an ability to present complex ideas in a clear, concise fashion to a variety of audiences
- Must have proven project management and producing experience
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Influencer Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of influencer marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for influencer marketing manager
- Work in tandem with Newsroom (Social, Analytics) and Brand Marketing (Communications, Digital, and Retail) to deliver results-oriented strategies and programs that increase consumer and trade preference for the brand
- Act as a thought-leader in the arena of PR to provide guidance to the Brand team working closely with cross-functional teams to develop breakthrough and integrated communication concepts
- Partner with Local Market PR and Corporate Communications counterparts to insure that category priorities and needs are addressed in global plans with relevant, appropriate support materials and information developed and delivered in a timely fashion
- Establish and maintain key relationships with media and global partnerships
- Develop and implement strategic plan in conjunction with category and newsroom counterparts as main point of contact between EIM and the category/BU
- Interact with product marketing, brand marketing, retail activation, public relations and event marketing as needed to execute plans
- Identify opportunities to connect Influencers and entertainers to our brand through content creation, activations, campaign, seeding
- Manage Influencers relationships ie
- Develop and manage EIM integration through strategic placement and targeting of specific brand Initiatives
- Review and select programming for involvement, assure timely product fulfillment, and obtain placement
Qualifications for influencer marketing manager
- The ability to liaise proactively with multiple stakeholders
- Project management skills and the ability to prioritize and stay calm under pressure
- Work closely with APAC affiliates and brands to develop new media strategy (i.e., digital marketing, social media) with a focus on influencers
- Support APAC brands and Affiliates on Digital / Social and Influencer campaigns across multi-platform customer engagement programs and ensure alignment with overall marketing plans
- Drive the development of locally-relevant digital content
- Advise on and coordinate APAC new media creative requests
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Influencer Marketing Manager Job Description
Job Description Example
Our growing company is hiring for an influencer marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for influencer marketing manager
- Apply a data-driven approach to the selection of agencies, talent, tools and programs
- Coordinate and implement A/B testing, analyze, and report on performance of campaigns against growth KPI's
- Partner with analytics to continuously assess and optimize marketing against growth metrics to ensure goals are met
- Build relationships with key influencers and core community members to deeply understand both of these groups and use that understanding towards impactful marketing efforts
- Liaise between marketing, creative, engineering and customer experience to coordinate project plans and campaignsSearch Jobs US
- Develop prosumer and artists influencer activations/promotions (digital, analog and otherwise) that drive professional product adoption and usage in the creative community (this includes launching new products sustaining existing legacy products)
- Create “NBDB” prosumer activation ideas that enhance product launches
- Develop a content strategy for digital and social media that drives awareness and equity metrics
- Build out customer marketing activation ideas for professional retailers
- Manage external agency partners
Qualifications for influencer marketing manager
- Manage and track timelines and key project milestones for APAC social media projects
- Manage and lead monthly markets status call, reviewing social media markets calendar and strategy
- Provide analysis on competitors analysis and non-competitive campaigns
- University Degree, preferably in Communication, PR, Marketing or Media-related areas
- Previous relevant working experience in a similar capacity, preferably in the digital/social marketing focused agency roles or in house roles with regional exposure
- Strong knowledge on social media, digital marketing, influencers, CRM, online at interactive agencies and/or online marketing division for consumer brand
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Influencer Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of influencer marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for influencer marketing manager
- Metrics related to conversion at ecommerce level (TBD)
- Successful support of product launches
- Sell through velocity of prosumer products at retail as impacted by influencer marketing activations
- Build and maintain relevant and strong relationships within the Entertainment and Influencer industries
- Assure a strategic, proactive approach to celebrities and influencers who add value to the brand
- Proactively originate local PR plans and initiatives to meet the unique needs of the US market
- Ensure that journalists receive timely and usable assets and content to secure significant press behind fragrance and color brands across all media
- Originate and propose dynamic pitching strategy for all initiatives to be submitted and approved by global/license
- Talent and licensor relations in partnership with global team/where applicable
- For US specific activations, strategize Brand Ambassador contracted PR days and a full press plan for events, photo shoots and appearances that will include heavy focus on broadcast and digital
Qualifications for influencer marketing manager
- Preference given to those with significant experience in digital marketing in Asia
- Can be based in Hong Kong with ability to travel within the region
- Ability to speak other local languages such as Chinese, Japanese or Korean is highly recommended
- Minimum of 5 years’ experience in PR, influencer marketing, social or digital strategy, consumer
- Marketing or similar fields
- Demonstrated ability for delivering strategic and creative solutions AND rolling up your sleeves
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Influencer Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of influencer marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for influencer marketing manager
- Ensure excellence in end-to-end planning, execution and measurement of efforts
- Cultivate and manage key industry relationships
- Liaise with the US Marketing and media teams to ensure that communications are synergistic with local marketing campaigns and leverage advertising buys
- Liaise with local fashion houses to obtain alignment and approval on local PR strategies, and ensure synergy between fashion/beauty initiatives
- Lead Cision measurement deployment for JNJ Beauty & Baby PR throughout Southern Europe
- Planning, implementing and measuring online marketing campaigns identifying new affiliates/influencers who we could recruit to the brand
- Support cohesive global social influencer strategy that amplifies brand messages and storytelling with a focus on Top 50 influencers
- Monthly and quarterly reporting of Top 50 influencers with analytical reporting and data on EMV rank and growth
- Create global brand codes, guidelines and best practices for local market influencer programs
- Identify new and emerging social influencers (US and internationally)
Qualifications for influencer marketing manager
- Caring, proactive and supportive approach towards a growing team with multiple responsibilities
- To bring those solutions to life
- Well-versed in delivering insights/data-driven programs with measurable results, and willing
- To innovate in success measurements
- Shows a passion for the industry as a thought leader, POV provider, and proactively sizing-up
- Competition and the market to find new ways to break through