Promotions Manager Job Description
Promotions manager
provides expertise and guidance to management and associates on applicable rules and regulations for Retail Distribution & Product Groups: Advisory support of the Retail Sales and Product Organization.
Promotions Manager Duties & Responsibilities
To write an effective promotions manager job description, begin by listing detailed duties, responsibilities and expectations. We have included promotions manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Conceptualize, produce and edit eye-catching news image campaigns, lead the development of proof-of-performance and topical spots
Create all program materials such as sell sheets (including overview, goals, marketing support, submission process)
Develop and use models to forecast and track program results
Lead overall platform development, launch, and continuous development
Work with LOB’s and/or LOB Marketing on promotion development
Work with Digital Marketing on developing interface with Paid Search, Re-targeting, and online application (NAC) integration
New promotion configuration
Creative development (internal and with rewards vendor)
Work with publicity, online, field promotions, targeted marketing and consumer products teams, , to enhance overall marketing efforts and leverage any partnerships
Draft Partner License Agreements and review legal material
Promotions Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Promotions Manager
List any licenses or certifications required by the position: CIA, CPA, CPM, ACSM, CHES, CPR, FCC
Education for Promotions Manager
Typically a job would require a certain level of education.
Employers hiring for the promotions manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Advertising, Education, MBA, Finance, Communication, Management, Journalism
Skills for Promotions Manager
Desired skills for promotions manager include:
Spreadsheet software and Word Processing software
Current advertising strategy and techniques
NCAA rules and regulations
Applicable FCC rules and regulations
Excel
Advertised sales
Digital retail and service developments
FMCG industry customer base
Fishing
Google AdWords
Desired experience for promotions manager includes:
Attention to detail and a proven track record of successful project management
Confidence to lead projects from start to end and make necessary decisions in order to manage different situations
College degree in business management, marketing, or communication
Minimum of 3-5 years of experience in event management, marketing, promotions, or project management
Must multi-task and prioritize in a deadline-driven environment
Available for weekend, evening, holiday, and early morning work
Promotions Manager Examples
1
Promotions Manager Job Description
Job Description Example
Our company is looking to fill the role of promotions manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for promotions manager
- Develop and maintain professional, constructive relationships with radio programmers
- Participate as a creative and vocal contributor in brainstorming sessions
- Serve as activation lead with media AOR and external media partners for all tactics on media plans that are promotional in nature
- Strategize promo plans for TVE and VOD platforms and submit for approval to VP, Promotional Strategy
- For Showtime's original scripted series, contribute toward the development and stewardship of consumer media plans
- For the Smithsonian Channel, manage the day-to-day planning and buying process and serve as the media advisor for the Manager on the Smithsonian team, the AOR
- Represent Showtime’s interests amongst external media constituents and act as a thoughtful assessor for ad sales representatives looking to pitch Showtime business
- Contributing to short and long-term organizational and operational planning and strategy
- Working with department heads and the internal management team to help develop and implement Standard Operating Procedures, Service Level Agreements, and processes
- Creating departmental goals and objectives and analyze areas requiring improvement
Qualifications for promotions manager
- We are looking for a self-starter who thinks creatively and strategically with the ability to work well and energize others
- Ability to take the reins on any project and the resourcefulness to find the answers you need to get the job done
- Talented at both directing and executing projects
- Minimum 4 years of experience in Marketing, Advertising, and/or Promotions
- 4 year college degree or a minimum two years experience promoting live events
- Minimum 4–6 years of marketing/promotions experience
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Promotions Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a promotions manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for promotions manager
- Maintaining quality control of all promotions
- Developing, negotiating, contracting and managing key vendor relationships to gain cost efficiencies while maximizing benefit
- Anticipating, reacting to, and resolving technical and operational issues with urgency and passion
- Resolving all facility, equipment, media and broadcast scheduling issues
- Working cohesively with finance, Director of Operations, On-Air Promotions and Art Director to develop the budget to support the strategic business goals and to help manage operations to meet the budgetary goals
- Adjusting manpower assignments and hours based on operational demands and changes
- Managing projects across Graphics and On-Air Promotions
- Manageand lead the department and create new, fun and profitable events
- Implementall aspects of contesting
- Createclient promotions and promotional proposals with Program Director and SalesManagers
Qualifications for promotions manager
- Must have knowledge of report, letter, format
- Must be a creative thinker with strong problem solving skills
- Occasional but limited Travel
- Must have the ability to communicate effectively and tactfully with persons on all levels, in person, on the telephone and through writing and presentations
- Must be able to work closely with management and meet deadlines
- Full responsibilities and accountability for the success of the Marketing Department
3
Promotions Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a promotions manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for promotions manager
- Responsiblefor maintaining costs within department budget and ordering promotionalmerchandise within budgeted allocations
- Participateat station promotional events as necessary, including set-up and breakdownpromotional equipment/materials for on-site promotional, sales and charityevents
- Develop and implement airplay strategies for all Arista Nashville artists within a specified region
- Manage on-site promotions at all Arista Nashville artist's shows
- Develop the product roadmap for Daily Sales & Seasonal Support, across all platforms
- Develop and implement airplay strategies for all Columbia Nashville artists within a specified region
- Develop promotion ideas that meet client requests
- Attend all client and agency presentations for brand briefs (RFPs) and network presentations
- Ideate with sales and interactive groups to address RFPs
- Create integrated marketing concepts that may include on-air vignettes, User Generated Content, product integrations, sponsorships, events
Qualifications for promotions manager
- 3-5years experience in marketing, advertising and media planning preferred
- Media planning background with experience in digital & social advertising
- Manage global promotions for Origin.com, EA's online store and gaming platform
- Deliver on Origin’s planned fiscal revenue targets in partnership with marketing, operations, product, and sales teams
- Lead planning and oversee execution for site merchandising and promotions across all locales, with regional variations as needed
- Create and manage global promotions calendar in alignment with marketing programs, franchise beats and seasonal events
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Promotions Manager Job Description
Job Description Example
Our growing company is looking for a promotions manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for promotions manager
- Traffic materials for Standards & Practices approvals and on-air broadcast
- Create custom weekly newsletter for multiple stations
- Build and schedule photo galleries with custom captions
- Audience and partnership outreach via social channels (influencers, fan clubs)
- Develop and implement airplay strategies for all Arista Nashville artists within the West Coast region
- Develop and implement airplay strategies for all Columbia Nashville artists within the Southest region
- Hold and attend on-site meetings with Site Merchandising and Content Managers cross-functional teams to enhance collaboration and relationship building
- Serve as day-to-day lead for promotional partners for theatrical, DVD and Netflix promotions
- Oversee creative approval process for all partner collateral including packaging and advertising (TV, print ads, web and social media)
- Liaise across business units, film production and senior staff to maximize program development including creative, consumer products, digital, online, custom animation, legal and brand marketing teams
Qualifications for promotions manager
- Minimum 3-5 years promotions work experience including but not limited to entertainment marketing, partner tie-in barter programs, consumer promotions and retail marketing
- Knowledge of an indirect channel model – IT industry or other
- Manage direct reports to execute flawlessly
- 5+ years of experience in a combination of eCommerce, merchandising or marketing
- Ability to prioritize, plan and multi-task in a fast-paced environment to achieve business objectives
- Strong leadership and communication skills and ability to interact across multiple cross functional teams
5
Promotions Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a promotions manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for promotions manager
- Event management as needed on behalf of partners for sales meetings, premieres
- Share footage of films with partners as needed for creative development
- Work with internal and external 3rd parties to secure prizing for partner sweepstakes and contests
- Lead campaign delivery - developing and managing campaign plan with across all key channels with internal stakeholders and agencies
- Consult with Line of Business, LOB Marketing, Channel Management, Product, and Marketing Centers of Excellence on promotion/offer design/development
- Responsible for leading/coordinating the promotion end to end design and fulfillment strategy
- Provides promotions marketing collateral review/feedback/approval
- Maintains quality of promotion set up by establishing and enforcing standards
- Collaborate with Legal, Compliance and Tax, as applicable, regarding promotions implementation and fulfillment
- Contribute to channel readiness communications and teammate awareness
Qualifications for promotions manager
- Experience with managing in store marketing and marketing promotions
- Passion for the entertainment space and Showtime’s programming.Solid understanding of cable advertising landscape
- Bachelor’s degree and a minimum of 5 years’ experience in operations management, or an equivalent combination of education and experience
- Strong operations background with thorough knowledge of live television production
- Ability to facilitate Change, serving as a change agent and leader in a new, developing organization
- Demonstrated experience managing employees and teams