Promotions Director Job Description
Promotions Director Duties & Responsibilities
To write an effective promotions director job description, begin by listing detailed duties, responsibilities and expectations. We have included promotions director job description templates that you can modify and use.
Sample responsibilities for this position include:
Promotions Director Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Promotions Director
Typically a job would require a certain level of education.
Employers hiring for the promotions director job most commonly would prefer for their future employee to have a relevant degree such as Collage and High School Degree in Marketing, Communications, Advertising, Management, Public Relations, Education, Communication, Business/Administration, MBA, Business
Skills for Promotions Director
Desired skills for promotions director include:
Desired experience for promotions director includes:
Promotions Director Examples
Promotions Director Job Description
- Work with various agencies to develop concepts and presentations targeted to specific companies and or/industries
- Develop new partner relationships for Warner Bros
- Cultivate current partner relationships with an eye to securing them as a partner on other WB titles
- Develop pitch decks, pitch lists and concept boards on assigned titles from a Worldwide perspective
- Under direction of Executive Director, handle execution for assigned international films and programs, act as day-to-day contact for international markets (over 60 local offices) during program execution and assist Executive Director in managing project timelines
- Primary point of contact for partners & execution on assigned non-tentpole films managing entire execution process
- Work with internal WB teams such as Publicity, Online, Field Promotions, , on assigned films to enhance overall marketing efforts and leverage any partnerships
- Manage and maintain budgets in conjunction with the Manager for assigned films
- Assist in the management of major partners on tentpole films, as directed by Executive Director, to insure proper coverage during crucial periods of execution
- Manage partner contract negotiations in collaboration with Legal and Exec
- Experience working with filmmakers or creatives
- Excellent communication skills and the ability to develop clear and consistent messages across many different stakeholders
- Ability to prioritize partners and categories that deliver significant media and revenue
- Ability to work under pressure in a fast moving and changing environment, with the ability to handle multiple priorities and tight deadlines
- Graduate with a strong academic background or equivalent
- Previous experience in negotiating contracts and/or managing partnerships
Promotions Director Job Description
- Sets Promotions Strategy
- Manages the promotional campaign for all of International Theatrical
- Manages clients, including Global Partners such as McDonald’s, Coke, Panasonic, Nestle
- Promotion Execution for Global International Programs
- Work with media agency to develop paid media campaigns utilizing all platforms – broadcast, digital, social, print, OOH, Manage strategy, targeting, off channel media planning, execution and post campaign analysis
- Write campaign briefs and develop power point presentations
- Serve as brand director on several key priorities a year by writing strategy briefs, leading taskforce meetings and liaising with all internal departments (research, digital, social, creative, press, ) to develop total communications plan
- Work with research team and media agency to develop targeting approach, build key insights, and collaborate on setting KPIs
- Collaborate with sales marketing team to develop campaigns and promotions with the ability to integrate sponsors
- Manage consumer marketing promotions including large and small scale on ground stunts and events
- Previous experience with managing multiple brand clients
- Must be able to analyze promotional environment and identify viable promotional opportunities for Warner Bros
- Must be able to supervise, guide and evaluate vendors in the performance of their tasks
- Must be skilled at creative thinking and problem solving
- Develop a broad knowledge of promotional tactics and emerging opportunities and keep promotions team up-to-date on latest innovations
- Develop an understanding of the retail environment and, working with Retail Business Development to identify and facilitate opportunities to leverage those retail relationships
Promotions Director Job Description
- Build mutually beneficial partnership opportunities with NBCU business units external partners in support of Syfy’s priorities
- Work closely with creative and production teams on all campaign deliverables for media and promotional campaigns
- Manage team by overseeing consumer marketing budget including campaign spends, corporate obligations, forecasting and accruals
- Manage employees by overseeing workload, fostering employee growth and a positive work environment
- Execute tactical plans for WGCI’s on-air contesting, station website and station events, including originating or adapting ideas, identifying and negotiating resources and establishing action plans and timelines
- Support Director of Marketing & Promotion, Operations Manager and Program Managers in execution of responsibilities as needed
- Attend Urban Sales Promotion meetings as needed
- Attend weekly station Digital meetings
- Lead weekly Urban Promotions meetings
- Attend weekly Marketing/Promotions planning meeting
- Advertising/Marketing experience
- Develop and oversee all promotional and contest initiatives of Majic 100.3/KMJM-FM and Hallelujah AM 1600/KATZ-FM
- Conceptualize and supervise community engagement initiatives, including public service campaigns, announcements, pledge drives/events, and long-form programming
- Write and create on-air promotional announcements
- Maintain accurate records of contestants and ensure contests are conducted in accordance with FCC regulations and laws
- Represent station(s) at community events and promotions
Promotions Director Job Description
- Execute tactical plans for WKSC’s on-air contesting, station website and station events, including originating or adapting ideas, identifying and negotiating resources and establishing action plans and timelines
- Establish and maintain station archives
- Photographs of every station event/appearance and sales promotions
- Video of every station event and sales promotions as requested
- Receives supervision and direction from Supervisor, Operations Manager
- Schedule and attend meetings that consist of Market Manager, Marketing Director, Sales Managers , Operations Manager, and Account executives to discuss promotion options for potential business and community events
- Train and works with Street Team Assistants to ensure proper set-up and break-down of events
- Receive and processes Promotional forms, when needed requests signatures
- Promote company events on air
- Graphic design for in-house promotional needs
- Coordinate activities of other departments involved in production of promotions and broadcast remotes
- Maintain stations' prize closets, inventory of stations' premiums, and inventory and control of stations' banners
- Responsible for all release forms to ensure 1099's are in order for distribution
- Ability to work weekends, early mornings and evenings as required
- Execute quarterly tactical plans for on-air contesting, station websites and events, including originating or adapting ideas, identifying and negotiating resources, establish action plans and timelines
- Communicate with Programming, Sales and Digital on all essential requirements for on-air/online contesting and events
Promotions Director Job Description
- Coordinate and draft sales and station promotions from conception to facilitation
- Management of all aspects of media buys including rate negotiations
- Oversight of traffic coordination for all off-air media, execution of plans, media reporting and analyses
- Responsible for the day-to-day management of media agencies of records
- Collaborates with Marketing Communications on strategic messaging to ensure alignment with on-air/off-air strategic planning and placement opportunities
- Direct supervision of a team of On-Air Promotions Planners and Promo/Media Specialist
- Management and oversight of ad hoc projects as requested
- Works closely with the Director of Marketing to set the creative compass for the regional networks brand, as driven by the overall FOX Sports brand
- Leads all aspects of production in the development of high-quality, creative on-air promotional campaigns and ad sales sponsored elements including the oversight, facilitation and staffing of production shoots (both in-studio and remote) while managing project timelines
- Effectively oversees workflow and time management of Preditors and Graphic Artists
- Work closely with all stations to identify and develop programs for the cluster
- Write contest rules, and ensure compliance with FCC, iHeart Media mandates, corporate rules and regulations and all contesting
- Research, evaluate and make recommendations for participation in third-party promotions around the market
- Work with Digital Director and support digital initiatives
- Maintain promotions on air and online scheduling system (giveaway grid, events pages, online contest pages)
- Oversee part-time staff and ensure staffing expectations are met for station events