Media Planner Job Description
Media planner
provides insights and take action based on the media marketplace characteristics, macro-trends and opportunities across media channels and formats.
Media Planner Duties & Responsibilities
To write an effective media planner job description, begin by listing detailed duties, responsibilities and expectations. We have included media planner job description templates that you can modify and use.
Sample responsibilities for this position include:
Updates and maintains media flow charts for all brands and regions
Participates in development and management of effective digital media plans and buys under the supervision of the Media Supervisor/Media Director
Creates and manages media partner RFP process
Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation
Executes/optimizes digital plans in MediaMind/Doubleclick/Pointrolll (or similar), Facebook and Twitter dashboards
Develops and executes paid search campaign recommendations in Google Adwords/MSN
Stays apprised of industry standards, emergent media opportunities and can advise on new ways to reach targets
Investigates and utilizes information from syndicated research sources
Develops and fosters strong relationships with media partners
Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally
Media Planner Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Media Planner
List any licenses or certifications required by the position: IAB
Education for Media Planner
Typically a job would require a certain level of education.
Employers hiring for the media planner job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Advertising, Education, Communications, Business, Business/Administration, Military, Graduate, Internships, Secondary Education
Skills for Media Planner
Desired skills for media planner include:
Microsoft Office
Media landscape
Ad Relevance
Emerging trends across the media landscape
ComScore
Benchtools
Brands
Category
Channels & processes
Media tools: @Plan
Desired experience for media planner includes:
Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance
Handles all digital media billing using monthly tracking reports and invoice reconciliation
Experience using Wordstream, WordWatch or other automation software preferred
Creation of effective, strategically sound continuity plans
Schedule promotions using internal optimisation tool GRIPit
Working on and self-managing ad hoc research projects
Media Planner Examples
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Media Planner Job Description
Job Description Example
Our company is searching for experienced candidates for the position of media planner. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for media planner
- Weekly monitoring of campaign performance
- Create post-campaign research reports
- Create promo makelists
- Deputize for and assist other Media Planners as required
- Develop and execute online media plans
- Help develop tactical plans for each segment they work on
- Create and maintain media documents
- Optimize media placements to maximize campaign performance
- Generate Point of View reports
- Analyze campaigns and compile data into reports
Qualifications for media planner
- Create and maintain Media Plans for M24
- Create and update Global Database for M24/M24+ for end credit squeezes
- Deal with relevant Transmission & Presentation issues
- Deal with schedule changes and amend navigation plans/liaise with Presentation
- Commission secondary events for UK channels and communicate to Production, Graphics and TechOps
- Along with the Production Co-ordinator, ensure all promos/elements are available for relevant days for the Presentation Schedulers to use as necessary
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Media Planner Job Description
Job Description Example
Our company is growing rapidly and is hiring for a media planner. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media planner
- Maintains accurate print circulation/demographic information current media kits
- Tracks publishing corporate totals (Hearst, Conde Nast, New York Times)
- Be the main point of contact for all Europe Media Partners
- Negotiate aggressively and deliver the best efficiencies and value for all media placements
- Liaise daily with the Europe team located in London, as media strategy is developed
- Create Advertising Creative Briefs for all advertising insertions for Europe including print, outdoor and digital
- Evaluate, manage and execute all complimentary on-book, online, and iPad opportunities
- Possess the ability to clearly present media plans to supervisor in written presentations, excel charts and power point decks and the same would apply to post-campaign analysis/reporting
- Liaise with digital agency of record, external digital production agency to manage execution of all Europe digital advertising flights
- Digital Media Plan development based on Manager strategy encompassing entire process of planning media placements through to execution, tracking metrics and compiling of performance reports
Qualifications for media planner
- 1.5+ years of media planning experience preferred
- Ability to understand client goals and how they translate into media strategy
- Process oriented, with the ability to manage all aspects of a campaign
- Firm grasp of how to achieve client performance metrics
- Masterful understanding of search engine media environment, including the players and supporting technologies
- Creates comprehensive and innovative media plans that align with the goals of each campaign
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Media Planner Job Description
Job Description Example
Our company is looking for a media planner. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media planner
- Monitor and report on media marketplace to stay abreast of trends, identify opportunities in emerging media and related technologies
- RFP Management for all Europe titles on an annual basis and as needed
- Manage Invoice and billing process for EMEA to ensure accuracy within overall global media budget
- Work with analytics team on advertising analysis including digital ROI
- Act as the primary media expert for assigned clients and client service team, including planning and buying of media
- Contribute to media strategy development
- Provide marketing expertise, including online and offline strategy development for assigned clients
- Exhibit thought leadership within the agency, with clients and in the industry
- Active involvement in new business development
- Acquire comprehensive understanding of clients overarching marketing objectives and how digital marketing fits/complements those marketing goals
Qualifications for media planner
- Monitors advertising results in reporting dashboards and with agency
- Analyzes advertising results and lead summaries to provide reports and recommendations to Campaign Management
- Leads assigned “Tiger Team” call where cross functional specialists and managers review projects, update the content calendar, troubleshoot issues, expedite projects, amplify campaign efforts and brainstorm ideas to enhance promotions
- Establishes and maintains media vendor relationships to ensure value and optimal pricing for advertising campaigns
- Manages advertising budget – including PO requests, budget tracking, invoices, accruals and forecasting – and verifies the proper amount is spent
- 2+ years’ related experience planning/coordinating online and print media
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Media Planner Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of media planner. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for media planner
- Increase visibility of media expertise throughout the agency
- Mentor and train new Media Planners
- Ensure quality control of media deliverables to Clients across departmen
- Act as the primary digital media expert for assigned clients, including strategy, planning, and buying of paid media across display, social, SEM and programmatic media channels
- Regular face-to-face interaction with assigned local clients including presenting media recommendations, campaign insights, optimizations and general media thought leadership
- Develop and manage end-to-end media planning/buying process including RFPs, negotiations, planning guides, client recommendations, buy authorizations, insertion orders, budget management and reconciliation
- Research, write and develop SEM ad copy based on clients’ needs and competitive insights
- Identify areas of risk and opportunity through on-going analysis on large data sets
- Establish and manage publisher relationships
- Translating the client’s needs into FOSM’s Communication Recommendations that accomplish those needs
Qualifications for media planner
- 5-7 years relevant work experience, with a minimum of 3 years agency experience
- Cover for Director of On-Air Strategy when needed
- Excellent project management and organizational skills with the ability to manage multiple ad campaigns in various stages of the media planning process
- Good analytical skills and the ability to interpret media results and provide optimization recommendations for the business
- Prior experience with BrandOcean (formerly Donovan Data System/DDS) a plus
- Data Analytics & research proficient
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Media Planner Job Description
Job Description Example
Our company is looking to fill the role of media planner. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media planner
- Retrieving, analyzing, and understanding all available research data and internal information to maximize ad sales profit opportunities with a strategic/commercial approach
- Working on pricing strategies that support both, the client’s needs, and the company’s objectives, (a) increase rates (b) increase investments (c) diversification of investment within the FOSM Group, (d) diversification of investment within the different departs (e) protect existing negotiations from the local offices
- Creating presentations and developing Media Flowcharts
- Preparing post-buy analysis
- Interaction with network traffic department to gauge inventory availability, restrictions, specials, in determining make-up of proposal
- Handling excess inventory and oversell situations
- Keeps abreast of industry news to increase and strengthen knowledge of position and get a general/broad understanding of what's going on in the industry
- Resolves order/invoice-billing discrepancies
- Be proactive, have passion for improving clients business
- Sole day-to-day media planning responsibility for 2 channels within the UK portfolio
Qualifications for media planner
- Ability to be flexible, work independently and be a team player
- Knowledge of Second language a plus (preferably Spanish)
- Experience analyzing data or market research preferred
- Europe media planning required
- Knowledge of European culture, fashion industry and marketplace media required
- Understanding of media basics and concepts