Marketing Manager, Italy Job Description
Marketing manager, italy
provides copy and creative input and work with marketing teams to execute advertising campaigns for digital marketing, primarily through search engine marketing, paid social and display marketing.
Marketing Manager, Italy Duties & Responsibilities
To write an effective marketing manager, italy job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, italy job description templates that you can modify and use.
Sample responsibilities for this position include:
Collaborate with the Italian sales team to help define and evolve the value proposition for our services
Duty to bring Integrated Marketing Communication campaigns, new initiatives and activation platforms to life in the Country, through a consistent approach and leading the decisions at the local level, aligning with the Business Unit
Duty to provide thought leadership and local perspective to Business Unit on the development of innovation plans & pipeline, actively participating through the appropriate stage-gate processes at Business Unit level
Duty to be an active member of the Joint Venture relationship in identifying consumer insights and creating winning consumer strategies that deliver against consumer and Company destination
Duty to lead and develop the brand strategy for Powerade being the leading charter Country for the Business Unit
Duty to be able to lead charters work across CSE on our Brand Portfolio
Duty to define and recommend key choices of consumer Direct Marketing Investment allocation for the brands
Duty Exercise thought leadership towards the Bottler, being the main contact person for Bottler Trade marketing Director, to enable effective execution of the brand plans in the marketplace
Quarterly leading the Board through the plans execution and recommend corrective actions if needed
Duty to lead and develop the team and the required capabilities
Marketing Manager, Italy Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Marketing Manager, Italy
Typically a job would require a certain level of education.
Employers hiring for the marketing manager, italy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Economics, MBA, Business/Administration, Education, Communication, Science, Leadership
Skills for Marketing Manager, Italy
Desired skills for marketing manager, italy include:
Excel
Field marketing and digital marketing
To digital multi-touch and nurture campaigns
To search engine
To social media channels
Various marketing disciplines especially Account Based Marketing
HTML and technical understanding for content management systems
SQL
BI - Business Intelligence market
Marketo
Desired experience for marketing manager, italy includes:
Own all communication with our members across all platforms and devices
Oversee performance metrics related to retention and retention campaigns
Analytical and understand how to transform analysis into actionable measures
3 years marketing experience in Life Science, Diagnostics, Screening or Oncology
Bachelor’s Degree in Science related discipline
Excellent written and verbal English language communication skills, fluency in Italian
Marketing Manager, Italy Examples
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Marketing Manager, Italy Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing manager, italy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, italy
- Review and update category site content that may be part of the gateway page, the store homepage, various category pages, brand stores and boutiques
- Using multiple content management systems, and working with browse teams, set up new products and browse nodes which ensure accurate, up-to-date and high-quality product detail across the category
- Influence user interface design and ensure standard practices and processes regarding the editorial style of the category are followed
- Manage external content providers and coordinate content from internal and external sources through an overall promotional calendar
- Drive site improvements to completion by coordinating with project managers, vendor managers, designers, and other content managers
- Responsible for all product and feature launches -and related UX- from business side, including set-up and tracking of performance and business impact metrics
- Work closely with the Senior Product Marketing Manager, the EU Program Managers and other key international stakeholders on UX, drive adaptations from performance perspective
- Be the expert and champion of our customers in France, Spain and Italy, through strong data driven and other local benchmarking insights
- Identify and execute on new local/regional opportunities to engage new Prime Video streamers
- Own the localization (from messaging to designs and prioritized channels) of campaigns for Originals and Exclusives like Man in The High Castle, Mozart In The Jungle, The Grand Tour, Transparent, Fear The Walking Dead
Qualifications for marketing manager, italy
- Professional experience ideally in an online, retail, e-commerce environment
- Experience in copy editing / copy writing is a plus
- Bachelor degree in Marketing, Business or a related field of study
- Solid track record in merchandising, online marketing, or ecommerce
- Experience with web/mobile analytics programs , Site Catalyst, Google Analytics
- An avid consumer of online media, including books, movies, music, websites, blogs, and other digital contents
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Marketing Manager, Italy Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing manager, italy. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, italy
- Be the main point of contact for coordination with Central Marketing, Content and Studios teams, and othe internal stakeholders
- Support the goal of accelerating Paid Prime Member growth engagement in France, Spain and Italy, through delivering best-in-class marketing activities
- Establish a data-driven approach to localization of our marketing actions and messaging, generating clear learnings and success metrics through strong data driven and other local benchmarking insights
- Work closely with the Content and Studios team to understand the pipeline of new content releases that will support the locales across new and existing customers, and make sure the launch/growth playbook and initiatives are in line with local needs and strategy
- Optimization of Adwords and Bing Ads campaigns (A/B testing and results analysis)
- Manage our media agency for online search and SEO
- Creation and managing of new landing pages
- SEO mobile optimization and tracking performance results
- While the role will be based in our Amsterdam office, it will require frequent travel in the region
- Support the development of and deploy HomeAway’s event strategy within the local region, defining the annual roadmap for the local market such that it supports the broader HomeAway initiative(s)
Qualifications for marketing manager, italy
- Well versed in all marketing strategies
- Deep understanding of the Italian IT partner market landscape through management of partner marketing or sales in an IT company
- Ability to build and manage a consistent and compliant budget
- Strong in interpersonal acumen
- Fluent French and/or Italian and/or Spanish speaker with excellent written and oral English skills
- Hands-on mentality, experience in creating local campaigns based on international templates
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Marketing Manager, Italy Job Description
Job Description Example
Our company is looking for a marketing manager, italy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, italy
- Contribute to a culture of openness, trust and collaboration across EMEA marketing, local business and external partners
- Manage translation, editing and delivery of literature suite from English into locally required languages, develop content where necessary
- Work with product, investment, sales and marketing partners to build relevant content for various audiences to consume in a variety of formats, with a strong focus on the opportunities that the digital space offers
- Liaise with compliance team to comply marketing materials including brochure wear and marketing powerpoint presentations to local standards
- Provide support to local event organization with materials , PPT and other relative tools (video, invitation, etc)
- Monitor on a regular basis material, publications and advertising format from main competitors
- Develop and coordinate the realization of “ad hoc” marketing materials to support local mandates and taylor made initiatives, locally designed specifically for Italian clients
- Help define the consumer marketing plan
- Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems
- Draft and localize marketing collateral and advertising creative for various digital channels
Qualifications for marketing manager, italy
- Fluent in both Italian and Spanish
- Experience with web/mobile analytics programs , Adobe Analytics, Google Analytics, Search console, Semrush, Project management tool, Sistrix, Basic HTML skills
- Good experience in platforms migration
- Proof of results reached during the previous digital marketing experiences
- Experience with social media management & digital media (online publishing, video, music)
- Experience working across different regions and cultures, in industries like consumer electronics and/or telco is a plus
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Marketing Manager, Italy Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing manager, italy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, italy
- Manage a portfolio of marketing activities including events and digital marketing programs to budget and target, as agreed with the Senior Corporate Marketing Manager in EMEA, including negotiating terms with vendors, processing contracts and purchase orders, setting program parameters and targets, ensuring accurate lead capture and import, and monitoring follow up cycles with sales
- Create or adapt content as required for campaigns or to support the demand generation and sales activities in the relevant verticals
- Analyse and report on results and suggest enhancements to improve current and future activities
- Work with the Senior Marketing Director in EMEA and relevant sales teams to keep them updated and gather feedback and input for future campaigns
- Keep up to date on relevant industry topics to ensure our messaging and activities are relevant and topical
- Developing and executing multi-channel campaigns targeting key audience segments or key destinations
- Defining the local strategy for global campaigns aligned with the Global Brand strategy
- Act as a local expert for the Italian market across all marketing functions and channels, including localization input of marketing content
- Develop partnerships and co-marketing opportunities to drive awareness and consideration of the HomeAway brand and platform both for new supply of homes reaching more travellers
- Exploring new pilot programs to find new and different ways to reach and engage our key homeowner audiences
Qualifications for marketing manager, italy
- 5+ years of product marketing or consumer marketing campaign development in [Italy/Spain] with 3+ years’ event planning experience and/or B2B2C or B2B marketing strategy including experience in direct response or lead generation marketing and outreach
- Local market expert with a passion for reaching people in new and unique ways through new channels
- Experience in guerilla marketing, influencer strategy and digital marketing/Social media trends
- Ability to leverage partnerships and propose co-promotional offers
- Online and e-commerce experience is a plus
- Ability to work successfully with cross functional groups such as partner success, customer service, and product marketing teams to execute marketing strategies
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Marketing Manager, Italy Job Description
Job Description Example
Our growing company is hiring for a marketing manager, italy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, italy
- Manage agencies as needed for creative work, events, or other marketing needs
- A fluency to communicate (both written and verbally) in English
- Demonstrable experience creating outbound marketing campaigns or plans in Italy
- Ability to work with cross functional groups both on the local and global level with multiple stakeholders and requirements
- Online/e-commerce or Travel related experience is a plus
- Ability to think creatively and assess new marketing channel opportunities to reach a target demographic including social, digital, offline channels
- Strong analytical and communication skills and project management expertise
- Experience working with marketing or creative agencies a plus
- To work alongside the Projects and planning team to the development of the long-term marketing strategy for the Italian markets to ensure effective and timely implementation of the marketing plan
- Support the Marketing Director Pasta in defining/redefining the long term brand strategy (updating targets and brand insight, setting up products & new communication platform)
Qualifications for marketing manager, italy
- Bachelor's degree is required with Master preferred
- Experience working with event agencies a plus
- Solid experience in a financial services environment, understanding of the industry
- Relevant 5 years in Marketing or Communication
- Excellent copy writing skills, affinity for language
- Solid understanding of marketing and communication processes