Marketing Manager Europe Job Description
Marketing Manager Europe Duties & Responsibilities
To write an effective marketing manager europe job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager europe job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Manager Europe Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Marketing Manager Europe
Typically a job would require a certain level of education.
Employers hiring for the marketing manager europe job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Engineering, Business/Administration, Economics, Technical, Education, Communication
Skills for Marketing Manager Europe
Desired skills for marketing manager europe include:
Desired experience for marketing manager europe includes:
Marketing Manager Europe Examples
Marketing Manager Europe Job Description
- Share and support the European ambition to achieve outstanding creative work on multi-title campaigns
- Manage multi-title content campaign creative, working with our internal creative team and regional teams to build out flighting schedule and produce best-in-class creative
- Work closely with Content Services team to identify high performing and upcoming high-profile titles
- Collaborate with regional teams to solidify content marketing plans for licensed content, working with Content Services team to procure assets as needed
- Works closely with integrated producers to ensure that all tracking is implemented correct, deadlines are met, and handovers to production teams are complete while trouble shooting any needs with the internal creative team
- Partner with regional teams to evaluate creative/campaign performance
- Collaborate with DSE and FP&A to refine content reporting
- Provide support on Originals campaigns as needed
- Support and manage the development and execution of Marketing BTL procurement category-related strategies in alignment with senior management and relevant business partners and their brand objectives the global BTL category management
- Lead and participate in cross-functional teams in defined procurement and general development projects pro-actively support other team members in their tasks and activities
- Be a Proactive control freak - foresee any potential roadblocks and solve them before they become an issue/delay
- Be Agile - Can change course, be flexible and get things done within short timeframes
- Be a Succinct Communicator - Can organize, summarize, clarify and communicate ideas simply, succinctly and accurately
- Be Pragmatic, Organized and Detailed - Has large capacity to both think and 'do'
- Be a Smart Minimalist - Keeps things simple
- Have a Point of View - An independent thinker willing and able to express and support a point of view
Marketing Manager Europe Job Description
- Regularly update online marketing plans with all the marketing initiatives and events
- Plan, execute and monitor the efficiency of emailing campaigns, affiliate network performance, and AdWords performance
- Initiate market research analysis to understand the digital consumer trends as well best practices in achieving excellent customer experience
- Own the partner marketing relationship with our partners across Benelux, Nordics, Central & Eastern European and Middle Eastern territories
- Perform market sizing and competitive analysis for joining technologies and recommend strategic impact of competitor actions
- Identify and recommend new market needs for development and/or modifications to existing offerings consistent with overall business strategy and long term growth objectives
- Manage the customer feedback process for European region
- Gather input from customers and sales to drive innovation for new products
- Develop pricing metrics and report to management on efficacy of pricing practices in the market relative to list pricing
- Evaluate the portfolio performance in Europe, reporting on Sales and Gross Profit of product lines and industry segments
- Expert level knowledge of the overall digital marketing ecosystem and the role that paid social and programmatic play within
- Excellent communication skills...you will be the go-to-person for our regional marketing leadership as it pertains to their campaigns
- International Marketing experience, especially in the European markets
- At least 3 years of experience, preferably at a studio, advertising or Media agency with an emphasis on Content Marketing
- Familiarity with studio restrictions/approvals
- Experience with both AV and digital creative development
Marketing Manager Europe Job Description
- Support and advise on European marketing communications efforts
- Provide in-depth analysis of competitor’s offerings
- Identify opportunities for investment, including evaluation and recommendation of 3rd party companies for acquisition
- Responsibility for implementation of all product marketing plans in countries of responsibilities partnering with the area and country sales teams and the TDM’s
- Ensure effective and successful product launches including marketability & availability new products, pricing, launch dates Develop interactive tools for IPad application
- Identify together with local TDM’s opp
- Maintain contact with Key NV - Opinion Leaders and customers and direct their activities as they relate to procedure-based marketing initiatives
- Is accountable for the performance and results of the EU H
- Develop annual and long-term objectives for direct report(s)
- Conduct quarterly plan and Strategic Map reviews with international Countries
- About 3-5 years marketing experience including brand, marketing or customer marketing, visual services, or other related areas
- Experience managing consumer advertising plans (including digital) promotions and materials development
- Experience managing customer and retail marketing communications strategies and marketing plan execution
- Position requires blend of strategic thinking, creativity, problem solving
- Ability to lead agency partners across multiple focus areas (Social, Digital, Media)
- Fluent in English, both written and verbal a must, fluent in German is a plus, ideally French and/or a Scandinavian language
Marketing Manager Europe Job Description
- Complete market assessments
- Provide final recommendations to International and US management regarding if and how International will participate in new market/new technology opportunities
- Conduct literature searches, physician interviews, focus groups and advisory boards as necessary to understand and define potential of new market opportunities
- Coordinate with Marketing Science resources as necessary to complete market research, analysis and decision making as required
- Develop detailed market entry strategies for approved new market/technology projects
- Work with key European and global stakeholders to plan and implement digital acquisitions strategies
- Support and drive colleagues in local teams to achieve and maintain financial returns through ecommerce and digital programmes
- Develop and own the digital marketing plan, integrating digital across all areas of marketing and coaching the Europe marketing team on execution
- Collaborate with Global Brand teams, Digital team and Channel/Sector teams on Digital Strategy, Social Strategy, Mobile applications, and other online technologies to maximize yield, and deliver long term brand/sector goals
- Provide evidence-based analysis of the commercial value generated by digital programmes ensuring rigorous piloting of programs takes place and processes to learn, optimize and iterate
- Operational marketing excellence
- Outstanding digital expertise
- Fluency in German or French, good understanding of German & French markets (role based in either France or Germany)
- Respond to all general partner questions & requests
- Participates in industry campaign reviews to understand ADSK partner marketing programs & assets
- Basic knowledge of web analytics tools required (Google Analytics, Adobe Analytics)
Marketing Manager Europe Job Description
- Conceive and develop efficient and intuitive marketing strategies
- Develop promotion tools by creating emotional concepts
- Organize, write and oversee advertising/communication campaigns (social media, specialized press, ), exhibitions and promotional events to augment the company’s presence in the market
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Collaborate with managers in preparing budgets and monitoring expenses
- The role will be part of our Marketing Capabilities team and will organise a variety of events with internal and external stakeholders meetings and training at different locations across Europe
- Create and manage content for the team and in some cases lead the content creation and delivery with the help of the Marketing Capabilities Manager
- Help manage the Marketing Capabilities Budget (and Manage the purchasing process for the Marketing Operations, team raising and receipting purchase orders as appropriate)
- Develop and run integrated marketing campaigns – components of which can include email, webinar, digital marketing, social media etc
- Product and Value Based marketing experience in healthcare/medical device environment is a must
- Strong business acumen and financial understanding & ability to develop & manage business case development and pricing for new products for the region
- Demonstrate clear examples of implementing VBHC/Therapy focused solutions as part of the overall go to market strategy
- Strong team player and track record of working collaboratively to manager cross-functional, cross-business issues and generate impact through others
- A Healthcare related degree is a plus
- Experience working with Entertainment properties (movies, tv series, video games, music, etc) is a plus