Web Marketing Manager Job Description
Web marketing manager
provides insights by gathering qualitative and quantitative user feedback via multiple formats (usertesting.com, onsite live feedback, usability hub, heat maps, adobe analytics etc.).
Web Marketing Manager Duties & Responsibilities
To write an effective web marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included web marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Comfortable working with many different project management methodologies, including waterfall and agile, to deliver digital projects for consumer-facing solutions
Develop and execute Website SEO optimization plan provide input and contribute to content strategy
Serve as global “webmaster”, guiding development of global website(s) and managing all digital properties
Own testing strategy and optimization of site fromhomepageto receipt page, channel/campaign landing pages
Work with internal creative and product teams as well asexternal web developer teamto optimize site performance and design
Managesetupof various campaign landing pages (promotions, SEM/SEO, emails, social)
Develop and executewebsite SEO optimization plan
Be a strong communicator, help the organization learn and advance by communicating test results, learnings and next steps throughout Texture
Set and deliver on web goals and targets
Manages a team of 2-4 digital specialists (including web developers and analytics specialists)
Web Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Web Marketing Manager
List any licenses or certifications required by the position: GA, SSL, CSS, HTML
Education for Web Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the web marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Computer Science, Education, Engineering, Digital Marketing, Technical, Management
Skills for Web Marketing Manager
Desired skills for web marketing manager include:
CSS
HTML
Adobe Analytics
Clicktale
Evolving technology landscape and our competition
Online research tools like Usertesting.com
Usability hub
Website technology and development
Agile
JavaScript
Desired experience for web marketing manager includes:
Whole-brained marketer
Demonstrable experience leading and managing SEO/SEM, social media, display advertising and/or email campaigns
High degree of CMS platform experience, preferably SDL Tridion
Understanding of and passion for data, insights, experimentation, creative problem solving and customers
Ability to act on marketing goals and objectives in a technical environment to meet defined success criteria
Evaluates feedback to improve site’s service and efficiency
Web Marketing Manager Examples
1
Web Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of web marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for web marketing manager
- Interact with business stakeholders (product marketing, product management, CSI ) to obtain, clarify, and verify requirements for projects
- Build out new pages within our platform and tool set
- Build business Partnership with Marketing business owners
- Host and lead meetings with Internal Business Owners, Vendors and Suppliers
- Improve internal business processes and systems
- Act as a technical systems specialist / technical project manager during the selection and deployment of new systems in the organization
- Support existing implementations of internal business systems
- Own a given business unit relationship to lead global alignment with product launch needs, drive a functional area for the entire group such as global marketing for international homepages, user acceptance testing (UAT)
- Develop and execute Product Marketing go-to-market in line with web division business plan
- Create whitepapers, sales communications, presentations, competitive tools and training for Sales
Qualifications for web marketing manager
- 4+ years Web Design (User Interface) & site architecture including business requirement document development •Intermediate to Advanced Excel (model building, pivot tables, graphing, ), Word, PowerPoint, Visio
- A strong understanding and demonstrated expertise in the areas of digital advertising and media
- Experience coordinating video projects for marketing purposes
- Experience measuring effectiveness of digital ads and e-mail campaigns
- Proven graphic design skills with ability to enhance and support creative strategies
- Excellent planning, project/time/budget management skills
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Web Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of web marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for web marketing manager
- Work closely with Sales and Product Management to understand the needs of the marketplace
- Cross-functional collaboration with Global Sales, Channel, Product Management, Marketing Communications, Engineering & Marketing Programs
- Attend industry trade-shows, sponsorship and customer meetings
- Support partner relationships for the associated products
- Collaborate with a team of designers, editors, analysts and web content managers to facilitate application of best practices for websites, microsites, landing pages and mobile apps
- Work with web IT team to ensure efficient execution of web platform feature updates and integration of third-party tools
- Regularly review web properties for adherence to standards, opportunities for optimization, and enhancements to improve engagement and performance via all devices, screen sizes and operating systems
- Identify and evaluate new consumer engagement tools, and manage their security review process (including web, marketing automation, and digital solutions)
- Manage internal and external expectations, ensuring daily project deadlines, milestones and priorities are met
- Manages coordination with all market leads to ensure Maven.com is accurately updated with copy, videos, stills in the correct formats
Qualifications for web marketing manager
- Proactive, exercises good judgment
- Collaborate closely with the Nordics field marketing and EMEA digital marketing team cross functional teams to design and implement a digital strategy that positively impacts business growth and enhance online reputation
- Own the development of all value propositions, core content, marketing, and go-to-market strategies for new AWS Services
- Crafting & developing compelling audience-specific messages and tools (product videos, customer success stories, Webcasts, demos, whitepapers, presentations, how to guides )
- Work with product Team, BD team and Colleagues in Marketing in US and DE to distill key functionality and benefits into core product marketing messages
- Build and maintain positive relationships with AWS partner ecosystem and users communities
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Web Marketing Manager Job Description
Job Description Example
Our growing company is looking for a web marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for web marketing manager
- Works on behalf of digital marketing to manage projects with external vendors and internal stakeholders (such as IT and ecommerce) in order to insure the success of key digital projects
- Partners with project managers on the vendor, IT and ecomm teams to form a cohesive project management partnership
- Communicates clear objectives for vendors and internal groups to accomplish key website-related digital projects
- Responsible for building project risk and assumption documentation, sharing and tracking these and managing all project documentation via a central portal
- Responsible for building an escalation path by project plan and escalating when necessary
- Responsible for executive-level project reporting that summarizes key project milestones
- Comfortable with digital technology processes and terminology to be able to manage project dependencies
- Schedules, manages and conducts all appropriate project meetings
- Record, assign, and track all notes and action items from meetings
- Capable of understanding key project paths in order to accurately predict and prevent problems
Qualifications for web marketing manager
- 5-7 year’s internet B2C commerce, operations or eService
- Develop and maintain consistent, standardized reporting procedures create ad-hoc reports as needed, providing domain expertise to contextualize results
- Partner with various agencies and vendors to expand insight into customer and prospect behavior
- Provide domain expertise to contextualize results
- Support special enterprise and cross-functional projects
- Perform data analysis to support business needs
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Web Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of web marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for web marketing manager
- Help develop a deep understanding of EMEA’s training business and act as primarily marketing contact, including regular participation in team calls, in-person meetings, and planning sessions
- Help create and drive innovative and effective marketing programs, including online marketing campaigns, webinars, events, lead generation programs, promotions
- Contribute to develop and execute of marketing programs that help acquire new customers, retain and grow existing customers, and deliver growth across key customer segments
- Create measureable campaign plans by working with global Training and Certification Marketing and Field Marketing teams
- Help develop campaign project plans, including goals, messaging, call to action, and distribution channels
- Experience in related B2B industry or B2B Media websites
- Web site content management experience is required (CMS)
- Manage/supervise, train, and support web staff
- Project manage designers and CMS developers to implement new features/enhancements
- Coordinate, review and deploy content to our website from multiple internal and external sources in an efficient manner
Qualifications for web marketing manager
- 6-10 years in marketing role – directly managing direct reports and medium-to-large, cross-functional teams.\• Lead
- Bachelors degree in Mathematics, Statistics, Finance, Economics, Marketing and/or Business or related area of study or equivalent work experience
- Excellent problem solving and analytical skills, ability to think critically, present technical results in to business partners, and derive key insights from these results
- Excellent written and verbal communication skills, with the ability to work independently with cross-departmental teams
- Bachelor Degree and minimum of 3 years of professional work experience
- 1+ years of website management experience required
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Web Marketing Manager Job Description
Job Description Example
Our company is hiring for a web marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for web marketing manager
- Create, communicate and adhere to web guidelines, policy, process and procedures
- Strong understanding of thought leadership/academic-based content white papers, research, high level editorial articles
- Edits and proofreads according to established brand procedures & guidelines
- Project management of CMS upgrades including, requirements gathering, bug tracking, and quality assurance
- QA web site deployments and log feedback bug tracking tool
- Search Engine Optimization (SEO) – follow best practices
- QA pages to ensure content include text and images are accurate
- Interact with business stakeholders to obtain, clarify, and verify requirements for projects
- Lead product marketing for Web of Science
- Helps define customer centric value propositions within the assigned business area using domain expertise and leveraging market, competitor and customer insight
Qualifications for web marketing manager
- 3+ years proven experience in web/digital marketing
- Experience in developer marketing for technology-driven brands and web/software applications preferred
- Familiarity with CRM software, concepts and usage, SalesForce experience
- Fluency in foreign languages, both spoken and written, highly desirable
- Superior verbal/written/interpersonal communication skills in English position you to effectively work with multiple constituencies/geographies
- Project leadership skills, the development, creative, and communications expertise necessary to effectively collaborate, negotiate, clarify, and build solutions