Marketing Developer Job Description
Marketing developer
provides best practices guidance and recommendations of outreach related tactics such as opt-out/unsubscribe forms, opt-in programs and registration pages;.
Marketing Developer Duties & Responsibilities
To write an effective marketing developer job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing developer job description templates that you can modify and use.
Sample responsibilities for this position include:
Work collaboratively with analysis and reporting product owners to interpret business requirements and develop data models, data preparation pipelines, process automation and front end BI solutions to serve stakeholder needs
Implement analytics events in JavaScript to be consumed by a 3rd party analytics tool
Develops and maintains web applications, using scripting languages, content creation tools, management tools, and digital media
Evaluates code to ensure that it is valid, properly structured, meets industry standards and is compatible with standard web browsers
Performs site maintenance and documentation, including fixes/ enhancements and proposes process improvements for maintenance work
Confers with management to prioritize needs, resolve conflicts and develop content criteria
Identifies problems through various channels, and implements a resolution
Publishes files to production
Responsible for front-end web development to produce hand built, fully custom responsive sites that are cross-functional on all platforms, browsers and devices
Works with project/account managers and creative team members (writers and designers) – and interacts directly with clients – to determine, present and develop overarching artistic direction and online/multi-media techniques best suited to produce desired effects within budget and schedule
Marketing Developer Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Developer
List any licenses or certifications required by the position: II, ACE, CRM, ADM201, SSL, SF, HCI, PMP, TLS
Education for Marketing Developer
Typically a job would require a certain level of education.
Employers hiring for the marketing developer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Computer Science, Marketing, Business, Education, Engineering, MBA, Technical, Communications, Information Technology, Information Systems
Skills for Marketing Developer
Desired skills for marketing developer include:
Follow procedural and policy manual related to the job tasks
General written standards and procedures utilized
Have the ability to read
Interpret
Scripting and applying business logic in email
CAN-SPAM/opt-in/opt-out
CRM processes and ESP platforms
Email templates/creative
Industry best practices for subject lines
JavaScript
Desired experience for marketing developer includes:
Analysis, design, and coding, from design through implementation
Writing secure and documented applications
Processes of programming such as compiling, source code editing, debugging, testing and deployment
Use of modern development tools
Associate's Degree or a certificate in a computer programming- related field and a minimum of one (1) year programming experience
Works directly as senior creative team member on a variety of Web sites for individual financial advisors, branches and departments throughout the firm, and across a range of platforms including traditional desktop machines, tablets and smartphones
Marketing Developer Examples
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Marketing Developer Job Description
Job Description Example
Our growing company is looking to fill the role of marketing developer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing developer
- Maintains consistent brand identities across all marketing materials, with particular emphasis on digital, video and multi-media presentations
- Remains apprised of design, interactive (web and mobile), and video trends and software enhancements, and serves as “subject matter expert” in these areas for Marketing staff members
- Assists in training and mentoring creative staff members
- Oversees multi-media projects concepting and developing static and animated visuals
- Assists in providing constructive feedback throughout development to team members
- Assists in the creation of team budgets and schedules for online and multi-media projects
- Work as part of a team with fellow developers, designers, account managers, copywriters, directors and other marketing staff
- Develop and maintain websites using scripting languages, content creation tools, management tools, and digital media
- Perform site maintenance and documentation, including fixes/enhancements and propose process improvements
- Identify and recommend solutions to meet client needs
Qualifications for marketing developer
- Basic knowledge of programming such as data structures, error handling, data manipulation, and I/O processing
- HTML and CSS at an advanced level
- Computers and software (Mac- and/or PC-based), including Adobe Creative Suite, InDesign, Illustrator, Photoshop, Flash, Premiere, After Effects, and HTML authoring software
- Coding responsive sites using a bootstrap framework
- Grasp of corporate design style elements, understanding of both copy and compliance guidelines
- Typography, color and graphic design sensibilities which effectively merge aesthetic and functionality
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Marketing Developer Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing developer. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing developer
- Clearly convey information and ideas through a variety of media to individuals or groups in a manner that helps them understand and retain the message
- Create site layout/user interface using standard HTML/CSS practices
- Maintain, expand and scale sales and marketing software platforms
- Collaborate with graphic designers to match visual design intent and adhere to brand guidelines
- Own the web development for the marketing site, blog, and other marketing assets
- Create CMS templates to enable consistent rapid iteration and development in a responsive environment
- Technical management of data files and file-systems
- Drive testing page layout and functionality
- Java EE design and development of complex applications and services
- Work with Technical Lead on technical decisions and technical designs
Qualifications for marketing developer
- Understanding of the financial services industry, the rules and regulations that govern it, in order to develop appropriate marketing materials
- Audio editing, in order to perform or direct others
- Video editing and animation, in order to perform or direct others
- Video, sound and lighting techniques, in order to perform or direct others
- Learning and remaining up-to-date on technological advancements and applications
- Communication skills sufficient to interact with associates at all levels (both inside and outside Marketing), with financial advisors
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Marketing Developer Job Description
Job Description Example
Our innovative and growing company is looking for a marketing developer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing developer
- Apply industry best practices to design and programming activities
- Create holistic reporting and dashboards to aggregate data from different sources including Microsoft Dynamics, marketing automation platform, Google Analytics, social properties, to track and improve digital performance and measure against KPIs
- Consolidate multiple websites onto a single WCM system
- Experience implementing and maintaining API Configuration
- Experience with Python, vanilla client-side JS (server-side JS a plus), and relational databases
- Comfort in writing performant, decoupled, testable, maintainable code
- A knack for moving, transforming, and analyzing data
- Intuition around when to build from scratch, when to pull in a dependency, and when to engage a vendor
- Craft compelling, audience-specific and localized messages and campaigns (videos, customer success stories, demos, whitepapers, presentations, how to guides ) to fuel our digital marketing engine
- Development, documentation, testing, and deployment of page templates in a CMS (35%)
Qualifications for marketing developer
- Experience in a server technology such as .Net, PHP, Java, JSP
- Experience with web design, web graphics, CSS design and on-line marketing strategies
- Candidates must have the ability to work in worldwide virtual teams under minimal supervision
- Conscientious, with the ability to ‘own’ a development request and drive it to completion
- Bachelor degree or relevant experience required
- Familiarity using Dreamweaver
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Marketing Developer Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of marketing developer. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing developer
- Work with Marketing and Creative teams to identify best practices, opportunities for site enhancements across design and development (20%)
- Will be a partner in outlining scope for larger scale site design and development, including migration to alternate platforms, integrating new development frameworks and managing inbound requests (10%)
- Assist Digital Marketing team in providing dealership clients with strategic guidance a it relates to all aspects of automotive digital marketing
- Meets with stakeholders and gathers business end-user requirements and uses this data to define and develop technical specifications and processes for design, coding and testing
- Actively support and participate in website problem-solving and finding solutions/better processes
- Communicate with dealership representatives regarding major website and technology updates
- Manage roll-out of new dealership client websites
- Become subject matter expert in lead generation, user experience and inventory merchandising
- Responsible for daily maintenance and monitoring of dealership client websites
- Assist other Digital Consultants on tasks/projects including email marketing when needed
Qualifications for marketing developer
- Ability to write cross browser compatible code that adheres to industry standards and best practices
- Sitecore or SharePoint experience a plus
- Knowledge of IIS web server functionality
- Ability to build responsive applications using bootstrap framework
- Ability to perform general purpose image editing using Photoshop or other software
- Self-motivated and able to juggle numerous projects
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Marketing Developer Job Description
Job Description Example
Our company is looking for a marketing developer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing developer
- Become resident website analytics expert
- Must have the ability to write readable, maintainable, and efficient code
- On-demand production of content assets to full global M&C organization
- Keep project cost to confirmed/planned levels
- High-quality deliverables and brand consistency
- Review feedback and implement required improvement actions
- Reviews and analyzes agents' production and results
- Gathers, analyzes and maintains competitive information
- Collaborates with Underwriting, Product Development, Product Management, Corporate Legal and Corporate Communications to develop marketing initiatives, new products and the supporting marketing materials
- Support and promote product offerings within the sales tool to create dealer awareness and encourage product trends, in accordance with marketing initiatives
Qualifications for marketing developer
- Degree in programming/web development field preferred or comparable work experience
- Expertise in PHP or equivalent backend language
- Experience with development and integration using enterprise CRM and marketing automation platforms
- Experience with RESTful and/or SOAP web services
- ETL automation experience
- Experience with CMS and WordPress marketing automation platforms, Marketo a plus