Marketing Consultant Job Description
Marketing consultant
provides and report on content offer measurement using a combination of web analytic tools, marketing automation, content management systems and social media management tools.
Marketing Consultant Duties & Responsibilities
To write an effective marketing consultant job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing consultant job description templates that you can modify and use.
Sample responsibilities for this position include:
Use CRM to track lead generation, track key performance indicators, and showcase advantages of using the system
Develop standards, systems and best practices, utilizing in-house and external resources for consistent content ideation and creation, consistency in messaging, distribution and audience development
E-Marketing projects, including email marketing of product offerings to broker community and the development of online marketing campaigns integrating and leveraging the institution's website
Developing educational and marketing collateral via flash video, print and webinars
Development of a structured product reporting engine with an external vendor for improved service and reduced calls to the Sales desk
Formalizing a system to facilitate and record Sales Management and Compliance review of all marketing collateral to demonstrate compliance with Finra Rule 2210
Craft the ESG marketing strategy and plan for lead nurturing and demand acceleration
Partner with the regional teams to execute these programs and initiatives
Drive measurable growth in pipeline resulting from ESG lead nurturing activities
Weekly monitoring of performance of all active ESG lead nurturing and acceleration programs
Marketing Consultant Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Consultant
List any licenses or certifications required by the position: PMP, B2C, EMC, SSL, SFMC, CPDC, CPMC, SPHR, PHR, ISO
Education for Marketing Consultant
Typically a job would require a certain level of education.
Employers hiring for the marketing consultant job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, MBA, Communication, Engineering, Advertising, Management, Journalism
Skills for Marketing Consultant
Desired skills for marketing consultant include:
Best practices
Content management platforms
Web design principles
Inbound marketing tools
CRM
Web management
Windows operating system and be competent in Microsoft software applications
Procedures
Policies
Caterpillar products
Desired experience for marketing consultant includes:
Analyze trends and results and communicate proactively to the relevant business leaders to drive corrective action
Ensure vendors and third party suppliers are delivering to the highest level of quality meet commitments
Provide guidance and analysis into ad-hoc executive requests
Work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences
Economic analysis (ex
Capital market analysis (ex
Marketing Consultant Examples
1
Marketing Consultant Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing consultant. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing consultant
- Support dealers and districts in the development and execution of strategic operational capacity and capability plans – both through the Cap & Cap planning process Dealer Growth and Profitability action plans
- You will leverage your previous experience while developing expertise in branding and be considered one of the best brand advocates in the company
- You will be providing brand consulting and developing standards for marketing, distribution, digital, naming and a variety of other identity questions and issues
- You will communicate effectively across product, industry, dealer audiences to gain understanding and acceptance of ideas and recommendations
- Develops strategic plans within the marketing communications discipline for key initiatives within Global Construction & infrastructure
- The position will work globally with local teams who will ultimately implement the plan
- Position may support strategic direction in Product, Technology, and/or Industry with an integrated marketing communications strategy
- Individuals demonstrate creativity, foresight, business judgment along with the sensitivity to customer financial impact
- Position leads large projects, global in scope and works with senior management to achieve objectives for the division
- Manage projects, timelines, deliverables, and ROI for all client initiatives
Qualifications for marketing consultant
- Partner with the marketing operations team on internal and external communications for clients
- Develop and manage marketing tools/templates for marketing and firm-wide use
- Coordinating and leading ‘marketing programs’ to drive growth above the natural trajectory of the business, including new product launches, end-user engagement activities, including but not limited to digital & traditional promotion/communication activities
- Creation of content to be deployed in multiple formats, related to growth initiatives, new product launches, and target verticals/horizontals
- Lead targeted growth projects & programs that involve cross functional team members and end users
- Market research/analysis, and market assessment
2
Marketing Consultant Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing consultant. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing consultant
- Innovate & formulate new methodologies and ideas for targeted marketing, segmentation, pricing and communications
- You will work in a distributed business environment, bridging between support teams and the Service Provider’s marketing and IT teams
- You will assist in identifying strategic and ad-hoc business opportunities
- You will define product requirements to assist in tuning the product to customer needs and objectives
- You will be able to use your specific insights into variety of projects to overcome challenge while continuing to deepen your area of knowledge
- Develop and execute marketing plans that support and align with business unit's products and services
- Provide ongoing project updates to leadership
- Work with various business and distribution areas
- Provide marketing recommendations to distribution to increase market share
- Write specific proposals and only address the prospects hopes and dreams when it comes to a marketing campaign
Qualifications for marketing consultant
- Write and coordinate commercials and messages for local businesses associated with our radio stations and web sites
- Act as an liaison between clients and our stations as you service the client’s changing needs
- Assist in special radio station events and promotions as needed
- Complete weekly prospecting and sales reports
- Maintain account bases while developing new accounts, at the same time managing files and records with integrity, attention to detail, and timeliness
- Explain to clients how specific types (e.g., radio, events, internet, newsletters, and mobile platforms) of advertising will help promote their services or products in the most effective way possible
3
Marketing Consultant Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing consultant. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing consultant
- Conduct full needs assessment and recommend Epsilon outsource solutions as appropriate while demonstrating extensive product knowledge
- Provide exceptional problem resolution by implementing Epsilon solutions to dealerships’ needs
- Actively participate in customer concern resolution and cancellation turnaround attempts with maintaining consistent support and service to existing clients
- Solve existing issues and determine solutions to prevent further concerns
- Demonstrate complete “project management” over each account in their geographical area of responsibility
- Act in the best interest of the company by applying stated corporate values and priorities to all communications, decisions, and actions
- Assist with the rollout of new sales programs/products by reviewing all material for accuracy and providing feedback for improvement
- Report daily on all activity with detailed and accurate entries in Salesforce.com of visits, results, phone conversations and any other pertinent client interactions
- Display a commitment to the goals of the department and the enterprise
- Establish and maintain professional relationships with local OEM field representatives within the given territory
Qualifications for marketing consultant
- Maintain Current Client Relationships with regular Par visits and phone
- Thoroughly review PAR programs performance and provide recommendations for improvement
- Respond to Executive Director and Director Sales Development requests for information and follow up to support communication as required
- Work jointly with assigned MSR and PHQ management team to maintain territory
- Perform other related duties as needed to support corporate objectives
- Represent Epsilon Marketing at appropriate trade shows, conventions and conferences in a professional manner which enhances and portrays Epsilon in the best possible light in the marketplace
4
Marketing Consultant Job Description
Job Description Example
Our company is looking for a marketing consultant. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing consultant
- Facilitates communication with cross-functional teams within the firm from Marketing, Sales, Compliance, Investment Management, Client Service, Operations external partners as needed in the process of completing RFPs
- Enhances proposal responses to improve quality, particularly product positioning and competitive differentiators
- Develops accurate and persuasive investment strategy positioning and messaging for RFPs, RFIs, presentations and digital assets
- Acts as system administrator for the RFP/RFI database system, PMAPS
- A good presenter, comfortable presenting both pitches and insights to senior executives with strong influencing and negotiation skills
- Strong internal and external written and verbal communication skills
- Consultative solution driven selling skills
- Passionate about building client relationships, driving sales, revenue and new business opportunities, proven relationship building skills
- A high level of integrity and dependability with a strong sense of urgency to deliver results
- Develop and execute marketing initiatives for the Chicago region, including brand positioning and components of the firm’s industry and service marketing plans
Qualifications for marketing consultant
- Integrity and ethics – Ability to guard confidential information
- Consultative support for local strategic priorities, provide technical oversight and guidance to partners for projects on a variety of platforms, while remaining focused on overall business requirements
- Opportunity identification and alignment (where to go) including account targeting, support for forecast cycle to ensure market share and other objectives are met, Sales Enablement & Data Management, support and implement campaigns locally – improve targeting and implementation, support go-to market implementation (direct, indirect selling processes and partner selection for our work with the channel)
- To be an experienced presenter at executive level to have a solid understanding of data analysis and create strategic priorities based on conclusions, to be able to build collaborative cross-functional relationships and handle multiple tasks
- Foster excellent working relationship with local BU management and peers to drive the adoption of RAD and Business Intelligence to drive the business
- Ability to support ad-hoc pan EMEA effort when needed, to accelerate progress on RAD EMEA wide
5
Marketing Consultant Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing consultant. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing consultant
- Supporting the introduction of new products through implementation of various trade or legal age consumer engagement activities
- Assessing needs and implementing trade programs or staff activations according to given guidelines
- Analyzing territory and budget management
- Ensuring maximum availability, visibility and awareness of the company products
- Building exceptional relationships with managers, owners and outlets personnel
- Negotiating the company’s presence in the outlets and ensuring compliance with the established agreements
- Ensuring that all outlets materials are placed or changed in a timely manner
- Submitting timely and accurate activity reports, including reports on the tobacco industry trends
- Creative ideas to promote demand generation, product launches, and/or customer retention and provides guidance and approval on CLEC SMB marketing online/offline content and creative
- Create nurture and drip email campaigns for demand generation, product launches, or upselling existing customers
Qualifications for marketing consultant
- Bachelor’s degree or above, with a minimum of 8+ years experience in enterprise/product Marketing
- Business consultant background
- General analytics skills – think about problem, break it down, how to deal with challenges
- General business strategy operations, but working on marketing problems
- Think strategically on investments for marketing
- Strong with Excel, basic SQL, keynote, slides/presentations